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Copa Do Mundo 2014- Debates Sobre Mída E Cultura

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Copa Do Mundo 2014- Debates Sobre Mída E Cultura Copa do Mundo 2014 debates sobre mídia e cultura Copa do Mundo 2014 debates sobre mídia e cultura.indd 1 21/07/2015 12:12:19 Reitora Ângela Maria Paiva Cruz Vice-Reitor José Daniel Diniz Melo Diretora da EDUFRN Maria da Conceição Fraga Diretor Adjunto da EDUFRN Wilson Fernandes de Araújo Filho Conselho Editorial Maria da Conceição Fraga (Presidente) Ana Karla Pessoa Peixoto Bezerra Anna Emanuella Nelson dos S. C. da Rocha Anne Cristine da Silva Dantas Carla Giovana Cabral Edna Maria Rangel de Sá Eliane Marinho Soriano Fábio Resende de Araújo Francisco Wildson Confessor George Dantas de Azevedo Lia Rejane Mueller Beviláqua Maria Aniolly Queiroz Maia Maria da Conceição F. B. S. Passeggi Maria de Fátima Garcia Maurício Roberto Campelo de Macedo Nedja Suely Fernandes Paulo Ricardo Porfírio do Nascimento Paulo Roberto Medeiros de Azevedo Regina Simon da Silva Rosires Magali Bezerra de Barros Tânia Maria de Araújo Lima Tarcísio Gomes Filho Supervisão Editorial Alva Medeiros da Costa Supervisor Gráfico Francisco Guilherme de Santana Revisão Caule de Papiro Gráfica e Editora (Rousiêne Gonçalves) Capa 5DIDHO&DPSRVHArthur Seabra Editoração Eletrônica Caule de Papiro Gráfica e Editora (84) 3218 4626 Obra À nanciada pelo Governo Federal – Ministério do Esporte. Por meio da Chamada Pública da Rede CE'ES (Centro de Desenvolvimento de Esporte Recreativo e de Lazer). Obra avaliada por consultores ad hoc, a partir do edital de apoio à publicação de livros da EDUFRN (Edital 01/2014). Copa do Mundo 2014 debates sobre mídia e cultura.indd 2 21/07/2015 12:13:03 Allyson Carvalho de Araújo Organizador Copa do Mundo 2014 debates sobre mídia e cultura Coleção Megaeventos Esportivos Copa do Mundo 2014 debates sobre mídia e cultura.indd 3 21/07/2015 12:13:04 Divisão de Serviços Técnicos Catalogação da publicação na Fonte. UFRN/Biblioteca Central Zila Mamede Copa do mundo 2014: debate sobre mídia e cultura [Recurso eletrônico] organizador Allyson Carvalho de Araújo. – Natal, RN : EDUFRN, 2016. 6,16 Mb ; PDF. – (Coleção Megaeventos Esportivos). Modo de acesso: <http://repositorio.ufrn.br/jspui/handle/1/6222> ISBN 978-85-425-0547-4 1. Futebol. 2. Copa do mundo (Futebol) – Brasil. 3. Eventos esportivos. I. Araújo, Allyson Carvalho de. MZCB/FU/NR 30/6102 DDC 433.697 CDU 796.332 Todos os direitos desta edição reservados à EDUFRN – Editora da UFRN Av. Senador Salgado Filho, 3000 | Campus Universitário Lagoa Nova | 59.078-970 | Natal/RN | Brasil e-mail: [email protected] | www.editora.ufrn.br Telefone: 84 3342 2221 Copa do Mundo 2014 debates sobre mídia e cultura.indd 4 21/07/2015 12:13:04 Sumário Apresentação..................................................................................9 Allyson Carvalho de Araújo Parte I Considerações sobre futebol, cultura e a noção dos legados da Copa do Mundo............................................................................13 Esporte e cultura: relações possíveis?.......................................15 Antônio de Pádua dos Santos Maria Isabel Dantas Mundial de Brasil 2014: una mirada extranjera de sus legados..........................................................................................47 Joaquín Marín Montín Legados da Copa, oportunidades perdidas: cultura democrá- tica inibida por uma mídia que prioriza o que é interessante, não o que é importante!.............................................................73 João Roberto Liparotti Um por todos, todos por um: a individualidade e o “futebol -arte” brasileiro analisados em três momentos da Copa do Mundo de 2014...........................................................................115 José Carlos Marques Nathaly Barbieri Marcondes Cesar Copa do Mundo 2014 debates sobre mídia e cultura.indd 5 21/07/2015 12:13:04 Parte II Impactos e legados da Copa do Mundo no Brasil...................145 Possíveis impactos e legados da Copa do Mundo 2014 no fute- bol profissional: o caso de Mato Grosso..................................147 Francisco Xavier Freire Rodrigues Christiany Regina Fonseca Olímpio Parreira de Vasconcelos Francisca Janaina Freire Rodrigues Os novos estádios e arenas do futebol brasileiro, o padrão Fifa e o consumidor do esporte: o legado da Copa do Mundo 2014 e suas aproximações com o entretenimento.................181 Ary José Rocco Júnior Leandro Carlos Mazzei O efeito Arena das Dunas: uma análise da mobilidade urbana no entorno e sua potencialidade turística.............................211 Michel Jairo Vieira da Silva Deise Cristina Gomes da Silva Murilo Maxiano Melo Araújo Para além dos nossos olhos: o que há de periférico do debate sobre os legados dos megaeventos esportivos.......................237 Allyson Carvalho de Araújo Megaeventos esportivos e os legados sociais.........................249 Fábio Fonseca Figueiredo Abelardo Monteiro Bezerra de Melo Neto Anna Lidiane Oliveira Paiva Copa do Mundo 2014 debates sobre mídia e cultura.indd 6 21/07/2015 12:13:04 Parte III Formas de comunicar em megaeventos esportivos: um olhar sobre a cidade e os afetos.........................................................269 Batalhas, harmonia e controle: três visões sobre grandes eventos no Rio de Janeiro.........................................................271 Ricardo Ferreira Freitas Thaís de Argolo Cardoso Nathalia Siciliano da Silva Repercussões midiáticas e memória social: resíduos urbanos do megaevento esportivo Copa do Mundo 2014 em Natal....289 Josimey Costa da Silva O amor nos tempos de Copa do Mundo: fanfictions com joga- dores da seleção brasileira.......................................................307 Kênia Maia Maria Clara Bezerra Sobre os autores.........................................................................329 Copa do Mundo 2014 debates sobre mídia e cultura.indd 7 21/07/2015 12:13:04 Copa do Mundo 2014 debates sobre mídia e cultura.indd 8 21/07/2015 12:13:04 Apresentação Allyson Carvalho de Araújo A pauta esportiva está em destaque na agenda nacional brasi- leira. Se considerarmos os, já realizados, Jogos Pan e Parapan- Americanos em 2007, os Jogos Mundiais Militares em 2011 e a Copa das Confederações em 2013; além dos vindouros eventos da Copa do Mundo de futebol em 2014 e os Jogos Olímpicos e Paraolímpicos em 2016, é possível constatar que estamos vivendo um momento de efervescência da manifestação esportiva em nosso país. Segundo Almeida, Mezzadri e Marchi Jr. (2009), em 10 anos o Brasil será palco de 07 grandes eventos esportivos, dos quais apenas dois deles são classificados pela comunidade acadêmica como megaeventos esportivos, a saber: a Copa do Mundo e os Jogos Olímpicos. O argumento básico dos autores é respaldado nos estudos de Roche (2001) que classifica os eventos esportivos a partir do seu alcance de mídia e mercado. Ao observar os critérios de classificação dos eventos esportivos, inicia-se a percepção de que um megaevento espor- tivo tem extravasado sua repercussão para além do campo espor- tivo. Exatamente por essa razão que o conceito de megaevento mais referendado no âmbito das ciências humanas e sociais, compreende estes como [...] eventos de larga escala cultural (incluindo comerciais e esportivos) que tem uma característica dramática, apelo popu- lar massivo e significância internacional. Eles são tipicamente 9 Copa do Mundo 2014 debates sobre mídia e cultura.indd 9 21/07/2015 12:13:04 Copa do Mundo 2014 organizados por combinações variáveis de governos nacionais e organizações internacionais não governamentais e ainda podem ser ditos como importantes elementos nas versões “ofi- ciais” da cultura pública (ROCHE apud ALMEIDA; MEZZADRI; MARCHI JR., 200, p. 179). A grande midiatização dos megaeventos esportivos tem demandado reflexões articuladas de várias disciplinas acadê- micas. A exemplo dessa nova demanda, Sanfelice, Myskiw e Barcelona (2004) apontam que se tornam cada vez mais próxi- mas e necessárias as relações entre Educação Física/Esporte e Comunicação, inclusive insistindo no exercício interdisciplinar que colabora com os crescimentos das duas áreas. Esta obra tem a intenção de colaborar com essa leitura articulada, apresentando textos que subsidiaram os deba- tes dentro do Seminário Internacional em Megaeventos Esportivos (SIME), o qual teve como tema central das reflexões a “Visibilidade dos Impactos dos Megaeventos Esportivos: Mídia e cultura debatendo os legados da Copa do Mundo 2014”. O evento foi realizado no período de 17 a 19 de novembro de 2014, nos espaços acadêmicos do Departamento de Educação Física da Universidade Federal do Rio Grande do Norte, cujas temáticas expostas são apresentadas na presente coletânea de textos que compõem esta obra, produzidos por pesquisadores de diferentes regiões do Brasil, bem como contando com a colaboração de convidados de outros países. A primeira parte deste livro é composta por textos que priorizam abordagens culturais sobre o esporte, especificamente o futebol, e leituras dos legados oportunizados pela Copa do Mundo 2014 no Brasil. A segunda parte traz análises específicas sobre os legados e impactos da Copa do Mundo 2014, como focos regionais e/ou nos modelos padrões de excelência, por exemplo. A terceira e última parte é constituída por textos que relacionam de forma mais explicita aspectos comunicacionais, notadamente a partir das relações de afetos na rede e da comunicação urbana. 10 Copa do Mundo 2014 debates sobre mídia e cultura.indd 10 21/07/2015 12:13:04 Allyson Carvalho de Araújo (Org.) Espera-se com esta obra colaborar com o debate que transversalize os megaeventos a partir da lente das ciências humanas e sociais.
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