FTSE COMPANY REPORT Share price analysis relative to sector and index performance

Data as at: 30 January 2020 Cake Box Holdings CBOX Travel & Leisure — GBP 1.765 at close 30 January 2020

Absolute Relative to FTSE UK All-Share Sector Relative to FTSE UK All-Share Index PERFORMANCE 30-Jan-2020 30-Jan-2020 30-Jan-2020

1.9 110 105 1D WTD MTD YTD Absolute 1.7 1.7 5.4 5.4 105 1.8 100 Rel.Sector 3.4 4.3 10.9 10.9 Rel.Market 3.0 4.4 7.7 7.7 100

1.7 95 95 VALUATION

1.6 90 90

Trailing

RelativePrice RelativePrice 85

1.5 85 PE 22.3 Absolute Price (local (local Absolutecurrency) Price 80 EV/EBITDA 15.0 1.4 80 PB 9.8 75 PCF 21.6 1.3 70 75 Div Yield 2.1 Jan-2019 Apr-2019 Jul-2019 Oct-2019 Jan-2019 Apr-2019 Jul-2019 Oct-2019 Jan-2019 Apr-2019 Jul-2019 Oct-2019 Price/Sales 4.0 Absolute Price 4-wk mov.avg. 13-wk mov.avg. Relative Price 4-wk mov.avg. 13-wk mov.avg. Relative Price 4-wk mov.avg. 13-wk mov.avg. Net Debt/Equity 0.3

100 90 100 Div Payout 48.0 90 80 90 ROE +ve

80 80 70

70 Index) Share 70

Share Sector) Share

- - 60 60 60 DESCRIPTION 50 50 50 The Company is a franchise retailer of cakes with a 40 40 40 RSI RSI (Absolute) growing store base across the UK.

30 30 30 20 20

10 20 10

RSI (Relative to FTSE UKFTSE All to RSI (Relative RSI (Relative to FTSE UKFTSE All to RSI (Relative 0 10 0 Jan-2019 Mar-2019 May-2019 Jul-2019 Sep-2019 Nov-2019 Jan-2019 Mar-2019 May-2019 Jul-2019 Sep-2019 Nov-2019 Jan-2019 Mar-2019 May-2019 Jul-2019 Sep-2019 Nov-2019

See final page and http://www.londonstockexchange.com/prices-and-markets/stocks/services-stock/ftse-note.htm for further details.

Past performance is no guarantee of future results. Please see the final page for important legal disclosures. 1 of 4 FTSE COMPANY REPORT: Cake Box Holdings 30 January 2020

Valuation Metrics

Price to Earnings (PE) EV to EBITDA Price to Book (PB)

31-Dec-2019 31-Dec-2019 31-Dec-2019 28 21 17

27 20 16 15 26 19 +1SD +1SD 14 25 18 +1SD 13 24 17 Avg 12 Avg Avg 23 16 11

22 -1SD 15 -1SD 10 -1SD 21 14 9 Jan-2015 Jan-2016 Jan-2017 Jan-2018 Jan-2019 Jan-2015 Jan-2016 Jan-2017 Jan-2018 Jan-2019 Jan-2015 Jan-2016 Jan-2017 Jan-2018 Jan-2019

Restaurant Group 116.4 59.1 Dominos Pizza Group 25.0 The Gym Group 55.4 On The Beach Group 20.7 Cake Box Holdings 9.8 Group 53.0 InterContinental Hotels Group 17.2 Compass Group 9.0 On The Beach Group 40.7 Flutter Entertainment 16.7 SSP Group 8.8 Flutter Entertainment Dominos Pizza Group 37.4 15.4 Stagecoach Group 6.9 Travel & Leisure 22.4 Cake Box Holdings 15.0 Travel & Leisure 2.7 Cake Box Holdings 22.3 Travel & Leisure 8.6 FirstGroup FirstGroup -22.8 Wizz Air Holdings 4.9 1.0 DP Eurasia -43.0 FirstGroup 4.3 Hostelworld Group 1.0 Marstons -44.8 Go-Ahead Group 4.2 Ei Group 1.0 GVC Holdings -86.0 Stagecoach Group 3.6 InterContinental Hotels Group 0.0 Trainline -120.0 International Consolidated Airlines Group 3.5 Trainline 0.0 -150 -100 -50 0 50 100 150 0 10 20 30 40 50 60 70 0 5 10 15 20 25 30

Price to Cash Flow (PCF) Dividend Yield % Price to Sales (PS)

31-Dec-2019 31-Dec-2019 31-Dec-2019 24 2.25 6 23.5 5.5 23 2.2 +1SD +1SD 22.5 5 +1SD 22 2.15 Avg Avg 21.5 4.5 Avg 21 2.1 4 -1SD -1SD 20.5 -1SD 20 2.05 3.5 Jan-2015 Jan-2016 Jan-2017 Jan-2018 Jan-2019 Jan-2015 Jan-2016 Jan-2017 Jan-2018 Jan-2019 Jan-2015 Jan-2016 Jan-2017 Jan-2018 Jan-2019

Trainline 40.1 Hostelworld Group 9.6 Trainline 11.6 On The Beach Group 27.9 William Hill 6.3 On The Beach Group 4.6 Flutter Entertainment 22.9 Marstons 5.9 Flutter Entertainment 4.0 Cake Box Holdings 21.6 Group 5.3 InterContinental Hotels Group 4.0 Fuller Smith & Turner InterContinental Hotels Group 19.1 5.1 Cake Box Holdings 4.0 Travel & Leisure 2.8 Travel & Leisure 9.7 Travel & Leisure 1.1 Cake Box Holdings 2.1 Hostelworld Group DP Eurasia 5.8 Wizz Air Holdings 0.0 0.6 International Consolidated Airlines Group 4.5 Gamesys Group 0.0 Stagecoach Group 0.5 Go-Ahead Group 4.4 FirstGroup 0.0 TUI AG 0.3 3.7 Ei Group 0.0 Go-Ahead Group 0.3 FirstGroup 2.7 DP Eurasia 0.0 FirstGroup 0.2 0 5 10 15 20 25 30 35 40 45 0 2 4 6 8 10 12 0 2 4 6 8 10 12 14 Note: bar chart reflects the top and bottom five current values for the valuation ratio in question for FTSE All Shares stocks in the same sector as the stock concerned. All valuation metrics are trailing.

2 of 4 FTSE COMPANY REPORT: Cake Box Holdings 30 January 2020

Valuation Metrics

Net Debt to Equity Dividend Payout (DP) Return on Equity (RoE)

31-Dec-2019 31-Dec-2019 31-Dec-2019

0.355 +1SD 50 60 0.35 +1SD 50 40 ‖ ‖ 0.345 40 0.34 30 0.335 Avg 30 Avg 0.33 20 20 0.325 10 10 0.32 -1SD 0.315 0 -1SD 0 Jan-2015 Jan-2016 Jan-2017 Jan-2018 Jan-2019 Jan-2015 Jan-2016 Jan-2017 Jan-2018 Jan-2019 Jan-2015 Jan-2016 Jan-2017 Jan-2018 Jan-2019

Dominos Pizza Group 81.5 Restaurant Group 100.0 Dominos Pizza Group 50.0 Stagecoach Group 3.4 TUI AG 100.0 50.0 Wetherspoon(J D) 2.5 Hostelworld Group 100.0 Cake Box Holdings 50.0 William Hill 2.4 InterContinental Hotels Group 100.0 International Consolidated Airlines Group 42.4 PPHE Hotel Group SSP Group 2.4 100.0 Compass Group 37.3 Travel & Leisure 0.7 Travel & Leisure 80.6 Travel & Leisure 12.2 Cake Box Holdings 0.3 Cake Box Holdings 48.0 GVC Holdings Flutter Entertainment 0.1 FirstGroup 0.0 -2.8 Wizz Air Holdings 0.0 Ei Group 0.0 FirstGroup -4.4 Hostelworld Group 0.0 William Hill 0.0 DP Eurasia -7.0 888 Holdings 0.0 Marstons 0.0 Ei Group -14.7 On The Beach Group 0.0 GVC Holdings 0.0 William Hill -50.0 0 10 20 30 40 50 60 70 80 90 0 20 40 60 80 100 120 -60 -40 -20 0 20 40 60

ROE vs. PB — sector Du Pont Analysis

25 2.5 60

50 2 ‖ 20 DOM

40 1.5 15

30 PB

1 10 CBOX 20 SSPGCPG

SGC 0.5 10 WMH JDW 5 OTB 888 BOWL DPEU GYS TEG GYMRNK Travel & Leisure GOG FLTR PPHEZJTUINEX WIZZ IAG 0 0 GVC RTN CCL FGPEIGMARS HSWFSTAWTBMABPTEC CINE 2015 2016 2017 2018 2019 0 0 10 20 30 40 50 60 Net Margin Asset Turnover Gearing ROE (rhs) ‖ ROE Note: bar chart reflects the top and bottom five current values for the valuation ratio in question for FTSE All Shares stocks in the same sector as the stock concerned. All valuation metrics are trailing.

3 of 4 FTSE COMPANY REPORT: Cake Box Holdings 30 January 2020

Brief description Brief description

Price to Earnings Price to Earnings (PE) is price over earnings per share. Earnings are based on the latest Gearing Gearing is Total Assets divided by Common Equity. Total Assets and Common Equity are (PE) available fiscal year earnings. each averaged over two years, that is, t and (t-1). Price to Sales (PS) Price to Sales (PS) is price divided by sales per share. It is based on sales from continuing Asset Turnover Asset turnover is Sales divided by Total Assets. Total Assets is averaged over two years, operations for the fiscal year. that is, t and (t-1). Price to Book (PB) Price to Book (PB) is price at the indicated date divided by common equity per share. Dupont Breakdown Return on Equity (RoE) = Net Margin * Gearing * Asset Turnover Common/ordinary equity is generally as reported at the most recent fiscal year-end but is Analysis adjusted to exclude minority interest, preferred stock and selected items as appropriate. RoE vs PB Plot of RoE versus PB at last month end for all FTSE UK All Share stocks in the sector Price to Cash Flow Price to Cash Flow (PCF) is price at the indicated date divided by cash flow per share. relative to the stock in question. Data may be limited to the stock in question if there are (PCF) currently no stocks in the corresponding FTSE UK All Share sector. Net Debt Equity Net Debt Equity is Net Debt as a percentage of common equity. Not calculated if Absolute Absolute graphs reflect performance for the stock in question for up to 366 days adjusted denominator (common equity) is negative for intervening corporate actions. EV to EBITDA EV to EBITDA is Enterprise Value divided by EBITDA (Earnings before Interest and Taxes, Relative Relative charts reflect the performance for the stock in question relative to the depreciation and amortisation). EV is full company Market Capitalisation at the data date corresponding sector of the FTSE All Share Index for up to 366 days, rebased to the start plus last annual net debt and Preferred Stock. Net Debt is total financial debt less cash date. Note that the stock itself may not be a FTSE All share constituent. Relative Chart and short-term investments. EBITDA is operating income plus depreciation and may be null if there are no stocks in the corresponding FTSE UK All Share sector. amortisation. RSI Relative Strength Index. Calculated as 100 minus (100 divided by (1+ratio of positive Dividend Yield % Dividend Yield reflects the dividend declared per share and/or paid for the security in versus negative time weighted returns)). Reflects 14 day average gains/losses question for the most recent fiscal year, divided by the share price. Valuation History Outlier valuation data is not shown to scale as these would distort the chart. Instead, ∥ Return on Equity Return on Equity is net income over average common equity. Not calculated if Charts denotes valuation data which falls outside display truncation limits. (RoE) denominator (average common equity) is negative Top/Bottom Reflect data for up to five top and five bottom performers for the valuation metric in Dividend Payout Total dividends divided by Net Income expressed as a percentage. Valuation Bar question. Note data may be limited to the stock in question if there are currently no Charts stocks in the corresponding FTSE UK All Share sector. Net Margin Net Margin is Net Income divided by sales. A guide to the report is available at http://www.londonstockexchange.com/prices-and-markets/stocks/services-stock/ftse-note.htm.

Cake Box Holdi ngs 30 January 2020 For further information visit www.ftse.com, email [email protected] or call your local FTSE office:

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