November 2013 Current Affairs Study Material
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Miss Venezuela
Universidad Católica Andrés Bello Facultad de Humanidades y Educación Escuela de Comunicación Social Comunicaciones Integradas al Mercadeo Trabajo Final de Concentración Concursos de belleza como herramienta promocional de la moda. Caso de estudio: Miss Venezuela Autoras: María Valentina Castro Lindainés Romero Tutor: Pedro José Navarro Caracas, julio 2017 INDICE GENERAL Introducción…………………………………………………………………….................3 Capítulo I. Marco Teórico……………………………….………………………………5 1. Marco Conceptual………………………………………………………….….5 1.1 Imagen……………………………………………………………………...5 1.1.1 Definición…………………………………………………………...5 1.1.2 Tipos de Imagen…………………………………………………...5 1.2 Posicionamiento…………………………………………………………...6 1.2.1 Definición…………………………………………………………...6 1.2.2 Estrategias de posicionamiento………………………………….7 1.3 Promoción………………………………………………………………….8 1.3.1 Definición…………………………………………………………...8 1.3.2 Herramientas de la mezcla de promoción………………………9 1.3.3 Medios Convencionales…………………………………………10 1.3.4 Medios no Convencionales……………………………………..11 1.3.5 Origen y Evolución…………………………………………...….12 1.4 Segmentación……………………………..……………………………..12 1.4.1 Definición…………………………….……………………………12 2. Marco Referencial……………………………………………………………14 2.1 Origen de los concursos de belleza……………………………………14 2.2 El primer concurso de belleza………………………………………….14 2.3 Miss Venezuela…………………………………………………………..16 2.3.1 Situación político, social y económica del Miss Venezuela…22 Capítulo 2. Marco Metodológico……………………………………………………..26 1. Modalidad…………………………………………………………………26 1 2. Objetivo……………………………………………………………………26 -
Playing for Our Planet How Sports Win from Being Sustainable How Sports Sustainable from Being Win
with the support of PLaying for our planet for PLaying PLaying for our planet How sports win from being sustainable How sports win from being sustainable win being from sustainable sports How with contributions from: with the support of ABOUT THIS REPORT Environmental leadership is an increasingly important the development of a report which is designed to bring issue for all sport stakeholders and major sport events. together good practices by key stakeholders of the sport Environmentally conscious operations are no longer movement: from federations, teams, fans, sporting goods solely a focus of visionary thinking, but have become manufacturers and venue operators, to sponsoring partners, a vital operational and economic requirement for environmental organisations and policymakers. Its main federations, teams, rights holders, host cities, leisure objective is to highlight innovative solutions which enhance activities and partners linked to the sport movement. the environmental and sustainable performance of sports. UEFA, WWF and the Green Sports Alliance have led FOReWORD For quite some time sustainability was a foreign concept in the world of sport and just a decade ago it was still considered rather exotic by many in the industry. That is thankfully no longer the case today. This good practice report highlights the commitment made by many sports to environment and local communities. That means limiting our use of natural raise awareness of healthy and sustainable lifestyles and to take action against resources such as water, keeping the air clean, consuming less and more climate change. The activities showcased from around Europe show a great renewable energy, and recycling everything that can be given a new life. -
P40 Layout 1
Egyptian female cyclists pedal for acceptance TUESDAY, JANUARY 27, 2015 36 All the contestants pose on stage during the Miss Universe pageant in Miami. (Inset) Miss Colombia Paulina Vega is crowned Miss Universe 2014.— AP/AFP photos Colombia’s Paulina Vega wins Miss Universe title olombia’s Paulina Vega was Venezuelan Gabriela Isler. She edged the map. Cuban soap opera star William Levy and crowned Miss Universe Sunday, out first runner-up, Nia Sanchez from the “We are persevering people, despite Philippine boxing great Manny Cbeating out contenders from the United States, hugging her as the win all the obstacles, we keep fighting for Pacquiao. The event is actually the 2014 United States, Ukraine, Jamaica and The was announced. what we want to achieve. After years of Miss Universe pageant. The competition Netherlands at the world’s top beauty London-born Vega dedicated her title difficulty, we are leading in several areas was scheduled to take place between pageant in Florida. The 22-year-old mod- to Colombia and to all her supporters. on the world stage,” she said earlier dur- the Golden Globes and the Super Bowl el and business student triumphed over “We are proud, this is a triumph, not only ing the question round. Colombian to try to get a bigger television audi- 87 other women from around the world, personal, but for all those 47 million President Juan Manuel Santos applaud- ence. and is only the second beauty queen Colombians who were dreaming with ed her, praising the brown-haired beau- The contest, owned by billionaire from Colombia to take home the prize. -
Ccaaannn Tthhheee Sslllooovvvaaakk Ttrrraaaiiinnn Mmaaakkkeee Iittt Aagggaaaiiinnn??
Publisher: International Ice Hockey Federation, Editor-in-Chief: Jan-Ake Edvinsson Editors: Kimmo Leinonen and Szymon Szemberg, Layout: Szymon Szemberg, Photos: Dave Sandford, Jukka Rautio, IIHF Archives April 2003 - Vol. 7 - No 2 Team captain and championship MVP Miroslav Satan powers the Slovak celebration train in Gothenburg, Sweden last year. CCaann tthhee SSlloovvaakk ttrraaiinn mmaakkee iitt aaggaaiinn?? How many world championships in team sports can honestly claim out that it's easier to get to the top than to defend that position. that they have seven legitimate gold medal contenders? Not many, And who will be the "Belarus" of this championship? Maybe the returning Belarus but ice hockey is one of them. themselves? Or the ever improving Germans, or maybe the highly unpredictable Swiss? II II As we approach the For obvious reasons, this is a difficult time to stage a world championship and 67th IIHF World RENÉ FASEL EDITORIAL to fully focus on sport. In times of war, people often realize that things which seem- Championship, let’s think ed very important just yesterday become mere details when, suddenly, almost every- back for a moment to May 11, 2002 when Peter Bondra scored the winning goal for thing is overshadowed by a major conflict. Slovakia against Russia with 80 seconds left of the Gold Medal Game in As the President of the IIHF, as a member of the International Olympic Committee, Gothenburg. It was a defining moment in the IIHF World Championship history as and as a life long sports fan, I am a staunch believer in the reconciling qualities of the young nation won its first ever hockey gold medal and it was a wonderful exhibi- sport. -
Rihanna Se Une a Mccartney
EXCELSIOR LUNES 26 DE ENERO DE 2015 [email protected] @Funcion_Exc Foto: AP BIRDMAN SUMA TRIUNFOS Durante la entrega de los premios del Sindicato de Actores de Hollywood, el filme Birdman o La inesperada virtud de la igno- rancia, dirigido por el mexicano Alejandro G. Iñárritu, se llevó la presea por Mejor Elenco de Película, rubro en el que competía con cintas como Boyhood: Momentos de una vida, del texano LA MÁS BELLA DEL MUNDO Richard Linklater, El gran hotel Budapest, del también texano Wes Anderson, El código enigma, del noruego Morten Tyldum, y La teoría del todo, del realizador británico James Marsh. “Estoy orgulloso de haber sido parte de este gran equipo. La actuación es como el máximo trabajo en equipo. Este premio es para Alejandro (G. Iñárritu) y para los productores del filme”, dijo el actor Michael Keaton, protagonista de Birdman >10 y 11 Tras superar las pruebas de traje de baño y de noche, Paulina Vega Dieppa, originaria de Barranquilla, fue nombrada Miss Universo, imponiéndose a Estados Unidos, Holanda, Ucrania y Jamaica, las otras finalistas >8 y 9 Foto: Reuters RIHANNA SE UNE A MCCARTNEY Foto: Archivo La cantante Rihanna lanzó ayer, por POR SIEMPRE NEWMAN sorpresa, Four Five Seconds, el primer sencillo de su nuevo álbum, en el que la Un día como hoy, pero de hace 90 años, nació el actor Paul Newman, una de las más grandes estrellas del séptimo arte. acompaña el exbeatle Paul McCartney Su leyenda en la actuación se comenzó a escribir en 1954, y el rapero estadunidense Kanye West. -
Annual Report 2014-15
2014-15 ANNUAL REPORT 4 WHO IS 12 MEMBERSHIP 18 HOCKEY CANADA 24 FINANCE HOCKEY CANADA? DEVELOPMENT FOUNDATION Source of Funds Lead, Develop and Promote Hockey Canada Skills Academy Funding Cornerstones Use of Funds Positive Hockey Experiences Hockey University Mission Board of Directors Respect In Sport - Parent Program 25 FUNDING PARTNERS Vision: World Sports Leaders Coaching Clinics 20 MARKETING & Hockey Canada Believes In... Hockey Canada Regional Centres COMMUNICATIONS 26 MEMBERS & PARTNERS Messages World Girls’ Hockey Weekend Hockey Canada Member Branches Partners 7 YEAR IN REVIEW 22 BUSINESS DEVELOPMENT 14 REGISTRATION & PARTNERSHIPS Adult Recreation Premier Partners 28 INSURANCE 8 EVENTS Player Registration by Insurance Program Structure International Partners ANNUAL REPORT Member Branch Premium Breakdown Chart July 1, 2014 – June 30, 2015 National Partners Registration by Year 10 HIGH PERFORMANCE & Official Suppliers How Is My Premium Spent? Results Officials Registration Photos: Coach Registration National & International 23 LICENSING & Richard Wolowicz/HHOF-IIHF Images Experience Andre Ringuette/HHOF-IIHF Images Canada’s IIHF Ranking MERCHANDISING Top Licensing Partners HockeyCanada.ca 3 WHO IS HOCKEY CANADA? Hockey Canada is the national governing body for hockey across this country. The organization works in conjunction LEAD, DEVELOP AND PROMOTE POSITIVE with the 13 provincial member branches and its affiliated HOCKEY EXPERIENCES organizations in growing the game at all levels. Hockey is Canada and Canada is hockey. Whoever said those words took the pulse of a nation that has had a long and storied love Hockey Canada oversees the management of programs in affair with hockey. Canada from entry-level to high performance teams and Let’s face it – hockey is a touchstone of Canadian life. -
Athletes' Rights and Mega-Sporting Events
Athletes’ Rights and Mega-Sporting Events Sporting Chance White Paper 4.2 Version 1, January 2017 Athletes’ Rights and Mega-Sporting Events Sporting Chance White Paper 4.2 Version 1, January 2017 Cite as: Mega-Sporting Events Platform for Human Rights, “Athletes’ Rights and Mega- Sporting Events” (Sporting Chance White Paper 4.2, Version 1, January 2017). Attribution: This paper has been prepared by Brendan Schwab, Head of UNI World Athletes, UNI Global Union. Authorship note: The White Papers in this series represent the views of either co-authors, respective authors (where separate sections have been contributed), and in some cases, interviewees. For the avoidance of doubt, where individual authors are named, the views are their own and not those of their organisation. Where there are multiple contributors, the papers do not necessarily represent the views of each contributor and no consensus is implied. Copyright: © Copyright Mega-Sporting Events Platform for Human Rights and Institute for Human Rights and Business (IHRB), January 2017. Published by IHRB. All rights reserved. The MSE Platform and IHRB permit free reproduction of extracts from this publication provided that due acknowledgment is given. The Mega-Sporting Events Platform for Human Rights The Mega-Sporting Events Platform for Human Rights (MSE Platform – www.megasportingevents.org) is an emerging multi-stakeholder coalition of international and intergovernmental organisations, governments, sports governing bodies, athletes, unions, sponsors, broadcasters, and civil society groups. Through dialogue and joint action our mission is to ensure all actors involved in staging an event fully embrace and operationalise their respective human rights duties and responsibilities throughout the MSE lifecycle. -
Download a Copy of the 2019 NHL Draft Hockey Program Here
2019 Hockey Career “To Catch a Foul Ball Conference at the You Need a Ticket to the Game” NHL Draft - Dr. G. Lynn Lashbrook Vancouver, BC JUNE 20-21, 2019 The Global Leader in Sports Business Education | SMWW.com The Global Leader in Sports Education | SMWW.com NHL CAREER CONFERENCE AGENDA NOTES THURSDAY, JUNE 20TH - SMWW Welcome Reception 6:00-8:00pm @ The Pint Public House 455 Abbott St, Vancouver, BC. V6B 2L2 Canada *age restrictions apply* FRIDAY, JUNE 21ST - The Sheraton Vancouver Wall Centre 7:00am ......... Registration Open. Coffee and bagels are available. 7:45am ......... Opening Remarks with Dr. Lynn Lashbrook, Sports Management Worldwide President, and Founder 8:00am ......... Coffee with Ken Holland, The Life of a GM in the NHL MODERATOR: Dr. Lynn Lashbrook, SMWW President & Founder 8:30am ......... The Business of Minor League Hockey MODERATOR: Dino Caputo, WHL Tri-Cities Americans Scout Lisa Hollenbeck, WHL Portland Winterhawks Senior Director Hockey Operations Mike Johnston, WHL Portland Winterhawks General Manager, and Head Coach 9:00am ......... Identifying the Next Big Star MODERATOR: Mike Oke, OHL Peterborough Petes General Manager Friday, June 21 ______________ Ryan Bowness, NHL Pittsburgh Penguins Professional Scout Trace Linton, NHL Carolina Hurricanes Video Scouting Coordinator 5:00 pm Jeff Ulmer, NHL Arizona Coyotes Coordinator, Skill Development First Round of the NHL Draft 10:00am ....... Life of an NHL Agent Rick Curran, ORR Hockey Group NHL Agent Buses leave the 10:30am ....... Break Sheraton Vancouver 10:45am ....... On Air with... Wall Centre starting MODERATOR: Dr. Lynn Lashbrook, SMWW President & Founder at 4pm, please be in EJ Hradek, NHL Live! Host your seat at the are- John Shannon, Sportsnet Sportscaster na by 4:45pm 11:30am .... -
Capitulo I Definición
CAPITULO I DEFINICIÓN CAPITULO I DEFINICION 1. DESCRIPCIÓN DE LA SITUACIÓN. OBJETO DE ESTUDIO. Entre las actividades más transcendentales practicadas por las mujeres en los últimos tiempos de este siglo, radica en verse preciosas físicamente, olvidándose muchas veces que, la belleza se puede descubrir también en el interior de sí mismas, por eso se hace necesario promover la inclusión y aceptación de la preciosidad femenina desde otras figuras, es decir, aceptar que se pueden ver encantadoras sin importar cuál sea la talla corporal que se luzca. Todo esto se ve reforzado por unos poderosos medios de comunicación que presentan un cierto ideal físico de mujer, necesario para triunfar en la vida, según los cánones de belleza del momento. Según Morrison (2004), a través de la historia, el ideal de belleza se ha fortalecido dentro del contexto social y cada vez ha sido más difícil de alcanzar. El fuerte impacto que ejercen los medios masivos de comunicación; sobre la promoción de este ideal de lindeza y de éxito, así como, el equivalente a estar delgado, apoya la cultura del adelgazamiento. Ahora bien, la campaña "Venezuela tiene curvas" surge del esfuerzo de diferentes jóvenes venezolanas con el propósito de fomentar un sistema 5 6 de valores, considerado perdido en un país, donde “ser bella” es poseer unos atributos de belleza con patrones o valores corporales cercanos a los 90-60-90. Con ésta iniciativa buscan romper los estereotipos e impulsar el amor propio, la sana aceptación, autoestima y desarrollo de personalidad en las chicas que por no poseer estas medidas se sienten excluidas. -
Nhlpa, Nhl Partner with Lagardère Sports for World Cup of Hockey 2016
2016-02-22 10:01 CET NHLPA, NHL PARTNER WITH LAGARDÈRE SPORTS FOR WORLD CUP OF HOCKEY 2016 Global Sports Marketing Agency to Lead European Sponsorship Sales for World Class International Hockey Tournament NEW YORK / TORONTO (Feb. 22, 2016) – The World Cup of Hockey 2016, a joint effort between the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA), has retained Lagardère Sports for the World Cup of Hockey 2016 tournament. The global sports marketing agency, which operates in 25 countries worldwide, will support the efforts of the World Cup of Hockey 2016 by leading sponsorship sales in Europe for the world class, best-on-best international hockey tournament. "The World Cup of Hockey 2016 is a premier global sports property that will capture the hearts and minds of avid hockey fans, engage casual sports fans and kindle national pride," said Keith Wachtel, NHL Executive Vice President of Global Partnerships. "Who better to partner with than Lagardère Sports, one of the leaders in developing marketing partnerships around the world. We look forward to working with many great brands across Europe who will have the opportunity to activate against what is expected to be the most competitive international hockey tournament ever played." “The World Cup of Hockey 2016 will showcase the game’s best players competing in the spotlight of the international stage,” said Mathieu Schneider, NHLPA Special Assistant to the Executive Director. “Lagardère Sports’ global marketing reach and expertise will enhance this spotlight on the World Cup of Hockey 2016 and will connect the players and our fans with brands around Europe.” “Hockey is a sport with fans and players from all around the world, and the World Cup of Hockey 2016 is going to be an exciting competition on a global stage,” said Andrew N. -
Miss Universe Venezuela, Gabriela Isler Crowned Miss Universe 2013 at Crocus City Hall in Moscow, Russia
MISS UNIVERSE VENEZUELA, GABRIELA ISLER CROWNED MISS UNIVERSE 2013 AT CROCUS CITY HALL IN MOSCOW, RUSSIA Moscow, Russia – November 9, 2013 – In front of a worldwide audience of approximately 1 billion viewers, Miss Universe Venezuela, Gabriela Isler was crowned Miss Universe 2013 from Crocus City Hall in Moscow, Russia. The 62nd Annual MISS UNIVERSE® Competition was broadcast on NBC with a Spanish simulcast on Telemundo. Miss Universe Venezuela, Gabriela Isler is the 7th young woman to take home the Miss Universe crown from Venezuela. The 25 year-old college graduate with a marketing degree enjoys flamenco dancing and baking when she is not modeling. She is from the town of Maracay, Venezuela, right outside of Caracas, the country’s capital. Thomas Roberts, anchor of (“MSNBC Live”) and Melanie Brown, best known to audiences as Mel B (“America’s Got Talent”), co-hosted the pageant. Jeannie Mai, recognized for her fashion segments on NBC’s “Today,” served as commentator. The judges who sealed the fate of this year’s winner included: Steven Tyler, Aerosmith’s front man and lead singer; Chef Nobu, acclaimed chef proprietor of Nobu and Matsuhisa restaurants; Tara Lipinski, Gold medal figure skater and 2014 Winter Olympics figure skating analyst for NBC Olympics’ multi-platform coverage; Carol Alt, TV personality, star of Fox News Channel's 'A HEALTHY YOU AND CAROL ALT’, international supermodel, actress, author, entrepreneur and raw-food enthusiast; Anne V, supermodel, actress, philanthropist and mentor on Oxygen's upcoming season of “The Face” with nine consecutive appearances in Sports Illustrated Swimsuit issue; Farouk Shami, founder of Farouk Systems, Inc. -
A Discussion of the Potential Fight Between NHL Owners and Players Over Participation in the 2014 Olympic Games in Sochi James Larry
Northwestern Journal of International Law & Business Volume 32 Issue 4 The Ambassador 2011 Wanna Go?: A Discussion of the Potential Fight Between NHL Owners and Players over Participation in the 2014 Olympic Games in Sochi James Larry Follow this and additional works at: http://scholarlycommons.law.northwestern.edu/njilb Part of the Contracts Commons, Entertainment and Sports Law Commons, International Law Commons, and the Labor and Employment Law Commons Recommended Citation James Larry, Wanna Go?: A Discussion of the Potential Fight Between NHL Owners and Players over Participation in the 2014 Olympic Games in Sochi, 32 Nw. J. Int'l L. & Bus. 3A (2012). http://scholarlycommons.law.northwestern.edu/njilb/vol32/iss4/3 This Article is brought to you for free and open access by Northwestern University School of Law Scholarly Commons. It has been accepted for inclusion in Northwestern Journal of International Law & Business by an authorized administrator of Northwestern University School of Law Scholarly Commons. Copyright 2011 by Northwestern University School of Law Northwestern Journal of International Law and Business Wanna Go?: A Discussion of the Potential Fight Between NHL Owners and Players over Participation in the 2014 Olympic Games in Sochi James Larry TABLE OF CONTENTS I. Introduction ..................................................................................5A A. The Organizations ...................................................................5A B. The Conflict ............................................................................9A