with the support of PLaying for planet our

PLaying for our planet How win from being sustainable How sports sustainable from being win

with contributions from:

with the support of ABOUT THIS REPORT

Environmental leadership is an increasingly important the development of a report which is designed to bring issue for all stakeholders and major sport events. together good practices by key stakeholders of the sport Environmentally conscious operations are no longer movement: from federations, teams, fans, sporting goods solely a focus of visionary thinking, but have become manufacturers and venue operators, to sponsoring partners, a vital operational and economic requirement for environmental organisations and policymakers. Its main federations, teams, rights holders, host cities, leisure objective is to highlight innovative solutions which enhance activities and partners linked to the sport movement. the environmental and sustainable performance of sports. UEFA, WWF and the Green Sports Alliance have led FOReWORD

For quite some time sustainability was a foreign concept in the world of sport and just a decade ago it was still considered rather exotic by many in the industry. That is thankfully no longer the case today.

This good practice report highlights the commitment made by many sports to environment and local communities. That means limiting our use of natural raise awareness of healthy and sustainable lifestyles and to take action against resources such as water, keeping the air clean, consuming less and more climate change. The activities showcased from around Europe show a great renewable energy, and recycling everything that can be given a new life. And innovative spirit and demonstrate that sport can contribute to sustainable above all, it means helping these principles trickle down from the top events to causes at all levels, from the grassroots to the professional game. Another those organised at amateur and youth levels. important message from this report is that public institutions and the sports movement are united and playing together for our planet. Sustainable sporting practices are also an excellent way to reduce costs and generate revenue. The roofs of today’s stadiums and arenas are great surfaces For the best part of two decades, UEFA has been cooperating with the on which to generate solar energy, while sourcing food locally is an efficient and Worldwide Fund for Nature and many local organisations to bring about a cost-efficient way to stock stadium stalls. Making efficient use of public transport, more sustainable approach to organising, playing and watching football. Large- and cycling or walking to training and matches, are two more smart, simple ways scale events such as UEFA EUROs have raised awareness within the football to reduce our sport’s environmental footprint. community of the environmental impact football can have, but it is at the grassroots that the impact of climate change if felt on a day-to-day basis, which UEFA must continue to lead by example in this field and enlist the support of is why we have a responsibility towards all players and society as a whole to clubs, leagues, fans and local communities. Together with the European Union, take action against environmental degradation. the UNFCCC, the WWF, the Green Sports Alliance and individuals at all levels of the game, European football must help protect our planet and empower It is true that going local and mobilising people involved in the grassroots environmental and societal change. game is a very efficient way to spread the sustainability message to our fans in Europe and beyond. But environmentally speaking, local and global concerns are closely and irremediably intertwined. It is also important to increase collaboration between different sports, and we are grateful to see many North American sports in particular sharing their insights on sustainable practices.

Sustainability is one of the most significant issues facing decision-makers and opinion leaders in sport as they prepare for the future. Professional football Aleksander Čeferin relies on large-scale facilities and intensive use of transport infrastructure. It UEFA President is, however, vital that we plan international events in a way that protects the

2 Playing for 3 Playing for our planet our planet FOReWORD

The European Union is a leader in tackling climate change and in promoting the circular economy. Sport certainly has a part to play in this. We have a duty to minimise the impact sport has on our environment, for the benefit of society as a whole.

When it comes to environmental sustainability, we should live by the Olympic ideal of Pierre de Coubertin that participating is everything. And if sport contributes to strengthening this sustainability, we can all be winners. Tackling the impact of sport on our environment is not only about the good Climate change and environmental challenges are at the centre of public consciences of all those involved. It is also about making a sound business attention and at the top of policy makers’ agendas across the world. Sport case. Here, sport should also lead by example. We need a debate on how is not only an activity, nor simply entertainment; it is also an industry that is those organising major sport events can take the lead in protecting our planet, substantial and growing – as is its environmental footprint. and how the sustainability agenda can be translated from visionary thinking In its most recent EU Work Plan for Sport, the European Commission, to actions built on solid economic foundations. Sustainability is already an together with Member States and stakeholders, has developed important consideration for major sport events, but that needs to be the case recommendations on major sport events, focusing on legacy aspects at grassroots level too, and in our daily habits linked to physical activity. and social, economic and environmental sustainability. Preserving the world we live in is one of the most pressing challenges facing This report looks at sustainability at all stages, from planning to us today. Sport has an important contribution to make to this. Encouraging completion and what happens long after major events have ended. steps are being taken, but more action needs to follow. I hope that this report With the recommendations drawn up, we need to act: addressing the can be an inspiration to the entire sport family and those working with it. challenges and highlighting the lessons to be learned, while promoting environmentally sustainable facilities, protecting the habitat, designing Tibor Navracsics sustainable mobility, ticketing and catering systems, reducing waste, Commissioner for Education, improving water treatment, and lowering greenhouse gas emissions. Culture, Youth and Sport

4 Playing for 5 Playing for our planet our planet FOReWORD

When I see action being taken anywhere on sustainability, I am encouraged. I am especially delighted and hopeful when I see an industry or sector step up to take the lead, where leadership and action are so critical.

This is doubly so when I learn of initiatives in sport, like this report and the The Paris Agreement of 2015 represents that commitment. It is one of the actions described in it, from the highest professional levels to the field around biggest multilateral accomplishments in UN history. Nations saw the value of the corner where children give their all, in fun and earnest effort to emulate being on the same team and working towards a common goal—to limit global their heroes. average temperature rise of 1.5 to 2 degrees Celsius, to avoid the worst effects of Imagine directing the passion and dedication evident so readily in sport to the climate change for present and future generations. cause of saving our planet. Many have imagined this and are indeed tapping The Paris Agreement was signed and ratified by nation states, called Parties in this exciting opportunity, as described here by UEFA and WWF. the UN Climate Change process. However, it will take all our efforts, from across Our passion for sports has transformed the sport sector into a major economic society, public and private, working for global climate action to go further, faster, force with enormous influence throughout the world. In fact, total global sports together. revenue is between USD 500 billion and USD 600 billion annually. Its influence is I applaud the farsighted, exciting climate action being undertaken in the sport felt in many ways beyond money. sector and I applaud the cooperative effort that brought us this report. UN I encourage the sport sector to use its local and global influence to help Climate change is also seeking ways to multiply efforts being taken by sports, address the greatest challenge of our time: climate change. Just like athletes identify new opportunities for climate action, and raise ambition. The result could need a strong foundation to compete at their very best, the planet is no be a new Platform for Sports and Climate Action launched in time for the UN different. We need the right conditions to maintain peak performance. For too Climate Change Conference, COP24, in Katowice, Poland, in December this year. long we have treated the planet as if we were in a sprint—using all our energy You are all invited to help develop the platform. and resources in one short blast.

We must understand that, far from a sprint, we are, all together, in the longest Patricia Espinosa of marathons. If we are to be successful, we must make a commitment to our Executive Secretary, own well-being and longevity. UN Climate Change

6 Playing for 7 Playing for our planet our planet FOReWORD

On behalf of the Green Sports Alliance, our members, Board of Directors, and the stakeholders of a greening global sports movement, it is our distinct honour and privilege to support the development of this European report.

The sports industry is uniquely positioned to leverage its cultural and market influence to advance social and ecological stewardship at an unprecedented scale. This report is packed with case studies, better practices and name- recognition of leading sports organisations, teams, brands and venues. We Sport is the great unifier. It transcends political, cultural, religious, and socio- hope it will inspire the world’s most iconic, inspirational, and influential industry economic barriers. The collective actions of our industry may be the game to embrace environmentally friendly actions and use the power of sport to changer that helps us to survive our epic environmental challenges. We hope engage fans and athletes throughout the world. that this European report is another step to demonstrate how we can all win.

The Green Sports Alliance gathers the sports industry, private sector partners, Europe has set the pace in confronting the global challenge of climate change public sector institutions, and the scientific community to develop resources, with some of the world’s highest environmental standards. The European strategies, and solutions to PLAY GREENER™. These cooperative efforts have Union is already recognised as a global leader of environmental action and helped our movement encourage sports leagues, teams, venues, events, sustainable development. We are pleased to highlight the work that has already governing bodies, industry partners, athletes, and millions of fans to adopt been achieved and provide a gateway to further activate the sports greening ecologically sound practices. They are now embracing renewable energy, movement. healthy food, recycling, composting, water efficiency, safer chemicals, and The Green Sports Alliance looks forward to our continued collaboration with other environmentally responsible practices. In short, we are creating healthier European sports stakeholders, further advancing implementation of the practices communities where we live, work and play. outlined in this report. The stakes are high and the time to act is now. Sports industry partners have collectively saved millions of dollars by shifting One team, one planet. to more efficient and intelligent operations. At the same time, the green sports movement has found cost-competitive and innovative solutions to our environmental challenges, while leading in sustainable initiatives.

There has never been a better time for the sports industry to take a leadership role to unite the world in restoring our planet. The ecological, social, and Scott Jenkins Justin Zeulner economic dangers posed by climate change not only threaten our industry, but Chair, Board of Directors Executive Director the livelihood of all life on earth. Green Sports Alliance Green Sports Alliance

8 Playing for 9 Playing for our planet our planet PART INSIDE 04 PART Beyond Europe

03 GREEN TEAMS, OFFSETS AND 86 FARMS SECURE A FUTURE FOR PART AMERICA’S PASTIME MLB

A Space PORTLAND TRAIL BLAZERS’ for Innovation 90 SUSTAINABLITY TIMELINE, 02 ACHIEVEMENTS AND GOALS SPORT ENTERTAINMENT’S PORTLAND TRAIL BLAZERS 62 POWER TO SAVE OUR PART OCEANS AN ENVIRONMENTALLY SKY 94 CONSCIOUS COMMUNITY, Environmental RALLIED AROUND A leadership PIONEERING SOLUTIONS DETERMINED TEAM 66 FOR MODERN STADIUMS PHILADELPHIA EAGLES FENWICK IRIBARREN 01 WHERE ATHLETICS GETS ITS PLAY IT FORWARD: 34 GREEN INSPIRATION CUTTING COSTS AND 98 INNOVATING FOR EUROPEAN ATHLETICS 70 CARBON FOOTPRINTS AT THE NEXT GENERATION SOCIALLY RESPONSIBLE THE MERCEDES-BENZ ARENA THE Re-Thinking AEG 38 AND SUSTAINABLE Sports FOOTBALL AT EURO 2016 ON TRACK FOR TEAMS GO FOR GOLD, UEFA 72 SUSTAINABILITY 102 STADIUMS GO FOR PLATINUM Preface FRENCH SPORT KEEPING GOLF GREEN ON KISS MUGELLO MERCEDES-BENZ STADIUM 12 20 STAKEHOLDERS COMMIT TO SPORT’S RESPONSIBILITY AND OFF THE COURSE 42 FOOTBALL BEYOND THE TO OUR PLANET SUSTAINABILITY R&A/GOLF ENVIRONMENT THE FRENCH MINISTRY 74 FLOODLIGHTS WWF ORGANISATION OF SPORT VFL WOLFSBURG CHAMPIONING Recommendations FROM ‘GREEN’ SPORT AN INDUSTRY LEADER IN 16 24 46 SUSTAINABLE INNOVATION PLAYING FOR TO SUSTAINABILITY 76 SUSTAINABLE BROADCASTING DAVID STUBBS AT ROLAND GARROS BBC SPORT OUR PLANET FFT THE ENVIRONMENTAL LAUNCHING SAILING’S HOW WE DROVE THE ISO 28 IMPACT OF MEGA EVENTS 78 STANDARD FOR EVENT PROFESSOR HOLGER PREUSS 50 SUSTAINABILITY STRATEGY SUSTAINABILITY FORMULA E PROTECTING FRESHWATER 52 ECOSYSTEMS THE NORTH FACE: WORLD 80 EXTENDING THE LIFECYCLE OF APPAREL AND FOOTWEAR THE COUNTRIES AND VF CORPORATION 54 CITIES CHAMPIONING SUSTAINABILITY ‘TURNING THE TIDE’ LONDON & PARTNERS 82 ON PLASTIC VOLVO OCEAN RACE PUTTING SUSTAINABILITY 58 AT THE HEART OF THE SPORTING GOODS INDUSTRY FESI 10 Playing for 11 Playing for our planet our planet PREFACE

SPORT’S RESPONSIBILITY TO OUR PLANET significant. Combined with spectator sports like swimming, surfing, WWF travel, land use change, facility rowing, canoeing and sailing. construction, pitch irrigation, chemical Sport both impacts and is dependent Natural partners Nature and sport are inextricably treatment, catering and so on, sport’s upon nature. And with impact and connected, and nature’s role and a environmental impact is considerable. Vanquishing high mountain cols in the dependency comes responsibility. Jochem competitor’s response, often decisive VERBERNE Tour de . Going the distance WWF’s Living Planet Index4 shows in Sweden’s Vasaloppet cross country in the outcome of an event. Sustainability initiatives Sydney 2000 Olympic us that human activity and resource Sport’s status medallist and Director, ski race. Conquering the icy face of Our greatest tournaments and events use have grown so dramatically across the sports Global Partnerships, the Eiger. Mastering the seas in the as a beloved WWF International rely on energy, infrastructure and since the mid-20th century that we industry Volvo Ocean Race. All feats of daring, resources that are nature’s bounty. We are endangering key environmental Sport’s status as a beloved entertainment form courage, skill and endurance. And depend on it. systems. Global temperatures are entertainment form has perhaps has perhaps shielded all awe-inspiring examples of how 5 more than one degree Celsius above shielded it from the scrutiny felt by we, as a species, are drawn to test it from the scrutiny Impact and responsibility pre-industrial averages, and 16 of other economic sectors. But it is time our wit, will and strength in sporting the 17 warmest years on record have felt by other Our use of resources will impact both now for sustainability to play a central endeavour in the natural environment. occurred since 2001. the environment and sport itself. role in sport. economic sectors. In these sports, human beings and Energy use alone is telling. While But it is time now for These changes are partly caused In Europe, there are already many the natural world come together as methodologies are not consistent, the by a sporting economy valued at examples of good practice. European sustainability to competitors and partners, sometimes carbon footprints – a proxy for impact 6 approximately 1% of global GDP . sporting mega-events are increasingly in teams, sometimes in sweet on the global climate – of the London play a central role And in turn, they impact sport. driving sustainable regeneration, as isolation. And in them, an athlete’s 2012 Olympic Games (3.3MtCO2e)1, in sport. Climate change threatens the viability pioneered by London 2012’s One relationship with the natural world is the 2014 Brazilian Football World of winter resorts while record-breaking Planet Olympics. Sporting innovation, raw, passionate and physical. Body Cup (2.7MtCO2e)2 and the Rio 2016 heatwaves affect athlete health and such as cutting-edge technology in and spirit are pushed to the limit. Olympic Games (3.6MtCO2e)3 are performance at summer events. Formula E motor racing, is quickly Deteriorating water quality in oceans, being adopted in road vehicles. 1 http://learninglegacy.independent.gov.uk/documents/pdfs/sustainability/5-lon- rivers and lakes is negatively affecting don-2012-post-games-sustainability-report-interactive-12-12-12.pdf 2 https://resources.fifa.com/mm/document/afsocial/environment/02/83/51/50/summaryoft- 4 http://wwf.panda.org/about_our_earth/all_publications/living_planet_index2/ he2014fwccarbonfootprint_neutral.pdf 5 https://climate.nasa.gov/evidence/ 3 https://nachhaltigersport.files.wordpress.com/2016/04/carbon-footprint-management-re- 6 https://www.atkearney.co.uk/communications-media-technology/winning-in-the-business- port-rio-2016.pdf of-sports

12 Playing for 13 Playing for our planet our planet PREFACE

Governing bodies in rowing, climbing For WWF, this is an and motorcycling are taking steps opportunity to reach audiences toward sustainability, organising that extend far beyond our normal awards and mobilising volunteers. constituency. For sport, it is a change Football teams are reducing their to develop a new dimension of impact through solar panels, electric aspiration and engagement that puts vehicles and vegan match-day menus. nature front and centre. But when we see an opportunity for constructive and transformational 7 The sport-specific ISO 20121 Setting off from Europe in October partnership in support of nature sustainable event management last year, the Volvo Ocean Race does and sustainability, we are quick to standard, developed and pioneered just this. It has a UN Clean Seas ‘Turn engage. Our contributions to bid 10 at London 2012, and the Global the Tide on Plastic’ branded boat plans for the London 2012 and Paris Reporting Initiative’s Event Operator supported by media partner Sky 2024 Olympics, have shaped what 8 Sector Supplement , both provide Ocean Rescue and dedicated to will be regarded as blueprints for platforms for sport to manage and ocean health, as well as an on-board future sustainable sporting mega- report sustainability. ocean quality sampling programme. events. Our Clean Water alliance with FISA, the World Rowing Federation, Sport is frequently behind best Playing for our planet practice in corporate sustainability has resulted in sector-leading but the challenge is not only At WWF, we have actively engaged environmental policies, including the with the sports sector for over two surmountable, it is an enormous first-ever sports federation pledge to commitments and assigning board At WWF, we have decades and have enjoyed a great opportunity. The Olympics are do no harm in World Heritage sites. level responsibility. And at WWF, we variety of productive relationships actively engaged frequently described as the world’s And through our ten-year partnership look forward to collaborating with with sports events, federations, clubs largest media event, with Rio 2016’s with UEFA, we have advised on many of you in Europe to accelerate with the sports and teams. audience estimated at 3.7 billion9. sustainable event best practice and sustainability in the sector. sector for over two tournament bidding criteria, including Sport’s capacity to cross boundaries, We don’t hesitate to campaign for Euro 2020, and presented to UEFA As sporting men and women, it decades and have bridge divides and inspire people is if sport is damaging the natural staff sustainability champions. is in our nature to compete, to enjoyed a great unique. Through it, not only can we environment. We are currently doing challenge, to win – but also to show bring businesses, governments and this through our ‘Together, Saving Our variety of productive Sport is certainly not the worst sector respect, embody fair play and take communities together to advance Shared Heritage’ campaign11 against when it comes to environmental responsibility. In and through our relationships with sustainability, we can also work the violation of the Western Caucasus impact but there is still much to do. games, we should show nature and sports events, with global media to communicate World Heritage site at Sochi and the Sports organisations should aspire to life on Earth the same regard we show sustainability through sport and illegal expansion of the Bansko ski federations, clubs and inspire best practice in corporate each other, for that it is the essence of inspire billions of fans. resort in the Pirin National Park, a sustainability, creating robust policies who we are and what we do. and teams. World Heritage site in Bulgaria. and strategies, making public We are as dependent upon nature’s gifts as we are on our friends, family, 7 https://www.iso.org/iso-20121-sustainable-events.html fans and team-mates. And it is time 8 https://www.globalreporting.org/information/g4/sector-guidance/sector-guidance/event-organizers/Pages/default.aspx that we truly started playing for our 9 http://www.bbc.co.uk/sport/olympics/37148372 planet. 10 https://www.volvooceanrace.com/en/teams/Turn-The-Tide-On-Plastic.html 11 http://wwf.panda.org/wwf_news/press_releases/?321851/New-report-finds-ski-resort-construction-causing-irreversible-damage- to-Pirin-World-Heritage-site

14 Playing for 15 Playing for our planet our planet RECOMMENDATIONS

PLAYING FOR WHY SPORTS WIN FROM BEING SUSTAINABLE

SHAPE YOUR FUTURE GENERATE REVENUES AND REDUCE COSTS Environmental impact is changing our planet The sports industry can benefit financially from OUR PLANET and sport stakeholders are directly affected. being more sustainable. When integrated Adaptation and risk mitigation are key for the properly, sustainable practices can strengthen How sports win ONE OF THE MOST SIGNIFICANT QUESTIONS sports industry. stakeholders’ business operations and FACING SPORTS ORGANISATIONS IN TIMES OF sponsorship opportunities. from being CLIMATE CHANGE AND ENVIRONMENTAL CRISIS IS BECOME A TRUSTED PARTNER DRIVE INNOVATION AND ENGAGEMENT sustainable HOW TO REMAIN A TRUSTED PARTNER TO SOCIETY Being sustainable and purposeful is crucial Sustainability solutions drive innovation in AND SUPPORT THE PATH TO HEALTHY LIFESTYLES for any sports organisation hoping to remain infrastructure/operations and serve as catalysts WHILE, AT THE SAME TIME, PREPARING THE SPORTS a trusted partner for local communities and to drive engagement with athletes, fans, INDUSTRY FOR THE FUTURE. global partners in the future. partners, youth and local communities.

HOW SPORTS AND SOCIETY CAN PLAY TOGETHER TOWARDS A MORE SUSTAINABLE SPORTS INDUSTRY

INSPIRE PURPOSEFUL CHANGE AND SPORTS MATTER ACROSS ALL LEVELS LEAD BY EXAMPLE ADOPT A COMPREHENSIVE APPROACH TO LASTING IMPACT Sports at all levels in Europe, from small scale Sports can only promote purposeful change SUSTAINABILITY Climate change poses a risk to global society. community projects to large scale major sport if it leads by example. A focus on internal Sustainability is measured across social, Leveraging sports’ power to engage people events, can contribute to and benefit from operations is therefore key. economic and environmental parameters. Only can be a game changer in promoting healthy sustainability initiatives. a holistic vision that embraces sustainability in lifestyles and taking action to combat climate its wider sense will give optimal results. change (SDG 13).

PUBLIC INSTITUTIONS ARE KEY ENGAGE STRATEGIC PARTNERS ANCHOR SUSTAINABILITY IN SPORT IMPLEMENT STANDARDISATION AND Local, national and international institutions can Sustainability is a team sport! Strategic GOVERNANCE CERTIFICATION serve as effective platforms for mobilising the partnerships can help organisations to develop Environmental standards and sustainability Relevant standardisation and certification sports movement to take action. integrated sustainability initiatives. Good requirements need to be formalised in programmes exist to ensure implementation, practice and know-how need to be more widely governance to streamline efforts across all measurement and quality control. They can disseminated. sports stakeholders. only reach their full potential if they are widely known and applied in the sports industry.

16 Playing for 17 Playing for our planet our planet PART 01

Re-Thinking Sports Re-Thinking Sports 01

French sport stakeholders commit to

sustainability 15 ENVIRONMENTAL COMMITMENTS

French Ministry of Sport events play a special role in our At least half of our food must Disabled access to sites open country. They serve as a showcase for be sustainable to the public France and contribute to the country’s French public authorities international influence. By engaging

Morgane BIGOT have launched an the public and sparking their At least 80% of journeys Initiatives at every sports DE MOROGUES ambitious environmental Climate change and sustainable interest, these events promote social made using active mobility, event promoting accessibility & Maël BESSON public transport or car-sharing for all responsibility initiative development are inescapable diversity and strengthen national Sport and Sustainable challenges for our modern society. Development Mission aimed at international solidarity. They are often models of 80% of purchases made using 100% acknowledgement for (MSDD), Ministry of Sport can and must be an essential organisation, and can permanently CSR selection criteria volunteers Sports, France. sporting events. They vehicle of sustainable development shape the attitudes and habits of have signed a charter because of the values it promotes spectators and partners, promoting of 15 commitments and and the number of stakeholders it positive social norms. Their impact 25% cut in waste and 60% At least one commitment The MSDD was set up of waste reused, recycled or given to supporting a good in 2009 and gathers created innovative tools involves. Sport must take practical and legacy can be significant and recovered cause sport stakeholders in for stakeholders to reduce steps to achieve its objectives. Today, long-lasting. sustainable development every group involved in sport is their carbon footprint. This 100% respect for natural sites At least one initiative activities, mobilising a focused on these issues, working on However, major international sporting network of more than approach is underpinned devoted to promoting equal 3,500 organisations several fronts and taking various forms events can, like any other human numbers of men and women in at national and by practical action on the of action. activity, have negative effects on the positions of responsibility international levels. ground, in addition to the environment. We should minimise this 100% of energy and water Our range of tools, our initiatives, and steps stakeholders take adverse impact, and even reverse it. consumption controlled and One identified person our defined responsibilities and roles every day to reduce their This is the thinking behind the Charter optimised responsible for sustainable for stakeholders help us maximise our of Environmentally Responsible development within the Test at least one impact. It is consolidated impact and collectively contribute to a Commitments for organisers of organisation through a national more sustainable sporting world. environmentally responsible major sporting events. The Charter is innovation at events At least one initiative ecological transition part of an ambitious environmental Environmental or plan in place to raise strategy for sustainable responsibility initiative by the Ministry At least one sportsperson awareness about sustainable commitments of event development. of Sports, and sets quantitative nominated ambassador for development organisers targets and specific indicators to take environmental responsibility In addition to the entertainment that account of all aspects of sustainable for the event or the sport in sports provide, major international development between now and 2020. question

20 Playing for 21 Playing for our planet our planet Re-Thinking Sports 01

The commitments were developed to location, while also defining in collaboration with WWF, allowing the best places to hold competitions all stakeholders to take ownership of for the participating clubs. the tool. These people and groups are totally committed to meeting the The optimouv software tool was 15 objectives for their organisation. launched in 2016 to address these They have committed to measuring issues: it provides an innovative and monitoring these objectives by solution to cut greenhouse gas Sustainable Building Award for creating a common assessment tool emissions generated from travel best environmental performance in to ensure that it is done effectively in the sport industry. The software the Public Building category, and has and efficiently. The Charter, set up combines team and site data into a set the benchmark in environmental in 2017, has been signed by 24 pooling system with route calculations standards. The design of the aquatic organisers with others set to join in to reduce the distance travelled to centre is based on three principles: 2018. Public authorities are planning sporting events. Optimouv has cut the building’s ecological quality, a new version of the Charter for travel to sport events by at least 15%, energy optimisation, and water quality other stakeholders, particularly for without reducing the number of and control. The Caron Aquatic sport equipment manufacturers. This events. The tool is widely available, Centre has all the latest equipment initiative could in time influence all sparking international interest. The and meets the highest standards stakeholders of the French sports software, which is free, has been for certification, comfort, health and industry. adopted by many sport organisers: energy efficiency. it now has 250 users from 30 sport Optimouv helps minimise federations. Our ambition the sport sector’s carbon These initiatives result from a footprint INSEP at the forefront collaboration between the Ministry of sporting and of Sports and key people and groups The transport sector is a major environmental innovation producer of greenhouse gases. But in the sporting world. By continuing to with more than 3.5 million sport After a fire destroyed its previous work closely with these stakeholders, events each year, reducing travel is aquatic centre, the French National we expect to promote brilliant ideas a real challenge. Public authorities Institute of Sport, Expertise, and in environmental sustainability, and go know this, and are looking for a tool Performance (INSEP) built new sport beyond our targets for 2020. Together to minimise their journeys to sport training facilities while also integrating we are proving that sporting and events. This tool must meet three high environmental quality standards. environmental excellence go hand we expect to promote requirements: economic (lower in hand. The new Christine Caron Aquatic brilliant ideas in transport costs), environmental Centre was designed using (reduced greenhouse gas emissions) environmental innovative techniques, including and human (less transport-related new sustainable technologies such sustainability fatigue, better transport/ training time as ozone water treatment and the ratio). It also needs to meet two broad recovery of washing water from filters objectives: pooling clubs according using reverse osmosis. It won a HQE

22 Playing for 23 Playing for our planet our planet Re-Thinking Sports 01

FROM ‘GREEN’ SPORT TO SUSTAINABILITY David Stubbs Truly sustainable organisations are open, diverse and

David This report is packed with Sport has to move from inclusive. STUBBS an impressive range of worthy but ad hoc People from greening and corporate BSc (Hons) FCIEEM, high quality environmental different CEnv, Independent initiatives taking place social responsibility Sustainability Expert backgrounds, and former Head of across . projects to anchoring with Sustainability, London genders and 2012 However, while these are mainstream concerns. individually admirable, It has to fully embrace abilities will bring sustainability as a way of new perspectives David Stubbs is a few sports bodies leading authority on beyond the International working. and ideas. sustainability in sport Olympic Committee and global mega-events. The agenda for sustainable Harnessing and will see the connection between its He has pioneered many (IOC), Olympic Games development has evolved massively empowering your treatment of people, communities of the key processes, Organising Committees and the environment with its own methods and standards over the last few decades, and collective talent and federations like now its core principles of integrity, long-term wellbeing and place in that have become is probably the sustainability best World Sailing can truly inclusivity, stewardship, transparency society. practice in the event and accountability resonate across most tangible sector. say they are tackling All environmental and social initiatives sustainability in full. Unless the world and across all business way of securing sectors. Sport is no exception. must be seen in this context. They and until sustainability the opportunities must be embedded in sport’s core becomes integral to In recent years, sport governance and benefits activities, not as nice-to-have add-ons that ignore sport’s actual impacts. True sport governance and has been buffeted by issues relating OF adopting administration, we will to corruption, match fixing, doping, sustainability offers real value, from human rights, gender equality and sustainability. cost savings and risk management to continue to see great excessive costs. Sustainability can improved stakeholder relations and environmental and social help address these issues. Any public credibility. initiatives come and go. progressive sports organisation

24 Playing for 25 Playing for our planet our planet Re-Thinking Sports 01

The following steps provide a principles. They are also fundamental pathway for any sport organisation to to sustainability and are prerequisites commit to sustainability, to engage for integrating sustainability as a way meaningfully and to walk the talk. of working and developing a sense They draw upon our experience of shared responsibility. from the London 2012 Olympic and Paralympic Games, and emerging 4. Stakeholder engagement guidance from the IOC in its new Sustainability cannot be done series of ‘Sustainability Essentials’ in isolation. By definition it is an guides for the Olympic Movement. outward looking approach that actively seeks input from staff, 1. Vision and values volunteers, athletes, suppliers, Sport is fundamentally based on sponsors, public agencies and local values. It is important to reconnect communities. This crucial interactive with these and use them to plot to engagement will help shape your where you want to be and how you future direction and priorities. 7. Set clear objectives 10. Report and share can use them to overcome the great and targets learnings challenges of our time as defined 5. Materiality ISO 20121:2012 in the United Nations’ Sustainable These need to be relevant to your Communicating your sustainability This is about making sure what you is the ‘go to’ Development Goals. vision and purpose. They should be programme is vital for building do is relevant to your core activities, international related to the priority themes and knowledge and understanding across your impacts and what stakeholders 2. Leadership commitment risks you have identified. They must the sport sector and further afield. The feel is important. This is crucial for sustainability be realistic but also credible and best sustainability communications Sustainability needs an enabling moving from green and CSR on standard for the ambitious. and reports convey a sense of learning environment, and that is provided by the margins to a central, relevant sport and event and openly share what challenges effective leadership. It is not a one- sustainability approach. 8. Management systems were encountered, what worked and, off acknowledgement. It requires sectors most importantly, what didn’t work. regular engagement in discussions, 6. Defining scope Put in place a Sustainability reviewing progress and advocating Management System that integrates Be very clear both about what you A final reminder: sustainability the approach. Leadership means sustainability into your day-to-day are going to do and what you are not always comes back to people. It is being prepared to walk the talk work, in areas such as procurement going to do. There are many worthy about how we ensure health and by ensuring actions and decisions and training. This will help define the issues, but sustainability is only really wellbeing, quality of life and a safe match the organisation’s values and policies and procedures needed to meaningful if it relates to your own and stimulating environment to live, principles. move your programme forward while impacts, risks and opportunities. work and enjoy. Sport touches upon identifying the resources needed for all these aspects and is therefore a 3. Good governance its implementation. hugely important vehicle to take this vital agenda forward, in Europe and Sport governance is under scrutiny 9. Measure and evaluate worldwide. like never before. Transparency, progress inclusivity and accountability are core Be sure to monitor and record what you have done. This will feed back and improve your sustainability performance over time.

26 Playing for 27 Playing for our planet our planet Re-Thinking Sports 01

THE ENVIRONMENTAL IMPACT OF MEGA EVENTS

The current state of play The challenge for cities and nations hosting Scholarly literature on the environmental legacy of sport events Prof. Dr. Holger mega events is to find is scarce but growing, indicating PREUSS ways to improve their the relevance and urgency of performance, not only addressing legacy through a more in economic and social comprehensive approach. The terms, but also in terms Sydney 2000 Olympic Games, widely organisations. The figure below changes (e.g. the post-games use of (Olympics Seoul 1988), to name a few. perceived as the first ‘Green Games’, shows the requirements that must a venue). Lastly, hosts may sometimes While ‘environment enhancement’ is of the environment. The be met for such events. All of them partake in projects not inherent in their the most relevant structural change, all Holger Preuss is led to many publications, notably Professor of Sport London 2012 Olympic the collection edited by Cashman pose potential threats for long-term obligations when hosting the event. six structural changes have potential Economics and Sport Games showcased many and Hughes who give detailed environmental performance. To better This can be a larger and more modern impacts on the environment. Sociology at the successful sustainability information on the environmental establish a green economy, often, airport (Olympics 2004), taking Johannes Gutenberg- additional measures must be taken to power lines underground (Olympics University in Mainz, initiatives. However; the challenges and outcome of the and he is a Olympic Games in Sochi Sydney 2000 Olympics. It was much modify the event based on structural Sydney 2000) or cleaning a river member of the IOC later that Kaplanidou focused on the Sustainability and Legacy 2014 and Pyeongchang Commission environment and its contribution to 2018, as well as the increasing the quality of life.

upcoming FIFA Football Human BRANCHES/INDUSTRIES Policy, development CONSEQUENCES Qatar 2022, The Legacy Framework governance (skills, knowledge & networks) QUALITY LIFE OF MEGA EVENTSMEGA IS STAGED

have not demonstrated Organising a mega event can have HOST CITY ELECTION as much interest in such a lasting impact on cities and their VISION Games requirements STRUCTURAL residents. The structure of a city is CHANGES initiatives. Mega events CITY/NATIONAL Urban LEFT AFTER EVENTS Intellectual subject to change before, during and VISION FITTING Value added for legacy delivery development property mobilise considerable CITIES PEOPLE resources in the short after the event. We can distinguish six TO MEGA EVENT ‘structural changes’ that contribute Political choices term, but often leave long- to the overall legacy of such an event term consequences. Event (blue circles in Fig. 1). Two of these Social Environment developement organisers, including rights apply to urban spaces, and four apply enhancement (beliefs & holders, need to address to their people. behaviour) their environmental Once a host starts planning to bid footprint in order to for a mega event, a legacy vision contribute to a green must be developed which considers Figure 1: Overall Legacy Framework (source: own elaboration) legacy. the population and environmental

28 Playing for 29 Playing for our planet our planet Re-Thinking Sports 01

Space 2) Environmental enhancement 1) Urban development This structural change leads to This includes any development in improvements in air and water quality, the infrastructure of the host city, due to low-carbon technologies or including construction and mobility a reduced carbon footprint. The city Mega events mobilise creates green space by planting trees, systems. Many developments in considerable systems, such as water, sanitation, producing oxygen and reducing fine People to live their lives in harmony with the 6) Social development dust. Cleaning former industrial land power supply and solid waste resources in the natural world. Thirdly, participants This structural change expands on the and creating living spaces for animals 3) Policies, Governance disposal, are directly linked to the short term, but and organisers can establish new importance of changing attendees’, increases biodiversity. Further, if a host This applies to regulatory changes environment. Advanced urban contacts and build networks. During organisers’ and stakeholders’ can introduce recycling and minimise often leave longterm through the introduction of binding services and infrastructure such as the bidding and preparation for the beliefs for the better. The change waste, less resources are used. guidelines and policies, which can smart city grids and smart buildings consequences. Event event, the organisers interact with of someone’s mind means that one lead to better governance and new environmental organisations such as can also improve the environmental There are many potential benefits of organisers, including thinks differently about a certain topic. organisational structures. It can also in Pyeongchang. Before a forest gets quality of a city. these environmental enhancements. rights holders, Conversely, a change in habits is be the establishment of quality and cut for a skiing slope, it is in the host’s Many cities have built energy efficient often based on a change of a belief. Cities often improve their transport need to address certification seals, quality control interest to meet the organisation’s and eco-friendly buildings and The Olympic Games can change a networks and set up light rail and processes, regulations in construction, expectations and to avoid overly venues for the Olympic Games (e.g. their environmental habit like using public transportation traffic control systems to reduce protection of human rights, laws critical media coverage. A working Lillehammer 1994, Beijing 2008, Youth footprint in order to when it’s readily available. This habit emissions. During the Beijing 2008 protecting the environment and relationship develops and often grows Olympic Games Innsbruck 2012), can be used as a catalyst to shape Olympics, the city changed to low contribute to a green species and more. Examples include during this time. some cities have also installed solar the quality charter for sport events broader beliefs about environmental emission heating and relocated legacy. protection. polluting industries to the city’s panels (Sydney 2000). Beijing reduced (Vancouver 2010) or sustainable its greenhouse gas emissions by 5) Intellectual Property outskirts. food policies from the London 2012 It’s clear now that structural changes introducing Bus Rapid Transit (BRT), This structural change represents Games. have consequences. In other words, with a fleet of 4,000 buses powered the room for much innovation and All these changes are usually a structural change has the ability to by natural gas. In London, the creation while hosting the Olympic observed closely by environmental 4) Human development stimulate new activities. This is the waterway network was regenerated, Games. Inventions can be related to watchdog organisations such as Mega events have the power to philosophy behind how mega events a wastewater treatment facility was environmental enhancements such Greenpeace, and by media outlets change individuals in three ways. can push the host destination towards reporting on environmental damage built and a large amount of water was as new cooling technologies for Individuals can learn new skills and stadiums (FIFA WC Qatar 2022) or a greener economy. caused by mega events. Last-minute conserved. Whether Rio de Janeiro they can attain new knowledge. time pressure and cost overruns are 2016 or Beijing 2008 achieved better lawn heating. For the London 2012 Best practices at highly recognised Games, the new ISO 20121 standard dangerous as they often mean that water quality at rowing sites and events can be educational tools, environmental obligations are relaxed harbours is open to debate, but at was developed to help organisations such as in Vancouver 2010 where improve the sustainability of an event. or even overlooked. least efforts were made to improve the Inuit illustrated how they used the situation. The standard has since been adopted widely across the world.

30 Playing for 31 Playing for our planet our planet PART 02

Environmental leadership Environmental leadership 02

WHERE ATHLETICS GETS ITS GREEN INSPIRATION European Athletics

Why we created Every stakeholder through efficiency savings. We have Green Inspiration made it a priority to communicate this in the sports world Phil Green Inspiration was created to to our member federations. MINSHULL has a responsibility help athletics federations and event At the European Athletics head office EUROPEAN ATHLETICS -STEP GUIDE towards environmental organisers implement environmental Editorial Consultant for in , we implemented our own FOR SUSTAINABLE EVENTS FOCUSES ON THREE AREAS: sustainability. European initiatives and engage the public in European Athletics internal sustainability charter entitled predominantly locally focused projects Athletics takes this ‘Our Green Lifestyle.’ This charter is (although some initiatives have a responsibility very seriously, aimed at improving resource conser- national or continental reach). instituting good practices vation, reducing environmental waste Phil Minshull works with European Athletics in sustainability through the Over the last four years, European and setting a good example for other and a number of other Green Inspiration brand. Athletics has worked closely with its 51 stakeholders. sports federations and member federations to develop best events, advising them Since its creation in 2013, Another way European Athletics re- practices for environmental issues. on editorial content Green Inspiration has inforces sustainability goals and best Although some of our members already particularly with regard practices is through the easy-to-follow to promoting their harmonised efforts across had sustainability programmes and eight-step guide for sustainable event environmental and social federations, institutions, initiatives in place, many more have PEOPLE Planet Profit responsibility policies planning. organisations and since embraced these concepts in their Provide a Practice waste Save money and practices. healthy and safe reduction, reuse through increased individuals to emphasise domestic and international functions The guide advises hosts at every step environment, and recycle, efficiency, use sustainability. and the competitions they stage. of the process, from assembling the respect human be water and responsible rights, respect energy efficient procurement, Sustainability goals sustainability team to methods of com- municating the results of the events. diversity, be use ecofriendly invest in the local in action across Europe culturally sensitive transportation. economy, and It also advises on specific practices like European Athletics believes com- and encourage boost innovation. how to increase use of public transport mitting to sustainability can boost community and selecting venues for the event involvement. public image, improve relations with while keeping the interests of the local image-conscious sponsors and oth- community in mind. er stakeholders, and reduce costs

34 Playing for 35 Playing for our planet our planet Environmental leadership 02

Future championships

The 2018 SPAR European Cross-Country Championships will be hosted by Tilburg and, in conjunction with European Athletics, the Dutch city has been very active setting its sustainability goals. The Bydgoszcz 2017 The 2017 SPAR European Volunteers recruited for championships The goals include both reducing waste European Athletics Cross-Country could take part in the ‘Jump 2 Score and improving waste management. U23 Championships Championships Green’ educational project organised Extensive recycling methods will The Bydgoszcz championships included in the competition venue for the The Slovak town of Samorin proposed be used before and during the several projects that cut unnecessary Looking ahead, championships, the Kombank Arena. the state-of-the-art x-bionic® sphere championships, and all event emissions and promoted sustainability. Green Inspiration The volunteers learned about the as a venue in their bid for the Euro- promotion will be digital. The Polish organisers encouraged aims to improve on values, actions and possibilities for pean Cross-Country Championships, people to take public transport or cycle environmental conservation related making the case that the champion- Another important target for the to the stadium, giving half-price tickets the practices, as to sport and how local sport clubs ships would be the greenest since Tilburg local organising committee is to those arriving on bicycles. Recycling there is still much themselves can promote sustainability the event began in 1994. This was a to reduce carbon emissions. The event was also important in the planning more work to be and good practices. determining factor in the choice of venue was deliberately chosen so that of these championships. EKOBUS, Samorin to host the 2017 event. As all the competitors and officials can The Belgrade championships also had a mobile laboratory equipped with done in many areas well as being a modern sporting facil- walk there from their hotels. Spectators a strong theme of social inclusion and state-of-the-art research facilities, ity frequented by athletes from across will be encouraged to use bikes. across Europe. responsibility. A group of ten Italian visited the event to encourage guests the globe, and one of Slovakia’s main Discounts will be available to further refugees took part in the “Refugee to develop good waste management Olympic training centres, the x-bion- ease guest access to public transport The Belgrade 2017 ScART” humanitarian aid project, practices such as waste segregation and ic® sphere prides itself on its sustain- and bike rentals. European Athletics creating art from recycled scrap metal conscious shopping and waste disposal, ability credentials. The sphere uses Indoor Championships for the media welcome bags. The Under its Green Inspiration brand, teaching spectators that waste can also green electric power from its on-site programme allowed these immigrants European Athletics can look back on be used as a source of energy. In line with the 17 global goals set out biogas power plant to power many of who had landed in to give back to four years of steady improvement in in the United Nations’ 2030 Agenda the venue’s facilities. A cogeneration the society that welcomed them, as well applying sustainability policies and Each host of a European Athletics major for Sustainable Development, the unit based on natural gas covers the as gain some income. implementing good practices. Looking competition in 2017 put sustainability local organising committee for the demand for heat within the venue. initiatives and practices at the core of ahead, Green Inspiration aims to Belgrade 2017 Indoor Championships Member federations and potential The venue also uses thermal water their initial bidding documents. Once improve on the practices, as there is joined the sustainable drive initiated bidders now understand that provisions pumped from a well 1,400 metres awarded the event, they fulfilled these still much more work to be done in by ENGSO Youth (European Non- for sustainability and good practice are below ground to provide heat. commitments during the staging. many areas across Europe. Governmental Sports Organisation). needed for a successful bid.

36 Playing for 37 Playing for our planet our planet Environmental leadership 02 SOCIALLY

RESPONSIBLE UEFA embraces the challenge to AND SUSTAINABLE continue making its flagship events even FOOTBALL AT EURO 2016 more sustainable. EIGHT SOCIAL, ECONOMIC AND ENVIRONMENTAL PRIORITIES UEFA transport, logistics, lighting, catering, TOTAL FOOTBALL, PUBLIC TRANSPORT UEFA recognises its It is a huge challenge to organise merchandising and broadcasting) TOTAL ACCESS! AND MOBILITY an event on the scale of UEFA have a wide range of direct and responsibility to make Patrick EURO 2016 in a sustainable way. indirect environmental impacts in 1,685 wheelchair user places and 517,000 tonnes of CO2 equivalent due to GASSER major football events It is also an excellent opportunity terms of air pollution, consumption of 1,111 easy-access seats close to amenities transport of teams and spectators socially, environmentally to show leadership in socially natural resources and contribution to 916 additional wheelchair spaces were 150,000 additional seats on public Head of Football and and economically responsible and sustainable sports climate change. constructed thanks to UEFA EURO 2016 transport for journeys to stadiums Social Responsibility (FSR) event management, and to raise and a further 32 were renovated (legacies at UEFA sustainable. Seven years of tournament) awareness of such issues amongst all These are challenges that UEFA WASTE after social responsibility stakeholders. takes seriously. UEFA has committed MANAGEMENT and sustainability were to reducing its environmental TOBACCO-FREE The EURO 2016 social responsibility impact by taking a realistic step-by- TOURNAMENT Patrick heads UEFA’s first included in the 38% of waste recycled in functional areas and sustainability policy, its step approach, with the objective Football and Social bidding procedure (1,542 tonnes) Responsibility (FSR) Unit, statement of purpose and values, of continuously improving its 13,964 yellow and red cards given to 10 tonnes of prepared food, including with the objective of for a UEFA flagship and the ambition for ISO 20121 environmental performance. fans and staff for failing to respect the 50,000 sandwiches, and raw products making UEFA’s activities tournament, these certification, were the foundations tobacco-free policy donated to NGOs more socially responsible From dialogue All 10 venues declared tobacco-free and sustainable. Before principles were fully for UEFA’s efforts in making its joining UEFA in 1999, integrated for the first flagship international event more to action ENERGY AND WATER he worked for thirteen sustainable than ever before. A After UEFA included a social ANTI-DISCRIMINATION OPTIMISATION years at the International time as France hosted credible approach would have been responsibility and sustainability MATCH MONITORING Committee of the Red impossible without full accountability Cross (ICRC). UEFA EURO 2016. chapter in its bidding criteria for the 30,000 litres of fuel saved in generators by improving the service level for The results exceeded regarding the impact of the event. EURO 2016 tournament, it defined 8 suspected incidents of racism/ discrimination or misconduct reported domestic power expectations thanks to The sector disclosures for event eight priorities to streamline the organisers in the G4 Sustainability 2 national associations sanctioned 3 stadiums purchased certified a rigorous approach and sustainability policy in accordance renewable electricity Reporting Guidelines provided with the principles of ISO 20121 for exhaustive efforts from all comparable indicators for the most Sustainable Events. Four of these FAN RESPONSIBLE SOURCING those involved, including significant externalities. priorities focused specifically on the EMBASSIES OF PRODUCTS AND UEFA’s internal teams, Reducing the event’s environmental environment. Strong collaboration SERVICES and commitment from UEFA’s 19 out of the 24 teams were host cities and tournament impact was just one aspect of UEFA’s represented by a fan embassy 100% of contracts and licensing spectators. approach to social responsibility internal teams, partner organisations, agreements include mandatory compliance and sustainability. Each of the stakeholders, cities and volunteers with ten UN Global Compact principles and organisational domains involved helped ensure success. ILO declaration in the tournament (including 71% of items produced in Europe; 51% of sourcing budget spent on items 38 Playing for 39 Playing for produced in Europe our planet our planet Environmental leadership 02

Reducing carbon emissions Waste management UEFA worked with Climate Friendly A circular economy approach during the 2015/16 season to helped reduce the amount of waste measure and offset its carbon generated, reuse materials where emissions. UEFA’s investment in possible, and eventually recycle. One gold standard carbon credits for the highlight was the “Foot for Food’’ Prony and Kafeate wind farm project initiative where food surpluses were brought renewable electricity to redistributed through the Banque remote villages in New Caledonia. Alimentaire network at all ten venues This sustainability programme was in France, as well as at the International expanded to tell UEFA EURO 2016 Broadcast Centre (IBC) in Paris – while spectators and teams how they could fully respecting health rules. More than offset their carbon travel emissions. 37,000 sandwiches were redistributed to various NGOs. Fans travelling to France for the tournament were encouraged to use EURO 2016: the award-winning eco-calculator, The outcome which was made easily available as an app. This helped them measure, It will take time to really see the social EURO 2016 was not only a celebration compare and offset the environmental responsibility and sustainability impact of sporting excellence, but also a impact of the different types of of EURO 2016 in France, but it may benchmark for social responsibility and transportation to the tournament. be visible at future major international sustainability initiatives for the football Unfortunately, the eco-calculator did sports events, such as the 2019 FIFA world. However, despite achieving not achieve the desired impact: there Women’s World Cup, the 2023 Rugby many of the measurable objectives set was a lack of engagement from fans World Cup or the 2024 Paris Olympic by project leaders, there is room for Strong and spectators, with only a few taking Games. further improvement. UEFA embraces collaboration the carbon compensation option. The lessons learned will be valuable as the chance to make its flagship events and commitment we look ahead to UEFA EURO 2020, even more sustainable. All 24 teams competing in UEFA allowing us to repeat what worked from UEFA’s internal EURO 2016 got on board the well and improve on things where teams, partner environmental programme. UEFA necessary. New initiatives in UEFA also offset its own emissions. The FOR MORE DETAILS, SEE: organisations, EURO 2020 such as smart mobility combined efforts of the teams, the social responsibility and and free public transport for match UEFA EURO 2016 stakeholders, cities spectators and UEFA made EURO sustainability post-event report ticket holders will lower greenhouse and volunteers 2016 one of the most sustainable UEFA EURO 2016 social responsibility and gas emissions and contribute to the sustainability one-year-to-go report 2015 large-scale sporting events yet, ensured success Sustainability Development Goal resulting in a total of 35,000 tonnes of (SDG) 13. in all areas. offset CO2.

40 Playing for 41 Playing for our planet our planet Environmental leadership 02

KEEPING GOLF Standards, GREEN ON AND technology and certification are OFF THE COURSE helping drive R&A/GOLF ENVIRONMENT ORGANISATION performance and shape a more ABOUT GEO ACTION FOR SUSTAINABILITY positive world view Golf is enjoyed around Golf embraces the three economic, of sustainable golf, The key components of golf’s Steve ISAAC the world, with 60 million social and environmental pillars sustainability system are: Director of Sustainability golfers playing on more which is vital to the The Golf Environment Organisation at The R&A of sustainability. It contributes than 33,000 golf courses, to economies directly through continued growth Voluntary Sustainability (GEO) Foundation is an international Jonathan SMITH not-for-profit dedicated to Director of the GEO and media coverage of taxes and employment, securing and prosperity of Standards (Vss) Foundation major championships jobs for thousands of people in advancing sustainability in and the sport. Golf’s voluntary sustainability standards reaching hundreds of manufacturing, facility development through golf. Building on extensive and management, tourism, and the are collaboratively developed collaborative research and millions of homes. As a and practical sustainability system for supply chains associated with these according to ISEAL Codes of Practice, development, GEO has produced The R&A organises golf course and facility operations, and are reviewed at regular intervals. the Open and jointly relatively large land-user, activities. the only golf-specific standards, governs the sport golf has a responsibility new developments and tournament The standards apply to new golf assurance and certification scheme. of golf worldwide, to play its part in a more In 2016, the World Golf Foundation staging. developments, facility operations Accredited by the International except for the USA (WGF) launched the Golf & Health and tournament staging, and span all Social and Environmental and Mexico. The sustainable, resource- Support for this work has come from Project, an initiative promoting key elements of golf’s Sustainability Accreditation and Labelling (ISEAL) GEO Foundation is an a wide range of industry and external efficient future. Golf academic research on how the Agenda (Nature, Resources and Alliance, the system meets the international non-profit stakeholders, and most significantly association dedicated courses worldwide must game can positively impact people’s Community). very highest standards of rigour, from The R&A (golf’s governing body to sustainability in and see what they can do to lives. Key benefits include raising credibility and transparency; one of through golf. outside the US and Mexico); the life expectancy and quality of life, So far, golf is the only sport only 26 global systems to be part become environmentally European Tour (the organisation which as well as improving physical and represented in the ISEAL community of ISEAL and the only sports-based sustainable. As operates the three leading men’s mental well-being. Golf can lower the of leading sustainability systems. system. Building on programme sustainability concerns professional golf tours in Europe) and risk of more than 40 major chronic “By following our standard-setting uptake in over 100 countries, the a European Golf Association. and expectations rise diseases and has a positive impact code, we are showing a commitment scheme is now being adopted and across the world, the on cholesterol, body composition, to transparency and ensuring that promoted by an increasing number golf community is well metabolism and longevity. the standard has positive social and of national golf association partners. positioned to contribute environmental impacts.” Martyn Cole, Golf also continues to safeguard the ISEAL Alliance Credibility Manager. to the welfare of nature environment by conserving green and communities. spaces and managing ecosystems. For example, the Golf Environment Organisation (GEO) Foundation has helped the sport develop a credible

42 Playing for 43 Playing for our planet our planet by fostering nature, conserving resources and Environmental supporting leadership

02 communities, golf can strengthen its future and make a positive impact.

OnCourse® Technology Platform OnCourse® is a modern, multi- Minthis Hills Golf Club, Cyprus functional online platform that lets grassroots facilities: This Minthis Hills course in Cyprus has been a pioneer in water conservation. access the latest best practices, The irrigation system was completely guidance and resources revamped in 2007 to include a reservoir with high density linings to record, analyse and track their collect rainwater and pump it into performance the new irrigation lake. Concrete storm drains were added to various share and promote their activities and highlights structures to harvest rainfall. Sprinklers were re-calibrated to avoid wasting GEO Certified® EARLY RESULTS gain credible recognition through water on native areas. In addition to GEO certification is a third party OnCourse® programmes now active involvement in the Olympics, as accredited third-party certification. the improvements to the irrigation verified certification scheme for golf in over 100 countries. part of contribution to International system, the fairways and roughs were By following our facilities, new developments and Olympic Committee Sustainability OnCourse® also tracks and stores all completely re-seeded in 2009 with tournaments. It’s based on detailed Over 1,500 grassroots facilities Strategy. facility and industry KPIs to create a drought-tolerant Bermuda grass. standard-setting policies and procedures and in line already engaged. database of reportable sustainability Minthis Hills also uses greywater from with ISEAL Codes for Assurance and A European Golf Association (EGA) code, we are showing Twelve leading golfing nations metrics for golf – locally, nationally sinks, showers and washing machines Monitoring and Evaluation of Impacts. project bringing national golf partnering to regionalise and and internationally. OnCourse® in the nearby town of Paphos. By the a commitment The system draws upon knowledge federations in Europe together promote the platform. also produces sustainability end of 2017, a €1.2 million investment to transparency provided by a range of research on sustainability has resulted in a growing number of mature and highlights, which showcase ambitious provided greywater for the entire bodies and sources. and ensuring that 25 leading golf developments emerging golfing federations coming sustainability projects and initiatives course. Minthis Hills aims to treat its engaged, with The R&A’s together around common strategy coming out of grass roots facilities: sewage on-site in 2018 and use its the standard has Equipment Test Centre, the Allan and solutions, including own greywater. positive social Robertson House, being the first Bogogno Golf Resort, Italy England, Finland, Iceland, Italy, Malta, in the UK to successfully complete Centro Nacional De Golf, Spain and environmental the , Portugal, Scotland, Many courses have committed to the OnCourse® Developments Serbia, Sweden and . impacts.” Martyn programme and achieve GEO sustainable and renewable energy, The Centro Nacional De Golf resort Certified® Development status. but none more so than the Bogogno in Spain is a brilliant example of Cole, ISEAL Alliance Golf’s ambition is to be a credible Golf Resort in Italy. The course, how to repurpose land. The current Credibility Manager. leader in sustainable sport and Major professional tours and business, universally valued for its which is a European Tour Qualifying course sits on what used to be a tournaments engaged, led by The School venue, installed an 8.14 kW landfill on the outskirts of Madrid. ‘net positive’ impact on nature and R&A’s GreenLinks programme for communities. Standards, technology photovoltaic solar system on its roof The ecologically rich space provides The Open, the European Tour and and certification are helping drive in 2014. Staff also added charging healthy recreation and employment to Ryder Cup GreenDrive, and the 2019 performance and form a more positive points for customer’s electric cars and hundreds of local people. The course Solheim Cup. world view of sustainable golf, which added three hybrid mowers to their prides itself on preserving a natural space under the constant pressure of International Golf Federation is vital to the continued growth and team, which have reduced diesel prosperity of the sport. consumption by 6,000 litres per year development. utilizing programmes around golf’s since 2014. 44 Playing for 45 Playing for our planet our planet Environmental leadership 02

CHAMPIONING SUSTAINABLE INNOVATION AT ROLAND GARROS The French Tennis Federation ENGIE PROVIDES 100% ECO-MOBILITY RENEWABLE ENERGY FOR Roland-Garros runs a promotional (fédération française de tennis – fft) ROLAND-GARROS campaign to educate spectators Since 2015, ENGIE is Roland Garros’s on environmentally friendly partner in Energy and Sustainable transport options. Between 2010 For a decade, the French In 2014, the French Open became the first French sport tournament to Development. ENGIE supports the and 2016, these initiatives had a Viviane Tennis Federation (FFT) receive the ISO 20121 certification for tournament’s sustainable development direct and measurable impact: FRAISSE has implemented a robust sustainable events, and the first event initiatives and works to make the French Open a model event in terms 11.1% increase in spectators Head of Sustainable sustainable development to ever receive the certification after of eco-responsibility. using public transport Development at policy that is integral to its the London 2012 Olympic Games. This Roland Garros certification was renewed in 2017. day-to-day operations. The ENGIE’s AlpEnergie1 offer provides 21% decrease in spectators using a personal car policy has widened in scope On 12 January 2017, France’s Grand the FFT with 100% renewable green energy for all of its stadiums, including over the years to embrace Slam event reaffirmed its commitment 2.7% increase in spectators the CNE, Jean-Bouin and Roland- Viviane has been the three economic, social to sustainability by joining more than walking or cycling Head of Sustainable and environmental pillars 20 of the largest sporting events in Garros stadium. This collaboration Development at Roland France in a shared commitment to guarantees a three-year supply of Roland-Garros has developed Garros since 2012. She of sustainability. Today, electricity from 100% renewable works on the FFT’s deliver environmentally responsible innovative tools to make it even social responsibility the Federation has many and sustainable sporting events with sources, mainly hydro and solar power. easier for fans and spectators to strategy and actions, and initiatives in place to the signing of a national Charter minimise their carbon footprint. manages the ISO 20121 promote social cohesion, developed by the French Ministry BEE-KEEPING TO PROMOTE The Roland-Garros car-pooling certification process for BIODIVERSITY Roland Garros. health and wellbeing, of Sport in partnership with with website reduces the number of and environmental WWF France. The FFT, in collaboration with the cars traveling to the event. The responsibility. It has also ENGIE Foundation, has introduced tournament has also developed a permanent bee hives to the roof of the transportation ‘eco-calculator’ that made its flagship event, the Club des Loges building at Roland- helps spectators choose the most French Open — otherwise Garros. More than 360,000 bees are environmentally-friendly way of known as the Roland-Garros foraging on the roof of the club, and getting to the event. tournament — a true Roland Garros supplies its own honey. champion of sustainability. 46 Playing for 47 Playing for our planet our planet Environmental leadership 02

TACKLING WASTE SUSTAINABLE FOOD Roland-Garros recognises major In partnership with Yann Arthus- events’ duty to tackle the waste Bertrand’s Goodplanet Foundation, problem. Thanks to an effective the FFT works with all of the waste sorting system, 142 tons of tournament’s food suppliers and waste was recycled in the 2016 event. caterers on a three-year sustainable For six years, the tournament has food plan. The aim is to provide the targeted the wider public through tournament’s audiences with more ‘Green Teams’ that wander the sustainable produce that is organic, stadiums to teach spectators about seasonal, and from short distribution recycling, low-impact transportation, channels. and sustainability. Spectators are also given Ecocup reusable cups ROLAND GARROS: A FOCUS ON to cut out single-use cups, a simple PRESTIGE, INNOVATION AND strategy that has also led to economic SUSTAINABILITY savings. These may seem like simple Roland Garros believes its measures, but with almost 500,000 commitment to sustainability will spectators in attendance at the 2017 help build on the tournament’s tournament and millions tuning legendary history. During the 2018 in world-wide, the tournament is event, Roland-Garros will celebrate committed to providing a national its ‘Sustainable Development Day’ and worldwide platform for in partnership with ENGIE on 5 promoting sustainability in sports. June. With continuous support from stakeholders, partners, athletes Minimising food waste is also a and spectators, Roland Garros priority. For the third year in a row, the will continue to be a champion of FFT, in collaboration with the Paris sustainable sports. City Hall, supports the fight against food waste organised by the anti- food waste association ‘Le Chaînon Manquant’ and sponsored by Gaël Monfils. In 2016, 15,000 meals were distributed to charities working with people living in conditions of poverty in Paris. This programme could not exist without the active participation of tournament caterers Potel et Chabot et Fauchon, and food service company Sodexo, who redistribute their food surplus where possible.

48 Playing for 49 Playing for our planet our planet Environmental leadership 02

launching sailing’s SUSTAINABILITY STRATEGY World Sailing’s result in higher equipment costs and World Sailing affect participation. These were taken new strategy is into account as one of the strategy’s designed to bring SETTING aims was to ensure participation World Sailing, SUSTAINABILITY GOALS together sport, costs stayed low. In total, over 70 the international countries responded as well as a mix Dan Our starting point for drawing up our technology of equipment manufacturers and READING governing body for strategy was to set up a sustainability and nature. officials in the sport. Sustainability Programme the sport, has created commission with key individuals Manager, World Sailing a sustainability strategy including professional sailors, CHOOSING A COMMON UNITING RECOGNITION industry experts and sustainability that sets clear targets FRAMEWORK THE SPORT Once the strategy was written, practitioners. Eight people were and objectives across World Sailing went about achieving selected from around the world, and Stakeholders were able to understand Throughout the consultation process, its first target: to become the first Dan Reading all three pillars of they convened for two days to agree the different areas of opportunity it was clear there was a lot of support manages World International sports federation to sustainability: economic, on where World Sailing would focus by cross-referencing World Sailing’s for the programme. While some Sailing’s sustainability become ISO 20121 certified. This environmental and its efforts. sustainability targets to the United targets were a little ambitious in programme. He has was an ambition which would also worked as Sustainability social. A comprehensive Nation’s Sustainable Development terms of implementation timeframes, Goals (SDGs). For many people, act as a starting framework for further Manager at the consultation process was The first issue was to identify World there were nonetheless many London 2012 Olympics Sailing’s sphere of influence. It sustainability just means the useful initiatives and tools that sustainability work specifically related and helped seven carried out to develop environment. However, many KPIs to events. Certification was achieved organisations become became apparent very quickly that World Sailing could pursue easily. certified to ISO 20121. a strategy that could the subject area was extremely broad which relate to the UN SDGs included World Sailing did not reinvent the in January 2018 and World Sailing is He is also a Chartered be implemented and there were huge opportunities important targets for gender equality, wheel: there were already many audited every six months to ensure Environmentalist and full worldwide by all of in many areas. Secondly, overall participation, community outreach established national initiatives. And continual improvement. member of the Institute and so on. In total, World Sailing’s of Environmental World Sailing’s members objectives were agreed on for the during the consultation, a number of targets contribute to 14 of the 17 Management and in 146 countries. strategy. The individual targets then sustainability professionals who also Assessment. followed. A total of 59 targets were SDGs. To complement the UN SDGs, happened to be sailors got in touch set and they were bunched into six the overall timeframe was matched to offer their services. operational areas of World Sailing at 2030; while some of the long-term such as events and training. targets were for 2030 there were There were some understandable plenty of earlier deadlines. concerns that some targets would

50 Playing for 51 Playing for our planet our planet Environmental leadership Stepping up efforts to 02 protect our planet This year, World Rowing became the first international sports federation to support WWF’s ‘Together, Saving Our Shared Heritage’ campaign to help protect natural World Heritage sites around the world – the ‘crown jewels’ of conservation. In January 2018, World Rowing made a formal pledge to the PROTECTING FRESHWATER UNESCO World Heritage Centre that Joining forces with WWF it would ensure that its rowing events World Rowing’s partnership with and operations would cause no harm to ECOSYSTEMS WWF started in 2011. We wanted to natural World Heritage sites draw on expert advice to support our commitment to clean water and help In another exciting development for the FISA World Rowing engage global audiences beyond sport. partnership, World Rowing committed With more than five million supporters to engage the rowing community and a network active in more than 100 to raise funds for a unique global Cleaning up our waters countries across all continents, WWF conservation project. WWF, World At World Rowing, Rowing and IHE Delft, the UNESCO For the 1.1 billion people who currently runs about 1,300 projects around the Sustainability Policy & Guidelines, we believe we have institute for water education, have come have no access to safe, drinking water, world in support of its mission to stop and improved the criteria used in the Jean-Christophe together to design and develop an a responsibility to and the 4 billion for whom WWF the degradation of the planet’s natural bidding and evaluation process at all ROLLAND education and conservation centre on respect the freshwater predicts it will be a scarcity by 2050, the environment and to build a future in World Rowing events. Good practice the Kafue River in Zambia, part of the FISA President effective management of freshwater which humans live in harmony with guidelines for the boathouse have resources that our sport Zambezi basin global priority freshwater resources is urgent. Most bodies of nature. Working to protect freshwater been developed to help local clubs depends on so heavily. area for WWF. This project aims to water are already under pressure from ecosystems and improve water access, minimise their impact on the bodies create a multi-purpose facility for water Applying environmentally many different uses: whether by flora, efficiency and allocation for people and of water they depend on. management research and education Jean-Christophe sustainable practice fauna, industry, agriculture, for drinking the environment is one of WWF’s main became President of to water use and water or by those who like to row. priorities; showing significant overlap Furthermore, WWF has used World on the river, while also developing rowing in southern Africa. Through this FISA in 2014. He is an management has become with our mission and the reason behind Rowing’s global communication Olympic Gold Medallist Rowing is a water sport, entirely our partnership. platforms to reinforce key WWF project, the global rowing community in rowing and a member a fundamental priority in dependent on an adequate supply of fresh water messages and raise are making a genuine difference to of the IOC Sustainability water management in the region. and Legacy Committee. our operations, and our safe water, and so rowers have good The partnership is based on a sharing of awareness. Both organisations have reason to be part of the “Clean Water skills and opportunities across the two enabled local activation initiatives at rowers have welcomed The World Rowing-WWF partnership movement”. On the one hand, our organisations. World Rowing gets help elite rowing events by collaborating the opportunity to actively is a powerful match, sending rowers sport depends on it; on the other, to ensure its policies, operations and with local WWF offices and Local and spectators a message about contribute to our Clean we cannot be selfish in its use. As a events minimise their impact on the Organising Committees. Water movement. sports federation, FISA believes that planet, and WWF gets to use rowing the need for sustainably-managed we have a responsibility to apply events and athletes to reach new A number of European WWF freshwater resources. The partnership environmentally sustainable practices audiences with freshwater conservation offices have taken advantage of has inspired rowers, national in the use and management of water messages and demonstrate how other this opportunity at recent events, federations, rowing clubs and the for our sport. Beyond this, we must also sports can become more sustainable. including events in public to work towards safeguarding reach out through our communities Poznan, Belgrade, Bled and . their local freshwater environments. to encourage others to do the same. Through the relationship, WWF experts Typically, the activation is based WWF’s support and expertise Sport can use its brand to influence and World Rowing’s Environmental around an information tent with helps to facilitate World Rowing’s people and FISA has decided not to Working Group revised and evaluated interactive displays, giveaways and sustainability activities and reinforces just take part in the debate, but to take World Rowing’s Environmental appearances by the WWF Panda. the federation’s positive image. a leadership position.

52 Playing for 53 Playing for our planet our planet Environmental leadership 02

THE COUNTRIES AND CITIES CHAMPIONING SUSTAINABILITY London & Partners

Hosting a major The first priority for any host city Green events also benefit local The next phase of the planning hoping to reduce the environmental communities: they will have new process is assessing the sporting event is not Iain impact of its event is to create an infrastructure and see boosts to environmental impact and EDMONDSON only a privilege but action plan that engages all the major local businesses from visitors. The determining the scope. It’s impossible a responsibility. A people and organisations concerned. key to this, and doing it sustainably, to address every environmental issue, Head of Major Events A commitment to greening the event is long term infrastructure. For so stakeholders need to focus on the at London & Partners. responsibility to entertain the spectators, support can have many positive effects for the example, instead of simply diverting ones they can control. the athletes and uphold city, notably by creating a sustainable waste, authorities could construct legacy, raising attendee awareness a composting or recycling centre. Finally, it’s time to plan. A good plan the integrity of the will include an overview of the event, London & Partners is a and inspiring change. Instead of building stadia for one-time member organisation sport. The International use only, they could consider local potential environmental impacts, of the International Association of Event Hosts Running a sustainable event also clubs and programmes that could use objectives and ways to measure Association of Event also recognises hosts’ helps save another type of green: the facility in the future. success. Plans should also promote Green choices Hosts (IAEH). IAEH exists money. Green choices translate a legacy - so thinking long term is for representatives of responsibility to manage translate into international destinations into lower water and energy bills, Planning essential. to collaborate together the environmental impact and alleviate waste disposal costs. lower water and to generate the best of such events. If communicated effectively, visitors Identifying stakeholders is an integral possible value from energy bills, and will save money when applying these part of the planning process. The key hosting major sporting stakeholders are the venue owners, alleviate waste and cultural events. sustainability lessons to their own lives once they leave the event. It might the local government and regional disposal costs. include more carpooling, adjusting tourism operators. Other important thermostats or switching to energy groups, frequently overlooked, efficient lights. include the local community, media and broadcasters.

54 Playing for 55 Playing for our planet our planet Environmental leadership 02

Before, during and after the event Before the event, the main aim is Organisers should also collect key to implement the action plan. This data to measure their success. includes communicating successes and monitoring shortcomings. After the event, review the plan and receive feedback. Be sure to provide During the event, engage feedback to the stakeholders as well. visitors through signage and Finally, communicate the result while announcements. Draw as much assessing and promoting the legacy attention as possible to the of the event. hard work that has been done!

LONDON & PARTNERS’ IAIN EDMONDSON TALKS ABOUT ATTRACTING AND PLANNING SUSTAINABLE EVENTS IN LONDON

How long has London & Partners stadium owners and local authorities the 2017 championships, we had a had a Major Events team? responsible for maintaining public 63% recycling rate by weight and As hosts, we’re The team was set up just over a spaces are often more closely 100% diversion from landfill. Less always looking to decade ago, after London won the aligned with environmental issues. than 10% of the spectators used a build on previous bid for the 2012 Olympics. Sporting We feel that there is room for event car, motorcycle, taxi or plane, with events have always been at the organisers to engage more with an estimated one million visitors successes, and heart of the team’s operations, and greening initiatives and to further using public transport. The Co-op environmental we’re proud of our achievements in integrate sustainability into their partnership also ensured 100% success is no attracting some of the world’s biggest agenda. sustainable British catering, while sporting events. Stadium Island kiosks promoted their exception. Are you seeing an increased focus eco-label accreditation. What are the potentially adverse on the environmental impact for Can greening efforts be an was essentially born out of the 2012 effects of major events on the event hosts? Can sporting events help raise added value to market a city as a games. Since the 2012 Games the environment? As hosts, we’re always looking public awareness of sustainability potential destination? city government has made further We’re always conscious of the to build on previous successes, issues? improvements to how it manages In the bid and preparation for the potentially negative impact of major and environmental success is no Yes. Events increasingly encourage sustainability, embedding good London 2012 Olympics, we saw events on the environment. But exception. We recently released a spectators to make sustainable practice at a more local level. Hosts sustainability as an area of opportunity there’s a big difference between report on the impact of the London choices, whether that be through have a responsibility to ensure cities and strength. The event left a lasting being conscious of these effects and 2017 IAAF World Championships, waste management, sustainably- are better off after the event, and social, economic and environmental proactively addressing the issues. which includes an environmental sourced food or transport. During the a wider responsibility to reduce legacy and set a benchmark for assessment highlighting 2017 IAAF World Championships, the event’s environmental impact. other major events. The International As an economic development achievements and improvement 59% of fans used reusable water Regardless of the type of event Standard ISO 20121, which specifies organisation, we try to capitalise areas. Waste management, bottles at the venue’s refill stations. in the future, that should be the the requirements for an Event on the positive impacts that major sustainable transport and food supply Simple strategies can often have a big precedent. events can have on the city. Venues, are always high on the agenda. In impact on awareness. Sustainability Management System,

56 Playing for 57 Playing for our planet our planet Environmental leadership 02

PUTTING SUSTAINABILITY AT THE Technology plays a crucial HEART OF THE SPORTING GOODS role in our industry, allowing INDUSTRY us to serve athletes while to identify and quantify sources of (FLA), The Fair Wear Foundation, the FESI responding to microplastic pollution. Better Cotton Initiative (BCI) and Zero consumer trends Discharge of Hazardous Chemicals The Federation of the enterprises. Over 650,000 people Industry’s priorities for a (ZDHC), just to name a few. work in the European sporting goods and expectations. sustainable future European Sporting Goods industry, which has an annual turnover In addition, most sporting goods Jérôme The sporting goods industry has a long companies have private compliance PERO Industry (FESI) and its of some €66 billion. the release of microplastics into the sea members have made when synthetic textiles are washed. history of resource efficient solutions. initiatives to audit the social FESI is actively engaged in supporting a It continues to invest in innovative FESI Secretary General sustainability one of the performance of their suppliers and sustainable sporting goods industry. We If microplastics enter the ecosystem, solutions to sustainability. Indeed, foresee and mitigate labour rights core values of their work. encourage exchanges of environmental they pose a serious risk to human technology plays a crucial role in our violations in their supply chains. The Sporting goods today best practices and knowledge between and animal health. The Cross Industry industry, allowing us to serve athletes industry works hard to address these Jérôme Pero joined are designed, produced different stakeholders including brands, Agreement commits the signatories while responding to consumer trends challenges and identify adverse human FESI in 2007, becoming retailers, national associations and to identify and quantify the types of and expectations. Innovation and rights impacts in their supply chains. Public Policy Director and distributed with a special groupings. Most of these are microplastic present in water and in the performance are at the core of product in 2015. He is also sustainable economy in launched through FESI’s corporate environment. It has three goals: design: we prioritise environmental The industry has come a long way, a member of the issues, with new, sustainable design European Commission’s mind. FESI is committed to social responsibility committee. We to share knowledge and define but there is still room for countless Advisory Board to promoting sustainability are serious about sustainability, not just common research priorities; processes. Resource efficiency is now more sustainability initiatives. We improve economic and through our own initiatives but also an intrinsic component of innovative at FESI are actively pushing these through a number of to fillknowledge gaps and advise on policy knowledge in the through the work of our members, who product design, notably with production new initiatives. One example is the field of sport-related initiatives aimed at fair and understand the growing relevance of mid and long-term measures; methods that reduce waste. collaboration between the German industries. As FESI responsible supply chain promoting a sustainable economy and and, to support and participate in Federal Association of Sport Article Secretary General, Mr The sporting goods industry also Pero oversees advocacy and design processes. world. industrial research activities aimed at Industry (BSI) and Kuratorium Sport & planning and strategy, addressing this global problem that has a solid record of involvement Natur, an organisation that promotes and coordinates the FESI was founded in 1960 and Cross Industry Agreement can potentially affect billions of people with stakeholder platforms like the sports while protecting natural habitats. activities of working worldwide. International Labour Organisation (ILO) The European Outdoor Group, another committees, including represents the interests of about to stop microplastics 1,800 sporting goods manufacturers and the Organisation for Economic Co- FESI member, founded the European the Committee for FESI works with other organisations In the first half of 2018, FESI and the operation and Development (OECD). Sustainability. through its 11 national sporting goods Outdoor Conservation Association to build coordinated approaches industry federations and its directly other associations will map ongoing The industry is actively engaged in (EOCA), which funds grassroots projects to various fragmented sustainability affiliated member companies. About research and discuss potential cross- many public, private and national aimed at making a tangible difference initiatives. One of these initiatives is the three-quarters of FESI’s membership is industry collaborations. By the end of initiatives such as the Sustainable to threatened species and habitats. Cross Industry Agreement to prevent made up of small and medium-sized 2018, we aim to present the European Apparel Coalition (SAC), Ethical Trading Commission with a proposal on how Initiative, the Fair Labour Association

58 Playing for 59 Playing for our planet our planet PART 03

A Space for Innovation EnvironmentalA Space leadershipfor Innovation 03 02

SPORT ENTERTAINMENT’S POWER TO SAVE OUR OCEANS

Sky CAPITALISING ON sport’s universal reach: THE KIA OVAL TEST Every minute, the equivalent of a ACTIVATING OUR SPORTS AND SKY: OFFICIAL RACE TEAM AND Sky has partnered with many high- At Sky, we believe that rubbish truck load of plastic goes in ENTERTAINMENT PLATFORMS MEDIA PARTNER OF ‘TURN THE profile sporting events to raise Fiona what we do goes beyond to our oceans. It never decomposes TO ACHIEVE LASTING CHANGE TIDE ON PLASTIC’ awareness of ocean health in audiences BALL worldwide. In July 2017, Sky teamed the confines of our and will remain there forever. If nothing At Sky we deeply believe in our As part of our commitment to up with the KIA Oval to help the world- Head of Responsible business operations. We changes, by 2050 the plastic in the actions and the shared responsibility use our experience in innovation, famous cricket ground reduce the Business, Sky ocean could weigh more than all the of businesses to lead by example. By entrepreneurship and harnessing capital strive to be a responsible amount of single-use plastic consumed fish. removing throwaway plastic water to help reduce the amount of plastic business and produce during the 100th historic Test. bottles and providing every employee waste in the ocean, Sky has partnered Launched on January 24, 2017, Sky lasting and purposeful with a refillable bottle, we have saved with Turn the Tide on Plastic, a team Ocean Rescue is shining a light on 20,000 reusable branded water Fiona Ball is Head of change. Ten years ago, approximately 450,000 plastic bottles in competing in the round-the-world Volvo Responsible Business ocean health. At the 2017 Our Oceans bottles were distributed to fans, a year. Ocean Race. The team is also a partner at Sky, Europe’s Sky became the world’s Conference in Malta, we committed hospitality, VIP and media for the UN Environment’s ‘Clean Seas’ leading media and first carbon neutral media to three initiatives for the good of our communications However, our ability to engage directly campaign. This collaboration took the company. Sky Rainforest oceans: 20 SOR branded free water company. She leads with our audiences provides us with a campaign and its message to over 3 points were set up throughout the the Group’s work Rescue, launched in 2009, unique opportunity to leverage their Transform business operations to million race visitors in 12 countries, and venue on the environment passion for sport and entertainment to (from reducing the raised more than £9 million become single-use plastic free by millions more around the world. help protect and safeguard the things were sold company’s impact on to help keep the Amazon 2020; 60% less plastic bottles the environment to rainforest standing. With we care about. Thanks to our extensive Led by the race’s only female skipper, compared to the same event last year ensuring its product and Launch a £25 million 5-year innovation coverage across all digital outputs, veteran British sailor Dee Caffari MBE, services are sustainable), Sky Ocean Rescue (SOR), On air, the Sky Sports Cricket channel fund to invest in innovation, including social media, we are engaging Turn the Tide on Plastic uses on-board child safety, access we are tackling one of with millions of sports fans worldwide to data gathering equipment to measure dedicated parts of its test coverage services and responsible technology and new ideas; raise awareness of the dire health of our water quality and composition, as well to highlighting the impact plastic is sourcing. our planet’s greatest having on our oceans by showing Sky environmental challenges Partner with WWF to safeguard over oceans, inspiring people to make small as micro-plastics in some of the world’s 400,000km2 of Marine Protected everyday changes that collectively make most remote oceans. News reports on the issue. Sky Ocean today: ocean plastics. Areas across Europe’s oceans. a huge difference. Rescue became an editorial focus and backdrop to the coverage, with 8.2 million viewers reached across all of Sky’s news and sport channels.

62 Playing for 63 Playing for our planet our planet EnvironmentalA Space leadershipfor Innovation 03 02

THE POWER OF SPORT Sky recognises the tough decisions ENTERTAINMENT TO INSPIRE and complex challenges ahead in CHANGE the fight to rescue our ocean. We will As one of the biggest entertainment continue to engage our broadcast and media companies operating in the partners, CTV, Hawkeye, Telegenic and sport world, Sky knows it has the power Broadcast RF, who have already bought to inspire real change. Our strong social all their staff reusable water bottles and media presence has been a true driving insulated mugs. We want to continue force in the Ocean Rescue campaign. our strong history of taking the lead on We have made nine million people environmental issues, inspiring viewers aware of the issues of ocean health and and sports fans worldwide to take small engaged over six million social media steps that can make a real difference. users. TAKING OCEAN RESCUE TO Twitter content posted by TRACKS, FIELDS AND ARENAS @SkySportCricket during the KIA Oval Our latest Ocean Rescue initiatives campaign gained an impressive 2.5 include partnerships with the Aprilia million impressions and 250K video Racing Team at the MotoGP weekend views. Dedicated journalists provided in Misano, and activation at the Leipzig daily SOR branded Facebook lives from handball arena in Germany. From the event, averaging 50K views each. cricket to motorsport to handball, Sky The hero video illustrating the amount recognises how sport’s unprecedented of rubbish dumped in the ocean in the universal reach provides a valuable time it takes for England to bowl one platform for mobilising fans, spectators, over reached 120k social media users. As one of athletes and stakeholders to take action Sky celebrated one year of Ocean on ocean health. We are now looking the biggest Rescue with the #PassOnPlastic social to extend our initiatives in 2018 to other entertainment and media campaign, encouraging people major sporting events to inspire even media companies worldwide to let us know how they’re more impactful change among sport passing on single-use plastic and audiences worldwide. operating in the educating audiences on how small sport world, Sky changes can make a big difference to our planet. The campaign reached knows it has the over 148 million people worldwide with power to inspire many high-profile faces from the world real change. of sport and entertainment supporting the campaign

64 Playing for 65 Playing for our planet our planet A Space for Innovation 03

PIONEERING SOLUTIONS FOR MODERN STADIUMS Fenwick Iribarren

Major sport venues are the At Fenwick Iribarren Architects, we want every stadium we build to modern era’s cathedrals. Mark be a catalyst for the local community. FENWICK They are focal points for If stadiums are modern cathedrals, the hopes and dreams places of passion and devotion in the people around the stadium, the underused once the event has left the Senior Partner at Fenwick Iribarren Architects of multitudes, and iconic sport, then they need to service and landscape provides public realm host city. These white elephants leave landmarks for their further the community. space for the people of Cornella, a negative legacy, especially in and the stadium offers space for poorer communities where the money communities and cities. But Our design for the RCD Espanyol local clubs, families and businesses. is severely needed elsewhere. they can also be expensive, stadium in Barcelona’s Cornella Mark Fenwick and The stadium was named Best Sports district embraced sustainability. Javier Iribarren lead resource-intensive Venue of the Year at the 2010 Fenwick Iribarren Architects, one of the world’s most It is an economically sustainable constructions that blight Stadium Business Awards. assisted by Schlaich Bergermann active boutique sports stadium built for just over 1,500€ per design architect firms. the neighbourhood. It and Partners as structural engineers, It has been awarded is particularly the case seat in an era where some stadium The big idea and Hilson Moran as mechanical, three of of the eight constructions are sending clubs electrical, and plumbing (MEP) stadiums to be built for the Olympics, where into bankruptcy. Major events are an amazing engineers, have developed a unique for the Qatar 2022 stadiums can fall into opportunity for hosts to showcase scheme to resolve the legacy of the World Cup. We planned the stadium with disuse after the event. This why they were chosen. With millions event. It is a truly ecological and sustainability in mind. We built a cycle leaves an ugly legacy of eyes on their city for just a short economically sustainable solution. system to massively reduce water time, they often feel the need to in local communities and consumption, the largest solar panel make massive expenditures. If this is We only used host cities. But there are Creating an eco-friendly farm on the roof of a building in done without proper planning, it can stadium locally produced alternatives. At Fenwick Europe, and tinted glass facades have hugely adverse effects on a local Iribarren Architects, we are allowing daylight to enter and reduce economy. This was evident for the It is not enough to simply consider materials, with energy consumption within. We only Olympic Games in Athens and Rio what goes on inside a venue. a low carbon pioneering a new way, that Reducing dependence on non- is both sustainable and used locally produced materials, with as well as for the FIFA World Cup in footprint. a low carbon footprint. South Africa and Brazil. renewable energy, striving for zero environmentally conscious waste and conserving water at a for hosts and rights However, one of its best features is Even if hosts can fund the owners. that it has become a true community construction, they more often than catalyst. The building interacts with not erect structures that are severely

66 Playing for 67 Playing for our planet our planet A Space for Innovation 03

venue are all noble causes, but we opportunity is and thus where the expended. The use of water is also can think bigger. money is. They can also leave the drastically reduced as no portion of land untouched, allowing it to be the construction requires water. While We also think about the location repurposed for the local community. reducing the unnecessary frills in the where the stadium is built. façade of the stadium, the cost is Transportable Sometimes, we even question Transportable stadiums reduce the approximated at about half that whether a stadium should stay where environmental impact and employ of a permanent stadium that size. stadiums reduce it is built. We design stadiums that sustainable practices as well. the environmental are not only easier to maintain, more Legacy sustainable and cheaper, but can also These temporary venues conserve impact and employ be transported wherever they are resources while avoiding unnecessary The ultimate legacy is that the land sustainable practices needed most. foundation and façade construction. is available again once the stadium The assembly of the stadium has served its purpose. The stadium as well. There is clearly room for huge produces far less carbon emissions is packed up and either moved to ecological and economical savings in than a normal build. its next home or sold off piece by the local community as well as soften ensuring regular future use are the temporary structures. Whether it cuts piece to be incorporated into smaller the ecological and economic impacts keys to making a sustainable new the environmental burden of transport This was our starting point when we constructions. While property values mentioned above. stadium. by moving the stadium to the fans, looked for a strategy to develop ideas continue to rise, the land is free for for a stadium that could be relocated, reduces the financial and ecological something else - or even left as open The plans for the Ras Abu Aboud Dismantling the stadium will make moved or even restructured in much costs of construction or limits urban space. Stadium are the most ambitious. space for a waterfront development smaller building types. We started sprawl, transportable stadiums have It will be completely dismantled for the local community. It can be an with the invention that has made a lot of potential. From idea to reality and repurposed after the tournament. example for the next generation of shipping costs almost obsolete in All three of the stadiums that The shipping container-based design stadium developers and tournament modern society: shipping containers. Our design Fenwick Iribarren Architects will allow for the parts to be used planners. Transportable stadiums are not a Everything from shops to skyboxes have been awarded for the 2022 in other sporting and non-sporting new idea. Travelling circuses follow and toilets are carried in shipping FIFA World Cup Qatar will be projects across the world, creating the same principles. The beauty of containers. This minimises surface deconstructed after the event in a new standard in sustainability. it is the ability to move to where the area, and directly reduces energy some way. The purpose is to serve Minimising construction costs and

68 Playing for 69 Playing for our planet our planet A Space for Innovation 03

Mercedes-Benz Arena and Mercedes Platz are a part of parent company AEG’s global network of sports and entertainment venues which includes the O2 Arena in London and Stockholm Live. In 2016, AEG updated its 2020 Environmental Goals sustainability initiatives in recent years. to include a science-based target for CUTTING COSTS AND Working with GASAG, As part of its Earth Month activities GHG emissions reduction and a 70% the Arena found a in 2016, it partnered with a local non- waste diversion minimum across its way to be supplied profit organisation, City Bees e.V., to global operations. CARBON FOOTPRINTS install two bee colonies on its roof. The Michael Hapka, the General Manager with climate neutral colonies are cared for regularly by an of the Mercedes-Benz Arena, says the expert beekeeper and any harvested energy without team is always seeking to improve. AT THE MERCEDES-BENZ ARENA honey produced by the bees is raising energy “We will continue to explore ways packaged and given to staff members to further reduce our environmental AEG costs. and partners. footprint,” he says. OPERATIONAL EFFICIENCY: Director of Human Resources Astrid AEG’s Mercedes-Benz that provide cooling for the ice surface Grimlitza says the Arena recognises A LONG-TERM PRIORITY in the arena, the venue reduced its Arena in Berlin is home the impact pollution can have on Sunny In 2013, the Mercedes-Benz Arena energy load by 40%. SOHRABIAN to the seven-time DEL the environment, including the bee in Berlin worked with its sponsor, population. “We are worried about DRIVING BUSINESS VALUE Manager of Environmental Champions, Eisbären founding partner and energy supplier, the worldwide decline of bee colonies. THROUGH SUSTAINABILITY Sustainability Programmes Berlin. It hosted 142 events GASAG, to install a natural gas- With the great variety of trees and The team is always and Initiatives and nearly 1.2 million powered cogeneration plant on As of January 2018, the Mercedes- plants around our venue and the looking for ways to its roof to reduce its greenhouse Benz Arena bought Renewable Energy guests in 2017, and made proximity of the river, our roof offers raise sustainability environmental sustainability gas emissions and boost its energy Credits (RECs) to zero out the carbon ideal conditions for bee cultivation,” efficiency. The plant produces 90% emissions associated with its purchases Sunny works with she says. awareness amongst a priority when it first of the facility’s energy and heat AEG’s worldwide of electric power. The arena’s energy is the millions of portfolio of venues, opened in 2008. needs, and has shaved the peak sourced through hydroelectric plants COMMUNITY ENGAGEMENT festivals, sports teams, energy load by about 400 kW. It is spectators who visit in northern Europe and is certified While the Mercedes-Benz Arena and other operations cutting Mercedes-Benz Arena’s GHG with the RenewablePlus label by TÜV to measure and focuses heavily on operational every year. emissions by an estimated 570 metric reduce the company’s Rheinland. Natural gas emissions efficiency, it also communicates tonnes annually, which is equivalent to environmental impact will be offset with ÖkoPlus credits to these projects to the public and to and to implement new taking about 120 vehicles off the road. support a hydroelectricity project in engage its guests. The team is always environmental initiatives. The plant has also strengthened the Sunny oversees AEG’s Malana, India. looking for ways to raise sustainability Arena’s relationship with GASAG, and corporate sustainability awareness amongst the millions of communications, opened the door to more potential Both measures will further reduce the spectators who visit every year, from including the production GHG-reducing projects. Arena’s carbon footprint. Working with of AEG’s annual GASAG, the arena found a way to be features like GASAG Energy World, sustainability report. One of these projects was the supplied with climate neutral energy to showing visitors their own body installation of new absorption chillers without raising energy costs. heat with a thermal camera, or even between 2015 and 2017. By replacing celebrating annual environmental the three existing compression chillers In addition to going carbon-free in campaigns like Earth Hour. 2018, the arena has pushed other

70 Playing for 71 Playing for our planet our planet A Space for Innovation 03

ON TRACK FOR SUSTAINABILITY Engaging teams, inspiring promoted the sustainable mobility speedway with KiSS , trial KiSS Mugello spectators plan and encouraged spectators to with KiSS , and enduro with use public transport or carpooling to KiSS Navarra. The KiSS programmes In 2017 KISS Mugello implemented get to the circuit. are part of the FIM Ride Green a range of strategies to engage Environmental protection body, the Federation Internationale Programme. de l’Automobile (FIA), audited not only teams and riders, but also Getting the industry is a challenge for all fans and spectators, in sustainability Paolo procedures at the Mugello Circuit, on board Achievements major sporting event it became the first motor racing track initiatives: POLI KiSS Mugello has had a huge impact The KISS Mugello programme went organisers, but particularly to be awarded the highest level Information desks were placed in the motorcycling world and even further in 2017, recycling more Managing Director, in motorsport where of accreditation – Achievement of Mugello Circuit inside the paddock and audience beyond, inspiring other important waste and collecting more food Excellence – in the FIA’s Sustainability air pollution, waste areas to raise awareness of events such as the US Grand Prix with surplus than ever before. Programme. management and power sustainability. KiSS COTA (Circuit of the Americas), Its goal is to build on these management can The FIA Sustainability Programme A waste sorting guide printed with the Aragon Grand Prix with KiSS Since 2009, Paolo is achievements and leave a lasting be major concerns. helps motorsport stakeholders bio-based ink on 100% recycled MotorLand, the Catalunya Grand Prix Managing Director of the environmental and social legacy. Mugello Circuit (property worldwide calculate and improve their paper was given to spectators and with KiSS Barcelona, and finally the By safeguarding the outstanding of Ferrari S.p.A). Under The exceptional location of the environmental performance. operators. Grand Prix of and Riviera natural beauty of the Mugello circuit’s his leadership, the circuit Mugello circuit, nestled in the The programme’s clear environmental di Rimini with KiSS Misano. has achieved some of A total of 20,000 recycling kits environment, the programme is Tuscan hills, prompted organisers management guidelines give the best environmental containing biodegradable and Other motorsport disciplines inspiring key stakeholders from the and safety awards for the and stakeholders to engage in a stakeholders a framework to measure compostable bags were distributed. motorsport sector. sustainability programme to preserve have also got on board, including entire motorsport industry. their activities. Used motor oil, cooking oil and the beauty of the track’s surroundings, battery collection points were set up. safeguard its resources and manage KiSS Mugello began its journey at RECYCLING MORE WASTE & COLLECTING MORE FOOD the waste generated by events. the 2013 MotoGP Italian Grand Prix 120 drinking fountains were placed with the support of Yamaha Motor in the circuit to reduce plastic waste. Taking the lead on Racing, Mugello Circuit and the sustainability FIM (Fédération Internationale de To generate interest online, pictures Motocyclisme), in agreement with of spectators, guests and VIPs with The Mugello circuit was built with DORNA (international promoter of promotional banners were shared on sustainability in mind. The track 20,000 recycling kits 120 free drinking MotoGP) and IRTA (International KISS Mugello’s social media channels boasts a 252 kWp photovoltaic 51,5% distributed to spectators water fountains Road Racing Teams Association). to encourage fans to take action plant which accounts for 20% of The programme takes environmental on sustainability. The programme’s the circuit’s energetic needs. The sustainability further by encouraging promoters, supporters and partners main grandstand has an eco-active the wider motorcycling community, have a combined social media reach and antibacterial ceramic coating separate waste from riders to spectators, to take of over 30 million potential users, that can degrade air pollutants. collection action on sustainability. making it a powerful platform for 145,09 kg collected 74,604 kg recycled After motor sport’s governing raising awareness. Social media waste in total waste in total

72 Playing for 73 Playing for our planet our planet A Space Upcycling makes zero for Innovation waste possible 03 The club’s own upcycling collection, Wölfe RE // designed, is based on the earliest VfL Wolfsburg football shirts. compostable paper instead of a plastic From reversible bags to shirts and bag in the fan shop. tops, each piece of clothing is unique FOOTBALL BEYOND and hand-made by disabled people Efficiency is crucial in making from Lebenshilfe Wolfsburg. By using We want to set a improvements. In addition to reducing old clothing and materials to create THE FLOODLIGHTS carbon emissions by 25% by 2018, a new products, VfL Wolfsburg expects holistic example figure determined every two years that as little as possible is thrown in our approach in a comprehensive analysis of the away. Creativity and enthusiasm have VFL Wolfsburg to sustainability. club’s carbon footprint, the share of transformed old football strips into sustainable merchandising products new clothes, rucksacks, jackets and a Protecting the will be raised. great deal more. Football needs For VfL Wolfsburg, this means that the efficient use of resources is just as environment and the There are two particular examples of Nico sustainability. Sustainability, important as scoring on the pitch. climate has been an Leading the way for the BRISKORN both social and how VfL Wolfsburg’s innovation plays a Bundesliga important priority crucial role in its sustainability: Head of Corporate Social environmental, is the VfL Wolfsburg’s The club’s achievements were Responsibility (CSR) at VfL key to long-term success ecological footprint for us for many LED pitch lighting shines on acknowledged in a recent study by Wolfsburg in the game, and more Sporting facilities consume resources years. Together with environmental protection the Institute of Market-Environment- Society (Imug institute): VfL Wolfsburg clubs should embrace the and produce greenhouse gases. office employees, VfL Wolfsburg is the first German occupies the top position amongst When teams, their support staff football club to use connected LED principle. we regularly assess Bundesliga clubs in 13 out of 15 and fans travel, they also have an pitch lighting from Philips Lighting Nico oversees the categories. With a sustainability development and Sustainability is a core value of VfL environmental impact. To address the potential for for its stadium. The conversion was index of 93.5 points, the club won the strategic implementation Wolfsburg’s culture, with the German these challenges, VfL Wolfsburg has improvement in part of a five-year roadmap in which of ‘Moving Together’, German Sustainability Championship Bundesliga club setting ambitious integrated five key guidelines into its the whole club was converted to LED. VfL Wolfsburg’s various areas and set by a wide margin and is the most Corporate Social targets to meet its environmental and corporate philosophy to ensure that The process took about 4,000 hours, sustainable German Football Club. Responsibility initiative, social responsibilities. VfL Wolfsburg environmental protection can become ambitious goals for during which 216 LED floodlights were as well as the preparation aims to go even further, encouraging a viable part of everyday work. the future installed and 16 km of cables were laid. and publication others to join its sustainability mission: The lifetime of LED lamps is 50,000 of VfL Wolfsburg´s There have been actions both big Tim Schumacher, Managing Director, partners, suppliers and sponsors, not hours, compared to 3,000 hours for sustainability report. He and small. The entire Volkswagen VfL Wolfsburg is a member of the DFL to mention fans. conventional lamps. The lights can Arena football stadium, the office and Foundation’s Working In 2012, VfL Wolfsburg became the also be switched on and off quickly Group for Corporate the youth development centre have first ever football club to publish a and dimmed, which saves energy Even small details, Social Responsibility been using 100% green electricity and the European Club GRI-certified sustainability report, and and brings further environmental when rigorously since 2011. The club has switched Association’s CSR by the time of its 2016 Sustainability advantages. LED lights also attract to recycled paper. It uses motion implemented, can bring Task Force. Report, the club had already and kill fewer insects. The Volkswagen detectors in the stadium instead of conducted a major stakeholder Arena is also the first Bundesliga enormous efficiency continuous lighting. It pays emission dialogue on the issue. stadium to fully convert its floodlights improvements. compensation for the shipping of to Philips LED technology. Modern football business models aim fan merchandise. And it waters the We aim to harness to hit three targets: optimal conditions training grounds with grey water from these effects for players, a thrilling stadium the nearby Mittelland Canal. Fans are also given an ecological “Tütle” bag Maik Rummel, Head of Facility experience for fans, and the lowest Management, VfL Wolfsburg possible impact on the environment. made of recycled, unbleached and

74 Playing for 75 Playing for our planet our planet A Space for Innovation 03

from transport to waste management We are proud to be at the forefront of to energy consumption. These range the greening agenda in TV production, AN INDUSTRY LEADER from simple tasks such as maintaining and some of our key achievements vehicles in optimum condition to keep have been in sport broadcasting. Our them running at the highest efficiency, goal, in a world often more focused on IN SUSTAINABLE to more innovative strategies such as the green of a pitch than greening ini- replacing shots taken from helicopters tiatives, is to do our part to make envi- with shots taken from lightweight ronmental sustainability a top priority BROADCASTING drones or using solar-powered golf for the sport industry. Albert also offers a certification carts and bicycles to get around BBC SPORT programme based on an online on locations. points scoring scheme that rewards productions for implementing Getting the entire crew on board sustainable production techniques. is also a priority, and the BBC is In 2017, BBC Sport brought the Major sporting events This helps us embed best practice offering training to its staff on climate action from Wimbledon 2017, Sport take a heavy toll on our and standardise the approach to change and sustainability solutions. Jeremy Personality of the Year, the World environment, putting a strain sustainability across the sector. This is a key priority as we increase MATHIEU Track Cycling Championships and the Productions with the Albert our ambition and commitment to on local water supplies, Aquatics World Championships live Sustainability advisor, Certification can add the logo to sustainability. energy sources and transport to our screens using Albert-certified BBC their credits end board so their networks. But how often are production methods. This means efforts may be recognised. THE BBC’S AMBITION the adverse environmental everyone involved, from cast to kitchen A specific Sustainability Strategy has staff, took steps to mitigate their Over 2,000 users from 300 companies Jeremy helps TV impacts of event broadcasting been set out to focus on building impact on the environment. are signed up to use the Albert production teams taken into consideration? An awareness and skills, measuring to reduce their Certification tools, meaning they have average 13 tons of CO2 is impact, embedding best practice environmental impact, EMPOWERING access to innovative ideas to help editorial teams to through the certification standard emitted for each hour of TV THE BROADCASTING them adopt best practice. Albert’s engage audiences on and engaging a wider range of content produced in the UK, INDUSTRY values are based on the three pillars sustainability issues, and stakeholders to promote more international film and TV meaning that broadcasters are of reducing the industry’s carbon Albert is a Albert is a collaborative project impactful change. communities to access governed by the British Academy of footprint, disseminating best practice collaborative albert UK’s tools and under increasing pressure to experiences in building propose innovative solutions Film and Television Arts (BAFTA) that in sustainable TV production and We have also set ambitious targets project governed a more sustainable to make their coverage enables broadcasters to take action on sharing values with all stakeholders. to lower our carbon footprint further by the British TV industry. The programme is now available ‘greener’. As an established environmental sustainability. Over the in 2018. Not only will coverage of Academy of Film past seven years, the BBC has been internationally through the albert the Commonwealth Games and industry leader in sustainable actively developing tools now at the UK consortium. the Winter Olympics receive the and Television Arts television production, the centre of the Albert scheme. These Albert accreditation, but a home (BAFTA) that enables ‘GREENING’ EVENT COVERAGE BBC believes broadcasters include the TV industry’s best-known broadcasting base will be set in Salford broadcasters to carbon footprint calculator, which has shouldn’t be exempt from the How can broadcasters go about rather than in Australia or Korea, take action on conversation on sustainable become a mandatory component of implementing this best practice? enabling us to dramatically cut down practices in sports. the commissioning process for both Albert provides a comprehensive list on location based team sizes and environmental the BBC and Sky. of tips and tricks covering everything carbon emissions. sustainability.

76 Playing for 77 Playing for our planet our planet A Space for Innovation 03

HOW WE DROVE THE ISO Walking around the STANDARD FOR EVENT site, you can see they have a lot of solar The event provided solar-powered The electric street racing series charging points to the public. measures and reports on its carbon SUSTAINABILITY panels. They also emissions for every race in its Life power a large area, The FIA Formula E 2016 Visa Cycle Assessment, ensuring that all London ePrix carbon footprint Formula E which is impressive carbon emissions from the 2016 Visa was entirely offset thanks to the London ePrix are offset. The future partnership with multinational Formula E aims to become a global will involve pushing the boundaries of The Formula E Visa London To leave a long-lasting positive energy company Enel. leader in innovative entertainment, heritage on sustainability by innovation and technology in order to Julia ePrix that took place in create a more sustainable sporting and bringing electric street racing to city implementing at least one Legacy ‘ONE DROP’ and the ‘Prince Albert II PALLÉ entertainment event series, leaving a London’s Battersea Park in centres and finding solutions for initiative at each hosting city, from the of Foundation’ are the Official legacy behind at each event that takes Sustainability manager at July 2016 was more than climate change through a fusion of 2016 Visa London ePrix Season Two International Foundation Partners to place. the FIA Formula E Cham- just a sporting event, it technology, sustainability and digital onwards. the FIA Formula E Championship. The pionship channels. was also the first Formula proceeds raised from a live auction Formula E plans to implement ISO To improve communication with at the Gala Dinner were donated to E event to implement the Electric street racing series 20121 by considering the social, internal and external stakeholders, these foundations. Since Season one, global standard for event epitomises sustainability. The economic and environmental impact such as the Battersea Park and $1.2 million was raised for a project in Julia Pallé is the Formula E Championship strives of its events. The plan is to grow the sustainability, ISO 20121. Wandsworth local community. Guatemala, changing 37,000 people’s sustainability manager to be a sustainability leader and to scope of the programme, improving at the FIA Formula E This is a management lives through clean water access and further embed sustainability. We At the Formula E Visa London ePrix, all three aspects of sustainability in the Championship, the system standard designed sustainable living conditions. Electric Street Racing considered the social, economic and we ensured sustainability principles planning, event, and post-event stages series. She specialises to help organisations environmental impact of the 2016 applied across the event organisation: of its races by certifying the entire FIA Stakeholder Engagement in reducing the carbon in the events industry Visa London ePrix at every stage of Formula E championship with ISO footprint of the improve the sustainability the event planning and management Formula E offered sustainable As part of its implementation of ISO 20121. Championship and food options in the eVillage: ensuring that they leave of their activities, products process, creating a culture of 20121, Formula E created an online vegetarian and vegan meals, locally a positive impact on the and services. ISO 20121 sustainability and showing continual engagement programme This let cities they visit. Formula improvement, not simply working sourced food, organic ingredients, suppliers, sponsors, staff and the E is the first sport that outlines the building biodegradable packaging, fair inherently promotes through a checklist. The values of general public see feedback and ask sustainability, offering blocks of a management honesty, transparency, openness and trade products, food that’s in questions about our sustainability a solution to air quality system that will help any trust are enshrined in the Formula E season and homemade meals. policy, key issues, objectives, targets issues in city centres. and the scope within which these event-related organisation working culture. The eVillage food vendors Because there is activities will be applicable. Formula become financially completely offset their emissions less pollution and Formula E has three main objectives: E worked with Julius Baer, TAG Heuer successful, more socially via eForest projects in the UK. To reduce the overall CO2 emissions and LEED Screen Supplier to ensure noise from the cars, responsible, and reduce its by 20% between the Formula E 2016 sustainability targets were met. we can watch racing environmental footprint. The cars used Formula E Glycerine Visa London ePrix and the end of Fuel, which is a revolutionary zero- Spectators were quick to notice the in the centre of Season Six in 2020. emission fuel used for charging the organisers’ commitment to progressive a city, which is cars at each and every single race. sustainability. really unusual

78 Playing for 79 Playing for our planet our planet A Space for Innovation 03

The brand’s The North Face: heritage is built on a love for exploring extending the lifecycle the outdoors, and we are just as of apparel and footwear passionate about protecting it. vf corporation

From scaling the highest The global apparel market is valued at We’re committed to creating a recycling centre where they are $3 trillion, and accounts for 2% of the responsible products – both in how carefully sorted based on over 300 Julian peak to scoring the LINGS world’s gross domestic product (GDP). we design them, and how long they categories. They are then repurposed winning goal, since its Almost 75% of the world’s fashion last. Designing durable, high-quality for reuse to extend their life or Sustainability Manager, beginnings the sport market is concentrated in just four key products, using resources efficiently, recycled into raw materials for use in The North Face, Europe, Middle industry has shaped, markets; Europe, the US, China and sourcing materials ethically, and products like insulation and carpet East and Africa. and been shaped by, Japan. Unfortunately, the clothing reducing waste, are all important padding. the global apparel and and textile industry is one of the parts of our overall stewardship of the most resource intensive and pollution environment. However, we know the Clothes the Loop grew out of footwear industry. At VF, our commitment to reducing the Julian is the inducing industries in the world. In problem of clothes going to landfill is sustainable improvements environmental impact of our products Sustainability Manager Europe alone, 3.1 million tonnes of getting increasingly more severe, and Together we can for The North Face are the norm, not the textile waste is sent to landfills or we want to do our part to solve this at all stages of their life cycle, even in the EMEA region, exception. We embrace incinerators each year. That’s nearly challenge. those stages out of our direct control. help protect our responsible for driving Through the programme we hope product environmental 7kg of textiles per person. Up to 95% environment, our responsibility to help We cannot stop people from growing to teach customers to think about responsibility, as well lead the industry toward of the textiles that are landfilled each as the brand’s focus year could be recycled. In a world of out of their clothes, wearing through the lifecycle of their purchases and and our outdoor on conservation and a more sustainable future. them or deciding that it’s time for how they can take simple steps to playgrounds, so we outdoor participation. increasingly scarce finite resources, the need to address these challenges something new. However, we can help help protect our environment. Since keep exploring for is immediate. prevent worn clothes from ending up we started Clothes the Loop in 2013, in landfills. Our “Clothes the Loop” we’ve expanded the programme generations to come. As a leading activewear and outdoor programme allows consumers to to over 150 stores in eight countries sports gear brand, The North Face drop off their unwanted clothing and around the world. People have takes this issue very seriously. The footwear at The North Face retail and brought in over 30,000kg of clothing brand’s heritage is built on a love for outlet stores. It doesn’t matter what and footwear to The North Face exploring the outdoors, and we are condition the clothes are in or what across the world to be recycled and just as passionate about protecting it. brand they are. The items dropped kept out of landfills. in our collection bins are sent to

80 Playing for 81 Playing for our planet our planet A Space for Innovation pledged to eliminate single-use plastic 03 bags and bottles.

The ‘Turn the Tide on Plastic’ boat is At the Hong Kong Ocean Summit, also measuring salinity, dissolved CO2 the Hong Kong Special Administrative and algae alongside groundbreaking Region (HKSAR) government tests for microplastic levels in the committed to explore ways to reduce ‘TURNING THE TIDE’ ocean. At the Auckland stopover, plastic. They also revealed plans for Team AkzoNobel became the a $HK20 million fund for upgrading reduce their use of plastics. Visitors are second boat to be fitted with the plastic recycling facilities. ON PLASTIC also given the opportunity to sign the testing equipment, doubling the United Nations Environment’s Clean amount of data we can collect and The Volvo Ocean Race Sustainability Seas pledge. increasing scientific knowledge over Education Programme gives young Volvo Ocean Race a 7,600-nautical-mile leg. In early students the opportunity to discover By doing something as simple as February, as the two boats sailed the excitement of sailing and learn installing water bottle refill stations, we from Hong Kong to Auckland, they about plastic pollution and ways to Creating a worldwide can dramatically reduce dependency each launched drifter buoys into the protect our oceans. It is available More than one million on single-use plastics. At our most in six different languages and is Robin single-use plastic bottles legacy through the Volvo ocean to capture data that will further CLEGG Ocean Race recent stopover in Hong Kong, the scientist’s understanding of our seas currently being used in 32 different are sold every minute Volvo Ocean Race Team achieved a and climate. countries by approximately 30,000 Sustainability Communica- globally. Scientists estimate In collaboration with Founding 95% reduction in potential single-use students. Thousands of children tions Manager for the Volvo Principal Sustainability Partner 11th hard plastics. This is what happens Engaging stakeholders are also exposed to the issues and Ocean Race that by 2050 there will be Hour Racing, Principal Partner the more plastic in the ocean when we are able to effectively teach through innovative solutions during stopovers, with daily Mirpuri Foundation, and our other about avoiding unnecessary plastic. platforms educational sessions in Race Villages. than fish. By visiting a main partners, Volvo, AkzoNobel, range of iconic cities, Bluewater, Stena Recycling and Ocean Advancing the scientific The seven Ocean Summits, at The Sustainability Programme Robin Clegg, Family Foundation, Volvo Ocean Race designated stopovers, are bringing effectively communicates through Sustainability Volvo Ocean Race provides knowledge of our seas has developed a robust Sustainability together the worlds of sport, the Race’s digital channels, partner Communications a powerful and unique Our Science Programme, supported by Manager for the Volvo Programme. The programme government, science and ocean organisations and the global media, Ocean Race. global platform to explore is aligned to the Sustainable Volvo Cars, collaborates with the seven advocates, to discuss innovative reaching an audience of millions every Robin heads up global the issues and solutions Development Goal number 14 Life race boats to gather critical information solutions to the global crisis of week. communications for to this crisis. Below Water and consists of three on ocean health. This new information ocean plastics. By convening key the Volvo Ocean will help scientists get a better Race sustainability strategic tiers which aim to educate, stakeholders, we can inspire action to A sustainable future for programme both Crossing some of the most remote innovate and leave a lasting legacy. By understanding of weather patterns and help turn the tide on plastic. the Volvo Ocean Race and internally, with partner oceans on earth, the seven teams maximising our impact at host cities, the impacts of climate change on our other sailing events like it organisations and key These platforms have already led competing in the 2017-18 edition minimising the footprint of our Race oceans. stakeholders, and with to a range of announcements and It is essential that the race builds external media across of the Volvo Ocean Race have Villages and providing inspiration, we The boats send 36 data points back collaborative initiatives from attendees. upon the success of the Sustainability a range of platforms. experienced the impacts of plastic aim to play a part in offering solutions Robin communicates the to Race Control in Alicante every 10 At the Ocean Summit in Alicante, the Programme. Therefore, Volvo Ocean pollution on the health of our oceans to this ocean crisis. need to eradicate single- first-hand. We know we share the seconds. This information includes Spanish Government announced that Race is exploring ways in which the use plastics, the move legacy of the race can be used as a responsibility of cleaning up our Interactive and immersive sustainability temperature, barometric pressure, it would be joining the UN Clean Seas to a more sustainable wind strength and direction. The template for future sailing and other future and the race’s oceans. That’s why we have developed initiatives in our Race Villages educate Campaign. The Mayor of Alicante also sporting events. We will continue to positive impacts and a sustainability programme. and inspire some of the three million data is then passed on to the announced an education campaign on lasting legacy to help contribute to a better understanding visitors, over the course of the race, National Oceanic and Atmospheric plastic in all schools in the city. At the achieve these goals. of the impact plastic pollution has to make changes in their own lives to Administration and the European Cape Town Ocean Summit, the V&A Centre for Medium Range Weather Waterfront shopping centre, which on our oceans and potential human Forecasts. welcomes 24 million visitors each year, health, so that it may one day contribute to the solutions.

82 Playing for 83 Playing for our planet our planet PART 04

Beyond Europe Looking Beyond Europe 04

GREEN TEAMS, OFFSETS AND FARMS

SECURE A FUTURE FOR To account for the roundtrip air travel this entails, MLB offsets carbon emissions associated with every stage AMERICA’S PASTIME of the players’ travel. This allows the league to combat the adverse effect that air travel has on our MLB planet. Previous All-Star Games have classroom sessions focusing on generated more than 500,000 pounds sports and sustainability. of carbon dioxide equivalence, A sport that requires For over ten years, Major League Jason has been actively involved in which were offset by funding projects KOBEDA At the 2017 MLB All-Star Game in blue skies, green sustainability efforts, implementing a networking event with League designed to mitigate greenhouse gas Sr. Coordinator, Facil- Miami, the All-Star Green Team emissions. ity Operations; Major grass and wooden variety of initiatives throughout each and Club executives. At the event, traversed the aisles between innings, League Baseball bats takes a special calendar year. As a new generation students learned about the business and collected more than 1.5 tons MLB is also engaged in Change Gordon EDES of fans fill American ballparks, what of baseball, the role of sustainability interest in environmental of recyclable cans and bottles from the Course, a national freshwater Boston Red Sox team began as an effort to set an example throughout the sport, and the historian sustainability. By guests. Additionally, the All-Star restoration campaign to restore in recycling, has progressed into executives’ various career paths. prioritising recycling Green Team collaborated with the critically dewatered rivers and an extensive programme involving kids and coaches participating streams. During the 2016 MLB All-Star Jason works with and offsetting at the legacy initiatives, carbon offsets, The MLB ‘Green Teams’ also make Major League ballpark in the annual All-Star Youth Game in San Diego, California, MLB All-Star Game and watershed restoration and renewable a special appearance during the operators to promote Classic, a friendly tournament restored the equivalent of more than World Series, MLB shows energy credits. World Series. Given the uncertainty best practices in showcasing youth baseball & 1.7 million gallons of water to the ballpark operations, fans their commitment of who will be playing for the fan experience and softball leagues from across the championship each year and where Colorado River Delta, which is critical to improving the All-Star and World to the city’s water supply. sustainability. Series Green Teams country, and HandsON Miami to it will be played, ‘Green Team’ environment. help rehabilitate the local Charles members are sourced from a variety MLB also offsets all power used at Each year at the All-Star Game, Hadley Park. Improvements included of interested community, educational participating ballparks during the All- MLB collaborates with participating redeveloping baseball fields, and professional groups, instead of Star Game and World Series through universities to form an ‘All-Star installing new benches, landscaping through a traditional partnership with the purchase of Renewable Energy Green Team,’ which helps encourage and applying fresh paint, and overall a university. Credits (REC). Past REC purchases environmental awareness and positive providing the community with a have contributed to wind power environmental practices by collecting place for recreation and civic pride. Offsets and Credits recyclables at ballpark and community projects throughout the United events. In preparation for their As part of the educational aspect Each year, at least one player from States and equated to the amount of participation at the All-Star Game of the All-Star Green Team, the every MLB Club is awarded a trip to electricity used to power 80 homes for and its surrounding events, students students attended an exclusive the All-Star Game. an entire year. from these universities engage in

86 Playing for 87 Playing for our planet our planet Looking Beyond Europe 04

Clubs Taking the Lead

Boston Red Sox, Fenway Farms Farm-to-Field Community outreach A League-wide Effort The oldest ballpark in Major League Local workers from Green City Fenway Farms, vigorously promoted MLB clubs have taken many steps Baseball now features a striking 21st- Growers did the actual planting and by Red Sox limited partner Linda over the past decade to improve century innovation. Though over cultivating of the vegetables and herbs Pizzuti Henry, is a direct reflection efficiency and mitigate their impact 100-years-old, Boston’s Fenway Park that grow in Fenway Farms. Working of the Red Sox’ commitment to on the environment. As the first houses an ingenious and resourceful with Ron Abell, the executive chef of protecting and preserving the professional sports league to have tool that promotes sustainability and the Red Sox concessionaire Aramark, environment and neighborhood all its members join the Green Sports healthy eating; Fenway Farms. Green City Growers plants and cares around Fenway Park. Alliance, Major League Baseball is fully for a wide array of produce every committed to sustainability. As the first In 2015, the Boston Red Sox installed season. The farmers use only organic More than a half million adults and a 5,000-square-foot rooftop farm on products and methods for fertility and children interact with Fenway Farms At the conclusion of each season, professional sports a previously unused space within the pest management. annually, helping to expose thousands MLB issues the Green Glove Award league to have all its ballpark. More than 5,900 pounds of who have grown up in an urban setting to the MLB Club that diverted the fresh organic produce are harvested Fenway Farms was conceived out of to the food-growing process, often for greatest percentage of their waste members join the Green each growing season at Fenway Farms, efforts by Red Sox owners John W. the first time in their lives. from landfills. The Seattle Mariners Sports Alliance, Major and served in the ballpark’s restaurants Henry and Tom Werner to promote were the winners of this annual award League Baseball is and concession areas. the “greening” of Fenway Park. That in 2017 with a diversion rate of 96%. In process began in 2008, when the club 2017, MLB clubs, as a whole, diverted fully committed Recover Green Roofs and engineers created a “Green Team” and installed more than 20,000 tons of waste from to sustainability. from Simpson, Gumpertz & Heger solar thermal panels at Fenway Park – landfills. transformed the ordinary roof into the first professional sports team to do a model for sustainable and healthy so. Over the past five years, the Red eating. Sox have recycled more than 1,300 tons and composted 600 tons of waste

88 Playing for 89 Playing for our planet our planet Looking Beyond Europe 04 and cooling towers that accounted for outside temperature and load factors to save energy. The Trail Blazers We began working with Energy Trust of Oregon in 2009 to perform PORTLAND are committed to the Trail Blazers and Rose Quarter’s protecting our first energy audit, and received tax TRAIL BLAZERS’ environment and are credits for the efficiency measures already completed. This energy always looking for audit also motivated us to pursue SUSTAINABLITY TIMELINE, innovative ways to LEED Gold certification for Moda reduce our impact. Center (originally known as the Rose ACHIEVEMENTS AND GOALS To help further Garden), which once achieved in Integrating 2010 making it the first-ever existing Sustainability Elements our mission, we venue in the United States retrofitted portland Trail Blazers into Business Operations have set aggressive to meet LEED Gold standards. The Trail Blazers also became the first In 2007, our facilities management We are dedicated to our mission and sustainability goals pro sports team to join Business The Portland Trail Blazers team assembled an internal Chris believe our “home court” extends far that we hope to reach for Innovative Climate and Energy work group that assessed all OXLEY of the National Basketball beyond the arena, and that everything Policy (BICEP) in 2011; and we our operational and purchasing by 2025. Association (NBA) are we do in our lives has an impact. went on to co-found the Green Senior Vice President methods; identified areas that considered an innovative With that in mind, we also encourage Sports Alliance, encouraging other of Venue Operations needed improvement; and surfaced To further improve our sustainability for the Portland leader among professional our employees, sponsors, fans and teams and leagues to reduce their Trail Blazers. best practices that were already practices, we placed additional event guests to join our efforts to environmental impacts. sports franchises and working. The findings of our internal recycling stations around our venues; protect our planet and community in entertainment companies workgroup were used to develop instituted a food-waste recycling ways that ensure a brighter future for Another pivotal initiative also a Green Program that became a program for arena concessionaires; Chris oversees when it comes to generations to come. happened in 2010. An exhaustive Information Technology, sustainability strategies, roadmap to channeling our energies and committed to purchasing food search for a contemporary waste Ticket Operations, and it is a distinction we Identifying Room and resources toward improved and beverage containers and utensils receptacle to engage Trail Blazers fans Business Development, made from compostable materials. Government Affairs and welcome. Since 2005, we for Improvement sustainability practices. and special event guests in separating Rip City Management, We also identified repair and concession waste was unsuccessful. LLC. have focused efforts to In 2005, our facilities department Some sustainability practices maintenance projects at the Moda Not to be discouraged, we designed reduce our environmental and members of our leadership already in place included post-event Center and around the Rose Quarter our own line of multi-compartment footprint by making team began discussing ways that our recycling (about 600 tons per year campus that would improve energy recycling stations made from recycled changes to our operations, operations could become ‘greener.’ at the time); sorting of recyclable efficiencies. plastic. We then licensed these At that time, our waste rates were material from general trash; storm purchasing and business Green Drop Recycling Bins and skyrocketing, and we realized we water drainage protection; and Our Early Achievements made them available for purchase by practices that benefit both were throwing away many things that subsidized purchases of monthly In 2008 to increase energy savings, other arenas, venues and companies. the environment and our could be recycled. We launched a public transit passes for staff to we began replacing older equipment For our internal rollout at the Rose recycling program to minimize waste, encourage its use instead of driving corporate bottom line. serving various purposes with more Quarter, we stationed trainers at the save money and better manage our to work. We also reallocated energy-efficient models. The first bins during events to encourage fan diversion numbers -- the amount of our funding plans to support an targets were our cooling and heating participation in recycling – a strategy waste diverted from a landfill – which extension of the Portland Streetcar apparatus, updating our facilities with that delivered a 13% increase in our in those days were around 25 to 30% public transit system, which new Variable Frequency Drive chillers overall diversion rate. (just from recycling cardboard). improved mass transit options for our staff and fans.

90 Playing for 91 Playing for our planet our planet Looking Beyond Europe 04

Through strategic partnerships, we have been able to improve business practices, generate revenue and make a positive impact on the environment across Oregon Continued and Southwest Sustainability Initiatives Washington. In 2014, we began the first phrase of replacing interior lights of Moda Center with LED lights. This initial arena bowl lights with LEDs, saving Through strategic partnerships, we The Trail Blazers are committed to Have we made progress with our step helped us to go from 55 us 1,000,000 KwH/year. Dating back have been able to improve business protecting our environment and are sustainability efforts over the years? watts per light to 8 watts per light to 2008, these measures focused on practices, generate revenue and make always looking for innovative ways to Yes, and we’re proud of all those on the prestigious Club Level of lighting have helped reduce our KwH a positive impact on the environment reduce our impact. To help further achievements, whether large or small. Moda Center, which saved money energy usage by over 50%. across Oregon and Southwest our mission, we have set aggressive But we also believe our commitment and 250,000 KwH/year. We also Washington. In partnership with sustainability goals that we hope to foster a healthier community must modernized the exterior illumination Linking Sustainability Wildlife Works, we were able to offset to reach by 2025: be ongoing, and fully engage our of the Moda Center rooftop halo with to Corporate Social our natural gas consumption, and employees, fans, corporate partners color LED lighting, allowing us to To divert 100% of our waste. Responsibility develop a food recovery partnership and sponsors. literally change the color of the venue with Urban Gleaners that results in To reduce our water use per event exterior to match almost any activity The Trail Blazers and Rose Quarter roughly 8,000 meals per year being day by an additional 10% and to happening inside (i.e., a red halo now focuses its philanthropy and provided for insecure families. continue to balance all water whenever there’s a Trail Blazers home corporate social responsibility on that we use. game). And while we enjoy lighting benefitting children and families In an effort to achieve zero food To reduce our energy use per event up the Portland skyline with various where they LIVE, LEARN and PLAY. waste, we added an on-site food day by an additional 20% and colors, we’re saving 60,000 KwH/year. Specifically, our LIVE platform and waste compactor in 2015. The continue to offset all energy use. website have been instrumental in compactor takes organics from our In 2015, we implemented more raising awareness and engagement food waste and turns it into compost To have all food consumed in our building-wide LED upgrades which with fans around our sustainability to enrich the landscaping soil in our venues be local, organic and/or focused on adding high-efficiency efforts. The program focuses on massive greenery planters around sustainable. lighting in areas like refrigeration five environmental impact areas – the Rose Quarter exterior. We are and storage. Combined with various To reduce our transportation Waste, Water, Energy, Food and proud to say that our diversion rate sustainability initiatives elsewhere in impact by 50%. Transportation. And throughout the hovers around 90% today – a dramatic our company, we pursued and again NBA season, we utilize select games improvement from a diversion rate of achieved LEED Gold Certification for as spotlight creative ways to manage 38% in 2008. a second time. And one year later, these areas. we also replaced Moda Center’s

92 Playing for 93 Playing for our planet our planet Looking Beyond Europe 04

AN ENVIRONMENTALLY CONSCIOUS COMMUNITY,

RALLIED AROUND A DETERMINED The Eagles have received international 2.0. Recognising the need to go Communication praise for producing the largest solar beyond operational changes, the Working closely with the engagement TEAM power system in the NFL (14 wind Sustainability Leadership Committee subcommittee, the communication turbines and 11,108 solar panels), created subcommittees to focus on the team serves as the “voice” of GO increasing their recycling percentages areas of: engagement, communication, GREEN. This group works to create Philadelphia Eagles from 8% to 99% in just six years, cutting community and operations. messaging and content for the the building’s annual electricity usage Combined, these subcommittees are program in a way that is engaging by more than 50% through LED and focused on creating an ECCO System and educational. Participation by fans, Since 2003, the Philadelphia Eagles fluorescent light alternatives, offsetting within the organisation that continually employees and other stakeholders What started out with and their GO GREEN programme 100% of all team travel through evolves and improves year after year. is critical to its success. Therefore, Norman blue recycling bins under have been leading the NFL with reforestation programs and much communicating their efforts effectively VOSSSCHULTE each employee’s desk has their sustainability efforts. Through more. Engagement is a key component of GO GREEN. & a collaboration between the team’s turned into a company- Despite all the team’s success, they This subcommittee is focused on Lindsay operations department and like- wide sustainability still challenge themselves to examine identifying all stakeholders within the ARELL minded corporate partners, the programme that has gotten every area of their operation to find organisation and community. These organisation has quickly become ways to improve. One of the most stakeholders include people both the Philadelphia Eagles to environmentally responsible in the City valuable resources has been the within the organisation (employees Our organisational the point where they are of Philadelphia. While the Eagles have Norman serves as employees. In an engagement process and contracted vendors) and externally the sustainability diverting more than 99% made significant strides over the years, philosophy has that included staff interviews, stadium (fans and community). Once identified, spokesperson and the team has narrowed its focus to always been that the of their waste from landfills tours, surveys, and good old-fashioned specific opportunities are developed manager for the five key areas in the sustainability field: Philadelphia Eagles. and operating on 100% brainstorming sessions, the idea of to educate these stakeholders with path to sustainability green energy production, recycling Lindsay Arell is Principal clean energy. The biggest the GO GREEN Sustainability 2.0 various trainings and incentives for at Honeycomb and composting, energy conservation is a journey not a shift in the program was ECCO System was born. Feedback participation in the GO GREEN Strategies, a consulting and efficiency, reforestation and green program. This committee is tasked with destination, which firm focused on from employees revealed that many making the transition from product purchasing. sustainability in the of them wanted to take the program ensuring all internal events are filtered is why we developed hospitality and sports “operational sustainability” through a sustainability lens, finding Through this comprehensive, yet to the next level. More than 60 our robust Go Green arenas. to “sustainability as a way opportunities to include GO GREEN streamlined approach, the Eagles have employees volunteered to serve on measures wherever possible and programme with the of operating” at all levels of made groundbreaking developments the sustainability committee to help creating staff-engaging sustainability the Eagles organisation. in becoming a GO GREEN pioneer. develop and implement GO GREEN opening of Lincoln activities. Financial Field in 2003 Christina Weiss Lurie, President Eagles Charitable Foundation, Eagles Social Responsibility 94 Playing for 95 Playing for our planet our planet Looking Beyond Europe 04

Community Operations We view it as our The Eagles strive to be more than just Sustainable venue operations save responsibility to a football team. As part of the city’s both money and resources. As a LEED fabric, the team aims to enhance the Certified stadium since November be leaders both on overall quality of life for residents in 2013, the Lincoln Financial Field and off the field, various ways, both on and off the operations team has played a key role and that starts with field. The community subcommittee in developing and maintaining the is tasked with developing GO GREEN team’s sustainability initiatives. This our commitment activities and programmes that subcommittee works to engage with to serving as encourage participation from both the vendors, in addition to tracking metrics environmental internal and external community. Each to gain a better understanding of the year they work to create sustainability program’s impact. They also strive to champions in the ISO 20121 Go Green Mission Statement: events involving the community, as build upon the current program by Greater Philadelphia The Philadelphia Eagles understand To create and sustain championship well as opportunities for employees researching and implementing new region. We hope that a sustainability program is more performance on the field and in the to contribute back. Every Earth Day, technologies and expanding efforts than lighting fixtures and recycling community through programmes employees and corporate partners at the team’s practice facility, the that our Go Green bins. To truly make an impact, an that promote the quality of life in collaborate on various park cleanups NovaCare Complex. measures inspire organisation must go beyond building our region, green the environment around the city to help create a others to adopt upgrades to create a culture of to improve our impact on the planet cleaner, more sustainable environment sustainability and innovation. It is with and enhance our profitability as a for families and tourists. Effectively sustainable this goal the Eagles decided to pursue business. partnering with constituents allows practices, all in an the ISO 20121 Sustainability standard. the team to take their GO GREEN effort to enhance This standard provides a framework to program to the next level. encourage continual improvement and the quality of life the engagement of all stakeholders. for people around Since 2016, the Eagles have been the world. working towards the goal of becoming the first NFL organisation to achieve certification under this international standard.

96 Playing for 97 Playing for our planet our planet Looking Beyond Europe 04

PLAY IT FORWARD: INNOVATING FOR THE NEXT GENERATION

INNOVATING TO REDUCE beginning to embrace enhanced these .The National Hockey League. OUR IMPACT Arenas are beginning further the future success of the local to embrace enhanced smart building automation systems rinks, the frontlines of our game. By Innovation is at the forefront of the to efficiently control and monitor working with regional rink associations NHL’s approach to sustainability. these smart building mechanical, electrical, and ice plant and NHL-preferred rink suppliers, the Omar The National Hockey ® The NHL and its Clubs are working equipment. Clubs, such as Boston MITCHELL League (NHL ) seeks to automation systems NHL surveyed community ice rinks to reduce their impact on the Bruins, Vancouver Canucks, and Tampa reduce its impact and to efficiently throughout to better Vice President, environment by adapting new and Bay Lightning, have seen energy understand the current state of the Corporate Social protect the roots of the improved technologies. control and reductions between 10-20% as a result game’s infrastructure. In March 2017, Responsibility, National Hockey League sport. NHL Green, the monitor mechanical, of implementing these systems. the Greener Rinks website debuted League’s sustainability Water-Efficient Technology to showcase some best practices and electrical, and ice TRANSFORMING THE HOCKEY At Centre Bell, the Canadiens technologies to help community rinks initiative, works to INDUSTRY THROUGH implemented a closed-loop system plant equipment. reduce energy and operating costs. improve the natural and COLLABORATION Omar Mitchell oversees that takes the melted ice shavings, The NHL will continue to build out social impact initiatives built environments where purifies the water, and recycles it back these resources and tools to provide at the National hockey is played by throughout their facilities, such as in As rinks across North America are Hockey League that into the ice resurfacer. This new system the concourse, stairwells and outdoor confronted with rising operating costs rink owners and operators with drive positive social championing sustainable helps avoid the waste of over 208,000 areas. Almost half of NHL arenas have and legislation changes that affect access to information to help them and environmental innovation and community litres of drinking water each year and LED game lighting (those used to some rinks’ current refrigerants, the make informed decisions regarding change across Clubs, ® business partners, development. The NHL has eliminated the need to discharge illuminate the ice surface) installed and NHL is committed to keeping ice sustainability-related investments. fans and the broader recently celebrated its greywater into sewers. many others are actively considering accessible and affordable. By working hockey community. 100th anniversary, and is making the switch. with rink associations, industry experts He is responsible for Lighting Upgrades NHL Green, the NHL and hockey organizations, the League looking forward to a bright Compared to metal halides, LEDs Foundation, and the future for the game. These Enhanced Building hopes to transform the hockey industry execution of Legacy produce more light with less electricity Management Systems through the development and sharing Projects. goals aim to innovate to and give off less heat which means less New continuous recommissioning of sustainable best practices. reduce environmental energy is needed to keep the rink cool. systems, which can now control impacts, transform the They turn on immediately and last existing building management Greener Rinks hockey industry through longer, reducing glare and improving systems, ensure that building systems In October 2016, the League launched game presentation, guest experience, and equipment are operating the NHL Greener Rinks Initiative™. The collaboration, and inspire and visibility for players. All NHL arenas communities to act. optimally by identifying problems and League seeks to highlight the benefits have begun to make the switch to systems integration issues. Arenas are of adopting sustainable practices to LED or more energy efficient fixtures

98 Playing for 99 Playing for our planet our planet Looking Beyond Europe 04

INSPIRING Give Back COMMUNITIES TO ACT to Local Communities Healthy environments lead to As part of the commitment to the healthy communities. The League communities that host tentpole engages the NHL family – players, League events, the NHL Corporate fans, and the communities that they Social Responsibility team executes play in, with hopes of inspiring action Legacy Projects—leave-behind at the local level. philanthropic endeavors and climate change and freshwater scarcity additional RECs. Since 2014, the initiatives aimed at supporting local affect future opportunities to take the National Hockey League has been NHL Green Month groups with missions that align with game outside. Since its launch in 2010, listed in the top 26 of EPA’s Green Since 2015, the NHL and its Clubs the League’s social responsibility NHL Green™ has been committed to Power Partnership National Top 100, have engaged fans during Green priorities. One example is the preserving the environment - including a list representing the largest green Week in March. This week shines refurbishing of Clark Park’s outdoor the frozen ponds that inspired and power users in the country. a spotlight on the impactful community rink in cooperation with cultivated the game more than 100 environmental work the Clubs are the Red Wings Foundation before years ago. Gallons for GoalsTM the Winter Classic in 2014. A yearly doing at their arenas and in the For every goal scored during the undertaking since 2012 is the Legacy community. The League is continuing REC Purchases regular season, the NHL purchases Tree Project, when in honor of the to develop ways to engage fans on The NHL counterbalanced the 1,000 gallons’ worth of Water NHL DraftTM, the NHL plants trees sustainability through the help of League’s total electricity usage (e.g., Restoration Certificates®. With over in a park at the Draft’s host city to the Clubs and athletes as it expands NHL offices and NHL-affiliated activity 6,000 goals a season, the League represent each of the League’s Clubs. Green Week to Green Month in 2018. of NHL arenas) from FY15-17 through is able to have significant impact in During the 2018 NHL Green Month the purchase of Green e-certified helping to fund restoration projects OFFSETS AND CREDITS teams activated in a variety of ways. renewable energy credits, generated in North America, including the The Detroit Redwings worked with The NHL and its Clubs are committed from U.S. wind and Canadian biomass. Colorado River Basin with Bonneville their local energy partner to purchase to improving hockey’s environmental Additionally, the League, with the Environmental Foundation. Through renewable energy for all their home impact. Hockey can trace its roots to National Hockey League Player’s Gallons for Goals and purchasing games during Green Month. The the frozen freshwater lakes and ponds. Association, counterbalanced all Water Restoration Certificates to offset Florida Panthers hold a Panther The ability to skate and play the game -based games during the 2016 the water impact for the Stanley Cup Conservation Night during Green outdoors is a critical component of the World Cup of Hockey. Some Clubs, Finals and games played during Green Month to raise awareness about the League’s history and culture. Major such as the Minnesota Wild and the Week, the NHL has restored over 88 team’s namesake. environmental challenges such as Tampa Bay Lightning, also purchase million gallons of water.

100 Playing for 101 Playing for our planet our planet Looking Beyond Europe 04

Teams Go for Gold, Stadiums Go for Platinum .mercedes-benz stadium.

Achieving LEED From day one, the design had to emphasize infrastructure for better connectivity between local If we are not Platinum Certification alternative transportation options. communities and the stadium. and development of With 3 MARTA rail lines, the public successful in Scott Leadership in Energy and JENKINS Mercedes-Benz Stadium transit network in Metro Atlanta, Energy transforming Environmental Design, or LEED as it’s in Atlanta, Georgia was within 0.7 miles of the stadium, public General Manager, commonly known, is the most widely Topping out at 2 million square feet, the Westside transportation has been a focus Mercedes-Benz Stadium focused on satisfying used building rating system in the the Mercedes-Benz Stadium reduces of fan engagement programmes communities the community and the world. In November 2017, Mercedes- its energy usage via innovative design at the stadium. The stadium leads around the environment. Officially Benz Stadium was awarded LEED aspects. These innovations help the the National Football League in Platinum status by the U.S. Green stadium use 29% less energy than a stadium, this opened in 2017 as home percentage of fans using public Scott Jenkins joined to the Atlanta Falcons Building Council and became the first typical building of that size. Through its project will Mercedes-Benz transportation to attend games. 4,000 solar PV panels, the stadium can Stadium as general NFL football team professional sports stadium in North be a failure. manager in February America to achieve this highest tier of The facility offers a bicycle valet power nine Atlanta Falcons Football and the Atlanta United FC, Arthur M. Blank, MBS 2014. Jenkins oversees certification. programme on event days where games or 13 Atlanta United soccer current planning and Mercedes-Benz Stadium attendees can park their bikes in matches. construction as well Mercedes-Benz Stadium obtained has quickly become a free, secure bike parking areas with as operations for the more LEED points than any other The stadium boasts advanced LED stadium. Jenkins is a cornerstone in the Atlanta attendants available to assist. lighting installations throughout the pioneer in the green region and a pinnacle sports facility in the world, totaling building movement 88 points in all. The venue got most For fans that must drive in, the facility, including 460 LED sports lights. in sports and was an example of how to of its points for robust initiatives in stadium offers electric vehicle These fixtures will last 10 times longer inaugural member of the than standard lighting installations Green Sports Alliance. construct new alternative transportation, energy, and (EV) charging stations with the sporting venues. water usage and conservation. capacity to charge up to 48 vehicles and aim to reduce energy usage by as simultaneously. much as 60%. Alternative Transportation Walking to events is also encouraged. Located in the major metropolitan city The stadium was designed to of Atlanta, Georgia, the designers of incorporate ample pedestrian- Mercedes-Benz Stadium knew they friendly walking paths to allow for

102 Playing for 103 Playing for our planet our planet Looking PUBLICATION Beyond Europe

04 Union of European Football Associations (UEFA) Route de Genève 46, 1260 Nyon, Switzerland Contact: Patrick Gasser, Head of Football and Social Responsibility, UEFA +41 (0)848 00 27 27 patrick.gasser@.ch For more information about UEFA’s football and social responsibility commitments, visit: http://www.uefa.org/social-responsibility/ index.html

Water Usage transformation work is leveraging As the first Collaboration and Conservation Mercedes-Benz Stadium as a force for professional Mercedes-Benz Stadium was the good in the community. WWF first stadium to achieve all water sports stadium Mercedes-Benz Stadium does not For enquiries and information about credits offered by LEED. The facility in the U.S. to wish to gentrify the surrounding WWF, contact: features water efficient fixtures and an [email protected] communities for new people to be awarded infrastructure that uses 47% less water or visit wwf.panda.org come live and work there. Rather, than a typical building. LEED Platinum the stadium aims to serve as a certification, Green Sports Alliance (Alliance) catalyst for positive, transformational The stadium features an impressive Mercedes-Benz Contact: 1.1-million-gallon storm vault and change in Atlanta’s historic Westside Justin Zeulner, 680,000-gallon cistern for storm neighbourhoods. The “Westside Stadium has been Executive Director, Green Sports Alliance Works” programme seeks to change water capture and reuse. In a unique at the forefront For more information, please email: lives by providing opportunities. partnership, Mercedes-Benz Stadium of innovation in [email protected] worked with Trees Atlanta and other West Nest, located on the 300 community organisations during sustainability concourse of the Mercedes-Benz construction to share captured Management/concept/editing Stadium, is a concession stand efforts. rainwater for tree irrigation in operated and managed by Culinary Burson-Marsteller Sport the community. Scott Jenkins, Square de Meeûs 37, Arts graduates of the Westside General Manager, 1000 Brussels, Belgium Community Engagement Works programme. A portion of the Mercedes-Benz Stadium on the Westside proceeds go back into the programme [email protected] so it can continue serving the In addition to the Blank Foundation’s community by doing things like giving investments through the “Westside free culinary training to other Westside April 2018 Neighborhood Prosperity Fund”, residents. a critical part of the Westside

104 Playing for 105 Playing for our planet our planet