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The Business of Data Centers September 2015 • datacenterdynamics.com DATACENTERDYNAMICS.COM The Business of Data Centers Get my bytes to the cool aisle now! DATACENTERDYNAMICS • VOLUME 04 ISSUE 07 • SEPTEMBER 2015 • VOLUME DATACENTERDYNAMICS Hey, back-up, I’m right on the edge Watch my bits! THE You guys CRAC me up! 9 HEART 772058 494001 OF IOT > Contents September 2015 VOL 04 ISSUE 07 THE Our tracks guide your path through HEART DCD magazines and events IT + Networks App > Cloud Understand the Managing blended OF implications of IT and infrastructures and network transformation delivering critical ICT on data center design applications through and architecture. the cloud. IOT Design + Strategy Security The big picture: Ensuring reliability and organisational strategy protecting online data and design issues for on- and services from the premise data centers. data center. Cover Story Critical Internet Environment of Things Issues faced by professionals Will data centers be capable who manage the performance, of handling the volume of efficiency and resilience of the traffic the IoT threatens? critical environment. 21 36 5 21 32 Meet the team… Jon Koomey On the wagon … and send us your thoughts Our data centers run our Do our data centers drink too 40 businesses efficiently. Or do they? much? How do we rehab them? 6 Storage Editorial Max Smolaks on storage 22 34 Peter Judge explains why water ‘as market trends and why flash Latam DCD Converged Europe a basic need’ is often overlooked will take over the universe Patricia Màrmol blasts us off London is all about disruption with The Mexican Space Agency and and down the IT stack 8 Infographic 24 39 The news in figures that you DCD Pro DCD-as-a-Service can understand What’s on the agenda in training The latest speakers and topics at the Hilton, Chicago, October 11 25 News Open Compute in action 42 From subterranean tunnels in What bare metal products can Awards Norway to explosions in LA you actually buy? The latest news about the most important night of our year 18 28 Asia Pacific news Ian Bitterlin 43 Paul Mah on who’s shaping this Pouring cold water on those Dates for your diary growing region’s future wishing to reinvent PUE Highpoints of the DCD calendar 20 30 46 Apac Awards finalists Clouding the waters Viewpoint As the day of judgment Our global editor Peter Judge Can cloud really work while we approaches, it’s the final line-up gives his views on the PUE storm allow so many outages to occur? Issue 07, September 2015 • datacenterdynamics.com 3 Meet the team Subscriptions: www.datacenterdynamics.com/ magazine To email one of our team: firstname.surname @datacenterdynamics.com ADVERTISING Bill Boyle Peter Judge Max Smolaks APAC Global Managing Editor Global Editor News Editor Jimmy Yu @BillBoyleDCD @PeterJudgeDCD @MaxSmolaksDCD EMEA Yash Puwar Power Man (Design & Green Guru (Critical Captain Storage Vanessa Smith Strategy). Covers power, Environment). Also, open (IT & Networks). Also, LATAM finance, mergers, corporate source, networks, telecoms, international incidents Daniel Clavero & telco data centers. international news. and data sovereignty. Santiago Franco USA Kurtis Friesen Jai Wallace DESIGN Head of Design Ross Ellis Designer David Chernicoff Virginia Toledo Patricia Mármol Jess Parker US Correspondent Editor LATAM Assistant Editor LATAM @DavidChernicoff @DCDNoticias @DCDNoticias PUBLISHING DIRECTOR Jon McGowan Former CIO, test lab Editor LATAM edition Patricia is immersed in leader and developer. DatacenterDynamics. technology and says there CIRCULATION Our man in Philadelphia Breaking the moulds and is no better job than Manager gets his hands dirty. based in Madrid, Spain. journalism. Laura Akinsanmi Find us online datacenterdynamics.com datacenterdynamics.es datacenterdynamics.com.br twitter.com/DCDnews Join DatacenterDynamics Global Discussion group at linkedin.com Michael Kassner Paul Mah Tatiane Aquim iPad App on Apple’s App Store US Contributor SEA Correspondent Brazil Correspondent @Datacenter Dynamics @MichaelKassner @paulmah @dcdfocuspt PEFC Certified Our man in Minnesota. IT writer also teaching Our Portuguese-speaking This product is Fifteen years’ enterprise and tech in Singapore. Deep correspondent with an from sustainably managed forests and IT writing on technology, interest in how technology in-depth knowledge of controlled sources science and business. can make a difference. Brazilian public sector IT. PEFC/16-33-254 www.pefc.org UNITED KINGDOM USA SPAIN SHANGHAI SINGAPORE 102-108 Clifton 28, West 44th Street, Calle Alcalá 4 Crystal Century 7 Temasek Blvd Street 16th floor 3ª Planta Tower, 5/F, Suite 5B #09-02A, Suntec London New York, 28014 Madrid 567 Weihai Road Tower One EC2A 4HW NY 10036 España Shanghai, 200041 Singapore 038987 +44 (0)207 377 1907 +1 (212) 404-2378 +34 911331762 +86 21 6170 3777 +65 3157 1395 © 2015 Data Centre Dynamics Limited All rights reserved. No part of this publication may be reproduced or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, or be stored in any retrieval system of any nature, without prior written permission of Data Centre Dynamics Limited. Applications for written permission should be directed to Jon McGowan, [email protected]. Any views or opinions expressed do not necessarily represent the views or opinions of Data Centre Dynamics Limited or its affiliates. Disclaimer of liability: Whilst every effort has been made to ensure the quality and accuracy of the information contained in this publication at the time of going to press, Data Centre Dynamics Limited and its affiliates assume no responsibility as to the accuracy or completeness of and, to the extent permitted by law, shall not be liable for any errors or omissions or any loss, damage or expense incurred by reliance on information or any statement contained in this publication. Advertisers are solely responsible for the content of the advertising material which they submit to us and for ensuring that the material complies with applicable laws. Data Centre Dynamics Limited and its affiliates are not responsible for any error, omission or material. Inclusion of any advertisement is not intended to endorse any views expressed, nor products or services offered, nor the organisations sponsoring the advertisement. Issue 07, September 2015 • datacenterdynamics.com 5 Fresh views on water 3 m ater is a basic need, for people and data centers, but one that can be so obvious it gets overlooked. It’s also an environmental concern as parts of the world suffer droughts. Should data centers worry? WMichael Kassner thinks so (p32), but Professor Ian Bitterlin points out that our usage of water is small in comparison with, say, Coca-Cola bottling or the urinals in McDonald’s restaurants (p28). Data center people have been considering water usage for some while, but with no real sense of urgency. There’s a trickle of interest in the subject now that might grow. A proposal has emerged to include evaporative energy in the warhorse PUE measure (p30), and this has been vigorously opposed by people, including Bitterlin. 1000 Water and power are interlinked – you can use water to reduce your electricity consumption, and in the process (says Bitterlin) reduce overall water use. Volume of water per year Efficiency levels are shocking, Jonathan Koomey for evaporative reminds us (p21), and only a consideration of the entire cooling a system can improve this. 1MW load One way to get at the entire system will be to instrument everything and use analysis to find where Water can be things can be improved. This is part of the promise of the Internet of Things (IoT), that by measuring so obvious we everything we can improve everything. overlook it. When the IoT hype machine gets going, data center people will have a sense of deja vu: our industry pioneered Perhaps the IoT a lot of IoT concepts (p36) with the fabled approach to DCIM (data center infrastructure management). will ensure we All this instrumentation, applied to water distribution systems, will increase efficiency, both within don’t do this the data center and in the world at large. One of the benefits of the IoT could be that it makes sure we don’t overlook the obvious. • Peter Judge – Global Editor @PeterJudgeDCD 6 datacenterdynamics.com • September 2015, Issue 07 EU Data Center Spend BY OFFERING AND MAJOR COUNTRY, 2014, TOTAL €48.8BN STORAGE SYSTEM IAAS/PAAS NETWORKING UK REST OF EU GERMANY SERVER 23% % 38% FRANCE 22 17% INFRASTRUCTURE SOFTWARE SPENDING BY OFFERING AS A PERCENTAGE OF TOTAL COUNTRY SPEND Server Storage Network Infrastructure Software Iaas/Saas GERMANY FRANCE UK REST OF EU SPENDINGGerman BYy OFFERING AS AGerman PERCENTAGEy OF TOTALGerman EU SPENDy Germany Issue 07, September 2015 • datacenterdynamics.com 8 MAKING THE WINNING MOVE ...requires careful planning. DCD’s Intelligence Division delivers analysis and advice on every aspect of the data center industry to help guide you to the right conclusion. • Better-informed decisions • Effective planning • Accurate goal-setting • Efficient budgeting • Regional trend analysis • Market measurement & sizing • Global spend forecasts • Emerging market analyses • Vendor briefings and case studies DCDI research is available either on annual subscription or as a bespoke consultancy service.Contact us now to discuss your requirements: [email protected] www.datacenterdynamics.com/research News Roundup Dell launches scalable unit Dell has created a Datacenter Scalable Solutions (DSS) line selling optimized x86 servers for data centers in heavy-duty processing businesses such as telcos, web tech and hosting companies, and energy and research organizations. Lightning hits Google data Lightning strikes affecting a Google data center in Belgium caused some persistent disk storage customers to lose data, as some facility goes live, offering resiliency storage systems and backup services to its customers, were susceptible to according to Lefdal. While Rittal’s power interruptions Labyrinthine tunnels parent, the German-based Freidhelm at Google’s St Ghislain Loh Group, has signed a lease data center.
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