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Outdoors Queensland Strengthening Connections

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Outdoors Queensland Strengthening Connections Outdoors Queensland Strengthening Connections Outdoors Queensland Strengthening Connections Outdoors Queensland StrengtheningOutdoors Queensland Connections Strengthening Connections Canoeing Across the Ages Greg Denny Canoeing Queensland Outdoors Queensland – Strengthening Connections CANOEING ACROSS THE AGES PARTICIPATION PLACES PATHWAYS PEOPLE 3 WHAT IS CANOEING ? CANOEING –Canoeing is a sport or recreational activity which involves paddling a canoe with a single-bladed paddle. In some parts of Europe canoeing refers to both canoeing and kayaking, with a canoe being called an open canoe. Source: Wiki CANOE – paddler uses a single-blade paddle. KAYAK – paddler uses a double-blade paddle. Canoe & Kayak = PADDLING (sport/competitive AND recreational) 4 STATE OF PLAY 28 Affiliated Clubs – Disciplines – Many and Varied across greater SE Qld and Regional (6 clubs) o Canoe Polo o Canoe Sprint o Canoe Marathon Membership - o Sea Kayaking o 1,250+ o Ocean Racing o 65% - men o Recreation o 35% - women o Whitewater, Slalom o 84% - Over 18+ o Rafting o 66% - 36 years Old & older o Stand Up Paddleboard o Sit-on-Tops o Dragon Boats 5 OUR CHALLENGES 6 RELEVANCE / VALUE PROPOSITION Participation – Places – o Entry-level focus o Target markets o Access to waterways & facilities o Support & encourage clubs o Positive relationship between o Promote/grow paddling paddling and environs o Promote safety People – Pathways – o Enhance capability o Identify opportunities (skills, o Engage and educate expertise, experience) for stewardship o Recognise contribution of volunteers o Provide quality experiences o Encourage aspiring leaders 7 Sandgate Canoe Club – About Us o Social - fun, fitness, friendship o Gentle recreational creek paddles, and adventurous sea kayaking expeditions o Competition training, coaching and racing. o Target markets & programs – - Basic Skills Course (newbies to members/retirees) - Try Paddling (kids/parents) - King Billy (members/competition-racing) o Linkages - Recreation programs (QC) 8 Qld Sea Kayak Club – About Us o Recreational sea kayaking club – social, adventure, skilled o QSKC membership of 100+; 1/3 were new members annually o Virtual club; it has no physical clubhouse, no storage facilities/equipment o Participating in and challenging themselves on organized trips and events – promoting environ, skill development and safety o QSKC provide training, education & awards/certif. o Target markets & innovative programs – - Basic Skills Award (newbies/members) - Graded Paddles(skill development/members) - Trip Leaders (members) o Linkages - Education programs (QC) 9 Currumbin Creek Paddlers – About Us o Family Environment – All ages, Come & Try, Coaching (Squads/ Programs), Racing, Competition, Social Paddling. o Target markets & programs (scaffolding)– - Come & Try(newbies/kids) - Squads/Programs – beginners, intermediate/advanced (members - kids/parents) - Currumbin Capers & Tumbulgum Tweed Classic(members/competition-racing) - The Alley Dash - Monthly Ocean Race (Non members - Ocean Ski Paddlers) o Linkages - Senior programs (GGCC/QC) 10 FUTURE CHALLENGES Future? o Relevance & value proposition (of us and our clubs) o Ability to Change and adapt, as our customers do (ie meet-up groups) o Need for Collectivism (a coordinated approach) o Selling our message (is anyone listening?) 11.
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