Outdoors Queensland Strengthening Connections

Outdoors Queensland Strengthening Connections

Outdoors Queensland Strengthening Connections Outdoors Queensland Strengthening Connections Outdoors Queensland StrengtheningOutdoors Queensland Connections Strengthening Connections Canoeing Across the Ages Greg Denny Canoeing Queensland Outdoors Queensland – Strengthening Connections CANOEING ACROSS THE AGES PARTICIPATION PLACES PATHWAYS PEOPLE 3 WHAT IS CANOEING ? CANOEING –Canoeing is a sport or recreational activity which involves paddling a canoe with a single-bladed paddle. In some parts of Europe canoeing refers to both canoeing and kayaking, with a canoe being called an open canoe. Source: Wiki CANOE – paddler uses a single-blade paddle. KAYAK – paddler uses a double-blade paddle. Canoe & Kayak = PADDLING (sport/competitive AND recreational) 4 STATE OF PLAY 28 Affiliated Clubs – Disciplines – Many and Varied across greater SE Qld and Regional (6 clubs) o Canoe Polo o Canoe Sprint o Canoe Marathon Membership - o Sea Kayaking o 1,250+ o Ocean Racing o 65% - men o Recreation o 35% - women o Whitewater, Slalom o 84% - Over 18+ o Rafting o 66% - 36 years Old & older o Stand Up Paddleboard o Sit-on-Tops o Dragon Boats 5 OUR CHALLENGES 6 RELEVANCE / VALUE PROPOSITION Participation – Places – o Entry-level focus o Target markets o Access to waterways & facilities o Support & encourage clubs o Positive relationship between o Promote/grow paddling paddling and environs o Promote safety People – Pathways – o Enhance capability o Identify opportunities (skills, o Engage and educate expertise, experience) for stewardship o Recognise contribution of volunteers o Provide quality experiences o Encourage aspiring leaders 7 Sandgate Canoe Club – About Us o Social - fun, fitness, friendship o Gentle recreational creek paddles, and adventurous sea kayaking expeditions o Competition training, coaching and racing. o Target markets & programs – - Basic Skills Course (newbies to members/retirees) - Try Paddling (kids/parents) - King Billy (members/competition-racing) o Linkages - Recreation programs (QC) 8 Qld Sea Kayak Club – About Us o Recreational sea kayaking club – social, adventure, skilled o QSKC membership of 100+; 1/3 were new members annually o Virtual club; it has no physical clubhouse, no storage facilities/equipment o Participating in and challenging themselves on organized trips and events – promoting environ, skill development and safety o QSKC provide training, education & awards/certif. o Target markets & innovative programs – - Basic Skills Award (newbies/members) - Graded Paddles(skill development/members) - Trip Leaders (members) o Linkages - Education programs (QC) 9 Currumbin Creek Paddlers – About Us o Family Environment – All ages, Come & Try, Coaching (Squads/ Programs), Racing, Competition, Social Paddling. o Target markets & programs (scaffolding)– - Come & Try(newbies/kids) - Squads/Programs – beginners, intermediate/advanced (members - kids/parents) - Currumbin Capers & Tumbulgum Tweed Classic(members/competition-racing) - The Alley Dash - Monthly Ocean Race (Non members - Ocean Ski Paddlers) o Linkages - Senior programs (GGCC/QC) 10 FUTURE CHALLENGES Future? o Relevance & value proposition (of us and our clubs) o Ability to Change and adapt, as our customers do (ie meet-up groups) o Need for Collectivism (a coordinated approach) o Selling our message (is anyone listening?) 11.

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