place making Mooloolaba

Draft Master Plan September 2015 Quality Information

Document Draft Master Plan Report Ref 60343178 Date 2-September-2015 Prepared by Joshua Hinwood & Mike Gillen Reviewed by Mike Gillen

Revision History This Master Plan was prepared by an independent consultant in conjunction with Sunshine Coast Council. The Master Plan is reflective of a higher level vision Revision Revision Date Details Authorised by Signature for Mooloolaba over a 20 year timeframe and is A 7-August-2015 For Review Mike Gillen subject to further consultation with all stakeholders. B 2-September-2015 For Public Mike Gillen The contents of this report are not endorsed Consultation by Sunshine Coast Council and may not reflect current council policy. All feedback will be considered and the final plan put forward to Sunshine Coast Council for consideration.

All plans, sections, perspectives and imagery contained within this report are indicative artists impressions to illustrate conceptual ideas Client: Sunshine Coast Council only and are subject to further stakeholder consultation, detailed design, and approvals. Prepared by Specific items to note include: AECOM Australia Pty Ltd // Any proposed use of State land that is inconsistent Level 8, 540 Wickham Street, PO Box 1307, Fortitude Valley QLD 4006, Australia with the purpose of a lease or reserve tenure of the land, or if the land is unallocated State land, T +61 7 3553 2000 will require an application to the Department www.aecom.com of Natural Resources and Mines (NRM) ABN 20 093 846 925 // Any proposed changes of the purpose Job No.: 60343178 or tenure to State land requires an application under the Land Act 1994. AECOM in Australia and New Zealand is certified to the latest version of ISO9001, // Proposed uses at the school site are ISO14001, AS/NZS4801 and OHSAS18001. subject to agreement with the Department © AECOM Australia Pty Ltd of Education and Training (DET) (AECOM). All rights reserved. // All future design shall be in accordance with the relevant Australian Standards and authority requirements // Further detailed traffic studies will be required through future design development stages and various elements of the Master Plan may change as a result of detailed analysis.

2 1 Project Background 4 Strategies Introduction and Purpose 04 Access and Movement 22 Context 06 Public Realm and Open Space 25 Opportunities and Challenges 08 Land Use, Built Form and Activation 28 Community Engagement 10 Sustainability Framework 30 Stories of Mooloolaba 12 Placemaking 32 Patterns of Mooloolaba 14 Value Benefit 34 2 Vision and Principles 5 Places Vision 16 Foreshore and Esplanade 36 Principles 17 Northern Parkland 40 Central and Southern Parkland 44 3 Illustrative Master Plan Mooloolaba’s Heart 50 18 Strengthening and Unifying the The Wharf 56 Mooloolaba Experience Southern Gateway 60 Mooloolaba Planting and Materials 62 6 Implementation Key Actions and Recommendations 64

3 one project background

Sunshine Coast Council’s Introduction and purpose consultation process has been instrumental in generating key directions and outcomes of the Draft Master Plan. Project Quality Plan, aspirational vision is The Draft Mooloolaba Master Plan provides a clear, The feedback received provided a clear understanding Inception and Tour to be Australia’s most compelling and unique vision for the future of Mooloolaba of the highly valued qualities of this place and their over the next 20 years and proposes initiatives for aspirations for the future of the beachfront town. A Communication Plan sustainable region. short, medium and long term change. The Master Plan

The Draft Master Plan will guide the maturing of the town, 2015 presents a transformative vision that involves place- Review Background Studies, Mar - Apr A place that is vibrant, green and specific planning and design principles that will be drawing upon Mooloolaba’s natural strengths (celebrating 1 stage Best Practice Analysis supported by a staging and implementation strategy. the ocean and river) and building upon its diverse qualities, diverse with communities that are such as its high amenity, coastal urbanity, and local, Develop Engagement clean, accessible and inclusive. The Draft Master Plan consists of domestic and international leisure and tourism appeal. Presentation Materials four interrelated elements: The Draft Master Plan demonstrates that balanced The Sunshine Coast prides // Vision growth can be achieved by creating a sensible itself on its outstanding open // Principles mix of public realm improvements supported by Establish Community Engagement Plan // Strategies and Places sustainable redevelopment opportunities harnessed space and waterways and by integrated transport solutions. The outcome seeks B // Projects to enhance the simple, authentic qualities that typify aspires to create places that; Community Engagement Phase 1 2015 Mooloolaba has been the focus of numerous planning Mooloolaba and preserve the essence of this place 1 age Apr - Jun / Are resource efficient and studies, investigations, and infrastructure works since whilst providing for year-round and long-term vitality. st the endorsement of the Maroochy Plan 2000 and the Key Findings and Recommendations environmentally sensitive subsequent Sunshine Coast Planning Scheme 2014. Process / Embrace creative techniques Under the Sunshine Coast Operational Plan 2014-2019, The development of this Draft Master Plan has followed Mooloolaba is identified as one of five priority towns a five stage process, as illustrated opposite. Community and smart technology to within the region that is to undertake a comprehensive engagement was a critical component of Stage 1. improve quality of life planning and design review. The is intended to promote The initial stage included background reviews and Draft Master Plan innovative urban design, place development, and best practice analysis, as well as, a guided site 2015

place management outcomes that will set a strong Jul - Aug investigation. Following on from this, the community 2 stage / Create an engaging and Urban Design Advisory Panel Review strategic direction for the future of Mooloolaba, whilst engagement process was undertaken. inclusive public realm maintaining natural assets and enhancing lifestyle. Participants of the consultation period were asked via Drawing on previous Enquiry by Design workshops, survey and public open-day event for feedback on and tying in existing projects and studies, what they love about Mooloolaba, what they would key project opportunities were developed for change, and what their vision for the future of the Community Engagement Phase 2 stakeholder and community consultation. town would be. A two-day workshop and one-on-one This document demonstrates how this previously conversations were had with key stakeholder groups, Sept age 3 age undertaken work has been advanced to form a providing a broad range of opportunities and challenges 2015 Creative Review holistic Draft Master Plan for Mooloolaba. experienced by local traders, accommodation providers, st educational institutions, community and environmental The Draft Master Plan has been developed by groups, event organisers, tourism operators, and Key Findings and Recommendations employing the principles and practices of a place developers. These details have provided significant making process. The fundamentals of place making input into the initiatives of the Draft Master Plan. aim to seek genuine and detailed feedback from the community, business traders, key stakeholders, and A second phase of community engagement in September visitors through an interactive engagement process. This provides an opportunity for the community to review the Final Master Plan Draft Master Plan and provide feedback on its direction. 2015 stage 4 stage helps to establish a better understanding of the core Oct - Dec values, needs, and hopes for the future as expressed The feedback received will again help to inform and by the local community. Community participation in the finalise the delivery of a Master Plan for Mooloolaba. 4 Objectives Relationship to Existing Studies A number of previous site specific studies and recent Similarly, a range of related projects have informed In addition, the following strategic Planning and Sunshine Coast Council’s projects have been carried out within the Mooloolaba the development of the Draft Master Plan, including: Tourism documents have also been reviewed and used Master Plan Area. This report looks to build upon to guide the development of the Draft Master Plan; objectives for the Mooloolaba / and integrate these previous studies into a holistic / Sunshine Coast Light Rail, Shaping / Master Plan are to: vision for Mooloolaba with principles and strategies our Future Report - 2014 / Sunshine Coast Corporate Plan 2014-2019 that will inform high quality and achievable transport, // The Spit Futures Plan - 2009 // Sunshine Coast Regional Council – Mooloolaba • Capitalise on the future public realm, built form and economic outcomes. // Brisbane Road Widening – Preferred Centre Background Planning Report - October 2012 Concept Layout - September 2011 // Sunshine Coast Regional Economic direction for Mooloolaba The following studies have informed the scope and // Mooloolaba to Minyama Cycleway, River Development Strategy 2013 – 2033 direction of this Draft Master Plan and have been to become an outstanding Esplanade Section – December 2014 // Sunshine Coast Tourism Opportunity reviewed and refined through further stakeholder Master Plan 2009-2017 tourist & residential locality and community engagement feedback, as / outlined in the following section of this report: / Sunshine Coast Tourism Region Destination • Develop exciting parks and Tourism Plan - August 2014 // Internal SCC Place Making Visioning // SCC Regional Economic Development Strategy entertainment spaces Workshop – July 2011 Tourism, Sport and Leisure Action Plan 2014 – 2018 • Create better pedestrian // Mooloolaba Place Audit Report – 8th Oct 2012 // Region Wide Key Issues Paper No. // Mooloolaba EBD Visioning Workshop 1: Economic Development walkways and cycle links 1 – November 2012 // Sunshine Coast Waterways and Coastal // Mooloolaba EBD Stage 2 Workshop Management Strategy 2011 • Reinvigorate older areas Outcomes Report. – 3rd November 2014 // Sunshine Coast Planning Scheme 2014 // Sustainable Transport Strategy 2011-2031 • Improve the transport network // Active Transport Plan 2011-2031 and parking and provide // Mooloolaba Integrated Land Use Transport Study a significant opportunity // SEQ Principal Cycle Network Plan // CoastConnect (Concept Design Impact to further reduce parking Management Plan – CDIMP) and congestion issues place making • Become one of the top 10 Mooloolaba beaches in Australia

20 Vision Principles Strategies Projects planning and Places desired year design function and implementation intent and design plan direction character

5 one project background context Mooloolaba is located on a prime north facing Traffic congestion and parking are the primary beach, nestled amongst its natural assets of issues affecting Mooloolaba. Historically, accessing Alexandra Headland and the Mooloolah River. Mooloolaba has been problematic but in recent years the increase of regional day-trip visitors has created For generations these assets, together with a long, congested queues predominantly lining Brisbane relaxed atmosphere, have continued to attract Road reaching back to the Mooloolaba exit off the residents and visitors to the Mooloolaba stretch Sunshine Motorway. Further adding to the congestion of coastline. From its modest beginnings as a is a reliance on vehicles for local movements and fishing and timber village into one of the Sunshine under provision of public transport services through Coast’s premier water-based leisure and holiday Mooloolaba. This Draft Master Plan aims to promote precincts. Mooloolaba is a strategically important more sustainable and efficient movements through the asset to the region and sustaining the assets that town to ease congestion and related parking problems. make it such a popular place is key to maintaining its position as a leading tourism destination. Initiatives such as the four-lane widening of the major arterial road through Mooloolaba and a consolidation Tourist accommodation and associated retail and of public parking away from the foreshore will provide hospitality offers have grown to establish a distinctive opportunity for more efficient traffic flows and minimise resort strip along Mooloolaba Esplanade. congestion associated with finding a parking bay. In recent years, the town has reached a point where Future public transport enhancements, such the popularity of the foreshore has outgrown the level as rapid bus and light rail systems, will connect of amenity, pathway network and car parking provision. Mooloolaba to other Sunshine Coast destinations Visitor numbers to Mooloolaba in summer are reaching and attractions. The provision of light rail will unprecedented peaks and as a result, access into the also significantly contribute to the reduction of foreshore area is highly constrained. Once within the congestion and parking issues in the area. precinct, pedestrians and motorists are conflicted and The introduction of a light rail system will require experience further congestion. It is apparent that the further planning investigations to be undertaken foreshore area is struggling to accommodate these Scope of Draft Master Plan study area for Mooloolaba and the wider region. large numbers and diversity of users. By removing clutter and reclaiming spaces, a prime recreational foreshore parkland is possible for the enjoyment of all.

Within the next two decades (the timeframe of this population* Draft Master Plan) Mooloolaba’s population is predicted to grow by 20%. Presently, there is potential to increase * Sources: the number of permanent residents living in the area. // Australian Bureau of Statistics, 2011 & 2014 This would help to support the local economy year- round. The area between the canals and foreshore // Sunshine Coast Council Population 80% 43% 18% is at the heart of Mooloolaba and predominantly Assessment Project (PAP) characterised by low-rise residential development. It // Quarterly Tourism Report & Data permanent resident of permanent temporary residents 2015 2036 that own a property for currently lacks activity and connectivity to the water. Appendix, Sunshine Coast Destination population residents that rent personal holiday use This area, termed the ‘Heart of Mooloolaba’ by this Ltd, June Quarter, 2014 Sunshine study, has the potential to become an attractive Coast Tourism Update, Sunshine 58% 20 to 24 mixed use precinct that would offer an urban village Coast Destination Ltd, July 2015 The Sunshine Coast’s largest age group in lifestyle that caters for growth in visitor and resident // Tourism Research Australia (National and 11,064 553 ha 20 predicted population Mooloolaba & the highest population, eases the pressure on foreshore parking, International Visitor Surveys (June 2014) increase by 2036 growth rate of new permanent residents area of Mooloolaba / persons per hectare and creates an alternative destination to the beach. // Sunshine Coast Tourism Region Destination residents to the area Tourism Plan, Final Report August 2014 living in... Alexandra Headland = 6 Mooloolaba benefits from a range of natural features and mix of natural assets leisure, tourism and commercial activities, that together create a strong sense of place and identity. Key aspects include: economics*

23 degrees 7 hrs 1 km

average year-round average sunshine prime north temperature per day facing beach

1.5M 4.5 nights $219.5M 8.6/10 transport annual day-trip visitors to domestic visitors average tourist dollars brought passengers rated Mooloolaba (the largest day- length of stay into the regional Mooloolaba 8.6 / 10 during trip destination in the region) economy in 2014 the maiden P&O cruiseship visit in July. This is the 3,500 highest on-shore destination rating in Australia. approx. domestic overnight visitors staying within 14 km 4 km bus & light marina Mooloolaba on any given day from the Sunshine from the new Maroochydore rail offers protected berths in Coast international Town Centre the heart of Mooloolaba to connect Mooloolaba airport to the rest of the 1 hr 15m coast in the future from Brisbane by car 60% 30% 10% 15.7% open space domestic day-trip international increase in international overnight visitors visitors to the visitors to the Sunshine visitors reqion on any Coast region, given day Queensland’s highest 4,000 international visitor competitors participate in the growth area > 2000 Mooloolaba Triathlon Festival tourist dwellings in Mooloolaba 63% 40% major events family friendly framed by walk, jog or cycle average annual accommodation visitors to the region occupancy in Mooloolaba stay with friends see world class athletes children’s play on nature easily accessible and caters at no spectator cost the foreshore for recreational, commuter with a low of 51% in May to or relatives landform and retained and exercise activities a peak of 76% in January coastal vegetation

7 one project background

opportunities and challenges The previous studies and consultation undertaken for Mooloolaba identified the following key opportunities and challenges: 1 // prioritisation of infrastructure improvements // ability to cater to the growing international and regional tourism markets // enhanced open space, recreational and community facilities Mooloolaba Esplanade // improved connectivity and links for Budrim Ave Mooloolaba Esplanade First 2 pedestrians and cyclists Avenue First Lane Brisbane Road First Avenue Smith Street // integration of infrastructure to better cater Burnett Street Venning Street

for festivals, markets and events Meta Street Parkyn Parade 3 Muraban Street // improved economy and resilience to carry through low tourism seasons // housing and accommodation Muraban Street

diversity and affordability Naroo Ct Douglas Walan Street

River Esplanade // retention and enhancement of the Street

Bahlaka Street

Burnett Street natural character of the foreshore Venning Street

Coree Ct Smith Street // balancing road corridor constraints with enhanced

Goonawarra Avenue Brisbane Road active and multi-modal transport movements 4 Three key placemaking opportunities were identified Barooga Cres for the Master Plan during the previous Enquiry By Foote Street Tarcoola Avenue Design Workshops as shown on the adjacent diagram.

In addition to these opportunities, an upgrade of the entry experience along the Southern Gateway into 0 50 100m Mooloolaba along Brisbane Road was identified as a fourth opportunity during a recent stakeholder E xisting Projects Links and Nodes Key Opportunities engagement workshop held in May 2015. & Studies Active links 1 The Foreshore Waterfront promenade Cycle Links Iconic ‘cliff to beach’ walk 2 Green Links through the Heart Family activity zone Preferred Light Rail Route (such as water play, swimming 3 The Wharf for further investigation lagoon and tidal pool) Gateway arrival node Brisbane Road Widening 4 Southern Gateway (4 lane upgrade) Event hub Development core Brisbane Road Car Park Site Pedestrian links between foreshore and canal

8 Key Placemaking Opportunities Collectively, these four places provide distinctive locations for positive change and the creation of new public realm, built form, and access and movement improvements.

1 2 3 4

Foreshore & the mooloolaba the southern esplanade heart wharf gateway

A ‘Great Ocean Walk’ experience The ‘Heart of Mooloolaba’: A revitalised Wharf precinct Welcome to Mooloolaba A place that encourages active, healthy living and a place to explore A vibrant leisure and tourism precinct to explore The Southern Gateway is the first experience of establishes Mooloolaba as one of the top 10 beaches An integrated, ‘green’ hub that supports and and experience Mooloolaba’s enviable coastal Mooloolaba and what it has to offer for most visitors in Australia. A wide, continuous waterfront pedestrian encourages sustainability and livability by offering lifestyle. The precinct celebrates an identity arriving into Mooloolaba. The journey will celebrate and and cycle promenade takes in Mooloolaba’s greatest a vibrant place to live, work, meet and connect. enriched by a strong connection to water - from promote the identity of Mooloolaba with streetscape natural assets via a string of community, cultural, and North-south active pedestrian connections link canals to the river and out to the ocean. and architectural statements that frame views, create event spaces. Catering to a variety of activities and beach and canal waterfronts via a new coastal memorable moments, and improve wayfinding experiences from family barbecues on the lawn to urban village, supported in the future by light rail. through treatments that reflect Mooloolaba’s natural hosting weddings, markets, festivals and events. assets, coastal context, and relaxed lifestyle.

9 one project background

community engagement The Draft Master Plan is the result of feedback received from over 1000 participants involved in a first phase Public Event Day of consultation held in May 2015. It introduced the place making project and sought feedback from a wide spectrum of the community including school children, 1. Community visioning local community groups, residents, landowners, local business owners, event organisers, visitors, 2. Street activation tourism boards, and state government agencies. 3. Interactive feedback State Government departments have included Economic Development QLD (Department of Infrastructure, Local 4. Survey questionnaire and Government and Planning), Department of Natural social media feedback Resources & Mining, Department of Transport and Main Roads, Department of Education & Training, and Department of Public Works & Housing.

Three key engagement methods formed part of the engagement strategy (see opposite) including a public event day, one-on-one meetings and a stakeholder workshop.

In addition to the events, a public survey asked for feedback from the community on what they love about Mooloolaba, what they would improve, and what their vision for the future of the town would be. A summary of the findings from the survey questionnaire has been included within this report which draws out the key attributes of Mooloolaba that the community values.

Community consultation for the project was advertised through council’s website, a letter mail out to 1,800 property owners, discussions with 300 businesses, adverts in local newspapers, on local radio and television, display/hand out of flyers Stakeholder meetings and posters, and notifications on social media. 1. Opportunities and issues Social media was used as a community engagement tool with members of the public given the opportunity to 2. Ideas-focussed participate through Facebook, Twitter and Instagram. 3. Coordinated stakeholder response The participatory approach undertaken throughout the process has allowed a variety of ‘place’ ideas and aspirations to emerge for Mooloolaba.

10 Key Findings The engagement process provided an Most participants were enthusiastic about the opportunity for the community to contribute to possibilities of change in Mooloolaba. There the development of the Draft Master Plan. Below was strong support for the preliminary initiatives 1. White-walling of is an overview of the feedback received. being discussed and general agreement that vision & ideas any future improvements that would benefit the Most common responses received: community, preserve the strengths of Mooloolaba, 2. Focus on key areas: // the community place significant value on the beach and be delivered were priority actions. / • ‘the Wharf’, / the identity of the locality is enshrined in the A two-day key stakeholder workshop investigated Workshop beach and its associated healthy lifestyle the opportunities and challenges highlighted by the // enhanced access to the beach and community and developed early concept ideas for the • ‘the Heart’ supporting family friendly facilities are four key places across the Draft Master Plan area. essential for any future Master Plan • ‘the Esplanade’ The key findings from the engagement // improved car parking provision and relocation exercise have been used to inform the of car parking from the foreshore is essential • ‘the Southern Gateway’ development of this Draft Master Plan. for enhanced foreshore amenity // traffic congestion needs attention with road For further detail regarding the community improvements a priority over development that engagement process, activities and feedback, would encourage more visitors to Mooloolaba refer to the Community Consultation Feedback Report (June 2015).

The key strengths of the area are considered to be:

// the natural assets, particularly the beach and ocean views // the diversity of active and passive recreational opportunities // the potential of the marina and wharf site // growing demand and attraction to tourists // economic opportunities stemming from regional growth, tourism, cultural events, and festivals // the potential of transforming existing foreshore car parking areas into public open space

The most frequently raised concerns and areas for improvement include:

// traffic and public transport provision Next Steps // congestion on major roads Provide your // the potential of light rail with a need for a short-term public transport solution feedback on this // car parking provision with an increase Draft Master Plan compared to existing numbers // densification, built form and heights // a need to reinvigorate Mooloolaba as a place for locals

11 one project background Stories of Mooloolaba early surveying stories of Mooloolaba Europeans did not discover The Spit until 1823. In 1823 Thomas Pamphlet, John Finnegan Mooloolaba is named from an Aboriginal word meaning and Richard Parsons became the first known “black”. Another meaning is “red-bellied black snake”. Europeans in the locality where they were It was originally known as Mooloolah Heads. adopted by an Aboriginal group and travelled with them through the Sunshine Coast region. 1890 The first inhabitants of the Maroochy district were the Aboriginal people of the Gubbi Gubbi language In the 1860s, shipping along the Queensland coast group, which consisted of a number of tribes including was increasing significantly and the need for a safe the Nalbo, Gubbi Gubbi, Dallambara and Undanbi. harbour between Brisbane and Maryborough emerged. From the 1870s and into the 1880s, Mooloolah Heads For 20,000 years they hunted the ranges, fished became the gateway to the Maroochy District. It the rivers and gathered seafood from the ocean. established itself as the favoured port in the region over Every third year, hundreds of Aboriginal people the Maroochy River which was susceptible to large travelled to the Blackall Range for feasting on bunya ocean swells and had sand bars that made navigation nuts, exchanging goods, initiation ceremonies, into the port hazardous. Mooloolah Heads on the other performing corroborees and unifying their culture. hand was suitably sheltered by Point Cartwright. By the time Europeans came to the Sunshine Settlement of the area dates from around the 1860s, Coast, the tribes had formal distinct territories with with land used mainly for timber, grazing, farming and clearly defined boundaries. Tribal boundaries were fishing. Gradual growth took place in the late 1800s often marked by sacred trees along the sides of the as Mooloolaba became a timber depot and wharf. pathways. There was a network of Aboriginal pathways Growth stopped in the late 1890s as river transport across the Sunshine Coast - the main one ran from declined and the timber depot was relocated. Land 1870 Beerburrum to Cooran and the North Coast Railway was subdivided in the late 1910s, with expansion timber trade line was later built alongside it. Undanbi territory lay in the 1920s as a seaside holiday village. to the East and Nalbo to the west of the pathway. Significant residential development took place With the coming of Europeans, the local Aboriginal 1820’s 1860’s - 70’s 1880’s - 90’s from the 1960s, spurred by Brisbane residents people could no longer pursue their nomadic heading to the beach for holidays, with rapid Europeans discover The Spit. Lieutenant Heath surveyed Construction of the North way of life and progressively lost the use of their growth also occurring during the 1980s. The and chartered the Mooloolah Coast Rail line. resource areas. In 1897, legislation was passed Thomas Pamphlet, John population continued to increase between 1991 River mouth and harbour. which legalised the removal of Aboriginal people Finnegan and Richard Parsons The importance of the depot at and 2006 as new dwellings were added to the area, from white settlements. Many of those living in the are ‘adopted’ by an Aboriginal Early Settlement of the area Mooloolah Heads declined when particularly medium to high density housing. Maroochy area were resettled on Fraser Island, group and travelled with them included the founding of a timber Pettigrew transferred his activities and later taken to a reserve at Cherbourg. For further detail regarding the history of the area, refer through the Sunshine Coast. depot and wharf at Mooloolaba to Maroochydore, establishing to the Stories of Mooloolaba Report (August 2015). in 1864 by William Pettigrew. a sawmill there in 1891. In 1897 legislation was Sources: Sunshine Coast Regional Council; Helen Gregory, passed which legalised the Making Maroochy: a history of the land, the people and the removal of Aboriginal people shire, Brisbane, Boolarong for Maroochy Shire Council, 1991 from white settlements.

12 1935 1920 surf club evolution 1981

1890 holidaying on the river Esplanade resorts 1915 2015

river and canal development 1970 1995

1900’s - 20’s 1920’s - 30’s 1940’s - 50’s 1960’s - 70’s 1980’s - 90’s 2000 - today 2015 - 2031

Early land subdivision and The name ‘Mooloolaba’ Expansion due to Early 1960s - name Rapid population growth High rise resorts continue Creation of a world class expansion to include holiday was adopted to differentiate affordable seaside blocks “Sunshine Coast” becomes sees the construction of to fill out the Esplanade and foreshore parkland through cottages and houses along between this developing area for Brisbane residents. official for the area. taller hotel buildings. establish the outdoor dining relocation of car parking the Mooloolah River. and the Mooloolah township strip that exists today. and northern caravan park. Public amenities and Continued residential Duplication of the Bruce on the North Coast Railway. Industry focussed on trafficable roads improved. development and the creation Highway cuts travel Streetscape upgrades associated Wharf reinvigoration as fishing and fruit growing. Establishment of community of larger canal estates at the time from Brisbane. with new development a high quality leisure and leisure and tourism facilities mouth of the Mooloolah River. continue to enhance the entertainment precinct. Mooloolah River Sports Underwater World such as the bowls club Esplanade experience. Club established in 1919. Redevelopment of the opens in 1989. and SLSC (1923). Enhanced permeability Surf Life Saving Club. Development of First Avenue. and activation of the Construction of the Camping on the Spit. Heart of Mooloolaba. Loo with a View.

13 one project background

water mark

Pandanus

headland p atterns of Mooloolaba In addition to the natural setting, Mooloolaba’s beach and foreshore exhibit iconic Mooloolaba is well known for the beauty of its natural imagery and patterns in the form of: headland, rock pools, beach and waterfront and fosters a strong attachment in the hearts and minds // Clustered masts at the marina of residents and visitors. The Draft Master Plan aims // Beach flags flapping in the breeze to embrace the natural surrounds and draws on the // Recognisable form and striking outlook forms and patterns of nature as key inspiration for the from the ‘Loo with a View’ design intent, composition, and character of public // Beachfront dining and cafe culture realm and foreshore enhancements. This includes: // The palette of materiality and patterns // Smooth flowing forms of the crescent shaped of the Esplanade streetscape. beach and sinuous headland are reflected in Public realm upgrades within the Mooloolaba Draft the flowing forms of the foreshore parkland. Master Plan area will draw inspiration from these // The combination of hard rock pool and soft natural and built forms and aim to strike a balance that patterns of Mooloolaba sand dunes inspires the balanced approach to will enhance user amenity and provide opportunities beach edge enhancement and preservation. to interact with the natural setting. Treatments will // The foaming waves and watermark on the beach reflect a distinctive Mooloolaba character that aligns influence form and patterning of pavements with its natural, healthy and vibrant lifestyle. and demarcation of different zones. dune planting // The signature Sunshine Coast foreshore species of Casuarina, Banksia and Pandanus provide striking leaf forms, shadows, fruit, flowers and nuts that influence the design and detailing of elements such as custom children’s play grounds, water play and art. stone native vegetation

14 rock pools patterns of Mooloolaba timber deck

boat masts

15