The Jurys Inn Brighton Waterfront, Brighton, UK The European Conference on Media, Communication + Film 2018 July 09–10, 2018 FEARFUL FUTURES OFFICIAL CONFERENCE PROCEEDINGS Organised by IAFOR in association with the IAFOR Research Centre at Osaka University and IAFOR’s Global University Partners ISSN: 2188-9643 “To Open Minds, To Educate Intelligence, To Inform Decisions” The International Academic Forum provides new perspectives to the thought-leaders and decision-makers of today and tomorrow by offering constructive environments for dialogue and interchange at the intersections of nation, culture, and discipline. Headquartered in Nagoya, Japan, and registered as a Non-Profit Organization 一般社( 団法人) , IAFOR is an independent think tank committed to the deeper understanding of contemporary geo-political transformation, particularly in the Asia Pacific Region. INTERNATIONAL INTERCULTURAL INTERDISCIPLINARY iafor The Executive Council of the International Advisory Board Mr Mitsumasa Aoyama Professor June Henton Professor Baden Offord Director, The Yufuku Gallery, Tokyo, Japan Dean, College of Human Sciences, Auburn University, Professor of Cultural Studies and Human Rights & Co- USA Director of the Centre for Peace and Social Justice Southern Cross University, Australia Lord Charles Bruce Professor Michael Hudson Lord Lieutenant of Fife President of The Institute for the Study of Long-Term Professor Frank S. Ravitch Chairman of the Patrons of the National Galleries of Economic Trends (ISLET) Professor of Law & Walter H. Stowers Chair in Law Scotland Distinguished Research Professor of Economics, The and Religion, Michigan State University College of Law Trustee of the Historic Scotland Foundation, UK University of Missouri, Kansas City Professor Richard Roth Professor Donald E. Hall Professor Koichi Iwabuchi Senior Associate Dean, Medill School of Journalism, Herbert J. and Ann L. Siegel Dean Professor of Media and Cultural Studies & Director of Northwestern University, Qatar Lehigh University, USA the Monash Asia Institute, Monash University, Australia Former Jackson Distinguished Professor of English Professor Monty P. Satiadarma and Chair of the Department of English Professor Sue Jackson Clinical Psychologist and Lecturer in Psychology & Professor of Lifelong Learning and Gender & Pro-Vice Former Dean of the Department of Psychology and Master of Teaching and Learning, Birkbeck, University Rector of the University, Tarumanugara University, Professor Arthur Stockwin of London, UK Indonesia Founding Director of the Nissan Institute for Japanese Studies & Emeritus Professor Mr Mohamed Salaheen The University of Oxford UK Professor Sir Geoffrey Lloyd Director, The United Nations World Food Programme, Senior Scholar in Residence, The Needham Research Japan & Korea Institute, Cambridge, UK Professor Chung-Ying Cheng Fellow and Former Master, Darwin College, University Mr Lowell Sheppard Professor of Philosophy, University of Hawai’i at of Cambridge Asia Pacific Director, HOPE International Manoa, USA Fellow of the British Academy Development Agency, Canada/Japan Editor-in-Chief, The Journal of Chinese Philosophy His Excellency Dr Drago Stambuk Professor Keith Miller Croatian Ambassador to Brazil, Brazil Professor Steve Cornwell Orthwein Endowed Professor for Lifelong Learning in Professor of English and Interdisciplinary Studies, the Science, University of Missouri-St.Louis, USA Professor Mary Stuart Osaka Jogakuin University, Osaka, Japan Vice-Chancellor, The University of Lincoln, UK Osaka Local Conference Chair Professor Kuniko Miyanaga Professor Gary Swanson Director, Human Potential Institute, Japan Distinguished Journalist-in-Residence & Mildred S. Professor A. Robert Lee Fellow, Reischauer Institute, Harvard University, USA Hansen Endowed Chair, The University of Northern Former Professor of English at Nihon University, Colorado, USA Tokyo from 1997 to 2011, previously long taught Professor Dennis McInerney at the University of Kent at Canterbury, UK Professor Jiro Takai Chair Professor of Educational Psychology and Co- Secretary General of the Asian Association for Social Director of the Assessment Research Centre Psychology & Professor of Social Psychology Professor Dexter Da Silva The Hong Kong Institute of Education, Hong Kong Graduate School of Education and Human Professor of Educational Psychology, Keisen University, SAR Tokyo, Japan Development, Nagoya University, Japan Professor Brian Daizen Victoria Professor Svetlana Ter Minasova Professor Georges Depeyrot Professor of English President of the Faculty of Foreign Languages and Professor and Director of Research & Member of the Fellow of the Oxford Centre for Buddhist Studies Area Studies, Lomonosov Moscow State University Board of Trustees French National Center for Scientific Research Professor Yozo Yokota (CNRS) & L’Ecole Normale Superieure, Paris, France Professor Michiko Nakano Director of the Center for Human Rights Affairs, Japan Professor of English & Director of the Distance Former UN Special Rapporteur on Myanmar Professor Johannes Moenius Learning Center, Waseda University, Tokyo, Japan Professor Kensaku Yoshida William R. and S. Sue Johnson Endowed Chair of Professor of English & Director of the Center for the Spatial Economic Analysis and Regional Planning Professor Thomas Brian Mooney Teaching of Foreign Languages in General Education, The University of Redlands School of Business, USA Professor of Philosophy Sophia University, Tokyo, Japan Head of School of Creative Arts and Humanities Professor of Philosophy and Head of School of Creative Arts and Humanities, Charles Darwin University, Australia The European Conference on Media, Communication & Film 2018 Official Conference Proceedings ISSN: 2188-9643 © The International Academic Forum 2018 The International Academic Forum (IAFOR) Sakae 1-16-26-201 Naka Ward, Nagoya, Aichi Japan 460-0008 ww.iafor.org Table of Contents Woomera’s Women: Roles and Rolls of Film Stella Marie Barber pp. 1 - 16 Communication of Thailand Homestay Standard Compares ASEAN Homestay Standard Singh Singkhajorn Rasika Angkura Patcharapa Euamornvanich pp. 17 - 26 Texting Behavior' And Impacts of 'Mobile Messaging' on Youth of Pakistan: A Uses and Gratification Analysis Shahzad Ali pp. 27 - 38 Fears in 21st Century Through Sci-Fi Movies Qingyue Peng pp. 39 - 48 Development of Instruction in Television Creative Presentation Course Through Digital Media Sanpach Jiarananon pp. 49 - 58 The End of Utopia as We Know It? Zygmunt Bauman’s Take on Our Contemporary Times Anna Karin Jytte Holmqvist pp. 59 - 66 Internet Banters: Construction of Resistance and Deconstruction of Meaning Yanshuang Zhang pp. 67 - 76 Disclosing the State of Fear in Contemporary Taiwan- the Indeterminacy of the Taiwanese Film Noir, Who Killed Cock Robin Julien I Chung Chang pp. 77 - 86 Globalisation and Fearful Futures in the Thai Cultures Asawin Nedpogaeo pp. 87 - 100 The Media’s Portrayal of Aging Society in Thailand Thitinan Boonpap Common pp. 101 - 114 We Need to Talk: Language and Communication in The Martian and Arrival Simon Lovat pp. 115 - 124 Individually Driven Narratives Facilitate Emotion and Consumer Demand Matt Johnson Laura Detter Prince Ghuman pp. 125 - 130 Re-defining the Self: Thai Documentary Films After Coup d’état in 2014 Sopawan Boonnimitra Peerachai Kerdsint pp. 131 - 140 Neuromarketing: Analysis of Packaging Using Gsr, Eye-Tracking and Facial Expression Ubaldo Cuesta Jose Ignacio Niño Luz Martínez pp. 141 - 148 The Influence of Participation in Sedupe Se Sekolong (SSS) Educational Radio Programme on Academic Achievement Lesiba Samuel Thitshere Maphoso Mogau Clement Leshilo pp. 149 - 161 The European Conference on Media, Communication & Film 2018 Official Conference Proceedings Woomera’s Women: Roles and Rolls of Film Stella Marie Barber, Murdoch University, Australia The European Conference on Media, Communication & Film 2018 Official Conference Proceedings Abstract In the aftermath of WW2, with the onset of the Cold War, Australia became one of a few global centres for the testing of rockets and other long-range weapons. By the mid 1950s a town named Woomera had been created in the Australian Desert with a population of 7,000 at its peak. Women’s roles at Woomera were initially expected to be traditional – supportive wives and mothers. This paper focuses on women who undertook new roles operating the sophisticated Kine-theodolites that filmed and tracked the rocket firings and other women who assisted in the production and post- production processes. When the range was established at Woomera, the British and Australian governments were both fearful of the future. My research has found that the women working on the range did not share the fear of the perceived “communist menace” and a possible third World War. For them, many of whom were still in their teens, life was all about “having fun.” I have been fortunate to have tracked down and met some of the women who worked at Woomera in the 1950s-1970s and have also found film footage of them working on the Kine-cameras. My research is part of an Australian Research Council (ARC) discovery project auditing Australian produced “utilitarian” film from 1946-1980. The key investigators are Professor Ross Gibson (University of Canberra), Associate Professor Deane Williams (Monash University), and Professor Joe Masco at the University of Chicago and Associate Professor Mick Broderick at Murdoch. Keywords: Woomera, women, Cold War, kinetheodolite, cameras, social history, oral history iafor The