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Transforming LA Mission Impact

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Transforming LA Mission Impact CULVER CIT Y / VENICE — August 9, 2015 HEART OF LA — October 18, 2015 THE VALLEY — March, 2016 SOUTHEAST CITIES — May, 2016 Transforming LA Mission Impact CicLAvia transforms streets into car-free, CicLAvia catalyzes vibrant public spaces, CicLAvia is cited as a transformative force, linear parks for strolling, biking, playing and active transportation and good health through showing what is possible when people are exploring the city from a new perspective. car-free street events. CicLAvia engages with given the opportunity to engage transporta- Since it began in 2010, CicLAvia has quickly people to transform our relationship with our tion from a new perspective. Since its launch become Los Angeles County’s most popular communities and with each other. in October of 2010, CicLAvia has held nine public event, consistently attracting tens of events, covering nearly 90 miles of city streets. thousands of participants. Each event creates an opportunity for dif- ferent communities, economic classes and CicLAvia is free of charge and open to all ethnicities to interact and engage with neigh- interests, and every kind of non-automotive borhoods, cultures, businesses and each other transit imaginable. in a way that isn’t possible any other day in Los Angeles. CULVER CIT Y / VENICE — August 9, 2015 HEART OF LA — October 18, 2015 THE VALLEY — March, 2016 SOUTHEAST CITIES — May, 2016 SPONSORSHIP LEVELS $$$$$ - $$$ Branded Hub Zone at Seating Area or Branded Neighbor- CicLAvia Hub Stage hood Guide $100,000 per CicLAvia $25,000 per CicLAvia $25,000 per CicLAvia $25,000 per CicLAvia $350,000 for four $75,000 for four $75,000 for four $75,000 for four • Hub space in 10 x 30 and woul • 10 x 30 footprint on site brand- • 10 x 20 footprint on site for seat- • Pre-distribution along the route ing area or stage branded with be branded with company imag- ed with company imagery • Sponsor click-through logo company imagery and multiple ery through tente and multiple through tents and multiple logo placement on pdf of Guide on logo placements in surrounding logo placements placements the CicLAvia website area • Seating space available for fur- • Logo recognition on all CicLAvia • Post-distribution for year after at • Promoting arts and culture ther programming activation to collateral and website events events that are community driv- extend Hub space • Logo recognition on CicLAvia en & accessible to all • Co-branded content on all social • Logo recognition on all CicLAvia route map media platforms • Stage or seating area present- collateral and website • Recognition and call-outs on ed as a CicLAvia highlight in all CicLAvia social media networks • Logo recognition on CicLAvia marketing & press materials route map • Multiple product donation with • Logo recognition on all CicLAvia online promotion for free draw- • Recognition and call-outs on collateral and website CicLAvia social media networks ing* • Recognition and call-outs on • Signage for donated items • Multiple product donation with CicLAvia social media networks online promotion for free draw- at all hubs ing* • Multiple product donation with online promotion for free draw- • Signage for donated items ing* at all hubs • Signage for donated items **Available at All Sponsorship Levels at all hubs CULVER CIT Y / VENICE — August 9, 2015 HEART OF LA — October 18, 2015 THE VALLEY — March, 2016 SOUTHEAST CITIES — May, 2016 SPONSORSHIP LEVELS $$ - $ Community Friend Level Supporter Level Pedicab $2,500 Level $10,000 $7,500 $5,000 for two cabs • 10 x 10 booth on site • 10 x 10 booth on site • 10 x 10 booth on site //////////////////////// • Community sponsor click- • 1/2 page in the CicLAvia guide • Recognized in select marketing Opportunity through logo placement on the • Recognized in select marketing and press materials CicLAvia website and press materials • Includes all benefits of Drawing $250+ • Product donation with online • Page in the CicLAvia guide Opportunity Drawing Level • Includes all benefits of promotion for free drawing* • Co-branded content and activity Supporter Level • Signage for donated items on all social media platforms at all hubs • Includes all benefits of Friend Level **Available at All Sponsorship Levels BY THE NUMBERS Tens of 40,000 5,000 17,000+ Thousands Postcards CicLAvia guides Twitter of attendees distributed printed followers per event per event per event 5 6,000,000 33,000+ 1,800 300% Years the event Cumulative Facebook Media Increase in has been held media fans stories Metrolink riders impressions CICLAVIA NEIGHBORHOOD GUIDE: Major support for CicLAvia—Iconic Wilshire Boulevard CicLAvia is a series of car-free, open has been provided by the Getty Foundation. Sample covers and spreads streets events that temporarily transform select Los Angeles road- CICLAVIA PARTNERS ways into innovative public spaces for all to enjoy. For a few hours on a Sunday, Angelenos are given the opportunity to experience new CICLAVIA SUPPORTERS CICLAVIA SPONSORS neighborhoods by foot, bike, rollerblades, Goldhirsh Foundation The Ratkovich Company Rosenthal Family Foundation Millennium Hollywood skates or other forms of non-motorized The California Endowment Los Angeles Department of transport. CicLAvia connects diverse commu- Pirelli Tires Water & Power Los Angeles County Ralphs nities and populations and underscores Bicycle Coalition Sport Chalet Wasserman Foundation Tern Bicycles the possibility of a more pedestrian, bike, David Bohnett Foundation Honorable Zev Yaroslavsky and public transit-friendly Los Angeles. REI Ludlow Kingsley Indie Printing CicLAvia—Iconic Wilshire Boulevard is part MEDIA PARTNERS of Pacific Standard Time Presents: Modern KCRW 89.9 Laemmle Theatres Architecture in L.A. This collaboration, initiated by the Getty, is a celebration of Southern California’s lasting impact on modern architecture. It includes exhibitions DESIGNED BY COLLEEN CORCORAN and accompanying programs presented by seventeen area cultural institutions from PRINTED BY INDIE PRINTING April through July 2013. © CICLAVIA 2014 RouteSANTA MONICAfor CicLAvia — Iconic Wilshire Boulevard April 6, 2014 1 One Wilshire Skidmore, Owings, and Merrill, 1964 MELROSE MELROSE 624 S. Grand Ave. SUNSET Vermont/ LARCHMONT MC HIGHL ROSSMORE When this 30-story office tower was completed it FAIRFAX L Beverly A BREAA C became the tallest building around, its verticality a ADEN BEVERLY BEVERLY ECHO PARK AND VIRGIL WESTERN NORMANDIE marker of soaring downtown property values. By VERMONT TEMPLE 101 SUNSET the mid 1980s, as businesses fled to the suburbs, BEVERLY the building transformed into a “telecommunications MAY CO. WILTON hotel”—a “palace of ether”—where space continues 3RD 3RD SCOTTISH RITE 3RD to be leased for telecom, computing, and Internet LACMA MASONIC TEMPLE GLENDALE RAMPART ALVARADO equipment and services. Wilshire/ Wilshire/ 6TH Western Vermont MACARTHUR 37 35 6TH 1S 34 33 32 30 28 27 25 23 21 20 16 15 PARK T WILSHIRE 12 36 31 29 26 24 22 19 18 17 A 14 11 3RD Wilshire/ AND Normandie 10 5 6 A BRE 4 2 OLYMPIC L THE HOUSE WILTERN BULLOCKS 9 6TH HIGHL / HAUSER OF TOMORROW THEATER 8TH WILSHIRE General Petroleum Pegasus 8 7 O N E WILSHIRE 13 Westlake/ W Walter Wurdeman and Welton Becket, 1949 CRENSHAW MacArthur ILS Park 7TH HIRE OLYMPIC WESTERN 3 VERMONT NORMANDIE 731 Wilshire Blvd. HOOVER 8TH 2 Named “Pegasus” for the Mobil Oil logo once on RIMPAU OLYMPIC ALVARADO 1 top, this modern marvel showcases aluminum fin PICO Pershing Square sunshades, accordion-fold windows, and open ARLINGTON T 7th Street/ VENICE PICO Metro Center interiors. The building, now known as Pegasus A BREA 110 L WES VENICE FIGUEROA FLOWER Apartments, was converted to apartments in 2001 VENICE GRAND through the City’s Adaptive Reuse Ordinance. HILL WASHINGTON Pico MAIN 2GENERAL . PETROLEUM/PEGASUS CicLAvia Route The largest office building in Southern California when Grand built at a cost of $11,000,000. Shown here shortly after ADAMS ADAMS Metro Rail Stations 23rd WASHINGTON its completion, 1949 Photo from the Herald Examiner. Street Courtesy of the Los Angeles Public Library Photo Collection 10 CICLAVIA NEIGHBORHOOD GUIDE: Sample sponsor ads and pricing Redefining What’s Possible. gensler.com | gensleron.com | facebook.com/GenslerDesign LOOK WHAT WE DUG UP IN Additional support for The Modernists Guide YOUR BACKYARD to Iconic Wilshire Boulevard provided by Since 1913, we’ve unearthed 3.5 million fossils, Mia Lehrer + Associates Get ready for a and our ongoing excavations dig up new ones every day! two-day celebration Come see saber-toothed cats, dire wolves, and pits of bubbling of music, comedy, tar at one of LA’s world famous indoor-outdoor experiences, County Supervisor Zev Yaroslavsky SKRWRJUDSK\¿OP right in the heart of the city. art, food — and of course, books. THE PAGE MUSEUM L.A. LIVE Entertainment District AT THE LA BREA TAR PITS But most of all, it TARPITS.ORG will be 100% fun. Additional support provided by Gaviña Coffee THE Crain & Associates ACADEMY AIA Los Angeles OSCARS.ORG/MUSEUM April 12 & 13 Chipotle MUSEUM USC Campus Southwest Air RESEARCH AND WRITING BY CATHERINE GUDIS OF MOTION Free admission based on sources including the Los Angeles Conservancy’s curatingthecity.org, Wilshire Boulevard: The Grand Concourse of Bank of America INSTITUTIONAL PARTNERS Los Angeles, A People’s Guide to Los Angeles, and Cruising the Archive: PICTURES latimes.com/FestivalofBooks Queer Art and Culture in LA, 1945–80. 1/2 PAGE AD COMPANY NAME INCLUDED ON AN INSIDE PAGE IN A LIST OF SPONSORS (no logos, just name listed) $1,500 FULL PAGE AD INSIDE BACK COVER ($750 — NON-PROFIT RATE) ON AN INSIDE PAGE $350 SPONSOR ($175 — NON-PROFIT RATE) 3.5”W X 2.5”H $3,000 $5,000 ($1,500 — NON-PROFIT RATE) Additional support for this ($2,500 — NON-PROFIT RATE) Guide provided by 1/2 PAGE AD 3.5”W X 5”H ON AN INSIDE PAGE YOUR NAME HERE 3.5”W X 5”H YOUR NAME HERE YOUR NAME HERE $1,500 YOUR NAME HERE ($750 — NON-PROFIT RATE) YOUR NAME HERE YOUR NAME HERE YOUR NAME HERE 3.5”W X 2.5”H.
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