Master of Science Thesis , RE&H, TU Delft Managing the Future of de Bijenkorf : Towards the Real Estate Management Strategy of a Dutch Upscale Department Store Chain Chang Ho Yeo, 4039475, Leisure and Retail Laboratory, Real Estate and Housing, TU Delft 22-JUNE-2011 Chang Ho Yeo Student number 4039475 Balthasar van der Polweg 434 2628BT Delft, the Netherlands +31 644764814
[email protected] [email protected] Leisure & Retail Laboratory Real Estate and Housing, BK, TU Delft TU Delft _ Real Estate & Housing _ Leisure and Retail Laboratory 0. Preface This master’s thesis is about the future development of the Dutch upscale department store, de Bijenkorf in terms of real estate management plan. Upscale department stores build its characteristic by having invited selected brands, and have specific target group who have higher purchasing power than average, and now de Bijenkorf is the only upscale department store brand in the Netherlands. To take care of its target customers, it has prepared for the commensurate assortment of brands with various departments for the customers’ tastes. As we realize that the department store itself has an image of an old fashioned retail format comparing to other newly developed retail formats, it may look decreasing retail business in these days. However, it still shows that the big retailer in the city center needs to be prepared more properly by predicting the future demands of the cities not only for their business profitability but also for the city’s image or branding. They need to keep this business and prepare more properly for the future.