December 2004 Design for Latvia Appendices Mollerup Designlab A/S Designers & Consultants Østerbrogade 135 2100 Copenhagen Denmark +45 3918 3018 T +45 3918 3033 F
[email protected] www.mollerup-designlab.com 17902_041208app_1352 29/03/06 2/184 Appendices 7 Three pilot projects, 3 7.1 Triteks, 4 7.2 Nakts Mebeles, 6 7.3 Dambis, 8 8 Seminar: Design for Business, 10 8.1 Program and lecturers, 11 8.2 Selected lectures, 14 8.2.1. The big idea / Design and economy, 14 8.2.2. Strategic design, 21 8.2.3. Your company in the new economy, 26 8.2.4. The experience economy, 28 8.2.5. The dream society, 30 8.2.6. Branding, 32 8.2.7. Climbing the design maturity scale, 42 8.2.8. From design research to design success, 44 8.3 Seminar evaluation, 49 9 Conference: Design Policy for Competitive Advantage, 50 9.1 Program and lecturers, 51 9.2 Selected lectures, 55 9.3 Seminar evaluation, 66 10 Cases, 67 10.1 Latvian cases, 67 10.1.1 Bergs, 68 10.1.2 BFDF, 71 10.1.3 Coffee Nation, 73 10.1.4 Latvijas Banka, 76 10.1.5 Lauma, 78 10.1.6 Studija Naturals, 80 10.1.7 VEF Radiotehnika RRR, 83 10.2 International cases, 85 10.2.1 Kompan, 85 10.2.2 Lampas, 88 10.2.3 Lindberg Optik, 90 10.2.4 Montana, 92 10.2.5 NovoPen, 94 10.2.6 Ole Mathiesen, 97 10.2.7 Ordning och Reda, 99 11 Project website, 102 12 EU application, 103 13 Sources, 126 17902_041208app_1352 29/03/06 3/184 7 Three pilot projects In the period January – August 2004 three pilot projects were conducted by Design for Latvia consultant Jørgen Bruhn.