Audi exclusive More variety. More colour. Audi exclusive. Contents In dialogue: Audi QR codes Leather 04 Audi exclusive line 24 An individual vehicle for Get up close and personal with Audi exclusive: your unique personality. download a QR app to your smartphone, then Wood and inlays 08 Audi exclusive 26 scan in the QR code or paste the following link Colours and paint finishes 12 Audi exclusive concept 38 into your browser: Audi drivers want something special. Audi exclusive allows www.audi.com/exclusivefilm you to transform something special into something truly Manufacturing 16 Audi exclusive leather 40 personal. Inspiration 18 Audi exclusive inlays 42 In the following pages, we’d like to demonstrate the Our customers 20 Audi exclusive customised paint finishes 44 extent to which Audi exclusive can cater to your individual preferences. How we turn your dream colour into a paint Audi Sport light-alloy wheels 46 finish. How we turn a striking wood into an interior inlays. And a fine leather into your favourite seat. Stay individual. Stay exclusive. When covering seats or interior elements with leather, we know that certain steps are best left to expert craftsmen. The look. The feel. Always striking. Leather is a unique product of nature. Its very touch and feel triggers a relaxing sensation – and also raises the prospect of a trip to remember. Laying eyes on it is always a pleasure: its soft texture seems to gleam in the light. As a seat in your Audi, a piece of leather becomes synonymous with exclusive comfort. No two pieces are alike – a fact which fits perfectly with the Audi exclusive philosophy. And needless to say, we pay great attention to ensuring that the pieces crafted for the interior of an Audi are perfectly coordinated. The seat leather used in an Audi is primarily crafted from the hides of bulls raised in Southern Europe. Thanks to delicate processing, including the use of vegetable tanning agents, its natural beauty is retained, resulting in the creation of a material that is hard-wearing, highly emotive and long-lasting. 06 Leather Leather 07 Once tanned, the leather undergoes a The tests are conducted over the course of Select the colour of your dreams from the refinement process. An ultra-thin varnish a year and are ultimately designed to guarantee huge range of leather colours available. makes the leather much more resistant the remarkable sensation of opening the door Furthermore, you are also free to choose the to wear. of your Audi to the inspiring appearance and colour of the contrast stitching, the carpet, feel of leather – a thrill that never fades the floor mat edging or the seatbelts. If Each piece of leather destined to appear in over time. you opt for seat upholstery made from an an Audi first has to pass over 30 different Alcantara/leather combination we also offer tests. Aspects such as the leather’s abrasion This sensation can be heightened even a large range of colours. Add a completely resistance, non-fade properties, shrinkage further should you opt for leather upholstery individual touch of character to your Audi. behaviour, resistance to bending, tensile and trim from Audi exclusive. Simply let your strength, emissions and burning behaviour fantasy run wild. It’s possible, for example, are determined in laboratory tests. Only to have the steering wheel covered in a when all tests have been passed is it deemed different colour leather to that used on 123With a huge passion for detail, The leather for the seats and interior The range of interior colours suitable for use in seats and interior fittings. the seats – or even only parts of the seats. the bulk of the stitching on fittings is carefully examined and is almost unlimited. You Audi exclusive steering wheels tested – to add that immaculate can even select your own is completed by hand. touch of beauty to your Audi. contrasting stitching. 2 1 3 08 Woods and inlays Woods and inlays 09 Designed by Every tree is unique – just like the inlay it is used to create. This means that your Audi not only makes a personal nature. statement, but is also one of a kind. Crafted with the utmost precision. Just to make your dream come true. Of all the materials known to man, only wood can lend such a unique atmosphere. When you run your fingers along a fine-pored inlay, you can immediately sense the exclusivity, sophisticated quality and – above all – the time and effort needed to create an object of such beauty. As a matter of principle, Audi refrains from using tropical wood, even that which was grown on a plantation. Instead, it relies on selected woods that perfectly emphasise the respective character of the vehicle. The range of woods used extends from classic oak to striking varieties of myrtle burr or tamo ash, or even wood with a black piano finish. The benefit to you: more exclusivity and a huge selection. In addition to the various types of wood, you can also choose between highly unusual colours and grains. One such grain is the open-pored tamo ash, natural dark brown. It grows in Japan and Russia, and offers a striking wave pattern – a look that perfectly comes to the fore in an inlay. The texture of the wood can be both seen and felt. This transforms the interior into a uniquely tranquil zone with a comfortable atmosphere. 10 Woods and inlays Woods and inlays 11 Inlay in aluminium/Beaufort wood, black Thanks to their striking design, the inlays in aluminium/Beaufort wood, black, are incredibly eye-catching. The thin layers of veneer for the inlays are the equipment. The manufacturing process bonded and cut vertically, leading to the peeled from trunks and root burrs. To ensure involves a delicate symbiosis between emergence of this exciting blend of black the individual parts match, a set of fittings craftsmanship and machining. Some steps – wood and striking aluminium. for a vehicle generally comes from a single such as milling – use both methods, whereas burr or trunk. others are performed entirely manually. The finished product is then subjected to a stringent quality inspection. Ultraviolet light Needless to say, it is crucial that the cutting Sometimes even more production steps prove is used to check for any cracks or pockets process takes account of the special features necessary, for example when creating the and to verify that the paint is up to standard. of the vehicle’s interior. The shape of the aluminium/Beaufort wood, black inlay. To This is how Audi ensures outstanding quality, centre console presents a particular challenge fabricate this inlay, five thin layers of wood meaning you get to enjoy a uniform grain, an – one that has to be overcome each time veneer and a 0.4-mm layer of aluminium are even colouration and the gratifying feeling anew. Its design varies from model to model glued together to create a 5-mm-thick of owning a truly unique vehicle – your Audi. and requires special recesses, depending on block. Several of these blocks are then 12 Colours and paint finishes Colours and paint finishes 13 The world is awash with colour. Choose your favourite. The golden hue of a sunset, the red of a fine wine, the green of an emerald ring – all of these colours are available for your Audi’s paint finish. As well as practically every other colour imaginable – just bring a sample of your ideal colour to your Audi partner. Naturally, we already have a huge selection of existing paint finish colours for you to choose from. Simply select your favourite from over 80 colour tones. How about the exquisite saddle brown, pearl effect, a hue that bestows every vehicle with a special sense of presence? Or maybe you’d prefer the impressive palace blue, pearl effect, a colour reminiscent of wide open spaces and freedom? No matter which type of paint finish you ultimately choose, you can rest assured that the most stringent manufacturing quality standards are always applied. The desired tone is initially mixed from organic and inorganic colour pigments. Organic pigments ensure radiance and vibrancy, whereas inorganic pigments are extremely age-resistant. This interplay guarantees that your paint finish retains long-lasting colour intensity. The pigments in the base colours are then individually dispersed in a binding agent to create pastes. The final colour tone emerges by mixing these various colour pigment pastes. The fascinating look of a metallic paint finish is achieved by adding metal flakes to the paint. These flakes are usually made of aluminium, but brass is sometimes also used. When creating a metallic paint finish, great attention has to be paid to ensuring that the metal flakes don’t fracture, meaning that the whole process has to be performed very carefully and gently. This is further proof of the exacting standards synonymous with Audi exclusive. 14 Colours and paint finishes Colours and paint finishes 15 An Audi paint finish consists of four layers The third layer is the actual visible colour. which, when combined, are not even as While the body receives a coat of your thick as a human hair. The first priming coat individually mixed colour in the dip tank, protects the body against rust and other coatings are applied with a paint-spraying signs of ageing. When applying this coat, the gun to smaller parts, like the exterior vehicle is pulled through the “dip tank” as mirrors or the tank cap. it rotates, thereby ensuring that every hollow is covered and no millimetre escapes. Once The fourth layer is a clear protective coating the priming has hardened, it is cleaned with that hardens at 140 °C in just half an hour.