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Portland Tribune LOOK FOR INVITATIONS TO BID AND PUBLIC NOTICES STARTING ON PAGE 10 MAY 24, 2016 24, MAY ALPHA MEDIA EMPIRE Business SONIC Tribune BOOM BY JOSEPH GALLIVAN THE CONGESTION PBA: MITCH EMERGENCY: HORNECKER TRAFFIC JAMS ARE CHALLENGES MAYOR- KILLING OUR ELECT WHEELER FREIGHT SYSTEM, TO ACT ON INSIDE NOT JUST OUR HOMELESSNESS SCHOOL RUNS 2 BUSINESS TRIBUNE Tuesday, May 24, 2016 1,500 BUSINESSES advertise with us EVERY WEEK! Beaverton Business Tribune Canby Clackamas Estacada Forest Grove Gresham—TuesdayGresham—Tuesday Gresham—FridayGresham—Friday Hillsboro King City Lake Oswego Oswego Madras Ashton Eaton talks track, life GETTING IT DONE World decathlon champion has new goals in mind — SEE SPORTS, B10 Blazers forward Ed Davis fl ies under the radar — SEE SPORTS, B10 PortlandTribune PortlandTribune THURSDAY, DECEMBER 10, 2015 • TWICE CHOSEN THE NATION’S BEST NONDAILY PAPER • PORTLANDTRIBUNE.COM • PUBLISHED TUESDAY AND THURSDAY THURSDAY, DECEMBER 17, 2015 • TWICE CHOSEN THE NATION’S BEST NONDAILY PAPER • PORTLANDTRIBUNE.COM • PUBLISHED TUESDAY AND THURSDAY The Portland Development Commission’s East Portlanders push Trang Lam discusses Lents redevelopment prospects outside Working back on gentrifi cation Class Acupuncture. landlord decided to sell the build- children. They wound up living in a Lents, starting As residents face more ing, so she’s living in an RV in her cramped hotel room for two months. to see new evictions, community tries brother’s backyard. Anna Litvinenko, her husband and vitality from “Now I’m fi nding that I might have their four children got evicted from urban renewal, to hold its ground to move out of the city limits just to their three-bedroom apartment in East is one of the survive,” says the Portland school em- Portland in October. Now they’re East Portland By STEVE LAW ployee. “I have no alternatives.” crashing with her sister’s family — 12 neighborhoods The Tribune Brenda McSweeney, chairwoman of people sharing a 1,200-square-foot facing the Glenfair Neighborhood Associa- apartment. gentrifi cation Ann Voos, 61, got booted from tion, got forced out of her East Port- pressures. TRIBUNE PHOTO: ADAM WICKHAM See EASTSIDE / Page 3 Benson High School student Daniel Jarvis-Holland her East Portland home when her land dwelling along with her three TRIBUNE FILE PHOTO and his mother Angela Jarvis-Holland speak on his desire to attend college while at the national TASH conference in downtown Portland on Dec. 3. COLLEGE ACCESS Mayors want more NOT IMPOSSIBLE insight on homeless DREAM ANYMORE causes, solutions DANGER West Coast leaders North Portland camp PSU program opens doors bond to seek federal problems Mayor Charlie Hales recogniz- of higher ed to students aid, tackle problem es that homeless camping in the Overlook neighborhood is grow- AT THE GATE with intellectual disabilities ing too fast. Molalla Newberg North Willamette Oregon City Portland—TuesdayPortland Tuesday Portland—ThursdayPortland Thursday Prineville—TuesdayPrineville—Tuesday Prineville—FridayPrineville—Friday SandySandy SE PortlandPortland SherwoodSherwood St. Helens & Scappoose SW Portland Tigard & Tualatin West Linn Wilsonville Woodburn Harness the power of local news to grow your business! When it comes to delivering local markets for local businesses, the Pamplin If you are not one of the 1,500 businesses that does advertise with us, you Media Group is your best source. That’s why more than 1,500 local businesses should be. Our advertising representatives are happy to meet with you to explain choose our newspapers when it comes to reaching their community. how we can help grow your business. Oregon’s largest source of local news and advertising To subscribe or advertise in any of our newspapers please call 503-684-0360. 536647.011516 BT Tuesday, May 24, 2016 BUSINESS TRIBUNE 3 ON THE COVER: From the shiny PacWest Center. Alpha Media President and CEO John Proffi tt oversees the #4 radio chain in the country. ON THIS PAGE: 750 The Game sports update anchor Judah Newby gives the morning sports report. Alpha’s six core sations are the model on which subsequent stations are run after purchase and rebranding. TRIBUNE PHOTO: JONATHAN HOUSE ALPHA DOGS ALPHA RADIO IS ON AN AQUISITION TEAR, BUT ITS SIX HOME STATIONS SET THE TONE Dog food lpha Media, which owns a KUFO (Free- BY JOSEPH ances, meetings and anything else chunk of Portland’s main- dom 970, po- that needs to be done.” Up on the seventh fl oor, things SMALLER, FASTER, stream radio, has been litical talk), GALLIVAN In another room, a woman is busy are more sedate. BOLDER gobbling up stations KXL (FM scheduling interviews with pop “We’re sort of different. We call A Alpha Media says:”Our philosophy across the land. It’s now smaller News 101, stars ahead of the Billboard Music this the un-corporate offi ce,” says is to be smaller, faster, bolder, and than only iHeartRadio (formerly news talk) and KXTG (750 The Awards in Las Vegas. Kelsey Mc- Bob Proffi tt, Alpha Media’s CEO. work as a team at all levels. At Clear Channel), Cumulus and Town- Game, sports). Daniel, Promotions Director for Live “Other stations have logos with a Alpha we believe in creating pro- square. In one room a producer Mike/ 95.5, has a bunch of plastic trophies big fancy radio tower, but we’ve gressive products, world class Its acquisition of Digity in Febru- Sway-z is running the Live 95.5 on her desk. They will be handed got a dog because we want to.” events and building strong rela- ary 2016 brought Alpha Media a morning show. Listeners of Brooke out by the talent, Dan “Huggie” The logo is a dog who looks like tionships in our communities. With new high total of 251 radio stations & Jubal, one of the funniest morning Amsden, to his interviewees at Ra- he’s winking, but is actually based radio reaching over 90 percent of in 53 markets, making it the fourth shows around, might be surprised to dio Row. This is a giant junket two on Alpha chairman Larry Wilson’s virtually every segment of the pop- ulation...and with 245 million largest broadcast company in the know they’re piped in from Seattle’s days before the awards, where ev- one-eyed rescue dog, Bear. Americans spending at least two country in both station count and KQMV. The show that brings you eryone gets a couple of minutes Proffi tt says his competition in and three-quarter hours a day lis- market count. the Second Date Update and Laser with the musicians. The clips will be Portland is iHeartRadio, Enter- tening, radio is here to stay.” In a walk through the Alpha offi c- Stories is usually scrubbed clean of shared and then spliced and diced. com, Salem (religious) and Pam- Alpha has”a philosophy of keeping es in the silver PacWest Center op- local references. “The content has generic backs, plin Media (KPAM, Sunny 1550) radio Live and Local in each of our posite Portland City Hall, you get a “I’m here to make them sound and all the Top 40 shows have ac- which also owns the Portland Tri- markets. Alpha Media stations sense of what modern radio is like. like they’re here,” says Mike/Sway- cess to the back log in the skimmer, bune and the Business Tribune. work closely with each of our local The sixth fl oor is color coded and z. the full audio, so it can sound as if Company culture is important. communities and advertisers. In branded by the six Portland stations “We are their very fi rst syndi- they are live.” Translation: the in- That means conspicuous charity addition to the radio stations; Alpha Media owns the intimate that form the core of the Portland cate,” says Randi P’Pool, VP of Mar- terviews are uploaded to a server work, such as coat drives, promot- performance venues, Skype Live market: KINK (101.9 KINK, Alterna- keting, “Brooke, Jubal and the en- and can be repurposed by the fi ve ing the Waterfront Blues Fest for Studio in Portland and Alamo tive Rock) KUPL (98.7 The Bull, tire morning team come to Portland stations that syndicate Huggie. It’s CONTINUED / Page 4 Lounge in San Antonio, Texas.” country), KBFF (Live 95.5 Top 40), every other week for local appear- sort of live, sort of local. 4 BUSINESS TRIBUNE Tuesday, May 24, 2016 ■ WestPalm. radio is intimate and skews lo- From page 3 “I say every market’s 80 per- cal. the Oregon Food Bank and Golfi ng cent the same and 20 percent for the (National) Guard on May quirky...maybe 30 percent for Exit strategy 27, 2016. Proper care and feeding of Portland,” Proffi tt jokes. He later If the endgame of all these make- staff — time off for family emer- states by email, “We used Port- overs is to take Alpha public, Wil- gencies. A “fun, high energy, atmo- land as a petri dish, to make sure son or Proffi tt are not saying. But sphere” at work. And an insistence our theory that live and local since the private equity behind on excellent equipment, tidy stu- could still thrive.” them is Endeavour capital — the dios and a cheerful workspace. That 80 percent of samey stuff? people who put a rash of New Sea- Proffi tt says car dealer ads are 16 sons supermarkets all over Port- Monopoly money percent of their business. Finan- land — you can guess some sort of The business of corporate radio cials, grocery and retail are right big payout is expected down the has always had something of a Pac- behind that. road. Man feel: stations are gobbled up “Ad agencies that buy us are The Digity deal was like two and resold with little warning.
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