That a Program of Cultural and Intellectual and Perry Grant, Producers
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Barcelona coverage to a huge three -channel Paul as executive producers; Dick Bensfield pay -per -view operation on cable. If the ploy and Perry Grant, producers; and Herbert works, pay -per -view is bound to figure in all Kenwith, director. Subsequently Bensfield and future calculations for Olympics rights. Grant became executive producers, along with director Alan Rafkin. OMMERLE, HARRY G. (d. 1976) a key CBS executive in the 1950s who became v.p. of ONE LIFE TO LIVE see Soap Operas. programs in 1958. He left a year later to head the radio -TV department of the ad agency ONE STEP BEYOND dramatic anthology SSC&B, and in 1966 was named executive v.p. series based on investigated cases of ESP, He retired in 1970. Before joining CBS he hosted and produced by John Newland. It was operated his own talent and program packag- on ABC (1959-61). ing firm. O'N'ElL, TERRY executive producer of NBC OMNIBUS one of commercial TV's most Sports since 1989, credited with emphasizing honored series (1951-56), created by the Ford the "news and information" aspects of NBC Foundation's Radio -Television Workshop and Sports telecasts and instituting the NBC Sports underwritten by the foundation to demonstrate Prudential Update. He brought to the NBC that a program of cultural and intellectual network NFL commentators Bill Walsh, Will value could attract a grateful audience and McDonough, Bill Parcells and Todd Christen- sponsorship. Hosted by Alistair Cooke and sen, as well as golf analyst Johnny Miller and produced by Robert Saudek, former head of tennis analysts Jimmy Connors and Chris Evert. public affairs for ABC, the program took in O'Neil began his career in sports TV as a $5.5 million in advertising revenues during its researcher for ABC's coverage of the 1972 five years on the air, against $8.5 million in Olympic Games, later becoming a producer for costs, Ford making up the difference. ABC Sports, earning Emmy Awards for cover- age of NCAA football and the 1980 Winter The series-featuring documentaries, dra- Olympics. In 1981 he became executive pro- mas, musicals, concerts and other programs- ducer at CBS, where he introduced an on- began on CBS, which scheduled it Sunday screen diagramming device, the Telestrator, afternoons, and went to ABC its final year in a and brought together the broadcast team of Sunday evening berth. As Sundays became Pat Sum merall and John Madden. Before re- more lucrative to the networks, none felt it joining NBC in 1989, O'Neil headed his own could afford any longer to carry a program like independent production company, which creat- Omnibus, which had virtually no potential for ed the show The Sports Reporters. He is the profits. Ford withdrew from the series, giving author of "The Game Behind the Game," an the rights to any future production to Saudek, account of his 15 years in network sports TV, and turned its attention to building up educa- and the co-author (with Rocky Bleier) of tional (now public) TV. "Fighting Back." The title and concept were reviewed for a limited series of specials in 1980 and 1981 on ONE -INCH TAPE video recording format ABC. Produced by Martin Starger for Marble launched in the mid -1970s that replaced two- Arch Productions, with Hal Holbrook as host, inch quadruplex tape. In the U.S. a version the specials were neither critical nor ratings known as one -inch Type C became the de facto hits, and production was abandoned. standard at most broadcast operations during the decade of the 1980s. One -inch systems ONE DAY AT A TIME Norman Lear situation were more economical and easier to operate comedy (1975-84) on the trials of an indepen- than two-inch at no sacrifice in quality. dent, middle-aged divorcee raising two teen- aged daughters; it was introduced by CBS as a ONE-OFF British term for a single stand- mid -season replacement in 1975 and ran until alone drama or documentary that is not part of 1984. Featured were Bonnie Franklin as Ann an anthology series. The nearest American Romano, Mackenzie Phillips and Valerie Berti- equivalent is called a special. nelli as daughters Julie and Barbara Cooper, Richard Masur as neighbor David Kane and ONE -TO -A -MARKET RULE FCC policy bar- Pat Harrington as apartment building superin- ring owners of a TV or radio station in a tendent Dwayne Schneider. The series was by particular city from acquiring a second station Lear's T.A.T. Communications and Allwhit in that metropolitan area. In the early days of Productions, with Jack Elinson and Norman television, successful radio station owners were LES BROWN'S ENCYCLOPEDIA OF TELEVISION 405.