2014 Hospitality Guide About New Haven Open at Yale
2014 HOSPITALITY GUIDE ABOUT NEW HAVEN OPEN AT YALE At-a-Glance TOURNAMENT PHILOSOPHY: Much more than a tennis tournament, the New Haven Open at Yale is a leading example of leveraging an international sporting event to generate regional economic activity and to impact the community in a healthy, active, and positive way, especially among youth. The tournament is a not-for-profit 501c3 that supports corporate philanthropy and volunteerism. • Women’s professional tennis event on worldwide WTA and culmination of Emirates Airline US Open Series leading into the US Open. • Enthusiastically owned by the State of Connecticut and has generated hundreds of millions of dollars in economic impact to the region since 1998, including significant job creation and tax revenues. • 2013 player field featured players from 35 different countries and more than half of the top 25 players in the world, including four of the top 10. • Fourth best attended women’s-only WTA event in the world with 1.2M fans having attended since 1998. • Scheduled the week prior to the US Open and enjoys the halo effect of international news coverage. • Domestic and international TV telecasts on ESPN2, Tennis Channel and networks in 160 countries. • Tournament marketing initiatives valued at over $1M. • Major sponsors include leading corporations and institutions such as Aetna, American Express, Yale New Haven Health System, Yale University and regional bank First Niagara. 2 ABOUT NEW HAVEN OPEN AT YALE Tournament Snapshot 2014 DATES: August 15 – 23, 2014 LOCATION: Connecticut Tennis Center at Yale New Haven, Connecticut PRIZE MONEY: $690,000 PLAYER FIELD: The list of New Haven Open past champions reads like a “Who’s Who” of women’s professional tennis: Steffi Graf, Venus Williams, Jennifer Capriati, Lindsay Davenport, Justine Henin, Caroline Wozniacki, and Petra Kvitova.
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