PR INFLUENCER LEYLA TURKKAN RELAUNCHES SET TO RUN
Blending Creativity, Experience, Technology and Perspective, Set to Run Aims to Once Again Shake Up Communications Consulting
New York, NY, November 5, 2015: Set To Run Communications, which completely redefined Independent PR by working with a diverse set of artists across emerging genres of music, today announced it is re-launching with founding CEO, Leyla Turkkan at the helm. Representing artists such as the Beastie Boys, The Cure, David Bowie, Slayer and Public Enemy, Set to Run was known for infusing creativity, originality and Out—of-the Box ideas into the PR process.
After five years of incredible success with the original incarnation of STR, Founder Leyla Turkkan transitioned into a series of senior roles in the entertainment industry, including founding and running a subsidiary label at Atlantic Records under Craig Kallman and Danny Goldberg; running A&R and publicity for Tom Zutaut’s EMI imprint (The Enclave, which signed Belle and Sebastian); serving as VP of Marketing at BET; and advising Russell Simmons’ Rush Communications. Returning to her entrepreneurial roots and core PR skillset, Turkkan has teamed up with a group of like-minded, successful Communications experts .
"Leyla Turkkan is a true innovator...she “I am so glad Leyla is launching Set "It's rare to find people who are both brilliantly knows how to take groups of To Run. Working with her for 20 years visionary and pragmatic, but Leyla is rabble rousers and put them on a as a partner to brainstorm with, one of them. To her, every client is a trajectory that leads to the Halls of develop ideas with for my pr mission that she approaches with Fame. Leyla is a real game campaigns as well as our non-profit originality, intelligence and a relentless changer. “ - Q-Tip efforts has always been exciting and drive to achieve results. I've worked innovative. she consistently delivers with her since the late Eighties and "Leyla knows how to excite great results. I trust her implicitly.” - she has never failed to impress tastemakers and Russell Simmons, CEO, Rush me." — Anthony DeCurtis, creates memorable PR campaigns." Communications Contributing Editor, Rolling Stone -Lyor Cohen
With the 2015 re-launch of STR, the goal is to expand operations to include a greater variety of clientele (tech, business / executives, etc) and make a permanent imprint on the psyche of those who matter to its clients and leave an indelible mark in the industry and pop culture at large. STR’s ethos is to tirelessly execute the smartest and most analytical campaigns using the latest technologies to ensure a resonance that is long-lasting. Set To Run campaigns combine traditional public relations, brand marketing, media/social saturation, and tastemaker influencers. Every campaign is executed with SEO/SMO analytics to accompany traditional publicity tactics. This, of course, requires a talented and experienced senior staff with the support of a large team of informed and enthusiastic publicists who share a passion for their work.
In addition to Turkkan (Forte: Hip-Hop, Alternative, Corporate, Pop, non-profits), the senior team consists of Jamie Roberts, (Forte: Rock/Metal, Non-profits and Business with experience at Roadrunner Records, Eleven Seven Music and Universal Records) and Perry Serpa (Forte: Alternative/indie rock, EDM: with experience at Nasty Little Man and Good Cop PR). In addition, they have a staff of 15 publicists to support campaigns with traditional media, social media and branding.
Summing it up, Turkkan states “Simply put, we don’t do ‘campaigns’ – we do careers.”
Highlights of our previous work includes campaigns with: A Tribe Called Quest Dillinger Escape Plan Q-Tip The Cure B-52's Duran Duran Raphael Saadiq The Cramps Beastie Boys Hatebreed Record Store Day The Misfits Belle & Sebastian Ice Cube Russell Simmons The Roots Built To Spill Jeff Buckley Selena Gomez Tibetan Freedom Concerts Charles Hamilton Kidz Bop Slayer Tony Bennett Chris Lighty Mötley Crüe Slick Rick The Violent Femmes CMJ Music Marathon Nickelback Slipknot Type O Negative Dave Stewart Polyphonic Spree The Breeders New Order David Bowie Paulina Rubio Sonic Youth Weezer
Visit us at www.settorun.com or Reach out, send us samples of your work, and let's have a chat about how we can help you break through –[email protected] / [email protected] or 212-777-6727 ext 230