2020 SPRING SUMMER 2020 5 6 7 Paglia Donna / Woman’s Straw Hats 16
Paglia Uomo / Man’s Straw Hats 28
The Bogart by Borsalino 42
Tessuto / Fabric 46
8 9 Borsalino: 160 Anni di Storia
Il 4 aprile 2017 Borsalino, la più antica manifattura italiana tutti: Humphrey Bogart e Ingrid Bergman nell’indimenticabile specializzata nella produzione di cappelli di lusso, ha festeggiato scena finale di “Casablanca”. Quello con la settimana arte è un il suo 160° compleanno. In occasione dell’anniversario, il Ministero rapporto speciale e destinato a durare a lungo: oltre a Bogart per lo Sviluppo Economico del Governo Italiano ha riconosciuto e alla Bergman, portano un Borsalino Jean Paul Belmondo in Borsalino tra le eccellenze del sistema produttivo nazionale, “Fino all’ultimo respiro”, Marcello Mastroianni in “8 e 1/2” e Tony dedicandole un francobollo del valore di € 0,95. Servillo ne “La grande bellezza”, premio Oscar 2014. Soprattutto, la manifattura di Alessandria concede l’uso del proprio nome La storia a 2 pellicole cult degli anni Settanta: “Borsalino” e “Borsalino & Il 4 aprile del 1857 Giuseppe Borsalino avvia ad Alessandria Co”. L’idea è di Alain Delon e Borsalino accetta a patto che sulle un piccolo laboratorio artigianale per la produzione di cappelli locandine appaia il logo dell’azienda. in feltro. I primi macchinari li acquista in Inghilterra negli anni Così Borsalino, attraversando la rivoluzione dei costumi, arriva Sessanta dell’Ottocento. Nel ventennio a cavallo dei due secoli ai giorni nostri restando fedele a un processo produttivo che, ottiene il Grand Prix all’Exposition Universelle di Parigi, un attestato tramandato di generazione in generazione, rappresenta il valore internazionale di qualità, e inaugura una nuova manifattura, le più culturale dell’azienda. I cappelli Borsalino continuano a essere grande di Alessandria, oggi sede dell’Università e del Museo del prodotti ad Alessandria coniugando prospettiva industriale e Cappello Borsalino. spirito artigianale: per i modelli in feltro sono necessari più di 50 A partire dagli anni Venti del Novecento l’azienda, passata nel passaggi manuali e 7 settimane di lavorazione; la realizzazione frattempo agli eredi di Giuseppe, cresce soprattutto nel mercato dei modelli in paglia, intrecciati manualmente, può richiedere fino statunitense, dove i cappelli prodotti ad Alessandria vengono a 6 mesi per ogni singolo cappello. indossati dallo star system hollywoodiano. Un fotogramma su
10 11 Borsalino: 160 Years of History
On 4th April 2017 Borsalino, the oldest Italian company in the unforgettable last scene of “Casablanca”. The relationship specialised in making luxury hats, celebrated its 160th birthday. with the world of cinema is a special one which was destined to To mark this anniversary, the Italian Ministry for Economic last: as well as Bogart and Bergman, Borsalinos were worn by Development has recognised Borsalino as an example of Jean-Paul Belmondo in “Breathless”, Marcello Mastroianni in national excellence, dedicating a € 0.95 stamp to the company. “81⁄2” and Tony Servillo in the 2014 Oscar-winning “The Great Beauty”. Above all the Alessandria brand allowed its name to be The company’s history used in 2 cult films of the Seventies: “Borsalino” and “Borsalino On 4th April 1857 Giuseppe Borsalino opened a small artisanal & Co”. The idea was Alain Delon’s, and Borsalino accepted on workshop in Alessandria to make felt hats. He bought his first condition that the company’s logo featured on the films posters. machinery from England in the 1860s. In 1900 he was awarded And so Borsalino, which has gone through a cultural revolution, the Grand Prix at the Paris Exposition Universelle, an international has reached our era staying faithful to a production process certification of quality, and a new workshop was inaugurated, the that has been handed down from generation to generation largest in Alessandria which now hosts the University and the and reflects the company’s cultural values. Borsalino hats are Borsalino Hat Museum. still made in Alessandria and combine craftsmanship with an From the 1920s onwards, the company which was at these times industrial approach: over fifty steps, done by hand over seven in the hands of Giuseppe’s heirs, grew mainly in the USA, where weeks, are needed to make a felt hat; straw hats are hand woven, hats made in Alessandria were worn by Hollywood stars. An and some hats can take up to six months to make. image encapsulates it: Humphrey Bogart and Ingrid Bergman
12 13 Collezione Collection
Il cappello come simbolo culturale, codice comunicativo, segno di Hats are a cultural symbol: a form of communication, a sign of appartenenza e sintesi di stile. L’estetica intesa come necessità in belonging and an embodiment of style. Aesthetics understood un serrato dialogo tra passato e futuro, tra sogno e realtà. C’è tutto as a necessity, it is a close dialogue between the past and the questo nella collezione SS 2020 di Borsalino liberamente ispirata future and between dreams and reality. The Borsalino SS 2020 dall’Arts and Crafts, il movimento artistico nato in Inghilterra alla collection incorporates all of this, drawing inspiration from the fine del XIX secolo che segna l’inizio del ceto medio e la nascita Arts and Crafts Movement that appeared in Britain at the end of del design. the 19th century, marking the rise of the middle class and the birth of design. Rafia crochet, panama dipinti a mano, mix di intrecci di canapa e cotone, treccia carta, quindi denim oltre a tutte le finezze di The collection features over 160 models with leading materials Panama e Montecristi si alternano in 160 spettacolari modelli. such as: crochet Raffia; hand-painted Panama hats; and an innovated selection of mixed fabrics like plaited hemp/ cotton, Insomma il mondo in testa e poi nel cappello. braided paper, and denim; as well as the range of classic Panama and Montecristi pieces.
In short, there’s a whole world in your head that you can now wear with your hat.
14 15 Paglia Donna Woman’s Straw Hats
16 17 Model code: 232203 Model code: 232217 Model code: 232210 Model code: 232157
Quito Panama. Wide brim model. Grosgrain band Braided straw. Boater model. Grosgrain band with Braided straw. Wide brim model. Brooch. Parasisal. Wide brim model. Grosgrain band with with floral tiara. brass tiara. Cords. bow.
0001 0002 7292 7781
18 19 Model code: 232201 Model code: 232200
Crochet raffia. Rollable wide brim model. Leather Crochet raffia. Rollable edged wide brim model. band with button. Two-tone grosgrain band with button. Patch.
7143 7143
Model code: 232191
Braided raffia. Wide brim model. Grosgrain band with brass brooch.
Model code: 232216
Braided raffia. Baseball model. Three patches.
20 21 Model code: 232205 Model code: 232204 Model code: 232179 Model code: 232160
Quito Panama. Wide brim model. Grosgrain band Two-tone Quito Panama. Wide brim model. Braided straw. Wide brim model. Grosgrain band. Semi-crochet Panama. Wide brim model. Grosgrain with bow. band.
7141 7145 7141 7144 7145 7142 7145 7149
Model code: 232199 Model code: 232193
Torcido Panama. Wide brim model. Jacquard band Braided straw. Wide brim boater model. Grosgrain with floral patterning. band.
7143 7461 7351
22 23 Model code: 232163 Model code: 232206
Braided hemp. Wide brim model. Grosgrain band. Braided hemp. Medium brim model. Grosgrain band.
7531 8671 7791 8671
Model code: 232194 Model code: 232188
Braided cellulose fiber. Rollable wide brim model. Braided straw and grosgrain. Rollable wide brim Two-tone grosgrain band with button. model. Two-tone grosgrain band with button.
7021 7391 7581 0001 0005
Model code: 232202
Braided hemp. Visor with edged brim and rear elastic band.
8671
24 25 Model code: 231979 Model code: 232184
Fine Panama. Wide brim model. Grosgrain band. Fine Panama. Wide brim model. Jacquard band with floral patterning.
0002 0021 7143 7144
Model code: 232044 Model code: 231991
Fine Panama. Wide brim model. Grosgrain band. Fine Panama. Medium brim model. Grosgrain band.
0001 0002 0025 0031 0003 0025 0027
Model code: 232171
Fine Panama. Free brim model. Grosgrain band.
0002 0026 0027
26 27 Paglia Uomo Man’s Straw Hats
28 29 Model code: 140270 Model code: 140271
Montecristi Panama. Rollable colonial model. Fine Montecristi Panama. Rollable colonial model. Grosgrain band. Grosgrain band.
7123 0015
Model code: 140283 Model code: 140281
Extrafine Montecristi Panama. Free brim model. Fine Montecristi Panama. Free brim model. Grosgrain band. Grosgrain band.
7121
30 31 Model code: 140338 Model code: 140339 Model code: 140340 Model code: 140261
Fine Panama. Medium brim model. Grosgrain band. Extrafine Panama. Medium brim model. Grosgrain Fine Panama. Wide brim model. Grosgrain band. Fine Panama. Small brim model. Grosgrain band. band.
7123 0014 0025 0028 0031 0014 0010 0026 7123 0026
Model code: 140341 Model code: 141154
Extrafine Panama. Wide brim model. Grosgrain Fine Panama. Medium brim model. Jacquard band band. with floral patterning.
7121 0015 0001
32 33 Model code: 141163 Model code: 140060
Two-tone Quito Panama. Wide brim model. Quito Panama. Medium brim model. Leather band.
0001 0004 0002 7141 7391 7611
Model code: 141170 Model code: 141171
Braided hemp. Wide brim model. Grosgrain band. Braided hemp. Wide brim model. Grosgrain band with brass brooch.
7523
Model code: 141156
Quito Panama. Wide brim model. Grosgrain band with brass brooch.
34 35 Model code: 141157 Model code: 141158
Braided hemp. Small brim model. Grosgrain band. Braided straw. Small brim model. Grosgrain band. Patch.
7021 7882 7142
Model code: 141106 Model code: 141168
Semi-crochet Panama. Medium brim model. Crochet raffia and braided cellulose fiber. Medium Grosgrain band. brim model. Jacquard band with zebra-striped.
Model code: 141159 Model code: 141166
Braided straw. Medium brim boater model. Torcido Panama. Small brim model. Jacquard band Grosgrain band. with floral patterning.
7142 7145 7881 7142 7144 7461
36 37 Model code: 140228 Model code: 141088 Model code: 141078 Model code: 141107
Quito Panama. Medium brim model. Grosgrain band. Quito Panama. Wide brim model. Grosgrain band. Braided hemp. Medium brim model. Grosgrain band. Braided hemp. Small brim model. Grosgrain band.
7081 7140 7611 7672 7391 71111 7271
Model code: 141089 Model code: 141167
Quito Panama. Small brim model. Grosgrain band. Braided hemp. Visor with rear elastic band.
7611
38 39 Model code: 141165 Model code: 141164
Crochet raffia. Rollable wide brim model. Leather Braided hemp and cotton. Rollable medium brim band with button. mode. Leather band with button.
7140 7250 7050
Model code: 141155 Model code: 141160
Braided cellulose fiber. Medium brim hat. Two-tone Braided cellulose fiber. Medium brim model. grosgrain band. Grosgrain band.
0001 0002 7021 7391 7581 7671
40 41 42 43 Model code: 392836A
Alessandria shaved felt. Medium brim model. Jacquard band with ‘waving tulip’ patterning.
44 45 Tessuto Fabric
46 47 Model code: B36845BL Model code: B45076T1 Model code: B90012 Model code: B36716E
Mariner style peaked cap. Brooch. Long band with Mariner style peaked cap. Brass tiara with Side cap with cardoon-zebra patterning mini beads. Side cap. Lined. bow. rinhestone. Lined.
708A 754A 755A 722A
Model code: B90013 Model code: 859016
Zebra-striped sequins cloche hat. Embroidered Zebra-striped silk headband. cardoon.
0001 0002 762A
48 49 Model code: B95167ED Model code: B80032ED
Sequins baseball cap with rare elastic band. Lined. Sequins beret. Lined.
746A 748A 747A
Model code: B45074 Model code: BT0005
Brushed felt. Flat wide-brimmed model. Hand- Sequins hair-band. painted foliage on crown, brim and under brim.
745A 747A 745A 748A
50 51 Model code: B36848E Model code: B34296E Model code: B36847S Model code: BC3001E
Six-segment style hat. Lined. Brushed felt. Flat wide-brimmed model. Hand- Six-segment style cloche hat. Unlined. Pocket unstructured baseball cap. Lined. painted foliage on crown, brim and under brim.
682A 682A 709A 739A 710A 720A 709A 718A 720A 735A
Model code: B36846S Model code: B45074ER Model code: B90010 Model code: B90009
Unstructured cloche hat with raw edge. Unlined. Mariner style peaked cap. Lined. Rollable grosgrain wide brim cap. Grosgrain cap. Pocket.
721A 590A 709A 710A 740A 0001 0003 0004
52 53 Model code: B95171PT Model code: B3684PTB
Baseball cap with rear elastic band. Three patches. Two-tone six-segment style hat. Patch. Lined. Lined.
727A 732A
Model code: B95172PT Model code: B95173PT
Legionnaire style cap. Six patches. Lined. Legionnaire style cap. Patch. Lined.
682A 682A
54 55 Model code: B32086EA Model code: BB0001
Waterproof bucket hat. Unlined. Baseball cap with Pvc visor and rare elastic band. Lined.
7111 7222 7582 7762
Model code: B34297E
Wide brimmed hat. Leather band. Lined.
682A 722A
56 57 Model code: B15070E Model code: B15112E Model code: B15023E Model code: BC2002E
Flat duckbill style cap. Lined. Six segment style cap. Lined. Eight-segment style cap. Lined. Eight-segment style cap. Sewing visor. Lined.
587A 736A 757A 741A 590A 735A 709A 735A 736A
Model code: BC1001E Model code: BC1003E Model code: BC2001E
Flat cap. Sewing brim. Lined. Duckbill style cap. Sewing visor. Lined. Six-segment style cap. Sewing visor.
719A 740A 713A 719A 720A 740A 584A 712A 719A
58 59 La Paglia Borsalino The Borsalino Straw
Il cappello in paglia bianca a tesa larga è universalmente Wide-brimmed white straw hats are universally known as conosciuto come Panama, anche se il suo stato d’origine è Panamas, even through they are originally from Ecuador. They l’Ecuador: divenne un oggetto di culto quando il Presidente became cult object when in November 1906 U.S. President degli Stati Uniti Theodore Roosevelt, nel novembre del 1906, Theodor Roosevelt wore one during a visit to inspect work on the ne indossò uno, immortalato da una foto sul New York times, in Panama Canal and was immortalized in a photograph in the New occasione di una visita ai lavori del Canale di Panama. York Times.
La miglior qualità di paglia utilizzata per realizzare cappelli The finest quality of straw used to make the hats is grown in the proviene dalla città ecuadoriana di Montecristi, a pochi chilometri Ecuadorean city of Montecristi, a few miles from the shores of the dalle coste dell’Oceano Pacifico. Pacific Ocean.
Ci sono diverse qualità di paglia, classificate secondo la finezza The stress comes in different qualities, classified according to dell’intreccio. Più fine è la fibra, più alto è il valore del cappello, how fine the weave is. The finer the fibre, the more valuable the come nel caso dei Montecristi: per intrecciare un solo esemplare hat, such as in the case of Montecristi: it can take more than 8 possono essere necessari più di 8 mesi di lavoro. months of work to weave a single hat.
Paglia ecuadoriana in ordine decrescenza di finezza: Ecuadorean straw in decreasing order of quality:
• Montecristi • Montecristi • Panama Extrafine • Extrafine Panama • Panama Fine • Fine Panama • Quito • Quito Magnifica nel suo colore naturale, la paglia ecuadoriana utilizzata Beautiful in its natural shade, Ecuadorean straw used by da Borsalino può essere sbiancata o tinta con pigmenti naturali Borsalino, can beached or dyed with natural organic pigments. ottenuti da sostanza vegetali. Panama hats are listed as UNESCO heritage since 2012. Dal 2012 il cappello Panama è patrimonio dell’Unesco. Come prendersi cura del proprio How to care of your cappello in paglia borsalino. borsalino straw hat.
Per mantenere la forma, evitare di appenderlo sempre dallo Avoid hanging the hat always from the same side, so that it stesso lato. Nel caso si tratti di un cappello arrotolabile, non keeps its shape. Do not leave rollable hats folded for more than lasciarlo piegato per più di 48 ore. Conservarlo in un luogo 48 hours. Store in a fresh and dry place. During the cold season, fresco e asciutto. Durante la stagione fredda, custodirlo in una keep it protected in a hat-box. Avoid humidity and contact with cappelliera. Evitare l’umidità e il contatto con l’acqua; se il cappello water; if the hat gets wet, leave it to rest until it is completely dry. To si bagna, lasciarlo a riposo finché è asciutto. Per rimuovere remove stains, use a rubber. Do not use water or alcohol. eventuali piccole macchie, utilizzare una gomma pane. Non *Borsalino respects the Washington Convention in the sourcing usare acqua né alcool. and production of its raw materials. *Borsalino opera nel rispetto della Convenzione di Washington per la protezione degli animali. Taglia / Sizing
Conoscere la propria taglia è semplicissimo: è sufficiente misurare la circonferenza della testa, un centimetro circa sopra l’orecchio, come nel disegno accanto.
Finding your hat size is easy: you need to measure the circumference of your head, a centimetre above your ears, as shown in the opposite drawing. S M L XL The centimetre measurement you get this way corresponds to the European system (EU). To convert it, use the opposite table. EU 55 56 57 58 59 60 61 62
7/8 1/8 1/4 3/8 1/2 5/8 3/4 USA 6 7 7 7 7 7 7 7
3/4 7/8 1/8 1/4 3/8 1/2 5/8 UK 6 6 7 7 7 7 7 7 Boutiques
ALESSANDRIA — Corso Roma, 20 ROMA — Piazza del Popolo, 20 T: +39 0131 254395 T: +39 06 3233353 [email protected] [email protected]
FIRENZE — Via Porta Rossa, 40 ROMA — Via Campo Marzio, 72A T: +39 055 218275 T: +39 06 6796120 [email protected] [email protected]
MILANO — Galleria Vittorio Emanuele II, 92 ROMA — Via Sistina, 58A T: +39 02 89015436 T: +39 06 6788821 [email protected] [email protected]
MILANO — Via Sant’Andrea, 5 VENEZIA — Sestriere di S.Marco 4822 – Calle del Lovo – 30124 T: +39 02 76017072 T: +39 041 2411945 [email protected] [email protected]
PARIS — 6, Rue de Grenelle T: +33 1 42 22 88 24 [email protected] Contact
BORSALINO SHOWROOM Haeres Equita S.r.L . Via Sant’Andrea, 5 - Milano T: +39 02 86463028 F: +39 02 72080341 [email protected]
HEAD & REGISTERED OFFICE Haeres Equita S.r.L. Zona Industriale D5 - Via Gambalera, 168 Spinetta Marengo, Alessandria T: +39 0131 214211 F: +39 0131 619052 [email protected] www.borsalino.com