Analyzing the Impact of Mergers and Acquisitions on Customers And
Mukt Shabd Journal ISSN NO : 2347-3150 Analyzing the Impact of Mergers and Acquisitions on Customers and Employees in Indian Banking Sector Ankit Dhamija Assistant Professor, Amity Business School, Amity University Gurugram, Haryana, India Deepika Dhamija Assistant Professor, Amity College of Commerce, Amity University Gurugram, Haryana, India Dr Ravi Ranjan Assistant Professor, Amity College of Commerce, Amity University Gurugram, Haryana, India ABSTRACT The Indian banking industry has become so volatile that every few months; there is news of one or few smaller banks being merged into a bank with larger presence across the nation or a bigger bank acquiring few smaller banks. This merging and acquisition of banks has become a necessity for Indian Economy to grow since, the non performing banks are increasing the burden on economy in the form of bad debts/loans, inability to generate profits, sell their banking products, inability to attract and retain customers and many more. Also, Mergers and acquisitions have become vital methods within the industry to form money gains enormously and to enhance the economies of scale. Through this, banks are able to get established brand names, new geographies, and complementary product offerings; however an additional opportunity to cross-sell to new accounts acquired is also there. Throughout the merging method, one company survives and therefore the other company loses its company existence. On the opposite hand, the acquisition means takeover. The biggest impact in such cases is on the bank employees and customers. There are a lot of issues that customers and employees have to deal with and there are also some benefits of this situation.This paper assesses the impact of Mergers and Acquisitions on bank employees and customers, their position before and after Mergers & Acquisitions and finding out the reasons behind these Mergers & Acquisitions.
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