India Knowledge@Wharton 1 Feb 2012.Cdr
February 01, 2012 Can YES Bank, India's Youngest and Fastest-Growing Bank, Be a Model for Newer Entrants? Published: February 01, 2012 in India Knowledge@Wharton In the first flush of liberalization post 1991, the Reserve Bank of other banks became more conservative. Kapoor, who did not have India (RBI) also imbibed some of the spirit of reform and opened up legacy issues to deal with, decided to press on the accelerator. He a trifle. New banking licenses were issued to several aspirants. But increased the number of branches, invested in the brand, continued many of those banks collapsed and ultimately had to be rescued by with hiring, intensified product management and customer the system. HDFC Bank (itself a new licensee) had to take over relationship. Most importantly in a money market that was almost Times Bank and Centurion Bank of Punjab. Global Trust Bank ran frozen, he showed risk appetite. into serious ethics issues and had to be merged with Oriental Bank of Commerce. And CRB Capital Markets, which was issued a “We were somewhat shaken and disturbed [by the crisis] because it banking license, never took off; the institution's chairman, C.R. was so early in the life [of the bank], but we also realized that it was a Bhansali, was arrested for various scams. great opportunity to acquire new customers and build confidence," Kapoor says. Jaideep Iyer, YES Bank's president of financial Currently, the RBI is set to issue a new set of licenses. The responses management, adds: "Given our scale and size we offered to the white paper on new guidelines are in.
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