LEASING BROCHURE 2 IT ALL HAPPENS RIGHT HERE

Georgian Mall opened its doors in 1968 and since then has been the best destination for friends and family to shop, eat and socialize. We’re more than a mall, we’re a commercial hub that’s home to over 150 brands like L.L. Bean, Lululemon, Roots, Sephora, and The Hudson’s Bay Company – with so much under one roof, it’s no wonder we draw a crowd.

3 3 4 IN THE HEART OF THE ACTION

There’s an important fact that no retailer should ignore – We’re located in the heart of Canada’s fastest growing metropolitan area. Barrie’s population has grown by 5.4% in the last five years. That means our brands have easy access to new communities in and around Barrie, but also places us squarely in the centre of an existing, thriving community of hardworking, upwardly mobile Canadian families who have made this place a destination for so many.

5 IN THE HEART OF THE ACTION

6 THE AREA WE SERVE

Our trade area is enormous and unmatched in Ontario. From Owen Sound, Orillia, and in the south to Sudbury, North Bay and Huntsville to the north is the only shopping centre of its kind, providing a retail destination for the people of the surrounding communities.

ALL ROADS LEAD TO BARRIE

There’s a non-stop flow of traffic into Barrie from Highway 400 along with Highways 11, 12, and 26. Plus, Barrie is integrated into the Greater Toronto Area’s GO Transit network with regular train service that’s improving every day, with ridership doubling in just two years.

7 BARRIE BY THE NUMBERS

All statistics reflect the Georgian Mall trade area

Average Population Total Household Home Housing Households Income Ownership Type 80.2% 601,653 247,502 $95,807 74.3% Single Detached

Language Median Households Median Age of with Vehicular 92.6% Age Children Children English Traffic

15-19 96.8% 80k 46 53.8% Both Official Languages Cars Pass Georgian Mall Daily 8 INCOME BREAKDOWN

LUXURY SHOPPERS NON-TARGET UPWARDLY MOBILE

Executives, business owners, Established families primarily with and other professionals with manufacturing jobs and Lower- a home in the region. middle to upper-middle incomes. 25% (Income over $150,000) (Income $40,000 to $69,000)

14%

YOU SHOULD KNOW 21% ESTABLISHED PROFESSIONALS 1. We service over 600,000 people in our trade area and we attracted Primarily families, active and 4.2 million shoppers last year style conscious with multiple 20% children. (Income $100,000 to 2. Because we’re the only shopping $149,000) centre of it’s kind north of 21% Vaughan

3. And we’re connected to the region by Highway 400, Highways COMFORTABLE FAMILIES 11, 12, and 26 with GO Train Primarily dual income households, service to the GTA home owners, and professionals. (Income $70,000 to $99,000) 9 LOCATION SHOPPING COMMUNITY ACCESSIBILITY

Georgian Mall is the only We’re home to over 150 retail Barrie’s downtown is We’re centrally located with shopping centre of its kind stores whose brands service transforming into a cultural hub easy access from the 400, north of Vaughan, serving a an impressive range of over 27 for the entire Georgian Triangle meaning we’re not just a massive community. different shopping categories, and Northern Ontario region shopping destination for attracting over 4.2 million with art galleries, performance Barrie but for everyone shoppers last year. centres, new restaurants, and passing through, too. more education programs for Georgian College students.

GROWTH LIFESTYLE FOOD & DINING

Our shopping centre attracts Georgian Mall offers a wide selection of eateries to appeal to every With a $24 million investment one of the youngest shopping palate, taste, and time with 42 different restaurants that range from in waterfront revitalisation populations in Canada. quick service staples like Subway and Tim Hortons to fast-casual and underway and over 20 new Easy access to the Greater sit-down fare like Moxie’s Grill & Bar. residential developments being Toronto Area and the shores of built in Barrie, the unprecedented Kempenfelt Bay put Barrie right growth in the area puts us in in the centre of the action for city a unique position to grow our dwellers and cottagers alike. customer base. 10 Stanley St

St Vincent St

Estimated Distances from Major Markets 33km SW from Orillia 44km E from Collingwood 86km NW from Toronto Bell Farm Rd

Livingstone St W

Bayfield St 400 Rose St Sunnidale Rd Cundles Rd W

Grove St E

Wellington St E

Ferndale Dr N Anne St N

11 A RECORD OF SUCCESS

About

RioCan is one of Canada’s largest real estate investment trusts, with a total enterprise value of approximately $15.0 billion as at December 31, 2019. RioCan owns, manages and develops retail-focused, increasingly mixed-use properties located in prime, high-density transit-oriented Oakville Place The Well areas where Canadians want to shop, live and work. As of December 31, Located just north of the The largest enclosed shopping Spread over seven and a 2019, our portfolio is comprised of at centre in Burlington is located half acres, this mixed use 220 properties with an aggregate Trafalgar Road, Oakville Place in the heart of the Golden contemporary neighbourhood net leasable area of approximately is anchored by Hudson’s Bay, Horseshoe with an annual will border Wellington, 38.4 million square feet (at RioCan's L.L. Bean, SportChek, Goodlife traffic of 5.6 million and Spadina and Front. With interest) including residential rental Fitness, PetSmart and buybuy includes brands like East Side over 1.5 million sq. ft. of and 14 development properties. Baby, among others. Featuring Mario’s, Goodlife Fitness, residential, 1 million sq. ft. To learn more about us, please visit over 100 retailers, Oakville Indigo, Denningers, Winners, of office and 500,000 sq. www.riocan.com. Place has a variety of national PetSmart, and Marks. ft. of retail planned, this and specialty brands. new neighbourhood will be Contact a major hub for Toronto’s downtown west. JOSEPH ATTUAH Director, Leasing 416.644.3024 Landlord reserves the right at any time to relocate, rearrange, alter or expand the building and structures, other premises, the Common Areas, and any part of the Leased Premises from that shown on these architects’ concepts. All information, dimensions, sizes and areas are approximate only and are to be verified on site. [email protected] Any references on this plan to specific tenants are subject to change from time to time and shall not be deemed to be any representation as to the tenants that are within the Shopping Centre. E and OE. 12