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Um Canal Personalizado Integrado Num Sistema De Iptv

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Um Canal Personalizado Integrado Num Sistema De Iptv Universidade de Departamento de Comunicação e Arte Aveiro 2011 Bruno Mourão MYCHANNEL: UM CANAL PERSONALIZADO Teles INTEGRADO NUM SISTEMA DE IPTV Universidade de Departamento de Comunicação e Arte Aveiro 2011 Bruno Mourão MYCHANNEL: UM CANAL PERSONALIZADO Teles INTEGRADO NUM SISTEMA DE IPTV Dissertação apresentada à Universidade de Aveiro para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Comunicação Multimédia, realizada sob a orientação científica do Doutor Pedro Alexandre Ferreira dos Santos Almeida, Professor Auxiliar do Departamento de Comunicação e Arte da Universidade de Aveiro e co-orientação científica do Doutor Jorge Trinidad Ferraz de Abreu, Professor Auxiliar do Departamento de Comunicação e Arte da Universidade de Aveiro 2 Dedico este trabalho aos meus pais, à minha irmã e à minha adorada namorada. 3 o júri presidente Prof. Doutor Luís Francisco Gabriel Mendes Pedro Professor Auxiliar do Departamento de Comunicação e Arte da Universidade de Aveiro Prof. Doutora Maria Teresa Caeiro Chambel Professora Auxiliar do Departamento de Informática da FCUL Prof. Doutor Pedro Alexandre Ferreira dos Santos Almeida Professor Auxiliar do Departamento de Comunicação e Arte da Universidade de Aveiro Prof. Doutor Jorge Trinidad Ferraz de Abreu Professor Auxiliar do Departamento de Comunicação e Arte da Universidade de Aveiro 4 agradecimentos Agradeço em primeiro lugar à minha família, amigos e namorada pelo apoio, incentivo e paciência demonstrados ao longo desta etapa da minha vida. Agradeço aos meus orientadores, Professor Pedro Almeida e Professor Jorge Ferraz, por toda a disponibilidade e ajuda prestada em todo o projeto. Agradeço ao Professor Telmo Silva pela cedência de parte do equipamento essencial para o estudo e pelo auxílio prestado em outras situações. Agradeço à equipa dos Laboratórios Sapo (Pólo da Universidade de Aveiro) pelo material e ajuda concedida sempre que esta foi solicitada da minha parte. Agradeço ao grupo de investigação CETAC.MEDIA (Pólo da Universidade de Aveiro) pela cedência da sala onde foram realizados os testes ao protótipo. Agradeço aos meus colegas de mestrado que sempre me auxiliaram quando foi preciso. Agradeço aos participantes do estudo pelo tempo despendido e pelo contributo essencial que deram ao projeto. 5 palavras-chave Televisão interativa; user-generated content; social tv; iptv; set-top box; usabilidade; user experience resumo O presente trabalho surge no âmbito de um projeto de Mestrado em Comunicação Multimédia na Universidade de Aveiro. Este estudo tem como principal objetivo a conceção de um modelo de aplicação interativa de canais personalizados para um serviço de televisão digital, nomeadamente suportado em IPTV. Este modelo foi alvo de desenvolvimento e implementação parcial num protótipo, que simula a aplicação interativa na televisão. O modelo da aplicação MyChannel permite que os seus utilizadores possam, a partir da sua televisão, criar e partilhar canais pessoais. Os conteúdos audiovisuais, que integram o alinhamento escolhido, podem ser provenientes da web; de canais de televisão digital; ou criados pelo próprio utilizador, através de uma webcam. Este protótipo foi alvo de uma avaliação, que contou com a participação de dois grupos de participantes com níveis de literacia tecnológica diferentes. Como resultado, recolheu-se um conjunto de dados bastante relevante para a identificação das melhores soluções a adaptar, para uma aplicação em IPTV com características semelhantes ao protótipo desenvolvido, bem como para averiguar o nível de satisfação do protótipo entre potenciais utilizadores. Através dos resultados obtidos é possível concluir que o protótipo agrada aos diferentes tipos de utilizadores quer em termos funcionais quer em termos de interação. Com base no estudo desenvolvido, é de esperar que um modelo de canais personalizados, semelhante ao protótipo desenvolvido nesta investigação ao nível das caraterísticas e funcionalidades, seja uma mais-valia para as soluções de TV Interativa. 6 keywords Interactive television; user-generated content; social tv; iptv; set-top box; usability; user experience abstract This work arises within a project of a Master’s Degree in Multimedia Communication at the University of Aveiro. This study has as main objective the conception of a model for an interactive application of custom channels to an IPTV service. This model was subjected to a development and partial implementation of a prototype, which simulates the interactive television application. The application model MyChannel allows its users to, from their TV, create and share personal channels. The audiovisual content, integrating the chosen alignment, can be derived from the web; from channels of digital television; or created by the user, through a webcam. This prototype was subjected to an evaluation, which was attended by two groups of participants with different levels of technological literacy. As a result, was gathered a set of data highly relevant to identify the best solutions to adapt, for an IPTV application with similar characteristics to the prototype, and to ascertain the level of satisfaction among potential users of the prototype. Through the results obtained we can conclude that the prototype appeals to different users both in functional terms and in terms of interaction. Based on the study developed, it is expected that a model for custom channels, similar to the prototype developed in this investigation in terms of features and functionality, is a value-added solutions for Interactive TV. 7 Índice I. Introdução .................................................................................................................... 1 1. Notas Introdutórias ............................................................................................................... 1 2. Objetivos............................................................................................................................... 4 3. Metodologia ......................................................................................................................... 5 4. Estrutura da Dissertação ....................................................................................................... 7 II. Enquadramento Teórico ............................................................................................... 9 1. Introdução ............................................................................................................................ 9 2. Televisão Interativa (iTV) ..................................................................................................... 11 2.1. Caracterização.................................................................................................................. 11 2.2. Internet na TV ou TV na Internet ...................................................................................... 14 2.3. Tecnologias de distribuição .............................................................................................. 18 2.3.1. Cabo ............................................................................................................................ 19 2.3.2. IPTV............................................................................................................................. 20 2.3.2.1. Caracterização / Definição .......................................................................................... 20 2.3.2.2. Arquitetura e framework ............................................................................................ 22 2.3.2.2.1. Caso do Meo-PT ...................................................................................................... 23 2.3.2.3. Tipos de serviços interativos ....................................................................................... 26 2.4. Design de interfaces para aplicações de iTV ...................................................................... 28 2.4.1. Guidelines para o Meo ................................................................................................. 31 2.5. Evolução da iTV ................................................................................................................ 33 2.5.1. Em Portugal ................................................................................................................. 35 2.6. Tipologias de aplicações em iTV ....................................................................................... 37 3. Social TV ............................................................................................................................. 39 3.1. Caracterização / Definição ................................................................................................ 39 3.2. Estudos de caso ................................................................................................................ 41 4. User-Generated Content...................................................................................................... 43 4.1. Definição .......................................................................................................................... 43 4.2. Tipos de conteúdos gerados ............................................................................................. 44 4.3. Práticas associadas ........................................................................................................... 45 4.4. Motivações e incentivos ..................................................................................................
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