The 1st ICSEAS 2016 KnE Social Sciences The 1st International Conference on South East Asia Studies, 2016 Volume 2018 Conference Paper Krayan Heart of Borneo: Indonesian Potential Tourism Destination Enjoyed by Malaysia Bima Setya Nugraha1, Lana Prihanti Putri2, and John Suprihanto3 1Doctoral Student in Faculty of Law Universitas Gadjah Mada, Jalan Sosio Yustisia No. 1, Bulaksumur, Yogyakarta 55281, Indonesia 2Tourism Studies Graduate School, Universitas Gadjah Mada, Jl. Nusantara 1, Bulaksumur, Yogyakarta 55281, Indonesia 3Faculty of Economic & Business Universitas Gadjah Mada, Jl. Sosio Humaniora No.1, Caturtunggal, Yogyakarta 55281, Indonesia Abstract District Krayan is part of Nunukan regency in North Borneo. Krayan has the potential of a tourist destination to feature natural areas of Nunukan. However, due to the ease of access to and from Malaysia, as a result the area is more dependent on Malaysia Corresponding Author: John Suprihanto than Indonesia. To identify the potential of tourism (attractions, accessibility, and
[email protected] amenity) and tourist development in the District Krayan, Nunukan, North Kalimantan, Received: 2 April 2018 Indonesia. Primary data is taken from interviews and field observations. While Accepted: 17 April 2018 secondary data taken from various documents. The analysis of data using qualitative Published: 23 May 2018 descriptive exploratory Ansoff Model or Product-Market Growth Matrix. The Research Publishing services provided by location is Krayan districts of Nunukan Regency, North Kalimantan