The Atmanirbhar Content Creators
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www.businessworld.in SUBSCRIBER’S COPY NOT FOR RESALE I RNI NO. 39847/81 I 10-24 JULY 2020 Sangeeta Jain aka Kusha Kapila, Geet, Content Writer, TikToker Actor & Social Media Celebrity Abheshek Garg, Social Media Influencer RS 100 Sameeksha Sud, Actor Mohak & YouTuber Narang, YouTuber Neha Kakkar, Singer & Celebrity Social Media Influencer THE ATMANIRBHAR CONTENT CREATORS Shivani Kapila (at the Home-grown companies supercharge the back), TikTok Star content creator ecosystem, setting the stage for rise of global people brands from India #YoungEntrepreneur bit.ly/BWYEA20 SIXTH EDITION NOMINATE NOW LAST DATE TO NOMINATE JULY 31, 2020 2020 AUGUST | NEW DELHI JURY CHAIR CELEBRATING INDIA'S MOST RAJAN ANANDAN MANAGING DIRECTOR E NTERPRISING SURGE & SEQUOIA CAPITAL INDIA YOUNG MINDS CO-CHAIR HEMANT KANORIA TRUSTEE, KANORIA FOUNDATION & CHAIRMAN SREI INFRASTRUCTURE FINANCE JURY MEMBERS *In Alphabetical order ADITYA P GUPTA AGNELORAJESH ANJALI BANSAL KESHAV BHAJANKA MAHENDRA SWARUP NOOR FATHIMA WARSIA Partner ATHAIDE Founder Executive Director Founder Group Editor Gems Chairman Avaana Capital Century Plyboards Venture Gurukool BW Businessworld St. Angelos VNCT Ventures Real Estate Partner Coworking Partner MONISHA ADVANI PANKAJ MAKKAR RADHESH KANUMURY SANJAY NATH TEJ KAPOOR Partner Managing Director Managing Partner Co-Founder & Managing Director & Head Emmay Entertainment and Bertelsmann India Investments Arka Venture Labs Managing Partner Fosun RZ Capital India Motion Pictures Blume Ventures For Sponsorship & Nominations: Nitish Rampal Knowledge Partner [email protected]; +91 98189 89815 For Speaking Opportunity: Chetan Mehra [email protected]; +91 98117 02464 For Nominations: VIKRAM GUPTA VIPUL ROONGTA VIVEK TIWARI Managing Director & CEO Founder & CEO Afifa Sheikh Founder & Managing Partner HDFC Capital Advisors Medikabazaar IvyCap Ventures Advisors afi[email protected]; +91 88609 77503 (HCAL) WE THE AATMANIRBHAR SELF-RELIANCE is not a new concept in India. In the early days after Independence, not having to import food – including basic grain– from the developed world connotated self-reliance and India did cross that bridge. Self-reliance implied industrialisation subsequently and that was ensured too. In the wired world of the 21st Century, the word aatmanirbharta or self-reliance, has a new ring to it. In every argument, this will be the right call. Yet, be it as individuals, an ecosystem or a country, we were never islands. In this connected world, where walls are crumbling every day, where we speak of a global village, where even within our societies relationships are in play with neighbours that are not always apparent, how should aatmanirbharta be perceived? The way I see it, the concept does not preclude a like-minded partnership, allies and the ability to trust one another. In this issue, we factor in the myriad conversations around aatmanirbharta and examine the topic from different angles. Much has been written on the India-China relationship, the stance taken by the government and where we stand on the inter-country dependence scoreboard. We have connected the dots here to look at the bigger picture of how India Inc. is looking at this development. We EDITOR-IN-CHIEF’S NOTE have also added some pertinent views from industry leaders like R. C. Bhargava of Maruti and Gautam Singhania of the Raymond Group, and how aatmanirbharta can play out in certain industry sectors. The TikTok ban sent the digital content creation industry (involving a revenue of Rs 120 crore) into a tizzy. Many influencers felt the heat of the decision. Every closed door, however, does open up a window. In this case, it appears that a host of windows have opened up for Indian content creators. This is interesting, not only because we are seeing Indian startups once again really pushing the envelope, but also because some very established Indian companies have joined the contemporary content creation race. These truly are signs of a more evolved proposition coming into play. Our cover story looks at what these potential global people brands are doing and how they see the changes in the ecosystem. We take a close look at Google CEO, Sundar Pichai’s, announcement of a $10 billion ‘Google for India Digitisation Fund’ to help accelerate India’s digital economy. A leader in the global fearsome five, Google is gearing up for its biggest play in India yet, and who better could lead it in these times than the India CEO, Sanjay Gupta? We can already see Google’s strategic investment in Jio to create entry level phones, indicating the depth of what is to come. I, for one, am most excited. We have this and much more packed into this issue. Technology has truly become a business imperative, and will play a part in India’s drive to be aatmanirbhar. In this issue, we have captured some fascinating comments from industry captains and decision makers. Happy Reading! 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