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Sega Sammy Holdings Inc Contents Key Points of Financial Results by the Numbers P1 SEGA SAMMY in 2015 Interim A Message from P 3 Management Segment P 5 Information Feature Article P7 Start of the New Sega Group Looking back with a “Key Person” P 9 Review of Activities up to the Second Quarter Tomo, latest title in the Pachislot Hokuto No Ken series, began opera- tions on September 7! This year’s newly released titles start strong! Keep an eye on Hortensia SAGA, MONSTER GEAR and Sen-no-kaizoku! P12 Latest News P13 Group Information Winter Business Report for the six months ended September 30, 2015 Edition From April 1, 2015 to September 30, 2015 SEGA SAMMY HOLDINGS INC. Stock Code 6460 Key Points of Financial Results by the Numbers First Half of FY2016 (Fiscal year ending March 31, 2016) SEGA SAMMY in 2015Interim Net Sales (billions of yen) Operating Income (billions of yen) Profit Attributable to Net sales Operating income First Half First Half Owners of Parent (billions of yen) Full Year Full Year First Half 420.0 Full Year 19.0 First half First half (Forecast) 25.0 (Forecast) 366.8 (Forecast) 17.4 0.9 billion billion 158.1 154.3 5.7 (2.8) ¥154.3 ¥ 5.7 2.7 (down 2% year on year) (up 111% year on year) (11.3) 2015/3 2016/3 2015/3 2016/3 2015/3 2016/3 In the Pachislot and Pachinko Machines Business, although we launched main- * From the fiscal year ending March 31, 2016, we have changed our accounting standards for net sales from shipment basis to delivery basis. * Along with our change in accounting policy, we have reflected the contents of retrospective calculations from the fiscal year ended stay titles such as Pachislot Hokuto No Ken Tomo and Pachinko CR Shin-Juoh March 31, 2015. 2, sales decreased due to a year-on-year decrease in unit sold. On the other * In accordance with the application of the revised “Accounting Standards for Business Combinations,” “net income” was renamed to “profit attributable to owners of parent.” hand, earnings increased due to sales of profitable mainstay titles in the Pachis- lot and Pachinko Machines Business, effects of cost reduction in the Entertain- Unit sales of pachislot machines ment Contents Business and reduced R&D costs by no such mainstay titles as First half of FY2016 First half of FY2015 released in the same period of FY 2015 in the packaged game area and the Average MAU of the digital game area amusement machine sales area. Also, we recorded an extraordinary loss of thousand thousand Average for the April to Average for the July to units units ¥2.3 billion including early extra retirement payments accompanying structural September period in 2015 93 70 reforms in TAIYO ELEC Co., Ltd, a group subsidiary. However, as personnel June period in 2015 expenses will decrease and efficiency of the production system and develop- million million In the Pachislot and Pachinko Machines Business, unit ment system will advance, we expect to reduce fixed costs by approximately 5.49 users 7.34 users sales of pachislot machines in the first half of the year decreased year on year as the launch schedule for new ¥2.0 billion per year from the next fiscal year onwards. MAU (Monthly Active Users) is utilized as an in- titles slid into the second half of the year. Although we dex that shows the number of users who were are planning sales of several titles including mainstay titles active at least once a month, and effectively rep- for the third quarter onwards, we need to assess the resents the actual state of use among users. In sales prospects of Pachislot and Pachinko carefully be- the first half of the fiscal year ending March 31, cause there is a potential of sluggishness for unit sales of 2016, due to an increase in new game titles for new machines in response to the current market envi- smartphones, the three-month average of MAU ronment. exceeded 7 million users. Also, cumulative downloads exceeded 280 million, showing that our presence in the market is steadily increasing. Please see page 13 for detailed financial information. 1 Key Points of Financial Results by the Numbers Business Segments of SEGA SAMMY The Group’s affiliated companies were restructured into three business groups from April 2015. The Company will enhance management efficiency while promoting faster decision-making, improving efficiency in areas with overlapping functions, creating a structure to enable appropriate investment of management resources and responding to changes in the business environment. Main pillar of the Group’s revenue Short- to medium-term growth area Medium- to long-term growth area Pachislot and Pachinko Machines Business Entertainment Contents Business Resort Business Net Sales Net Sales Net Sales ¥90.2 billion (-) ¥56.6 billion (down 7% year on year) ¥7.4 billion (up 12% year on year) Operating Income Operating Income ¥1.5 billion (up 150% year on year) Operating Loss Description Smartphone games / billion (up % year on year) ¥1.2 billion (-) ¥8.5 21 of business console games (PS4, Xbox One, Wii U, 3DS, etc.) / amusement center machines / Description Hotels / golf courses / Description of business Pachislot / pachinko of business amusement center and darts bar operation/ theme parks / films and animation / toys / casino machines overseas casinos operation CHAIN CHRONICLE – Kizuna LUPIN THE 3rd no Shintairiku Original comic books created by ©SEGA Ryu ga Gotoku 0: Chikai Monkey Punch TOKYO JOYPOLIS no Basho © Monkey Punch All rights reserved ©SEGA ©SEGA © TMS All rights reserved Pachinko CR Hokuto No Ken 6 Ken-ou ©Buronson&Tetsuo Hara/NSP1983 ©NSP2007, Approved No.YDA-108 ©Sammy Pachislot Hokuto No Ken Tomo ©Buronson&Tetsuo Hara/NSP1983 ©NSP2007, Approved No.YFC-128 UFO Catcher 9 Conceptual image of PARADISE CITY in Incheon, ©Sammy ©SEGA KidsBee Kohoku-Minamo SPOON PETS South Korea when it is complete ©SEGA ENTERTAINMENT Co. Ltd. © SEGA TOYS ©WATG Please see page 5 for results by segment. 2 A Message from Management Chairman of the Board and Chief Executive Officer SEGA SAMMY HOLDINGS INC. Chairman, Representative Director and CEO of Sammy Corporation Please look back and evaluate the first half of Chairman, Representative Director and CEO of SEGA Holdings Co., Ltd. the fiscal year ending March 31, 2016. Hajime Satomi ooking at the results for the first half of the fiscal cost reductions were showing, and development L year ending March 31, 2016, consolidated net costs were reduced as no mainstay title was sales decreased 2% year on year to ¥154.3 bil- launched in the packaged game area and amuse- lion, operating income increased 111% year on year ment machine sales area. Note that while extraordi- to ¥5.7 billion, ordinary income increased 123% to nary loss of ¥2.3 billion was recorded at TAIYO ¥5.8 billion, and profit attributable to owners of par- ELEC Co., Ltd., a Group subsidiary, including early ent was ¥0.9 billion (net loss of ¥2.8 billion in the extra retirement payments associated with the imple- same period of the previous fiscal year). Sales de- mentation of structural reform, a reduction of fixed creased and earnings increased, primarily because costs of approximately ¥2.0 billion per year is ex- in the Pachislot and Pachinko Machines Business, pected starting from the next fiscal year onwards, as while unit sales decreased year on year, there were a result of reduction in personnel costs and improved sales of highly profitable mainstay titles, and in the efficiency in the production system and development Entertainment Contents Business, effects of fixed system. Please tell us about the outlook for Dear Shareholders, the fiscal year ending March 31, 2016. During the first half of the fiscal year ending March 31, 2016, the gradual egarding the Pachislot and Pachinko Machines market environment is expected to become severe recovery of the overall Japanese economy continued despite a lackluster R Business, in the pachislot market, operation of in the short term from fall away of core users and re- performance in certain respects, as evidenced by such developments as im- titles that conformed to standards prior to the strained purchase of new machines by parlors. How- provement of both corporate earnings and the labor market due to the ef- changes in operation methods of model testing im- ever, we believe that if we make full use of the SEGA fects of monetary and fiscal policies. With regard to individual consumption, plemented by the Security Communication Associa- SAMMY Group’s diverse and extensive IP product in general, consumption levels have not fallen owing to steady improvements tion in the previous year continue to perform line and industry-leading development capabilities, in both the employment environment and personal incomes. However, atten- favorably. Replacement demand for pachislot ma- there is ample possibility to revitalize the industry tion should be paid to the risk of downward pressure on the Japanese econ- omy, caused by factors such as a downswing in Chinese economy and chines is therefore projected to be generally slug- once more by attracting end users even in the new other overseas economies, and fluctuations in financial and capital markets. gish, and as a result, market conditions are expected regulatory environment. We will continue working to- Thus, a full recovery of the economy will require more time. In this climate, to be severe in the short term. Furthermore, with re- wards our aims of securing an overwhelmingly large the SEGA SAMMY Group has implemented various management measures gard to pachinko machines, while it must be said share in the next-generation pachislot market, and to create a framework that can deal speedily and flexibly with changes in the that factors leading to an unstable market environ- capturing the top share in the pachinko market.
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