Review of Activities Looking back with a “Key Person” Review of Activities up to the Second Quarter

Tomo, latest title in the Pachislot Hokuto No Ken series, This year’s newly released titles start strong! began operations on September 7! Keep an eye on Hortensia SAGA,

Operations began on September 7, 2015 for Pa- MONSTER GEAR and Sen-no-kaizoku! chislot Hokuto No Ken Tomo, the latest title in the Games SEGA Networks Company’s product line is Pachislot Hokuto No Ken series, which recorded growing ever more plentiful, with a collection of games in the highest number of unit sales in pachislot history genres and worlds that meet the needs of diversifying player Hortensia SAGA with the launch of its first generation title in 2003. base. ©SEGA / f4samurai This machine was developed as the culmination of Released in April 2015, Hortensia SAGA surpassed 3 mil- the series with “inheritance of the classic” and lion downloads in October. This RPG is an epic tale of war, “evolution of the classic” as its concepts. In addi- in which players learn about the history woven by myriad tion to inheriting the most beloved gameplay in pa- knights at the mercy of fates in the war. chislot history from the first generation Pachislot MONSTER GEAR (released in May) also surpassed 3 mil- Hokuto No Ken, and expanding upon the game- lion downloads in August. Anyone can enjoy the authentic MONSTER GEAR play of the previous title Pachislot Hokuto No Ken hunting action immediately, with the easy controls of this ©SEGA Chapter of Resurrection, its unique housing livens new era hunting action RPG from SEGA. up the story and offers immersive play, which fea- Sen-no-kaizoku (released in August) already surpassed 2 tures Shichisei Lamp that flashes with the stars of Pachislot Hokuto No Ken Tomo ©Buronson&Tetsuo Hara/NSP1983 million downloads in October. Players determine the course the Big Dipper, and the Shichosei Gimmick. ©NSP2007, Approved No.YFC-128 ©Sammy of the battle with their strategies and decisions, while enjoy- ing compelling pirate fleet battles. Sen-no-kaizoku KEY PERSON Please keep an eye open for our upcoming new titles too. ©SEGA A word from Satoshi Sawada, Chief Producer, Research & Development Division PS Section 2, KEY PERSON As both the specifications and system are based on the concept of rebuilding “the classic,” we deliberately chose to use existing videos when creating this machine, A word from Katsutoshi Kioka, SPV, SEGA Games Co., Ltd., SEGA Networks Company brushing them up and incorporating ease of understanding and ease of play. Reel controls revived “Nakaoshi,” which was not available in Resurrection, making To- Three games which entered service this year, Hortensia SAGA, MONSTER GEAR, and Sen- mo’s slot patterns reminiscent of the first generation game. Players can enjoy not no-kaizoku, all have completely different features, but have fortunately enjoyed the support only elements of “the classic,” but also extra chances of winning with the of many players from the outset. Under our mission, Continuing to Create Moving Ex- addition of a chance zone that links the normal system and the new hous- ing. We aimed for a “brand new ” by enhancing the system for continu- periences, besides heightening the appeal of games already offered, we will also ac- ous battles and adding another layer of fun new elements to the machine. tively develop new games such as these, and strive for the growth of our business. I hope you will enjoy playing Pachislot Hokuto No Ken Tomo, which is a fu- Please look forward to our future releases. sion of elements of “the classic” and has a “brand new feel.”

9 Review of Activities

Box Office Revenue of DETECTIVE Sheraton Grande Ocean Resort Has Been CONAN: SUNFLOWERS OF Selected for the “Sheraton Grand” Category! INFERNO Surpasses ¥4.4 billion! Sheraton Grande Ocean Resort, a resort hotel in Miyazaki operated by Phoenix Seagaia Re- The 19th installment in the Detective sort, was chosen on August 20, 2015 for the title “Sheraton Grand,” which is given to ex- Conan films series, DETECTIVE CONAN: ceptional hotels among Sheraton hotels worldwide that receive the high praise of their SUNFLOWERS OF INFERNO premiered guests and local community. on April 18, brought about 3.5 million “Sheraton Grand” is one of the new strategies formulated and promoted by Starwood Ho- viewers to theaters and box office revenue surpassed ¥4.4 billion, setting a new re- ©Gosho Aoyama / Detective Conan Committee tels & Resorts as “Sheraton 2020,” their plan to be a hotel brand travelers can choose in any cord in box office revenue of the series. All Rights Reserved city around the world. Two hotels have been Detective Conan Private Eye in the Distant Sea set a new record with chosen for this honor in , with ours be- its release in 2013 with final box office revenue of ¥3.6 billion, andDe - ing one of them. tective Conan: Dimensional Sniper released last year exceeded that with ¥4.1 billion. With the new record for this year’s film beating even The Sheraton Grande Ocean Resort will last year’s box office revenue, Detective Conan has achieved its third continue to offer high quality services, while all-time high box office revenue in a row, which is an unprecedented striving to further improve the experience val- case for an animation series, growing into an immensely popular anima- ue so that guests can enjoy its rich natural tion series loved by fans all around the world. Please look forward to the next Detective Conan movie, which marks environment and magnificent location as a re- a milestone as the 20th film of the series. sort in Miyazaki.

KEY PERSON

A word from Keiichi Ishiyama, Chief Producer of Detective Conan, TMS ENTERTAINMENT, LTD. Exhibition in the Nikkei IR & Investment The Detective Conan animation series will celebrate its 20th anni- versary in January, 2016. It has maintained unabated popularity for Fair A Great Success Once Again! 20 years thanks to the continuous growth of the series, the pro- duction team and the production staff through their united effort. As in 2015, the Group participated in the Nikkei IR & In- Its particularly strong performance in recent years can be attribut- ed not only to the quality of the series, but also to the fact that our vestment Fair 2015, an IR event for individual investors efforts in promotional activities, such as collaboration with other in- held from August 28 to 29, 2015 at Big Sight. dustries and enhancing our guest voice actors, have raised A great number of individual investors attended dur- awareness of Conan to a level higher than ever before. Over- seas, SUNFLOWERS OF INFERNO premiered in China in ing those two days, and the mini presentations held at October 2015 and garnered attention for its strong perfor- our booth were such a success that many had to stand mance at the box office. 2016 marks the milestone of the 20th anniversary for both the television animation and the throughout the presentations. films series. Therefore, we have formulated special initiatives Moving forward, we hope to create more opportunities for direct interaction with individual starting from New Year’s holidays. Please look forward to it. investors.

10 Review of Activities

Aiming to be the best team in Japan!!

Thank you for your support for the SEGA SAMMY Baseball Club at this year’s Intercity Baseball Tourna- ment and Amateur Baseball Championship. We will give everything that we have got as a team to become the best team in Japan next season! Please continue giving us your support!

The 86th Intercity Baseball Tournament, second qualifying round in Tokyo, 4th play-off

CSR Column, Vol. 9 Continuing our efforts until true reconstruction! SEGA SAMMY Group’s Volunteer Efforts for Reconstruction after the Great East Japan Earthquake Disaster

SEGA SAMMY Group has developed a variety of support activities since immediately after the Great East Japan Earthquake struck on March 11, 2011. As the needs of the disaster areas drastically change in each stage, from the emergency stage to the restoration stage, and finally the reconstruction stage, we will work with our employees to continue efforts to “deliver smiles and good spirits” toward true reconstruction. 23rd Supporting Event : Sports and Health Festival Since December 2011, we have put the power of entertainment to work, and sup- ported the hosting of events that put smiles on the faces of residents in the disaster area, in towns such as , , and Minamisanriku in Mi- yagi and Iitate in Fukushima. In October 2015, we held our 23rd event in total in the town of Minamisanriku. Voices of joy from each section could be heard echoing Tea party in temporary housing at Minamisanriku Building flowerbeds in the Nobiru district of Higashimatsushima

across the venue in Minamisanriku, a town that currently does not have any amuse- Families enjoying Smartball Employee volunteer activities in Higashimatsushima, ment centers, video rental stores, or other leisure facilities. Shichigahama, and Minamisanriku We received many words of thanks from mothers who at- A total of 465 employees have participated in the total of 42 activities tended the event, saying “We are truly grateful that you since the first activity held in June 2011 to October 2015. In recent years, provided us a place where children can play happily” and we have carried out such activities as tea party planning in temporary “For the first time in so very long, our children were filled housing meeting areas, building flowerbeds after soil maintenance, sup- with glee.” porting fishery, and beach cleaning in Higashimatsushima, Shichigaha- Excitement at playing darts THE ADVENTURE OF PANDA AND for the first time FRIENDS popular as ever ma, and Minamisanriku, Miyagi. A word from participating employees

Koichiro Ito, Legal & Compliance Depart- Natsu Maruyama, Accounting Division, ment, Corporate Division, Sammy Corporation Participated in the 42nd activity held in October 2015 SEGA SAMMY HOLDINGS INC. Participated in the 40th activity held in June 2015 Although it was only a three-day, two-night communication event, I hope I initially wondered what more we could do to help now that four years have that our efforts provided some emotional support to those affected by the passed since the disaster, but I received many thanks from local residents disaster, even if it did not amount to much. Our individual efforts may be during our activities and was very happy to have participated. Personally, small, but the accumulation of these efforts and, above all, the bonds be- my awareness of disaster readiness had lowered, and I felt the need to rec- tween individual people are most important of all. ognize the importance of it once again. 11