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Sega Sammy Holdings Inc Feature Article: Start of the New SEGA Group Start of the New SEGA Group In accordance with the Group structure reform, the new SEGA Group was launched in April 2015. Through Continuing to Create Moving Experiences for our customers and the construction of new business models, the new the the SEGA Group will transform into a “Game Changer” that redefines games, industries, and lifestyles in the world, and realize Group Value sustainable growth in the earnings of theBE Group. A GAMECreation is Life On April 1, 2015, upon the launch of the new SEGA Group, the SEGA Group formu- lated a Group Value we must cherish, a Mission we must accomplish, and a Vision that the SEGA Group should strive for. The SEGA Group was once a group that had a significant impact on lifestyles of CHANGERMission Vision people around the world. Each and every employee of the SEGA Group shall once Continuing to again become a Game Changer, or a revolutionary who creates products that would Be a Game move people’s hearts, and provide all kinds of entertainment. Create Moving Changer. To mark this occasion, we have presented the resolution of the SEGA Group in a Experiences video and published it on our website. Please watch it when you have the chance. http://mission-vtr.sega.jp/ Digital Game Area In the digital game area, we are rapidly heightening our market presence, through the Growth expected in our core business, the digital game area! combination of the SEGA Group’s abundant development resources and group of experts on business model construction. Smartphone Games Area PC Games Area CHAIN CHRONICLE – Kizuna no Shintairiku and Puyopuyo!! Quest have en- With the release of the PlayStation®4 version of tered their third year of service. Going forward, we have planned a series of online network RPG, PHANTASY STAR ONLINE 2, releases of additional contents. which is in its third year of operations domestically, and the decision to start offering Reborn: EPISODE New titles including Hortensia SAGA, MONSTER GEAR, and Sen-no-kaizoku 4 in 2016, there continues to be many exciting were launched and performed well. PHANTASY STAR ONLINE 2 developments in this area. ©SEGA Overseas Expansion Overseas Net Sales Plan The goal of SEGA Networks Company is to enter the “Global Asia Top 3.” Our policy is to raise the ratio of overseas sales in 2015 2016 463% growth Europe/U.S. Puyopuyo!! Quest CHAIN CHRONICLE – MONSTER GEAR Hortensia SAGA Sen-no-kaizoku SEGA Networks Company from 10% in the fiscal year end- 2015 2016 ©SEGA Kizuna no Shintairiku ©SEGA ©SEGA/f4samurai ©SEGA ed March 31, 2015 to 50% at an early stage. 256% growth ©SEGA *Net sales plan of SEGA Networks Company 7 Feature Article: Start of the New SEGA Group Packaged Game Area Amusement Machine Sales Area In home video games, we have abundant development The amusement machine sales area, which develops and sells large machines for resources and numerous strong IPs that have become amusement centers, has a history of over 50 years. It has created many products the foundation for building the SEGA brand, including that were industry-firsts and world-firsts and holds on strongly to the leading position Sonic, Ryu ga Gotoku, Hatsune Miku: Project DIVA se- in the industry even today. In summer 2015, operations started for our new music ries, and Persona. We are promoting diversification of game CHUNITHM, which offers a brand new sensation, and the hit children’s title earnings opportunities through improving investment Shin Kouchuoujya MUSHIKING. efficiency by narrowing down developing titles and con- verting IP for packaged games to digital games. Re- Persona5 ©ATLUS ©SEGA All rights reserved. New CHUNITHM cently, we have announced Ryu ga Gotoku Kiwami. UFO Catcher 9 New ©SEGA BE A ©SEGA GAMECHANGERNew New Ryu ga Gotoku Kiwami Hatsune Miku: Project DIVA X Shin Kouchuoujya MUSHIKING Nailpuri ©SEGA © SEGA / © Crypton Future Media. INC. www.piapro.net ©SEGA ©SEGA Amusement Center Operations Area Animation Film and Toy Area We develop machines and formats supporting a broad user base in cooperation with We have built up a unique position, carrying out production of films and animation the amusement machine sales area, and provide entertainment at 198 locations that make use of our wealth of assets in the business, and producing toys centered across Japan through the operation of amusement centers. Recently, we have also on child-oriented toys, as well as educational toys and toys targeted at adults in the begun operating the new family-oriented facility KidsBee, targeting three generations toy business. We also produce famous films and animation including Detective of family together. Conan and LUPIN THE 3rd, and handle film production and toy sales of the ever popular children’s animation Anpanman. New Jewel Watch ©’08, ’15 SANRIO / SEGA TOYS S·S / TX·JLPC Anpanman Uncle Jam’s Bakery ©Takashi Yanase / Froebel-kan,TMS,NTV SEGA SONIC RAILWAY ©SEGA KidsBee Kohoku-Minamo SEGA LaLaport FUJIMI DETECTIVE CONAN: SUNFLOWERS OF INFERNO ©SEGA ENTERTAINMENT Co. Ltd. ©SEGA ENTERTAINMENT Co. Ltd. ©Gosho Aoyama / Detective Conan Committee All Rights Reserved 8.
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