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the GROUP Fundamental Capital for Entertainment Value Creation Intellectual Properties During their long histories, SEGA Games Co., Ltd., Sammy Corporation, and other operating companies have created and acquired diverse intellectual properties through in-house development and acquisition or licens- ing from third parties. The Group ensures that these precious management resources create long-term enter- tainment value through multifaceted rollouts catering to current needs. Maximizing Value of Intellectual Properties through Multifaceted Rollouts Official Arks Festival 2016 t-shirt ©SEGA Goods Animation series for television, PHANTASY STAR ONLINE 2 THE ANIMATION PHANTASY STAR ONLINE 2 ©SEGA/PHANTASY Episode 4 Deluxe Package STAR PARTNERS ©SEGA Animation Packaged game software PHANTASY STAR ONLINE 2 PHANTASY STAR ONLINE 2 PHANTASY STAR ONLINE 2 es —ON STAGE— ©SEGA ©SEGA ©SEGA Digital Stage games PHANTASY STAR ONLINE 2 PHANTASY STAR ONLINE 2 is the successor to the 3D online network role-playing game for home video game consoles, PHANTASY STAR ONLINE, which became the model for online network role-playing games in Japan. PHANTASY STAR ONLINE traces its origins to PHANTASY STAR, a role-playing game released in 1987. In the 15 years since the release of PHANTASY STAR ONLINE, we have introduced numerous titles, which have garnered a loyal fan base. At the same time, we have heightened the value of the intellectual property through multifaceted rollouts encompassing such areas as digital games, animation, and stage shows. Intangible Assets Entertainment companies recognize intellectual Assets properties obtained through the acquisition of Current assets companies in investment securities and good- Total investments and other assets Noncurrent assets will. However, they do not recognize intellectual Current assets properties they have created in-house or licensed Intellectual properties obtained Asset value not shown through acquisitions recognized. from third parties as assets. This means such Noncurrent assets in the balance sheets Intellectual properties created intellectual properties are intangible assets that in-house and licensed intellectual are not recognized in financial statements. properties not recognized. 26 SEGA SAMMY HOLDINGS Pachislot and Packaged Digital games Amusement Toys pachinko game machines machines software Examples of Intellectual Properties Acquired through M&As The Creative Assembly Capital and operational tie-up with THQ Canada (currently Relic Entertainment) Packaged game software and online games f4samurai Games for smartphone games Packaged game software Total War series Hortensia SAGA, etc. Company of Heroes series, etc. 2000 2005 2006 2012 2013 2015 RODEO Sports Interactive Index Corporation (ATLUS.) Demiurge Studios Pachislot machines Packaged game software and online games Packaged game software Games for smartphones Football Manager series Persona series Megami Tensei series, etc. First Total Intellectual property title appearance Multifaceted rollout editions Cumulative unit sales / downloads Megami Tensei 1987 28 Approx. 7.2 million units series (packaged and digital total) Persona 1996 12 Approx. 6.9 million units series (packaged and digital total) Examples of acquired intellectual properties intellectual Etrian Odyssey 2007 7 Approx. 1.5 million units series (packaged and digital total) First Total Intellectual property title appearance Multifaceted rollout editions Cumulative unit sales / downloads Sonic the Hedgehog 白黒印刷用 1991 — Approx. 350 million (units / downloads) series (packaged and digital total) Puyopuyo 1991*1 — Approx. 22.0 million (units / downloads) series カラー印刷用 (packaged and digital total) 色の変更については都度ご相談ください。 Ryu ga Gotoku 2005 68 Approx. 9.3 million (units / downloads) series (packaged, digital, and mobile members total) ALADDIN Approx. units 1989 14 570,000 series (pachislot and pachinko machines and amusement machines total) Juoh Approx. units 2001 14 490,000 series (pachislot and pachinko machines and amusement machines total) PHANTASY STAR Approx. million IDs*2 Examples of intellectual properties developed in-house 1987 — 4.5 series (cumulative total for registered IDs) CHAIN CHRONICLE 2013 3 Approx. 5.0 million downloads series (packaged and digital total) *1 SEGA CORPORATION acquired the rights in 1998. Figures for cumulative unit sales are the totals for titles that SEGA sold after acquiring the rights. *2 Total for PHANTASY STAR ONLINE 2 SEGA feat. HATSUNE MIKU 2009 45 Approx. 5.3 million (units / downloads) Project series (packaged and digital total) Hokuto No Ken Approx. million units 2002 30 2.64 series (pachislot and pachinko machines and amusement machines total) SOUTEN-NO-KEN licensed from third parties 2009 8 Approx. 390,000 units series Examples of intellectual properties (pachislot and pachinko machines total) ANNUAL REPORT 2016 27.
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