Kvinnan, Kändisen, Konfliktkatalysatorn Bilden Av Kändisen Anna Anka I Svensk Nyhetsjournalistik
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Kvinnan, kändisen, konfliktkatalysatorn Bilden av kändisen Anna Anka i svensk nyhetsjournalistik Maria Andersson Nicole Blomstrand Examensarbete 15 hp, Journalistik (C-nivå) Journalistik och medieproduktion 180 hp Handledare: Anette Forsberg Höstterminen 2009 Linnéuniversitetet Institutionen för samhällsvetenskaper Authors: Maria Andersson & Nicole Blomstrand Title: The women, the celebrity, the conflictcatalyzer, How the celebrity Anna Anka is viewed in Swedish newsjournalism Level: BA Thesis in Journalism Location: Linnaeus University Language: Swedish Number of pages: 50 Abstract The aim of this thesis was to examine how newspaper journalism represented the celebrity Anna Anka. Which roles and qualities did the media ascribe Anna Anka and in what way did the media frame her as a woman. We examined texts and photographs from two Swedish newspapers, Aftonbladet and Dagens Nyheter, 16 texts were analysed. The method we used were discourse analysis with focus on relations, identities and representation. The result showed that Anna Anka was represented in an essentially equal way in both newspapers. The image of Anna Anka seems to be multifaceted. In the texts Anna Anka becomes a symbol for conflicts that emerge in discourses regarding gender, celebrity and Swedish values. As a woman she is both portrayed as controversial and appearance-fixated. As a wife she is traditional, a woman who takes care of house and family and lets her husband be the provider. On the other hand she is described as a woman who does not follow the traditional norm, she is independent and has a possibility to support herself. As a celebrity, Anna Anka is framed as fairly new in the public appearance. But in some texts the newspapers define her as a woman who does not deserve to be the celebrity she is. Anna Anka is well aware of how the celebrity culture works, what the media finds interesting. As a Swede Anna Anka is framed as a person who no longer quite belongs in Sweden, and therefore is allowed to criticize Sweden and the Swedish values. Keywords: Anna Anka, media, journalism, celebrity, discourse, gender, reality-show, fame, controversial 2 Innehållsförteckning Inledning ............................................................................................................................................. 5 Syfte/frågeställning .......................................................................................................................... 5 Bakgrund ............................................................................................................................................ 7 Svenska Hollywoodfruar.................................................................................................................. 7 TV3 .................................................................................................................................................. 7 Aftonbladet....................................................................................................................................... 8 Dagens Nyheter ................................................................................................................................ 8 Sammanfattning ............................................................................................................................... 9 Teorier och tidigare forskning ........................................................................................................ 10 Socialkonstruktionism .................................................................................................................... 10 Diskurs ........................................................................................................................................... 11 Representation och identitet ........................................................................................................... 11 Stereotypisering ............................................................................................................................. 12 Genus ............................................................................................................................................. 13 Popularisering/ Sensationsjournalistik ........................................................................................... 14 Kändiskultur ................................................................................................................................... 16 Sammanfattning ............................................................................................................................. 18 Undersökningens genomförande .................................................................................................... 19 Undersökningens uppläggning ....................................................................................................... 19 Metodval ........................................................................................................................................ 20 Diskursanalys ................................................................................................................................. 20 Denotation och konnotation ........................................................................................................... 21 Analysprocessen............................................................................................................................. 22 Metodkritik..................................................................................................................................... 22 Undersökningens giltighet ............................................................................................................. 23 Sammanfattning ............................................................................................................................. 24 Resultat och analys........................................................................................................................... 25 Anna Anka som kvinna .................................................................................................................. 25 Kontroversiell .......................................................................................................................................... 25 Sex- och utseendefixerad ......................................................................................................................... 27 Fru............................................................................................................................................................ 28 Mamma .................................................................................................................................................... 31 Anna Anka som kändis .................................................................................................................. 32 3 Anna Anka och Sverige.................................................................................................................. 36 Relationen till läsarna .............................................................................................................................. 38 Anna Anka i bilder ......................................................................................................................... 39 Affärskvinna ............................................................................................................................................ 39 Mamma/fru .............................................................................................................................................. 39 Konflikt.................................................................................................................................................... 40 Kändis ...................................................................................................................................................... 41 Sammanfattning ............................................................................................................................. 42 Slutsats och diskussion..................................................................................................................... 43 Förslag till fortsatt forskning.......................................................................................................... 46 Litteraturförteckning....................................................................................................................... 48 Tryckta källor ................................................................................................................................. 48 Elektroniska källor ......................................................................................................................... 49 Bilaga 1 – Analyserade artiklar Bilaga 2 – Exempel på analyserade artiklar 4 Inledning Kändisar finns överallt, vi ser dem på TV, läser om dem i tidningen och hör dem tala i radio. Kändisar kan vara både objekt för beundran, avundsjuka och kärlek, vi anser att alla har någon form av relation till fenomenet. Oavsett vad man tycker om kändisar så går det inte att förneka att de i dag framträder i de flesta massmedier. Anna Anka blev, enligt flera forskares definitioner, kändis i Sverige efter sin medverkan i reality-programmet/dokumentärserien ”Svenska Hollywoodfruar”, som sändes i fyra avsnitt i TV3 under hösten 2009. De veckor som serien sändes på TV, kunde vi se Anna