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International Food and Agribusiness Management Review International Food and Agribusiness Management Review Official Journal of the International Food and Agribusiness Management Association Volume 18 Issue 1 2015 International Food and Agribusiness Management Review Editorial Staff Executive Editor Peter Goldsmith, University of Illinois, USA Regional Managing Editors Asia, Australia, and New Zealand Murray McGregor, University of South Australia, Australia Nicola M. Shadbolt, Massey University, New Zealand Europe Jacques Trienekens, Wageningen University, The Netherlands Vera Bitsch, Technical University of Munich, Germany Alessio Cavicchi, University of Macerata, Italy Diogo Souza Monteiro, University of Kent, United Kingdom Yuliya Bolotova, Clemson University, USA (Russia) North America Ram Acharya, New Mexico State University, USA Corinne Alexander, Purdue University, USA Michael Gunderson, Purdue University, USA Vincent R. Amanor-Boadu, Kansas State University, USA Mark Hansen, Brigham Young University, USA David Van Fleet, Arizona State University, USA David Sparling, The University of Western Ontario, Canada R. Brent Ross, Michigan State University, USA Cheryl Wachenheim, North Dakota State University, USA South America Joao Martines-Filho, Universidade de São Paulo, Brazil Africa Ajuruchukwu Obi, University of Fort Hare, South Africa Filippo Arfini, Universita’ di Parma, Italy Woody Maijers, INHOLLAND University, The Netherlands Stefano Boccaletti, Universita’ Cattolica, Italy Marcos Fava Neves, FEA / USP / PENSA, Brazil Michael Boehlje, Purdue University, USA Onno Omta, Wageningen University, The Netherlands Fabio Chaddad, University of Missouri, USA Hernán Palau, Buenos Aires University, Argentina Dennis Conley, University of Nebraska - Lincoln, USA Christopher Peterson, Michigan State University, USA Francis Declerck, ESSEC Business School, France Thomas Reardon, Michigan State University, USA Hamish Gow, Massey University, New Zealand Mary Shelman, Harvard Business School, USA Jukka Kola, University of Helsinki, Finland Johan van Rooyen, University of Stellenbosch, South Africa Jay Lillywhite, New Mexico State University, USA The IFAMR (ISSN #: 1559-2448) is published quarterly and is available at http://www.ifama.org. For copyright and publishing information, please contact: Kathryn White, Administrative Editor. IFAMA Business Office • 1010 Vermont Avenue, Suite 201, Washington, DC 20005 • USA • Tel: 1 (202) 429-1610 • Fax: 1 (202) 628.9044 • E-mail: [email protected] • Web: http://www.ifama.org International Food and Agribusiness Management Review Volume 18 Issue 1, 2015 TABLE OF CONTENTS Research 1. The Hidden Benefits of Short Food Supply Chains: Farmers’ Markets Density and Body Mass Index in Italy Francesco Bimbo, Alessandro Bonanno, Gianluca Nardone, and Rosaria Viscecchia.......................... p. 1 2. Sustainability and Strategy in U.S. Agri-Food Firms: An Assessment of Current Practices R. Brent Ross, Vivek Pandey, and Kara L. Ross............................................................................................................... p. 17 3. Social Capital, Member Participation, and Cooperative Performance: Evidence from China’s Zhejiang Qiao Liang, Zuhui Huang, Haiyang Lu, and Xinxin Wang.............................................................. p. 49 4. The Use of Electronic Payment Machines at Farmers Markets: Results from a Choice Experiment Study R. Karina Gallardo, Aaron p. 79 Olanie, Rita Ordóñez and Marcia Ostrom................................................................... 5. Extra-Core Production and Capabilities: Where is the Food Industry Going? Ting Fa Margherita Chang, Maurizio Droli and Luca Iseppi................................................................................................................. p.105 6. The Health Effects of Women Empowerment: Recent Evidence from Northern Ghana Kara L. Ross, Yacob A. Zereyesus, Aleksan Shanoyan, and Vincent Amanor-Boadu........................................................................................ p.127 Case Studies 7. A Case Study of Shuanghui International's Strategic Acquisition of p.146 Smithfield Foods Hongjun Tao and Chaoping Xie 8. The Case of Strategic Management and Marketing Consulting for p.167 ATO: Doing Business in Tajikistan Brian K. Coffey 2015 International Food and Agribusiness Management Association (IFAMA). All rights reserved. i International Food and Agribusiness Management Review Strong Roots - Bright Future WORLD LEADING IN AGRIFOOD STUDY AGRICOMMERCE AT MASSEY MASSEY.AC.NZ 0800 MASSEY Food and Agribusiness Management University of Fort Hare Together in Excellence The IFAMR Open Access Project is supported in part through contributions from these institutions. Scholars, practitioners, students, and policymakers may now read and download the most current and archival content from the IFAMR website. The Board of Directors of the International Food and Agribusiness Management Association feel that open and immediate access to IFAMR’s articles and case studies dramatically elevates the quality of scientific inquiry and instruction around the world in the field of agribusiness. If you would like to support this effort please contact:Kathryn White, Email: [email protected]. International Food and Agribusiness Management Review Volume 18 Issue 1, 2015 EDITOR’S NOTE Dear Colleagues, We have another great issue that pushes some important boundaries, but first I need to congratulate IFAMA and the IFAMR on our best year ever. Our mission is to provide food and agribusiness scholars with a platform to maximize the impact of their work and 2014 closed with more submissions than ever—up 11% over last year, and up five-fold over the last six years! And we published more of your work setting a new high water mark, 10% above our previous best in 2012. We produced four regular issues and two special issues—one working with members from Economic Research Service (ERS/USDA) on issues concerning Food and Health; and a second containing a collection of case studies on successful African entrepreneurship. We have also purposefully increased our distribution and reviewers outside our traditional base, and added a fabulous South African Managing Editor, Ajuruchukwu Obi. As a result we have quietly increased the number of scholars (one third) publishing with us from outside North America and Europe, up 45% over the last three years. By the way, we now have the highest Impact Factor among peer journals . Be on the lookout for an upcoming Special Issue produced by members from ERS looking at the dynamic global poultry industry. I’d like to thank Corrine Alexander, a professor from Purdue University and a longtime Managing Editor, who will be stepping down this year. What a great asset she has been to the IFAMR, and critical to its recent growth and development. At the same time we welcome our newest Managing Editor, Michael Gunderson, Associate Professor and Associate Director of Research for the Center for Food and Agricultural Business at Purdue University. It’s great to have Michael on our team. Now onto this great issue. Let me draw your attention three articles from Asia. The first is a great case study from China on the Smithfield acquisition by Shuanghui International. The second is a very tight case study on a dairy processor in Tajikistan. Both will make nice additions to your teaching materials. A third article from China introduces a unique analysis of cooperative behavior and member commitment. There is a lot more in this issue and I wish you happy reading! Peter Goldsmith, Executive Editor, IFAMR © 2015 International Food and Agribusiness Management Association (IFAMA). All rights reserved. iii International Food and Agribusiness Management Review Volume 18 Issue 1, 2015 © 2015 International Food and Agribusiness Management Association (IFAMA). All rights reserved. iv International Food and Agribusiness Management Review Volume 18 Issue 1, 2015 The Hidden Benefits of Short Food Supply Chains: Farmers’ Markets Density and Body Mass Index in Italy a b c d Francesco Bimbo , Alessandro Bonanno , Gianluca Nardone , and Rosaria Viscecchia a Postdoctoral Researcher, University of Foggia, Department of the Sciences of Agriculture, Food and Environment, Via Napoli 25, Foggia, 71122, Italy and Doctoral Candidate, Business Economics Group, School of Social Sciences, Wageningen University, Hollandseweg 1, Room 6040, P.O. Box 8130, 6706 KN, Wageningen, The Netherlands b Assistant Professor of Business Economics, Business Economics Group, School of Social Sciences, Wageningen University, Hollandseweg 1, Room 6040, P.O. Box 8130, 6706 KN, Wageningen, The Netherlands and Adjunct Assistant Professor, Department of Agricultural Economics Sociology and Education, Pennsylvania State University, Armsby Building, University Park, Pennsylvania, 16802, USA cFull Professor, University of Foggia, Department of the Sciences of Agriculture, Food and Environment, Via Napoli 25, Foggia, 71122, Italy d Assistant Professor, University of Foggia, Department of the Sciences of Agriculture, Food and Environment, Via Napoli 25, Foggia, 71122, Italy Abstract As more farmers adopt short distribution channels, consumers may benefit from them insofar as they increase access to healthier food options. This may lead to potential societal benefits via a reduction in obesity rates. The relationship between the presence of farmers’ markets and adult Italians’ Body Mass Index (BMI) was assessed by applying quantile regression on a cross- sectional, individual-level database, matched with regional
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