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Jan2020bulletin Image © iStock.com/Rich Townsend Image © iStock.com/Krunal Patel Image © iStock.com/ DaniloAndjus Bee BevT Hardcastle Anshul JRS V E.I. Food R AAK asta uchi CO CO ST ST R DuP OR OR P ech Kamani ettenmaier Ingredient harmo Biotech, VEr VEr Soya, Life Y Y ont India 4 4 R Sciences, , India, estaurants, Labs 2020 Specialities, India, & held inP Opportunities inCleanLabelBakeryP Coming Events Can R Guest Editorial R Food ScienceandIndustryNews R R By MsSwechhaSoni R By MsShrutiV Carotenoids in collaborationwith By Prof.JagadishP eady-to-Eat &FastFoods: egulatory News esearch inHealth&Nutrition egulatory R eport ofNutrition They BeMadeNutritiousandHealthier? ali ChimbaiMunicipalSchool(PCMS) artak &DrShobhaUdipi Cover Design&BulletinLayoutbyMs.LeenaShanbhag ound Up ............................................. By Dr ........................................... ai Aseema Charitable ........................................ A . Pr wareness .................................... abodh Halde Cover Image ........................... Activity ..................... ...................... T rust © iStock.com/ .............. roducts .............. DaniloAndjus ..... ..... .. 53 42 20 13 27 26 8 2 9 4 Image © iStock.com/soumitrapendse PROTEIN FOODS AND NUTRITION DEVELOPMENT ASSOCIATION OF INDIA GUEST EDITORIAL Image © iStock.com/Foxys_forest_manufacture Do we live for eating or do we eat for manifold and in life such people are more living? One has to answer this question successful. Patience and control on the mind carefully. Life is so precious; health is are the most important qualities. It is also priceless and for sure this birth is important to eat less and avoid overeating. unique to us. Two inches of tongue When we were kids, our mothers taught us generally controls the six-foot body and to chew food at least 32 times; it is so then the problem starts. important for proper digestion. Also never eat food in hurry, It affects digestion To address the triple burden of disease i.e., negatively. Eat whatever you like to eat under-nutrition, over-nutrition and which is good for your health but eat it in micronutrient malnutrition, FSSAI has moderate quantities and also slowly. Have launched the ‘Eat Right India’ movement you seen how a cow eats ? She eats very that focuses on both: demand and supply- slowly and chews each part a 100 times. We side interventions as well as core should chew food 30-40 times at least, to regulatory functions to promote food that reduce further burden on the digestive tract. is right for people as well as the planet. Right food is the Let us understand the digestive process to know the foundation for a better life and hence the tagline of this importance of chewing. program is given as ‘Sahi Bhojan, Behtar Jeevan’. Health is of utmost importance and hence if you consider products Digestion starts in the mouth. Saliva is mixed in the food which are successful in markets in recent times, you will and from there, food goes into your oesophagus when you realize they are all based on a positive health quotient. swallow. The more you chew food, the food is passed in a more slurry form to the next level. Your oesophagus pushes Some observations from daily life : food into your stomach. Your stomach holds food while it “Please don’t add sugar, I have stopped using it” mixes with enzymes that continue breaking down the food “No extra cheese please” so you can use it for energy. When food is digested enough “Please give me multigrain bread” in your stomach, it moves into your small intestine where it “I have increased salad in my diet” mixes with more enzymes that continue to break it down. “A morning walk is compulsory for me, I never miss it” Nutrients from the food are absorbed in the small intestine. “Home food is the best, I try not to eat outside” Wastes are sent to the large intestine, known as your colon. “I started having green tea,yaar” The leftover waste is excreted through the rectum and anus. “We sell diet mithai here” So the first step of digestion is chewing food in the mouth. “No refined sugar, jaggery chalegi” If you cut out this process or reduce this process, you are burdening complex food on the stomach. As a result, India is a big market for food products and considering indigestion problems start and absorption of nutrients from popular trends, the health and wellness industry has taken a food also stops, hence chewing food properly is extremely new turn. Technological innovations in modern food have important. blended good health with good taste and thus many new products are available in the market to attract discerning So considering the ‘Eat Right’ programs and the fact that consumers. I thank FSSAI for bringing about a cultural shift everyone is becoming so health conscious, eating right and and a new wave in the market regarding healthy eating. eating on time is very, very important. Due to the FSSAI Most of the restaurants and hotels have started displaying initiative of ‘Eat Right’, we will see new trends in the market calorie-related information for their menus. and an entire new segment will emerge. Many companies will come in with healthy options and with natural, A word of caution - in these ‘Eat Right’ days, one should chemical-free, organic kinds of products. rely only on experts; don’t get into shortcuts and self- declared Nutritionists. Google is the best source of Finally, every individual has been given some natural information but sometimes it is dangerous as it always gives intelligence by God. Listen to that and make your brain the solutions to your questions in a positive manner. It is very leader in choosing the food you eat rather than your eyes or interesting to recall what Gandhiji used to say about food tongue. Increase control on your emotions and cultivate self- and diet. He had emphasised a ‘3 meals a day’ concept. He discipline as the best quality. Gandhiji has said that the real also maintained that overeating is bad and intermittent wealth is health - preserve it as it is in your hands. Eating fasting helps as it not only improves digestion but also right with regular exercise is the new mantra of success. increases willpower. Gandhiji was a leader with vision. We have seen in many cases that if people can control their Dr Prabodh S Halde hunger during fasting, their willpower always increases – GB Member PFNDAI & Head TRA Marico Ltd 2 PFNDAI Jan 2020 PROTEIN FOODS AND NUTRITION DEVELOPMENT ASSOCIATION OF INDIA s u j d n AUTHOR A o l i n Prof. Jagadish Pai, a D / Executive Director, PFNDAI m o c . k c o t S i © e g a m I The pace at which modern in 2023. In India, as these figures Indian fast food market also is world is changing is mind are from organised sector, which is smaller compared to global market. smaller than unorganised, the total It was about $ 1.2 billion in 2016 boggling. People want to do market is much larger. and is expected to rise to over $ 3 things faster at work place, billion in 2021. Here also the figures at home, during travel and The fast food market is much larger are for organised sector and as there in fact everywhere. Things than RTE foods. Global fast food is much larger unorganised sector do not look like they are market very soon is expected to including street foods and small surpass $ 690 billion from about $ establishments serving Indian and slowing down. 540 billion in 2016. The biggest fast western fast foods the figures would food market is in the US which be more imposing. With that, people also expect food accounted for $ 256 billion in preparation, procuring or purchase 2018.Much of the market is with What are these foods? and consumption to be fast. That is fast food restaurants and street foods Some years ago there were limited how convenience foods made but things are now changing rapidly. ready to eat foods which included appearance. Now two types of With food delivery service growing snacks, cakes, sandwiches, soft convenience foods are really making and expanding at a break-neck beverages and biscuits/cookies. much faster headway thanothers, speed, people have started ordering They might have been mostly although others are also growing not just the fine dining foods but fast consumed as food in between meals. rapidly. Ready-to-Eat (RTE)foods foods as well. The IT has given a big In the West however, there were global market in 2015 was $ 90 boost to this latter development and many products including TV billion and is rising at a rate of over there are people who are predicting dinners available. Now the range has 7%. It is expected to touch about $ that foods will be delivered by increased and includes foods that 200 billion in 2026. Indian market is drones very soon and trials have could be meal in itself. We have currently small at $ 260 million but already been successfully conducted many items such as curries, rice it is growing at over 16% and is in India and abroad. preparations, rotis, and desserts expected to be around $ 650 million 4 PFNDAI Jan 2020 COVER STORY PROTEIN FOODS AND NUTRITION DEVELOPMENT ASSOCIATION OF INDIA of foods which are available on Are RTE & Fast streets, at restaurants and now also Foods Healthy? in packaged form in stores. As a Whether a food or class it is very diverse and may product is unhealthy include South Indian foods such as should be decided by idli, dosa, and meduvada, chaat the presence of a foods including bhelpuri, panipuri, Image © iStock.com/Rich Townsend harmful component ragda patties, and there are many in it. Lack of a savoury snacks like farsan items as which are further extended by nutrient in requisite amount should well as sweets like laddoo, pedha, frozen category which may include not make it unhealthy but one may barfi etc.
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