India's mobile Internet :: The revolution has begun An overview of how mobile Internet is touching the lives of millions AVENDUS September 2013 AVENDUS Dear Reader, Aashish Bhinde
[email protected] It's been almost two years since we published our last report “India goes Digital” where we had attempted to provide an overview of the digital consumer landscape in India and Karan Sharma reasons why we were bullish about that opportunity. Since then, the industry has faced
[email protected] considerable headwinds that have included a significant slowdown of the overall Indian economy, sudden reversal in sentiment for e-commerce ventures (resulting in a severe Seema Rao paucity of capital available), adverse market dynamics in the online travel segment, etc.
[email protected] Notwithstanding all the headwinds, we are extremely encouraged by the fact that almost Kanchan Mishra every projection we made in the report appears to have played out as expected. The e-
[email protected] commerce industry grew more than 100% in 2012, number of Internet users crossed 150 million users, the industry delivered a few great exits for investors (Justdial, redBus) and Preetham N. almost every digital media business in the country witnessed rapid growth in consumer
[email protected] adoption. Nihir Nemani As we sat down to brainstorm on what is likely to be the next big trend, it was difficult to
[email protected] think beyond mobile Internet and the promise it held for bridging the digital divide that exists, not just between India and the rest of the world but also between the haves and the Mahesh Jakhotia have nots within India.