Africa
It’s all about revenue for airlines,airports and partners
30 June- 1 July 2015 | Sandton Convention Centre | Johannesburg | South Africa
FEATURING
POST SHOW REPORT
Title Sponsor: Created by: STATS AT A GLANCE
“Very well organized, good 5267 networking and good presentations Attendees- up 30% from 2014 by the speakers.” Christophe Penninck, CEO, Murtala Muhammed Airport
13 000 Square meters- up 53% from 2014
820 Buyers from across Africa
“Very Informative and a wonderful place to network.” Castro Mafale, Managing Director, Masindi Group Holdings 160 Exhibitors- up 20% from 2014
HUNDREDS OF MEETINGS BETWEEN EXHIBITORS “ Totally relevant to the issues we are AND VISITORS WERE FACILITATED THROUGH facing as Airlines in Africa right now.” THE NETWORKING TEAM AND APP Kate du Toit, GM Airport Services, Air Namibia Thanks to our sponsors EXECUTIVE SUMMARY
TITLE SPONSOR PLATINUM SPONSORS Show name Aviation Festival Africa 2015
About The 6th annual Aviation Festival Africa is part of Africa’s largest transport & infrastructure show. The Aviation Festival Africa is all about revenue for airlines, airports, government and their partners.
Sponsors Airports Company South Africa GOLD SPONSORS SILVER SPONSOR Nedbank Capital Boeing ATNS Huawei Technologies Thales Z T E AECOM LG ELECTRONICS SA Gunnebo Turkish Airlines Parsons
BUSINESS HUB SPONSOR BRONZE SPONSORS Date 30 June- 1 July 2015
Venue Sandton Convention Centre
Show size 13,000m2 EXHIBITORS Sponsors and Exhibitors Over 150 companies representing 16 countries
Attendees 5267 attendees from 58 countries
New for 2015 Exciting new product launches Event highlights and live demonstrations
ASSOCIATIONS Website www.terrapinn.com/ avfestafrica
2016 dates 28-29 June 2016, Johannesburg, South Africa Aviation Festival Stats
2 days of networking 800 attendees
300 3 new profiles added delegates
90 speakers
5 free seminars HUNDREDS of meetings “It is always good to network - meet people and see engineering progress”
Elrina van Graan, Operations Consultant, GIBB “The discussions that took place were very enriching”
Zakhele Thwala, Deputy Director-General: Civil Aviation, Department of Transport
“..the possibility of exchanging ideas, the problems encountered in the industry- all of this with a great audience”
Eric Hespeel, Director Regional Development, ECair “The layout was great but more importantly the helpfulness of your team.”
Zachary Steglin, Network Performance Manager Operations, Global Load Control 58 COUNTRIES ATTENDED
Angola Morocco
Argentina Mozambique
Australia Namibia
Austria Netherlands
Belgium Nigeria Tunisia Botswana Norway
Brazil Poland
Egypt Canada Nigeria Portugal
China Ghana Ethiopia Republic Of Korea Uganda Congo Gabon Rwanda Reunion Islands Congo Cyprus Tanzania Russian Federation Democratic Republic of The Congo Democratic Republic of The Congo Mozambique Rwanda Angola Egypt Zimbabwe Saint Kitts & Nevis Namibia Swaziland Ethiopia Singapore Botswana Zambia Finland South Africa South Africa France Spain
Gabon Sri Lanka
Germany Swaziland
Ghana Sweden
India REGIONS Switzerland
Indonesia Tanzania
Ireland Tunisia Italy 35% 30% 10% 10% 10% 5% Turkey Japan Southern Rest of Middle Europe USA Asia Uganda Kenya Africa Africa East United Arab Emirates Liberia United Kingdom
Malawi United States of America
Malaysia Zambia
Mauritius Zimbabwe “Turkish Airlines has found this show to have been a great opportunity for us.” Aslihan Safak, Marketing, Turkish Airlines Sample of who attended
African Airline Management Hahn Air Lines GmbH African Premier Airlines Incheon International Airport Air Asia Incheon International Airport Corporation Air Charter Service Interair South Africa Air Mauritius Kenya Civil Aviation Authority Air Mauritius Cargo Kruger Mpumalanga International Airport Air Namibia Pty Ltd Land & Sea Shipping Air News Lanseria International Airport Air Traffic And Navigation Services Lufhansa Cargo South Africa Air Transport Research Institute Lufthansa Cargo Ag Air Uganda Lufthansa Consulting Air Zimbabwe Lufthansa Flight Training Air Zimbabwe Pvt Ltd Lufthansa German Airlines AirAsia Berhad Lufthansa German Airlines - Deutsche Lufthansa A G Airline Association of Southern Africa Mais Mozambique Air Services Airlines Association of Southern Africa Mango Airlink Murtala Muhammed Airport Airports Company South Africa National Airways Corporation Antrak Air, Ghana Pan African International ASKY Airline Precision Air Service Plc ASKY, Togo Proflight Zambia Aviation Co-ordination Services Pty Ltd Qatar Airways Aviation, South African Weather Service Qatar Airways Cargo B A R S A Qatar Airways, India BAASA Rwandair Brussels Airlines, Belgium S A A C A A S A S A C A A CANSO S A Express Airlines Civil Aviation Authority South Africa S A Express Airways Comair Limited SA Airlink Commercial Aviation Association Of Southern Africa SA Express Denel Aviation SACAA Deutsche Lufthansa Ag Safair Ecair Safair (Pty) Limited Egypt Air Sir Seretse Khana International Airport, Botswana EgyptAir Holding Company Skyline Group Embassy Of Spain Skywise Airline (Pty) Ltd Emirates Airlines SOL Air Emirates Airlines (Skycargo) South African Airlink Ethiopion Airlines South African Airways ExecuJet South African Airways Soc Ltd Execujet South Africa South African Civil Aviation Authority fastjet Airlines South African Electrotechnical Export Council (SAEEC) Flight Safety South African Weather Service FlySafair Southern African Women In Aviation And Aerospace Industry FLYTU Star Air Fraport Swaziland Civil Aviation Authority Gambia Civil Aviation Authority Swiss International Air Lines Gogo TAAG Angola Airlines “Congratulations, one of the best and most professional Grand Central Airport Tanzania Civil Aviation Authority conferences outside europe!” Gryphon Airlines Turkish Airlines Christoph Uhl, VP Sales, Voith Turbo GmbH & Co KG THE CONFERENCE
The keynote sessions at this year’s Aviation Festival Africa conference included globally renowned experts, game-changers and leading regional and international airport operators and authorities.
Over 300 conference delegates attended the keynote sessions.
World Class Speakers
Skhumbuzo Dr John Tambi Tebogo Mekgoe Erik Venter Tamur Macozoma Transport Infrastructure COO, Airports Company Chief Executive Officer, Goudarzi-Pour Chairman, Airports Expert, NEPAD, South Africa Comair, Vice President for Company South Africa, South Africa South Africa Middle East, Africa South Africa & Southeast Europe, Lufthansa German Airlines
Rene Gsponer Ashraf Hakim Won Park Suresh Nair Joao Miguel Ag. Managing Director, Director of International Director International General Manager - Santos Air Namibia Organisation, Egyptair Relations, Incheon India, Sri-Lanka & Director of International “The conference has been extremely educational International Airport Bangladesh, Air Asia Sales for Middle East and very well organised.” Corporation, and Africa, Boeing, Kennedy Mpukusha Mwamba, Transport & Supply chain Republic of Korea United Kingdom Specialist, Dares Salaam corridor Committee secretariat
Job titles of who attended
CEO, CFO, COO, Head of Marketing & Loyalty, Head of Network & Route Development, Head of Sales & Distribution, Head of Strategic Partnership, Inati Ntshanga Vincent Banda Tleli Makhetha Head of planning and development, Head of ground handling Chief Executive Officer Chief Executive Officer General Manager, SAA South African Express BidAir Cargo, Tanzania Cargo, South Africa Head of infrastructure investment , Head of airport operations, Airways Head of customer service, Director – airport retail, Head of procurement “The event was very informative and provided SEMINARS an opportunity for networking. “ Rudzani Malala, Regional Manager, South African weather Service
We provided 2 days of jam-packed free content on the exhibition floor providing attendees with the choice of five free technical seminars to attend.
These ‘how to’ sessions covered technology, infrastructure, maintenance, cargo, safety and intermodal.
Attendees gained insight on:
CARGO
• Using technology to improve cargo monitoring • Short Term Insurance • How to use multichannel logistics to your advantage • Developments within the transport sector in KwaZulu-Natal • Focusing on the cargo segment to boost airport revenues
SAFETY
• Advances in Security Detection Technology • Improving your competitive position • Developing an effective safety culture • Skills Development within the transport sector • Airport Infrastructure Design: Incorporating safety and security • Employing technology for protecting huge perimeters • Developing an effective safety culture 1-2-1 PARTNERING
This year we hosted over 500 guests from Africa’s airport operating companies and transport authorities. Our sponsors had one-on-one meetings with the following With so many buyers at the event, we understand the importance of buyers: networking, which is why we didn’t leave anything to chance. Airlines Association of Southern Africa - Chief We made sure everyone left the event having met all the prospects they Operating Officer needed to. Our networking activities included the following: Hahn Air Lines - Regional Vice Our networking activities included the following: President -Airline Business Group Middle East, Africa & India
1-2-1 partnering in our meeting hubs Fastjet Airlines - Ancillary revenue manager To ensure that our sponsors and exhibitors met with their key prospects at the event we facilitated over 450 pre-arranged meetings which took Emirates - place in our dedicated networking lounge. Operations Manager
With 12 tables of meeting space and 5 private meeting rooms the area Lufthansa German Airlines - was fully utilized across the 2 days, with additional onsite introductions Vice President Middle East, Africa & Southeast Europe organized by the Networking Team. Kruger Mpumalanga International Airport - Business Development Manager The Networking App Bid Air Cargo - Africa VIPs, visitors, sponsors and exhibitors all have access to this networking Director portal allowing attendees to connect prior to the event to pre-arrange meetings and exchange contact details. Incheon International Airport - Director: International Relations
AirAsia - General Manager - India, Sri Lanka and Transport Africa awards Dinner Bangladesh Our dinner at the end of day one brought together VIPs, delegates and sponsors providing an informal networking platform and the perfect Air Namibia - Ag. Managing Director opportunity to catch up with decision makers that you had met earlier in the day. NEPAD - Transport “2015 show splendid, oral presentations on same floor Infrastructure Expert good idea and the layout was neat.” Entertainment at the dinner offered a talking point, bringing people together and making more personal connections. Gerrit Venter, Consultant This year, the Transport Africa Awards awarded winners in the following categories:
Transport Africa Awards Sponsored by:
Exquisite food and the company of some of the greatest and most influential minds within the transport sector guaranteed an evening packed with fun and networking at the highest level. FASTJET TRANSNET AUSENCO CENTRAL OCEANS ENGINEERING Grande Côte Mineral LOGISTICS SA Our Awards dinner at the end of day one brought together Sands Project VIPs, delegates and sponsors providing an informal networking platform and the perfect opportunity to catch up with decision makers that you had met earlier in the day.
Entertainment at the dinner, bringing people together and making more personal connections made for a memorable evening. Patricia Norris PRASA NAMPORT AIRPORTS Commuter Transport COMPANY Engineering Investments (Pty) Ltd SOUTH AFRICA A GLOBAL MARKETING CAMPAIGN
The Aviation Festival Africa delivered a powerful multi-channel marketing campaign that achieved impressive results. Investment in the right media, to reach the right audience ensures Aviation Festival Africa stays front of mind with airport operators, government and suppliers.
The marketing campaign utilised every channel possible and reached an audience of over 1 million:
• Adverts in over 43 industry publications • Show website: over 83,000 impressions • Online advertising with a reach of more than 950,000 • 120 EDMs to external databases • Widespread digital and social media campaigns with a global reach • Event guide distributed to all visitors onsite • Promotion and branding onsite
ASSOCIATIONS
MEDIA PARTNERS
“I managed to secure some business and meetings with some of the directors or decision makers from African countries and local suppliers” Edward Sekgala, Sales and Marketing Manager: Exports, Voestalpine VAE SA How we spread the word
Offline Online The Brochure
In 2015 we moved our focus to a strictly digital way The Brochure of marketing the Aviation Festival Africa. With the We distributed the brochure to our own transport exhibition elevated as the Africa’s number one database, over 55 industry publications and aviation conference and exhibition we used the through our partners, leading to over 1000 brochure to invite buyers from across Africa and people downloading the brochure in the lead globally. up to the show. The brochure was a great platform to show the exhibitors of the show and let our customers see why they needed to be there.
The Visitor ticket
Simple and effective, the flyers and fold-out mini Emails brochure was another way to let people know who they would be meeting on the expo floor. As well as Over 115 emails to our own database of 250 000 the event highlights that will be taking place by our people and over 120 emails via 3rd party databases 2015 sponsors. of 125 000 people.
With a list of all sponsors and exhibitors, it was a quick and easy way to show that the Aviation Festival Africa had more exhibitors than ever before. Over 20 000 people received the visitor ticket.
Social Media
The Africa’s transport group on LinkedIn had 1500 Billboard group members, where key announcements and highlights were shared. The Aviation Festival ran billboards around OR Tambo airport for the months leading up to the show. SPONSOR AND EXHIBITOR MARKETING PRESS COVERAGE
Aviation Festival Africa attracted international press coverage from mainstream At the end of the day, the show is all about helping everyone meet the right contacts and trade publications to do business. 55 members of the press attended from: We can tell the world how great The Aviation Festival Africa is, but it’s much more convincing coming from the sponsors and exhibitors who invest their time and money in being present at the show. Forbes Africa TNT News Services/Africa Cargo News That’s why our exhibitors who promote their involvement in the show so heavily ultimately have the busiest stands. The Aviation Festival Africa created unique marketing packs for BARSA wattnow Magazine each sponsor and exhibitor. Maputo Corridor Logistics initiative World Airnews Magazine How did our exhibitors promote themselves? • personalised html invites South African Association of Freight Forwarders Xinhua News • banners • email signatures CAASA ZWBDC • advertising in magazines • press releases for distribution in the media pack and externally through partners Airline Association of Southern Africa Transport World Africa • copies of the brochure and visitor ticket Association of Mine Resident Engineers of South Africa (AMRE) IMIESA
Supply Chain & Logistics Group Transport World Africa, Inside Mining
African & Indian-Ocean News Agency Rail Personnel
African Aerospace Media24 (Rapport newspaper)
Asset Publishing Transport Forum
Business Day Engineering News
Financial Mail Mining Weekly
Creamer Media SA Flyer
East African Business Week African Pilot
Freight & Trading Weekly Chai FM
Logistics Update Africa Now Media
Mail and Gaurdian Biz Community
RSSA ANN7
SABC Sunday Times
SA Rail EWN
The New Age “The event allows for networking “Well organised and excellent with a wide sector range.” networks invited” Gaborekwe Esther Khambule, Brenda Mashika, SM: PMO & South African Weather Service Strategy, ATNS
“The function is well organised and “The exhibition was good and well the program caters for all variety attended” of specialised areas. Lindi Spezialetti, PR / Marketing, The presentations and the round Grand Central Airport table discussions were great. Boeing’s presentation was excellent and informative.” “It was great networking Sam Ndlovu, Network Planning event.” & Aero Political Affairs manager, Mark Mansfield, Director, CAASA South African Airways
“I found the topics and the speakers totally relevant to the “It is always good to network - issues we are facing as Airlines in meet people and see engineering Africa right now.” progress” Kate du Toit, GM Airport Services, Elrina van Graan, rail operations Air Namibia consultant, GIBB
“Very informative well organized” “2015 show splendid, oral Vashni Deoduth – Smith, presentations on same floor good Station Manager (ORT), Comair idea and the layout was neat.” Limited Gerrit Venter, Consultant Africa
Sponsor and exhibit at the Aviation Festival Africa 2016
Want your share of Africa’s billion dollar booming aviation industry?
Become a SPONSOR and win new business!
The Aviation Festival Africa where the aviation industry and it’s partners come to source the latest technologies and solutions for their businesses.
Get your brand, your message and your sales people in front of real customers.
Call Roschan van der Haar now on +27 (0)11 516 4045 or [email protected]
28-29 June 2016 | Sandton Convention Centre | Johannesburg | South Africa
www.terrapinn.com/avfestafrica