DOCSLIB.ORG

Mcgill Casebook ! 2013-2014 ! Your Best Resource for Case Interview Ppreparationreparation

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Mcgill Casebook ! 2013-2014 ! Your Best Resource for Case Interview Ppreparationreparation ! McGill Casebook ! 2013-2014 ! Your best resource for case interview ppreparationreparation sponsoredsponsored bbyy presentedpresented by MCAManagement Consulting Association ! ! Produced by the Management Consulting Association in collaboration with Roland Berger Strategy Consultants. Compiled by: Samantha Fu (BCom ’14) and Mia Morisset (BCom ’13, MCA President 2012-2013) This guide is strictly for the use of students at McGill University. No part of this document may be reproduced or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the MCA- Management Consulting Association at McGill University. Management Consulting Association 2 ! ! ! Contents Introduction!..........................................................................................................................................................!5! What is Consulting? !.......................................................................................................................................!7! The Consulting Job!.....................................................................................................................................!7! The Consulting Industry!...........................................................................................................................!9! Consulting Firms in North America!..................................................................................................!11! Consulting at McGill!.....................................................................................................................................!12! Getting the Interview!....................................................................................................................................!15! Networking!...................................................................................................................................................!15! CV Preparation!..........................................................................................................................................!18! Cover Letter Preparation!......................................................................................................................!21! Acing the Interview!........................................................................................................................................!23! The Interview Process!............................................................................................................................!23! Main Frameworks!.....................................................................................................................................!33! Quantitative Analysis!..............................................................................................................................!44! Case Library!.....................................................................................................................................................!48! 1. Exxon – Market sizing (Source: Roland Berger)!.................................................................!49! 2. Aqualine – Revenue (Source: Oliver Wyman)!.....................................................................!50! 3. Revolutionary transporter machine – Pricing strategy (Source: Columbia Graduate Consulting Club)!..................................................................................................................!57! 4. Wumbleword (Source: Oliver Wyman)!.....................................................................................!59! 5. Chemical Company – Profitability (Source: MIT Sloan Management Consulting Club)!................................................................................................................................................................!66! 6. Kami Corporation – Revenue (Source: Oliver Wyman)!..................................................!68! 7. Snow Tires – Market sizing (Source: Roland Berger)!.....................................................!72! 8. Medilogiks – Market entry (Source: MIT Sloan Management Consulting Club)!.!74! 9. U.S Retail Bank – Market sizing / entry (Source: MIT Sloan Management Consulting Club)!..........................................................................................................!77! 10. CanadianTimes.com – Market sizing/entry (Source: Harvard Business School Consulting Club)!........................................................................................................................................!79! 11. Yearbook publishing company – Profitability (Source: INSEAD Consulting Club)!................................................................................................................................................................!82! 12. Hospital Proposal – Profitability (Source: MIT Sloan Management Consulting Club)!................................................................................................................................................................!84! 13. Publishing company – Profitability (Source: Columbia Graduate Consulting Club)!................................................................................................................................................................!88! Management Consulting Association 3 ! ! 14. Canadian Retailer – General strategy (Source: INSEAD Consulting Club)!....!91! 15. Social life – Market sizing (Source: Roland Berger)!.....................................................!97! 16. Airbus – Market entry (Source: MIT Sloan Management Consulting Club)!......!98! 17. Canadian Timber company – Cost-Revenue and Profitability (Source: MIT Sloan Management Consulting Club)!................................................................................!101! 18. Meat processing plant – Profitability (Source: Michigan Consulting Club)!......!103! 19. Bicycle Manufacturer – Profitability (Source: Columbia Graduate Consulting Club)!.............................................................................................................................................................!106! 20. Liquor Manufacturer – Sales strategy (Source: Columbia Graduate Consulting Club)!.............................................................................................................................................................!109! 21. Canada Airlines – Market sizing (Source: Roland Berger)!.....................................!112! 22. Australian Airlines – Cost-Revenue and Profitability (Source: Booth Consulting Club)!.............................................................................................................................................................!115! 23. British Royal Air Force – Cost Reduction program (Source: INSEAD Consulting Club)!.....................................................................................................................................!119! Resources!......................................................................................................................................................!124! References!.....................................................................................................................................................!126! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Management Consulting Association 4 ! ! Introduction A word from the MCA The Management Consulting Association of the Desautels Faculty of Management is proud to present the first McGill casebook. Using this new reference, we hope McGill students will gain a thorough understanding of the consulting world and get the best advice possible on interview preparation. Throughout the process of creating this book, the MCA has been fortunate enough to work alongside leaders in the consulting world in addition to McGill’s experienced Career Services staff. As such, we've been adamant about tailoring the book to a McGill student’s needs, highlighting key consulting trends in Canada as well as the rest of the world. Furthermore, a collection of sample cases and solving methods have been gathered from consulting firms across Canada to provide students with the best possible interview preparation. We would like to say a special thank you to Roland Berger Strategy Consultants, our main sponsor and contributor. They have most generously provided us with access to their resources and case materials, and have also offered invaluable advice and support throughout the process. Whether you are simply interested in learning about the consulting career, or if you have been preparing for the interview for the past couple of months, this book is for you. Through the combination of theory and practice, we hope to help you excel during this process. Ultimately, we hope this book helps you get into the mindset of a consultant, solving any problem with professionalism and passion. Best regards, The MCA Management Consulting Association 5 ! ! A word from Desautels’ Career Adviser – Julia Riscaldino The MCA and the Soutar Career Centre of the Desautels Faculty of Management have been working closely together to provide McGill students access to resources and professionals in the field of consulting in order to help them successfully prepare for consulting recruitment. Consulting weeks are now held in October and March to introduce 1st and 2nd year students to the world of consulting. In so doing, students are made aware of the importance of preparing
Load more

Recommended publications
  • Roland Berger Group Companies
    Roland Berger Group Companies Austria Roland Berger GmbH Freyung 3/2/10 1010 Vienna Bahrain Roland Berger Middle East W.L.L. Office 3201, 32nd Floor, Bldg. 2504 Road 2832 Blk 428 Al Seef District, P.O. Box 18696 C.R.No. 60310-1 Manama – Kingdom of Bahrain Belgium Roland Berger SA Vorstlaan 100 Boulevard du Souverrain 100 1170 Brussels Brazil Roland Berger Ltda. Av. Presidente Juscelino Kubitschek, 510 15° andar 04543-906 - Vl. Nova Conceicao São Paulo (Itaim Bibi) Canada Roland Berger Inc. 1000, rue Sherbrooke Ouest, bureau 2500 H3A 3G4 Montréal (Québec) China Roland Berger International Management Consulting (Shanghai) Co. Ltd. 23/F, Jing An Kerry Centre Tower 1 1515 West Nanjing Road 200040 Shanghai China Roland Berger Enterprise Management (Shanghai) Co., Ltd. 23 Floor, Shanghai Kerry Center 1515 West Nanjing Road Shanghai 200040 Germany Roland Berger GmbH Sederanger 1 80538 Munich Germany Roland Berger Holding GmbH Sederanger 1 80538 Munich Germany Roland Berger International GmbH Sederanger 1 80538 Munich Germany BCD Travel München GmbH Sederanger 1 80538 Munich Germany Expert Network GmbH Sederanger 1 80538 Munich Germany Spielfeld Digital Hub Skalitzer Str. 85/86 10997 Berlin Germany Turnaround Management GmbH Sederanger 1 80538 Munich Hong Kong Roland Berger Hong Kong Limited 16/F, Nexxus Building 41 Connaught Road Central Hungary Roland Berger Kft. Sas utca 10-12. 1051 Budapest India Roland Berger Private Limited ONE BKC Building G Block Office No. 804 8th Floor, B Wing Bandra Kurla Complex Bandra (East) Mumbai 400051 2 Roland Berger Goup Companies as of December 2020 Indonesia PT. Roland Berger Indonesia Level 40 B,C The Plaza Office Tower Jl.
    [Show full text]
  • The ALM Vanguard: Sourcing Strategy Consulting2019
    Source: ALM Intelligence’s Sourcing Strategy Consulting (c)2019; used by licensing permisssions Buyer Ratings Guide The ALM Vanguard: Sourcing Strategy Consulting 2019 $ November 2019 Source: ALM Intelligence’s Sourcing Strategy Consulting (c)2019; used by licensing permisssions Buyer Ratings Guide Contents Overview 3 ALM Vanguard of Sourcing Strategy Consulting Providers 6 Provider Capability Rankings 7 Rating Level Summaries 8 Leader Assessments 9 Provider Capability Ratings 10 Best in Class Providers 11 Provider Briefs 12 Definitions 13 Methodology 15 About ALM Intelligence 17 Author Naima Hoque Essing Senior Research Analyst, Management Consulting Research T +1 212-457-9174 nhessing@alm.com For more information, visit the ALM Intelligence website at www.alm.com/intelligence/industries-we-serve/consulting-industry/ © 2019 ALM Media Properties, LLC 2 Source: ALM Intelligence’s Sourcing Strategy Consulting (c)2019; used by licensing permisssions Buyer Ratings Guide Overview Capability Drivers With functional barriers across the value chain steadily collapsing due to greater digitally-enabled enterprise connectivity and transparency, more forward-looking companies view sourcing and procurement not as a standalone, vertical function but rather as a horizontal function, much like finance in its ability to look across the enterprise for opportunities to reduce costs and deliver value. As clients continue to improve and refine their operating models, they seek to push traditional boundaries, using advanced analytics and a deeper understanding of underlying costs and value drivers to move beyond tactical levers toward more innovative sourcing strategies and structural opportunities to improve organizational resilience to volatile external markets. Against this backdrop, leaders of sourcing strategy consulting possess several high-level commonalities.
    [Show full text]
  • Roland Berger Brand Perceptions 2016
    EXTRACT CLIENT AND BRAND INSIGHTS 2016 BRAND PERCEPTION SUMMARY ROLAND BERGER 2 About this brand perception summary The data contained in this summary represents the views of clients (senior end users of consulting services) as expressed to us via an online survey, more details of which you’ll find in the section entitled “methodology”. It does not represent the view of analysts. The interpretation of that data, however, is ours. It’s based on the unparalleled knowledge that we’ve acquired through years of surveying and interviewing consultants and their clients, and through the work we’ve done—and continue to do—advising the leaders of the world’s biggest and most successful consulting firms about their businesses. A full list of firms for which brand perception summaries are available can be found towards the back of this document. REPORT EXTRACT: non-exclusively licensed for internal use only 3 Methodology In December 2015 we surveyed 2,649 clients—senior end users of consulting services from around the globe, all of whom had made extensive use of consultants—and asked them to tell us about three Firms included in our global study and consulting firms of their choosing, giving us 9,278 responses in total. We asked about those firms’ how we classify them: capabilities, across a range of consulting services, about the extent to which they deliver value relative to the fees they charge, and about the attributes they associate with each firm. We also asked about the Accenture Technology likelihood of using a firm, whether they have recommended a firm, and if that firm is their first choice Aon Hewitt HR for each service.
    [Show full text]
  • Analytics - Solutions and Service Partners 2020
    2020 Analytics - Solutions and Service Partners 2020 Copyright © 2019, Information Services Group, Inc. All Rights Reserved. 1 ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including more than 75 of world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital- ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com. © 2020, Information Services Group, Inc. All Rights Reserved. 2 Table of Contents Definition ........................................................................................................................................ 4 Quadrants Research .....................................................................................................................
    [Show full text]
  • KPMG Brand Perceptions 2016
    EXTRACT CLIENT AND BRAND INSIGHTS 2016 BRAND PERCEPTION SUMMARY KPMG 2 About this brand perception summary The data contained in this summary represents the views of clients (senior end users of consulting services) as expressed to us via an online survey, more details of which you’ll find in the section entitled “methodology”. It does not represent the view of analysts. The interpretation of that data, however, is ours. It’s based on the unparalleled knowledge that we’ve acquired through years of surveying and interviewing consultants and their clients, and through the work we’ve done—and continue to do—advising the leaders of the world’s biggest and most successful consulting firms about their businesses. A full list of firms for which brand perception summaries are available can be found towards the back of this document. REPORT EXTRACT: non-exclusively licensed for internal use only 3 Methodology In December 2015 we surveyed 2,649 clients—senior end users of consulting services from around the globe, all of whom had made extensive use of consultants—and asked them to tell us about three Firms included in our global study and consulting firms of their choosing, giving us 9,278 responses in total. We asked about those firms’ how we classify them: capabilities, across a range of consulting services, about the extent to which they deliver value relative to the fees they charge, and about the attributes they associate with each firm. We also asked about the Accenture Technology likelihood of using a firm, whether they have recommended a firm, and if that firm is their first choice Aon Hewitt HR for each service.
    [Show full text]
  • Roland Berger: Rating Europe
    Roland Berger: Rating Europe The founder of one of the world’s top consultancies reflects on German unification, the European economy and the need for a European rating agency. Roland Berger can call this his baby, although he’s necessary conflict of interest – if you rate a product quick to point out that his consultancy merely and are paid by the manufacturer.” He adds, “Our inspired the creation of the European Rating proposal is a different business model where the Agency. After a year of hard work, he and his staff at customer pays the ratings because he has an Roland Berger Strategy Consultants succeeded in interest in an objective judgment. So I think the rallying financial support for their idea of “a global model is good. It has a future.” rating agency of European origin”. Euro crisis continues to divide Europe “As an intellectual contribution to the debate of this ratings situation worldwide and of the oligopoly or Berger is a born-tactician and has spent the last half- the monopoly of the three American rating agencies, century guiding top executives and government there was the political debate whether the leaders through numerous recessions and the global competition in the rating agency market shouldn’t transition to the information age. He has heard the be more intense,” Berger told INSEAD Knowledge inside stories – the deal making, the hefty promises in Berlin recently. “And we agreed to this, first of to shareholders and constituents. Former German all.” The agency will have the legal form of an chancellor Gerhard Schröder is his personal friend.
    [Show full text]
  • What Customers Really Want
    Klaus-Ulrich Feiler, Klaus Fuest, Dr. Marcus Steiner Study Amsterdam Bahrain Barcelona What customers really want Beijing Berlin A customer-centric strategy for telecom operators Brussels Bucharest Budapest Casablanca Chicago Detroit Düsseldorf Frankfurt Gothenburg Hamburg Hong Kong Istanbul Kyiv Lisbon London Madrid Milan Moscow Munich New York Paris Prague Riga Rome São Paulo Shanghai Singapore Stockholm Stuttgart Tokyo Vienna Warsaw Zagreb Zurich © Roland Berger Strategy Consultants 03/2011, all rights reserved www.rolandberger.com Klaus-Ulrich Feiler, Klaus Fuest, Dr. Marcus Steiner Study What customers really want A customer-centric strategy for telecom operators 2 | Study Table of contents Management summary 3 1. Why do telecom operators have difficulties understanding their customers? 4 1.1 Customer-related data in the telecom industry is becoming ever more complex 4 1.1.1 Data fragmentation causes complexity 4 1.1.2 Isolated data gathering makes consolidation difficult 6 1.2 Incoherent internal structures make it difficult to transform data into knowledge 7 1.3 Standards are defined by others. Apple, Google and eBay leverage their customer know-how much better 10 1.3.1 Apple, expert in customer understanding 11 1.3.2 Google, expert in data mining 12 1.3.3 eBay, expert in holistic customer understanding 12 2. The customer-centric philosophy: From vision to best practice 14 2.1 Stage one: Centralized operations 18 2.2 Stage two: Linear operations 19 2.3 Stage three: Interactive operations 20 2.4 Stage four: Holistic operations 22 2.5 How IT supports the transformation 24 3. Outlook 27 The authors 28 3 | What customers really want – A customer-centric strategy for telecom operators Management summary Idea: Customer centricity is more than a buzzword: it is a philosophy centered around the customer's individual needs.
    [Show full text]
  • Artificial Intelligence: a Smart Move for Utilities 2 Think:Act AI in Utilities
    navigating complexity March 2018 Artificial intelligence: A smart move for utilities 2 Think:Act AI in utilities CLASSICAL THE BIG SOFTWARE VS. AI 3 P. 7 83% of top European utilities executives consider artificial intelligence a high to medium priority for their business. Page 5 43% believe AI will enable new business models. Page 8 >20% efficiency gains from AI are expected in utilities in the next 1–5 years. Page 13 Think:Act 3 AI in utilities Introduction: With the energy sector undergoing a period of rapid transformation, artificial intelligence offers new solutions to manage the change. The utilities industry is at a crossroads. Its traditional Demand and supply, for example, will be managed au- models, protected by tight regulation and anchored by tonomously by intelligent software that optimizes op- low risks, safe returns, long investment cycles and erations and decision making. To keep up, utilities will above all predictability, are rapidly becoming outdated. have to develop such technologies themselves. This In their place more complex, deregulated models are they can do by either becoming innovators or sticking emerging, driven by real-time prices and smart tech- with the "configurator model" of adapting existing re- nologies, and characterized by decarbonization, decen- sources, a riskier path that could see firms lose their tralization, digitalization and ongoing sector coupling. competitive edge in the mid to long term. Without such Take, for example, the offshore wind sector, where in changes and a focus on data-driven approaches, the just a few years the market has transformed from being new, digital energy system will be difficult to manage.
    [Show full text]
  • Panel of Consulting Firms
    PANEL OF CONSULTING FIRMS PROJECT PREPARATION AND TRANSACTION ADVISORY FIRM ASSOCIATION CONTACT DETAILS 1 BDO LLP (United Kingdom) In association with PADECO Co., Ltd. (Japan), Murray Ross, Partner Alba Romeo & Co. (BDO ARCO) (Philippines), T: +44(0)20 7893 3338 Crown Agents Limited (United Kingdom), F: +44(0)871 429 9198 and Romulo Mabanta Buenaventura Sayoc murray.ross@bdo.co.uk & de los Angeles (Philippines) 2 Joint Venture of Castalia (New Zealand) and In association with Norton Rose Fulbright Michael Schur, Managing Director Mazars (India) (Australia), The Bellwether (Philippines), and T: +1 202 466 6790 Del Callar & Partners (DCP) (Philippines) F: +1 202 466 6797 M: (202) 257-8232 michael.schur@castalia-advisors.com 3 CPCS Transcom Limited (Canada) In association with Aird & Berlis LLP Sean McDonnell, VP - International (Canada) and Cruz Marcelo & Tenefrancia T: +1 - 613 – 237 – 2500 (Philippines) F: +1 - 613 – 237 – 4494 Email: smcdonnell@cpcs.ca 4 Joint Venture of Delhi Integrated Multi Modal K. Jayakishan, Executive Vice President, Transit System (India), Infrastructure Strategy and Business Development Development Corporation (Karnataka) Limited Tel: 91 – 11 – 43090100 (India), Uttarhand Infrastructure Development Fax: 91 – 11 – 23860966 Company Limited (India), Rajani, Singhania & k.jayakishan@dimts.in Partners (India), and Dhir & Dhir Associates (India) 5 Joint Venture of Deloitte Touche Tohmatsu India In association with ASA (India), Clasis Law Vishwas Udgirkar, Senior Director Private Limited (India) and J. Sagar Associates
    [Show full text]
  • Corporate Procurement Awards - by Supplier Based on Corporate Procurement Contract Awards
    Corporate procurement awards - by supplier Based on Corporate Procurement Contract Awards Contract Award Supplier Amount Centre for Customs & Excise Studies 466180.00 Institute of Social Policy, Islamabad 334063.15 White House Business Solutions P. Lt Econoler International Inc. 820765.00 UNICEF Belarus 300000.00 Instituto de Pesquisa Ambiental da Amazonia 259177.24 Norton Rose Fulbright US LLP 740550.00 Innovation Energy Development 345291.00 Health Focus GmbH 849420.00 University of Western Australia Centre for Exploration Targeting 386872.00 UDA Danismanlik Musavirlik LTD. 760000.00 Bulpros Consulting AD Jim Tanburn and Associates ltd. 2314800.00 The Open Data Institute 424456.00 Extractive Industries Transparency 597190.00 Compatibl Technologies LLC 1087050.00 Nordic Intl Support Foundation 771648.00 Steelcase Asia Pacific Limited Kafalat SAL 325000.00 Page 1 of 82 09/25/2021 Corporate procurement awards - by supplier Based on Corporate Procurement Contract Awards AT and T Mobility National Kommunalkredit Public Consulting GmbH 316525.00 Global Tiger Forum 330000.00 SDG Corporation 999000.00 London Stock Exchange PLC 461335.00 ThinkWell Tolplan (Pty) Ltd 277900.00 Arcadis Nederland B.V 708000.00 The Open Institute Trust 449750.00 Botswana College of Agriculture 278800.00 ActionAid USA 250000.00 Ahmed & Farooq LP 336335.00 Management Systems International 968751.00 Dun & Bradstreet South Asia Middle 277000.00 International Food Policy Research Institute 1158688.00 TATA Interactive Systems Ltd. 682320.00 Ramboll Denmark A/S 880563.48 Moody's Investors Service 946000.00 Indian Institute of Management Ksp 345823.80 Climate Finance Advisors, BLLC 445180.00 MarkLogic Corporation Hope Global Consulting LLC 294231.00 Page 2 of 82 09/25/2021 Corporate procurement awards - by supplier Based on Corporate Procurement Contract Awards PA Consulting Group Inc Cooper/Smith 344176.00 Aninver InfraPPP Partners S.L.
    [Show full text]
  • THE DIGITAL TRANSFORMATION of INDUSTRY How Important Is It? Who Are the Winners? What Must Be Done Now? in Brief
    A European study commissioned by the Federation of German Industries (BDI) and conducted by Roland Berger Strategy Consultants THE DIGITAL TRANSFORMATION OF INDUSTRY How important is it? Who are the winners? What must be done now? In brief +1.25 trillion euros SEIZE OPPORTUNITIES! CHANGE STRUCTURES! JOIN FORCES! 2 Roland Berger Strategy Consultants / BDI The digital transformation of industry In brief 1 The digital transformation of industry is creating tremendous opportunities for Europe – and confronting it with huge challenges. The possibilities opened up by connected, more efficient production and new business models are highly promising, yet the risks are equally dramatic. By 2025, Europe could see its manufacturing industry add gross value worth 1.25 trillion euros – or suffer the loss of 605 billion euros in foregone value added. 2 The digital transformation of industry is also driving a radical structural transition in Europe's economies. New data, connectivity, automation and the digital customer interface are challenging existing value chains. Companies must take a long, hard look at their products and skill sets. And they have to improve their digital maturity if they are to recognize new opportunities, develop suitable offerings and get them to market quickly. 3 The digital transformation of industry demands concerted action within Europe. The regulatory framework must be harmonized, with a new weighting given to relevant issues. At the same time, a powerful, no-gaps informa- tion and communications infrastructure is needed if European industry is to remain competitive. As standards are shaping our digital future, companies and governments need to get engaged seriously in their global definition.
    [Show full text]
  • DIGITAL DRIVE the Future of Automotive 2 Blindtext
    THINKAUTOMOTIVE INSIGHTS ACT AUTOMATED DRIVING Winning strategies for suppliers INTERVIEW Uber's Christian Freese about a new mobility OND MAINSTREAM OND market BEY 2015 | 1 DIGITAL DRIVE The future of automotive 2 Blindtext 3 KEY TAKEAWAYS The future of automotive is digital. By analyzing, developing new approaches and understanding changing mindsets Roland Berger experts help create value and change the game. Analyzing – Digitization The digital transformation also gives the automotive industry the chance to generate new business. Based on the trends we identified, we see four key areas where resolute action is needed: Digital data, automation, digital customer interface and connectivity. THE DAWN OF THE DIGITAL CAR Rethinking – Mobility "We are witnessing a radical change in the way people behave in conurbations. Trips are no longer planned and pre-ordered in advance. Ad hoc availability is the key." UBER GERMANY'S MANAGING DIRECTOR CHRISTIAN FREESE Practicing – Automated driving Any supplier with aspirations to become a full systems provider – complete with all the vehicle and integration skills required – will have to master three new areas of technology: Navigation, vehicle control and human-machine interface. WHO WILL BE IN THE DRIVER'S SEAT? Focus Kapitza/Agentur Enno Photo: Terré; – Illustrators Kinky illustration: Cover Automotive Insights 1 | 2015 Editorial 3 DEAR READER, DIGITIZATION has captured the imagination of the automotive industry. The signs are visible everywhere – and not just at this year's International Motor Show in Frankfurt. Industry 4.0 is making production smarter, vehicles are being connected to their environment, and customers can draw on a plethora of channels to find out what they need to know about cars, buy them or have them maintained.
    [Show full text]