LICENSING OPPORTUNITIES BOY SCOUTS OF AMERICA About the Boy Scouts of America Incorporated in 1910, and chartered by congress in 1916, the purpose of the Boy Scouts of America is to provide educational programs for boys and young adults to build character, to train in the responsibilities of participating citizenship, and to develop personal fitness.
The Boy Scouts of America’s National Council supports 300 local councils throughout the United States that deliver the Scouting program in their local marketplace.
Brand Recognition
The BSA brand and trademarks have immediate recognition. Each year, new youth and adults enter one of our programs, exposing thousands more individuals and their families to Scouting aims and ideals, and the BSA’s brand.
The BSA’s brands can help you: • Capture the emotional power of one of America’s premium brands. • Connect with consumers on an emotional level by helping them relive one of the most positive experiences of their lives.
Non-member Connections The BSA has engaged millions of families since 1910
• Estimate of living Scouting alumni: 50 million • 111 million individuals have been involved in the BSA programs since 1910 • Exceptional brand recognition in the consumer marketplace • More than 52% of adult males have been in Scouting at some point in their lives • Scouting has made a positive impression on countless families
Member Market Current Membership, Traditional Scouting Programs Membership Distribution Geographic Distribution, Traditional Scouting Programs
Membership (All) by 3-Digit Zip
The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location. 20,001 to 125,000
The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location. 10,001 to 20,000
The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location. 5,001 to 10,000
The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location. 3,001 to 5,000
The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location. 1,501 to 3,000
The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location. 5 to 1,500 What is BSA Licensing?
The goals of the Boy Scouts of America’s licensing program is to:
•Protecting the use of the organization‘s names, logos, and distinctive visual images on merchandise and promotional items;
•Increasing the awareness of the Boy Scouts of America and its programs in the marketplace, and;
• Reconnecting with the organizations estimated 50 million+ alumni. How do I get started http://www.scouting.org/Licensing.aspx
• BSA-branded products Official • Distributed by licensees Licensees to local councils and commercial markets
• BSA and non-BSA brand Supply products Group • Distributed by BSA through Scout shops, Vendors Scoutstuff.org, and distributor network
THE VALUE OF BSA LICENSED PRODUCTS Why BSA Licensed Products?
1.9% In a recent survey, when 9.4% asked how important is it for Very BSA products to be marked as Important an Officially Licensed Product, over 88.7% said is Somewhat Important was very important.
Not Important
88.7% Why BSA Licensed Products?
Over 90% of the respondents indicated that seeing the Official Licensee Seal associated with a company represented: Support of the BSA’s missions and values, Dependability, Commitment, Dedication and Helpful.
120% 93% 98% 100% 89% 93% 92% 89% 92% 80% 56% 60% 39% 40%
20%
0%
Helpful focused - Expensive Dedicated Committed Inexpensive Dependable Socially conscious Customer values Supports the BSA's mission and mission the BSA's Supports Licensed Product Sales Growth BSA’s Licensed Product Sales at Retail Supporting BSA Brand Awareness International Licensing Expo
•Promote BSA programs
•Engage manufactures
•Showcase existing licensed products to retail buyers. Supporting BSA Brand Awareness Retail Product Placement •Grows brand awareness •Michael’s (left) •Lowe’s (below). Supporting BSA Licensees
BSA Licensing Insider
Electronic monthly updates
3,000 subscribers +/- Supporting BSA Licensees
Social Media Engagement
Facebook 7,350 Fans
www.facebook.com/bsalicensing
Twitter – 1,548 Followers
@bsalicensing
Just a few of our licensed products
Some of our commonly used Trademarks
Boy Scouts of America ® Cub Scouts ®
TM Boy Scout Eagle Scout ®
® BSA® Jamboree
® ® The BSA holds hundreds of trademarks KEY TRADEMARKS AVAILABLE FOR LICENSED PRODUCTS Children and youth, ages 4-11 Education and Imagination
AXEL AND PLUG CUB SCOUT ACTIVITY SERIES™ KID SKILLS™ • Teachers of character, • Education, crafts and • Education, life skills, leadership, outdoor fun and activities for boys, 5-8 handicrafts for boys, 9-12 adventure, and creativity • Launched in 2005 • Launched in 2006 • Launched in June 2010 • Encourages hands-on • Successfully launched into a • Designed for children 4-8 activities series of how-to books • Successfully launched into books and expanding into leather and wood craft categories
Children and youth, ages 7- 9 Toys and Games
PINEWOOD DERBY® SPACE DERBY® RAINGUTTER REGATTA® • Competitive gravity- • Competitive gravity-powered • Competitive lung-powered powered car racing rocket racing sailboat racing • Launched in the 1950’s • Launched in the 1970’s • Launched in the 1970’s • Millions have been exposed • Millions have been exposed • Millions have been exposed to the brand to the brand to the brand • Successfully launched in • Successfully launched in • Successfully launched in books, apparel and apparel and accessories apparel and accessories accessories, craft kits
Teens and Adult, ages 16+ High Adventure and Outdoor Life
™
BE PREPARED® VENTURING® WILDERNESS OUTFITTERS™ • Boy Scout Motto • Outdoor/High Adventure • High-quality outdoor goods • Launched in 1910 • Launched in 1998 and supplies • Millions have been exposed • Promotes high-adventure • Launched in 2007 to the brand activities • Differentiates as a premium • Successfully launched in • Successfully launched in outdoor-brand books and preparedness apparel and accessories. products • Outdoor products in development
Vintage Collections
LOGOS ARTWORK HISTORIC IMAGERY • 100 years of logos and • Exceptional artwork • Complete archives of insignia from famed artists such imagery available from as, Norman Rockwell, 1910 to present Joseph Csatari, Hy Hintermeister, and others
The BSA has other trademarks and imagery available for license in this category. Please inquire. 2013 National Jamboree
2013 National Jamboree® 2013 National Jamboree® • For use with Local Council • For use with Local Council custom apparel, custom embroidered accessories, gifts/novelties, apparel, hats and caps, and and collectible items emblems • Launched in 2011 to help • Launched in 2011 to help support Local Council support Local Council jamboree initiatives jamboree initiatives • 2013 National Jamboree • 2013 National Jamboree being held at SBR location being held at SBR location
Just a few of our Licensees For more information about business development opportunities or licensing with the Boy Scouts of America, contact:
Boy Scouts of America 2109 Westinghouse Blvd. Charlotte, NC 28241
Greg Winters Manager, Licensing Programs 800.323.0732 x332 [email protected]
Kristi Smith Licensing Specialist 800.323.0732 x499 [email protected]
QUESTIONS??