IMS EXECUTIVE PROGRAM @ Israel

< THE START-UP NATION> INTRODUCTORY PACKET | MARCH 30TH - APRIL 5TH, 2019

THIS PACKET CONTAINS: the Start-Up

1. PREPARATION MATERIALS

Nation 2. PROGRAM LOGISTICS

3. PROGRAM GOALS & OBJECTIVES

- 4. AGENDA

We are extremely excited to have you join us 5. IMS + SPEAKER BIOS for what promises to be a very unique program experience! IMS’s Program at Israel 6. ABOUT THE VISITS will be held on March 30th- April 5th, 2019. Please come prepared to learn and discuss real-world examples of how startups are rapidly influencing the way we innovate and lead in our organizations. program

We’re excited for you to start your journey through the Start-up nation in just a few weeks. As a next step, we’d like you to take a moment to go through the pre-work material. This ensures that you have relevant resources to start thinking about the start-up nation.

Let’s briefly review why Israel is frequently called a “Startup Nation” through the following materials:

Videos Start-up nation Articles How Israel Became a Startup Nation GO TO ARTICLE GO TO VIDEO

Why is Israel called a start-up nation? Secret Behind the Success of Israeli Startups

GO TO VIDEO GO TO ARTICLE

Israeli technology is everywhere 5 Charts That Explain Israeli Startup Success

GO TO VIDEO GO TO ARTICLE

Israeli Startups Raised Record Capital in 2018

GO TO ARTICLE

What’s Next for Israeli Startups?

GO TO ARTICLE Accommodations IMS Team:

MARKETING HEAD Ignacio Zinny +1 (917) 587-0010 [email protected]

MARKETING MANAGER Nicole Bebchik Hilton Tel Aviv Mamilla Jerusalem +1 (305) 332-8363 HaYarkon St 205, Tel Aviv-Yafo, 6340506 Shlomo Ha-Melekh 11 st, Jerusalem, 94182 [email protected] IMS Executive Program @ Israel

Israel, a country with a population of around 8.5M, has earned the moniker of “Startup Nation” mostly because it has the largest number of start-ups per capita in the world, around 1 startup for every 1,400 people. Some of these startups have gone on to be high-profile exits. Israel’s fintech ecosystem was home to some 475 active startups at the end of 2017, up from 159 in 2012. Startups in the payments subsector accounted for 30% of the total fintech sector funding. It is beyond doubt that this country produces a very big amount of tech startups for its size. As the Israeli tech ecosystem matures, there is a diversification in skills and experience appropriate for different stages in the companies’ lifestyle. Startups and scale-ups require high levels of innovation and cutting-edge technology. As the ecosystem continues to grow and evolve, there is no reason that you would not enjoy both worlds. The rise of “open innovation”

Traditionally, large companies engage in internal or external research and development, whether by having their own in-house R&D teams or acquiring companies for their human or knowledge capabilities. To date, over 300 multinationals have tapped into Israeli innovation by setting up R&D labs in the country, usually to work on their most cutting-edge products.

In recent years, more companies have adopted “open innovation” in Israel. They work with startups and mentor entrepreneurs – but with no strings attached. Even though these companies might acquire the startups eventually, their main goal is to integrate into Israel’s innovation ecosystem and understand the latest developments in their fields. If you want to stay close to innovation, you need to stay close to startups.” Israel

IMS, together with its partner in CEE and APAC Httpool, exclusively represents more than 18 advertising platforms throughout 37 emerging markets in these regions, serving as digital equalizers and enabling the digital transformation for these markets.

GLOBAL PRESENCE EXECUTIVES

+30 MARKETS +600 Top 10 fastest-growing countries, IMS & Httpool are leaders on 6 out of the top 10 fastest-growing ranked by digital ad spending growth, 2019 markets in digital ad spending and in 9 out of 10 of the TOP 10 % change vs. prior year fastest-growing countries in mobile ad spending for 2019.

India China 22.0% 28.0% Latin America represents approximately 5% of total digital ad Russia 20.0% global revenues, and so do other emerging regions - CEE will US 19.1% account for 6%, and APAC for around 7% respectively. Indonesia 18.0% Consequently, IMS & Httpool are not only helping our partners to Mexico 17.0% develop their operations in these regions, but also helping with Colombia 16.0% the development of the digital industry in all of these markets. Thailand 15.0% Vietnam 15.0% Canada 14.0% Without IMS & Httpool there would be a lack of digital offer for local advertisers, a stagnant market development, and a missed opportunity to generate new job offers. Top 10 fastest-growing countries, That’s why we are glad ranked by mobile ad spending growth, 2019 to constantly challenge the status quo and bring these % change vs. prior year products to digitally equalize the markets we operate. We Peru 55.0% have a strong commitment to help with our partners Chile 51.0% development by creating new growth opportunities for the Colombia 42.0% whole ecosystem: the media players, media agencies, Thailand 40.0% advertisers, and all current or future industry executives. India 40.0% Vietnam 40.0% Market development, growth, technology, and innovation is Malaysia 35.5% where IMS and Httpool meet with Israel. We wanted to share Russia 34.0% this experience in Israel together with you and leverage every Indonesia 31.2% great practice that we will be experiencing in the coming days Brasil 31.0% for our industry’s growth.

Source: eMarketer, September 2018 By the end of this program, you will be able to:

Align with the Ecosystem: Involve yourself in the local ecosystem by participating of a unique educational experience.

Strategic Partnerships: Establish a partnership with other c-level global executives participating and give yourself a truly effective exposure to the local ecosystem and deal-flow. Become part of the industry, by Objectives accessing and learning about new technologies. Be part of a unique strategic educational program, aiming to learn about promising technologies, in which to collaborate throughout various divisions - of your enterprise. SATURDAY MARCH 30 SUNDAY MARCH 31 Day 0 Day 1

6:00 - 18:00 Arrivals & Check-In 7:30 - 8:30 Breakfast at the hotel

20:30 - 22:30 Welcoming Dinner 8:45 Hotel pick-up

9:00 -12:00 Segway tour and Yafo visit

12:15 -13:40 Visit to Peres Center for Peace & Innovation One of Israel's leading non-profit NGOs, develops and implements unique and cutting-edge programs in Innovation, Sports, Cultivation of Leadership and Entrepreneurship, Health, Business, and Environment.

14:00 - 15:30 Lunch at 2C Restaurant with Henrique Cymerman

16:00 -19:00 Visit to IDB and Elron IDB is one of the most important business groups in Israel with leading companies and a global presence through a diverse portfolio of companies and joint ventures.

Elron, Israeli technology holding company involved in the creation, financing, and development of more than 30 companies and is considered one of the foundations of the high-tech industry in Israel.

19:00 - 20:00 Free Time at Sarona

20:00 -22:00 Dinner with Dan Shechtman at Goshen restaurant MONDAY APRIL 01 TUESDAY APRIL 02 Day 2 Day 3

7:15 - 8:15 Breakfast at the hotel 7:00 -8:00 Breakfast at the hotel

8:15 Hotel pick-up 8:15 Hotel pick up

10:30-12:00 Visit & tour to Solar Thermal Power Station in Ashalim 9:00 - 10:30 Visit to Moovit Moovit offers real-time public transit information and GPS navigation 12:30-14:00 Cyberspark across transit modes, including buses, ferries, rapid transit, trains, Unique innovation ecosystem. Presentations by representatives of trams, and trolleybuses. Users can access a live map, and view nearby companies present in place. stops and stations based on their current GPS location, as well as plan trips across transportation modes based on real-time data

14:00 -15:30 Lunch at CyberSpark 11:00 - 12:30 Visit to Soreq Water Desalination Plant The largest desalination plant in the world that supplies water for 16:00 -17:30 Netafim around 1.5 million people (20% of the country's population). The global leader in irrigation solutions for sustainable agriculture, Netafim is the Israeli manufacturer of irrigation equipment. 13:30 - 14:30 Lunch at Tokopaya restaurant with Tamir Pardo

19:30 -21:30 Dinner at Deca restaurant with Chemi Peres 15:00 - 16:00 Visit to Weizmann Institute of Science Leading scientific institute in Israel. Visit will feature talks with students in the Koffler accelerator. It is one of the leading multidisciplinary research institutions in the world for natural and exact sciences.

17:00 -18:30 Visit to Citi Innovation Lab

20:00 - 22:00 Dinner at The Old Man and The Sea restaurant WEDNESDAY APRIL 03 THURSDAY APRIL 04 Day 4 Day 5

7:00 - 8:00 Breakfast at the hotel 7:00 - 8:00 Breakfast at the hotel

8:15 Hotel pick-up 8:45 Hotel pick-up

9:00 - 11:00 Visit to Bar Ilan University 9:30 - 11:30 Option 1. Visit to Yad Vashem Option 2. Walk around Eim Karem neighborhood 12:00 - 13:00 Visit to Caesarea Option 3. Shopping around Mamilla

13:00 - 14:30 Lunch at Helena restaurant 12:00 - 13:30 Lunch at Hatzot restaurant

14:30 - 16:00 Trip to Jerusalem 14:00 - 15:30 Visit to United Hatzaleh The largest independent, non-profit, fully volunteer Emergency Medical 16:00 - 17:00 Visit to Orcam Service organization that provides the fastest and free emergency Israeli company that seeks to provide a technological solution to help medical first response throughout Israel. people with visual disabilities 16:00 - 17:30 Visit to OurCrowd 17:00 - 18:00 Visit to Mobileye The biggest investment crowdfunding platform in the world. Ourcrowd An Intel company, launched in 1999 with the belief that vision-safety is the leading equity crowdfunding platform for investing in global technology will make our roads safer, reduce traffic congestion and startups save lives.

19:30 - 21:30 Dinner at Piccolino restaurant 19:00 - 20:00 Check-in at Mamilla Hotel 22:00 - 23:00 Nocturnal Show at the Tower of David 20:30 - 22:30 Dinner at La Guta restaurant with Yoav Adler

FRIDAY APRIL 05 Day 6

7:15 - 8:15 Breakfast at the hotel

8:30 Hotel pick-up

9:00 - 11:00 Scavenger hunt in the Mahane Yehuda Shuk

11:30 Visit to Gethsemane Garden

12:30 Visit to Via Dolorosa by the Lions Gate

13:30 Lunch at Austrian Hospice

15:00 Visit to Church of Holy Sepulchre

16:30-18:00 Tour of the Jewish Quarter

18:00 - 19:00 Visit to the Western Wall for Shabbat

20:00- 22:00 Farewell Dinner at David Citadel hotel with Rabbi Yaakov Kruger Gastón Taratuta CEO & Founder, IMS

As founder and CEO of IMS, Gastón Taratuta offers his expertise in media, marketing and digital technology for the creation of solutions for global clients that want to develop their businesses throughout Latin America. Renowned expert in the digital marketing world, he was the President of International Operations for Universo Online in Miami, the largest ISP and web content company in Brazil. On Feb. 5, 2005, he founded IMS Internet Media Services (IMS), the largest digital marketing and media company today.

Gastón earned a Bachelor’s degree in Marketing from Fundación Altos Estudios en Buenos Aires, and a Bachelor’s degree as well as a Master’s in Business Administration from Florida International University. He is based in IMS Miami.

Ignacio Vidaguren Partner & COO, IMS Bios

As COO, Ignacio is responsible for overseeing the daily operations and development of new income opportunities for the Company. Ignacio joined IMS after having worked for eleven years at MercadoLibre, the only Latin America publicly held company in NASDAQ. He held various executive positions in the areas of sales, marketing, and business development. Prior to that, he had worked for McKinsey and Co.

Ignacio has an MBA from the Stanford Graduate School of Business, and two undergraduate degrees, both summa cum laude – Business Administration and Public Accounting from PUC-Argentina. He is based in IMS Miami. Yoav Adler

Career Diplomat, specializing in Communications, Public Diplomacy and Innovation. Expert in new-media communications, journalism and public relations strategy. Yoav worked with a range of state officials, journalists, opinion leaders, publishers, businessmen, academics and NGO's internationally. Former Head of Innovation and Cyber Tech Desk of the Israeli Foreign Ministry. Currently, Senior Adviser to The Mayor of Tel Aviv-Yafo in charge of international affairs, international branding, strategy and reach to global audiences. Research fellow at the Harry S. Truman Research Institute for the Advancement of Peace at the Hebrew university of Jerusalem and Research member at the Institute for national Security Studies (INSS) at the Tel-Aviv University.

Henrique Cymerman Benarroch Speakers Speakers

An Israeli Journalist of Portuguese and Spanish origin that is an expert in Middle East and Internatio- nal Affairs. He works as a corresponded in the Middle East for SIC (Portugal), La Vanguardia (Spain) and Mediaset Spain, GloboNews (Brazil), Channel 2 (Israel), I24news in French and English. Enrique is also a member of the Israel Labor Party and conducted what was Yitzhak Rabin’s last interview, 24 hours before the Israeli president was assassinated.

Cymerman was the recipient of the Conde de Godó Award in 2009 and the winner of the 2012 Daniel Pearl Award by the Anti-Defamation League (ADL) for investigative reporting. He is the author of Voices from the Center of the World: The Arab-Israeli Conflict told by its Protagonists based on a series of interviews with the many players from both sides of the conflict. Tamir Pardo

From 2011 to 2016, Tamir Pardo served as the Director of the Mossad, the National Intelligence Agency of Israel and one of the main entities in the Israeli Intelligence Community. He joined the organization in 1979, and served through all levels of command before assuming overall leadership in 2011. Mr. Pardo is one of the most respected public figures in Israel and around the world. He is also a Lamont Lecturer at Harvard University.

Chemi Peres Speakers Speakers

Chemi Peres is a Managing General Partner and Co-Founder of Pitango. In 1992, he founded the Mofet Israel Technology Fund, an Israeli venture capital fund publicly traded on the Tel Aviv Stock Exchange. Prior to Mofet, Chemi held managerial positions at Decision Systems Israel (DSI). Chemi served as a pilot in the Israeli Air Force for 10 years. Chemi has served on the boards of several NASDAQ companies, such as AudioCodes, BackWeb, Magic Software Enterprises, Aladdin, VocalTec, Orckit Communications and Koor Industries, among others. He currently serves on the boards of numerous Pitango portfolio companies. Chemi also serves as a board member in several non-for-profit organizations. He is chairman of the Peres center for Peace, board member at Social Finance Israel and serves on the board of Governors of The Jewish Diaspora Museum. He holds BSc. degree in Industrial Engineering and MBA from Tel Aviv University Dan Shechtman

Dan Shechtman is the Philip Tobias professor of Materials Science at the Technion - Israel Insititue of Technology. Shechtman was awarded the 2011 Nobel Prize in Chemistry for the discovery of quasicrystals, making him one of six Israelis who have won the Nobel Prize in Chemistry. Dan Shechtman was postulated for the presidency of Israel, coming second against Ruby Riblin. He is perhaps the greatest exponent of science in Israel. Speakers Speakers Peres Center for Peace and Innovation

The Peres Center for Peace and Innovation, one of Israel's leading non-profit NGOs, develops and implements unique and cutting-edge programs in Innovation, Sports, Cultivation of Leadership and Entrepreneurship, Health, Business, and Environment.

These flagship programs serve hundreds of thousands of beneficiaries of all ages, religions, and genders, and are implemented with a network of local, regional, and international partners.

IDB Group

IDB, which consists of IDB Development, Discount Investment and their respective investees (as the largest shareholder), is one of the most prominent business groups in Israel. Each of the companies in IDB's portfolio is a leader in its industry, including Food Retail, Telecom, Insurance, Real Estate, Agriculture, Tourism, Technology and Asset Management. The group’s companies hold through their respective investees an aggregate a total of ca. USD 11.0 billion in assets, with over 22,000 employees.

Cyberspark

The Israeli Cyber Innovation Arena in Beer-Sheva. It is a joint venture of the Israeli National Cyber Bureau in the Prime Minister’s Office, Beer Sheva Municipality, Ben Gurion University of the Negev and leading companies in the cybersecurity industry.

The only complex of its type in the world, it is comprised of a government-academic-industry partnership that includes Fortune 500 companies and cyber-incubators, academic researchers and educational facilities, as well as national government and security agencies. Elron Electronic Industries

Israeli technology holding company involved in the creation, financing, and development of more than 30 companies and is considered one of the foundations of the high-tech industry in Israel. The company's areas of interest include clean technology, software, semiconductors, medical technology, telecommunications, defense and aerospace.

Ashalim

The world’s largest solar thermal plant. Producing enough energy to power nearly 21,000 Israeli Households. Covered by solar panels and surrounded by 50,000 mirrors. Built by Megalim Solar Power at a cost of $773 Million Dollars.

The station combines three kinds of energies: solar thermal energy, photovoltaic energy, and natural gas. A 30MW PV plant is in place, as well as a 121 MW CSP plant, by Megalim Solar Power, a joint venture between Brightsource and Alstom.

Sorek

The world’s largest seawater desalination plant. It provides clean, potable water for over 1.5 million people, comprising 20% of the municipal water demand in Israel, thus alleviating the country’s potable water shortage while minimizing the impact on terrestrial and marine environments. Netafim

The global leader in irrigation solutions for sustainable agriculture, Netafim is the Israeli manufacturer of irrigation equipment. The company produces drippers, dripperlines, sprinklers and micro-emitters. Netafim also manufactures and distributes crop management technologies, including monitoring and control systems, dosing systems, and crop management software. The company is a member of the UN CEO Water Mandate and UN Global Compact, it was named 2013 Stockholm Industry Water Award Laureate for its contribution to sustainable water management. The use of drip irrigation for rice and tomatoes, cuts down on greenhouse gases and nitrous oxide associated with algae blooms.

Ourcrowd

The biggest investment crowdfunding platform in the world. Ourcrowd is the leading equity crowdfunding platform for investing in global startups, led by serial entrepreneur Jon Medved and run by a team of seasoned investment professionals. Offering unprecedented access to startup investing, individual investors through OurCrowd are fueling innovations that change the way people work, travel, shop, heal, and conduct business. OurCrowd investors participate in these opportunities alongside VCs and institutional co-investors. To this day, Ourcrowd has $750M raised, 160 companies, and 21 exits.

Weizmann Institute of Science

Leading scientific institute in Israel. Visit will feature talks with students in the Koffler accelerator. It is one of the leading multidisciplinary research institutions in the world for natural and exact sciences. Its mission is to promote science for the benefit of humanity. In parallel, it educates a substantial proportion of Israel’s scientific leadership and promotes scientific literacy in schools and among the public.

Moovit

The #1 Urban Mobility App Worldwide, Moovit helps governments, cities & transit agencies regain control of urban mobility by providing a sustainable and integrated mobility platform that empowers smart cities.The application differs from traditional public transit applications as it is community-driven and integrates official public transit data from transit operators with real-time data collected from users via crowdsourcing.

Moovit is used by 360 million people around the world and is available in more than 2,700 cities across 90 countries around the world and available in 44 languages.

Mobileye

An Intel company, launched in 1999 with the belief that vision-safety technology will make our roads safer, reduce traffic congestion and save lives. With a cutting-edge team of more than 450 engineers, Mobileye has developed a range of software products that is deployed on a proprietary family of computer chips named EyeQ.

Mobileye is the leading supplier of software that enables Advanced Driver Assist Systems (ADAS), with more than 25 automaker partners including some of the world’s largest. Beyond ADAS, our technology has rapidly evolved to also support the three pillars of Autonomous Driving – Sensing, Mapping, and Driving Policy.

Bar Ilan University

Founded in 1955, was one of the first comprehensive research universities to be established in Israel. From 70 students to 17,000, its milestone achievements in the sciences and humanities have made an indelible imprint on the landscape of the nation. The university has 8 faculties: Jewish Studies, Medicine, Engineering, Law, Life Science, Exact Sciences, Social Sciences, and Humanities. These faculties are active partners in national science and technology initiatives.

Orcam

OrCam’s mission is to harness the power of artificial vision by incorporating pioneering technology into a wearable platform which improves the lives of individuals who are blind, visually impaired, and have reading difficulties. OrCam Technologies Ltd was founded in 2010 by Professor Amnon Shashua and Ziv Aviram. Before co-founding OrCam, the two in 1999 co-founded Mobileye, an Israeli company that develops vision-based advanced driver-assistance systems (ADAS) providing warnings for collision prevention and mitigation, which was acquired by Intel for $15.3 billion in 2017. OrCam launched OrCam MyEye in 2013 after years of development and testing and began selling it commercially in 2015.

United Hatzalah

The largest independent, non-profit, fully volunteer Emergency Medical Service organization that provides the fastest and free emergency medical first response throughout Israel. United Hatzalah’s service is available to all people regardless of race, religion, or national origin. United Hatzalah has more than 5,000 volunteers around the country, available 24/7, 365 days a year. With the help of a unique GPS technology, their average response time is less than 3 minutes across the country and 90 seconds in metropolitan areas. Their mission is to arrive at the scene of medical emergencies asap and provide the patient with professional aid until an ambulance arrives, resulting in many more lives save.

Citi Innovation Lab

Citi has a global network of laboratories that drives the innovation of all its companies. As the main international financial institution in Israel, Citi maintains an Innovation Lab in Tel Aviv. The Lab focuses its efforts on making Citi the leading technology company with a banking license by constantly seeking new disruptive solutions for its clients.

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