Revista de Administração da Universidade Federal de Santa Maria ISSN: 1983-4659
[email protected] Universidade Federal de Santa Maria Brasil Freitas Silveira Netto, Carla; Antonio Slongo, Luiz MARKETING METRICS, BIG DATA AND THE ROLE OF THE MARKETING DEPARTMENT Revista de Administração da Universidade Federal de Santa Maria, vol. 12, no. 3, 2019, July-September, pp. 527-543 Universidade Federal de Santa Maria Brasil Available in: https://www.redalyc.org/articulo.oa?id=273462728008 How to cite Complete issue Scientific Information System Redalyc More information about this article Network of Scientific Journals from Latin America and the Caribbean, Spain and Journal's webpage in redalyc.org Portugal Project academic non-profit, developed under the open access initiative DOI: 10.5902/19834659 32759 SUSTAINABLE BUSINESS DIGITAL TECHNOLogy-bASED MODEL: BIKEPOA CASE STUDY AS AN EXAMPLE Modelo baseado em tecnologia digital para negócios sustentáveis: estudo de caso da BikePoa como um exemplo Submission: 26/05/2018 Accept: 22/12/2018 Gabriel Roberto Dellacasa Levrini1 Walter Nique2 ABSTRACT Environmental disasters attributed to global warming, strong media pressures towards an eco- logically sustainable consumption, give path to alternative forms of green and sustainable consumption, like the sharing economy, a rising pattern in consumption behavior, based on accessing and reusing prod- ucts to utilize idle capacity. The sharing economy holds the potential to bring effectiveness toward wide- spread sustainable business practices. The research objective is to propose a sustainable business technology-based model using tech- nology as mediator among the shared economy agents under the lens of Actor Network Theory (ANT). We have chosen, as a sample, BikePoa bicycle sharing system has 40 stations and more than 2,000 bikes, throughout the city of Porto Alegre, in Brazil.