ASEAN FASHION DESIGNERS SHOWCASE

REPORT OF ACTIVITIES FOR 2018

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OUR MISSION

The ASEAN Fashion Designers Showcase (AFDS) was established on 8 August 2015 as a collective whose key Mission is to raise awareness of and appreciation for ASEAN’s unique and diverse fashion and design. Through this collective, we seek also to promote greater cross-cultural and creative collaboration.

OUR VISION

We seek to achieve mainstream regional awareness for fashion designers and models nurturing up-and-coming, local fashion designers and models.

We want to foster a deeper understanding and appreciation of the fashion industry in the ASEAN region.

We aim to mentor fashion designer students, so that they can find their design direction in the near future.

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ORGANISATION STRUCTURE, ROLES AND RESPONSIBILITIES

The ASEAN Fashion Designers Showcase has a three-fold structure: 1. Management Board 2. Founder Members 3. Designers

Management Board of the ASEAN Fashion Designers Showcase

The ASEAN Fashion Designers Showcase is run as a collective and its day-to-day operations are overseen by a Management Board whose key responsibilities include:

1. Running of AFDS Social media platforms 2. Scouting for new ASEAN designer talent 3. Establishing new showcase platforms for AFDS

Name Designation Date of Appointment Mr Hayden Ng Founder 1 August 2015 Ms YY Low Exco Member 1 October 2015 Ms Nicole Yap Exco Member 1 October 2015 Mr Wesker Ling Exco Member 1 April 2016 Ms Irene Ho Exco Member 1 January 2018 Ms Ida Ong Exco Member 1 January 2018 Mr Tinoq Goh Exco Member 1 January 2018 Mr Dylan Chan Exco Member 1 January 2018 Mr Clifford Yap Exco Member 1 June 2018

Founder Members of the ASEAN Fashion Designers Showcase

The Founder Members of this collective represent each ASEAN country. All our Founder Members are established designers within their own country and share the vision of the ASEAN Fashion Designers Showcase to bring our unique designs to the world.

The key responsibilities of our Founder Members include:

1. To forward the Vision and Strategic Plan of AFDS 2. To be responsible for long-term strategic planning 3. To identify and mentor new designers

Name Country Date of Appointment Ms Unawan Thailand 1 January 2016 Tangkaravakoon Mr Bandid Lasavong Laos 1 March 2018 Ms Natacha Van Cambodia 1 January 2016 Ms Lenny Agustin Indonesia 1 January 2016

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Mr Quang Cảnh Huỳnh Vietnam 1 January 2016 Mr Orson Liyu 1 August 2016 Mr Patrick Santos Philippines 1 October 2018 Mr Brian Jeremiah Myanmar 1 January 2018 Mr Fadzil Haji Dollah 1 December 2018

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Designers of the ASEAN Fashion Designers Showcase

Membership to this collective is by invitation only.

Our members are selected based on: 1. Their confidence 2. Personal integrity, trustworthiness and strong ethics 3. Previous senior district executive experience 4. Ability to make informed decisions on important issues, basing decisions on sound principles and common sense 5. Able to voice opinions, ask and answer questions and with respect to others 6. Excellent networking, interpersonal, and communication skills 7. Be objective but with the ability to form their own judgements and opinions 8. Passionate and committed to advancing the ASEAN Fashion Designer Showcase, and recognizing the value of the collective 9. AFDS reserves the right to terminate the services of any Designer with immediate effect whose behavior and thoughts are not in line with the vision of AFDS. Designers may also resign from AFDS by giving one month’s notice

Name Country Date Joined Hayden Ng Singapore 1 January 2015 Unawan Thailand 1 January 2016 Tangkaravakoon Natacha Van Cambodia 1 January 2016 Lenny Agustin Indonesia 1 January 2016 Orson Liyu Malaysia 1 August 2016 Bandid Lasavong Laos 1 October 2016 Hannie Hananto/ Indonesia 1 October 2016 Neera Alatas Phạm Đăng Anh Thư Vietnam 1 October 2016 Sirus Tantiyapong Thailand 1 January 2017 Esther Choy Singapore 1 May 2017 Audrey Tang/Fiona Singapore 1 May 2017 Seah

NEW MEMBERS Micheal Ooi Malaysia 1 January 2018 Ha Linh Thu Vietnam 1 January 2018 Nguyễn Minh Tuấn Vietnam 1 February 2018 Dibya Hody Indonesia 1 February 2018 Pitnapat Thailand 1 February 2018 Yotinratanachai Patrick Santos Philippines 1 February 2018 Pimsiri Nakswasdi Thailand 1 April 2018 Mogok Pauk Pauk Myanmar 1 May 2018 Ma Myint Zu Myanmar 1 May 2018

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Charlotte Barjou Myanmar 1 May 2018 Min Thu Ryein Myanmar 1 July 2018 Zin Myat Myat Win Myanmar 1 July 2018 Sylvia Lim/ Jennifer Singapore 1 July 2018 Neo Terry Yeo Singapore 1 July 2018 Pui Sengsoudeth Laos 1 December 2018 Dave Ocampo Philippines 1 December 2018 Fadzil Haji Dollah Brunei 1 December 2018

PAST MEMBERS Viengkham Laos Nanthavongdouangsy

Nguyễn Quốc Bình Vietnam Doris Lee Singapore Allan Chai Singapore Melvin Shan Malaysia Itthikorn Thailand Charoenkarn

Models of the ASEAN Fashion Designers Showcase

In 2017, we achieved our goal of establishing a unit of ASEAN models who would feature in most or all of the AFDS events across the ASEAN region. With this stable pool of both male and female models, we are better able to support our designers, in particular, our young and upcoming designers.

In 2018, new models were invited to be part of the AFDS Model Ambassador Team. They are from Myanmar, Vietnam and Laos.

Name Country Date Joined Pitadar Lingling Laos 1 October 2017 Inthavong Wanmai Laos 1 October 2017 Thammavong Noh Thongpaseuth Laos 1 October 2017 Willy Vilayvanh Laos 1 October 2017 Hano Ng Malaysia 1 October 2017 Ng XW Singapore 1 October 2017 Meena Bennett Singapore 1 October 2017 YY Low Singapore 1 October 2017 Bunnita Patchana Thailand 1 October 2017

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NEW MEMBERS Luong Gia Huy Vietnam 1 January 2018 Khin CoCo Myanmar 1 February 2018 Yến Nhi Huỳnh Vietnam 1 February 2018 Por Kanrayanee Laos 1 February 2018 Phothimath Tonkham Laos 1 June 2018 Phonchanheuang Nguyen Minh Kha Vietnam 1 June 2018 Teler Sisobath Laos 1 December 2018

Regional Partners of the ASEAN Fashion Designers Showcase

Our regional partners play an important role in supporting our events. In 2018, the AFDS took on a new regional media partner – Mr Clifford Yap.

Name LT Pro Makeup and Hair 1 February 2017 Clifford Yap Media 1 June 2018

FUNDING SOURCES

As a collective, we work on the basis that each Designer is responsible for related attributes pertaining to participation in all shows, ie airfares, accommodation etc. We do not restrict them from seeking sponsorship for their participation in any of our events across the region.

2018 ACTIVITIES

In 2018, the ASEAN Fashion Designers Showcase organized or participated in a number of fashion events:

1. Myanmar Wedding Showcase: This event took place on 27 May 2018 and featured the work of 9 designers from 9 ASEAN countries and 3 AFDS Models from Laos.

2. Designers from Singapore – Hayden Ng, Cambodia – Natacha Van, Thailand – Pitnapat Yotinratanachai and Malaysia – Micheal Ooi and Malaysia - Melvin Shah represented AFDS at Borneo Fashion Week in Kuching, Malaysia. 3 Model Ambassadors also walked in the shows.

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3. Ciputra Showcase (Indonesia, Surbaya): Held on 29 September 2018, we featured 14 designers from 9 ASEAN countries and 8 Model Ambassadors participated in the showcases and pop up stores.

SPECIAL SHOWCASE – AFDS collaborates Singapore 2018 and

• Designers from Singapore – Hayden Ng, Cambodia – Natacha Van, Thailand – Pitnapat Yotinratanachai and Malaysia – Micheal Ooi and Malaysia - Melvin Shah representing AFDS dressed all finalists of Miss World Singapore 2018 and Miss World Malaysia 2018.

SIGNING OF MoU with CHINA • In December 2018, ASEAN Fashion Designers Showcase agreed to explore ways of cooperation with Huo’erguosi Mojie Culture Media Co. Ltd. entrusting that both parties’ actions aimed at approaching this goal. This resulted in an invitation to AFDS to take part in a regular cooperation and, following the decisions adopted in this regard by the Governing Boards of both organisations, a Memorandum of Understanding (MoU) was recently signed by the Presidents of Huo’erguosi Mojie Culture Media Co. Ltd., Mr Wang HaoTian and ASEAN Fashion Designers Showcase, Mr Hayden Ng.

• The signing ceremony of the MoU between Huo’erguosi Mojie Culture Media Co. Ltd. and ASEAN Fashion Designers Showcase took place on the 10th December 2018 in Xi’an China.

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OUR SPONSORS

In each of our events in 2018, we were grateful for the support of a number of sponsors who each recognized the value of this collective in profiling the work of ASEAN designers, particularly fledgling designers whose edgy style easily melded the traditional designs of their countries with a twenty-first century look and feel.

Myanmar Wedding Showcase 1. Shangri La – Yangon Hotel (Presenter) 2. LT Pro Makeup and Hair 3. Tinoq and Dylan - BEAUTE

Ciputra World Fashion Week Showcase 2018 1. LT Pro Makeup and Hair – Presenter 2. Ciputra World – Venue 3. Hotel Ciputra World Surabaya 4. Java Paragon Hotel & Residences

FUTURE PLANS AND COMMITMENTS

1. AFDS will be promoting fashion education, in terms of “how to”, amidst pop up stores and runway shows programmes for 2019.

2. The team is planning for showings in Penang and Myanmar – May 2019 and Malaysia and Surabaya, Indonesia – September 2018.

3. To recruit designers from China to AFDS platform.

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