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Asiatravel to Partner Borneo Tourism Alliance at Forthcoming NATAS Fair 2012

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Asiatravel to Partner Borneo Tourism Alliance at Forthcoming NATAS Fair 2012 Asiatravel.com Holdings Ltd 615 Lorong 4 Toa Payoh, #01-01 Storhub Singapore 319516 Tel: (65) 6732 6773, Fax: (65) 6732 1226 Website: www.asiatravel.com PRESS RELEASE – FOR IMMEDIATE RELEASE Asiatravel to partner Borneo Tourism Alliance at forthcoming NATAS Fair 2012 Singapore, 7 August 2012 – Asiatravel.com Holdings Limited (“Asiatravel” or “the Group”), a pan-Asia online travel and hotel reservation service provider will be taking part at the NATAS Travel Fair to be held at Singapore Expo from 24 to 26 August 2012. Miss Chloe Chen, reigning Miss World Malaysia will appear at Asiatravel.com’s exhibition booth on 24 & 25 August to promote the Borneo isle as a destination of Adventure & Beauty, Culture & Cuisine, Fashion & Nature. Borneo Tourism Alliance is partnering Asiatravel.com to be its marketing agent in Singapore to promote and sell Borneo, which consists of the countries of Brunei, the Indonesian states of Pontianak, Menpawa and Borneo and the Malaysian states of Sabah and Sarawak. Alongside the Malaysian Ministry of Tourism, Ministry of International Trade and Industry, Sarawak Economic Development Corporation, Sarawak Tourism Board, Sabah Tourism Board, Brunei Tourism Board, Kalimantan Tourism Board and as well as tourism stakeholders in the Borneo regional tourism arena, Borneo Tourism Alliance shall be leading the sharing of travel and tourism resources as well as developing unique tours & packages that will capitalise on the natural resources of the Borneo island, the 3 rd largest island in the world. Says the President of Borneo Tourism Alliance, Mr Kho Sze Min: “We are very pleased to have Miss Chloe Chen, a humble beauty, to be our official spokesperson, to drive our objectives of promoting Borneo as the ultimate destination for nature, sports and adventure tourism. Since Asiatravel.com is the leading travel portal in Asia, it is only fitting to have Miss Chen present at Asiatravel’s booth at the NATAS Travel Fair. Hopefully, visitors will see the natural beauty of Borneo through Chloe!” Page 1 of 3 Asiatravel.com Holdings Ltd 615 Lorong 4 Toa Payoh, #01-01 Storhub Singapore 319516 Tel: (65) 6732 6773, Fax: (65) 6732 1226 Website: www.asiatravel.com Adding on, CEO Boh Tuang Poh of Asiatravel comments: “Borneo is one of the last few least explored destinations in the world and in recent years, it has attracted much interest from travelers seeking natural habitation, adventure, retreat and solace. Visitors from this region and as far as Europe are fond of the rich natural habitat and unique tribal cultures. We see its potential and we are very excited to be selected by Borneo Tourism Alliance as a marketing partner in its early state of formation.” Asiatravel.com will exhibit more than 100,000 travel products worldwide at over 75% discount. Travelers can enjoy an additional 7% discount when they purchase at the booth over the three days! Visitors to the booth will also have the opportunity to be selected for private tea-sessions with Miss World Malaysia 2011 or take part in a photo contest. The best photo-shot with Miss Chen will win a return trip to Kuching, 2 nights stay and tours for 2 persons, sponsored by Asiatravel and Borneo Tourism Alliance. --- End --- About Asiatravel.com Asiatravel.com Holdings Ltd and its subsidiaries (collectively “Asiatravel” or “Group”) form the largest independent publicly listed pan-Asia online travel reservation service provider. The Group has a wholly owned network of operation and customer service offices in nine countries - Singapore, China, Hong Kong, India, Indonesia, Malaysia, Philippines, Thailand, and United Arab Emirates. Asiatravel has five partner offices in Japan, Taiwan, Sri Lanka, the Maldives and Vietnam, and is the specialist of Asian travel for leisure travellers, corporates and travel agencies. Asiatravel was established in 1995 as an online hotel reservation company, and listed on the Singapore Stock Exchange since 2001. It has a brand presence in over 15 countries and available in 11 languages. It offers a reliable one-stop-service for travellers to find the best value for their hotel rooms, flight tickets, flight and land packages, sightseeing tours, as well as theme park tickets. The Group has a selection of more than 60,000 hotels and resorts, over 200 major airlines worldwide and all-inclusive holiday packages including major theme parks and attractions. Over 100,000 travel products worldwide are available online 24/7 with real-time prices, instant confirmation and last-minute availability. Travellers enjoy up to 5% cash rewards as they book more with Asiatravel.com. For more information, visit www.asiatravel.com About Borneo Tourism Alliance BORNEO TOURISM ALLIANCE is the fruit of recently concluded Sarawak Economic Transformation Lab (from 12 to 14 July, 2011) at Riverside Majestic Hotel Kuching, organized by Ministry of International Trade & Industry of Malaysia & facilitated by PEMANDU of Prime Minister Department of Malaysia. Alongside the Ministry of Tourism, Ministry of International Trade and Industry, Sarawak Economic Development Corporation, Sarawak Tourism Board, Sabah Tourism Board, Brunei Tourism Board, Kalimantan Tourism Board and as well as tourism stakeholders in the Borneo regional tourism arena, of which Borneo Tourism Alliance shall be affiliated to; will be able to access us better. Through this e-Community portal, we can have more professional and cultural engagements with fellow affiliates throughout Borneo. For more information, visit www.borneotourismalliance.com Page 2 of 3 Asiatravel.com Holdings Ltd 615 Lorong 4 Toa Payoh, #01-01 Storhub Singapore 319516 Tel: (65) 6732 6773, Fax: (65) 6732 1226 Website: www.asiatravel.com About Miss World Malaysia 2011 Chloe Chen Age 21 and born in Kuala Lumpur, Chloe is 1.75 m tall and is the current title holder for Miss World Malaysia. Chloe gained a first class honors degree in Business Management and hopes to one day run her own successful business. Chloe plays the guitar and her favorite music is alternative rock. Having spent time on her grandparent’s farm growing up, Chloe loves nature and the great outdoors. She has a cat named Manx and a dog named Bianca. Issued for and on behalf of Asiatravel.com Holdings Ltd For more information please contact: Fred Seow, Vice President, Marketing Tel: (65) 6358 2653 Fax: (65) 6732 1226 Email: [email protected] This announcement has been prepared by the Company and reviewed by the Company’s Sponsor, CNP Compliance Pte Ltd (“Sponsor”), for compliance with the Singapore Exchange Securities Trading Limited (“SGX- ST”) Listing Manual Section B: Rules of Catalist. The Sponsor has not verified the contents of this announcement including the accuracy or completeness of any of the information disclosed or the correctness of any of the statements or opinions made or reports contained in this announcement. This announcement has not been examined or approved by the SGX-ST. The Sponsor and the SGX-ST assume no responsibility for the contents of this announcement including the correctness of any of the statements or opinions made or reports contained in this announcement. The contact person for the Sponsor is Pradeep Kumar Singh at 36 Carpenter Street, Singapore 059915, telephone: (65) 6323-8383, email: [email protected] . Page 3 of 3 .
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