Media Figures from 29 August September Is Still Summer! to 20 September 2020 Tv Audiences

MEDIA FIGURES FROM 29 AUGUST SEPTEMBER IS STILL SUMMER! TO 20 SEPTEMBER 2020 TV AUDIENCES

Average audience hours per stage on France 2 + than 100 live Broadcast of all stages 3.5m viewers in their entirety on France 2 and France 3 36% audience share

HISTORIC BEST AUDIENCE ON FRANCE 2 RECORD 40m viewers watched the Tour de France on France 2 6.3m viewers and France 3 (vs. 33m in 2019) peak on Sunday 13 September reach at the 1-minute threshold during stage 15 Lyon > Grand Colombier

HISTORIC RECORD 25m 45.7% audience share videos watched live on Wednesday 16 September during stage 17 on France.tv platform Grenoble > Méribel Col de la Loze and francetvsport application (vs. 24.3m in 2019) France 2 with the top afternoon including 22.5m watched live figures across all targets Source: Médiamétrie

HISTORIC RECORD 55% of young people aged 15-24 years i.e. 3.8m young people watched the Tour de France on France 2 and France 3 (vs. 30% in 2019) reach at the 1-minute threshold © A.S.O. / A. Broadway

750 millions hours viewed, live race only*

* 15 of the 190 broadcasters: France, Spain, Germany, Italy, Netherlands, USA, Belgium, United Kingdom, Portugal, Denmark, Colombia, Slovakia, Slovenia, Czech Republic, Australia

Source: UER and broadcasters

DIGITAL AUDIENCES Mobile app Almost Almost 1m 14.5m 202m active users of the official unique visitors pages viewed 2020 Tour de France app

Source: AT Internet Source: Stores

Social networks A community of 8.7m fans

+ 700,000 in 3 weeks

Videos 2,000 77.6m items of video content videos watched produced before and

MOST-WATCHED BEST BEST VIDEO * INSTAGRAM POST TWEET

Stage 17 Stage 21 Stage 20 JULIAN ALAPHILIPPE IN THE PRIMOZ ROGLIC AND PRIMOZ ROGLIC AND DOWNHILL OF COL DE LA MADELEINE TADEJ POGAČAR TADEJ POGAČAR

2.4m views 114.5 k likes 1m impressions *all official Tour de France platforms: Dailymotion, YouTube, Facebook, Instagram, Twitter

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