Media Figures from 29 August September Is Still Summer! to 20 September 2020 Tv Audiences

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MEDIA FIGURES FROM 29 AUGUST SEPTEMBER IS STILL SUMMER! TO 20 SEPTEMBER 2020 TV AUDIENCES Average audience hours per stage on France 2 + than 100 live Broadcast of all stages 3.5m viewers in their entirety on France 2 and France 3 36% audience share HISTORIC BEST AUDIENCE ON FRANCE 2 RECORD 40m viewers watched the Tour de France on France 2 6.3m viewers and France 3 (vs. 33m in 2019) peak on Sunday 13 September reach at the 1-minute threshold during stage 15 Lyon > Grand Colombier HISTORIC RECORD 25m 45.7% audience share videos watched live on Wednesday 16 September during stage 17 on France.tv platform Grenoble > Méribel Col de la Loze and francetvsport application (vs. 24.3m in 2019) France 2 with the top afternoon including 22.5m watched live figures across all targets Source: Médiamétrie HISTORIC RECORD 55% of young people aged 15-24 years i.e. 3.8m young people watched the Tour de France on France 2 and France 3 (vs. 30% in 2019) reach at the 1-minute threshold © A.S.O. / A. Broadway 750 millions hours viewed, live race only* * 15 of the 190 broadcasters: France, Spain, Germany, Italy, Netherlands, USA, Belgium, United Kingdom, Portugal, Denmark, Colombia, Slovakia, Slovenia, Czech Republic, Australia Source: UER and broadcasters DIGITAL AUDIENCES Mobile app Almost Almost 1m 14.5m 202m active users of the official unique visitors pages viewed 2020 Tour de France app Source: AT Internet Source: Stores Social networks A community of 8.7m fans + 700,000 in 3 weeks Videos 2,000 77.6m items of video content videos watched produced before and © A.S.O. / P. Ballet during the Tour de France TOP CONTENT MOST-WATCHED BEST BEST VIDEO * INSTAGRAM POST TWEET Stage 17 Stage 21 Stage 20 JULIAN ALAPHILIPPE IN THE PRIMOZ ROGLIC AND PRIMOZ ROGLIC AND DOWNHILL OF COL DE LA MADELEINE TADEJ POGAČAR TADEJ POGAČAR 2.4m views 114.5 k likes 1m impressions *all official Tour de France platforms: Dailymotion, YouTube, Facebook, Instagram, Twitter TOUR DE FRANCE FANTASY BY TISSOT 192,960 players signed up + 60,000 vs. 2019 5min 12 sec spent per session on average © A.S.O. / C. López.

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The Tour De France Returns Next Month
MEDIA RELEASE 27 May 21 The Tour de France returns next month LIVE, FREE and in HD – exclusive to SBS from 26 June to 18 July Bite-sized food series Plat du Tour also returns, hosted by renowned French chef Guillaume Brahimi • Interviews available • Watch the promo for the Tour de France HERE • Watch the promo for Plat du Tour HERE SBS has been the home of the Tour de France for over 30 years and cycling fans can rejoice as the international sporting event returns next month. The 2021 Tour de France will be available live, free and in HD, exclusive to SBS from Saturday 26 June to Sunday 18 July. From Brest to Paris, the 108th Tour de France will feature eight flat stages, five hilly stages, and two individual time trial stages. The race will traverse a total of nine regions, 31 departments and cover six mountain stages with three finishes at altitude. The eighth stage, from Vierzon to Le Creusot, will navigate 248kms and will be longest Tour de France stage since the year 2000. SBS will again provide extensive coverage of the Tour de France. Broadcast times vary, with most stages starting at 8:30pm AEST (full schedule below). Then, tune into SBS daily for Morning Updates from 7.00am and stage replays from 11.00am. Every stage of the Tour de France will stream live on SBS On Demand and the Cycling Central website. Cycling Central will feature news, opinion, stats, highlights and video on demand. The SBS commentary team will once again cover the event live from SBS’s studios with esteemed cycling journalist Michael Tomalaris at the helm.
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BYCICLE TOURING Summary • Bicycle touring READY TO HIT THE ROAD! WELCOME • Routes & informations OUR FAVORITES • Excellence & fantasy THE SPIRIT OF MARCANDOU • A unique setting LE HAMEAU DE MARCANDOU • The fantastic gem SISIMIUT CHALET • The fabulous cocoon ILULISSAT CHALET • The cosy nest IKAMIUT CHALET • Services A LUXURY MOMENT Bicycle touring READY TO HIT THE ROAD! Do you feel like living a fascinating cycling experience, challenge your- self and climb through magnificent landscapes? Follow the guide! An exceptional experience. We offer you a wide choice of bicycle routes, each one more beautiful than the others In an exceptional setting, ideal to recharge your batteries. Located in the heart of Savoy, the Hameau de Mercandou gives you a direct access to unique touring terrains, Including various legendary passes, regularly used by the Tour de France. It also offers you a wonderful escape to take a break: 3 prestigious chalets to rent separately or combined with one or the others for a unique, atypical and unusual experience to share with your family or your friends. Comprehensive tailored service & assistance. We provide the complete organization of your stay and ensure high-end service which will exceed your expectations. • Combine exceptional climbs and top-of-the-line service • Take advantage of our services, organization and assistance • Share with your family or friends an exceptional setting just for you • Enjoy pure moments of relaxation: swimming pool, nordic bath, massage, south-facing terrace • Recharge your batteries with this unforgettagle break, tailor-made and (dis) connected Routes & informations OUR FAVORITES Here are the challenges that we recommend in our mountains, all these routes are for one-day trips with departure from the Hamlet.
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