History 04 Vision 10 Neighbourhood 28 Connectivity 38 Offices 44 2 — FUTURE OLYMPIA FUTURE OLYMPIA — 3 1 History FUTURE OLYMPIA — 5 Olympia is no ordinary neighbourhood Olympia London has been home to the best of global innovation, culture and entertainment for over 130 years. From Britain’s first cinema and the world’s first computer exhibition to Victorian circuses and London Fashion Week. 01 04 02 01 BERTRAM MILLS CIRCUS 1924 02 AERO & MOTOR BOAT EXHIBITION 1911 03 MOTORCYCLE & CYCLE SHOW 1921 04 HYPER JAPAN 2017 05 05 VIVIENNE WESTWOOD, 03 LONDON FASHION WEEK 2009 6 — FUTURE OLYMPIA FUTURE OLYMPIA — 7 Then 04 05 With a projected two million visitors per year, Olympia London will 01 02 continue to provide world class exhibition space reflecting its tremendous heritage. 06 01 CHRIS EUBANK VS. GARY STRETCH BOXING MATCH ON 18TH APRIL 1991 IN THE GRAND HALL, WATCHED BY 9000 SPECTATORS 02 LONDON FASHION EXHIBITION 26–29 OCT 1976 03 QUEEN ELIZABETH, PRINCE CHARLES & PRINCESS ANNE VISIT BERTRAM MILLS 03 CIRCUS 1958 04 100% DESIGN EXHIBITION 2012 05 THE UK’S FIRST EVER DRAGWORLD 2017 06 VIVIENNE WESTWOOD’S FALL 2009 COLLECTION FOR LONDON FASHION WEEK 8 — FUTURE OLYMPIA Now FUTURE OLYMPIA — 9 2 Vision FUTURE OLYMPIA — 11 Vision A new destination with a taste for the spectacular — uniting art, entertainment, technology and industry under one iconic roof. A remarkable feat of British architecture and design conceived to enrich, reflect and shape the world around it. With over two million sq ft of contemporary communal space, there is a lot to explore. After all, great design is in the detail. FUTURE OLYMPIA — 13 Designers The Team “Turning the site into a real Heatherwick studio is the Lead Designer, SPPARC, Lead Architect, whose destination, complete with whose portfolio spans some of the biggest brand body of work includes some of London’s most names globally including signature HQ, retail iconic music, entertainment and major office enhanced performance venues destinations and cultural spaces, such as Coal destinations, including Borough Yards, the Drops Yard in King's Cross, London, The Vessel a development of new retail streets, cultural and restaurants is an exciting public centrepiece for Hudson Yards, New York galleries and commercial office space in and the Google campus and headquarters at Borough, London, The Music Box Campus for the prospect.” Mountain View, California. London College of Contemporary Media and the masterplan for an iconic development in central Thomas Heatherwick Tbilisi, Georgia. Heatherwick studio “By understanding and learning from the architectural pedigree of the 01 exhibition halls, each with its own unique story, every building and public space has been inspired by the history that surrounds Olympia London. We are creating a series of well conceived architectural interventions that will establish Olympia as a world class destination for arts, entertainment exhibition and technology. ” Trevor Morriss SPPARC 01 HEATHERWICK STUDIO — 02 COAL DROPS YARD, LONDON 02 SPPARC — BOROUGH YARDS, LONDON FUTURE OLYMPIA — 15 What People “We are incredibly proud Are Saying to be part of the exciting development at Olympia, this new addition to West London will create a highly sought after destination, and we’re delighted to be offering an innovative “We are excited by this and creative food hub opportunity to welcome in the heart of it.” Charlie Gardiner & Ed Devenport Co-founders, Incipio Group Ltd a new generation of (Pergola On The Roof) travellers to discover this revitalised cultural destination in London.” “We are delighted and excited by the addition Michael Levie Chief Operations Officer (COO) of a new landmark modern citizenM Hotels theatre in London, to anchor the renewal of Olympia as a target destination both for local residents and visitors.” Sir Howard Panter Trafalgar Entertainment 16 — FUTURE OLYMPIA FUTURE OLYMPIA — 17 Your Olympia Olympia Venues Live music International venue hotel 580k 200+ sq ft office events a year Performing Boutique space held in the arts centre design hotel globally renowned Art-house exhibition cinema halls 2.5 40+ acres of public food & squares and beverage pedestrianised outlets & streets markets 18 — FUTURE OLYMPIA FUTURE OLYMPIA — 19 01 BARONS COURT WEST KENSINGTON 02 10 11 HAMMERSMITH ROAD 12 05 08 The 07 03 Masterplan 13 04 OLYMPIA WAY KENSINGTON Entertainment Food & Beverage Exhibitions OLYMPIA 01 The Olympia Theatre 06 National 12 Olympia London, Grand 09 02 The Olympia Arena 07 Sky Gardens 13 Olympia London, National 03 Art-house Cinema 08 Pillar Hall Public Space 2.5 Acres (Multi-Storey) 09 Olympia Way Hotels 06 Offices 04 Boutique (National) 10 1 Olympia Square 05 International (Multi-Storey) 11 Creative Studios (Multi-Storey) 20 — FUTURE OLYMPIA FUTURE OLYMPIA — 21 As part of enhancing the visitor experience to include music, Entertainment theatre and dance, Future Olympia will have performing arts and live music venues operated by some of the world's most celebrated names in the arts and entertainment industries. 01 PERFORMING ARTS CENTRE STREET ENTRANCE 1,500 SEAT VENUE 02 WEST HALL LIVE MUSIC VENUE 4,100 SEAT VENUE 02 01 22 — FUTURE OLYMPIA FUTURE OLYMPIA — 23 Future Olympia welcomes overnight visitors with a 210 room international hotel with conference facilities and a 143 room Hotels boutique hotel. 24 — FUTURE OLYMPIA FUTURE OLYMPIA — 25 Future Olympia will provide an eclectic food offering that reflects London's status as Eat a culinary capital. World class restaurants, casual eateries, pop ups and food markets will cascade through-out the development, creating distinct environments for Drink visitors to come together. The Sky Garden will be a new addition of 38,000 sq ft of restaurant and seating spaces nestled between the Grand and National halls, while the newly pedestrianised Olympia Way will provide over Shop 60,000 sq ft of retail and incubator office space. Built in 1886, the Grade II* listed Pillar Hall will be transformed into a 30,000 sq ft restaurant and live performance hall. 26 — FUTURE OLYMPIA FUTURE OLYMPIA — 27 3 DESIGN MUSEUM Neighbourhood FUTURE OLYMPIA — 29 Greater London KING’S CROSS THE GHERKIN PADDINGTON STATION REGENTS PARK NOTTING HILL TOWER OF LONDON BARBICAN THE CITY WATERLOO WEMBLEY STADIUM WESTFIELD WEST END STATION HYDE PARK TATE MODERN HOLLAND PARK CITY AIPORT SERPENTINE CANARY WHARF GALLERY BUCKINGHAM PALACE TOWER BRIDGE SHARD BBC DESIGN PARLIAMENT ELEPHANT MUSEUM AND CASTLE HARRODS GREENWICH OLYMPIA LONDON LONDON EYE VICTORIA STATION CHISWICK NATURAL HISTORY MUSEUM VAUXHALL STATION KEW GARDENS STAMFORD BATTERSEA BRIDGE POWER STATION HEATHROW AIRPORT BRIXTON WIMBLEDON CLAPHAM JUNCTION STATION TWICKENHAM STADIUM GATWICK AIRPORT 30 — FUTURE OLYMPIA FUTURE OLYMPIA — 31 Local Area 02 01 01 THE BIRD IN THE HAND PUB 02 BETTY BLYTHE TEA ROOMS 03 SMITHS COCKTAIL BAR 04 HOLLAND PARK 03 04 32 — FUTURE OLYMPIA FUTURE OLYMPIA — 33 Local Area 04 02 05 01 The neighbourhood 06 In the heart of West London, Olympia is surrounded by the capital’s world-famous streets, parks and institutions. Explore Kensington’s charming tree-lined streets and 03 experience the diverse shopping and dining options. Visit one of our cultural counterparts – from the V&A and 01 BROOK GREEN Natural History Museum to Serpentine 02 THE HAVELOCK TAVERN Gallery and Royal Albert Hall. Or take a stroll through Holland Park, the Royal 03 BROOK GREEN HOTEL Borough’s largest green space. 04 THE IVY RESTAURANT 05 WESTFIELD SHOPPING CENTRE 06 PERGOLA ON THE ROOF 34 — FUTURE OLYMPIA FUTURE OLYMPIA — 35 Food & Drink Places of Interest Retail 01 Apandana Persian Restaurant 31 Brook Green 55 Broadway Shopping Centre 02 Balan’s Soho Society 32 Blythe Road 56 High Street Kensington 03 Betty Blythe 33 Bush Hall (music venue) 57 Kensington Arcade 61 04 BrewDog Shepherd’s Bush 34 Design Museum 58 Kings Mall Shopping Centre 05 Crown & Sceptre 35 Holland Park 59 Westfield London 06 Enoteca Rosso 36 Leighton House Museum 60 Whole Foods Market 07 Hand & Flowers 37 O2 Shepherd’s Bush Empire Occupiers 59 08 Havelock Tavern 38 Kensington 42 61 BBC + Publicis 33 09 HG Walter 39 Rassells of Kensington 62 Fox International 10 Il Portico 40 The Queen’s Club 63 GE Capital 11 Ivy Café 41 Vue Cinema London, 67 Shepherds Bush 64 Harrods Head Office 23 12 L’elysee Artisan Café & Patisserie 42 Vue Cinema London, Westfield 65 L’Oreal 37 41 43 13 Mirabell 43 W12 Shopping Centre 66 Rocket Entertainment 46 35 (Elton John) 04 14 Pentolina 52 27 11 Fitness 67 The Office Group 50 15 Pergola on the Roof 21 44 Core Kensington (Pilates) 68 Virgin Media 38 45 16 Romulo Café London 57 60 45 Equinox Kensington 69 Walt Disney Company Ltd 02 17 Smiths Cocktail Bar 46 Fitness First 70 WeWork 08 34 18 Society Bar & Restaurant 56 29 47 F45 Training 71 Liberty Global 19 36 19 The Bird in Hand Kensington Olympia 26 22 06 15 05 10 20 The Cumberland Arms 48 Hammersmith Boxing Academy 03 24 17 14 32 16 21 Whole Foods Market 49 Hammersmith Fitness 18 01 & Squash Centre 39 70 31 Hotels 50 K Fit Gym 44 53 66 22 Brook Green Hotel 51 Pure Gym OLYMPIA LONDON 07 62 23 Dorset Hotel 52 Rose Mac Boxing 64 47 (Shepherd Bush) 12 20 53 Surge Fitness 51 13 24 Hilton London Olympia 58 54 Virgin Active 30 25 Hotel Novotel London West 65 54 28 55 49 26 Kensington Prime Hotel 68 71 69 25 27 K West Hotel & Spa 48 28 Latymers 63 29 Seraphine 09 Kensington Olympia 30 St Paul’s Hotel 40 36 — FUTURE OLYMPIA FUTURE OLYMPIA — 37 4 Connectivity FUTURE OLYMPIA — 39 40 — FUTURE OLYMPIA 40 —FUTURE Olympia Future (north andsouthbound) Olympia Kensington