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Identity Guidelines Identity Guidelines Issue 9 April 2016 Introduction Welcoming over 1.8 million visitors 02 each year, Olympia London has played host to inspiring showcases for L’Oreal and Samsung, the UK’s largest exhibition: The Ideal Home Show, international conference MIPIM and performances from the likes of Jimi Hendrix and The Chemical Brothers. Logo Primary logo 043 Monotone 05 Exclusion Zone/ 06 Minimum Size File Formats 07 Partnerships 08 1 Logo 04 Primary Logo Logo As with the barrel-vaulted roof of Olympia Grand, the logo is the centre piece of our identity. Each show brings new life and new people into the building and the colour blend in the logo represents this transition and the ever changing programme of events. The logo itself references how the venue’s iconic architecture becomes a vehicle for these unique experiences. Where appropriate; the strapline 'Inspiring Spaces' will be added. Logo 05 Monotone Grey White Logo 06 Exclusion Zone/Minimum Size Exclusion Zone Minimum Size 12mm Minimum size equivalent to “London” in the logo being 6pt Logo 07 File Formats Marketing Materials Uniforms Including all print and digital Please see the Olympia London applications. Uniform Guidleines for full details The Fade on applying the logo to clothing. The fade in the logo must be reproduced on all outputs. The logo is only available as an Heat-transfer Adobe Illustrator file to preserve the transparency at the bottom of the archway. 190mm(w) x 170mm(h) Embroidery (Monotone version only) 65mm(w) x 78mm(h) Logo 08 Partnerships E Force Logo partner When working with partners, it is recommended that logos are in greyscale and seperated by a verticle line which measures the same height as the Olympia London logo. The logos should sit an equal distance from the vertical line which has a stroke weight of 1pt. Colour Logo Colours 109 Primary Colour Palette 11 Background Colours 12 2 Colour 10 Logo Colours Colour Logo Blue 2 CMYK 100/0/30/0 RGB 0/171/188 Pantone 3135U / 3135C Purple 4 CMYK 22/30/0/0 RGB 195/176/214 Pantone 2635U / 2635C Grey 3 CMYK 6/6/0/40 RGB 155/156/166 Pantone Cool Grey 7U/ Cool Grey 7C Colour 11 Primary Colour Palette Blue Purple Pink Green Grey CMYK CMYK CMYK CMYK CMYK 100/50/30/35 90/90/0/40 45/100/0/40 100/20/40/40 10/10/0/80 RGB RGB RGB RGB RGB 0/79/108 41/35/105 104/1/96 0/100/107 77/77/85 #004F6C # 292369 #680160 #00646B #4D4D55 1 1 1 1 1 CMYK CMYK CMYK CMYK CMYK 100/0/30/0 80/80/0/0 10/100/0/0 100/0/50/0 8/8/0/60 RGB RGB RGB RGB RGB 0/171/188 82/79/161 215/11/140 0/169/157 117/117/127 #00ABBC #524FA1 #D70B8C #00A99D #75757F Pantone Pantone 3135 Cool Grey 11 2 2 2 2 2 CMYK CMYK CMYK CMYK CMYK 65/0/15/0 45/55/0/0 5/80/30/0 70/0/35/0 6/6/0/40 RGB RGB RGB RGB RGB 57/194/216 147/124/185 228/90/125 46/189/182 155/156/166 #39C2D8 #937CB9 #E45A7D #2EBDB6 #9B9CA6 Pantone Cool Grey 7 3 3 3 3 3 CMYK CMYK CMYK CMYK CMYK 40/0/8/0 22/30/0/0 0/30/30/0 40/0/50/0 5/5/0/20 RGB RGB RGB RGB RGB 145/215/232 195/176/214 251/190/167 157/210/156 196/196/205 #91D7E8 #C3B0D6 #FBBEA7 #9DD29C #C4C4CD Pantone 2635 4 4 4 4 4 Colour 12 Background Colours Primary Primary Background Colour Blue 2 The background colour, made 12% Tint of a 12% tint of the primary blue, is a key element of the brand’s visual language. It is used across our corporate stationery, folders and signage. Colour 13 Background Colours Primary Secondary CMYK CMYK CMYK CMYK Background Colours 12/0/3.6/0 9/20/0/8 1/16/6/0 20/0/10/0 Tints of the colours can be RGB RGB RGB RGB 215/238/240 197/175/202 244/209/213 192/228/224 used to create a palette of background colours. Pink 1 Pink 3 Green 2 These are used across all our 20% Tint 20% Tint 20% Tint collateral, including illustrations, CMYK CMYK CMYK What’s On material and website. 5.4/12/0/4.8 0.6/9.6/3.6/0 12/0/6/0 RGB RGB RGB 215/201/220 248/226/227 215/238/234 Primary Colour swatches are available on request from the Olympia London marketing team. Pink 1 Pink 3 Green 2 12% Tint 12% Tint 12% Tint CMYK CMYK CMYK 2/20/0/0 9/11/0/0 12/0/15/0 RGB RGB RGB 238/199/223 219/213/235 217/236/213 Pink 2 Purple 3 Green 4 20% Tint 20% Tint 30% Tint CMYK CMYK CMYK 1.2/12/0/0 5.4/6.6/0/0 4.8/0/6/0 RGB RGB RGB 243/219/235 232/227/242 238/246/235 Blue 2 Pink 2 Purple 3 Green 4 12% Tint 12%Tint 12% Tint 12% Tint Typography Primary Typeface 1415 Secondary Typeface 17 O/O/O/O/L/LWeb Typeface/L/18 Text Alignment 19 Leading (Line Spacing) 20 L/l/l/l/l/Y/Y/ Y/Tracking & KerningY/22 M/M/M/M/P/P/P /P/I/I/I/I/A/A/A /A/ O/O/O/O/L/L/L/ L/l/l/l/l/Y/Y/ Y/ Y/ M/M/M/M/P/3P/P /P/I/I/I/I/A/A/A /A/ Typography 15 Primary Typeface Primary Typeface Primary Typeface Brown is our primary typeface and is used across all our outputs Brown for headlines and body copy. Brown’s mix of modern and classic design reflects the dynamic of our organisation and our place within our industry. Weights It has four weights that be used solely on their own or in combination to add hierarchy and contrast (no more than two Thin at a time though please). Secondary Typeface For internal Olympia London use, please view page 17 for guidance Light on our secondary typeface. Regular Brown is available to purchase for £60 from typeface foundry Lineto www.lineto.com All suppliers must purchase this Bold typeface themselves. Typography 16 Primary Typeface Primary Typeface Brown Glyphs ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz 0123456789 !@™£€#%^&*•+–/= Typography 17 Secondary Typeface Secondary Typeface Secondary Typeface Arial is Olympia London’s secondary typeface. It is only to be used when Brown is not available, for example Arial with emails, letters, reports or online use as dynamic live text. Weights Arial is available on all desktop computers and will be visible by everybody. Arial should never be used for public facing printed Regular documents or adverts. Bold Typography 18 Web Typeface Secondary Typeface Web Typeface Brown is not available for use online so Lato is used as a replacement. Lato is only Lato to be used as live text on the Olympia London website. Weights Regular Bold Lato is available to download from www.latofonts.com Typography 19 Text Alignment Left Aligned Text Alignment Always set type Left Aligned – never Right Aligned or Centred. Our beautiful This provides a constant starting point for each line, making the text easier to read. Remember to turn off venues connect to hyphenation in the paragraph window, and balance the ragged right hand edge to make your events create neat blocks of text. Line Length Correct line length is determined by a number of factors: typesize, document come together. size, whether the text is body copy or a headline. Body copy, 55 – 65 characters per line is the optimum number for continuous reading. Typography 20 Leading (Line Spacing) Leading Leading Leading, or line spacing, is the distance between each line Our beautiful of text – measured from the baseline of a capital letter to the top of a capital letter on the line below. venues connect to Leading is set in points, and when the leading is the same point value as the typesize it make your events can be described as ‘set solid’. This is common for Olympia London titles and headlines. Body copy would be set looser, for example 12pt type on 13pt come together. leading, or 8.5pt on 9.5pt. Typography 21 Leading (Line Spacing) 40pt Typesize/40pt Leading 12pt Typesize/13pt Leading For over 130 years we have Leading maintained the highest Examples of common typesize Our beautiful level of customer service and leading settings for titles and our numerous awards and body copy. are testament to our venues clients’ satisfaction. 30pt Typesize/30pt Leading 10pt Typesize/11pt Leading For over 130 years we have maintained the highest Our beautiful level of customer service and our numerous awards venues connect to are testament to our make your events clients’ satisfaction. come together. 20pt Typesize/20pt Leading 8.5pt Typesize/9.5pt Leading For over 130 years we have Our beautiful venues maintained the highest level of customer service connect to make your and our numerous awards are testament to our events come together. clients’ satisfaction. Typography 22 Tracking & Kerning (Letter Spacing) Before letter spacing treated Tracking & Kerning Use tracking settings to control blocks of text and Our beautiful kerning to control the awkward or uneven spaces in between letters. Letter spacing should only venues connect be used subtly to control the shape of the words to increase legibility.
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