FRANK B.FUHRER WHOLESALE COMPANY May and june newsletter
MAY 01, 2020 ISUUES 3
INDUSTRY UPDATES
Coronavirus Resource Center Special points of inter-
est:
YUENGLING/IMPORT/ CRAFT DIVISION YEAR ROUND PACKAGES
COORS/DIAGEO/BOSTON DIVISION EVERDAY PACKAGES
ANHUESER BUSCH YEAR ROUND PACKAGES
WHEN DEMAND EXCEEDS SUPPLY
The Brewers Association is providing all COVID-19 resources for free so everyone has access to important information to help them weather the pandemic. We understand concerns about COVID-19 (Novel Coronavirus) are top of mind for our members and the brewing community. Below is an evolving collection of resources to consider related to your brewery business.
All Brewers Association-authored resources relating to COVID-19 have also been organized in the Resource Hub and are available to all for free so everyone has access to important information to help them weather the pandemic.
Inside this issue:
YUENGLING/IMPORT/ 1-8 CRAFT DIVISION
COORS/DIAGEO/ 8-11 BOSTON DIVISION
ANHUESER BUSCH 11-13 DIVISION
(Graphic: COVID-19 hits consumer prices in different ways - wine and beer: here)
With restaurants and bars closed across the country, consumers have been stocking up on alcoholic beverages, and the prices for wine and beer at home have risen sharply. Wine prices rose 0.9%, matching their largest increase since 2014, and beer costs rose 0.8% for a third straight month, bringing the three-month total increase to 2.4%, the steepest run up in prices for malt beverages since late 2008. YUENGLING/IMPORT/ CRAFT DIVISION YEAR ROUND PACKAGES
MAY AND JUNE NEWSLETTER
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AUROCHS BLONDE ALE
The Aurochs Blonde Ale is a light, citrusy, great tasting craft beer that also happens to be 100% naturally gluten free. Highlighting tropical notes of melon, banna, papaya and lemon this easy drinking beer has an ABV of 4.5%. Brewed with millet & quinoa. 24/12oz Cans (6 - 4pk) - Year Round Offering
AUROCHS SESSION IPA
A damn good, easy drinking, sessionable IPA that also happens to be gluten free.
This local brew from Auroch is hop driven with citrus, pine and grapefruit flavor and aroma. It has an ABV of 4.5%. Brewed with millet & quinoa.
24/12oz Cans (6 - 4pk) - Year Round Offering
ANCHOR STEAM 12OZ 6 PACK CANS
An American Brewing Tradition A distinctly flavored San Francisco original classically handcrafted in our copper brewhouse for 119 years and counting.
American Original: Steam Beer/California Common: Caramel, malty, and biscuity balanced by herbal hop spiciness. Smooth and velvety with lively bubbles from the natural kräusening process. Lingering caramel sweetness with a mellow, bitter finish.
Now available: 4/6-Pack 12oz Can
ANCHOR VARIETY PACK NOW IN CANS
Steam (Steam Beer/California Common), 3 Cans of Each -- 4 California Originals Designed for shoppers to sample four California originals. Bay Keeper IPA, California Lager, Liberty Ale (American Pale Ale)
This variety pack combines Anchor’s best-sellers and our new innovative brews in one convenient offering.
With a range of styles and taste profiles, there’s a unique brew for every drinker and any occasion – perfect for parties, game time, or hosting a fun beer tasting amongst friends.
Now Available: Variety Pack Cans 12pk - 12oz Cans YUENGLING/IMPORT/ CRAFT DIVISION YEAR ROUND PACKAGES
MAY AND JUNE NEWSLETTER
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BARTLEY BAY
Named for the bay that isn’t there and maybe never was, this margarita gose takes your taste buds south of the border while never leaving the comfort of your home. This liquid vacation balances the sweet with the sour, creating a fiesta of flavors from orange to lime to nectarine, with salt for good measure. Time to hit the bay, wouldn’t you say? Ole’! ABV: 3% Calories: 99 Available in 12oz Cans 6 packs, 1/2 BBL and 1/6 BBL
BROOKLYN SPRITZ
Bright and bubbly. A well made Spritz cocktail captures the spirit of living for lighthearted pleasure and joyful indulgences. Ours brings this to you in a handy can, ready to drink right away or poured over ice to marvel at its ruby-orange glow. Equal parts fizzy and fun, it’s a bubbly reminder to stop and smell the roses. When you’re in need of a simple delight, let Spritz be your happy drink. ABV 4.5% AVAILABILITY: YEAR-ROUND 12OZ 6PK CANS
DORTMUNDER GOLD IN 12oz CANS
A classic award-winning balance of sweet malt and dry hop flavors. With the flavor and sweetness of a German-style Helles Lager and the bitterness of a German-style Pils, this accessible style is known for its balance.
o 4/6 12oz. cans now available
o 4/6 12oz. bottles, 2/12 12oz. bottles, 1/2BBL’s and 1/6BBL’s STILL available
o Year round offering
LAGUNITAS HAZY WONDER
Hazy Wonder embodies our endless fascination with hop forward brewing, expressed in a bright and unfiltered light. A Bright Spectacle of a hazy IPA featuring Comet, Citra, & Cashmere hops. 6% ABV
Month availability, April Package availability, 4/6 CAN year-round offering YUENGLING/IMPORT/ CRAFT DIVISION YEAR ROUND PACKAGES
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PIRATES PACKING IS OUT FOR IC LIGHT
IC Light is the only premium light beer that embodies all things black and gold. One of the healthiest beers around.
IC Light is low on calories and carbs, but full on flavor with a super smooth, light malt taste that is crisply refreshing. Support our beloved Pittsburgh teams – drink black and gold.
Pirates packaging will be available on 12 oz NR and 12oz. cans.
IT’S MANGO SEASON
With the crisp, refreshing splash of all-natural mango flavors, I.C. Light Mango is an enticing tropical twist on the classic taste of I.C. Light. This is the juicy, mouthwatering premium light beer ready to transform any summer get-together into a tropical getaway.
IC Light Mango is available in the following packaging: 12oz. NR, 12oz. 15 pack, 16oz. 4/6 Can , ½ BBL and ¼ BBL
OMMEGANG ROSETTA
Showcasing the versatility of cherries in the brewing process, Rosetta pours dark reddish brown with a tan head, with a balanced flavor and tart finish. Rosetta displays a mild sourness resulting from the mixed culture fermentation balanced by notes of cherries and red berry fruits with subtle malt sweetness. Launches April 2020 AVAILABILITY 4-packs of 12 oz cans
SOUTHERN TIER CIDER WORKS:12PK CAN VARIETY PACK
12pk Cans – 3 of Each Flavor available May
Our Unfiltered Apple is Hazy and dry from a perfect assortment of homegrown apples.
Our Rosé Hibiscus is a Bright, Semi Dry and elegant floral. From homegrown apples and hibiscus petals.
Our Honey Ginger is bright, semi-sweet and delightfully balanced with honey, ginger, and homegrown apples.
Blood Orange- Variety Pack Exclusive Flavor YUENGLING/IMPORT/ CRAFT DIVISION SEASONAL PACKAGES
MAY AND JUNE NEWSLETTER
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DESHUTES NEON DAYDREAM HAZY ALE
Light bodied, full mouthfeel, light straw colored hazy ale. Notes of candied orange and citrus peel from lemondrop, cashmere and simcoe hop additions. Luminous skies. Lucid waters. Keep dreaming. Explore the unexpected with this style-defying ale that’s glowing with citrus hoppy goodness. ABV:4.8% Package availability – 6pk cases and 5 gallon and 50 L kegs May release
GREAT LAKES ERIE MONSTER
Issue a small craft advisory: This South Bay Bessie-inspired brew launches an intense hop attack amid torrid tropical fruit flavors . 6/4 12oz. bottles, 1/2BBL’s and 1/6BBL’s available
July release
Seasonal product
Pre order cut off April 29th. Contact your sales rep.
LABATT BLUE LIGHT GRAPEFRUIT
CRISP, CLEAN REFRESHMENT WITH A TWIST.
Labatt Blue Light Grapefruit has the perfect touch of natural grapefruit flavor, creating a satisfying, smooth and exceptionally refreshing drinking experience.
At 4.0% alcohol by volume, this easy drinking brew is the perfect summertime beer
AVAILABLE IN ;30 PACK AND THE LABATT BLUE LIGHT MIXER PACK!
MEXICAN LAGER WITH LIME
Find a sunny spot and lounge awhile with this golden Mexican-Style Lager, brewed with real lime peel and purée and flaked corn for a crisp and refreshing getaway.
No draft, cans only 4/6 12oz. cans and 2/12 12oz. cans available
Early June availability
Seasonal product YUENGLING/IMPORT/ CRAFT DIVISION SEASONAL PACKAGES
MAY AND JUNE NEWSLETTER
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BLOCK HOUSE PUMPKIN ALE
Block House Pumpkin Ale will be available again late summer/ fall. This medium-body ale pours a glowing golden-orange color with subtle reddish shading, and enchants the nose with a wallop of graham cracker crust, ginger snap cookies, and subtle notes of brown sugar. The boldness of the 7.0% ABV is hidden beneath layers of creamy vanilla, hearty nutmeg and a hint of caramel that when blended together creates a homemade pumpkin pie taste. Following packaging available Pumpkin Ale. 12oz. NR , ½ BBL and ¼ BBL. Talk to Representative about pre order.
BOULEVARD CHILL VIBES
SOUR SERIES:
Aromas of freshly picked cucumbers and a subtle, grassy sweetness cool everything down in this slightly tart, pale golden ale. Lively carbonation leads to a crisp, dry nish that inspires primo relaxation. 4.2% ABV VAILABILITY May through June 2020
PACKAGING CANS 12oz 6pk
INTRODUCING LABATT BLUE LIGHT SELTZER
Labatt Blue Light Seltzer is an exceptionally light and refreshing hard seltzer with unique fruit fusion flavor combinations providing something missing in the seltzer segment –flavor.
FLAVORS: Black Cherry Lime, Tropical Grapefruit, Bloody Orange Blackberry, Mango Lemon
IN-MARKET: May-September 2020 or while supplies last
PACKAGE: Variety Pack 12pk– 12oz sleek cans
LAGUNITAS LITTLE SUMPIN HAZY
LIMITED RELEASE : AN UNFILTERED TAKE ON SUMPIN' CLASSIC
We're going au naturel for the summer with the classic wheatley-esque-ish-ness brew you know and love. With a special dry-hopping of Cashere, Citra & Mosaic on a bed of Centennial and Chinook. Juicy, catty, and leaves you with a hop scratch that you can't help but tickle with another taste. Does that clear things up?
Package availability, 4/6 BOTTLE and 2/12 CAN
Month availability, May through August YUENGLING/IMPORT/ CRAFT DIVISION SEASONAL PACKAGES
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SOUTHERN TIER PUMKING
Pumpkin Pie in a Glass - All Hallow’s Eve is a time of the year when spirits can make contact with the physical world, and when magic is most potent. It is thought that we harness this magic to brew our powerful pumpkin ale. Not so, but it is with great respect to the magic of their trade that our brewers produce this fine beer. Take a whiff of this complex ale and your journey has just begun. At first sip, a magical spell will bewitch your taste buds, yet another victim enraptured by the Pumking. 8.6% ABV PACKAGES: 6/4 -12OZ NR , 1/2 BBL AND 1/6 BBL Pre order cut off April 29th. Contact your sales rep. July release
SOUTHERN TIER PUMKING NITRO
The King of Pumpkin Beers is now in cans and on nitro. Pumking’s magical spell has been electrified with the power of nitro, like a lightning bolt to the senses as you hear, see, smell and taste the power of nitro. AVAILABLE IN:-16 oz Cans (4 pack) Pre order thru your sales representative. August release
NEW SOUTHERN TIER COLD BREW COFFEE PUMKING NITRO
Meet Cold Brew Coffee NITRO - the newest member of the Pumking family. Taste Pumking combined with smooth cold brew coffee. NITRO adds another layer for decadent and sensational experience.
AVAILABLE IN:-16 oz Cans (4 pack)
Pre order thru your sales representative. August Release
SOUTHERN TIER WARLOCK
Welcome to the Dark Side - Warlock is brewed to enchant your palate on its own & also to counterpoint our Imperial Ale, Pumking. Make your own black magic by carefully pouring this Imperial Stout into a goblet. Dark and mysterious, reanimate your senses with Warlock’s huge roasted malt character, moderate carbonation & a spiced pumpkin pie aroma. PACKAGES: 6/4 -12OZ NR , 1/2 BBL AND 1/6 BBL Pre order cut off April 29th. Contact your sales rep. July release YUENGLING/IMPORT/ CRAFT DIVISION SEASONAL PACKAGES
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SOUTHERN TIER HARVEST-AUTUMN IPA
THE PICK OF THE FALL SEASON - Our Harvest IPA is brewed with American hops, cracked barley and hard work as a tribute to what makes our beer so special – the harvest. The deep ruby color evokes a bright autumn mountainside where a warm sweater, a good beer and the gratitude for the seasons are all you need. Cheers to the harvest, whatever it may bring you! PACKAGES: 24/12OZ NR 4/6 ,1/2 BBL AND 1/6 BBL Pre order cut off April 29th. Contact your sales rep. July release
COORS/DIAGEO/BOSTON DIVISION EVERDAY PACKAGES
COORS LIGHT 12OZ SLIM CAN NOW IN MARKET
Colorado- Light Lager.
This style of beer generally offers a lighter body with malt-driven flavors and aromas and possible light fruity esters with minimal hop flavor, bitterness, and aroma. 4.2% ABV
COORS/DIAGEO/BOSTON DIVISION SEASONAL PACKAGES
COORS LIGHT SUMMER PACKAGING
Fans can get mountain-cold refreshment throughout the warmest months of the year with special, thermochromic summer-themed cans, perfect for backyard barbecues or days at the shore. These iconic cans feature sunglasses as a nod to long summer days bringing in opportunity for moments of Chill throughout the season. Available May 2020
HARPOON CAMP WANNAMANGO
Camp is back in session! Making it’s triumphant return, this mango pale ale is packed with bright , tropical aromas from Simcoe and Sultana hops and fresh mango puree. ABV 4.8% Packages: oz Bottles, Cans and Draft available : Seasonal May 2020
COORS/DIAGEO/BOSTON DIVISION SEASONAL PACKAGES
MAY AND JUNE NEWSLETTER
Page 9 HARPOON UFO MAINE BLUEBERRY
Originally made just for Maine, using real Maine blueberries, this slightly sweet, slighty tart, totally blueberry-y hefeweizen is ready for the main stage! UFO will be sending a little slice of Maine all over for a limited time this summer – lobsters and pine trees not included. ABV 4.8% Packages: 12oz can and draft Available: Seasonal May 2020
SAM ADAMS FALL VARIETY
Available in a can and bottle variety. (No package image yet ) Featuring : Boston Lager: Flagship and Fan favorite; Distinctively Complex & Balanced Sam 76: Crisp & Smooth; Our Most Refreshing Beer
Sam Adams Octoberfest: Rich and Smooth Marzen
Jack-O: Pumpkin Ale Available: Seasonal starting to ship end of July 2020
SAM ADAMS JACKO
Jack-O’s cinnamon and nutmeg aromas recall memories of freshly backed pumpkin pie. It has the ideal balance of seasonal spices with a crisp, refreshing finish.
This pumpkin ale pairs perfectly with the transition of summer into cooler days and night. This is the original formula from the Jack-O of the past. ABV4.4%
Package: 12oz Bottles, Cans available in 12pk can VP only. and draft Available: Seasonal starting to ship end of July 2020
SHINER RUBY REDBIRD
Popping the top on this brew is like slicing into a ripe Texas ruby red grapefruit.
A bold kick of ginger combines with the citrus for a tart, refreshing lager that’s per- fect any time of the year. Only 95 calories ABV 4%
Package: 12oz Bottles, Cans and draft Available: May 2020 COORS/DIAGEO/BOSTON DIVISION SEASONAL PACKAGES
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SHINER SEA SALT & LIME
This clear and bright, medium-bodied lager has just a hint of lime and sea salt. It’s as crisp and refreshing as a cannonball into the pool on a triple digit day, ABV 4%
Packages: 12oz Bottles, Cans and draft Available: Seasonal May 2020
SWEETWATER AS LONG AS THERE’S WATER BERLINER WEISSE
A mildy tart yet refreshing wheat ale. An acai addition dials up juicy blackberry and raspberry flavors while the light body provides easy drinking refreshment.
Catch and Release Seasonal. Join us in celebrating water this summer by getting out and protecting it. Like we always say, you can’t make good beer without clean water. ABV 4.8%.
Package: 12oz Can and draft Available: June 2020
SWEETWATER BLUE
A unique light bodied wheat ale enhanced with a hint of fresh blueberries! The euphoric experience begins with an appealing blueberry aroma – take a good whiff and you’ll know. The taste is extremely subtle and finishes extra clean. This ain’t no fruit beer, but it is our breakfast beer, and so delicious with pancakes! ABV 4.6% Package: 12oz Can and draft Available: Seasonal May 2020
SWEETWATER DANK TANK GOSE ARE FREE
Take a tart ale and put it in a tank. Cut a chunk of lime and coconut and take it to the bank. Add salt and coriander to really make it crank.
Now you’ve got a beer that’s sounding pretty dank. But don’t forget that coconuts could kill you when they fall from the tree. Don’t believe the brewer when he tells you that the goses are free. ABV 4.8%
Package: 16oz Can and draft Available: Seasonal May 2020 COORS/DIAGEO/BOSTON DIVISION SEASONAL PACKAGES
MAY AND JUNE NEWSLETTER
Page 11 SWEETWATER GUIDE BEER
Well balanced, light, crisp, refreshing and easy drinking lager. Noble hops provide an herbal note, thile the simple malt bill keeps the body light. The 2020 package is made in honor of guides. Those men and women who lead us to swift waters, into the shadows of tall trees, and through the unexplored terrain of ourselves.
11% of the profit from this beer will help guides who are no longer able to pursue their life’s work. It’s our way of saying “Thank You” to a group of people whose contribution to society is both underestimated and immeasurable.
ABV 4% Package: 12oz Can Available: Seasonal May 2020
ANHUESER BUSCH YEAR ROUND PACKAGES
BUD LIGHT SELTZER VARIETY
For those anytime, easy-drinking occasions, we’d put it up against any other seltzer out there…
Bud Light seltzer is made with natural flavors and is gluten free, 5% ABV, 2 grams carbs, and less than 1 gram sugar with only 100 calories.
Available year-round beginning May 4th in 24/12oz Cans Loose.
INTRODUCING THE NATURAL LIGHT SELTZER VARIETY PACK!
This new 12 pack SKU will come filled with all 3 epic flavors: Catalina Lime Mixer, Aloha Beaches, and the recently released House Rules. This variety pack will bring the brand to the next level by allowing trial of all 3 flavors in one!
Available year-round beginning June 15th in 24/12oz Cans 2/12 pack.
THERE’S A NEW DADDY IN TOWN
The Natural Family is excited to introduce Natty Daddy Lemonade. This brand extension to Natty Daddy brings a higher ABV beverage with a sweet lemonade flavor. With superior taste and less sugar, this FMB option is sure to disrupt the segment.
Available year round beginning June 22nd in 25oz cans 15-pack. ANHUESER BUSCH SEASONAL PACKAGES
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NARRAGANSETT DEL’SVARIETY PACK Narragansett Del’s Shandy is a collaboration between two iconic Rode Island brands. The first Del’s frozen lemonade stand opened in RI in 1948 using an old family recipe brought over from Italy.
Since then, both “Gansett and Del’s Lemonade have refreshed countless beachgoers around Rhode Island and beyond. It’s refreshingly different.
The 24/12oz Can 2/12-Pack variety includes Del’s Lemon Shandy, Del’s Watermelon Shandy and Del’s Mango-passionfruit Shandy.
This seasonal item available beginning May 4th
DEL’S LEMON SHANDY “Gansett is proud to present this delicious Shandy with the perfect balance of Narragansett Lager and Lemon Flavor.
Great-Grandfather Delucia made his first frozen lemonade back in Italy in 1840. During the winter, he carried snow into nearby caves and insulated it with straw.
When summer arrived, he mixed the snow with fresh, local lemon juice and sugar, making a refreshing drink. His grandson, Angelo, introduced this icy treat to Rhode Island in 1948, and today there are over 30 Del’s stands across America.
Available beginning May 4th in 24/12oz Cans 2/12 pack.
SUMMER LIMITED EDITION An ode to the longest day of the Summer, Stella Artois Solstice Lager draws on our centuries of brewing expertise to bring you a golden lager beautifully balanced with citrus essences and triple filtered for a smooth, crisp finish.
Available June – August in 12oz bottles 6 pack and 12 pack.
LIMITED SUMMER RELEASE
New Belgium Voodoo Ranger Rotator 1985 IPA
Like, totally loaded with juicy mango flavor, 1985 takes you back to the future of hazy IPAs. Buckle Up. 6.7% ABV 30 IBUs As America’s Oldest Brewery, we’ve seen our fair share of ups and downs and uncertain times since 1829. From the Great Depression to Prohibition and World Wars, our industry and this country have faced a great deal. In our nearly 200 years of brewing, we’ve learned that the only way to get through adversity is to support our local communities in any way we can. We are proud to commit $100,000 to provide Americans relief during the COVID-19 public health crisis.
An initial donation will support the Gary Sinise Foundation and its newly created Emergency COVID-19 Combat Service. The grants will assist first responders, especially those within volunteer organizations that have limited resources, in purchasing personal protective equipment (PPE) and essential gear needed when answering COVID-19 service calls. Through the Gary Sinise Foundation’s Emergency COVID-19 Combat Service, financial assistance is also available to healthcare professionals, service members, veterans, first responders, and their families who have been impacted by the novel coronavirus. Yuengling will match donations made to Emergency COVID-19 Combat Service, dollar for dollar, up to $45,000. Double your impact today by making a donation at https://donate.garysinisefoundation.org/Yuengling.
As part of our COVID-19 relief efforts, Yuengling also places importance on helping communities and individuals within its home state of Pennsylvania. In partnership with the Pennsylvania Restaurant & Lodging Association (PRLA), Yuengling is a Founding Donor of the newly established Hospitality Assistance Response of Pennsylvania (HARP) fund, which will provide immediate emergency funding to frontline employees of Pennsylvania’s restaurants and hotels, such as servers, waitstaff and bar- tenders, who are experiencing significant hardships due to the abrupt closure of their on-premise businesses.
We are honored to help play a role in supporting these key communities. Our hearts go out to everyone who is impacted by this crisis. We’ll take it one day at a time together. Together, we will get through this. Learn more about Yuengling’s COVID-19 initiatives at Yuengling.com. Can you tell us once again, about being named the top U.S. craft beer company and what it means to continually hold that top spot? We are humbled, as we enter our 191st year as America’s Oldest Brewery, to be recognized among so many other great companies. It is a testament to our loyal fans, great employees and partners.
With last year’s Golden Pilsner, Yuengling Hershey’s Chocolate Porter and now Flight – what has brought about this new era of innovation for Yuengling? As a fiercely independent, family-owned and operated brewery since 1829, we are so proud of our family’s heritage and uniquely rich history. Our success comes from those deep-rooted traditions and beliefs which have been passed down for six generations. As we enter our 191st year, we’re focused on the future, on new challenges and, more importantly, new opportunities, like our new brand Flight by Yuengling.
As the 6th Generation of the Yuengling family, we continue to listen to our fans, and we saw an opportunity to deliver a great beer in the refreshment category. We are excited to bring new styles of beer for drinkers to enjoy, Like Golden Pilsner in 2018, Yuengling Hershey’s Chocolate Porter in 2019 and now Flight by Yuengling this year.
Are there more new products to come? We are very excited to introduce Flight by Yuengling as our newest product to be added to our core portfolio this year. We are also excited about the great programs we are building for our core brands, like our expanded Philadelphia Phillies sponsorship including collectable “Official Lager of the Phillies Cans”, our Spread Your Wings Music and Spread Your Wings Mobile Tour and our partnership with American’s Eagle Foundation. As the 6th Generation we look forward to the future of Yuengling and creating new opportunities and experiences for our fans and consumers alike. Make sure to stay tuned to hear more about what’s to come in 2020.
Now onto FLIGHT, can you tell us a bit about this new product and what makes it a great addition to Yuengling’s portfolio? Flight by Yuengling is a great addition to our portfolio as it aligns with consumers growing desire for upscale light brands. Consumers are increasingly focused on Carbs and Calories, and our brewers have done an incredible job delivering on these expectations, while delivering even better taste.
Where did the idea for FLIGHT originate and what makes it the “Next generation of light beer”? My sisters and I, with the help and expertise of our team, have been working on this brand for over a year. We are constantly listening to consumers and our fans, and when speaking to consumers, we found they were looking for an even better drinking experience with more authenticity than they were seeing with competitive brands. Our Flight by Yuengling beer is truly the “Next Generation of Light Beer” that we feel will resonate with these drinkers as a step up from other light beers on the market.
What drinking occasions / demographics do you see FLIGHT being a good fit for? Flight by Yuengling is crisp, refreshing and makes for easy drinking. It is the perfect beer for someone with an active lifestyle, for enjoying with friends after work, for a night on the town on the weekend, for celebrating a personal accomplishment or for relaxing after a work-out.
We think Flight by Yuengling will attract broad interest from consumers interested in refreshing light style and will be particularly appealing to female drinkers who live an active lifestyle.
How does Yuengling view the future of this new beer segment and where FLIGHT fits within it? In our research, we’ve found younger consumers are increasingly focused on carbs and calories. We see this segment of the category having great potential going forward, and are confident in our ability to compete in this space, we are excited to really raise the bar with an elevated taste profile for the refreshment category. Page 15 BREWERY NEWS BREWERY NEWS
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Text “BEER” to 55755 to receive $4 OFF One 12-pack or Two 6-packs of LAGUNITAS
LAGUNITAS AVAILABLE NOW: IPA 19.2s AND 12-PACK IPA CANS
Lagunitas IPA 19.2oz became #1 Craft single serve item in Total US Off Premise in its first year in the market Source: Nielsen FDCM+; 13wks thru 12/28/19
#3 Craft item launched in 2019 out of over 400 craft item launches // Source: Nielsen FDCM+; 52wks thru 12/28/19)
Lagunitas IPA, the #1 IPA brand in the US, is healthy and growing-up 8% over latest 26wks Source: Nielsen FDCM+: 26wks thru 1/4/20 BREWERY NEWS
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Kirk Herbstreit to host pre-draft Coors Light Happy Hour featuring Patrick Mahomes
By Peter Frost, 22 April, 2020
For Coors Light, the happy hour is a way to bring football fans “the chance to take time to chill during what’s been a stressful time for us all,” Ferrell says.
“We hope Kirk and Patrick are able to give sports fans an opportunity to sit back and enjoy the conversation over a cold beer.”
College football analyst and Coors Light ambassador Kirk Herbstreit is bringing out pro football royalty tonight for a live pre-draft Coors Light Happy Hour he’s hosting on his Instagram page: Reigning championship game MVP Patrick Mahomes.
Mahomes, the electrifying 24-year-old quarterback who led Kansas City to a 31-20 win over San Francisco in February, will join Herbstreit virtually at 6 p.m. Central time to talk football over a Coors Light.
“We’re all looking for something to fill the live-sports void, and one of the biggest events for football fans is happening tomorrow. We wanted to give fans something fun and entertaining to look forward to,” says Sean Ferrell, associate marketing manager for Coors Light.
"People are missing their usual live sports as a means to escape," Ferrell says. "Creating this virtual happy hour gives people an hour to turn off and talk sports over a cold Coors Light."
The happy hour is part of Coors Light's new platform called #taketimetochill, which encourages drinkers to take "an unexpected moment of pause," Ferrell says. The brand also adapted its video spots to reflect the new reality with a text overlay that says "Taking time to watch sports even if it's a re-run."
Choosing to partner with Herbstreit and Mahomes was an easy choice, Ferrell says.
“Kirk is a longtime partner who brings a ton of insight on the college football side. Patrick is an authentic fan of our brand, and he’s as big as it gets. His draft experience and the overall story about how he got to where he is today is incredible," Ferrell says. "We can’t wait for fans to hear it from him tonight.”
Herbstreit, the "ESPN College GameDay" analyst with whom Coors Light has long had a relationship, will broadcast live from his home in Nashville. Mahomes, who was famously photographed with Coors Light during Kansas City’s victory parade, is set to join in virtually on Instagram.
“With most pro sports on pause for more than a month now, connecting with fans is more important than it’s ever been,” Herbstreit says. “As a proud partner of Coors Light, I’m excited to bring sports fans together for a well-timed conversation that we can all enjoy.”
They plan to discuss Mahomes’ meteoric rise and his experience with the draft, as well as take questions from fans.
As a thank you for their participation in the happy hour, Coors Light will be making donations to the charities of choice for both men. FRANK B.FUHRER WHOLESALE COMPANY
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NTEGRITY, FAIRNESS AND CONSISTENCY When Demand Exceeds Supply IN THE BEER WHOLESALE SEASONAL SELECTIONS INDUSTRY Many of our Seasonal and specialty releases are available in limited or extremely limited
quantities. This publication is compiled prior to the decision made by the brewery to allocate their products to the wholesaler. Variations in production for some of these limited release offerings will fluctuate, resulting in lower quantities than anticipated. If you are interested in something you see in this publication and it is out of stock when you place your order, please contact your Frank Fuhrer Sales Representative to discuss a similar option.