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May and June Newsletter FRANK B.FUHRER WHOLESALE COMPANY May and june newsletter MAY 01, 2020 ISUUES 3 INDUSTRY UPDATES Coronavirus Resource Center Special points of inter- est: YUENGLING/IMPORT/ CRAFT DIVISION YEAR ROUND PACKAGES COORS/DIAGEO/BOSTON DIVISION EVERDAY PACKAGES ANHUESER BUSCH YEAR ROUND PACKAGES WHEN DEMAND EXCEEDS SUPPLY The Brewers Association is providing all COVID-19 resources for free so everyone has access to important information to help them weather the pandemic. We understand concerns about COVID-19 (Novel Coronavirus) are top of mind for our members and the brewing community. Below is an evolving collection of resources to consider related to your brewery business. All Brewers Association-authored resources relating to COVID-19 have also been organized in the Resource Hub and are available to all for free so everyone has access to important information to help them weather the pandemic. Inside this issue: YUENGLING/IMPORT/ 1-8 CRAFT DIVISION COORS/DIAGEO/ 8-11 BOSTON DIVISION ANHUESER BUSCH 11-13 DIVISION (Graphic: COVID-19 hits consumer prices in different ways - wine and beer: here) With restaurants and bars closed across the country, consumers have been stocking up on alcoholic beverages, and the prices for wine and beer at home have risen sharply. Wine prices rose 0.9%, matching their largest increase since 2014, and beer costs rose 0.8% for a third straight month, bringing the three-month total increase to 2.4%, the steepest run up in prices for malt beverages since late 2008. YUENGLING/IMPORT/ CRAFT DIVISION YEAR ROUND PACKAGES MAY AND JUNE NEWSLETTER Page 2 AUROCHS BLONDE ALE The Aurochs Blonde Ale is a light, citrusy, great tasting craft beer that also happens to be 100% naturally gluten free. Highlighting tropical notes of melon, banna, papaya and lemon this easy drinking beer has an ABV of 4.5%. Brewed with millet & quinoa. 24/12oz Cans (6 - 4pk) - Year Round Offering AUROCHS SESSION IPA A damn good, easy drinking, sessionable IPA that also happens to be gluten free. This local brew from Auroch is hop driven with citrus, pine and grapefruit flavor and aroma. It has an ABV of 4.5%. Brewed with millet & quinoa. 24/12oz Cans (6 - 4pk) - Year Round Offering ANCHOR STEAM 12OZ 6 PACK CANS An American Brewing Tradition A distinctly flavored San Francisco original classically handcrafted in our copper brewhouse for 119 years and counting. American Original: Steam Beer/California Common: Caramel, malty, and biscuity balanced by herbal hop spiciness. Smooth and velvety with lively bubbles from the natural kräusening process. Lingering caramel sweetness with a mellow, bitter finish. Now available: 4/6-Pack 12oz Can ANCHOR VARIETY PACK NOW IN CANS Steam (Steam Beer/California Common), 3 Cans of Each -- 4 California Originals Designed for shoppers to sample four California originals. Bay Keeper IPA, California Lager, Liberty Ale (American Pale Ale) This variety pack combines Anchor’s best-sellers and our new innovative brews in one convenient offering. With a range of styles and taste profiles, there’s a unique brew for every drinker and any occasion – perfect for parties, game time, or hosting a fun beer tasting amongst friends. Now Available: Variety Pack Cans 12pk - 12oz Cans YUENGLING/IMPORT/ CRAFT DIVISION YEAR ROUND PACKAGES MAY AND JUNE NEWSLETTER Page 3 BARTLEY BAY Named for the bay that isn’t there and maybe never was, this margarita gose takes your taste buds south of the border while never leaving the comfort of your home. This liquid vacation balances the sweet with the sour, creating a fiesta of flavors from orange to lime to nectarine, with salt for good measure. Time to hit the bay, wouldn’t you say? Ole’! ABV: 3% Calories: 99 Available in 12oz Cans 6 packs, 1/2 BBL and 1/6 BBL BROOKLYN SPRITZ Bright and bubbly. A well made Spritz cocktail captures the spirit of living for lighthearted pleasure and joyful indulgences. Ours brings this to you in a handy can, ready to drink right away or poured over ice to marvel at its ruby-orange glow. Equal parts fizzy and fun, it’s a bubbly reminder to stop and smell the roses. When you’re in need of a simple delight, let Spritz be your happy drink. ABV 4.5% AVAILABILITY: YEAR-ROUND 12OZ 6PK CANS DORTMUNDER GOLD IN 12oz CANS A classic award-winning balance of sweet malt and dry hop flavors. With the flavor and sweetness of a German-style Helles Lager and the bitterness of a German-style Pils, this accessible style is known for its balance. o 4/6 12oz. cans now available o 4/6 12oz. bottles, 2/12 12oz. bottles, 1/2BBL’s and 1/6BBL’s STILL available o Year round offering LAGUNITAS HAZY WONDER Hazy Wonder embodies our endless fascination with hop forward brewing, expressed in a bright and unfiltered light. A Bright Spectacle of a hazy IPA featuring Comet, Citra, & Cashmere hops. 6% ABV Month availability, April Package availability, 4/6 CAN year-round offering YUENGLING/IMPORT/ CRAFT DIVISION YEAR ROUND PACKAGES MAY AND JUNE NEWSLETTER Page 4 PIRATES PACKING IS OUT FOR IC LIGHT IC Light is the only premium light beer that embodies all things black and gold. One of the healthiest beers around. IC Light is low on calories and carbs, but full on flavor with a super smooth, light malt taste that is crisply refreshing. Support our beloved Pittsburgh teams – drink black and gold. Pirates packaging will be available on 12 oz NR and 12oz. cans. IT’S MANGO SEASON With the crisp, refreshing splash of all-natural mango flavors, I.C. Light Mango is an enticing tropical twist on the classic taste of I.C. Light. This is the juicy, mouthwatering premium light beer ready to transform any summer get-together into a tropical getaway. IC Light Mango is available in the following packaging: 12oz. NR, 12oz. 15 pack, 16oz. 4/6 Can , ½ BBL and ¼ BBL OMMEGANG ROSETTA Showcasing the versatility of cherries in the brewing process, Rosetta pours dark reddish brown with a tan head, with a balanced flavor and tart finish. Rosetta displays a mild sourness resulting from the mixed culture fermentation balanced by notes of cherries and red berry fruits with subtle malt sweetness. Launches April 2020 AVAILABILITY 4-packs of 12 oz cans SOUTHERN TIER CIDER WORKS:12PK CAN VARIETY PACK 12pk Cans – 3 of Each Flavor available May Our Unfiltered Apple is Hazy and dry from a perfect assortment of homegrown apples. Our Rosé Hibiscus is a Bright, Semi Dry and elegant floral. From homegrown apples and hibiscus petals. Our Honey Ginger is bright, semi-sweet and delightfully balanced with honey, ginger, and homegrown apples. Blood Orange- Variety Pack Exclusive Flavor YUENGLING/IMPORT/ CRAFT DIVISION SEASONAL PACKAGES MAY AND JUNE NEWSLETTER Page 5 DESHUTES NEON DAYDREAM HAZY ALE Light bodied, full mouthfeel, light straw colored hazy ale. Notes of candied orange and citrus peel from lemondrop, cashmere and simcoe hop additions. Luminous skies. Lucid waters. Keep dreaming. Explore the unexpected with this style-defying ale that’s glowing with citrus hoppy goodness. ABV:4.8% Package availability – 6pk cases and 5 gallon and 50 L kegs May release GREAT LAKES ERIE MONSTER Issue a small craft advisory: This South Bay Bessie-inspired brew launches an intense hop attack amid torrid tropical fruit flavors . 6/4 12oz. bottles, 1/2BBL’s and 1/6BBL’s available July release Seasonal product Pre order cut off April 29th. Contact your sales rep. LABATT BLUE LIGHT GRAPEFRUIT CRISP, CLEAN REFRESHMENT WITH A TWIST. Labatt Blue Light Grapefruit has the perfect touch of natural grapefruit flavor, creating a satisfying, smooth and exceptionally refreshing drinking experience. At 4.0% alcohol by volume, this easy drinking brew is the perfect summertime beer AVAILABLE IN ;30 PACK AND THE LABATT BLUE LIGHT MIXER PACK! MEXICAN LAGER WITH LIME Find a sunny spot and lounge awhile with this golden Mexican-Style Lager, brewed with real lime peel and purée and flaked corn for a crisp and refreshing getaway. No draft, cans only 4/6 12oz. cans and 2/12 12oz. cans available Early June availability Seasonal product YUENGLING/IMPORT/ CRAFT DIVISION SEASONAL PACKAGES MAY AND JUNE NEWSLETTER Page 6 BLOCK HOUSE PUMPKIN ALE Block House Pumpkin Ale will be available again late summer/ fall. This medium-body ale pours a glowing golden-orange color with subtle reddish shading, and enchants the nose with a wallop of graham cracker crust, ginger snap cookies, and subtle notes of brown sugar. The boldness of the 7.0% ABV is hidden beneath layers of creamy vanilla, hearty nutmeg and a hint of caramel that when blended together creates a homemade pumpkin pie taste. Following packaging available Pumpkin Ale. 12oz. NR , ½ BBL and ¼ BBL. Talk to Representative about pre order. BOULEVARD CHILL VIBES SOUR SERIES: Aromas of freshly picked cucumbers and a subtle, grassy sweetness cool everything down in this slightly tart, pale golden ale. Lively carbonation leads to a crisp, dry nish that inspires primo relaxation. 4.2% ABV VAILABILITY May through June 2020 PACKAGING CANS 12oz 6pk INTRODUCING LABATT BLUE LIGHT SELTZER Labatt Blue Light Seltzer is an exceptionally light and refreshing hard seltzer with unique fruit fusion flavor combinations providing something missing in the seltzer segment –flavor. FLAVORS: Black Cherry Lime, Tropical Grapefruit, Bloody Orange Blackberry, Mango Lemon IN-MARKET: May-September 2020 or while supplies last PACKAGE: Variety Pack 12pk– 12oz sleek cans LAGUNITAS LITTLE SUMPIN HAZY LIMITED RELEASE : AN UNFILTERED TAKE ON SUMPIN' CLASSIC We're going au naturel for the summer with the classic wheatley-esque-ish-ness brew you know and love. With a special dry-hopping of Cashere, Citra & Mosaic on a bed of Centennial and Chinook.
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