2015 Media Kit the Who, When, What, Why & How of the INDUSTRY’S ICONIC TRADE PUBLICATION
Total Page：16
File Type：pdf, Size：1020Kb
2015 Media Kit The who, when, what, why & how of THE INDUSTRY’S ICONIC TRADE PUBLICATION Early Spring 2014 Late Spring 2014 2014 BOOT TRENDS 2014 FALL America’s FASHION FORECAST EXECUTIVE OFFICES Love Affair with Boots The Year of the Horse TOM BALDING BITS & SPURS • CHILDREN’S BOOTS • BEST WESTERN SHIRTS TOTES, PURSES & CLUTCHES • MODERN ENGLISH BOOTS • TASHA POLIZZI 6688 North Central Expressway Suite 650 Dallas, TX 75206 Summer 2014 tel (214) 750-1844 fax (214) 750-4522 www.wetoday.com ADVERTISING SALES CONTACTS Associate Publisher & Editor Susan L. Ebert (512) 431-2013 [email protected] Advertising Coordinator DENIMania! Keely Junot PLUS: Western Hats: Never Felt Better (214) 239-6964 HOLIDAY SHOWCASE • OUTBACK TRADING CO. • CHACÓN BELTS & BUCKLES [email protected] WHO WE REACH Western & English Today builds credibility with your retailers. Research commissioned by American Business Media ranks business-to- business magazines as No. 1 in providing information and insight retailers need to build their businesses. Fifty-six percent of respondents indicated that they consider trade magazines a trusted source, followed by trade shows (at 51 percent), salespeople (at 48 percent) and manufacturers’ websites (at 47 percent). Western & English Today has developed a proprietary mailing list comprising Western GEOGRAPHIC BREAKDOWN OF CIRCULATION and English retail store personnel — including owners, managers and buyers — all of New England: 2.4% whom receive this glossy, four-color, informative publication at no charge. Middle Atlantic: 6.3% Throughout each year, we make a significant investment in refining and augmenting East North Central: 7.2% our database of retailers, continually renting new lists as they become available on the West North Central: 10.4% market, and using the mailing industry’s best practices to ensure that types of stores, South Atlantic: 10.1% store names, individual names and addresses are correct and current. East South Central: 4.1% Of the copies we distribute, approximately 85 percent of each issue is delivered via West South Central: 19.1% mail, with the remaining 15 percent being distributed gratis at the industry’s major Mountain: 28.7% markets. Pacific: 11.7% In addition to reaching our subscribers in their stores, you’ll find us wherever equestrian retailers congregate to seek out the new apparel, accessories, products and gear for their stores that their discerning clientele demands, such as: A T E A WESA Markets, AETA Expos, Tully WEA Atlanta Market, Dallas International Western January & September January & August February Markets, March & August WHEN WE PUBLISH Late Spring 2014 Summer 2014 Western & English Today enhances your brand’s image among retailers. With award-winning editorial, razor-sharp 2014 FALL photography and high production values, FASHION FORECAST The Year of the Horse the “third-party voice” of an expertly TOTES, PURSES & CLUTCHES • MODERN ENGLISH BOOTS • TASHA POLIZZI done trade magazine, accompanied by your advertising message, will earn your DENIMania! PLUS: company a much higher degree of trust Western Hats: Never Felt Better HOLIDAY SHOWCASE • OUTBACK TRADING CO. • CHACÓN BELTS & BUCKLES than a competitor with similar products that does not invest in trade advertising. ONE HUGE COMPREHENSIVE FOUR WELL-TIMED SEASONAL LASER-TARGETED CUSTOM DIRECTORY IN JANUARY: ISSUES PER YEAR: PUBLISHING OPPORTUNITIES: Western & English Today publishes the In addition to the SOURCE,Western & Western & English Today excels in client- SOURCE, a comprehensive resource English Today publishes four regular driven custom publishing, as exemplified guide to manufacturers and suppliers on issues per calendar year: Early Spring, by 2010’s Tony Lama 100th Anniversary both the Western and English sides of Late Spring, Summer and Fall. These magazine, and 2012’s FiredUp: Trevor our industry, in January of each year. The four issues are timed in concert with our Brazile and His Relentless Brand. Contact SOURCE is timed to be distributed to industry’s largest trade shows, to give our Susan Ebert at (512) 431-2013 or sebert@ retailers prior to the January markets, and clients the broadest possible exposure to wetoday for more information. contains expertly written and researched retailers who are purchasing for their stores. marketing trends for the upcoming year. To augment our free bonus distribution The SOURCE is timed to mail to retailers at the January and September WESA by January 1 of each year, so they can markets, the March and October Dallas utilize it to research new products for Western markets, that year prior to planning their market the January and attendance. August Hopper AETA markets and The SOURCE has unique advertising the Feburary Atlanta rates: Advertising clients receive double Tully market, Western the space they buy. (For example, an & English Today advertiser buying a half-page would get purchases mailing a full page; an advertiser buying a full rights to finely targeted El Rey IV page would receive two pages, and so on.) retailer lists, based INSIDE: Contact Susan Ebert at 512.431.2013 or EL REY on subject matter and THE FABULOUS STORYRETAILERS OF sebert@wetoday for more information. A SALUTE TO LONGTIME OF TONY TONY LAMA LAMA BOOTS CONTEST seasonality to help WESTERN BOOT BRAND THE OLDEST PAIR extend your reach among THE WORLD’S MOST RECOGNIZED BONUS! TONY LAMA CENTENNIAL RETAILER PROGRAM prospective retailers. WHAT WE WRITE ABOUT JAMA/OLD WEST GIRLS ROCKY WRX GIRLS ROCK & ROLL COWGIRL MONTANA WEST WEST USA MONTANA DAN POST GIRLS JUSTIN GYPSY DUST GIRLS MONTANA WEST USA PETROL JEANS CORRAL GIRLS DURANGO GIRLS length (a select few run 36-inch). At MSRPs from $50 to $76, Trinity Ranch carves out an affordable niche in the fashion LADIES jean category. Designed in Texas and manufactured abroad, the collection delivers just what customers want today: The jeans are We’re not kidding: Boots for the small fry are big-time business. adies’ jean styles this season take the lead. New releases at lavished with embroidery, appliqué and, in some cases, rhinestone By Johnny D. Boggs oversees the bootmaking operations of Petrol Jeans, especially for Holiday 2014, can be worn day studs, important for markets where bling is in demand. Solidly Cinch, Johnny Ringo and Rod Patrick. or night and come in elegant, comfortable fits with a clean- successful among boutique stores, Trinity Ranch welcomes become one of the industry leaders in L “I don’t know if we’re just in the er dark finish that complement dressy tops. Sexy sandblasting on the children’s boots. “The kids business is broader-base retailers as well. fter Bill W. Hippel lost his job right place at the right time, but our really, really strong,” Hippel says. “It’s thighs — front and back — accentuates curves. Adiktd creates jeans for a sophisticated at Acme Boot Company in kids business has grown in a real good crazy.” DENIMania! Embellishments range from lavish designs em- female customer. The line offers a full range 2000, he approached Jama/Old way,” says Bob Thorp, CEO of Smoky with an odd request — at “Crazy.” “Hot.” “Strong.” “Amazing.” West Mountain Boots, which has a large broidered or applied on the back pockets, upper of special sizes for Juniors and even ones for Take your pick. Across the board, boot least in the eyes of his bosses. selection of boots in the children’s thigh and even below the knee. Missy, from 00 to size 18. companies — from old-schoolers like “I said, ‘All I want is your kids category. “We’re getting into more and Dan Post, Justin and Rocky Brands to For Spring 2015, Petrol embraces the casual “The rise of women in competitive sports,” business,’ and they’d tell me, ‘You can’t more houses, and our return factor is so relative newcomers such as Cinch, Corral The ubiquitous all-American wardrobe staple leaps from the saddle and the barnyard into sophisticated Santa Fe look, expressed through said marketing director Dan Stewart, “has make a living on just kids boots,’” Hippel low — 1 percent — and that means you’re and Tin Haul (and practically everyone in rich surface embroidery on jeans with thicker resulted in more and more high school-age recalls. “I said, ‘I really want to try.’” getting good prices and that the boots are between) — are reporting major increases After 28 years with Acme, which wearing and lasting.” the boardroom and the nightclub — in sizes for every shape and styles for every taste. stitching and studs. Petrol targets ladies 25 to athletes with more athletic figures. Whatever in the children’s lines. Even Rocky Brands is pushing its 45, and the various fits offer superb comfort the build, our jeans offer a great fit, thanks to was founded in 1939 to make boots “Everybody’s kids business is for children, Hippel understood that children’s lines this year. “Even though it’s by Corinne Joy Brown phenomenal,” says Bobby Smith, Miller thanks to 2 percent spandex woven into 100 the 2 percent spandex woven into the denim companies could find success with lines EARLY SPRING 2014 International’s vice president who percent cotton denim, plus a universal midrise. and our special custom patterns. Even the for those younger boot wearers. ough and durable, practical and comfortable, jeans belong to According to the May 2014 Indian Textile Journal, five billion pairs He’s still at it. Jama/Old West has With denim options from leggings to capris to laundry process and pH factor contribute to the history of the West. As cowboys, cowgirls and working of jeans are produced every year. walking shorts, Petrol’s lifestyle approach makes how our jeans look and feel.” 32 Western & English Today Tranch hands know, you can’t get the job done without them, Although both men and women purchase jeans for work, ca- it easy for buyers and consumers.