2015 Media Kit The who, when, what, why & how of THE INDUSTRY’S ICONIC TRADE PUBLICATION

Early Spring 2014 Late Spring 2014

2014 TRENDS 2014 FALL America’s FASHION FORECAST EXECUTIVE OFFICES Love Affair with The Year of the Horse TOM BALDING BITS & SPURS • CHILDREN’S BOOTS • BEST WESTERN SHIRTS TOTES, PURSES & CLUTCHES • MODERN ENGLISH BOOTS • TASHA POLIZZI 6688 North Central Expressway Suite 650 Dallas, TX 75206

Summer 2014 tel (214) 750-1844 fax (214) 750-4522

www.wetoday.com

ADVERTISING SALES CONTACTS Associate Publisher & Editor Susan L. Ebert (512) 431-2013 [email protected]

Advertising Coordinator DENIMania! Keely Junot PLUS: Western Hats: Never Felt Better (214) 239-6964 HOLIDAY SHOWCASE • OUTBACK TRADING CO. • CHACÓN BELTS & BUCKLES [email protected] WHO WE REACH

Western & English Today builds credibility with your retailers. Research commissioned by American Business Media ranks business-to- business magazines as No. 1 in providing information and insight retailers need to build their businesses. Fifty-six percent of respondents indicated that they consider trade magazines a trusted source, followed by trade shows (at 51 percent), salespeople (at 48 percent) and manufacturers’ websites (at 47 percent).

Western & English Today has developed a proprietary mailing list comprising Western GEOGRAPHIC BREAKDOWN OF CIRCULATION and English retail store personnel — including owners, managers and buyers — all of New England: 2.4% whom receive this glossy, four-color, informative publication at no charge. Middle Atlantic: 6.3% Throughout each year, we make a significant investment in refining and augmenting East North Central: 7.2% our database of retailers, continually renting new lists as they become available on the West North Central: 10.4% market, and using the mailing industry’s best practices to ensure that types of stores, South Atlantic: 10.1% store names, individual names and addresses are correct and current. East South Central: 4.1% Of the copies we distribute, approximately 85 percent of each issue is delivered via West South Central: 19.1% mail, with the remaining 15 percent being distributed gratis at the industry’s major Mountain: 28.7% markets. Pacific: 11.7%

In addition to reaching our subscribers in their stores, you’ll find us wherever equestrian retailers congregate to seek out the new apparel, accessories, products and

gear for their stores that their discerning clientele demands, such as:

A

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E A

WESA Markets, AETA Expos, Tully WEA Atlanta Market, Dallas International Western January & September January & August February Markets, March & August WHEN WE PUBLISH

Late Spring 2014

Summer 2014

Western & English Today enhances your brand’s image among retailers. With award-winning editorial, razor-sharp

2014 FALL photography and high production values, FASHION FORECAST The Year of the Horse the “third-party voice” of an expertly TOTES, PURSES & CLUTCHES • MODERN ENGLISH BOOTS • TASHA POLIZZI done trade magazine, accompanied by your advertising message, will earn your DENIMania! PLUS: company a much higher degree of trust Western Hats: Never Felt Better HOLIDAY SHOWCASE • OUTBACK TRADING CO. • CHACÓN BELTS & BUCKLES than a competitor with similar products that does not invest in trade advertising.

ONE HUGE COMPREHENSIVE FOUR WELL-TIMED SEASONAL LASER-TARGETED CUSTOM DIRECTORY IN JANUARY: ISSUES PER YEAR: PUBLISHING OPPORTUNITIES:

Western & English Today publishes the In addition to the SOURCE,Western & Western & English Today excels in client- SOURCE, a comprehensive resource English Today publishes four regular driven custom publishing, as exemplified guide to manufacturers and suppliers on issues per calendar year: Early Spring, by 2010’s Tony Lama 100th Anniversary both the Western and English sides of Late Spring, Summer and Fall. These magazine, and 2012’s FiredUp: Trevor our industry, in January of each year. The four issues are timed in concert with our Brazile and His Relentless Brand. Contact SOURCE is timed to be distributed to industry’s largest trade shows, to give our Susan Ebert at (512) 431-2013 or sebert@ retailers prior to the January markets, and clients the broadest possible exposure to wetoday for more information. contains expertly written and researched retailers who are purchasing for their stores. marketing trends for the upcoming year. To augment our free bonus distribution The SOURCE is timed to mail to retailers at the January and September WESA by January 1 of each year, so they can markets, the March and October Dallas utilize it to research new products for Western markets, that year prior to planning their market the January and attendance. August Hopper AETA markets and The SOURCE has unique advertising the Feburary Atlanta rates: Advertising clients receive double Tully market, Western the space they buy. (For example, an & English Today advertiser buying a half-page would get purchases mailing a full page; an advertiser buying a full rights to finely targeted El Rey IV page would receive two pages, and so on.) retailer lists, based

INSIDE: Contact Susan Ebert at 512.431.2013 or EL REY on subject matter and THE FABULOUS STORYRETAILERS OF sebert@wetoday for more information. A SALUTE TO LONGTIME OF TONY TONY LAMA LAMA BOOTS CONTEST seasonality to help WESTERN BOOT BRAND THE OLDEST PAIR extend your reach among THE WORLD’S MOST RECOGNIZED BONUS! TONY LAMA CENTENNIAL RETAILER PROGRAM prospective retailers. WHAT WE WRITE ABOUT

JAMA/OLD WEST GIRLS

ROCKY WRX GIRLS

ROCK & ROLL COWGIRL MONTANA WEST WEST USA MONTANA

DAN POST GIRLS JUSTIN GYPSY DUST GIRLS

MONTANA WEST USA

PETROL JEANS

CORRAL GIRLS

DURANGO GIRLS length (a select few run 36-inch). At MSRPs from $50 to $76, Trinity Ranch carves out an affordable niche in the fashion LADIES jean category. Designed in Texas and manufactured abroad, the collection delivers just what customers want today: The jeans are We’re not kidding: Boots for the small fry are big-time business. adies’ jean styles this season take the lead. New releases at lavished with embroidery, appliqué and, in some cases, rhinestone By Johnny D. Boggs oversees the bootmaking operations of Petrol Jeans, especially for Holiday 2014, can be worn day studs, important for markets where bling is in demand. Solidly Cinch, Johnny Ringo and Rod Patrick. or night and come in elegant, comfortable fits with a clean- successful among boutique stores, Trinity Ranch welcomes become one of the industry leaders in L “I don’t know if we’re just in the er dark finish that complement dressy tops. Sexy sandblasting on the children’s boots. “The kids business is broader-base retailers as well. fter Bill W. Hippel lost his job right place at the right time, but our really, really strong,” Hippel says. “It’s thighs — front and back — accentuates curves. Adiktd creates jeans for a sophisticated at Acme Boot Company in kids business has grown in a real good crazy.” DENIMania! Embellishments range from lavish designs em- female customer. The line offers a full range 2000, he approached Jama/Old way,” says Bob Thorp, CEO of Smoky with an odd request — at “Crazy.” “Hot.” “Strong.” “Amazing.” West Mountain Boots, which has a large broidered or applied on the back pockets, upper of special sizes for Juniors and even ones for Take your pick. Across the board, boot least in the eyes of his bosses. selection of boots in the children’s thigh and even below the knee. Missy, from 00 to size 18. companies — from old-schoolers like “I said, ‘All I want is your kids category. “We’re getting into more and Dan Post, Justin and Rocky Brands to For Spring 2015, Petrol embraces the casual “The rise of women in competitive sports,” business,’ and they’d tell me, ‘You can’t more houses, and our return factor is so relative newcomers such as Cinch, Corral The ubiquitous all-American wardrobe staple leaps from the saddle and the barnyard into sophisticated Santa Fe look, expressed through said marketing director Dan Stewart, “has make a living on just kids boots,’” Hippel low — 1 percent — and that means you’re and Tin Haul (and practically everyone in rich surface embroidery on jeans with thicker resulted in more and more high school-age recalls. “I said, ‘I really want to try.’” getting good prices and that the boots are between) — are reporting major increases After 28 years with Acme, which wearing and lasting.” the boardroom and the nightclub — in sizes for every shape and styles for every taste. stitching and studs. Petrol targets ladies 25 to athletes with more athletic figures. Whatever in the children’s lines. Even Rocky Brands is pushing its 45, and the various fits offer superb comfort the build, our jeans offer a great fit, thanks to was founded in 1939 to make boots “Everybody’s kids business is for children, Hippel understood that children’s lines this year. “Even though it’s by Corinne Joy Brown phenomenal,” says Bobby Smith, Miller thanks to 2 percent spandex woven into 100 the 2 percent spandex woven into the denim companies could find success with lines EARLY SPRING 2014 International’s vice president who percent cotton denim, plus a universal midrise. and our special custom patterns. Even the for those younger boot wearers. ough and durable, practical and comfortable, jeans belong to According to the May 2014 Indian Textile Journal, five billion pairs He’s still at it. Jama/Old West has With denim options from leggings to capris to laundry process and pH factor contribute to the history of the West. As cowboys, cowgirls and working of jeans are produced every year. walking shorts, Petrol’s lifestyle approach makes how our jeans look and feel.” 32 Western & English Today Tranch hands know, you can’t get the job done without them, Although both men and women purchase jeans for work, ca- it easy for buyers and consumers. The average With its strongest markets in the northwest, and jeans have become ubiquitous in all other walks of life as well. sual and even dress wear, the power’s undeniably in the purse. MSRP is $79.99. Adiktd attracts both cowgirls nationwide Jeans have never looked or felt so good, and they never have been According to research conducted for the 2013 Intuit Consumer Trinity Ranch by Montana West USA and mainstream fashionistas. Its current so applicable to so many body types and such a variety of tasks. The Spending Index, overall consumer spending increased by 9 per- made the leap from accessories to jeans just 18 offerings include a low rise, mid rise and the Western & English Today clothing lines created from this remarkable, all-American fabric have cent from 2009 to 2013. And although men consistently spend months ago, with eye-popping offerings. By aforementioned athletic fit that’s roomier in the circled the globe and redefined the well-dressed man and woman. more on such purchases as alcohol and entertainment, when it adding jeans to its product base, established upper hip, seat and thigh. The major business As the pendulum swings from dark finishes to light, from comes to apparel, the ladies outspend men by more than 20 per- customers acquired new options. The line revolves around classic boot-cut, straight leg embellished to plain, from cigarette jeans to straight legs or relaxed, cent. Look to these manufacturers’ brand-new offerings to help is a boot-cut junior fit, available in 19 styles ADIKTD and skinny styles, available in short, regular an essential message prevails: Jeans remain a fashion favorite. you reel the gals — and the guys, too — into your store. ranging from size 0-17, with an average 34-inch and long lengths, with 32-, 34- and 36-inch helps you sell more to your 20 Western & English Today SUMMER 2014 SUMMER 2014 Western & English Today 21 existing customers. How? Because they have already

ed of polyurethane to retain its buoyancy and not break down over time. “It (footbed) is actually built a little better than a running insert. It’s incredibly comfortable,” McCarron says. “It’s truly a su- establishedMOUNTAIN HORSE a buying relationship (866) 569-1600 • mountainhorseusa.com English Elegance, perior footbed versus what the competition is offering.” Munroe does stress, however, that Justin wanted to maintain a very refined, sleek look to its boots without sacrificing comfort. CUTTING-EDGE COMFORT “In other brands, we’ve noticed a sacrifice in the aesthetics to ountain Horse, revered for its elegant yet sturdy boots, provide comfort,” she says. “We wanted to maintain that elegant, is offering two new innovative refined look, while adding additional comfort features.” withboots that were constructed you, they are more inclined to Mfor durability, ideal grip and shock ab- English boot manufacturers are injecting cutting-edge technology and Justin uses a soft calf-like leather that presents the look of calf skin at a lower price point. McCarron says that Justin used the sorption. The Venice Jr. Field Boot, re never-before comfort into classic, elegant silhouettes. highest-quality back zipper on the market (upper 10 YKK), and it- plete with a strong, durable full-length- even added a zipper keeper with a snap for extra security. ykk Vislon back zipper, also has a cov Justin’s paddock boots have the same outsole and footbed ered, inside elastic gusset for additional- as those of the tall boot, and the double lateral and medial gore comfort. Thisact boot has eight setsquickly of eyelets when they see your new Alana Harrison maintains the shape for life. Justin extended the leather from each with fixed elastic lacing, a spur rest, an er quarter to cover the zipper teeth to eliminate dirt and debris from gonomically designed removable EVA in- infiltrating the zipper. As with the field boot, the back spur rest is sole and two removable insoles. - made of TPU (thermo-plastic urothene) to allow more longevity The sole system has a built-in steel in the spur rest. shank for increased stabili- Justin’s half-chaps, available in black or chocolate, have the ty, and theproducts heel is fitted with advertised in Western & English same gripping material on the inside of the calf that the field boot IPS shock-absorbing technolo- hile both English and Western riders rely on their boots in and out of the saddle, English boots has for added security in the saddle. gy — a benefit whether riders are in or out of vastly differ from their Western counterparts. Western boots not only thrive on their durability and “We’ve also included a stretch panel in the back on both sides, the saddle. A durable and slim-contoured outsole detailed craftsmanship, but also on the boundless creativity of their intricate designs. English riding so the chaps are more versatile to be worn with jeans or breeches,” has dirt-repellent tread zones and also provides for an boots, however, reflect their traditional and aristocratic heritage. Munroe says. “We did a back zip design on the half-chap to pro enhanced grip in the stirrups. MOUNTAIN HORSE Although classical aesthetics continue to drive the design of English boots, the current crop offers improved vide a more traditional look. So when riders combine our pad- MountainToday. Horse’s Carbon Boa gives paddock boots Whether a new it’s new products you’re comfort, support and durability, with features including ultra-cushioned footbeds for shock absorption, moisture- dock boots with our half-chaps, the appearance is quite similar to- edge with its Boa lacing system and Carbon Tech outsole. This 2014 FALL FASHION FORECAST paddock also has a sleek aerodynamic-inspired design, featuring and odor-wicking capabilities, and high tech zippers and laces … all coupled with state-of-the-art elegance. that of the tall boots.” MSRPs: Field boot: $280; paddock boot: $144; Half-chap: $164. Boa dial-in lace technology. This feature (with dial-in-motion) xcitement reigns as the Year of the Horse brings a renewed interest in all things equine — and fashion’s at the forefront. offers secure and comfortable individual lacing while evenly dis persing metatarsal pressure. The boots also has a Carbon Tech Our industry’s best designers and manufacturers are readying fall collections to feast upon: plummy purples, candy-apple JUSTIN BOOTS TUFFRIDER outsole, with weight-reducing heel sides, along with an ergonom- (800) 548-1021 • justinboots.com (JPC Equestrian) • (570) 708-5723 • tuffridercom introducing, or product lines you’re Ereds, harvest-moon golds, pumpkin-hued oranges, azure-sky blues and a rich palette of browns from caramel to pecan. composed of a high-grip fabric that possesses a “tackiness” that ic arch, supported by frame technology. Hemlines, which historically rise and fall with the stock market, soar to dizzying heights, anchored with an understory of enables riders to better maintain their leg positions. Further, this paddock has a full 360-degree foot component, leggings and tall boots. Knitwear — especially long jackets, coats and shawls — shares the stage with furs, both faux and real. Justin’s merchandise manager, Michael McCarron, says En- equipped with multi-layered Gel Tech Optimum shock-absorb Wild at Heart or 135 years, Justin Boots has been manufacturing excep glish riders have long been seeking a material that will efficiently ing technology, specifically engineered to reduce fatigue in a rid Reinvigorated paisleys, serape weaves, Aztec prints and mulit-dimensional dye-washed plaids provide an array of layering - tional, high-quality Western boots. Now in 2014, Justin secure them in the stirrups and saddle. he new Wellesley from TuffRid- er’s feet, knees and back. opportunities paired with denim in a wide range of washes, finishes and embellishments. Your customers will love this! — SLE - - introduces its English Equestrian Collection. “The competition until now has always been leather,” McCa- er offers the look and feel of a MSRPs: Venice Jr. Field Boot: $189; Carbon Boa Paddock: $249. rron says. “But the tackiness, not stickiness, keeps a rider firm in extending, Western & English Today acts FLouis Russo, brand manager for Justin custom boot, yet it retails for Tless than $300. Crafted of butter-soft Boots, explains that with the company’s long PHOTOGRAPHY AND STYLING: Michael & Shelle Neese | Studio Seven Productions | Albuquerque, NM | studiosevenproductions.com the saddle and prevents the rider’s legs from HAIR, MAKEUP AND STYLING: Cheryl Downing | Celina, Texas, and Kata Baron | The Pretty Committee | Albuquerque, NM history in crafting Western boots, Justin took leather, it’s a boot both stylish and com TREDSTEP IRELAND swinging, so they are ultimately one with ASSISTANT STYLIST: Haley Wells Blackwell a hard look at what else it could offer. fortable — and definitely a boot that can- +353 1 2950598 • tredstep.com the horse.” MODELS: Cara Ovis | Jenny Gabriel | Samantha Fowler | Jessica Stoddard | Bobby Conklin | Jade Scott Lewis “We saw the opportunity to reach a new not only work well in any English riding Justin’s field boot is built on a semi- consumer in the English market and leveraged discipline but also do double duty as a curve last, considered more anatomically our boot-making expertise to reach a new dis- fashion boot for an elegant evening out. as your “advance team” to your best 16 Western & English Today LATE SPRING 2014 LATE SPRING 2014 Western & English Today 17 correct than a straight last. idan Keogh, a designer for Tredstep Ireland, fittingly cipline, while still offering the performance and The Spanish-top boot features a full named his assembly of boots The Renaissance Collection, “It’s more comfortable and form-fit comfort features the Justin name is known for,” back zipper with a snap button enclosure ting to the foot versus a straight last,” says as he believes in maintaining the quintessential style of Russo says. “With this collection, English riders - at the top and bottom. A discreet rubber theA classical English . Tassie Munroe, a public-relations coordi can enjoy a quality Justin boot at an affordable spur shelf is functional but doesn’t disrupt “I always have a very specific design aesthetic in mind for our nator for Justin. “It also has a solid rubber price.” - the clean, classic line of the boot, which products,” Keogh says. “But there’s a practical approach to every outsole, and the forefoot tread pattern is One of the most innovative design elements is accented by a traditional stitched toe thing we do as wellprospects. built to stabilize a rider in the stirrup. Plus, — meaning we try to look at things like fit, in Justin’s field boot is the medial patch. This cap. The zipper enclosure and a supe style and materials from the rider’s point of view.” - it provides a lot of comfort for your foot.” feature is made out of a new material, TUFFRIDER rior stretch panel allow for the com- The first boot to debut in the collection was the Da Vinci field Justin’s field boots feature an innovative fortable, custom fit around the calf and- boot, which fuses innovative design with elegant lines and is footbed with a GPR metatarsal and heel pad ankle that generally isn’t attainable at such a low price. A range of 36 Western & English Today made of Italian calfskin leather with a full-grain leather lining. for cushion and shock absorption, construct- fits — X-Slim, Slim, Regular and Wide ther enhance the custom look, as well as— the and comfort, sizes from of these 6 to 11boots. fur The boot’s full-length rear zipper is supported by a flexible spine JUSTIN MSRP: $279.95. - to maintain the boot’s height; plus, the Da Vinci has a classic Eu LATE SPRING 2014 ropean topline, side spur rests and a zip guard. LATE SPRING 2014 The Da Vinci is also replete with Tredstep’s Pro-Flex design-

Western & English Today 37

THE SOURCE 2015 Ad Reservation Deadline: 11/14/14 Legacy for Tomorrow: High School and Collegiate Rodeo are the lifeblood of equestrian sport, and in the 2015 SOURCE, we’ll share how forward-thinking manufacturers are striving Materials Due: 11/21/14 to provide grassroots support — and tools for retailers — to assist in growing the next generation and keeping our equestrian tradition alive. Mail Date: 12/26/14 Manufacturer Directory: Inquire about Special Advertising Rates for this comprehensive directory including listings both by company name and by product category. Market Distribution: January Denver WESA, January Hopper AETA Expo, February Atlanta WEA, March Dallas International Western Market, August Hopper AETA Expo, August Dallas International Western Market and September Denver WESA.

EARLY SPRING 2015 Ad Reservation Deadline: 1/30/15 New Western for 2015: Our annual look at new styles and trends across the Western boot industry. Materials Due: 2/6/15 Hondo Boots’ 50th Anniversary: Step inside a Texas legend. English Boots: English boots “get their game on” in eye-popping style… both domestically Mail Date: 3/3/15 made and from across the pond. Manufacturer Profile: Ariat Plus: Industry News, New Product Roundup, Hot Ticket Market Distribution: Dallas International Western Market, Hopper AETA, Denver WESA, Atlanta WEA Ad Reservation Deadline: 4/10/15 LATE SPRING 2015 Fall/Holiday Fashion 2015: 2015 Fall Fashion Forecast, with focus on Holiday Garb. Materials Due: 4/17/15 Small Leather: Best of the new wallets, cellphone holders and desk accessories. English Lifestyle Apparel: Haute new looks for out-of-the-saddle times. Mail Date: 5/5/15 Manufacturer Profile: TBD Plus: Industry News, New Product Roundup, Hot Ticket Market Distribution: Dallas International Western Market, Hopper AETA, Denver WESA, Atlanta WEA WHAT WE WRITE ABOUT

feature magnetic closures, inside cowboy boots, you’ll find leather, too. Superior pig suede lining Every day, an American pockets, handles with studded is surprisingly easy to clean. Look for the Double J hang-tag woman must choose which attachments, lined interiors and a medallion and the stitched-on logo inside. New colors include support structure to make them cream, turquoise, vibrant coral and embossed iguana. Suggested CINCH EDGE purse to carry. She can never strong. With a background in retail is $300 to $1,000. clothing design, Larrowe makes TONY LAMA have too many ... and here totes that are one of a kind. DINGO OAK TREE FARMS are some stellar reasons why. Retailers order from basic styles, but deliveries will vary. Suggested STETSON STETSON retail is $550 to $700. Heavenly Handbags LAREDO CINCH By Corinne Joy Brown KurtMen in Martindale, Texas, Whether it’s a purse, a hobo, a slouch CORRAL takes it up a notch with vibrant bag, a satchel or simply a TONY LAMA colors, custom leather treatments ROD PATRICK handbag — this medium-size AMERICAN WEST and unique embellishments. RIOS OF MERCEDES Owners/designers Kristy Kurtz category embraces a range and Ed Mendoza use real Italian of personas from utilitarian than anyone can believe. All signs indicate that this is going to be another great year.” invest a lot of money.” leather in eye-popping colors to understated elegance to Which doesn’t mean that nothing has changed. Which is why Corral Boots introduced its Circle G line a few andbags such as electric blue, sky-blue For one thing, many boot manufacturers are addressing PHOTO: ERIC ALAN SMITH ALAN ERIC PHOTO: major status symbol. It’s a Love years ago, and why this year that economy line has expanded. “It’s KURTMEN consumer demands for more moderate price points, especially in turquoise, ballpark-mustard EVERLASTING hitting a need for a boot in that price point,” Corral owner Othell the core market. Welch says. yellow and lipstick red, and customers swoon over the intricate American West knows something Cinch Boots has expanded its price-point offerings in Cinch cutouts, appliqués and special leather washes. Totes all have large about handbags; Louise de Kok has and Cinch Edge by lowering its retail starting point from $275 “But at this point, it’s kind of hard to zero in on to $199. “In this category, $129-$189 has tons of volume, but in exactly what the direction is because it’s so across H roomy interiors with cellphone pockets and a zipper pocket built a stellar business around them. traditional Western, if you can capture $199-$249, that’s a big t h e b o ard .” for security. Suggested retail prices ($230 to $680) reflect the A stunning cheetah print bag with for Western Boots volume pocket,” says Miller International vice president Bobby Because there’s a boot for everyone, remember? Decidedly not a fashion fad, Western boots reign supreme in both the core market That’s why Tony Lama is coming out with a sumptuous elegance and painstaking craftsmanship. Other leather trim (MSRP $280) was launched Smith, who oversees the bootmaking operations for Cinch, Johnny Ringo and Rod Patrick. new “A” toe (think French recessed dress toe), with handbag types and shapes abound naturally; wallets, too. in spring 2014. Other designs hint at Southwestern influences. The and in mainstream fashion — with no signs of waning appeal. a hand-tooled pattern at the top and Nile crocodile “Two years ago, the big-volume price point was probably SOUL SHINE HORSE WEAR Sophistication plus fun describes the creations of Texas-based new Eagle Heart collection offers three different silhouettes, all around $300,” Hensley says, “but now that has become $250, foot. “It’s very, very sleek, very detailed, and is the By Johnny D. Boggs highest price point in our line at $2,600,” says Monica Consuela Style, incredibly clever totes for travel or the beach. which makes our Laredo brand more important than ever.” with appliquéd leather, an eagle motif and handsome topstitching. Nocona Boots has a more affordable boot, featuring rubber McCall, promotions and PR coordinator for Justin Different collections run from whimsical to tailored. Some feature It retails from $145 to $238. “A Heart of Gold” is a structured outsoles and laser inlays, in its Competitor line. Brands. “It’s for the businessman who wants a very nice clean boot.” colorful embroidery; all have decorative contrast seam welting hobo style with a 12-inch shoulder drop. Color combinations Stetson is trying to hit the $225 price point. “It’s catching “There’s a boot for everyone.” a whole new customer,” says Kerry Vastine, v It’s why Black Jack Boots and Rios of Mercedes, Totes for strength. Owner/designer Conni Reed likes uniting fabrics in include gray/brown with cream, a gold-tone tan or deep crimson Square toe. Snip toe. R toe. Steel toe. Ceramic toe. … Fringe. “Here’s my check card” to “Time to take out a second both specializing in stylish upper-end boots, have operations at Karman, which manufactures Stetsonice president and TRENDITIONS mortgage.” All were evident at the Western & English Sales From a beach bag to an overnighter, Bling. Studs. … Riding. Work. Casual. Crossover. Fashion. … Roper introduced boots made of pirarucu, an Amazon unexpected, non-matching combinations. The Signature Collection, and chocolate, with a suggested retail of $248. The “Free As A Association’s January market in Denver. . Distressed. Metallic. Waterproof. Flame resistant. Blanket Tops. That also has boosted Roper’s “faux” line of predator fish that produces an exotic skin that is soft the practical tote bag can pack a inspired by Saint Tropez, France, is made of the finest Italian Bird” collection, a smaller bag, offers five fun, tooled leather “Again, it’s everything that I’ve been telling you for … Print. Cowhide. Caiman. Ostrich. Crocodile. Bull shoulder. new prints. “It’s a handmade boot out of Mexico, and stunning. the past few years,” says Greg Hensley, Dan Post Boot laptop, lunch and extra . But leathers, embellished with signature hardware. Suggested retail is colors for spring/summer, including salmon, orange cream, pale South American fish hide. … Embroidery. Inlay. Overlay. Laser with the same exact quality,” Vastine says. “It’s just a “Every year, our sales in exotics increase,” says Company’s director of public relations and special stitching. … Conservative. Crazy. … And price points from print, but it’s really hard to tell the difference. BLACK JACK Black Jack sales representative Sergio A. Guerra. “Three practical doesn’t mean homely. $200 to $1,200. The Western lifestyle-targeted Marfa Collection turquoise and purple, for only $130. “Rockabilly,” a fringed bag, events. “Business is still good. Our ladies “The faux stuff continues to work well for us as a price-point- years ago, we were up 30 percent. Last year, we were up 74 uses leather handles, decorative stitching and textural leathers. retails for $164. A full line of coordinating wallets and accessories business is strong, and the cycle’s going longer percent.” ABOVE: Ladies’ boots from left to right: Distressed brown with rivets andCIRCLE turquoise G BY CORRAL eagle underlay from Stetson Boots; glorified harness boot with eagle design driven business. It’s getting the person across the street, the person In fact, this season’s designs are It’s why Lucchese has come out with 15 to 20 “new, edgy Interiors are cleanable vinyl. The Grande Tote is a weekender bag; it’s complement most of these. in rivets by Dingo; sanded brown with cross underlay by Laredo Boots; the Redwood in tan and green by Oak Tree Farms; and the chocolate full-studded boot who doesn’t usually wear cowboy boots, without him having to simply breathtaking! TOTEM SALVAGE by Corral Boots. INSET: Embroidered dragonfly in bone on distressed brown from Circle G by Corral Boots. designs in a lot of new styles, new materials” for men and women, expandable, with an interior zippered pouch for valuables. Kippys continues to dazzle customers with over-the-top marketing director Mario Vega says. ABOVE: From left to right: Ladies’ Queenism from Cinch Edge Boots; men’s wide square toe with red shaft by Stetson Boots; men’s full quill ostrich in tobacco by Rod Texas Hill Country couple Alex and combining hand-woven fabrics from Double J Saddlery makes saddles destined to become family fantasies in leather and imported crystal studs — soft, supple and 22 Western & English Today Patrick Bootmaker; men’s San Saba Series Maverick Toro in treebark by in cognac by Cinch Boots and men’s buckaroo by Rios of Mercedes Boots. INSET : Men’s burnished crocodile with handtooled shaft by Black Jack Boots. Robin Hewes created Arloom to Central American indigenous tribes with heirlooms, so it’s no surprise its fine leather tote bags are sensuous bags that turn heads. Tony Lama; men’s Signature Series Nile crocodile in brandy by Tony Lama; ladies’ Mad Dog EARLY SPRING 2014 showcase the richness of Guatemala’s American ingenuity. Textiles and leather keepers, too. Kristyn DeBord recommends the big or “Most bags today need to have more EARLY SPRING 2014 vivid colors and contribute to the local come together in a series of brilliant tote bags medium-size totes, made with magnetic closures and compartments,” says Bob Kipperman, designer/

economies of that steal your heart while enriching the artisans’ lives, as an inside zipper pocket. Perfect for daily wear or owner. “People have more devices.” Today’s Western & English Today 23 ARLOOM the talented village artisans they met Florida-based Nicole Kristmann returns a share of her profits to travel, the larger one is 14 by 14 inches square with glamour handbag by Kippy might combine a Western & English Today adds on their journeys there. Each bag is them. Kristmann may be the Indiana Jones of the handbag world, inside organizers. Double J likes leather that’s mixture of leathers, including reptile prints, crafted from a huipil — an intricately venturing far and wide into remote jungles with a translator, in not too stiff and usually embossed on the animal prints or even a tooled effect, KIPPYS woven woman’s blouse with elaborate search of unique materials to make her unique designs. Best of surface; some even hand-tooled. All totes plus natural and metallic-look designs that often take a month to all, these bags retail under $200 and are as easy on the eyes as have a durable saddle leather bottom. leathers, all amazingly soft create — then crafted into a bag and they are on the check card. Inside, like fine to the touch. Bronze patina productivity to sales calls. trimmed with genuine leather. From Trenditions, a Wrangler licensee, offers the Wrangler (verdigris) and anodized metal large travel bags to totes, purses Rock 47 “Emery” tote, a super look with a suggested retail hardware are hot. Summer’s JUSTIN and accessories, look to Arloom as price of $72.99. It features turquoise overlays on a faux-suede eclectic looks embrace aquatic a source for handbags destined to body in a unique hand-drawn design. Detailed Western pearls, Swarovski crystals in soft GREELEY HATWORKS become cherished heirlooms. Shown buckles enhance decorative outer pockets. A bright contrast greens, shining Pacific opals and is the Arloom Mini-Weekender with handle revs it up. smoky whites—a palette like pale a retail price of $295. As its name implies, Totem Salvaged in Glendale, Calif., fire. Add Kippys’ signature lining, repurposes old materials with new uses. Owner Stephanie quality zipper closures and/or LARRY MAHAN We all know how expensive in-person Soul Shine Horse Wear Larrowe likes to mix it up, combining canvas needlepoint, heavy magnetic tabs, and you’ve (also makers of show-stopping Tibetan sheepskins, vintage fabrics and even bridle got pure luxury that’s unmistakably saddle pads) reinvents the tote by leathers. Her 19-by-19-inch serape fabric line of tote bags Kippys. Suggested retail is $900 to $1,500. CONSUELA STYLE

32 Western & English Today LATE SPRING 2014 LATE SPRING 2014 DOUBLE J SADDLERY Western & English Today 33 sales calls are. Consistent trade

AMERICAN HAT CO. advertising keeps your brand and your

It seems an unusual location for one of for more options in earth tones. More olives, browns and the Western fashion industry’s most iconic It’s the same old story in bronzes. We also have seen an increase in more primary-type designers. How Tasha and her family came Western felt hats this year: colors. Navy, ivory, red and purple hues have seen a huge to plant their roots there is even a more new products in front of retailers — so increase over 2013.” unusual story. BIGGER brims. But is this trend DESIGNER profile Milano has added natural and granite — “terrific additions FLASHBACK TO THE SEVENTIES ever going to change? to the line,” Kinney says. Bowie, Texas-based American Hat Today’s fashionistas might not know the Co. is seeing increased interest in pecan, steel and chocolate name Geoffrey Beene, but back in the day, Beene reigned as one of New York’s most “Man, if I could outguess these cowboys, I wouldn’t be colors on felts. that when your sales rep walks through famous fashion designers. By 1982, Beene making hats,” says Brooks Atwood, hatmaker for Frankston, “When you notice some of the young trendsetting rodeo had earned his eighth Coty American Texas-based Atwood Hat Co. stars like Tuf Cooper wearing these colors, it doesn’t take Fashion Critics’ Award, the most of any long for the general public to pick that up,” American Hat Co. Pure Tasha fashion designer. In 1984, the Council of Wider brims still rule the market. Fashion Designers of America created the “Our line used to be dominated by 3½-inch and 4-inch president Keith Mundee says. Geoffrey Beene Lifetime Achievement brim hats, but now 4¼-inch and 4½-inch brims are The trends are being established by younger hat wearers. the retailer’s door, the manager is more Early on, Tasha Polizzi hitched her star to the meteoric rise of ascending fashion Award; the list of winners reads like commonplace,” says Frank Kinney, vice president of sales/ “Most of that changing trend is with the kids,” Atwood says. luminaries; today, she shines independently with her eponymousArticle and label. photos by Susan L. Ebert a “Who’s Who” of the fashion world, including Bill Blass, Georgio Armani, NEVER national sales manager for Garland, Texas-based Milano Hat “Guys my age have been wearing the same kind of hat forever Oscar De La Renta, Ralph Lauren, Yves THE STORE THAT STARTED IT ALL: T.P. Saddleblanket, on Great Barrington’s Main Street, will celebrate its 25th Co. “Larger-brim felts is a growing business. It started as a and they don’t want to change much.” Saint Laurent, Calvin Klein, Karl Lagerfeld, anniversary in 2015. Here, Tasha curates a delightful Donna Karan, Tommy Hilfiger and Vera collection of rustic home décor, table linens and dishes, regional trend, but we have seen it grow across the country That’s standard for most manufacturers. reproductions of vintage signage, jewelry and, naturally, likely to say, “I just saw your new line in Wang. her own label of bedding, decorative pillows and apparel and demographic.” Older customers are more conservative and But back in the ’70s, two recent high — along with that of a handful of other Western designers. Same old story. But it’s not the same old keep going back to the tried-and-true classic school grads in Pittsburgh sure knew that had a special synergy and held many lively name. One of them, Susan, aspired to discussions on fashion design. I had been hat. “Although our wider Western-style become a Beene model and was determined running around in my dad’s old hunting brims are still the most popular, our to drive to New York to audition. For moral jacket for years and loved everything Ralph super-short-brim styles (2¼- to 23/4-inch) Western & English Today,” than “what new support, she brought along her good friend embodied. Ralph saw the designer within Tasha. “The New York fashion scene was me: He told me to come see him when I sell well,” says Outback Trading Co.’s h at a world away from what I knew growing tired of modeling, and he would teach me merchandiser Bessie Good. “Brown and up outside Pittsburg,” says Tasha, “where I everything he knew about design.” black are the most popular colors.” Tasha took him up on it, and for the fished and hunted rabbits and deer with my While black’s still in, and so is silverbelly, father. I went to keep Susan company.” next 10 years she would be Lauren’s chief of STETSON line?” The pre-selling work we do puts you So imagine young Tasha’s surprise when women’s design, followed by several years other colors are becoming popular and even Mr. Beene opened his office door to check as director of women’s and men’s design for more are being introduced. out the modeling candidates and pointed Calvin Klein. “We have some really exciting colors to offer from at her, saying, “ You. Get dressed.” When When Tasha and Jack met and married, RESISTOL he offered her a job, Tasha was shocked — the big-city bustle and fast-paced world of 6X to 20X,” says Kaci Riggs, director of product and coaxed him into also hiring her friend New York fashion lost some of its luster development for Garland, Texas-based HatCo, which well on the road to a sale. Susan. Tasha would become Geoffrey andBETTER! they both began yearning for a simpler manufactures Stetson, Resistol, Charlie 1 Horse Beene’s house model. life. “Especially after the boys (they have “I really got an education on how two sons; John and Chris, who is currently and Wrangler hats. Those colors include clothes are made,” says Tasha. “Geoffrey a football Biggercoach at the University brims, of Iowa) new looks rule as popularity charcoal, walnut and desert tan. was a fabulous mentor and teacher, and so were born,” she says. “I didn’t want my sons But Stetson and company aren’t the only generous with his knowledge.” to be raised by a nanny. I wanted them to After working with Beene, she signed have the same sortof of childhoodWestern I did, hats continues expansion. hatmakers expanding their color selections. , is the company president and son John serves as the with a modeling agency — mostly doing running around in the woods and through “Colors continue to grow beyond the director of public relations. Spring is just beginning he SUV wheels up to the baggage area curb, runway modeling, both in the U.S. and the country meadows.” to grace the Bershires; fuzzy-headed pussy willows standards of black, white, buckskin, silverbelly and cowboy boots-and-jeans-clad father and in fashion shows throughout Europe. “I The Berkshires — Jack and Tasha’s and bud-laden forsythia are the first intrepid ones by Johnny D. Boggs CHARLIE 1 HORSE TASHA POLIZZI CREW: son Jack and John wave a greeting. John’s a was known for my ‘chameleon’ look,” she favorite weekend getaway, about two and chocolate,” says Trent L. Johnson of Greeley From left to right: John Tfamiliar face from numerous years at the Denver to dare attempt blooming after the unusually harsh continues. “I could take on the personality hours’ drive from the city — offered that Hatworks, in Greeley, Colo. “We have had a demand Polizzi, director of public winter and subsequent late spring. On our way, we WRANGLER relations, Ashley Polizzi, WESA and Dallas markets; Jack — tall, rugged and of the apparel I was modeling. I loved the environment, but no viable employment merchandise manager; pass through Stockbridge, the quaint hometown of as broad-shouldered as an NFL linebacker — is ‘story’ of the clothes; I would try to imagine prospects. “More and more New Yorkers Jane Wright, director Norman Rockwell, which houses the world’s largest of sales; Jack Polizzi, a new one. The men stow my gear, we strap in, and the woman who wore them, and become were buying second homes in the president; Tasha Polizzi, collection of his work, and past the Old Trinity Church Jack punches the gas feed to spur the 400-plus horses her. Berkshires,” says Tasha, “ but there really CEO; Maria Spraat, — you know, the one where the Alice of Arlo Guthrie’s 30 Western & English Today SUMMER 2014 SUMMER 2014 Western & English Today 31 production manager; and under the General Motors hood to begin climbing the “Those days, the prominent designers wasn’t any place to shop.” The couple Audrey Downer, design “Alice’s Restaurant” lived — and along the picturesque mountainous roads of … — Perry Ellis, Bill Blass, Ralph Lauren — decided to open a store in Great Barrington; 13 director. Not shown are Housatonic River, burbling and chattering over rocks Western & English Today Karman Wu, sample … Massachusetts? all traveled in the same circles. Ralph and I maker; Joe Salzano, head Yep; Massachusetts. We’re headed to the Berkshire and under bridges past old, mostly boarded-up, turn- of operations ; Dave Miller, of-the-century red brick textile mills. warehouse manager; and Mountain village of Great Barrington, headquarters LATE SPRING 2014 Penny Holt, Western U.S. of Tasha Polizzi Design Studio. Tasha’s husband, Jack LATE SPRING 2014 sales manager.

12 Western & English Today

SUMMER 2015 Ad Reservation Deadline: 5/29/15 State of the Industry Report: Web-Only White Paper: Western & English Today’s annual in-depth survey of the Western and English retail market. Materials Due: 6/5/15 Holiday Jewelry Extravaganza: See what jewelry designers have in store for your store for the upcoming holiday season. Mail Date: 6/30/15 Belts: These belts are the crowning glory to the well-dressed look — with styles to perform in the arena , impress in the boardroom, and dazzle in the nightclubs. Manufacturer Profile: Kabana Plus: Industry News, New Product Roundup, Hot Ticket Market Distribution: Dallas International Western Market, Hopper AETA, Denver WESA, Atlanta WEA FALL 2015 Spring Fashion 2016: Western & English Today’s photo shoot/forecast of Spring 2016 Ad Reservation Deadline: 7/24/15 fashions, footwear and accessories. Fine Art and Wall Décor: ASID interior designer Corinne Joy Brown picks the best new Materials Due: 7/31/15 offerings among fine art, wall décor and wall hangings to help stores develop this profitable. Understanding Marketing to Trainers & Instructors: Here are some tips on how Mail Date: 8/25/15 your products and your store can best maximize the influence that trainers and instructors EquiTech: It to Me: Developments in technical , foot warmers Manufacturer Profile: TBD Plus: Industry News, New Product Roundup, Hot Ticket Market Distribution: Dallas International Western Market, Hopper AETA, Denver WESA, Atlanta WEA WHAT IT COSTS

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