2015 Media Kit The who, when, what, why & how of THE INDUSTRY’S ICONIC TRADE PUBLICATION Early Spring 2014 Late Spring 2014 2014 BOOT TRENDS 2014 FALL America’s FASHION FORECAST EXECUTIVE OFFICES Love Affair with Boots The Year of the Horse TOM BALDING BITS & SPURS • CHILDREN’S BOOTS • BEST WESTERN SHIRTS TOTES, PURSES & CLUTCHES • MODERN ENGLISH BOOTS • TASHA POLIZZI 6688 North Central Expressway Suite 650 Dallas, TX 75206 Summer 2014 tel (214) 750-1844 fax (214) 750-4522 www.wetoday.com ADVERTISING SALES CONTACTS Associate Publisher & Editor Susan L. Ebert (512) 431-2013
[email protected] Advertising Coordinator DENIMania! Keely Junot PLUS: Western Hats: Never Felt Better (214) 239-6964 HOLIDAY SHOWCASE • OUTBACK TRADING CO. • CHACÓN BELTS & BUCKLES
[email protected] WHO WE REACH Western & English Today builds credibility with your retailers. Research commissioned by American Business Media ranks business-to- business magazines as No. 1 in providing information and insight retailers need to build their businesses. Fifty-six percent of respondents indicated that they consider trade magazines a trusted source, followed by trade shows (at 51 percent), salespeople (at 48 percent) and manufacturers’ websites (at 47 percent). Western & English Today has developed a proprietary mailing list comprising Western GEOGRAPHIC BREAKDOWN OF CIRCULATION and English retail store personnel — including owners, managers and buyers — all of New England: 2.4% whom receive this glossy, four-color, informative publication at no charge. Middle Atlantic: 6.3% Throughout each year, we make a significant investment in refining and augmenting East North Central: 7.2% our database of retailers, continually renting new lists as they become available on the West North Central: 10.4% market, and using the mailing industry’s best practices to ensure that types of stores, South Atlantic: 10.1% store names, individual names and addresses are correct and current.