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Ages, All Races. Malaysia's All-Time Favourite

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Ages, All Races. Malaysia's All-Time Favourite All Ages, All Races. Malaysia’s All-time Favourite. Agency & Client Handbook Advertising Rates: Effective 1st July 2016 Astro Radio is a masterful concoction that has established itself as an all-time Malaysian favourite. Crafted from 9 leading stations, each with its own distinctive flavour, Astro Radio promises to deliver exquisite experiences with each spoonful. facts you should KNOW about radio Radio works well with other advertising medium The fact that radio is a cost effective frequency medium makes it the perfect medium to direct listeners to a TV programme, an article in the daily newspaper or magazine and to a client website for more information. Radio is a cost effective frequency medium Radio is a reach and frequency medium. Radio can reach more people more frequently at a reasonable cost. * The cost of a 1 week radio campaign is equivalent to a half page insertion in a leading newspaper. *1 week ROS on ERA fm vs half page insertion in the leading Malay newspaper Radio is a flexible medium Radio allows you to react instantly to the ever changing market conditions. Commercials can be created rapidly without the usual production and deadline delays. Frequency Listing 103.3FM Klang Valley | 103.6FM Penang | 104.5FM Johor /Johor Bahru 103.6FM Alor Setar | 95.2FM Taiping | 103.7FM Ipoh | 103.6FM Seremban 90.3FM Melaka | 98.0FM Kuantan | 102.8FM Kuala Terengganu 103.3FM Kota Bharu | 90.7FM Langkawi | 96.1FM Kuching 102.4FM Kota Kinabalu | 101.3FM Miri | 103.0FM Sandakan Astro Channel 856 Language : Bahasa Malaysia Target Audience 10 to 29 year olds 4.73 Million Listeners Per Week Aged 10+ Malaysia’s 2.58 Million Number Listeners Per Week Aged 10+ Radio During Breakfast | 6am to 10am Station 2.5 Million Listeners Per Week Aged 10+ Muzik Hit Terbaik During Drive Time | 4pm to 8pm Source – Nielsen Radio Audience Measurement, Sweep 2, 2015 for all people 10+ Peninsula Malaysia Digital Statistic era.fm ERA fm ERA_fm ERA_fm youtube.era.fm 1,239,804 Social Media Average Unique Visitors (March - May 2016) Unique Visitors is the number of ERA fm average engagement unduplicated (counted only once) 3,007,934 enjoys 54.11% rate per week visitors to ERA fm’s website over the Total Fans The current industry benchmark for Facebook course of a specified time period. engagement is 5% 335,648 1,078,094 118,304 3,663,307 Followers Followers Subscribers Average Page Views (March - May 2016) Pageviews is the total number of The number of people The number of people The number of pages viewed. Repeated views of who have subscribed who have subscribed people who have a single page are counted. to follow tweets to follow instagram posts subscribed to ERA fm’s of ERA fm of ERA fm video channel (Source from Google Analytics) (Source from Facebook, Twitter, Instagram and Youtube - May 2016) Average Sessions Average Time Spent Listening Online and Per Month (March - May 2016) Mobile Listenership (March - May 2016) 2.15 Mil 15 mins 22 mins (Source from Radioactive Singapore) ERA fm Rate Card 1st July 2016 - 30th June 2017 On-Air Advertising Rates - Per 30 Second Commercial Broadcast (with GST) NATIONAL BROADCAST PENINSULA MALAYSIA SABAH SARAWAK Peninsula Malaysia, Sabah & Sarawak Peninsula Malaysia Month of 2016/2017 Jul’16 Aug’16 - Apr’17 May & Jun’17 Jul’16 Aug’16 - Apr’17 May & Jun’17 Jul’16 - Jun’17 Jul’16 - Jun’17 Day and Time 10% 10% 10% 10% Mon to Fri 5am to 10am 1707.66 1707.66 1597.42 1597.42 Mon to Fri 6am to 10am 1537.00 1452.20 104.94 104.94 Mon to Fri 10am to 1pm 846.94 769.56 846.94 733.52 666.74 733.52 90.10 90.10 Mon to Fri 1pm to 4pm 736.70 669.92 736.70 620.10 562.86 620.10 90.10 90.10 Mon to Fri 4pm to 8pm 1239.14 1119.36 1239.14 1121.48 1018.66 1121.48 100.70 100.70 Mon to Fri 8pm to 12mn 668.86 609.50 668.86 557.56 506.68 557.56 84.80 84.80 Mon to Fri 12mn to 6am 116.60 106.00 116.60 116.60 106.00 116.60 --- --- Sat & Sun 6am to 10am 491.84 454.74 491.84 447.32 405.98 447.32 63.60 63.60 Sat & Sun 10am to 1pm 463.22 429.30 463.22 401.74 364.64 401.74 72.08 72.08 Sat & Sun 1pm to 4pm 421.88 391.14 421.88 368.88 334.96 368.88 63.60 63.60 Sat & Sun 4pm to 8pm 487.60 452.62 487.60 426.12 386.90 426.12 74.20 74.20 Sat & Sun 8pm to 12mn 462.16 428.24 462.16 414.46 376.30 414.46 63.60 63.60 Sat & Sun 12mn to 6am 116.60 106.00 116.60 116.60 106.00 116.60 --- --- Monday to Sunday : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am broadcast. ROS RATES Saturday & Sunday : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am broadcast. ROS Mon - Sun 6am to 2am 758.96 700.66 758.96 683.70 621.16 683.70 73.14 73.14 ROS Sat & Sun 6am to 2am 454.74 422.94 454.74 391.14 355.10 391.14 --- --- LIU Regional Broadcast COST PER THOUSAND BY CUME (Based on Peninsula Malaysia Rate) Peninsula Malaysia Broadcast Only WEEKDAY BROADCAST WEEKEND BROADCAST Regional (LIU) Monday to Sunday Broadcast with a minimum of Survey 2, 2015 Survey 2, 2015 Survey 2, 2015 35 spots over 7 consecutive days on any available regional broadcast (All People 10+) (Target Group 10 to 29) (All People 10+) time zone. Commercial duration 30 seconds or 60 seconds only. Rates CUME Rates CUME Rates CUME Time (RM) (000’s) CPM (RM) (000’s) CPM (RM) (000’s) CPM Month of 2016/2017 Jul’16 Aug’16 - Apr’17 May & Jun’17 6am to 10am 1370 2584 0.53 1370 1305 1.05 383 1228 0.31 Regions 10% 10% 10am to 1pm 629 1740 0.36 629 923 0.68 344 1257 0.27 Central 333.90 303.16 333.90 1pm to 4pm 531 1629 0.33 531 990 0.54 316 809 0.39 Northern 174.90 159.00 174.90 4pm to 8pm 961 2500 0.38 961 1378 0.70 365 1207 0.30 Southern 174.90 159.00 174.90 8pm to 12am 478 1782 0.27 478 1136 0.42 355 984 0.36 East Coast 151.58 137.80 151.58 Rates CUME Regional Broadcast Timing: ROS Monday to Sunday (RM) (000’s) CPM 6am - 12mn 35 spots Over Consecutive 7 Days On Any Available Time Zones Between 6am to 2am (CPM Based On All People 10+) 586 4691 0.12 Commercial Durations Cancellation and Revision Surcharges Production Cost 15 Sec : 75% 20 Sec : 85% Studio fee : RM 1,590 / Hour • • • Less than 14 days before broadcast date: 100% surcharge • • 40 Sec : 140% • 45 Sec : 150% • Re-recording studio fee : RM 530 • 15 to 30 days before broadcast date: 50% surcharge • Scripting fee : RM 318 / Script • 60 Sec : 200% • More than 30 days before broadcast date: 10% surcharge • Translation fee : RM 160 / Script All commercial spots (Spot Buy / ROS) are subject to availability • Talent fees : As applied * Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version. Astro Radio Sdn Bhd (403472-D) All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888 Northern Region Sales Oce: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351 Southern Region Sales Oce: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362 Ipoh Sales Oce: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104 Kuantan Sales Oce: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409 Kota Bharu Sales Oce: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351 Melaka Sales Oce: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166 Kuching Sales Oce: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Kota Kinabalu Sales Oce: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422 Frequency Listing 101.8FM Klang Valley | 99.7FM Penang | 95.4FM Johor /Johor Bahru 99.7FM Alor Setar | 100.2FM Taiping | 100.6FM Ipoh | 100.6FM Seremban 106.4FM Melaka | 101.1FM Kuantan | 101.2FM Kuala Terengganu 102.3FM Kota Bharu | 100.1FM Langkawi | 96.9FM Kuching 104.0FM Kota Kinabalu | 103.2FM Miri | 100.6FM Sandakan Astro Channel 853 Language : Mandarin / Cantonese Target Audience 10 to 29 year olds 2.03 Million Malaysia’s Listeners Per Week Aged 10+ Number 1.16 Million Chinese Listeners Per Week Aged 10+ Radio During Breakfast | 6am to 10am Station 1.17 Million Listeners Per Week Aged 10+ MY FM My Music During Drive Time | 4pm to 8pm Source – Nielsen Radio Audience Measurement, Sweep 2, 2015 for all people 10+ Peninsula Malaysia Digital Statistic my.com.my MY FM MYFM_Malaysia myfm youtube.my.com.my 743,978 Social Media Average Unique Visitors (March - May 2016) Unique Visitors is the number of MY FM average engagement unduplicated (counted only once) 767,617 enjoys 33.92% rate per week visitors to MY FM’s website over Total Fans The current industry benchmark for Facebook the course of a specified time period.
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