University of Mississippi eGrove Electronic Theses and Dissertations Graduate School 2017 Perceptions Of Ice Hockey Season Ticket Holders On The Implementation Of A Donor-Based Seating Model At Miami University, A Public Midwestern Mid-Major Institution David Coleman Barnes Jr. University of Mississippi Follow this and additional works at: https://egrove.olemiss.edu/etd Part of the Higher Education Commons Recommended Citation Barnes Jr., David Coleman, "Perceptions Of Ice Hockey Season Ticket Holders On The Implementation Of A Donor-Based Seating Model At Miami University, A Public Midwestern Mid-Major Institution" (2017). Electronic Theses and Dissertations. 624. https://egrove.olemiss.edu/etd/624 This Dissertation is brought to you for free and open access by the Graduate School at eGrove. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of eGrove. For more information, please contact
[email protected]. PERCEPTIONS OF ICE HOCKEY SEASON TICKET HOLDERS ON THE IMPLEMENTATION OF A DONOR-BASED SEATING MODEL AT MIAMI UNIVERSITY, A PUBLIC MIDWESTERN MID-MAJOR INSTITUTION Doctor of Philosophy Higher Education The University of Mississippi DAVID COLEMAN BARNES JR. DECEMBER 2017 Copyright © 2017 David Coleman Barnes Jr. ALL RIGHTS RESERVED ABSTRACT Intercollegiate athletics is a $10 billion marketplace (Suggs, 2012), with some Division I athletics operating budgets approaching $200 million. College athletics programs are charged with maximizing revenues in an effort to support and enhance the student-athlete experience. This study provides an examination of the perceptions of ice hockey season ticket holders on the implementation of a donor-based seating model at Miami University. Miami ice hockey consistently fills its venue and generates crucial revenues for the athletics department.