Roadcasting the BUSINESSWEEKLY of TELEVISION and RADIO

SEPTEMBER 14, 1964 50 CENTS 330 YEAR Ñ { roadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Ptiá9 -time producers see tape as daytime vehicle. p31 rrar rter spot TV grows 18.2% to $263.7 million. p34

Z 's Wright finds pay TV a magnetic enterprise. p44 FCC's Ford to propose plan for tall -tower farms. p78

COMPLETE INDEX PAGE 7

FOR GUARANTEED RATE PROTECTION FOR COMMUNITY RESPONSIBILITY E

:OR FIXED POSITION SPOTS OTO DELIVER THE LARGEST AUDIENCES FOR CIRCULATION

FOR MARKET INFORMATION OFOR RELIABLE MERCHANDISING SUPPORT f0 BE THE DIFFERENCE BETWEEN GOOD AND GREAT IN TWIN CITY TELEVISION!

contact your nearest Peters, Griffin, Woodward, Inc. "Colonel" for the complete story

Minneapolis -St. Paul PHOTOGRAPH BY STANLEY SiLVER

What! You still haven't heard of BRITISH CALENDAR?

How frightful! It's marvelous. A series mustn't deprive your viewers! Now, News Division of cracking good quarter-hour films... you can show British Calendar every British Information Services specially for American TV. Brim full week or every two weeks on a continu- 845 Third Avenue of things British. Terribly current...all ous basis. Or if you wish, weekly using New York, N.Y. 10022 about Royalty, Sport, Politics, Fash- thirteen or twenty -six issues. And of Or ring us up at: 212 PL 2 -8400 ion, Science, Education, Space... and course, the whole thing is free. All you BRITISH CALENDAR all that. Dash it all man, you absolutely pay is the shipping. Drop us a line at: 16mm., B/W, S.O.F., Approximately 13 minutes PAT FONTAINE ...a leading lady on the American television scene ... returns to St. Louis.. .to be a bright new star on KTVI.

THE ly7 EXCITING 4)

Pat will be a hard-hitter NEW for a powerful new KTVI ST. LOUIS CC team coming to bat in St. Louis.

BROADCASTING, September 14, 1964 3 It's a new season for television, too ... and KRLD -TV is the favorite again for 1964 -65 in the Dallas -Fort Worth market with a 40% Metro Share of Audience and 73,000 Homes Per Average Quarter -hour, Sign -on to Sign -off, Monday thru Sunday.* Put your money on the perennial winner and defending champion ... Channel 4. See your ADVERTISING TIME SALES representative. "ARB June /July '64

represented nationally by rT. Advertising Time Sales, Inc. THE DALLAS TIMES HERALD STATIONS 6,4/ ¿7u -F it/ Clyde W, Rembert, President MAXIMUM POWER TV -TWIN to KRLD radio 1080, CBS outlet with 50,000 watts

4 BROADCASTING, September 14, 1964 Ownership quotas CLOSED CIRCUIT' This is multiple- ownership week at FCC. On Wednesday commission is stein of Plough stations, current chair- ordinate radio -TV for Johnson -Hum- scheduled to consider proposed rule - man of board's executive committee. phrey ticket. He'll work with Doyle making involving mutual funds' own- There's nothing, of course, to keep Dane Bernbach in placement of broad- ership of broadcast properties. Pro- nominating committee from includ- cast advertising, of which some $3 posal is aimed at resolving dilemma ing him among possible choices-and million is ticketed for TV spots. posed by funds and oher financial in- in fact it's believed he will be included. Two other well -known broadcasting stitutions that technically violate mul- This year's board chairman is Victor names are now identified with vice 1% tiple- ownership rules by owning C. Diehm, WAIL Hazelton, Pa. Elec- presidential campaign of Senator Hu- whose of two or more group owners tion meeting is set for Nov. 13 in bert Humphrey. Morris Novik, form- total number of properties exceeds New York. er owner of wov (now WADO) New ownership limits allowed by FCC. Pro- York, and Gerald Bartell, chairman of posal, in which commission would ask Armed and ready Macfadden- Bartell, which now owns for comments on how to bring com- WADO among other properties, are pliance with rules has been on and off Senator John Tower (R- Tex.), who handling radio -TV for Humphrey cam- agenda umpteen times. blistered FCC and Democratic Na- paign, with Mr. Novik in New York But this is only warm-up for what tional Committee in last week's at- and Mr. Bartell in Washington. should be lively session at special meet- tack on use of fairness doctrine (see ing Friday. Commission then will page 70) would be delighted if Demo- Run at own risk consider entire multiple ownership is- crats were to challenge him to back up sue. Staff, which has been studying his charges. He released correspond- Broadcasters hoping for guidance natter for months, has dredged up ence conducted with FCC Chairman from FCC, on whether broadcasts of long list of proposals made over years E. William Henry in speech, but has President Johnson's news conferences -including suggestions to limit owner- two files bulging with more documen- during campaign raise equal -time ship of VHF TV's to three, if stations tation. Stations, constituents and some question may be disappointed. Re- are in major markets, and to limit li- sponsors have been writing Senator quest for ruling has been made by censees to ownership of one station of Tower for years and he'd welcome CBS, and commission is expected to any class -AM, FM or TV-per com- dare to spread it on record. consider matter this week. But if munity. Suggestions for loosening thinking of some commissioners and rules as means of aiding UHF are also At spots' cost key staff members prevail, commis- included. Staff has not made recom- sion will reply, in effect, "it depends." mendation to can mission; will ask for Helene Curtis Industries, one of TV Whether other presidential candidates direction on how to proceed in draft- customers that yelled loudest last Jan- would be entitled to equal time as re- ing proposed rulemaking. Issue is uary when Procter & Gamble ultima- sult of Johnson news conference de- thorny. Number of commissioners are tum against piggyback adjacencies was pends on content of particular broad- unhappy with present rules, which lim- followed by NAB tightening of piggy- cast, said one commissioner. "We can't it ownership to seven stations in each back control, now feels "broadcasters rule in advance," he said. "We need service (of which, in TV, no more have outsmarted themselves." Helene a factual situation before us." than five can be VHF's). But there Curtis official says company has em- Question, incidentally, is regarded are sharp differences of opinion on barked on concerted program to use as by some commission officials as more how rules should be changed. little spot TV as possible, taking up network needling as result of failure slack with more network TV and of Congress to suspend equal -time Escalator stopped print. Curtis is cutting back spot mar- law this year. As was true when net- kets, moving to stations that charge no works raised equal-time question in Movement is afoot to inject greater premium for piggybacks and, in some connection with proposed Johnson choice into election of Radio Adver- cases, using conventional minute an- broadcast in behalf of United Com- tising Bureau board chairman, starting nouncements instead of multiproduct munity Funds and Community Chests this year. In past, nominating com- spots. Company does have spot TV (BROADCASTING, Sept. 7). FCC staf- mittee each year has proposed one campaign planned in 30 major mar- fers feel CBS query is part of cam- nominee and board members have kets, but says number would be larger paign for repeal of equal-time law. elected him. Nominating committee's if piggyback problem had not come up. choice traditionally has been incum- Last winter Curtis lawyer had talked New ratings, new price bent chairman of board's executive about legal action against P &G and committee. Since executive committee NAB on grounds that P &G was using Hooper- Holmes Bureau Inc., Mor- chairman is named by board chair- its vast buying power in unfair com- ristown, N. J., newcomer to radio au- man, effect of past procedure is that, petition against smaller competitors, dience measurement field, reportedly knowingly or not, board chairman has but there's no disposition now to go has wound up preliminaries for pro- designated his own successor. This to court. Adjustments in Curtis ad- posed price structure of its planned, year, in recognition of growing dis- vertising strategy have been made diary -based national radio ratings serv- satisfaction with this system, nominat- without damage to efficiency, company ice. Company expects to make its pricing committee, headed by Wendell officials say. ing presentations before individual ra- Mayes of KBWD Brownwood, Tex., is dio networks, beginning this week. expected to suggest two and possibly Hooper -Holmes, which has no rela- make Expert advice more nominees and let board tionship to C. E. Hooper, is 64 -year- free choice. John S. Hayes, president of News- old company that in recent years has First "victim" of this break with week- Washington Post stations, will specialized primarily in personal in- tradition, if it turns out that somebody move to Democratic National Com- vestigations for major insurance com- else is elected, would be Harold Krel- mittee headquarters this week to co- panies (BROADCASTING, Feb. 10).

Published every Monday, 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS Inc. 1735 DeSales Street, N. W., Washington, D. C., 20036. Second -class postage paid at Washington, D. C., and additional offices. October 5, 1912 Woodrow Wilson said today that his western campaign tour removed doubt of his popularity in that region. As proof, the Democratic nominee for President, who is the Governor of New Jersey and the former President of Princeton University, told reporters that crowds everywhere had greeted him as "Doc," "Woody," and "Kid."

The Associated Press Brings 116 Years of Experience and Reliability to the 1964 Election Story. THE ASSOCIATED PRESS The Prestige Service WEEK IN BRIEF

Video tape may be new production factor in daytime TV Fairness doctrine problems peak quadrennially. Strouse, programs. At least six major production firms are devel- Pierson and Cox debate issue. Senator Tower labels it oping total of some 20 properties on tape for fringe -time 'Frankenstein'. Democratic state committees start moni- presentation. See .. . toring to counter political right. See ...

TAPE NEXT FOR DAYTIME TV? .. . 31 THE STATE OF FAIRNESS ... 68, 70

National and regional spot TV spending hit $263.7 mil- Bob Hope and associates sell 52.5% of KOA- AM -FM -TV lion for second quarter, up 18.2% from same period last Denver and KOAA -TV Pueblo, Colo., for $6,318,600. Buyers year. Biggest gain came from confections and soft drinks, are group already in company, Metropolitan Television Co., TVB says. See ... led by President Ralph Radetsky. See .. . SPOT TV UP FROM '63 ... 34 $6.3 MILLION SALE ... 46

FCC now seeding field for antenna farms. Planned rule - Pepsi -Cola hits the spots with new selling theme, plans making proposal would seek to eliminate air hazard com- to spend more in radio -TV. Some 400 TV outlets and more plaints from Federal Aviation Agency by grouping antennas than 3,000 radio stations will carry new pitch, both on local on FAA -approved sites. See .. . and network basis. See .. .

FCC RISES TO PROBLEM ... 78 PEPSI ALTERS THEME .. . 40

RKO's pay -TV experiment in Hartford impresses Zenith, CBS 8, opponents 2 in second game of American League which now poises to take leap itself. Study of Hartford vote on approval of purchase of Yankees. Finley, Allyn convinces Zenith pay TV is workable, poses no major score on network. Justice Department takes time out for

. threat to commercial television. See .. . word from sponsor, Ballantine. See ..

ZENITH FOR PAY TV ... 44 CBS SWEEPS DOUBLEHEADER .. . 46

Puzzled FCC investigates possibility of revising financial Willard Schroeder tells Michigan broadcasters that standards for UHF applicants. Problem: U's in multi -V National Association of Broadcasters should aim at im- markets need to be strong, but upper band shouldn't be proving government and public relations. Also wants limited to big money outfits. See ... smaller board, more frequent meetings. See ...

HOW MUCH MONEY IS ENOUGH? .. . 52 SCHROEDER LISTS NAB GOALS ... 56

DEPARTMENTS

AT DEADLINE 9 LEAD STORY 31 Hfoailcastillq BROADCAST ADVERTISING 34 THE MEDIA 44 Published every Monday, 53rd issue BUSINESS BRIEFLY 38 MONDAY MEMO 26 (Yearbook Number) published in 24 November by BROADCASTING Punted.- CHANGING HANDS 50 OPEN MIKE rims Inc. Second -class postage paid PROGRAMING 68 at Washington, D. C., and additional CLOSED CIRCUIT 5 offices. DATEBOOK 14 WEEK'S HEADLINERS 10 Subscription prices: Annual subscription for 52 weekly issues $8.50. EDITORIAL PAGE 110 WEEK'S PROFILE 109 Annual subscription including Year- book Number $13.50. Add $2.00 per EQUIPMENT & ENGINEERING 78 year for Canada and $4.00 for all other countries. Subscriber's occu- FANFARE 86 pation required. Regular issues 50 cents per copy. Yearbook Number FATES & FORTUNES 88 $5.00 per copy. Subscription orders and address FILM SALES 76 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street. FINANCIAL REPORTS 60 N.W., Washington, D. C., 20035. On changes, please include both old and FOR THE RECORD 96 new addresses plus address label from front cover of magazine. INTERNATIONAL 62

BROADCASTING, September 14, 1964 7 when you think . .. . : e ese :. s ... . .

sra AND .L / 3.. «. ,,. think . .. :aa . : . .

42 M 7, Y w fiiii mcathe strays broadcasting group inc. a trM1. 570I I .t1 :.. 7E !+ ! . i .. .4 . . oi 1 . . . . _ r C'r' .' .ftr . . . .t . . ti? t Z. ' Ir '1 . 'I'. ' al=1111Mig.. REPRESENTED BY ROBERT E. EASTMAN & CO., INC. Late news breaks on this page and on page 10 Complete coverage of week begins on page 31 AT DEADLINE

Aug. 3). Federal agency ordered ex- standing. RKO's plea to FCC change of Philadelphia properties with Capital Cities also owns WROW -AM- Westinghouse Broadcasting Co.'s Cleve- FM and WTEN (TV ) Albany, N. Y.: opposed by Philco land outlets KWY- AM- FM -TV. Philco's WTVD(TV) Durham, N. C.; WPRO -AM -TV application for new station on channel 3 Providence, R. I.; WBKB -AM -TV Buffalo, had been denied. N. Y.; WPAT-AM -FM Paterson, N. J., Philco Broadcasting Co. last Friday Philco did agree with RKO's position and wcnc(Tv) Adams. Mass. 11) (Sept. told FCC that RKO General that it violates FCC rules to order ex- Inc.'s for reconsideration of com- plea change with Westinghouse. Rules, Phil- Richard Fitzpatrick dies mission's channel 3 Philadelphia deci- co reiterated, prohibit assignment to any sion be dismissed as it fails to should party but one of licensee's choice and Richard S. Fitzpatrick, 44, veteran offer any "new facts or arguments." require that commission act only when employe of U. S. Information Agency Philco no also said RKO has grounds application has been filed. and co- founder of Washington chapter injury to claim to its private interests It would also create an overlap situa- of Sigma Delta Chi, professional jour- decision. resulting from commission's tion, Philco said, if Westinghouse were nalism society, died Friday (Sept. 11) RKO claimed four -year in- that its to operate stations in both Philadelphia of respiratory ailment at Fairfax (Va.) volvement in 3 case the channel cost and Baltimore (wJz -Tv). Philco fur- hospital. more than $2 million which could be ther noted that an exchange with West- Communications psychologist and recovered only by acquisition of Phila- inghouse was never an issue in channel head of USIA's report library at time of delphia stations. RKO said most of loss 3 case. his death, Dr. Fitzpatrick joined in was due to termination of its CBS affilia- founding SDX chapter in 1936 and tion for WNAC -TV Boston in view of served as secretary for more than 20 prospect of Philadelphia operations Deal closed for outlets years. (BROADCASTING, Aug. 31). Following Survivors include his wife, Virginia; termination of CBS contract WNAC -Tv in Detroit, Huntington and two sons, Edward, 18, and Scott, 7. affiliated with ABC, with a lower rate Services are to be held today (Monday). of remuneration, RKO said. Capital Cities Broadcasting Corp. dis- Philco said "The public interest re- closed Friday (Sept. 11) that on previ- quired that NBC be denied a renewal of ous day it completed its purchase of LBJ TV spot draws its license [for WRCV -AM -TV Philadel- WJR -AM -FM Detroit and WSAZ -AM -TV phia] and an opportunity to use that Huntington, W. Va. Capital Cities' license to obtain a Boston station over- $15.1 million purchase was approved 1st political blood rides any private interest of RKO." by FCC earlier this summer (BROAD- Commission's 5 -0 vote denied pro- CASTING, Aug. 3). Capital Cities said it First airing of TV spot for Demo- posed swap of NBC's Philadelphia sta- has increased its total debt to $36 mil- crats' Johnson -Humphrey ticket set off tions with RKO's WNAC -AM -TV and lion and repurchased 78,285 of its own row Friday (Sept. 11) in Washington WRKO -FM in Boston (BROADCASTING, shares. There are 1,353,729 shares out- where GOP and Democratic party chair-

Editorial, critics fail to sway Md. election official

Maryland county election official, cooperated with news media during He requested opportunity to an- who plans to prevent networks from spring primary but now not only swer wroP editorial and expected getting voting returns from his polls won't cooperate, but will withhold re- chance would come shortly, he said. before balloting ends on West Coast sults. Refusal last week was to NBC (Ben Strouse, president of WWDC- (see page 72), stuck to his guns Fri- request for November election cov- AM-FM Washington, at news confer- day (Sept. 11) after being criticized erage. ence Friday on stations' endorsement by Maryland secretary of state and Primary, Mr. Loftus said, affected of President Johnson [see page 76], editorial on WTOP- AM -FM -TV Wash- only Maryland voters, but at least said he also contemplated editorializ- ington. nine U. S. senators have raised seri- ing against withholding of poll re- Meanwhile, Senator Jacob K. Javits ous questions whether network com- sults. He said he has considered suit (R- N.Y.), author of plan for na- puter predictions based on fractional against election board and would tional election day that would stagger early returns in East on Nov. 3 could "look into the matter" this week.) poll closing hours across country to alter outcome in West where polls Prince Georges is suburban Wash- give effect of uniformity, was under- would still be open (BROADCASTING, ington county with 150,000 regis- stood to be writing Senate Rules Aug. 17). tered voters. Voting is by machine; Committee that Maryland incident Secretary of state had said results polls close at 7 p.m. and conceivably showed need to have prompt hear- must be posted immediately, "but I results could be tabulated within ings on his measure, S 3118. expect they won't be ready until hour. R. Thomas Loftus, chairman of 10:30 -11 p.m." eastern time (which Fulltime job for Mr. Loftus is as board of supervisors of elections, would be after polls close on West recorder of debates on floor of U. S. Prince Georges county, said board Coast), Mr. Loftus said. Senate.

more AT DEADLINE page 10

BROADCASTING, September 14, 1964 9 men signed pledges to conduct clean WEEK'S HEADLINERS campaigns. Dean Burch, Republican chairman, October fest set for FCBA said spot (on NBC -TV's Monday Night Eugene H. at the Movies, Sept. 7) pictured Senator Kummel, execu- Annual fall outing of Federal Goldwater as reckless man who might tive VP and a Communications Bar Association trigger nuclear war. Mr. Burch prompt- principal of Nor- will take place Oct. 5 at Washing- ly tried to file complaint with Fair Cam- man, Craig & tonian Country Club, Gaithers- paign Practices Committee, but Charles Kummel, New burg, Md. P. Taft, committee chairman, said, "1 York, will join In addition to usual golf, tennis, don't see our group as a necessary ele- The Interpublic horseshoe pitching and other ment in a complaint of this kind." Group of Com- events, annual baseball game be- Group, nonpartisan organization, is panies, New tween teams representing FCBA more concerned with smaller campaigns. York, as VP and and FCC will be featured. Q. B. Smith is chairman of outing corn - he said. Bigger ones can always get Mr. Kummel general corporate publicity for complaints. executive, Jan. 1, mittee. To Mr. Burch's charge that spot 1965. The Interpublic Group consists libeled Senator Goldwater, John M. of McCann-Erickson, McCann-Mar- Bailey, Democratic chairman, said any schalk, Erwin Wasey, & Ryan Ruthrauff needed to complete investigation. NAB image nominee been and various other of Republican "has smaller agencies and also wishes to study responses to CATV by would be marketing and PR subsidiaries. created himself." He questionnaire mailed to TV station li- happy, Mr. Bailey said, for fair cam- For other censees (BROADCASTING, Aug. 24). paign group to check over all Demo- personnel changes cratic TV spots. see FATES & FORTUNES Chevrolet and Buick Sale of KMSO -TV weather department and news room. Other stations, both radio and TV. approved by commission in other areas performed valiantly, with outline fall push many operating around clock. No damage to broadcast outlets was FCC last Friday (Sept. I l) approved reported, Heavy radio spot drive on 400 sta- $818,841 sale of KMSO -TV Missoula, although considerable damage resulted tions plus use of "blockbuster" five and Mont., from Mosby's Inc. to KMSO -TV from Hurricane Cleo when it hit Flori- one -half minute TV commercial on two Inc. da (BROADCASTING, Aug. 31). network shows wil help promote intro- Mosby's Inc. was owned 78.8% by duction of new 1965 Chevrolet cars A. J. Mosby, and Mary Jane Bader and Boycott of films Sept. 24, Chevrolet advertising man- Aline Mosby, each 10.1 %. Mr. Mosby ager William R. Stacy is to announce is retained as consultant at $400 per stops before starting today (Monday). Chevrolet agency is month and owns .00079% of new li- Campbell Ewald, Detroit. censee KMSO -TV Inc. In what appeared to be complete User of extra long TV commercials KMSO -ry Inc. is owned 79.36% by surrender, theater operators of the Brit- past two years, Chevrolet will place new Dale G. Moore and 20.63% by Far - ish Isles abruptly dropped their plans to five and one -half minute version on views Development Co. Mr. Moore boycott Samuel Goldwyn films in pro- Bonanza on NBC -TV Sept. 27 and Man also owns 99.26% of KGVO Missoula test of sale of 50 Goldwyn pictures to from U.N.C.L.E. on NBC -TV Sept. 29. and 78.95% of KCAP Helena, Mont. Associated Television (see page 62). Chevrolet also is using ABC -TV's Be- Dispatch from London quoted Ellis witched and radio network news shows Florida broadcasters F. Pinkney, general secretary of Cine- on CBS and NBC. matograph Exhibitors Association of Buick, meanwhile, which also debuts praised for Dora action Great Britain and Ireland, as calling Sept. 24 plans four-week radio drive move "substantial alteration in policy starting Sept. 23 on 195 stations in 97 circumstances have changed." In large- market areas plus ABC and MBS In of seaboard of battering southern Hollywood Mr. Goldwyn said, "I am networks, Roland S. Withers, Buick gen- U. S. by Hurricane Dora last week, very happy that the CEA has lifted eral sales manager, reported. Buick broadcasters were generally acknowl- ... the boycott which has kept Ameri- agency is McCann -Erickson, Detroit. edged to deserve major share of credit ... can motion pictures off British televi- for keeping public informed and injuries sion." CEA's surprise give -in to Gold- at minimum. Two Jacksonville, Fla., 60- market Remco drive wyn is seen as signal for mass invasion television stations are prime examples: of British TV by U. S. movie makers. WFGA -TV operated around clock from Remco Industries, New York, through Tuesday morning to Friday night, car- Gumbinner -North, that city, will run rying special reports and news bulletins NAB seeks extension $3,250,000 campaign this fall in 60 on hurricane as well as regular pro- markets. Campaign will concentrate on graming. It stayed on continuously, al- National Association of Broadcasters five toy items and will use local chil- though for short period it lost video Friday (Sept. 11) asked FCC to delay dren's show personalities. when winds moved microwave dish. until Oct. 19 deadline for reply com- Station sent regular news reports to ments to commission's rulemaking pro- Award due Huntley & Brinkley three networks and wTv.r(Tv) Miami, posing to govern grants in private and which like wFGA -Tv is owned by Womet- common carrier microwave services if Pulse Inc.'s 23d annual Pulse Man -of- co Enterprises Inc. facilities are provided to community an- the -Year award will go this year to two W.rxr(rv) lost its power for 24 tenna television systems. Deadline for men, NBC newsmen Chet Huntley and hours ending 3 p.m. Thursday, but be- replies is presently Sept. 18. David Brinkley. First joint award in his- fore that was broadcasting on 24 -hour NAB said it has extensive economic tory of prizes will be presented at lunch- basis, with half of its air time devoted to study under way but more time will be eon Oct. 12 at Plaza hotel in New York. 10 BROADCASTING, September 14, 1964 SATURDAYS, 11 PM MONDAYS THROUGH FRIDAYS 4:30 5:55 PM "FROM HERE TO ETERNITY" - Burt Lancaster, Deborah Kerr Featuring the best of "DAMN YANKEES" ACTION! SUSPENSE! Tab Hunter, Gwen Verdon COMEDY! DRAMA! "THE OLD MAN AND THE SEA" Spencer Tracy, Felipe Pazos "AUNTIE MAME" Rosalind Russell, Forrest Tucker "ALL THE YOUNG MEN" pIICM32 Sidney Poitier, Alan Ladd "THEY CAME TO CORDURA" go03h Gary Cooper, Rita Hayworth MDAT "BELL, BOOK AND CANDLE" James Stewart, Kim Novak An DM

12 NOON "GARDEN OF EVIL" Gary Cooper, Susan Hayward "TROPIC ZONE" Ronald Reagan, Rhonda Fleming "LADIES IN LOVE" Loretta Young, Tyrone Power

AND SUNDAY NIGHTS 11:25 PM IT'S THE CHANNEL 2 SUNDAY THEATRE" FRIDAYS, 11:20 PM "THE EDDY DUCHIN STORY" Kim Novak, Tyrone Power "JUBAL" Glenn Ford, Ernest Borgnine "THE KEY" MOVIES ARE BIG William Holden, Sophia Loren "THE LAST ANGRY MAN" Paul Muni, David Wayne ON CHANNEL 2 EXCLUSIVE- 7 NIGHTS A WEEK FEATURING MANY FIRST-RUNS! Top stars - top films! Over 700 titles including such famous packages as 7 Arts, Screen Gems, 20th Century and others. Channel 2 features a continuous parade of audience builders, backed by a continuous campaign of daily newspaper advertising and on -air promotion. Now is the time to buy - and let films sell for you in the WMAR-TV 43- county market!

In Maryland Most People Watch

MONDAYS THROUGH THURSDAYS, 11:20 PM WMAR -TVA Drama, mystery, adventure, romance CHANNEL 2, SUNPAPERS TELEVISION selected from the same great packages TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by THE KATZ AGENCY. INC.

Coming in September: Baltimore's new 1000 foot tower (1319 feet above sea level) WKNRI KNORR BROADCASTING CORPORATION THE STATION THAT KNOWS DETROIT

August 18, 1964

Dear Paul:

As WKNR continues its spectacular climb to the number one spot here in Detroit, we'd like to take this time out to look at our remarkable progress and to thank those who helped make it possible.

First among all who took part stand you, Paul, and the energetic men of your company who make up its sales force.

Your original counsel launched us on this venture and your confidence in our eventual success was a constant inspiration to us. The strong sales job done by all your offices is making it pay off even more quickly than we had anticipated.

We shall never cease to be grateful to you.

Kindest person egards.

Cordially,

alter PattersonK/wi'lGc--_ General Manager

WP/jp

Mr. Paul H. Raymer Paul H. Raymer Co., Inc. 444 Madison Avenue New York 22, New York

WKNR BUILDING, 15001 MICHIGAN AVENUE DEARBORN, MICHIGAN 313 TI 6 -8500 WKNR, Detroit, most of most of the time*

...Thank you, Pat, for that letter!

Thank you for giving us credit for cooperating with you. WKNR has been made a truly great station in a great market.

Our part in your success is further evidence

of what a representative can do if

he has a compact list and fewer diluting responsibilities. This means more time, more interest, more effort, and of course, more business for you.

R9` *Pulse 3- County Metro April, May, June,'64 Mon-Fri. tk 6 a.m. 12 mid, 12 out of 18 hours. J~

EST. 1932

PAUL H. RAYMER COMPANY, INC. Station Representatives Since 1932 NEW YORK CHICAGO DETROIT ATLANTA DALLAS SAN FRANCISCO HOLLYWOOD DATEBOOK A calendar of important meetings and events in the field of communications. alndicates first or revised listing.

SEPTEMBER Sept. 14- Public hearing on applications for community antenna television franchises before Connecticut Public Utilities Commission, State Office Building, Hartford. Sept. 14- Hollywood Ad Club, James Cor- nell, TV program analyst at N. W. Ayer & Son, will speak on "Can you really use TV selectively ?" explaining his predictions of program success and failure in the 1964 -65 season. Edward J. Pyle of Ayer's Hollywood office, will be chairman of the day. Jack O'Mara, Hollywood Ad Club president, will conduct the meeting, first of the season. 12 noon, Hollywood Roosevelt hotel. Sept. 14 -16 - International convention on military electronics, sponsored by the Mili- tary Electronics Group, Institute of Electri- cal & Electronics Engineers. Theme: Chang- ing horizons in defense electronics. Shore- ham hotel, Washington. Sept. 15- Annual meeting of shareholders of Rollins Broadcasting Inc., Bank of Dela- ware Building, Wilmington, Del. Sept. 15 -Town Hall of Los Angeles: De- bate on pay TV between Pat Weaver, president of Subscription Television Inc., new pay -TV service, and Don Belding, retired advertising executive, currently head of the Citizens Committee for Free TV. 12:30 p.m. at the Biltmore Bowl. Sept. 15- Opening of bids for proposed national telecasts of Monday Night Baseball Spectacular. 30 Rockefeller Plaza, New York. Sept. 17 -First annual stockholders meeting of Communications Satellite Corp. Sheraton - Park hotel, Washington. Sept. 17- Eleventh annual middle Atlantic public relations conference of the Public Relations Society of America. Statler -Hilton hotel, Washington. eiSept. I7- Southern California Broadcasters Association luncheon. Taylor Rhodes, vice president and executive media director of Erwin Wasey, Ruthrauff & Ryan, Los An- geles, will discuss significant changes in agency buying practices stemming from computers and other modern techniques. Michael's Restaurant, Hollywood. Sept. 18-Deadline for comments in FCC inquiry into community antenna television ownership by broadcast licensees and re- COME FOR THE WEEKEND ...Good hosts supply pleasant company, lated questions. ample refreshment, convivial conversation, valuable information, and a Sept. 18-FCC deadline for filing reply broad range of entertainments for weekend guests. KCBS Radio is a great comments on its proposed rules to gov- host. It attracts responsiveness like this for advertisers: 1380 requests for ern grant of authorizations in business radio tickets to a stage production after just two weekends of announcements. service and domestic public point -to -point microwave radio service for microwave fa- Fifty -two weekends a year, KCBS keeps Northern Californians informed cilities to relay TV programs to community and entertained. At home or on the move, all weekend, every weekend, they stay with KCBS Weekend 74... it's portable and productive!

RAB CONFERENCE SCHEDULE Dates and places for the Radio Ad- STAY FOR THE NIGHT vertising Bureau's fall management Starting at I I :30 p.m. for six nights a week, Music 'til Dawn has been conferences: soothing the night people in the Bay Area for 11 years now with music to Sept. 17 -18 - Tarrytown House, stay awake by (the popular classical kind), with Ken Ackerman. For one Tarrytown, N. Y. week, he offered complimentary tickets to a KCBS- sponsored youth sym- Sept. 21 -22 - Homestead, Hot phony concert. Any response? More than 3000 listeners packed San Fran- Springs, Va. cisco's Masonic Auditorium for the concert. KCBS delivers the same kind Sept. 28- 29-Far Horizons, Sara- of quality response to advertisers -at low nighttime rates. Nighttime is a sota. Fla. bright time to sell. Oct. 1-2--Hyatt House, San Fran- cisco. Foreground programming molds opinions, delivers adult response. In San Oct. 8- 9- Western Hills Lodge, Wagoner, Okla. (near Tulsa). Francisco, the talk of the town is the buy of the town. KCBS RADIO Oct. 12 -13 -Hotel Moraine, Chi- cago. Oct. 15- 16-Northland Inn, De- A CBS Owned Station represented by CBS Radio Spot Sales. troit.

14 BROADCASTING, September 14, 1964 Telawoman

To spread the word, telephone or tell - thing interesting in a compelling way, a-woman. An old joke, but we believe and you turn a viewer into a buyer. there's some truth in it. Chances are she'll tell someone else. However, a woman is not nearly so That's our objective: to present a sell- easily influenced as some people think. Tell ing idea so well that it goes out in a her something preposterous in a tasteless widening circle -and rings up sales at way, and you'll bore her. Tell her some- the cash register.

N. W. AYER & SON, INC. The commercial is the payoff

BROADCASTING, September 14, 1964 1S 6:30 PM EDT I PROFILES IN COURAGE

7:30 PM EDT / WALT DISNEY'S WONDERFUL WORLD OF COLOR

8:30 PM EDT / THE BILL DANA SHOW

9:00 PM EDT I BONANZA

A. 10:00 PM EDT / THE ROGUES INSIDE SUNDAY NIGHT The already powerful Sunday night lineup on NBC -TV will gain additional lead -in strength when "Profiles in Courage" -a full -hour, weekly series -makes its November 8th debut. Based on the Pulitzer Prize best -seller by John F. Kennedy, the television series -with Robert Saudek as executive producer -will bring to life the highly -charged episodes of heroism- under- fire that lie behind the history of America. With the nation's finest actors in starring roles, "Pro- files in Courage" bids fair to be one of the most exciting series of the new season. This stirring new entry will be followed by "Walt Disney's Wonderful World of Color," the all -family favorite now entering its fourth straight Sun- day night season. And the only thing surer than the Disney touch is the fact that large audiences will again be tuning in for his magic every week. Comedy's the third Sunday night attraction, with Bill Dana returning as bellhop José Jiménez. Slotted now between the powerful "Disney" and "Bonanza," "The Bill Dana Show" is a good bet to score impressively in viewer popularity. Next, of course, comes wide- ranging adventure, Ponderosa style. For five seasons now, Lorne Greene and his company of Cartwrights have been riding high in audience attention; once again, in this Sunday evening color slot, it's strictly "Bonanza" -the most popular hour television program in the world. For the night's climax, NBC offers one of the most talked -about new entries of the TV season -the dashingly different hour, "The Rogues." Inside forecast has the three gentleman scoundrels - Charles Boyer, David Niven and Gig Young - stealing the hearts of the viewing public. We wouldn't be surprised. In sum, the Sunday night lineup - embracing historical drama, adventure, fantasy and comedy -shows that television once again is putting forth its "Sunday's Best" on NBC -TV. Look to NBC for the best combination of news, entertainment and sports. antenna television systems. Sept. 18 -Radio programing clinic held by National Association of Broadcasters' pro- NAB FALL CONFERENCE SCHEDULE gram study committee. Rickey's Hyatt Dates and places for the fall con- House, Palo Alto, Calif. ference of the National Association of Broadcasters: Sept. 18 -19 -First annual convention of Maine Association of Broadcasters, Poland Oct. 12 -13 -Hotel Utah, Salt Lake Spring House, Poland Spring. City. Oct. 15- 16- Statler -Hilton hotel, Sept. 18 -20 -Board of trustees meeting of Los Angeles. National Academy of Television Arts & Sciences, Beverly Hills, Calif. Oct. 19 -20 -Hotel Skirvin, Okla- homa City. Sept. 18 -19 - First annual convention of Oct. 22 -23 -Fort Des Moines hotel, American Women in Radio & Television, Des Moines, Iowa. Tropicana hotel, San Antonio, Tex. Speakers include Marion Stevenson, NBC vice presi- Oct. 26 -27-Jung hotel. New Or- dent, New York, and Robert Pauley, ABC leans. Radio president. Nov. 9- 10- Statler hotel, Detroit. Sept. 20- 22- Meeting of Nebraska Broad- Nov. 12 -13 -Hotel Ten Eyck, Al- casters Association. Speakers include Earl bany, N. Y. Stanley, Washington lawyer and ex -FCC Nov. 16 -17 -John Marshall hotel, staffer; Bob Considine, columnist and radio Richmond, Va. newsman; John Couric, public relations vice president of National Association of Broad- casters; Senator Roman Hruska (R- Neb.): Nebraska Governor Frank B. Morrison; FCC Automation;" J. L. Hathaway of NBC, "A NEW! Commissioner Frederick W. Ford. Holiday New Cableless Microphone System;" and Inn, Grand Island. Walter Turk of English Electric Valve Ltd., Cartridge Mount* Sept. 21- Hollywood Ad Club luncheon at "A Long -Life Television Camera Tube With Universal City Studios. Al Dorskind, vice Improved Operating Characteristics." Wil- for broadcast president and treasurer of MCA, will speak. lard hotel, Washington. David Lipton, vice president of Universal Sept. 25 -Radio programing clinic held by Cartridge Pictures, is chairman of the day. National Association of Broadcasters' pro- Sept. 21 -Radio programing clinic held by gram study committee. Hilton Inn, Tarry- National Association of Broadcasters' pro- town, N. Y. Machines! gram study committee. Chisca Plaza motor Sept. 25 -North Central (CATV) Associa- hotel, Memphis. tion meeting, Holiday Inn, Rochester, Minn. Sept. 21 -Board of directors meeting of the Sept. 25 -28-Utah Broadcasters Association NORTRONICS HEAD MOUNT Associated Press Radio -Television Associa- Provo. tion, 50 Rockefeller Plaza, New York convention, Royal Inn, of REDUCES MOUNTING AND Sept. 21- 22- Nevada Broadcasters Associa- Sept. 25- 27- Southern area conference ALIGNMENT PROBLEMS! tion second annual meeting, Harvey's Wagon American Women in Radio & Television, Wheel, Lake Tahoe. Outrigger hotel, St. Petersburg, Fla. Keynote speaker will be Ed Bunker, president of the This new Nortronics Cartridge Mount, Sept. 21- 22- Pacific Northwest Community Radio Advertising Bureau, New York; AWRT eliminates the need for rear -mount Television Association fall meeting, Benson West -Central area conference, Muehlebach heads! Designed for cartridge tape hotel, Portland, Ore. hotel, Kansas City, Mo., and AWRT New Vt. handlers using endless loop tape car- Sept. 22- League of Advertising Agencies England chapter conference, Woodstock, tridges of the Fidelipac and Viking open dinner meeting, Delmonico hotel, New Sept. 26 -27-Shirt sleeve radio seminar un- type, it permits fast, easy installation York at 6:30 p.m. Carl Ally, president of der the sponsorship of R. B. McAlister Carl Ally Inc., is guest speaker. (KSEL Lubbock, Tex., and author of Brain- and alignment of up to three heads on storm, a weekly creative newsletter for one assembly! "Micrometer" adjust- Sept. 22 - Broadcast Advertising Club of station and commercial managers). Partici- Chicago sponsors joint presentation by Foote, McLendon of Dallas, ments permit setting of head height, Cone & Belding and Needham, Louis & pants include Gordon azimuth and face perpendicularity Grady F. Maples of Denver, Odis Echols Jr. - Brorby on "Measuring Television's Effec- of Clovis, N. M., Judge DeWitt Landis of special lock screw on each head bracket tiveness." Directing the presentation will be Dallas, and Bill McAlister of Lubbock, Tex. Ed of FC &B of "freezes" the adjustments. Heads are Stern and Blair Vedder NL &B. 11 a.m. -2 p.m., Grand Ballroom, Sept. 26 -27 -Fall meeting of the Illinois fastened to the bracket with a quick. Sheraton -Chicago hotel. News Broadcasters Association in conjunc- release screw clamp for fast installation. tion with Northwestern University Medill Sept. 23- Report of progress in ratings by School of Journalism. Illinois Beach State Cartridge -Mount Kits, with all neces- Broadcast Rating Council Inc. to House Park Lodge, Zion. sary hardware, are available for the Special Subcommittee on Investigations, New House Office Building, Suite 1034, 10 Sept. 27 -Oct. 2- Ninety -sixth semi- annual conversion of existing cartridge players a.m. technical conference of Society of Motion using rear -mount heads. Picture Be Television Engineers, Commo- Sept. 23-Radio programing clinic held by dore hotel, New York. National Association of Broadcasters' pro- CARTRIDGE MOUNTS COMPATIBLE gram study committee. Prom -Town House &Sept. 28- Twenty- seventh annual workshop WITH ALL NORTRONICS TAPE HEADS! motor inn. Omaha. of the Chicago Federated Advertising Club. Lester F. Lilliston, of Tatham -Laird, is 23 Typically, two Premium series half- Sept. -Fall engineering conference of chairman. 36 South Wabash Avenue. Association of Maximum Service Telecasters, track stereo heads -one used for record, Willard hotel, Washington. Sept. 29 -30- Meeting of radio code board the other for playback -and any Nor - of National Association of Broadcasters, Sept. 23- 24- Convention of the CBS Radio ironies erase head may be mounted on Affiliates Association, New York Hilton hotel. Gramercy Inn, Washington. a single assembly. Premium series heads Sept. 30 -Oct. 1 annual National As- Sept. 23- 25-Fall meeting of Electronic In- -Third feature fine laminated, precision -lapped, dustries Association, Statler -Hilton, Boston. sociation of Educational Broadcasters music low loss core structures; deposited personnel conference. Among speakers will Sept. 24 -26 -Fall meeting of the Minnesota be Carl T. Rowan, director of U. S. Informa- quartz gaps; and hyperbolic, all -metal Broadcasters Association. Speaker will be tion Agency. University of Minnesota, faces. Cartridge Mounts, as well as the FCC Commissioner Lee Loevinger. Shera- Minneapolis. entire line of broadcast quality replace- ton -Ritz hotel, Minneapolis. ment heads, are available through your Sept. 24- 26-Annual broadcast symposium, OCTOBER Nortronics Distributor. Group on Broadcasting, Institute of Elec- Oct. 2- International Radio & Television trical & Electronics Engineers. Willard hotel, Society newsmaker luncheon at Waldorf For complete information about Nortronics Cartridge Washington. E. Henry, Mounts, write for our Form 0177. Astoria, New York. William FCC chairman, is guest speaker. *PATENT PENDING Sept. 24 -26 - Fourteenth annual Broadcast Symposium, sponsored by the broadcasting Oct. 3 -Fall conference and board meeting group of the Institute of Electrical & Elec- of the Florida Association of Broadcasters, tronics Engineers. Among the participants Grand Bahama hotel and club, West End. are G. Edwards of Gates Radio, "Vanguard Grand Bahama Island. I -1 kw Transistorized Transmitter;" Robert E. Winn of RCA, "Parallel Operation of TV Oct. 2-4-New York State conference of 8173 Tenth Ave. N., Minneapolis, Minn. 55427 Transmitters;" Charles Rich of KRS Elec tronics, "Building Block Approach to Audio Indicates first or revised listing.

18 (DATEBOOK) BROADCASTING, September 14, 1964 ( Quote )

n less than six months of advertising Mrs. Filbert's Whipped Margarine exclusively on WBAL -TV, we've achieved 100% distribution in all major food stores and independent groceries plus a steady rise

in sales. Wm. A. Hottman, Jr. ( Unquote ) Advertising Manager J. H. Filbert, Inc.

Maximum Response- that's advertising efficiency. WBAL-TV BALTIMORE "MARYLAND'S NUMBER ONE CHANNEL OF COMMUNICATION"

Nationally Represented by Edward Petry & Co., Inc. Color in Chicago "Call your friends -it's Barn Dance time!" is the singing invitation to good old- fashioned enter- is tainment produced by WGN Television. And, every week, Chicagoans accept -by the thousands. WGN -TV "Barn Dance" is just one example of the color- variety WGN Television schedules to reach every audience ... carry every advertising message. WGN Again this year WGN Television will originate more color programming than any other station in the nation. Major league baseball in color, too, for the fifth year. (137 games this season.) CHICAGO WGN Television -more than 2,800 colorful hours in 1964! the most respected call letters in broadcasting He answered one of your questions wrong.

Unfortunately for him, at ITT we've Tired of complicated answers Our surviving Public Relations come to expect utter perfection to simple questions? Managers are located in: from PR our people. We teach our scientific types ANTWERP BERLIN BUENOS AIRES Well let you imagine what to talk your language. CHICAGO COPENHAGEN CROYDON HELSINKI JOHANNESBURG to happens anyone who ignores So anytime, anywhere, when LA PAZ LIMA LISBON LONDON your phone calls. LOS ANGELES MADRID MANILA a you've got question about MEXICO CITY MILAN MONTREAL Or who forgets to call you back. electronics or telecommunications, NEW YORK OSLO PARIS call the ITT Public Relations RIO DE JANEIRO ROME Manager nearest to you. SAN FERNANDO SAN JUAN SANTIAGO STOCKHOLM International Telephone and STUTTGART SYDNEY THE HAGUE Telegraph Corporation. World ...AND MANY OTHERS Headquarters: 320 Park Avenue, New York, New York 10022.

worldwide electronics and telecommunications I American Women in Radio & Television, Top of the World, Lake George; AWRT East -Central area conference, Statler -Hilton hotel, Detroit. Oct. 4 -5-Fall meeting of the Texas Asso- ciation of Broadcasters, Hotel Texas, Fort Worth. Oct. 4- 6- Meeting of North Carolina Asso- ciation of Broadcasters, Grove Park Inn, Asheville. Oct. 5-6-Fall convention of New Jersey Broadcasters Association, Nassau Inn, Princeton. Oct. 6 -Tenth annual conference of The Advertising Research Foundation will en- compass a general session in the morning and two concurrent sessions in the afternoon, one devoted to predicting advertising results, and the other to measuring the audiences of business publications. Hotel Commodore, New York. Oct. 6.-Tenth Wisconsin FM Station Clinic Harold A. Engel, chairman. Center Building, University of Wisconsin, Madison. Oct. 7- Internatonal Radio & Television Society newsmaker luncheon at Waldorf Astoria, New York. Howard H. Bell, director of the code authority for the National Association of Broadcasters, is speaker. Oct. 8- 9- Meeting of Tennessee Association of Broadcasters, Mountain View hotel, Gat - linburg. Oct. 8- 10- Meeting of Alabama Broadcast- ers Association, Tuscaloosa. Oct. 9 -10 - California CATV Association semi -annual meeting, Edgewater Inn Marina hotel, Long Beach, Calif. Oct. 9- 11- Mideastern area conference of American Women in Radio & Television, Marriott motor hotel, Philadelphia. Oct. 12 -16 - Audio Engineering Society's 16th annual fall convention and exhibition of professional products. Barbizon -Plaza hotel, New York. Oct. 14- International Radio & Television Society newsmaker luncheon at Waldorf Astoria, New York. Sylvester L. (Pat) Weaver, president of Subscription Television Inc., in guest speaker. Oct. 16- Deadline for reply comments in FCC inquiry into CATV ownership by broadcast licensees and related questions. DX Texaco refin- Oct. 16 -18 -Board of directors meeting of Employees of Tulsa's Sunray and American Women in Radio & Television, Hilton hotel, New York. eries help make up the $21/2 billion effective buying Oct. 19 -21 -Fall meeting of the Kentucky power of the booming Tulsa market. And Channel 2 Broadcasters Association. Jennie Wiley State Park, near Prestonburg. offers most complete coverage of this market, with Oct. 19- 21-Twentieth annual meeting of in parts of Kansas, Arkansas and National Electronics Conference McCormick bonus coverage Place, Chicago. Additional information may be obtained from R. J. Napolitan, NEC, 228 Missouri. North LaSalle Street, Chicago. Oct. 20- Federal Trade Commission hearing on proposed rulemaking to define proper description of TV screen sizes. IT'S A TULSA FACT! Oct. 21- 22-Central regional meeting of YOU CAN'T BUY ALL American Association of Advertising Agen- cies in Chicago at Hotel Continental. OF OKLAHOMA Charles S. Winston Jr., executive vice president and general manager of Foote, Cone WITHOUT TULSA! & Belding, that city, chairman of meeting. Oct. 21- 23-Fourth annual general meeting More than 50% of Oklahoma's of the Institute of Broadcasting Financial retail sales are made in Management, Sheraton -Cadillac hotel, De- annual troit. the coverage area of Tulsa's Oct. 21- 23- Fourth International Film & quality television station. TV Festival of New York, to be held in conjunction with the eighth annual Indus- trial Film and Audio -Visual Exhibition. New York Hilton hotel. Robert E. Spinner, president of Marketscope Research Co., New JTV York, will discuss "How to Measure TV Ad- KVOO¡ vertising Effectiveness." For additional information, write: Industrial Exhibitions Inc., 17 East 45th Street, New York 17. Oct. 22- 23- Meeting of Indiana Broadcasters Represented Nationally by (Edward Association, Marriott hotel, Indianapolis. Indicates first or revised listing. fROA6CASTIN.6, September 14, 1964 (DATEB00K1 23 BROADCASTING PUBLICATIONS INC. OPEN MIKE® PRESIDENT SOL TAISHOFF VICE PRESIDENT MAURY LONG VICE PRESIDENT EDWIN H. JAMES VICE PRESIDENT WaNFIELD R. LEVI SECRETARY LAWRENCE B. TAISHOFF Germ of an idea TREASURER B. T. TAISHOFF COMPTROLLER IRVING C. MILLER ASST. TREASURER JOANNE T. COWAN GROUCHO EDITOR: I have had several letters as a result of my Monday Memo (BROAD- Just bought by Jim CASTING, Aug. 24). The majority of Ferguson, Program them are complimentary -from retailers and the broadcast media. Director of WAGA -TV, I believe the article will result in some Executive and publication headquarters' Atlanta, Georgia. The hard thinking by broadcast management BROADCASTING -TELECASTING Bldg., 1735 DeSales on relationships with local retailers. Street. N.W., Washington, D. C. ZIP code greatest episodes 20036. Telephone: 202 Metropolitan 8 -1022. could result in the mer- It creation of EDITOR AND PUBLISHER from Groucho's all - chandise departments devoted to devel- Sol Taishoff time network hit oping professional radio -TV programs series. and spot packages for retailers. -J. D. Editorial Peterson, advertising manager, Hudson's VICE PRESIDENT AND EXECUTIVE EDITOR Edwin H. James Bay Co., Vancouver, B. C. EDITORIAL DIRECTOR (New York) Rufus Crater MANAGING EDITOR Art King a What's in name? SENIOR Eorroas: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago). EDITOR: I have been quite interested Leonard Zeidenberg, David Berlyn (New and rather amused (in a melancholy York), Rocco Famighetti (New York); Asso- CIATE EDITORS: Sid Booth, Sherm Brodey. way) in some of the names that are George Darlington; STAFF WRITERS: Gary being proposed to head the National Campbell, Barry Crickmer, Jim deBetten- court, Larry Michie. Victor Rossi; EDITORIAL Association of Broadcasters. Once again AssISTANTs: Bill Bayne. Sonya Lee Brock - stein. SECRETARY TO THE PUBLISHER: Gladys the names predominant are people who Hall. know absolutely nothing about the trials and tribulations of our industry. Business The amazing thing to me is that so VICE PRESIDENT AND GENERAL MANAGER Maury Long many of the fellows that advocate these VICE PRESIDENT AND SALES MANAGER names are the same people who were Winfield R. Levi (New York) loud and emphatic in condemning the ASSISTANT PUBLISHER President of the U. S. when he ap- Lawrence B. Taishoff ©CALL NBC FILMS pointed Newton Minow and E. William SOUTHERN SALES MANAGER: Ed Sellers: PRO- DUCTION MANAGER: George L. Dant; TRAFFIC Henry to be chairmen of the FCC. A MANAGER: Harry Stevens; ADVERTISING AssrsT- big beef is always that they know ANTS: Robert Sandor, Richard LePere, Carol Ann Cunningham. Claudette Artini: SFCRE- nothing about the industry. TARY TO THE GENERAL MANAGER: Doris Kelly I certainly think we should start COMPTROLLER: Irving C. Miller; ASSISTANT AUDITOR: Eunice Weston. thinking of a broadcast- experienced man to head our association. -Victor C. Publications and Circulation BROADCASTING distributes more Diehm, president and general manager, DIRECTOR Or PUBLICATIONS PAID circulation annually than WAZL Hazelton, Pa. John P. Cosgrove Milton Adams, William Criger, David A. the combined total of all other Cusick, Lisa Ishii, Christer Jonsson, Tannor publications in its field. Kopp, Edith Liu, James Williams. Leave them alone Bureaus EDITOR: Re the Aug. 17 Monday Memo New York: 444 Madison Avenue, ZIP code 10022. 212 Plaza 5 -8354. by Russ Telephone: iiiiiiaiiiiliiiiiii% Alben of Helitzer, Waring and EDnoszAL DIRECTOR: Rufus Crater; SENIOR . Wayne: The use of "so- called 'public Earroas: David Berlyn, Rocco Famighetti; ' STAFF WRITERS: John Gardiner. Ellen R. Mc- -e,lll% service' " time to promote every pet Cormick; ASSmTANT: Frances Bonovitch. charity, give -us -more, etc., is bad enough VICE PRESIDENT AND SALES MANAGER: Winfield without R. Levi; INSTITUTIONAL SALES MANAGER: the deliberate aiming of such Eleanor R. Manning; ADVERTLaarG REPRESENTA- announcements at "kids." TIVE: Robert T. Fennimore; ADVERTISING ji AssrsTANT: Beryl W. Stern. In place of the multitude of minutes Chicago: 360 North Michigan Avenue, ZIP devoted to the type of public service ad- code 60601. Telephone: 312 Central 8 -4115. SENIOR EDrroR: Lawrence Christopher: Mm- vocated by Mr. Alben, why not put to- WEST SALES MANAGER: Warren W. Middleton; gether some exceptionally fine history ASSISTANT: Rose Adragna. where- Hollywood: 1680 North Vine Street, ZIP films; science; electronics, and how it code 90028. Telephone: 213 Hollywood 3 -3149. works; basic mechanics, in the form of SENIOR EDITOR: Bruce Robertson; WESTERN action SALES MANAGER: Bill Merritt. cartoons or other interesting presenta- Toronto: 11 Burton Road, Zone 10. Tele- tion forms. The "kids," phone: 416 Hudson 9 -2694. CORRESPONDENT: having been James Montagnes. exposed to this type of TV, and having gained insight to what they would like BROADCASTING Magazine was founded in 1931 // to make a life's work, will probably by Broadcasting Publications Inc., using the title, BROADCAsTINC-The News Magazine of RUST CRAFT earn enough money as adults to con- the Fifth Estate. Broadcast Advertising* tribute to the type of public service Mr. was acquired in 1932, Broadcast Reporter in STATION 1933 and Telecast* in 1953. BROADCASrnrc- Alben wants. -R. E. Sullivan, 2958 TE.rcASratc was introduced in 1946. Woodrow Avenue, Cincinnati. *Reg. V. S. Patent Office Copyright 1964 : Broadcasting Publications Inc.

24 BROADCASTING, September 14, 1964 OUR NEW BASE IS

277 i O AVENUE NE YO 10017

IF YOU DON'T CALL US 26-6000' WE WILL CALL YOU

ETERS, RIIFIFIN 9 ® ODWARD9 INC. PIONEER STATION REPRESENTATIVES SINCE 1932

BROADCASTING, September 14, 1964 25 MONDAYMEMO from WALTER WEIR, West Weir & Bartel Inc., New York

Credibility and criticism of TV commercials

It should be a little more than curi- cates that memory retention of the con- number of high school graduates has ous, especially to advertisers spending tents of a commercial is frequently aug- climbed from 25 million to 51 million. the major portion of their appropriation mented by a high level of irritability- If the number of the educated is grow- in the medium, why repeated studies of which would seem to confirm the an- ing at so fast a rate (so that, by 1970, TV commercials reveal all too many of cient political precept of I don't care there will be more than 70 million high them to be looked upon as less credible what they say about me so long as they school graduates and almost 11 million and more annoying than most news- remember my name. college graduates) how come The Bev- paper and magazine advertisements, Where Does Trouble Lie? It does erly Hillbillies is viewed by more peo- and radio commercials -generally in not follow that a TV commercial must ple than any other program on televi- that order. be irritating in order to sell. But since sion? Are TV commercials less credible? no small number of the irritating few However, if TV is a medium tuned Are they actually more irritating than have been successful, the question must in chiefly for diversion, if it is viewed newspaper or magazine or radio adver- again be asked: Does the irritation lie in largely as an antidote for boredom, tising? Why don't TV viewers protest the commercial itself or does it spring then it would in no way be a measure of programs devoid of commercials? And from its interruption of, and sharp con- intellectuality but a measure of relaxa- is the sound level of a TV commercial trast to, the mood of the viewer when it tion. so much higher than the sound level of comes on? Some people resent the in- This could present a most important the surrounding program? trusion of even generally nonirritating consideration in the preparation of TV It can be argued that TV commer- commercials in television programs they commercials. For except as it prom- cials "frustrate" the viewer-insofar as view. ises relief for a condition even the di- they are inescapable. In a newspaper or People pick up newspapers and mag- version of TV cannot alleviate, a TV a magazine one can choose whether or azines specifically to obtain information commercial intended for any type of not to read an advertising message. But -of one kind and another. Radio is program other than news, discussion or this cannot be the total explanation of seldom tuned in for the same reason, public service, should be so written as TV commercial irritability, and a sim- except that it does have strong identifi- to cause least resentment over the dis- ple experiment can confirm this. cation with spot news coverage. While ruption of the narcotic state. This is It is interesting -even revealing -to TV brought spot news into the home not to say that it should be made easy sit through a "program" of TV com- not only verbally but visually, its pri- to take. mercials, a 30- minute film of assorted mary identification has been with enter- The remark has been made that no commercials or just beer commercials, tainment and diversion. door -to-door salesman would ever "sing" or just automobile commercials. Not The key word here might well be di- his pitch to the lady who answered his all the commercials selected by the version. When people feel a desire for knock. But the singing commercial American TV Commercials Festival or entertainment, they generally go out- does come close to presenting purchase by Harry Wayne McMahon are funny to a movie, to visit a friend, to a party. propositions in an easy -to-take way. So or even entertaining, but seen one after Entertainment is generally selected. does a Chun King commercial, a Laura the other for a 30-minute stretch they With something so constantly available Scudder commercial or a Cracker Jack do not appear deserving of some of the as TV, the medium may quite likely be commercial. opprobrium directed at TV commer- viewed less for entertainment than for There is no escaping the fact that ad- cials in general. sheer diversion. vertising messages do have to contend Tolerant Attitude And this is not Good Question Many people won- with the set of mind, the mood, created solely because an audience that would der about the intellectual level that TV by the media carrying them. And this customarily watch a 30- minute film of viewing, judged by program ratings, is particularly critical in TV, not only commercials would probably be one seems to indicate. They are aware that because of the essentially diversionary composed chiefly of advertising men. the number of college graduates has nature of the medium, but also because It's surprising how much more toler- doubled since 1940 -from 3.5 million if you fail to connect on TV you usually antly TV commercials are received, by to more than 8 million and that the fail in box -car numbers. any viewer, 20 to 25 at a time, than single commercials in the matrix of an evening's TV viewing. This would appear to indicate that TV commercials, when they are found Walter Weir, chairman, executive commit- annoying, are found so chiefly because tee, West, Weir & Bartel Inc., New York, of the set of mind they encounter -a had his own agency in 1945 and merged mental attitude not conducive to their it in 1951 with Donahue & Coe Inc. In Jan- being accepted as "helpful" or "informa- uary 1964, Donahue & Coe was merged tive" (in the way that newspaper or with Ellington & Co. to become West, Weir magazine advertising generally is) but & Bartel. Mr. Weir began his advertising which, instead, causes so many TV career in 1928 as copywriter with N. W. commercials to be judged as interrup- Ayer & Son, then was associated with the tive. Blackman Co. (now Compton); J. M. No inverse relationship has ever been Mathes; Lord and Thomas (now Foote, established between the irritability level Cone & Belding); Kenyon & Eckhardt. of a TV commercial and its "selling power." In fact, some research indi-

26 BROADCASTING, September 14, 1964 Michigan Governor George Romney is interviewed by WKNR News Director Philip Nye on the state's rapidly rising economy. In the last 12 months Michigan and Detroit have Everything that concerns Detroit experienced an 8.2% increase in personal in- concerns WKNR News come and 104,000 new jobs have been added to the area's economy.

WKNR News concentrates on everything that concerns Detroiters with two up- to -the- minute reports each hour.

You can reach Detroiters quickly and effici- ently with WKNR Contact News. Your Paul is 4 KeeNeR Salesman or Raymer man WKNR ready to show you how. BROADCASTING CORPORATION THE STATION THAT Mrs. Fred Knorr, Walter Patterson, President Es. V. P. & Gen. Mgr. KNOWS DETROIT Represented nationally by the Paul H. Raymer Co.

BROADCASTING, September 14, 1964 27

The moment the ball leaves the quarterback's hand, chances are he will be in total darkness, CBS buried under an avalanche of swarming violence, unable to see the nose in front of his face - assuming it's still there.

But you'll see it all: the hand off... the pass...the completion...the break -away...and the dash into the end zone -as NFL football takes over the nation's screens each Sunday. There's no more thrilling spectacle in the world of sports, and this season as during the past three seasons, it can be seen only on the CBS Television Network. Indeed there'll be more of it this year than ever before - including a number of Sunday afternoon double- headers, the NFL Championship Game and the NFL Playoff Game.

This kind of excitement not only in sports, but in every area of entertainment and information, has made the CBS Television Network the most powerful advertising medium in the world by capturing the nation's largest audiences.*

',Largest for nine straight years, based on Nil estimates of average audiences, 6 -11 pm, seven nights, subject to qualifications available on request. Dr. Max, Staff Pediatrician, and Rapt Friends

Every station has a kid's personality- it's almost a FCC regulation. But our Dr. Max is different. He isn't a cowboy. Or a sailor. Or a spaceman. Or a clown. Or an uncle. Or a gramps.

He isn't even a lovable old codger. (He's lovable, but he doesn't work at it.) He isn't fey. Or precious. Or whimsical. Or coy.

Or full of the hearty bombast that makes a youngster quiver with dis- taste.

Well, what is he? Himself: Doctor Max. He inspires what you see pictured.

Our last book was an ARB for March, 1964. The good doctor (office hours 4 to 5 P.M. daily) was tops all week long-a high of 25, and no rating lower than 20.

(For appointments, check with our national representatives, The Katz Agency.)

WMT -TV CBS Television for Eastern Iowa Cedar Rapids-Waterloo Affiliated with WMT, WMT -FM; K -WMT, Fort Dodge; WBBC, Duluth THE TELEVISION September 14, 1964, Vol. 67, No. 11 Tape next for daytime programs? Major producers will compete for network daytime slots by using video tape; others watch with interest, ready to try tape if it proves success

The attractive possibilities of video network showing because of the large as five- times -a -week presentations dur- tape, together with the increasing de- financial remuneration involved. They ing daytime hours, with the 4:30 -7 p.m. mands of daytime and other nonprime- paid scant attention to production for period often mentioned by producers, time television programing are generat- other segments of the broadcast day, and late evening (after 11 p.m.). These ing a new development in the otherwise except for occasional cartoon and spe- offerings are intended either for net- narrowing channel of television pro- cial program production. work or syndication, depending on their gram supply. This foray into tape does not mean acceptance. Some projected shows are Several major television production that the powerhouse producers will conceived as once -a -week entries for companies, sensing the possibilities of abandon or relax their efforts to secure network presentation. the combination of demand and simpler prime network spots for filmed proper- Producers acknowledged they are production practices, are setting their ties. They realize that the "big money" "feeling their way" in the tape program- sights beyond prime -time network film is in the prime -time network field, but ing ventures and full -blown efforts in programing. they are becoming convinced that there this direction may be several months At least six of the larger companies, are opportunities for certain types of or a year away. Even production com- BROADCASTING learned last week, are set taped properties which can be offered panies that are not immediately explor- for a jump into video tape production for network or syndication in periods ing tape conceded they are watching de- of programs intended for daytime and outside of the 7:30 -11 p.m. period. velopments in this area. other fringe time presentation. This is Producers generally were reluctant For the past several years, entertain- the first such major entry into the field last week to discuss the nature of these ment tape programing -as opposed to of video -taped programs for network programs since they are virtually all in documentaries, news and special events, use. the development stage, but they ac- a traditional user of this form-has At least 20 properties are in various knowledged they fall into the personali- been the domain of the smaller pro- stages of development, intended either ty- variety type; daytime serials ( "soap ducers, the station groups and individu- for network or syndication and for mul- operas "); audience participation and al stations. The reasons cited by the tiple or once -a -week presentation. game shows and children -oriented pro- major producers for their dip into tape Among the well -known organizations grams. are as follows: with tape in their immediate futures Most of the tape efforts are projected There is a desire to become in- are Universal Television (MCA), Screen Gems, United Artists Television, Four Star Television, Independent Television Corp. and MGM -TV. Regarded as the most significant and Ten five -a -week soap operas from Universal dramatic development in this field is a -the- the report that Universal Television in- Universal Television and MCA - gram that will provide behind tends to create and produce eight to ten TV made it clear last week that they scenes glimpse of Hollywood enter- daytime serials (see this page). Sev- plan to "invade" the daytime televi- tainment and will spotlight Universal eral weeks ago the Screen Actors Guild sion field: they revealed plans to pro- performers as guests. This series will -hour an announced that it had signed an interim duce eight to ten half -hour "soap be either of a half or hour a week, and will tape agreement with Universal for a operas" on a five -day -a -week basis. duration, five times five -times -a -week program, Celebrity Universal Television, the TV pro- be offered for either network or Room. This plunge by Universal into duction arm of MCA, will be the syndication. tape TV and into the daytime picture means by which the giant television Mr. Berman provided details on three of the new "soap opera" series. is especially noteworthy because the organization intends to challenge One will be called A New Land, and company is owned by Decca Records, established TV entrepreneurs in the will center on the ex- which, in turn, is controlled by MCA. hours between 9 a.m. and 7:30 p.m. "population Production Leader For many years, MCA is regarded as the kingpin pro- plosion" in Southern California. The MCA has been the acknowledged leader ducer in the prime -time field. second is Bright Horizon, based in film, in the production of filmed series for Bertram Berman, executive pro- part on "The Virginian" feature television, primarily prime -time network ducer in charge of daytime produc- and Magnificient Obsession, a TV version of a motion pic- although at one time it was a substantial tion for Universal TV, reported that Universal producer of syndicated shows. in addition to the projected daytime ture released in 1935. Contract play- is work on ers at Universal will be used in these In recent years, leading producers - serials, the company at distributors have specialized in creating the pilot of Celebrity Room, a pro- series. and selling TV film series primarily for

BROADCASTING, September 14, 1964 31 TAPE NEXT FOR DAYTIME PROGRAMS? continued longer is involved in this project.) Tape Plans A summary of major production company plans in the TV volved in all parts of the television spec- cost from $30,000 to $40,000 a week taped programing area follows: trum, rather than merely prime time, for daytime stripping and added: "this Universal-MCA -TV: The most ambi- as a means of expanding their activities. may not make it financially worthwhile. tious undertaking in the taped program- The odds against producing prime - We prefer to take our chances on prime ing field is being undertaken by Uni- time, first -run syndication series have time where the returns are larger." versal Television in conjunction with grown steeper as time slots have be- The interim tape agreement with the sales arm, MCA -TV. Universal TV come scarcer and the opportunities for SAG opens the way for major film has disclosed plans to produce eight to turning a profit slimmer because of studios with tape production plans. Sev- ten soap operas plus a taped program rising costs. eral years ago the American Federation already in production, tentatively titled The gradual drying -up of sources of Television & Radio Artists and SAG Celebrity Room. of supply, including feature films, off - reached an agreement on tape jurisdic- An across -the -board half-hour or network series and first -run programs, tion. It provided that if a video -tape dictate that an alternative programing show is produced at a film studio the performers fall under AFTRA's jurisdiction. If it is produced at a station, network or a tape production studio, AFTRA is the bargaining union. If a film studio produces a program at a station or network, as has happened, AFTRA's contract prevails. SAG's minimum program fee structure, similar to AFTRA's, calls for $150 for programs up to one-half hour in length and $210 for a program more than one -half hour and up to one hour in length. On a rerun of taped programs, the SAG pact calls for the ne- gotiation of an agreement, and if none is reached within 30 days, the following minimum percentage of program fees shall apply: first and second reruns, 75% each; third, fourth and MGM -TV will be ready with taped pro- fifth, 50% each; sixth 10 %; seventh, grams sometime in 1965, John Burns, Screen Gems will have a tape show on 5 %; eighth and all additional reruns, vice president and sales manager, told the air soon, John Mitchell, vice presi- one payment of 5 %. reporters when questioned. dent in charge of sales, told question- SAG said the agreement applies at ers last week. this time only to Universal Pictures (MCA) and Metro -Goldwyn- Mayer. (At the time of the SAG announce- hour show intended either for network or syndication. ment, MGM planned to produce a half - means be devised. Tape programs, they hour taped show five- times -week called Lou Friedland, vice president in feel, may be the proper approach. charge of syndication for MCA-TV. The Ken Murray Show, but a spokes- There is some precedence for taped explained man said last week the company no last week that his company shows which have done reasonably well, is "interested" in becoming involved including the Steve Allen Show and in all facets of television, including tape more recently the Lloyd Thaxton Show, and all parts of the day. Taped pro- which is produced by xcoP(Tv) Los grams, he said, represent a supplemen- Angeles and syndicated by MCA -TV, tary effort on the part of the organiza- now in 51 markets. tion and are not intended to replace off- Cost, of course, is a factor. Program- network or feature films, although he ing executives contended that tape is noted there is a dwindling supply of not "per se" more economical than film features and only selected off -network on a strictly comparative basis. But properties can be marketed because of they acknowledged that the type of cost factors. program that lends itself to tape (per- Screen Gems: Two to three taped sonality shows, audience participation, properties are being developed by SAG etc.) is not in the same cost league as but the company declined to provide de- series associated with film (dramas, ac- tails. John Mitchell, vice president in tion- adventure, situation comedies). charge of sales, said an announcement The Other Side The tape gambit on the company's activities in this area has its detractors. Several producers in- would be made next month and added sisted that the cost of taping salable that "Screen Gems definitely will have programs could run prohibitively high. a tape show on the air soon." Asked Their position was that tape produc- to elaborate on the company's interest Four Star has two or tions could succeed most often in day- three pilots of in tape, Mr. Mitchell said: "tape hap- time, taped network strip situations rather than as shows, Len Firestone, pens to fit the format of things we once -a -week presentations. vice president and general manager of want to do. That's all." Four One producer estimated that even a Star Distribution, said. Taped Series Four Star Television: modestly budgeted tape show would This company has placed its first regu- 32 (LEAD STORY) BROADCASTING, September 14, 1964 lar- season taped series, Shenanigans on and sales manager, and will be ready tiations are in progress for the male ABC -TV, starting this fall on Saturday with properties in early 1965 or that leads of both series. If all goes well, morning. It is a game show slanted fall. The opportunities for video tape the pilot episodes will be completed toward children and starring comedian are in the daytime area and will be the before Christmas. He said when they Stubby Kaye. During the past summer, types of shows -soap operas, game pro- are a little more developed, he will prob- Four Star TV landed a half -hour re- grams -that are not competitive with ably take them to the TV networks, placement show on CBS -TV called filmed series. which have already expressed interest, Celebrity Gaine. Len Firestone, vice Warner Brothers Television: Joseph but he has not done so yet. He previ- president and general manager of the Kotler, vice president of WB's televi- ously produced Route 66 as well as Four Star Distribution Corp., reported sion division, said the company is in- Naked City and a number of other TV last week that the parent company has vestigating daytime programing, but is series, such as Rin Tin Tin, Circus Boy two or three pilots of network shows. not certain when it will become in- and The Adventures of a Bengal Lancer. An indication of Four Star TV's involved in such activity. He was one of Herbert Leonard Enterprises also has terest in tape programing, he said, is several producers who wondered wheth- two theatrical motion pictures in pre- er tape production for nonprime -time scheduling could be profitable at this time, but he acknowledged this was an area "worth exploring." He said WB intends to be active in daytime with its cartoon series and with daytime specials for the present, and will watch tape developments carefully.

Leonard prepares two series for '65 -66 season Herbert Leonard Enterprises has two TV series in initial stages of preparation for the 1965 -66 season, Herbert B. Leonard, president, announced Wednesday. One is an hour dramatic comedy, described by Mr. Leonard as "a realistic satire," which will be filmed Tape represents a supplementary ef- chiefly on location in San Francisco as Warner Brothers is investigating day- fort for MCA -TV, says Lou Friedland, the producer's earlier series, Naked time programing but hasn't made up vice president in charge of syndica- City, was filmed on the streets of New its mind on the next step, says Joseph tion. But the company is interested. York. Kotler, vice president for TV. The second series, a half -hour comedy, deals with the adventures of the young king of a small European coun- the establishment of a so- called "live try who gives up his throne to come production stages for United Artists, department" to create video -tape series. to the United States and achieve suc- marking Mr. Leonard's return to this United Artists Television: M. J. cess American style, with the police field after a decade of concentration on (Bud) Rifkin, executive vice president chief of his former land in hot pursuit. TV production. The new firm has of- in charge of sales, said the company is The pilot scripts for both series are fices at 8530 Wilshire Boulevard, "looking into a number of situations" well along, Mr. Leonard said, and nego- Beverly Hills, Calif. Telephone is 657- in the tape area to fit into nonprime - 4440. time periods. These projects are designed for 1965, he said. Mr. Rifkin ABC -TV sets news show voiced the view that the diminishing supply of feature films and the sale of in Wednesday night slot top features to the networks could help the sale of tape programs to stations. ABC -TV's plans are set to present The company, he observed, has had ex- a weekly news feature on Wednesdays, perience with tape in the past and this 10:30 -11 p.m. EST, starting Nov. 11. year produced 13 half -hour programs. Entitled Scope, the program, which is titled pro football specials. He feels being offered for sponsorship, will be there is a market for sports programs produced by ABC News and will ex- on a regular basis and for shows of a amine people and places, "crises and specialized nature. curiosities" the world over. In a given Independent Television Corp: ITC' week, the program may highlight an im- has produced 12 one -hour programs portant news event or news story, but titled The Jo Stafford Specials, which in the main, it will be a news feature. were made in Britain. It is currently Before the Nov. 11 program, ABC - exploring the tape field for possible pro- TV will present a series of special po- duction in the U. S. in line with its be- litical programs. This half hour on the lief that tape lends itself to certain Programs on tape for nonprime time 1964-65 schedule is being programed by types of specialized programing. are being probed by United Artists, the network. The period was indicated MGM -TV: The company is examin- M. J. (Bud) Rifkin, sales executive vice as time returned to affiliates for local ing the role of tape in programing, ac- president declared. programing in a summary printed a cording to John Burns, vice president week ago.

BROADCASTING, September 14, 1964 33 BROADCAST ADVERTISING 2d quarter spot TV up from '63

TVB reports 18.2% business increase reaching $263.7 million; confections, soft drinks show 46% rise; six firms make top 100 for first time

Spot television spending - national 16. Gillette 2,890,200 31. Lestoil Products 1,539,900 and regional- soared 18.2% in the sec- 17. Kellogg 2,886,800 32. Corn Products 1,491,500 ond quarter of 1964 above the same 18. Ford Motor Co. /dealers 2,539,800 33. Helene Curtis 1,469,200 19. Royal Crown /bottlers 2,510,300 34. Scott Paper 1,414,100 period a year ago, reaching $263.7 mil- 20. Jos. Schlitz Brewing 2,233,100 35. United Vintners 1,351,400 lion. 21. Shell Oil 2,055,100 36. Simoniz 1,340,400 Confections and soft drink advertis- 22. Anheuser -Busch 1,970,300 37. Brown & Williamson 1,332,300 ers registered the biggest dollar gain of 23. Mars Inc. 1,969,800 38. Ralston Purina 1,328,100 24. Chrysler Corp. /dealers 1,906,400 39. Pet Milk 1,326,800 any category for the quarter showing 25. General Motors /dealers 1,892,000 40. National Biscuit 1,318,100 a 46% rise to $27.3 million. 26. Borden 1,857,800 41. U. S. Rubber 1,292,700 The quarterly spot data, prepared by 27. P. Lorillard 1,698,000 42. Avon Products 1,269,800 N. C. Rorabaugh and being released to- 28. Carnation 1,689,200 43. Pabst Brewing 1,261,800 29. Beech -Nut (Monday) by the Television Bureau Life Savers 1,687,700 44. Canadian Breweries 1,230,600 day 30. Standard Brands 1,641,600 45. National Dairy Products 1,215,100 of Advertising, notes that the 18.2% 46. Revlon 1,133,700 overall gain for the quarter represents 47. Eastern Air Lines 1,124,100 reports from 393 television stations, 48. Sears Roebuck 1,118,300 while the report for the second quarter 49. Shulton 1,083,700 50. Campbell Soup 1,053,400 of 1963 indicated spot sales by only 347 51. Seven -Up Co. /bottlers 1,024,800 stations. 52. Frito -Lay 1,020,300 The 320 stations that reported in the 53. Gold Seal Co. 1,019,100 second quarters of both 1963 and 1964 54. Falstaff Brewing 1,009,700 55. Sterling Drug 991,600 had a gain of 17% for the period. 56. H. J. Heinz 980,900 New on List Advertisers which 57. Noxzema Chemical 935,500 made the top 100 spot TV list for the 58. Liggett & Myers 925,500 first time in any quarter were American 59. Eversharp 916,900 Airlines, 60. Charles Pfizer 903,200 Olin Mathieson Chemical 61. American Motors /dealers 892,400 Corp., Purolator Products, Schweppes 62. Carter Products 886,400 Ltd. (bottlers), Wham -O Manufacturing 63. E. & J. Gallo Winery 876,600 Co. and Toro Manufacturing Corp. 64. American Can Co. 846,800 Outlays for prime time spots in- 65. Welch Grape Juice 814,300 66. American Airlines 811,800 creased by 31% from $64.3 million to 67. Olin Mathieson 773,400 $82 million, the largest increase for any 68. American Oil 771,600 day part. 69. Miles Laboratories 767,300 A TVB analysis of spot spending by 70. Purolator Products 758,300 71. Chesebrough- Pond's 724,800 commercial length shows announce- 72. Foremost Dairies 709,100 ments of 40 seconds and over taking 73. Liebmann Breweries 688,100 65% of the total; 20's to 30's, 19.4 %; 74. U. S. Borax & Chemical 685,400 eight to 10's, 6.8% and programs, 75. Johnson & Johnson 665,800 8.8 %. 76. P. Ballantine & Sons 657,900 77. Swift & Co. 654,900 Procter & Gamble, whose billings Ideal enlarges zoo 78. Piel Bros. 651,500 were $18.4 million for the quarter, was 79. Theo. Hamm Brewing 651,200 the top spot spender for the period. Ideal Toy 80. Stroh Brewery 650,400 Corp., New York, 81. Phillips Petroleum 646,000 will sponsor The Peter Potamus TOP 100 SPOT TV ADVERTISERS-SECOND 82. Quaker Oats 639,800 QUARTER 1964 Show, a half -hour weekly cartoon 83. Union Carbide 634,100 84. Consolidated Cigar 630,400 (Source: TVB -Rorabaugh) series, on 151 stations starting today (Sept. 14). Ideal, through 85. Hazel Bishop 628,700 1. Procter & Gamble $18,421,200 86. Hills Bros. 618,700 2. General Foods 10,682,500 Grey Advertising, New York, also 87. Sunbeam 606,100 3. Colgate -Palmolive 7,882,600 presents the half -hour Magilla 88. Pearl Brewing 594,800 4. Coca -Cola /bottlers 7,016,900 Gorilla Show on 151 stations, and, 89. Pure Oil 585,800 5. General Mills 6,761,300 according to a spokesman, is the 90. Philip Morris 575,800 6. Bristol -Myers 5,793,100 91. Cities Service 556,700 7. Lever Bros. 5,717,600 only toy company with full spon- 92. Toro Manufacturing 555,600 8. William Wrigley Jr., Co. 5,692,400 sorship of two TV programs on a 93. C. Schmidt & Sons 547,300 9. R. J. Reynolds 3,878,700 national basis. Both series are 94. American Sugar Refining 546,300 10. Warner- Lambert 3,842,700 produced by Hanna -Barbera Pro- 95. Wham -0 Manufacturing 544,100 11. American Home Products 3,826,400 ductions, Hollywood, and are 96. Beecham Products 525,800 12. Alberto -Culver 3,514,000 97. Interstate Bakeries 524,300 13, Continental Baking 3,195,500 Screen Gems presentations. 98. Gerber Products 523,500 14. Pepsi -Cola /bottlers 3,082,400 99. Schweppes (USA) Ltd. /bottlers 517,000 15. American Tobacco 3,014,000 100. Maybelline 507,100

34 BROADCASTING, September 14, 1964 ©MCMLXII Trans -Luc Television Corporation THE MIGHTY

There's ACTION on the screen - kid attraction on the air -waves. Sensation- ACTION in the ratings -and ACTION al success stories in city after city! Ask with the sponsors ...The most pre -sold us for the details ...130 five -and -a -half adventure hero of all time is the mightiest minute programs in B/W or COLOR.

TELEVISION CORPORATION

NEW YORK, 625 Madison Avenue, PLaza 1 -3110 CHICAGO LOS ANGELES

Trans -Lux Television International Corporation. Zurich, Switzerland

BROADCASTING, September 14, 1964 35 right and fair policies on commercials Long range aim handling. if this costs them dollars in Preparation H the interim, they must exercise their obligation. The powerful role they play 1- product spot in selling goods will get those dollars charged by FTC back. "If this means some advertisers must Blair's McCoy calls for alter their TV commercials, it will only Banned by code, but still be because those charged with the re- adherance to NAB's code sponsibility of the medium have agreed on many stations, remedy that this move must be made to insure on piggyback spots TV's continued healthy growth." is accused of false claims Mr. McCoy said the Blair organization, which represents KFH Wichita and One -product commercials should be tcrvtt(TV) Hutchinson -Wichita, both Another chapter in Preparation H's the long-range goal of broadcasters, history of advertising problems was advertisers and agencies, Arthur H. opened last week by the Federal Trade McCoy, president of John Blair & Co., Commission, which issued a complaint New York radio and TV station repre- against American Home Products Corp., sentation firm, declared last week. maker of the medication. The com- Until that day comes, he suggested, plaint charged AHPC with false adver- only those multiproduct commercials tising in broadcast and other media, that meet the National Association of gave the firm 30 days to answer and Broadcasters code's definition of "inte- set an FTC hearing on the charges for grated" announcements should be al- Nov. 2. lowed. Commercials for Preparation H, a If piggyback announcements are per- hemorrhoid remedy, were banned by mitted, Mr. McCoy said, it should be on the television code board of the Na- a basis making no discrimination be- tional Association of Broadcasters more tween network and spot advertisers. than five years ago (BROADCASTING, Piggybacks are multiproduct commer- June 22, 1959, et seq.). But Preparation cials not meeting the code's standards H has continued to find plenty of sta- for integrated messages: Under the code tions to accept its business. as two commer- they must be counted The FTC last week charged that one. cials rather than Preparation H advertising wrongly "Until the next step is taken," he stated or implied that the medication said, "adopt the same rule as the net- Mr. McCoy will reduce or shrink piles, avoid the works have for all advertisers; if a need for surgery, eliminate all itch, re- station is taking piggyback announce- the 11 years has chan- Kansas, over past lieve all pain and remove the condi- ments from the network and getting nelled more national advertising dollars tion as a problem. The FTC said Prep- no premium [ratel and not being into the Wichita market than any other aration H actually would do no more charged extra unit counts by the code Wichita's radio -TV - sales organization. than afford "temporary relief of minor the same handling should apply to na- a year. billings total about $6 million pain or minor itching associated with tional spot accounts." he said. piles." The product's agency is Ted He called upon broadcasters to "elim- He told advertiser and agency men inate the triple standard the new NAB Bates & Co., New York. Despite the that "you are doing your bit to help NAB code prohibition, Preparation H code rules have caused by treating all when you better broadcasting practices was able to spend an estimated $851,- advertisers alike, whether they buy net- encourage radio and television stations 400 in spot TV in 1963, according to work shows, local programs or spots." to public service broadcasts do -even figures available at the Television Bu- This was an apparent allusion to the more, when your advertisers pick up reau of Advertising. It had no network situation in which the networks do not the for some of them. Many local tab expenditure. charge premium rates for piggybacks, advertisers have, and were getting na- The FTC simultaneously charged some stations do charge premiums in tional advertisers like Dow Chemical, selling spot time to national and regional Colgate- Palmolive, American Home five other drug distributors with making advertisers, and local advertisers are Products, Continental Baking, Gillette false therapeutic claims. One of them, Humphreys Medicine Inc., was exempt from the piggyback rules by Co., Humble Oil and many more." also provision of the code itself. cited for false advertising on radio. Mr. McCoy gave his views in an Charges similar to those involving Prep- address last Wednesday before the Ad- W &L gets Rubinstein account aration H were leveled at Humphreys vertising Club of Wichita, Kan. ointment, and the FTC set Nov. 3 as Advertising men and broadcasters, he Warwick & Legler Inc., New York. the date for a hearing. Humphreys' said, must clean up the "piggyback has been appointed to handle the ma- agency is Kastor, Hilton, Chesley, Clif- chaos" through network affiliate boards, jor portion of the Helena Rubinstein ford & Atherton, New York. the NAB and the Television Bureau of account, effective Jan. 1, 1965. The FTC's action against Preparation Advertising. The account which includes Make H's commercials was prompted by the "You men representing advertisers Up, Fragrance and Here's How men's product's therapeutic claims, but the and agencies have as much at stake as toiletries was resigned by Ogilvy, Ben- NAB's decision to ban them on code we to insure a continuation of our com- son & Mather, New York (BROADCAST- stations, an action that set off a fierce mercial form of broadcasting," he said. ING, Aug. 31). squabble, was based solely on the ques- "TV station managers appreciate their Billings for W&L's Rubinstein prod- tion of "taste." The television code now obligation in the marketplace to operate ucts are estimated at $3 million. To this includes a specific outlawing of hemor- in the public interest, convenience and will be added a new product which rhoid treatment advertisements. necessity. This means establishing the W &L was assigned Aug. 1. Following its ruling on Preparation H

36 (BROADCAST ADVERTISING) BROADCASTING, September 14, 1864 How 54 radio stations paint a state Carolina Blue

The University of North Carolina football and basketball games are broadcast over the Tar Heel Sports Network. It is one of the nation's largest. Charlotte's WSOC is originating station. WSOC sportscasters Bill Currie and Jack Callaghan do the announcing. Fifty -four good radio broadcasters carry the schedule to virtually "paint the state" - Caro- lina Blue, naturally! UNC Coach Jim Hickey, left, shown with Currie, likes this brand of teamwork. So do hundreds of thousands of listeners. WSOC Radio originating station for TA' HEEL SPORTS NETWORK

WSOC Radio, Charlotte, N. C., 930 kc /NBC. Represented by H -R

PARTICIPATING STATIONS WKDX -Hamlet WLON- Lincolnton WCPS- Tarboro WGWR- Asheboro WTIK- Durham WHNC- Henderson WTSB-Lumberton WADE -Wadesboro WSKY -Asheville WCDJ- Edenton W H K P- Hendersonville WMAP- Monroe WLSE- Wallace WPYB- Benson WGAI- Elizabeth City WI RC- Hickory W M NC- Morganton WITN- Washington WMIT-Black Mountain WFNC -Fayetteville WJNC -Jacksonville WMBL -Morehead City WHCC -Waynesville Weldon WKLV -Blackstone, Va. WBBO -Forest City WRKB- Kannapolis WPAQ -Mount Airy WCNF- WKSK -West Jefferson WPNF-Brevard WFVG -Fuquay -Varina WELS -Kinston WKBC -N. Wilkesboro WIAM- Williamston WBAG-Burlington WGNC -Gastonia WEWO-Laurinburg W KIX- Raleigh WMFD -Wilmington WSOC- Charlotte WOOL- Goldsboro WLOE- Leaksville WEED -Rocky Mount W V OT- Wilson WCHL- Chapel Hill WGBG -Greensboro WJRI- Lenoir WWGP-Sanford WENC- Whiteville W R RZ-Clinton WGTC -Greenville W BUY -Lexington WSIC -Statesville W AT R- Winston -Salem

BROADCASTING, September 14, 1964 37 National Biscuit Co. through McCann - Erickson, American Tobacco Co. through BBDO and Miles Laboratories through Wade Advertising. United States Borax & Chemical Corp., Los Angeles, through McCann-Erick- son, that city, has purchased sponsorship in five NBC -TV Monday- Friday daytime programs for the coming season: Make Room for Daddy, Let's Make a Deal, You Don't Say!, The Loretta Young Show and Word for Word. Burry Biscuit Division of Quaker Oats Co., Elizabeth, N. J., through Weight - man Inc., Philadelphia, will run a spot TV campaign starting this month for its Scooter Pie cookie. A new one- minute spot is scheduled for saturation exposure on stations in New York, Boston, Baltimore, Washington, Phila- delphia, Scranton, Pa., and Hartford, Conn. A West Coast campaign in Ore- gon, Washington, California and Ne- vada will start on some stations on PGW moves to new New York, Detroit sites Sept. 14, and on others Oct. 15.

Peters, Griffin, Woodward Inc., an open house in Detroit for agen- Stock Vermouth and Brandies, through New York, station representative, cies, station clients and advertisers in Schenley Imports Co., New York, will inaugurate a radio spot campaign be- has moved its headquarters offices the midwest area are (1 -r) : William from 250 Park Avenue to 277 Park W. Bryan, vice president, PGW, De- ginning Sept. 15 in the New York area. Avenue. Phone number is 826 -6000. troit; Lloyd Griffin, president, PGW Shaler-Rubin, New York, is the agency The company has offices in 10 other Television, New York; Harold Sund - for Stock. cities including Detroit where PGW berg, general manager, WZZM -TV has also opened new offices in the Grand Rapids, Mich.; and James R. Penobscot building. Among those at Sefert, TV manager, PGW, Detroit. Candidates urged to emphasize radio commercials in 1959, the NAB code American headquarters in Los Angeles, In letters to both major -party presi- be lost 35 subscribers, some of which quit has appointed Fuller & Smith & Ross dential candidates to disclosed today and some of which were dropped. And Inc., that city, to handle its advertising (Sept. 14), Edmund C. Bunker, presi- although the issue was hottest then, it and promotion, concentrating on South dent of Radio Advertising Bureau, has still simmers: One TV station was Pacific, Far East and African services. urged "strong, vigorous use of radio in last month for carrying Prep- their campaigns." dropped H. Fendrich Inc., Evansville, H commercials. Many of the Ind., Mr. Bunker noted that radio pene- aration cigar manufacturer, has appointed outlets that left the code because of Fes - trates 97.9% of U. S. homes with sel, Siegfriedt & Moeller Inc., Preparation H have come back, how- Louisville, adults listening an average of two hours Ky., as its advertising and marketing daily, and that no other advertising ever, according to code officials. Al- counsel. though more stations have been dropped medium covers the nation so complete- since, many have signed up again- ly. making a net loss of code subscribers He described radio as "an intensely of less than 10. Business briefly ... personal medium," noting that "radio delivers the uncommitted vote. For Agency appointments ... Adams Corp., Beloit, Wis., is using spot good or bad, newspaper readers are TV in an eight- market test campaign often aware of that paper's editorial Dolphin Motors Inc. and Magna Mo- this month for Korn Balls, a new prod- stand and political philosophy. With tors Inc., New York, largest U. dis- S. uct of its Korn Kurls division. The radio you reach a cross- section of all tributors of Renault and Peugeot auto- snack food will be introduced with Americans of all political persuasions. mobiles, has appointed Warren, Muller, prime -time commercials in Dayton, You reach those who are with you, Dolobowsky, Inc., New York, as its Ohio; Milwaukee; Topeka, Kan.; Cham- those who are opposed to your can- agency. Tentative plans call for spot paign- Urbana, Danville, Decatur, Bloom- didacy and those uncommitted citizens radio and TV to be used in Eastern ington and Mattoon, all Illinois. Agency whose vote your appeal must win." states. services is Don Kemper & Co., Chicago. Mr. Bunker volunteered the The state of Alaska has appointed of RAB on a "non -partisian basis" and Colgate -Palmolive Co. through McCann -Erickson Inc., Seattle, to han- Ted in the interests of more effective use of Bates & has purchased dle tourist promotion. More than $200,- Co. one -quarter radio by both candidates. sponsorship in NBC -TV's The Rogues 000 is being allocated this year to media Mr. Bunker was to disclose the con- advertising. (Sunday 10 -11 p.m. EDT). This sells tents of the letters before this week's out the one -hour program for the fourth Louisiana Association of Broadcasters UTA French Airlines, with North quarter of this year. Other sponsors are meeting in Baton Rouge.

38 (BROADCAST ADVERTISING) BROADCASTING, September 14, 1964 Fred Bill O'Donnell Hlllcgns NEWS SPORTS Richard Hoffmann BUSINESS NEWS

Carol Johnson R. WOMEN srwACUSIEr, iYRACU SWSY E Elliot Gove Ed Murphy rr.WS TIMEKEEPER Floyd Ottoway ;.rlIACU S MUSK WSYR GANG á r R A C U s E Deacon Doubleday FARM RACUSE:00' Alan Milair John ro y MUSIC 44P MUSGIC SYRACUSEWSY R It SY ,11,1c4 SYRACUS E r, ERSONAL.ITY :. SY SYRACUSE *MIER SYRACUSE An Onondaga County farmer phones Deacon Double- day with a farm news item. Syracuse shoppers make a buying rush on a down- SYRACUSE town store after an Ed Murphy spot. Sports fans call Bill O'Donnell to settle arguments WSYR about yesterday's game. SYRACUSE This is personality power at work.. With WSYR's strong personalities selling for you in the 18 -county area of Central New York, great things happen to sales. Put this sales power to SYRACUSE work for you.

Represented nationally by THE HENRY L CHRISTAL CO., INC. NEW YORK BOSTON CHICAGO DETROIT SAN FRANCISCO

ó nEErn NBC in Central New Yorkrk MITff. Cl[CIfOCHCf n?nnnE105_. 5 KW - Syracuse, N.Y. - 570 KC

BROADCASTING, September 14, 1964 39 Pepsi alters theme, Record billing set The Today and Tonight shows on NBC -TV have reached record expects to spend more billings for the fourth quarter of 1964 with sales to 45 advertisers representing almost $8 million. `The Pepsi generation' idea NBC said the billing was the to be featured highest single figure ever achieved in one quarter by the two pro- in drive to promote regular and diet drinks grams since they began. Buys ranged from a single participation to an $830,000 placement by The Pepsi -Cola Co. will make a rec- was the company's decision to sell and the Sunbeam Corp. ord advertising- promotion effort in all advertise regular Pepsi -Cola and Diet media for the balance of this year and Pepsi -Cola, side by side. in 1965 to introduce and sustain its new The new theme was utilized on net- theme, "Come Alive! You're In the work and local radio in late July pre- Pepsi Generation!" paratory to its use on network TV and istration's Medicare plan. Pepsi -Cola and its bottlers are re- in the printed media this past week. The AMA said the networks ex- ported to be spending about $36 million Joanie Sommers, the voice of "For plained they do not sell spots on "con- a year on advertising and the budget is Those Who Think Young," will continue troversial" issues except for political expected to be expanded by several mil- to be the voice of the "Pepsi Genera- campaign announcements. The AMA is lion dollars because of new area adver- tion" on TV and radio. considering the use of some network tising plans under which bottlers pool BBDO, New York, is the agency for program time, however. their media funds for regional advertis- Pepsi -Cola. Late last week, John Reed, AMA's ing campaigns. These plans are expected director of communications, reported to bolster TV -radio spending. Approxi- that one network he would not yet iden- mately 55% of Pepsi's budget has been tify was reconsidering its refusal on the allocated to radio -TV in the past. AMA calls network spots. He said many radio and TV sta- Philip B. Hinerfeld, vice president, tions have contacted the AMA and its advertising, of Pepsi-Cola, outlined the action `censorship' agency, Fuller & Smith & Ross, Chicago, company's plans at a four -day market- in anticipation of alternative plans for ing conference of the company's bot- a spot drive on individual stations. No tlers in New York, starting last Saturday An issue of "censorship" was raised final decision has been made yet on (Sept. 12). He reported that 400 TV last week by the American Medical these buys, Mr. Reed said. stations and more than 3,000 radio out- Association over refusal by the three The AMA has allocated $1 million lets will carry Pepsi's commercials, both TV networks to sell it one -minute spots for advertising in all media, with $750,- on a local and network basis. for what it calls an educational drive to 000 of this amount originally slated for According to Mr. Hinerfeld, a major emphasize existing health care available network TV. At least 25 major radio reason for the change from "Now It's to older people and therefore the lack of stations also are to be used. The drive Pepsi For Those Who Think Young" any real need for the Johnson adminis expected to coincide with Community Health Week, Oct. 18 -24, although the broadcast portion could run all month. Concerning network refusals to accept the AMA spot business, Dr. F. J. L. Blasingame, AMA executive vice president, said "we find this kind of censorship over the people's right to know what is available to them for the benefit of their health a little difficult to understand. This is an educational program. It is not intended to influence congressional action on pending legislation since the program is not scheduled to begin until October. By then Congress will have disposed of Medicare legislation and adjourned." Dr. Blasingame said that AMA was "reliably informed that the networks are willing to sell one -minute political spots in which Medicare will be promoted. Any standard of fairness sug- gests that the people also be given the true facts about Kerr-Mills," the law providing aid to the states passed in 1960. This shows some of the action in the Ramin has provided the lyrics for the Charging that testimony before con- new Pepsi -Cola commercials, keyed music sung by Joanie Sommers. Tele- gressional committees disclosed that cer- to the new theme. Oscar- winner Sid video filmed the new spots. tain federal agencies have ridiculed,

40 (BROADCAST ADVERTISING) BROADCASTING, September 14, 1964 How to put 29,150 opinions about Denver television... into a 64 -page booklet

1. Engage Frank N. Magid Associates, a young but experienced firm with the highest marks for objectivity, thoroughness and skill. 2. Interview nearly 1,000 viewers in the Denver area - including advertisers and agencies. 3. Take plenty of time for each interview -an average of two hours. (Com. pare this with most surveys.) 4. Use the findings to provide better broadcast service to our community. 5. Publish this remarkable study in order to share it with our friends and loyal customers. They can have a copy by contacting their nearest KATZ CBS DENVER TIME ® man or by wiring Jack Tipton, Station Manager, KLZ-TV. K L LIFE IF A STATION IS TO BE RESPONSIVE TO THE NEEDS OF ITS AUDIENCE, IT BROADCAST MUST HAVE AN INSIGHT INTO THEIR ATTITUDES AND OPINIONS.

BROADCASTING, September 14, 1964 41 Petry reports on romance between spot TV and toiletries

Spot television is the fastest grow- newspapers declined by 16 %. three times the 1956 level. The spot - ing advertising medium of the cos- A 22% increase in advertised TV share of total hair -product ad- metics and toiletries industry, accord- brands between 1961 and 1963, and vertising budgets rose from 23% in ing to a report by the television divi- brand switches and the intensified ef- 1956 to 33% in 1963. sion of Edward Petry & Co., New forts of long -term spot television sup- In cosmetics, spot TV went from York station representative. porters, were cited as factors con- third in 1956 to second in 1961 and The report, updated from a 1962 tributing to the growth of spot TV first in 1963. Expenditures more survey, says that spot television ex- advertising. than doubled from 1956 -1963, while penditures by this industry have in- The report analyses total expendi- the medium's share of total expendi- creased 63% or $32 million between tures for 1956, 1961, and 1963 by tures rose from 21% in 1956 to 1961 and 1963. five product classifications- cosmet- 39% in 1963. The 1961 and 1963 advertising ics, hair products, deodorants, per- With 47% of total media invest- outlays of cosmetic and toiletry com- fumes -bath preparations and shaving ment by perfume advertisers in 1963, panies in the four leading media products -mens toiletries. Since 1956, spot TV went into first place, having were compared by using data from spot television has been the only me- been second in 1961. Perfume ex- the annual Drug Trade News brand - dium to increase its share of the penditures have more than doubled by -brand expenditure tables. budgets in all five categories, the since 1956. The industry invested $83,384,000 Petry report stated. Shaving product advertisers near- in spot TV in 1963, a 63% rise over The largest gain for spot TV was ly tripled their spot -TV investment the 1961 figures. During the same in the hair -products field where ex- from 1956 -1963 and deodorant ex- period, network television gained by penditures in 1963 nearly doubled penditures increased more than two - 44 %, magazines gained by 23% and the 1961 figures and were more than and -a -half times.

maligned and used false generalities in sources for its educational campaign schedule varies from station to station describing existing law rather than are extremely limited "compared with but averages about a spot per day per giving the public helpful information, the vast amounts of tax funds at the station, chiefly in prime time. Dr. Blasingame noted that the AMA re- disposal of the government for informa- The STV president told the San Fran- tional purposes." He said that "if the cisco Ad Club members and guests that controversial Medicare tax proposal is KABC -TV Los Angeles, owned by ABC, mentioned in our program, it will be had originally accepted the STV adver- only for the purpose of showing that tising, but had reversed itself after the such proposals are unnecessary." copy had been turned down by Imo - pole -vaulters TV. He stated that the ABC -TV network is owned by American Broadcast- STV appeals to FCC ing- Paramount Theaters Inc. and headed by Leonard Goldenson, a former theater operator. Mr. Weaver pointed on TV ad blackout out that the fight against pay TV, nationally as well as in California. has Subscription Television Inc., which been chiefly carried on by the theater recently inaugurated closed- circuit pay - owners. He added that while the presi- TV program service in Los Angeles and dents of both NBC and CBS have pub- San Francisco, has protested to the licly stated that pay -TV service via FCC over the rejection of its advertis- wires should not be outlawed by pub- ing by the three network -affiliated TV lic referendum, Mr. Goldenson has not stations in San Francisco, STV presi- taken a similar stand. dent Sylvester L. (Pat) Weaver said Mr. Weaver said that FCC Chair- Wednesday, Sept. 9. man E. William Henry has been asked In an address to the San Francisco to get in touch with the TV network Advertising Club, Mr. Weaver said that outlets in San Francisco and to inform KRON -TV (NBC -TV affiliate), KPIX them that unless they clear time for (CBS -TV affiliate) and xGO-TV (ABC - the STV spots they will be subjected owned station) have refused to accept to an investigation. commercials urging rejection of Propo- sition 15 (to outlaw pay TV in Cali- Also in advertising ... fornia) by the voters of that state. Other stations in California have accepted the Another entry Home Testing Institute, and so do housewives, doctors, students, copy, prepared by STV's agency, Young Manhasset, N. Y., is entering the na- executives, farmers, and secretaries in & Rubicam, Los Angeles, including tional purchase panel field and will the 25 counties surrounding Albany, Sche- NBC owned KNac(Tv) and CBS' KNXT send purchase diaries to 4,000 families nectady, and Troy. Ask Henry I. Christal. (TV) in Los Angeles. The 20- second on behalf of the Scott Paper Co., Phila- and 60- second spots have been placed delphia. The service, an HTI spokes- on more than half of the state's TV man said, could be expanded to obtain A GENERAL ELECTRIC STATION stations, an STV spokesman said. The depth reactions to broadcast ads.

42 (BROADCAST ADVERTISING) BROADCASTING, September 14, 1964 ! S,

11,r hJIk ir. Fargo is New York and Paris, combined!

FARGO is the largest little city in America WDAY and WDAY -TV are and always have (east of Reno, at least!). It's the Mecca of been THE stations for this whole area. Many hayseed desires in the great Red River Valley advertisers list us among their top results -pro- -the magnet for fun, for entertainment, for ducers. Ask us (or PGW) to tell you about a most major purchases by more than 800,000 very large national advertiser's recent market- people. ing contest, for instance, in which WDAY -TV Actually, you have to go all the way west won the grand prize, in competition with some to Spokane, before you hit a Metro Area with of the greatest stations in the entire United the retail sales you find in Fargo -Moorhead. States. WDAY WDAY -TV

The Know -How Stations in

FARGO, N. D.

fliiifr-r Peters, Griffin, Woodward, Inc. National Representatives

BROADCASTING, September 14, 1964 43 THE MEDIA

operation should be able to produce a good profit "after a rapid depreciation Zenith all but set to of the entire investment in capital equipment over a five-year term." Hart- ford subscribers this year have been spending at the rate of nearly $100 a year, he noted. seek pay -TV licenses Mr. Wright considers over- the -air technique superior to cable systems for several reasons. He noted that a cable Its president says Hartford test has proved system has a very heavy fixed cost before it can serve its first customer and how on -air pay TV can produce good profits is also subject "to a serious drag on earnings until a saturation level is reached." There are places where a Zenith Radio Corp., encouraged by getting boxoffice entertainment in the cable system is more suitable, he ad- the Hartford, Conn., pay -TV test being home at a fraction of the price at the mitted. conducted by RKO General over WHCT theater or stadium." Color Sets Mr. Wright also re- (TV), a UHF station, is "discussing Hartford proves conclusively that ported that Zenith's color TV set sales ways and means of broadening the serv- when good boxoffice product is avail- this year are almost double those of ice to other areas," Zenith's president, able, "people are pleased and eager to the record pace last year. For the in- Joseph S. Wright, said last week. spend their money," Mr. Wright said, dustry as a whole he predicted that 1.2 Speaking in New York before the and "when it is not, they stay away." million or more color sets be sold out Society of Security Analysts, Mr. Wright Free TV Can Relax Mr. Wright of an industry production total of near- said these talks are being held with contended that Hartford dispels the no- ly 9 million for both monochrome and "our friends at RKO General and with tion that pay TV "is some kind of color. Industry color sales in 1965 other large and reputable interested monster that will gobble up adver- will increase another 50 %, he pre- parties." tising television and preempt a major dicted, and will top 2.5 million. The Hartford test of Zenith's Phone - part of viewing time." He said sub- Zenith is continuing to expand color vision system by RKO General has re- scribers on the average spend about tube production facilities at the Rau - cently completed the second year of a land Corp., its tube subsidiary. Mr. three -year public experiment authorized Wright said the company will turn by the FCC. Zenith considers the test out both 25 -inch and 19 -inch rectangu- "a success," Mr. Wright said. lar 90 degree color tubes. The standard "It has given us a wealth of informa- round 21 -inch color tube will be "the tion about how the operation should backbone of the industry for some time be presented to the public and how the to come," however, he added. operation should be programed and Zenith this year expects to produce a conducted," he explained. "We are cur- total of 1.75 million TV sets, Mr. rently putting all this together so we Wright said, compared to 1.5 million can go to the FCC with a request that last year. This will be the firm's sixth the service be authorized as a regular straight year of selling over a million broadcast service," he said. sets, he said, keeping Zenith in "the Revenue Up Mr. Wright said the number one spot." Hartford test enjoyed "a great improvement in programing in 1964" partly because of cooperation from some of the NBC's Rosenfeld in major motion picture distributors. As a result, he said, "subscriber expendi- New York for surgery tures for programing have improved considerably and reached their highest NBC News correspondent Alvin Ros- levels since the first few weeks of op- Zenith's Mr. Wright enfeld, who was wounded Aug. 9 while eration." covering the fighting in Cyprus, has Citing the fact that there is "a very two hours a week watching subscription been taken to New York from Jeru- direct and immediate relationship be- programs and "they are very selective salem for surgery to remove a bullet tween the quality of programing avail- in what they will pay money to see as from his head. Specialists are optimis- able and the amount of subscriber against programs available on advertis- tic regarding his condition. expenditures for the service," Mr. ing TV." Mr. Rosenfeld is now at the Hark- Wright noted that "outside of the block- Mr. Wright reported that "while our ness Pavilion of the Columbia Presby- busters, like heavyweight fights, current decoders in Hartford have worked very terian Medical Center. He had been major motion pictures unquestionably well, we have come up with ideas for flown from Cyprus to the Hadassah have the greatest appeal to Hartford new subscriber equipment which will University hospital in Jerusalem. Phonevision's subscribers." permit simpler and less costly installa- The correspondent was wounded The Zenith president said: "We all tion and service." This means more while riding in a jeep with Jay Miller, sometimes tend to forget the basic fact economical operation of a Phonevision a cameraman. that subscription TV is nothing more system's local business machinery, he Mr. Rosenfeld's wife, Judy, was or less than a distribution system. It is said, and projections show that this can scheduled to arrive in New York last a boxoffice distribution system which be "a sound and attractive going busi- week. She had been unable to travel offers the customer and his friends and ness." with him because their son, Joel, had family the convenience and economy of Mr. Wright said a local Phonevision recently undergone an operation.

44 BROADCASTING, September 14, 1964 ..,'"1=-M LTERTZ=0EZE=10311121BERSIBIli,,

THE REVOLUTIONARY GEMINI TAPE /FILM SYSTEM

NOW AVAILABLE TO TV STATIONS and VIDEO TAPE PRODUCERS

GEMINI is a fully perfected system which situations. Particularly is this true where every TV station in the world is equipped produces simultaneous, direct 16mm film programming is to be widely distributed to use 16mm film, and regular projection during videotape production. GEMINI re- within and outside the country, such as in equipment for group screenings is uni- places the kinescope with a dependable, the case of producers of entertainment versally available and commonplace. The high quality motion picture film. Devel- programs, educational material, indus- GEMINI system fulfills this recording and oped by MGM Telestudios, the GEMINI trial features, commercials, training pro- distribution need with economy, depend- system uses a 16mm camera unit mechan- grams, etc. ability and quality, ically and optically coupled to the TV Also, foreign distribution of videotape is backed by the reputa- GENAII,JI camera. No special lighting is required. generally impractical because of differ- tion of the world's Normal good television lighting yields ences in technical standards throughout foremost production or- good GEMINI film. If proper, simple pro- many countries of the world. However, ganization. cedures are followed, the picture on the TV monitor will faithfully be reproduced MGM T E LE STU DI O S, INC. SPECIAL PRODUCTS DIVISION 16mm film. exclusive Edilite sys- on Our 550 FIFTH AVE., NEW YORK, N.Y. 10036 off the tally lights, marks tem, feeding A SUBSIDIARY OF METRO -GOLDWYN- MAYER, Inc. the film with a line of light when the camera is "taken." Most editing, therefore, becomes automatic in a zero cut MGM TELESTU DIOS, INC., SPECIAL PRODUCTS DIVISION, 550 FIFTH AVE., NEW YORK, N.Y. 10036 printer, and does not require the physical cutting of the film. D Gentlemen: Please send me information about the GEMINI system including a complete brochure. Every Television broadcaster, studio and I to have an MGM Field Engineer call producer that uses electronic cameras O Without obligation, would like upon me to discuss the GEMINI system. BR has a need to record a portion of his total production. Videotape supplies this need NAME POSITION in many cases. However, the cost of videotape equipment, stock and handling COMPANY represents a financial burden in many TELEPHONE NO

STREET STATE ZIP CODE

45 BROADCASTING, September 14, 1964 for sale if the deal should get league CBS sweeps sanction, repeated that stand after the meeting. $6.3 million Mr. Allyn intimated another possible doubleheader course of action, the introduction of a federal court suit to prevent completion Colorado sale of the Yankee sale based on possible League owners American conflicting interest of stockholders of Hope and associates sell CBS who might also have holdings in again vote 8 -2 to support other major league baseball teams than their interests in the Yankees. of Yankees to network sale Mr. Finley told BROADCASTING last Pueblo, Denver stations week he would certainly be a party to York any such action, but declined to say The CBS purchase of the New Twelve years ago Bob Hope starred received American League ap- whether he would start such proceed- Yankees before the FCC; he was one of the prin- time last week, ings on his own. "Mr. Allyn and I proval for the second cipals applying for a TV station in Den- meth- have been in agreement on this thing and by an apparently unassailable ver. Last week Mr. Hope and his as- gathered all along," he said. od-polling of team owners sociates who own at a special meeting. Earlier Mr. Finley had been quoted 52.5% of KOA- The league clubs again voted 8 to 2 as saying: "CBS has just purchased AM - TV Denver with dissent the biggest bargain in history by putting in favor of the transfer, and KOAA -TV from the same men who voted themselves in a position to control pay coming Colo, it was first pre- TV. I wonder what position the Ameri- Pueblo, against the deal when sold their stock to sented to them: Charles O. Finley own- can League would be in if the other the company, giv- City Athletics and two networks, ABC and NBC, decided er of the Kansas ing the remaining of the Chicago to buy a franchise...." Arthur C. Allyn, owner pre- Aug. 17). He refused later to amplify the com- stockholders, White SOX (BROADCASTING, dominantly Den- The first vote was taken by telegraph ment about pay television. ver residents, con - and telephone, a method contested as Mr. Allyn reportedly suggested dur- Mr. Hope trol. The price: violation of the league's constitution. ing the meeting that CBS stockholders $6,318,600. The sale is subject to FCC asked for a meeting be polled to determine any that might Subsequently CBS approval. and a reapproval vote in a letter from hold interest in their teams. its board chairman William S. Paley to It was reported that team owners had Metropolitan Television Co. has two Yankee co -owner Dan Topping (BROAD- requested that CBS and the Yankees classes of stock. Class A stock is owned CASTING, Aug. 31). pay all legal fees involved in further by what is known as the Denver group; The approval last week did not silence problems that might stem from govern- Class B by what is known as the Holly- the dissenting voices of Messrs. Finley ment investigation of the transaction. wood group. All stockholders have one and Allyn and apparently did not dis- A CBS spokesman called this issue a vote per share, but the Class A stock- suade the Justice Department from its "canard," and said it is obvious, now holders elect four directors, the Class interest in what it may feel to be anti- that league approval has been granted, B, only three. trust questions raised by network own- that further legal problems which may Overall, Mr. Hope owned 45.07% of ership of a baseball team. arise will be brought to CBS and the Metropolitan; James Saphier, Mr. Justice representatives in New York Yankees and not other teams. Hope's business manager, 5.3 %; Martin have reportedly been questioning of- Gang and Norman R. Tyre, Mr. Hope's ficials of P. Ballantine & Sons, Newark, Hearing date set for attorneys, 1.3% and .6% respectively N. J., a radio -TV sponsor of the Yan- and Violet Gang Kopp, .3 %. kees. Ballantine holds the rights to Rochester ch. 13 case The Denver group, which now will Yankee games, worth an estimated $1.2 own 85% of the stations, is made up of million this year. The contract is ex- The FCC has scheduled oral argu- Ralph Radetsky, president and general ment tendable by Ballantine through 1966. in the Rochester, N. Y., channel manager, who currently owns 1 %; Wil- CBS was represented at the Boston 13 case for Nov. 2. Eleven applicants liam Grant, board chairman, 6.3 %; meeting last week by its president, Dr. are seeking the facility as a fulltime op- Thomas B. Cambell, 4.2 %; Quigg New- Frank Stanton, and by Leon Brooks, eration. ton, former mayor of Denver (now liv- CBS vice president and general counsel. Hearing Examiner Annie Neal Hunt - ing in New York), 3.6% and others. At the meeting Mr. Allyn suggested ting's initial decision earlier this year The remaining 15% is owned by H. R. that the league's approval ought to be recommended that the Rochester Area Catherwood of Washington, Harry O. delayed until outside legal counsel could Educational Television Association Inc. Hefferman, New York; Ruth Newton be hired to look into possible antitrust and Rochester Telecasters Inc., be Higgins, North East, Md. arguments that might be raised by the granted the facility on a share -time basis The sales contract provides that federal government. A motion to this (BROADCASTING, Feb. 3). should the owners of the Metropoli- end was defeated by the owners in a Other applicants are: Flower City tan stations sell in the next two years, 7 -3 vote, the Baltimore Orioles joining Television Corp.; Genesee Valley Tel- and should the overall price be more Messrs. Allyn and Finley in favor of evision Inc.; Star Television Inc.; Com- than the 100% value based on the pres- the move. munity Broadcasting Inc.; Heritage Ra- ent sale for 52.5 %, then Mr. Hope and The chairman of the Orioles, J. A. W. dio and Television Broadcasting Inc.; his associates shall be eligible for a Iglehart, was a longtime member of the Main Broadcast Inc.; The Federal prorated share of the sale price. CBS board. When the CBS -Yankees Broadcasting System Inc.; Citizens Tele- deal was announced, he resigned his vision Corp., and Rochester Broadcast- The company is borrowing $5 million CBS directorship to avoid a possible ing Corp. to make the purchase. conflict of baseball interests. The applicants have been operating Mr. Hope gave no reason for his Mr. Finley, who said prior to the the station as woKR(TV) on an interim decision to sell his interests. meeting that he would offer his team basis since July 3, 1962. Upon FCC approval, the Class B 46 (THE MEDIA) BROADCASTING, September 14, 1964 NOW DE- HYPHENATED! (to deliver your TV commercials with your products)

And put them where a lot of your product probably is right now. i Because when we turn on the transmitter the hyphens fall out and 3 major cities and 23 surrounding counties in Eastern Michigan come together as a single advertising package. ni A package of 1.5 million people - and 405,500 TV homes -your commercials reach best from within. That is, via WJRT -the station which created FLINTSAGINAWBAYCITY in the first place. And the station which covers it completely, from within. WJRT I2 ABC

BROADCASTING, September 14, 1964 47 Communications center Communications lawyers dive into TV being built by Baptists The Southern Baptists' Radio and About 15 years ago when both James Mcllvaine, an Arlington, Va., Television Commission has signed a were young, newly practicing Wash- banking official, have applied in re- $600,000 -plus contract for construction ington communications attorneys, cent months for five UHF stations of a modem communications center in Vincent B. Welch and Edward P. and one V. Fort Worth. Morgan (Welch, Mott & Morgan) The group, Messrs. Welch and Production of religiously oriented ra- discussed seriously the advisability Morgan as principal stockholders in dio and television programs, that are of applying for TV stations. all of the applicants (they own now sent to nearly 1,400 stations week- But they were dissuaded by the 27.5% each), has asked for chan- ly, will be shifted to the new building, many "doubting Thomases," as Mr. nel 23 in Minneapolis -St. Paul; chan- which has among its facilities a 55 by Morgan put it the other day. They nel 40 in Columbus, Ohio; channel 25 foot floating studio for complete have never forgiven themselves for 30 in St. Louis; channel 48 in San sound insulation. The center will be not acting on their hunches, especial- Jose, Calif.; channel 44 in Miami, the first unit designed specifiçally for ly since many of those who talked and channel 4 in Henderson, Nev. the agency since it began as a radio them out of the move have become The proposed construction costs committee in 1938. successful VHF licensees. run about $300,000 each, for a total Architects for the project are Huep- With the expected rebirth of UHF required investment of approximately pelsheuser & White, Fort Worth. Dedi- the two lawyers -now older and hav- $L8 million. cation ceremonies are scheduled for ing accumulated some capital-have $ö far they have run into no com- June 1965 during the Southern Baptist decided to act. petition in three of the six applica- Convention in Dallas. "We're putting our money where tions-in Miami, in San Jose, and our mouth is," Mr. Morgan says, in Minneapolis -St. Paul. In the other alluding to the fact that the firm three they have opposition; Peoples Alabama ETV scheduled represents a number of clients who Broadcasting Corp. has filed for the are applying for UHF. "We're firm- same channel in Columbus, Central to go on the air today ly convinced," he adds, "that this Broadcasting Corp. (owners of WENO time UHF is going to take." Madison, Tenn., and wons Augusta, Southwest Alabama is scheduled to So, the two lawyers, plus Esterly Ga.), has filed for the same channel gain an educational television station C. Page, consulting engineer and in St. Louis, and Charles Vanda today (Sept. 14) as WEIQ(TV) Mobile former president of Page Engineers; (majority stockholder of TVI Inc., takes to the air. The channel 42 facil- Lawrence J. Henderson Jr., a vice Hollywood), has filed for the same ity is being connected to the state's president of the Rand Corp., and channel in Henderson. ETV network, and will be in the Na- tional Educational Television system. Programing for the new station is to be handled by Auburn University, the University of Alabama and a Birming- ham studio maintained by the six Jef- stock will be retired. Politics: topic of season ferson county school systems. K0A -TV went on the air in 1953 on FCC approval is awaited for three channel 4, is affiliated with NBC, is The candidates, party platforms and more ETV stations. Alabama currently represented by Blair and charges $1,000 issues in the 1964 presidential election operates these ETV stations: WBIQ Bir- for a prime hour. KOA, founded in will be discussed by a panel of five NBC mingham, WCIQ Cheaha State Park, 1924, operates fulltime on 850 kc with correspondents in visits to four cities. WDIQ Dozier and WAIQ Montgomery. 50 kw. It was bought by the Metro- Merill Mueller will moderate. WAIQ and WEIQ are UHF, the others politan Television group in 1962. KOA- Dates and places are: Sept. 22, the are VHF. PM operates on 103.5 me with 57 kw. Pittsburgh Ad Club; Sept. 28, The KoAA -TV, on channel 5, began op- Economic Club, Detroit; Sept: 30, Mar- erating as ICCSJ -TV also in 1953, and quette University, Milwaukee; Oct. 2, State associations was sold the following year to Bankers The Executives Club, Chicago. Life Casuality Co. In 1961 Metropoli- The panels were scheduled in coop- keep on growing tan Television bought it for $1,250,000. eration with NBC affiliates: wnc(TV) Pittsburgh, WWJ -TV Detroit, WTMJ -TV State associations of broadcasters ETV station needs money Milwaukee and wMAQ -TV Chicago. have added 393 member stations since 1962 and 978 since 1959, according to Four months of fund raising have Negro seminar set a National Association of Broadcasters failed to bail WENH -TV Durham, N. H., poll of the organizations. The study, out of its financial difficulties, accord- Bernard Howard & Co., New York directed by Alvin M. King, NAB direc- ing to Keith J. Nighbert, manager. radio and TV representatives, has an- tor of state association liaison, is based The educational station needs $150,- nounced plans for its second annual on questionnaires returned by 47 states 000 to continue operations until the Negro radio station seminar. -New Hampshire and Alaska have no state legislature approves more funds. The seminar, Sept. 22-23 at the state groups and Puerto Rico was not It has netted $61,432 from the cam- Americana hotel, New York, is open included. Delaware, the District of Co- paign so far, and will qualify for $20,- only to personnel at Negro radio sta- lumbia and Maryland are in one or- 000 in foundation matching funds on tions on the Howard company's list. ganization. It is expected to be put out receipt of 14 more "major gifts." Mr. It is expected to cover all aspects of in full within the next two weeks. Nighbert said the solicitation will con- Negro radio broadcasting, including The figures show that 2,821, or 72 %, tinue through September and October. programing, promotion and research. of operating radio stations and 432, or

48 (THE MEDIA) BROADCASTING, September 14, 1984 Sacramento's local advertisers spent 39% more in television last year than in 1962: ,.mo 96,

*Source: FCC Final TV Broadcast Financial Data -1963

1. 2. Sacramento is now the Sacramento had the largest Sacramento had the largest nation's 25th television increase last year (26 %) increase in national spot sales market in national spot sales in total television time sales (28 %) in 1963 of any of ... ahead of Atlanta, Denver of any market in the country* the top 25 television markets.* and Providence.* and a 2 year increase of 54 %. The only market outside of the first 10 to show more than a million dollar increase.

BROADCASTING, September 14, 1964 49 76 %, of operating TV outlets belong and 250 w at night. WFAS -FM is on to state groups. In 1962 the statistics 103.9 me with 120 w. Broker: Black- were 2,470 (65 %) for radio and 390 burn & Co. (73 %) for television; 66 stations were WEDC Chicago: Sold by Emil Den- listed as combined because a question- mark Inc. for $100,000 to Foreign naire failed to separate radio and tele- Language Broadcasting Co., headed by vision stations. In 1959 it was 2,006 Representative Roman Pucinski (D- (57 and 269 (48 %a). %) Ill.) as board chairman and including The present total membership is eight local businessmen. Among these 3,253 which when added to the 729 is sausage manufacturer Leonard Slot - associate members gives a grand total kowski. WEDC operates 11 hours total of 3,982. Thirteen of the state associa- daily, sharing time with WCRW and tions reported more than 100 members wsBC, both also Chicago. WEnc pro- this year, the NAB said, although only graming will be for those of Polish, WFAS -AM -FM purchasers (I -r) Joseph seven topped that figure in 1962. Italian, Spanish, Bohemian, German Zingale, Norman Wain and Robert and Yugoslav extraction. Congressman Weiss gather as stations' sales team. Changing hands Pucinski's mother for many years had The three men are former members of her own show on WGES Chicago, but it ANNOUNCED The following sales of the sales staff of WHK Cleveland. The was dropped when McLendon Corp. station interests were reported last week Cleveland radio salesmen joined with took over WGES as WYNR, now all -news subject to FCC approval (For commis- other Cleveland investors to form the WNUS. WEDC is on 1240 kc with 250 sion activities, see FOR THE RECORD, Westchester Corp. page 96). w share time. Robert Weiss and Joseph Zingale, all WMAx Grand Rapids, Mich.: Sold by N KOA- AM -FM -TV Denver and KOAA -TV Joseph C. Hooker to Mid- States Broad- Pueblo, Colo.: 52.5% sold by Bob Hope former members of the sales staff of wits Cleveland. Other principals are casting Corp., whose president is John and associates to group headed by Ralph P. McGoff, for $235,000. Mid-States Radetsky, president and general man- Mrs. Harry Stone, wife of the executive vice president of American Greetings owns KFEQ -AM -FM St. Joseph and xLIK ager of the stations, for $6,318,600 (see Jefferson City, both Missouri; WAMM page 46). Corp., Cleveland; Frank P. Celeste, former mayor of Lakewood, Ohio, and Flint, Mich., and the following Michi- WABX wswM East WFAS -AM -FM White Plains, N. Y.: Nick J. Mileti, an attorney. The Macys gan FM's: Detroit, Sold by J. Noel Macy, Valentine E. recently sold their chain of Westchester Lansing, WQDC Midland and WGMz Macy and associates to a Cleveland county, N. Y., newspapers to Gannett Flint. WMAX is a 1 kw daytimer on & investment group for $850,000. Pur- Newspapers (BROADCASTING, April 6). 1480 kc. Broker: Hamilton -Landis Associates Inc. chasers are headed by Norman Wain, WFAS is on 1230 kc with 1 kw daytime NAB puts flesh on fall conference frame "... it sounds good but The broad outline of the fall conferences of the National Association of Broadcasters is beginning to take let's see what they say shape -and the key elements will be the appearance of an FCC commissioner at each of the day and a half meetings at Blackburn" and a full half -day session on the NAB's government and public relations activi- The element of risk as well as opportunity ties. The first meeting takes place Oct. 12 -13 in Salt Lake City at the Hotel is present in every transaction. Our reputation Utah. for reliability, knowledge of markets and In the hands of FCC Chairman E. William Henry is the scheduling of past sales and insight that comes from years of commissioners to each of the eight conferences. Mr. Henry, experience will serve you well when according to Vin- you want cent T. Wasilewski, NAB executive vice the facts you need to do business. Consult Blackburn. president, is agreeable to the idea and is discussing it with his fellow commissioners to determine who attends which conference. Each meeting will open with a panel BLACKBURN & Company, Inc. on government and public relations, moderated by Mr. Wasilewski, and con- RADIO TV CATV NEWSPAPER BROKERS taining these NAB staff executives: Paul B. Comstock, Hollis Seavey, NEGOTIATIONS FINANCING APPRAISALS government relations; Douglas A. Anel- WASHINGTON, D. C. CHICAGO ATLANTA BEVERLY HILLS lo, general counsel; John M. Couric, James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph public relations, William T. Jack V. Harvey William B. Ryan John G. Williams G. Bennett Larson Carlisle, Joseph M. Sitrick Hub Jackson 1102 Healey Bldg. Bank of America Bldg. station services; George L. Bartlett, en- RCA Building 333 N. Michigan Ave. JAckson 5 -1576 9465 Wilshire Blvd. FEderal 3-9270 Chicago, Illinois Beverly Hills, Calif. gineering; Sherri( Taylor, radio, and Financial 6 -6460 CRestview 4 -8151 Howard Bell, code administrator. Speaker at each luncheon will be a

50 (THE MEDIA) BROADCASTING, September 14, 1964 member of the executive committee of in the history of the KIBH case. access to a 250 w transmitter, and 'as- the association (in Salt Lake City it April 7 Wire On April 7, about 10 serted townspeople felt Kim was guilty will be Rex G. Howell, chairman of the days after KIBH was totally destroyed in of "dalliance" in restoring operations. radio board). the earthquake, the commission was in- Despite his disclosure that he had Dual Sessions The afternoon meet- formed by its engineer in Anchorage "resigned," the commission, so far as ing will be divided. The television ses- that a 50 w AFRS transmitter was be- the files show, took no action until Au- sion will hear a code presentation by Mr. ing shipped into Seward to provide gust. In the meantime, the FCC field Bell, with emphasis on the new piggy- service. The city was without any ra- engineer in Anchorage reported to the back interpretations; a panel on pay TV dio service and had no newspapers. commission that he learned that Mr. and community antenna systems, mod- A week later, the FCC received a Doyle hadn't been connected with KuBH erated by Mr. Carlisle and including letter from Raymond J. Doyle, who since "some time in April." John Pinto, RKO General, and Norman identified himself as manager of KIBH, On Aug. 11, the commission in- Boggs, Golden West, as proponents of saying that he was operating the AFRS formed Mr. Doyle that if he wanted to a transmitter the pay TV; Mr. Anello, and broadcaster under emergency author- continue operating the 50 w station, he with a op- ization granted Alaskan stations. CATV interests, broadcaster The would have to file an application for a equipment, posed to pay TV and one opposed to he said, had been loaned to construction permit. Otherwise, the Seward civil defense. CATV, and a presentation on the Televi- authority on which the station had been sion Information Office by its head, Roy On May 8, the commission, in re- operating since May 8 would terminate sponse to a telephoned request from Danish. Aug. 25. The radio with Mr. Taylor Mr. Doyle, telegraphed Ktau authority session, At this point, Mr. Doyle, dropped as moderator, will be on the theme of to operate with 50 w on 1490 kc, pend- the operation, leaving Seward without "Operating for Increased Profits." ing the filing of an application for a any broadcast service the state's Among the speakers will be Henry construction permit for a new station. -and Brief, Record Industry Association of "We thought the request came from two Democratic senators considerably America; Mr. Bartlett on engineering; the licensee," one commission official disturbed. Senators Mr. Bell and Charles Stone, on radio said last week. "It wasn't until a couple Ernest Gruening and E. L. Bartlett, urged the KIBH, code practices; Ward Dorrell, All -Ra- of months later we learned it was an owners of dio Methodology Study; and a panel of ex- employe operating on the authority whose president is Paul Stockard, to broadcasters on methods of controling the commission granted." resume operations. They also called on costs. After the Salt Lake City meeting, But the correspondence file reveals the FCC to assist in the resumption of other conferences (and dates): that Mr. Doyle notified the commission service. FCC officials assured the sen- Los Angeles, Oct. 15 -16, Statler -Hil- in a letter dated June 6 that he had ators they would cooperate with any- ton hotel; Oklahoma City. Oct. 19 -20, "resigned" from KtmH. In the same one seeking to operate a station. The ap- Hotel Skirvin; Des Moines. Oct. 22 -23, letter, he asked for a franchise to oper- plication from Seward for authority to Fort Des Moines hotel: New Orleans, ate on 250 w in Seward. He said he had operate on the AFRS 50 w rig followed. Oct. 26 -27, Jung hotel: Detroit, Nov. 9 -10, Hotel Statler; Albany, N. Y., Nov. 12 -13, Hotel Ten Eyck; Richmond, Va., Nov. 16 -17, John Marshall hotel. EXCLUSIVE BROADCAST PROPERTIES! FCC rushed to restore MIDWEST -Major market FM -only with 1963 gross of $49,000. AM earthquake victim Priced at $90,000 on terms. Contact -Richard The FCC demonstrated speed and A. Shaheen in our Chicago office. efficiency last week in assisting a Se- ward, Alaska, radio station that had SOUTHWEST- Daytimer serving prosperous single station market. been knocked out in the earthquake Sale includes -plus real Excellent last March to get back on the air. $20,000 estate. But behind the display of dispatch owner- operator opportunity. Priced at $75,000 lay several months of earthquake -borne with $15,000 down and long terms. Contact- confusion, during which the commission dealt with the wrong man in Se- DeTFin "Judge" Landis in our Dallas office. ward and the station's owners were pressured by the state's U. S. senators to restore service. The commission last week granted Seward Broadcasting Corp. temporary , authority to operate KIBH on 950 kc with 1 kw, during specified hours. It V7,./- tiJ also waived the rules to permit prompt ,.ii & ASSOCIATES, INC. consideration of the application for regular operation. John F. Hardesty, President The station, which filed the applica- NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES tion on Aug. 28, had been given spe- WASHINGTON, D.C. CHICAGO DALLAS . SAN FRANCISCO cial temporary authority on Aug. 25 by 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. the commission to operate on a non- EXecutive 3 -3456 DElaware 7 -2754 Riverside 8.1175 EXbrook 2 -5671 commercial basis on 1490 kc with 50 w RADIO transmitter loaned by the Armed Forces TV CATV NEWSPAPERS Radio Services. nlilJtlii,-CIJCl.1..-6'G/JÓf -6rC7tPiJX(F/rJl.--(.I.GGGZ lGfiJtd And that AFRS rig plays a key role J

BROADCASTING, September 14, 1964 51 has never turned on the issue of whether Hove much money is enough? an applicant's estimates were reasonable." Some commission staffers have been Financial qualifications of applicants for new UHF looking into whether the broadcast license application form should be stations may be revised as FCC studies present rules amended to require more detailed financial information and whether the three- month rule -of-thumb measurement, as The FCC is moving toward a review At the heart of both actions is the it applies to UHF applicants, should be and possible revision of the financial commission's concern with the adequacy revised. qualifications it requires of broadcast of its standards and procedures for de- Forcing the commission's attention station applicants. This was evident in termining an applicant's ability to put a on the problem at this time are three two actions that came to light last week. station on the air and to keep it operat- comparative hearings in which appli- In one, the commission announced it ing until it begins earning revenue. cants are vying for UHF channels in has designated a panel of three commis- Rule of Thumb The commission three -VHF station markets - Buffalo, sioners to hear oral argument on a uses as a rule of thumb an applicant's Cleveland and Boston. financial qualification issue in three ability to build a station and to operate Financial Issues In each case the comparative hearings involving UHF for three months without revenue. In commission's Review Board had been channels. A "redefinition of the com- addition, the commission for some 10 asked to add issues to determine, in mission's criteria" for establishing finan- years has delegated to hearing examin- effect, the liklihood of success of a new cial qualifications of UHF applicants - ers the authority to add in comparative nonnetwork UHF station in such mar- at least those seeking entry into multi - hearings a so- called Evansville issue - kets. The board, in certifying the cases VHF channel markets-could emerge that is, whether an applicant's estimates to the commission, noted that the pro- from that proceeding. as to the cost of his construction and posed inquiry "is contrary to existing In the other action, the commission, operation are reasonable. commission policy" and that the re- it was learned, tentatively decided to The issue may be added on petition quested determination goes beyond the request broadcasters' views on the finan- of an applicant's opponent who con- financial showing now required by the cial- qualification issue as it applies to all tends that the estimates are low. But, commission. the broadcast services. A proposed rule - a commission official said last week, the But the board said it was impressed making designed to accomplish this is issue, though "time consuming," has with the argument that the circum- expected in the next few weeks. "never been determinative . . . a case stances confronting a UHF station in

Chicago TV stations, educators join for in- college course

A 15 -week graduate course in television and how to use current programs in daily teaching will be offered to teachers in the Chicago area this fall. The course, offered by Chicago Teachers College North, results from a collaboration begun a year ago by all Chicago television stations and the Chicago Board of Education. The course is Television in Today's World, and is similar to one which has been offered in New York for several semesters by the Television Information Office and the New York City Board of Education. The first five sessions will be devoted to technical and broad aspects of television and will be conducted by TV station personnel. The re- Executive planning committee of of Education. (standing l -r): Dave mainder, by board of education spe- the graduate in- service course for Hart, WMAQ -TV (representing Allen cialists, will show how to relate cur- Chicago teachers are (seated l -r): Burns); George Nicholaw, WBBM- rently scheduled programing to in- Robert Seipp, WTTW(TV); David O. TV and Joseph Corey, WBKB(TV), struction in language arts, social Taylor, WGN -TV, chairman; Dr. co- chairman of the new Chicago studies, science, music and art. Reg- Humphrey Stevens, Chicago Board committee. istration for course began last week. The executive planning committee was composed of Allen Burns of Taylor was chairman and Mr. Corey providing personnel, documentaries NBC's WMAQ-TV; Joseph Corey of co- chairman, and Dr. Humphrey and film transfers for the course were ABC's wi nB(Tv); George Nicholaw Stevens, associate professor of edu- Clarke B. George, WBBM -TV; D. of CBS's WBBM -TV; Robert Seipp of cation at the college, was education- Thomas Miller, wBcB; Ward Quaal, wrrw(Tv), educational station, and al coordinator. WON -TV; Lloyd E. Yoder, WMAQ -TV, David O. Taylor of WGN -TV. Mr. Station executives credited with and Dr. John W. Taylor, wrrw.

52 (THE MEDIA) BROADCASTING, September 14, 1964 a three -VHF station market are -as the cost estimates in hearings. plete audience, issued a report on its board said in the Buffalo case -"sub- An official also said the rulemaking first study a few weeks ago. This con- stantially different than those normally would probably ask for comment on firmed telephone interviewing as an ac- encountered by a VHF station appli- what standard should be used for de- ceptable technique for determining sta- cant." termining what is "available" and "ade- tion share figures (BROADCASTING, Aug. The issue could prove an extremely quate" in construction and operating 24). perplexing one, with the commission funds. Some officials are thinking of It has been learned that the trans- pulled in opposite directions by con- rules to require applicants to demon- cript of closed -door meeting the sub- flicting aims. On the one hand there strate they not only have funds to build committee held with representatives of is the FCC's concern with the success and to operate for an initial period with- the broadcasting networks and the NAB of UHF television. The commission, out revenue but to start paying off debts. early this year may be made public anxious to popularize UHF as a worth- One official, however, said the FCC WOG (BROADCASTING, Jan. 13). while, viable medium, is loathe to grant might well adopt different criteria for The rating council has been sending UHF permits to operators not likely to each service. progress reports to the subcommittee survive the early financial hazards. ever since the joint broadcaster- adver- On the other hand, the commission tising agency council was organized late wants to avoid making UHF a rich Harris to get last year, but this will be the first time man's game by setting the financial the group will make a full -scale public qualification standards so high that only appearance on the matter. The object wealthy corporations could possibly ratings report is, in effect, to give an affirmative and meet them. This would mitigate against public answer to the challenge issued the preference for local ownership of by the subcommittee after its prolonged broadcast stations. House subcommittee will investigation last year: Can broadcast- Oral Argument The oral argument ers clean their own - and the raters - will be heard Sept. 21 by Commissioners hear McGannon on progress houses? Robert T. Bartley, Robert E. Lee and The subcommittee has been pursuing Kenneth A. Cox. The FCC ordered the of clean -up campaign the inadequacies of ratings since 1959 parties to direct themselves to the possi- and it's an open secret that Representa- bility of "a redefinition of the commis- tive Harris would like to write a happy sion's criteria for the establishment of The House Special Subcommittee on ending to the quest when his panel issues basic financial qualifications." Investigations, headed by Representa- its final report. Its conclusions may well The commission said the comments tive Oren Harris (D- Ark.), has called hinge on what the McGannon group should be based on a test proposed by upon broadcasters to report Sept. 23 on says later this month. the Broadcast Bureau, that applicants what they've done to help clean up the be able to bear the cost of putting a so- called "ratings mess" unearthed in station on the air, operating it for three the subcommittee's spectacular 1963 months without revenue and meeting investigation. Spanish station hits the costs of amortizing loans and inter- Donald H. McGannon of Westing- est payments and all equipment pay- house Broadcasting Co., chairman of rating technique ments during the first year. the National Association of Broadcast- The commission also asked the par- ers research committee and also of the ties to comment on the desirability of Broadcast Rating Council Inc., is ex- A demand that The Pulse Inc. quali- requiring applicants to submit evidence pected to be the principal witness at fy its Los Angeles audience measure- of their estimated revenues if they can- a public hearing. ment reports to show how many Span- not meet the bureau's suggested test. He probably will be accompanied by ish-speaking listeners were included in In Buffalo, where channel 29 is the Kenneth H. Baker, executive director the interviews has been made by KALI prize, WEBR Inc. raised the financial of the rating council; Miles David, ad- San Gabriel, Calif., Spanish-language qualification issue against Ultravision ministrative vice president of the Radio radio station serving the Los Angeles Broadcasting Co. Advertising Bureau, and Ward Dorrell, metropolitan area. United Artists Broadcasting Co. executive director of the All -Radio In a letter to the research firm, writ- raised it against Integrated Communica- Methodology Study (ARMS), which is ten Sept. 9, James E. Coyle, vice presi- tions Systems Inc., in Boston, where jointly sponsored by RAB and NAB. dent and general manager of KALI, channel 25 is at stake. United Artists Whether they will all testify, or simply states that on Feb. 26, Dr. Sydney Ros- also raised the issue in Cleveland against be available to testify, was uncertain low, president of Pulse, "publicly ad- Cleveland Telecasting Corp. and The late last week. mitted" to a group of radio executives Superior Broadcasting Corp., which are The testimony is expected to deal in Los Angeles that "the sample of competing for channel 65. United Art- with both the rating council and its Spanish households included in Pulse's ists, after raising the issue, dropped out progress to date, and the ARMS project. general study was too small to be pro - of that contest to seek channel 31 in Mr. McGannon is expected to testify jectable as a proper indication of the Lorraine, Ohio. in detail on the council, which was set relative popularity of the two major An FCC official said that, in desig- up with agency and advertiser as well Spanish language radio stations in the nating a panel to hear the consolidated as broadcasting support to serve as an market." oral argument, the commission decided auditing and accrediting agency for But, Mr. Coyle asserts, Dr. Roslow to look into the financial qualification broadcast measurement services and "has since refused similarly to qualify issue as it affects all of the broadcast also to investigate new systems and his printed studies" and "Pulse has re- services. methodologies. fused to offer unequivocal explanations It was expected that the proposed Whether Mr. McGannon will also to KALI'S very pertinent questions cover- rulemaking would ask for comment on testify on the ARMS project, or whether ing this highly important matter." The whether the commission should, in light some other witness will be selected for questions are: of the experience of the past 10 years, this phase, had not been decided late 1 -Is it statistically accurate to re- continue to allow applicants to chal- last week. ARMS, which is seeking a flect the radio listening habits of 860,- lenge the adequacy of their opponents' system that will measure radio's corn- 000 Spanish speaking people in the Los

BROADCASTING, September 14, 1964 53 Angeles metropolitan area by an Eng- urements, its national TV audience com- Miller wants LBJ lish language survey of the total radio position reports and its New York in- audience in that area when such survey stantaneous Audimeter: the American to sell radio -TV holdings includes a sample of less than 25 Span- Research Bureau's network and local ish language home radio sets in use per television measurements and its New Republican Vice Presidential Candi- rated segment? York Arbitron, and the local radio serv- date William E. Miller called on Presi- the above ac- The 2-Is it not true that ices of C. E. Hooper Inc. and Pulse dent Johnson last week to divest his Pulse's studies made curately describes Inc. family of its radio -TV properties. in Los Angeles in November -December, Of the nonregular services granted appoints the 1963, and its subsequent studies? certificates of application last week, "After all, the President members of the FCC," Mr. Miller said. 3-Can Pulse completely and clear- Survey & Marketing Services Inc. of- ly explain the methodology it used in fers the TRACE (Traffic Radio Audit News Secretary George Reedy said arriving at its conclusion that Spanish -Coincidental Enumeration) service there would be no comment from the households in the Los Angeles area and has been in operation since 1962. White House. comprise only 7% of the total homes It combines coincidental telephone (for "There certainly is something very in that area? home listening) and traffic intersection odd" about the way President Johnson 4-If Pulse were to conduct a special interviewing (for auto listening) to de- acquired his private fortune, Mr. Mil- radio audience survey of Spanish ra- termine radio station shares of audi- ler continued. "We have never said dio listening families in the greater Los ence. Coincidental Audience Audit there is anything wrong with going into Angeles area, what would be the mini- uses the coincidental telephone inter- business or making $14 million but mum number of respondents Pulse view technique; it produced its first full - there is certainly something very odd would feel necessary to obtain a statisti- scale report in 1963. when you make it as a result of having cally accurate indication of the relative a monopoly in a city within an industry popularity of the two major Spanish Radio listeners told controlled by the government itself." language radio stations in that area? Mr. Miller noted that Charles E. Wil- 5 -Would Pulse conduct such a spe- they're more selective son sold his extensive holdings in Gen- cial survey in the Spanish language? eral Motors Corp. to become Secretary in 6-In interviewing Spanish homes A ratings executive was queried by of Defense in the Eisenhower adminis- the Los Angeles area to determine the radio listeners last week, but it wasn't a tration. relative popularity of the two major matter of fulfilling equal -time obliga- Spanish language radio stations serv- The President's wife's and daughters' tions. holdings in the Texas Broadcasting Co. ing that area, is it likely that a more Sydney Roslow, accurate study would be obtained by were placed in a trust after Mr. John- president of Pulse son became President last year. Their conducting such interviews in the Span- Inc., was the inter- ish language rather than in the English worth was valued at $2,470,680 by an viewee on KMOX audit conducted for the President language? St. Louis's At (BROADCASTING, Aug. 24). The auditors Your Service said, however, that this estimate did not show, Two firms get council a program pretend to reflect actual market value. that lets listeners OK on applications question guests by telephone. Dr. Reitman, Dale form The first two "nonregular" broadcast Roslow, speaking audience measurement services to get Dr. Roslow from New York, new consultant firm certificates of application for accredita- said, "People are information hungry, tion by the Broadcast Rating Council judging from the popularity of news Associated Broadcast Consultants, 35 were announced last week. They are programs, and it is even more desirable East Seventh Street, Cincinnati, has been Survey & Marketing Services Inc., if can be presented in the information formed by two broadcasters to provide Honolulu, and Coincidental Audience an information He also feels format." management and programing advice and Audit, Seattle. more selective that "radio listeners are an appraisal service radio them, the council for -TV sta- Next step for said, than television viewers ... because they tion buyers. will be audits of their services, after have a greater choice. Radio stations which -assuming they pass the audits - seem to have character whether it be Robert Reitman, head of the new will come certificates of accreditation. talk, music or whatever. The listener firm, has served WCPO- AM -FM -TV and No final certificates have yet been is- can be selective and satisfy his particu- wiu c-Tv, both Cincinnati, in a sales ca- sued, but four firms offering regularly lar desires at the time he is listening." pacity, and WZIP -AM -FM Cincinnati as scheduled and nationally syndicated He said the congressional hearings on general manager. His associate, Rex services received certificates of applica- ratings weren't "really necessary, but Dale, has worked in the radio field for tion a few months ago. Audits of their they did do a job" in tightening up rat- 25 years, most recently as a WZIP -AM -PM services are slated to go into the field ings services' discipline. Asked about station personality. the latter part of this month, but it is the legitimacy of ratings, Dr. Roslow considered unlikely that these can be defended them as "the only practical finished and reviewed in time for the way to judge the number of listeners." first actual accreditation certificates to be issued before the first of next year. New media broker The council has designated two firms to handle its auditing assignments: Price Creation of a new media brokerage Waterhouse & Co. and Ernst & Ernst, firm-Larue & Associates, New York both of New York. -has been announced. The company, The "regular" services with certifi- headed by Hugh Ben Larue, will handle cates of application and now awaiting radio, TV and community antenna TV audit are the A. C. Nielsen Co.'s local properties. Location will be 440 East and network television audience meas- 62d Street. Mr. Reitman Mr. Dale

54 (THE MEDIA) BROADCASTING, September 14, 1964 Richmond Berkeley Oakland Alameda San Francisco

of the San Francisco - Oakland market with KTVU Channel 2. Unduplicated The Nation's LEADING programming, superior channel Independent TV Station position, maximum power and K iMp \\V central transmitter location assure CHANNEL advertisers of the finest signal SAN FRANCISCO -OAKLAND Represented by H -R Television coverage of over 1,500,000 TV homes in the #2 market in the West.

Cox Broadcasting Corporation stations: WSB AM- FM -TV, Atlanta; WHIO AM- FM -TV, Dayton; WSOC AM- FM -TV, Charlotte; WIOD AM -FM, Miami; KTVU, San Francisco -Oakland. it is merely a nonproscriptive experi- Schroeder lists NAB goals ment. He revealed that the NAB has contracted with Broadcast Advertisers Reports for special monitoring to see if Calls for concentration on government relations, stations are abusing the waiver. BAR Checks BAR, he said, is also public relations programs and strengthening of codes checking on use of multiple-product announcements under the new piggy- A recommendation that the National opportunity to examine the organiza- back rules (BROADCASTING, Aug. 31) . Association of Broadcasters concentrate tion of the NAB with the view to up- He cited "splendid c000peration from chiefly on improvement of its govern- dating its structure and efficiency in all agencies and advertisers" on the new ment relations and public relations pro- respects. Mr. Schroeder heads a spe- criteria, and outlined NAB rulings on grams was made Thursday by the cial presidential selection committee the commercials. Through August, he chairman of the NAB executive com- (BROADCASTING, Sept. 7). said, the code reviewed 148 films and mittee, Willard Schroeder, WOOD -AM- Howard H. Bell, NAB's code author- 77 storyboards. He noted that 78 of PM-TV Grand Rapids, Mich. ity director, told the Michigan broad- the films were classified as integrated Luncheon speaker before the annual casters he hoped "that at some point and 70 as piggybacks. The NAB can't fall convention of the Michigan Asso- we can develop some new approaches pass on storyboards until they are in ciation of Broadcasters at Hidden Val- to the evaluation of commercial per- their final form, but of the 77 story - ley, Gaylord, Mr. Schroeder also rec- formance which would be more mean- boards, 53 "will likely be considered ommended that the NAB work toward ingful than the present quantitative time integrated, while only 24 appear to in- other principal goals. These are standards-approaches that would also volve piggyback treatments." strengthening of the codes and mainte- provide more flexibility to the subscrib- Harold L. Neal Jr., president of ABC Owned Radio Stations, suggested that in order for radio to increase its rate of commercial growth, it is necessary for the medium to break out of traditional selling patterns. "Radio selling today," he said, "needs more creative effort and ingenuity than just telling potential advertisers the facts about our stations." Mr. Neal detailed efforts undertaken by ABC-owned stations such as its "Saga in Sound" film that tells radio's story in terms of historical growth and evolution, the radio station group's current advertising campaign and sales presentation activity directed at "target accounts." Charles Campbell, Campbell -Ewald Co., Detroit, related United Delco's successful use of radio, especially sports programs, to reach male customers of its products. He also in- Howard Bell Willard Schroeder dicated the agency is interested in the overall programing of stations to find a good environment for the commer- nance of practical services such as en- er in commercial practices." cials. gineering, economics, personnel training, He also said that the radio code etc. board meeting in Washington Sept. 29- Mr. Schroeder said he feels that the 30 would consider changing code pol- Overmyer's way cleared present NAB board is too large and it icy on product category acceptability. meets too infrequently (twice yearly) "While I believe it would be unwise at for UHF in Toledo with the staff. A smaller board, meeting this time to make any change in the oftener, would provide better organiza- restriction dealing with hard liquor, an The FCC's Review Board last week tion, he indicated, also noting that the historic policy within the industry approved agreements clearing the way NAB's present 24 committees also may which transcends the codes," he said, for D. H. Overmyer, of Toledo, Ohio, be too many. He suggested committees "I believe our primary code concern to operate a new station on channel 79. should run for one year and die unless should be with advertising content, in- The board's action provides for the good reason for their continuance oc- cluding claims and taste, rather than dismissal of competing applications filed curs. with product category prohibitions, ex- by Springfield Television Broadcasting Listing 18 "satellite" organizations in cept in the most sensitive categories." Corp. and Producers Inc. The bureau the broadcasting field today, Mr. He said, however, that because of the said that their withdrawal would facili- Schroeder pointed out that some people difficulties involved "this would not of tate earlier UHF service by the local have urged that the NAB be the head itself permit a flooding of the airwaves applicant, Mr. Overmyer. of an all- encompassing federation. with commercials for those products." The applications were set for hearing "Maybe this is something we at least Mr. Bell also discussed the code's on nine issues involving, among other ought to look at," he said. waiver of political spots in counting matters, the financial and legal qualifica- NAB Updating Mr. Schroeder said commercial time for the 1964 presi- tions of Springfield and Producers, and it is his personal conviction that the dential campaign, saying it "seems un- Springfield's staffing plans and public new NAB president, once he is se- necessary" for stations to publicly say issues policy, the Review Board said. lected, should have the authority and they won't use the waiver, as, he said, Under the agreement approved by

56 (THE MEDIA) BROADCASTING, September 14, 1964 what's in the middle makes the big difference :

...and, in Pennsylvania, it's VVJACTV

To charm big markets in your direction, you want

the station most people turn to and tune to! In 35 major counties in Pennsylvania -- that's WJAC -TV! Through WJAC -TV- -you can toot your client's horn to the million dollar market -in -the middle! America's 27th largest!

.f SÉRVING MILLIONS FROM ATOP THE ALLEGHENIES

Represented Nationally by Harrington, Righter & Parsons, Inc.

Affiliated with WJAC -AM -FM The Johnstown Tribune-Democrat Stations

BROADCASTING, September 14, 1964 57 the board, Mr. Overmyer will pay The station also failed, Mr. Barber's pe- had a "lack of interest" in learning true Springfield $11,200 and Producers $6,- tition said, to make "... a specific offer facts and that its editorials against him 000 for partial payment of "itemized of WRLP'S facilities for an adequate re- were "... ridden with false statements, and verified" out -of- pocket expenses in- sponse." innuendo and half truths." Mr. Barber curred in their applications. The CATV operator said the WRLP said WRLP accused him of placing Springfield is owner of WRLP(Tv) editorials fall roughly into two categor- . . his personal gain above the inter- Keene, N. H.-Brattleboro, Vt.-Green- ies-"... vitriolic editorial attacks of a ests of the voters [of Vermont] ..." in field, Mass.; WWLP(TV) Springfield, personal nature ..." against Mr. Bar- working in 1957 for the defeat of legis- Mass.; wxEF(Tv) Dayton, Ohio, and ber, and pleas that the public take steps lation that would have given the state w.rzB(TV) Worcester, Mass. to control CATV systems which, WRLP public utilities commission control over implies, are detrimental to the area's CATV's. economy. Mr. Barber said that WRLP "has ut- Fire returned in WRLP is owned by Springfield Tele- terly failed" to present a rebuttal point vision Broadcasting Corp. Springfield is of view as required by the fairness doc- also licensee of wwLP(TV) Springfield trine. The CATV operator said that UHF -CATV dispute and w.rzs(Tv) Worcester, both Massa- aside from WRLP'S views toward com- chusetts, and WKEF(TV) Dayton, Ohio. munity antennas, the station has shown WRLP(TV) on channel 32 Keene, All the outlets are UHF. William L. it is not responsible to be a licensee un- N. H.- Brattleboro, Vt.-Greenfield, Mass., Putman, an ardent supporter of UHF der the fairness doctrine. which has been firing at the 16 commu- and fierce opponent of CATV, is presi- nity antenna television systems operat- dent of Springfield Television. ing in its service area, now has become Of the 16 CATV systems in the FCC studies local a target. WRLP area only Mohawk Valley Televi- F. Elliott Barber Jr., owner of a sion Inc. is regulated by the FCC as it CATV system in nearby Brattleboro, uses microwave relays. WRLP has asked CATV franchises Vt., has asked the FCC to revoke the commission to hold a hearing on WRLP's license on the ground that the early license renewals for the facilities The FCC's study of community an- station has used its right to editorialize of Mohawk's microwave service, New tenna television system operations against him and CATV for "purely per- England Microwave Corp. (BROADCAST- reached last week into the arrangements sonal and private interests," in violation ING, July 20). under which local communities fran- of the commission's fairness doctrine. Mr. Barber told the FCC that WRLP chise CAV's. (Advertisement) The commission sent letters to the chief executives of some 1,000 cities and towns served by CATV's, request- ing copies of the franchise agreements. The commission's small CATV-study staff is interested in the financial ar- rangments involved and the extent of the regulation communities impose on CATVs. The primary purpose of the study is to aid the commission in the formula- tion of legislation providing for FCC regulation of CATV's. An earlier mass mailing, to all TV stations, asked for information on TV -CATV cross- owner- ship and on agreements by CATV's not to duplicate local TV stations. Deadline for submitting the questionnaire was Thursday (April 10). Dr. Martin Seiden, who heads the CATV study group, did some of his information -digging in person last week. He went to New York to get the views of network executives on CATV, as well as pay television, which is also part of the study. Media reports John O. Gilbert (1.), Vice President and General Manager of ... WABC -TV New York City, accepts from Leo Gutman, Vice Presi- KOL's agency Guild, Bascom & Bon - dent in Charge of Advertising of Four Star Distribution Corpora- figli, San Francisco, has been named to tion, the sales promotion brochure for "Spectacular Showcase," handle advertising for KOL -AM -FM Se- the first group of feature films for television from Four Star attle. Distribution Corp. The brochure is open to the film, "Sche- herazade," one of the features soon to be programmed by WABC- Studio switch Km, San Fernando, TV. At Mr. Gutman's left is the "Spectacular Showcase" promo- Calif., moves to new studios and offices tion kit, which contains individual promotion material for each in the San Fernando Valley Broadcast of the pictures. WABC -TV requested and received 20 additional Center, 14800 Larsen Street, San Fer- brochures and kits for sales their department. Mr. Gilbert nando 91343. Phone, Triangle 7 -3466, commented that "The new Four Star films will be exciting is the same. is a 5 kw day, 1 additions to WABC -TV's movie lineup for the coming season." Kort kw night, independent.

58 (THE MEDIA) BROADCASTING, September 14, 1964 Stripe WITH HEXACHLOROPHENE

TOOTH PASTE AMMONIATED, ANTIENZYME

COMPOUNDED WITH ACCEPTED B H NILE. OF MAGNESIA 00TH PASTE COMME ED NET 944T 4 OUNCES COMFORT MFG. CO., CHICAGO, ILLINOIS

Do you sell toothpaste in Boston?

Whatever you sell, brush up on the facts about what's new in Boston radio and prevent sales decay! WMEX delivers the largest share of the five -county Boston mass market -the audience of The New Boston Is tuned to big, young, growing families - at a far lower cost per thousand! Get the full story from your McGavren-Guild man. WMEX It's a story with real teeth in it!

September 14, 1964 59 FINANCIAL REPORTS

was to be signed that day. He said the funds were paid to Commercial Record- Coyle faces suit stockholder's notice repeated allega- ing Corp. in connection with the pro- tions made previously and that some of posed purchase of securities in that corn - by Peruvian Oils the statements were libelous. pany. In April the directors rescinded The Peruvian company's action was authorization to make this investment. reported Sept. 1 by Joseph J. Rankin, Mr. Coyle, the report says, agreed to the The management of Peruvian Oils & new president of the company, in a no- recission and stated that the money Minerals Ltd., Toronto, has instructed tice of an annual stockholders meeting would be refunded within 30 days. None its attorneys to bring suit against John J. Sept. 16 in Toronto. has been returned, the report says. twit. Highland as Coyle, principal owner of At the time Mr. Coyle resigned The Sept. 1 notice also asserts that Park -Dallas, Tex., for an accounting president and director, the notice states, between July 10 and July 22, Mr. Coyle and recovery of $225,000 which, man- two other directors resigned. They are exercised options to purchase 66,666 agement says, was "allegedly wrongfully Joseph Wolfman, commercial manager shares of Peruvian Oils and that he sold diverted" from the company to the of twit., and Thomas Gwin, production them on the open market at a profit of Commercial Recording Corp., Dallas, manager, Commercial Recording Corp. $30,000. The report notes that because also principally owned by Mr. Coyle. The notice relates that in 1963 the oil of the changes in management that were Mr. Coyle is a member of the radio company advanced $378,438 in Canadi- taking place at the time, Peruvian Oils board of the National Association of an funds in contemplation of the pro- failed to require Mr. Coyle to sign an Broadcasters. posed acquisition by the company of in- agreement that he was taking up the Technically the oil company has told terests in radio broadcasting and record- stock options for investment purposes its lawyers to petition the federal court ing. Of this sum, $162,188 was ad- and not for distribution. in Dallas to change its status in a stock- vanced to University Advertising Co., Peruvian Oils is listed on the Ameri- holders' suit from that of defendant licensee of mgt., and the same amount can Stock Exchange. It is also listed on to that of plaintiff. Two stockholders to Commercial Recording Corp. None the Toronto Stock Exchange, but active last May filed suit against Mr. Coyle, of the proposed transactions was corn- trading there was suspended last March. until July 8 president of Peruvian, and pleted, the report notes, and the full the company. amount of the advances was subsequent- Mr. Coyle said on Friday (Sept. 11) ly refunded. that an agreement had been worked out CRC Investment Last March, the Exchange advisory on the $225,000, and that a settlement notice states, $243,000 in Canadian issued on Rollins

The American Stock Exchange last week issued an advisory to members warning of a growing "short position" in the common stock of Rollins Broad- casting. In an effort to halt this trend the advisory noted that before accepting BUSIAESS orders for short sale in common shares of Rollins, selling brokers should be in a position to make delivery to purchasers by the fourth business day following the date of the transaction. ADAGER An exchange spokesman said the four -day limit was a normal requirement, Kaiser Broadcasting has an opening for but that the present advisory sug- gests to brokers that they insist an experienced Business Manager in upon proof that their clients have the stock Detroit with WKBD -TV which is now under on hand before accepting a short sell construction. order. This ground floor opportunity with one of the nation's fastest growing The exchange said the short position in the stock had advanced from 17,340 groups requires a strong accounting background and at least three years of shares on the July 15 settlement' date to experience in broadcasting. 24,637 shares as of the Aug. 14 settlement date. The Reply with your resume of experi- exchange statement noted there are about ence and salary required to Kaiser 315,000 common shares of Rollins outstanding and an Broadcasting Corporation, Room 1221, Kaiser indicated floating supply of 210,000 Center, 300 Lakeside Drive, shares. In addition there are 700,000 Oakland, California 94604. outstanding shares of class B stock, pre- dominantly owned by management and convertible share -for-share into corn - mon, according to the exchange report. KA /SER Rollins, which owns three TV and BROAD CAST/ NG seven radio stations, an outdoor adver- AN EQUAL OPPORTUNITY EMPLOYER tising division, a cosmetics company and 10,000 acres of land in Florida, two weeks ago completed its acquisi-

60 BROADCASTING, September 14, 1964 You come into billions in the (Golden Triangle

The WSJS Television Market -No. 1 in North Carolina

Spelled out, these billions look like this: total retail sales, over $1 Billion; total consumer spendable income, over $11/2 Billion. =c-s Vitally important elements to have when you're seeking markets for sales. Let WSJS Television help market your sales message TELEVISIONS 12 in its Golden Triangle. Í WINSTON -SALEM / GREENSBORO / HIGH POINT Represented by Peters, Griffin, Woodward

BROADCASTING, September 14, 1964 61 `CQ' now means Comsat on the N.Y. Stock Exchange

The radio amateur's "hello out when 5 million shares were placed and President Johnson will appoint there" abbreviation ( "CQ ") is now on the public market last June. Un- three to represent the general public. on the big board of the New York til last week, Comsat stock was Among those nominated to be pub- Stock Exchange representing the traded over-the -counter. It closed lic directors are Leonard H. Marks, Communications Satellite Corp. last Thursday at 367/s. In addition Washington communications attor- Comsat, which has its first stock- to the 5 million shares held by the ney, and Bruce G. Sundlun, also a holders meeting Sept. 17 in Wash- public, the same amount is held by Washington attorney and a director ington, went on the big board Sept. communications common carriers. of the Outlet Co., Providence, R. I., 8. In the first transaction, a block of At the meeting Thursday, public department store which owns WJAR- 10,000 shares sold for $46 a share, stockholders will elect six directors. AM-TV there and WDBO-AM -FM -TV more than twice the $20 a share Carriers will also elect six directors, Orlando, Fla.

tion of the $62.4 million Orkin Ex- business, pointing last week to the con- last week Rollins shares jumped 41 terminating Co. (BROADCASTING, Sept. tinued upward spiral of Rollins stock points to 751/2, but on Wednesday 7). price, said "apparently the short squeeze (Sept. 9) it dropped 7 to 681. The next One broker close to the broadcasting is still on." In the first day of trading day it gained I to 69. INTERNATIONAL Wednesday (Sept. 9) by Mr. Goldwyn in his office on the Goldwyn studio lot British theater group in Hollywood. The theater owners' gesture is a futile one at this time, he said, as no Goldwyn pictures have been in theatrical distribution in the British Isles for the past six months, when tangles with Goldwyn "Porgy and Bess" (which is not included in the TV package) concluded its third theatrical release there. Sale of films to TV prompts association This fact, however, did not prevent Mr. Goldwyn from informing the CEA that he has no desire to start a fight but to urge more houses ban Goldwyn products has no intention of backing away from one forced on him. "What the CEA is British television viewers are going any company under his control." doing is trying to block a perfectly legitimate area of competition in exhibition," to get a chance to see some of Holly - The Counter -Fire Copies of the Mr. Goldwyn wrote. "As far as I am wood's best theatrical motion pictures CEA letter were distributed to newsmen concerned, the public has a right to the on their home receivers British -and fullest freedom of choice to the medi- operators are up in arms over as theater um in which it wishes to view motion the prospect. pictures." The movies are a package of 50 fea- Mr. Goldwyn said that he had sent ture films produced by Samuel Goldwyn copies of his reply to the CEA to Brit- and put into TV syndication by Samuel ain's prime minister, to the leaders of Goldwyn Pictures Ltd., organized earlier England's political parties and to the this year as the TV distribution-produc- president of the English Board of Trade. tion arm of Samuel Goldwyn Studios Mr. Goldwyn told his news confer- (BROADCASTING, March 2). Associated ence that to date the theater owners Television has acquired the TV rights have been successful in keeping Ameri- for the United Kingdom to these pic- can -made theatrical movies off British tures under a five -year leasing arrange- TV, with the sole exception of a couple ment and will start putting them on the of Selznick pictures. When the release air Nov. 15. "The Secret Life of Walter of the Goldwyn movies to TV was first Mitty," starring Danny Kaye, will be announced, the producer said, the CEA the first film. had told him of its opposition to the Immediately following the announce- plan and reminded him of a resolution ment of this innovation, the executive adopted in 1962 recommending to the committee of The Cinematograph Ex- member theaters (about 90% of Brit- hibitors' Association of Great Britain & ain's 2,000 movie houses) that they re- Ireland held an emergency meeting and fuse to show any pictures made or dis- notified Mr. Goldwyn that the members tributed by any company releasing its of the committee "had unanimously product to television. At that time he agreed to recommend to all members of ignored the threat, he reported, and the association not to exhibit to the when he was approached by ATV and public any film now or hereafter pro- ATV was willing to pay his price (which duced by or with cinema distribution Producer Goldwyn he declined to reveal), he went ahead rights controlled by Mr. Goldwyn or If pushed . .. he'll fight with the leasing agreement.

62 BROADCASTING, September 14, 1964 For tuna: a $5- million pilgrimage to Galilee ...

"Things've never been the same in our little port, Galilee, R. I. - since they started holding the three -day U. S. Atlantic Tuna Tournament here.

"Take last year. 134 boats entered, maybe $5- million worth, carryin' 600 fishermen. 80,000 other folks came to watch the weighin's-in. You could hear 'em holler clear to Jerusalem ( that's across the channel) - when the record, 765 -pound whopper was hung up. Some fishin'. Imagine the ones that got away !"

But then, fishing for consumers is equally good, in the Providence market. You can get solid strikes in Western Connecticut, Southeastern Massachusetts, and all of Rhode Island - without changing your outfit or bait. People in television say the best outfit in Providence is WJAR-TV.

TRUTnNT .wc au

Yours for the asking: a personal print. suitable for framing. @OUTLET 190.1 FIRST TELEVISION STATION IN RHODE ISLAND AN OUTLET CO. STATION NBC - Edward Petry & Co. Inc.

BROADCASTING, September 14, 1964 63 Britons like what they see Those U.S. imports ITA study finds little carping about BBC, commercial Figures issued by BBC show that less than 12% of its televi- network; most feel there are not too many U.S. shows sion program material screened in the period April -June this year originated in the U. S. More than three -quarters of British Too much violence 44 34 22 viewers believe that BBC and commer- Too much seamy side 45 31 24 Details by program category cial network programs are good or very Too many American programs 47 34 19 and channel are: Programing not well balanced 50 23 27 good. This is one of the conclusions BBC -1 BBC -2 Too much bad language 53 27 20 Entertainment programs 12.5% 9.49% in the first of a new series of quarterly Not enough serious programs 57 21 22 Serious programs .47 .29 opinion reports carried out by Research Rude to people interviewed 59 12 29 12.97 9.78 Services Ltd. for the Independent Tele- Viewers were invited to give their Combined average of both BBC chan- vision Authority. nels: 11.46 %. Opinions in detail were: opinions on different program categories. Results were: Commercial Good Poor Neither network BBC News 90% 2% 8% Very good 32% 27% Variety 72 6 22 Pretty important but so are other forms 23 Good 45 51 Comedy 69 7 24 Less important than other forms 20 Neither good nor bad 16 15 Series and serials 67 6 27 Not watched for relaxation 18 Poor 3 3 Sports 64 6 30 No comment 1 Very poor 1 1 Current affairs 61 3 36 100 No opinion _3 3 Local interest 58 5 37 100 100 Religious 50 4 46 On viewing habits, 60% said they No widespread disapproval of com- Films 49 22 29 viewed on six or seven days a week and mercial network programs was volun- Educational 47 2 51 another 14% on four or five days. Children's 46 2 52 teered. When specific criticisms were Plays 39 20 41 Twenty -five per cent estimated that over suggested to viewers to find out to what 80% of their viewing time was spent degree these were considered applicable, On the importance attached to tele- watching the commercial network, while the results were: vision as a means of relaxation, view- 10% gave this estimate from their BBC Not Very Partly ers' answers produced these results: viewing. true true true Only form of relaxation I get 19% In only 3% of households is there Too much emphasis on sex 38% 41% 21% Main form of relaxation 19 more than one TV set in use. Research Services Ltd. conducted the survey in June, using a probability sample of 1,500 people over the age of 15 in Bridge... in TV and Radio... representative of people living in ITA areas.

IT'S BBC -2 changes not a panic move -Peacock BROADCASTING BBC has bought 140 classic feature films from Paramount to show on its YEARBOOK! second TV channel as part of a revised it's Goren programing policy. The present BBC -2 schedule which allocates a particular theme, such as education or drama, to Around millions and millions of card top people. They demand accurate facts, separate days of the week has been dropped. Instead there will be drama tables, the "wé s" and the "theÿ s" play figures, analyses such as only BROAD- programs on five nights, light entertain- +heir bridge hands according to Goren, CASTING YEARBOOK can give them. that ace authority on the strategy of bid- ment on four, features on five, docu- To lay your cards on their conference ding what you can make and making what mentaries on three and music on at least tables, be sure they see your advertising you've bid. Similarily, around the confer- two. in these information -packed pages. It's op- ence fables of broadcast advertising, the Michael Peacock, chief of BBC -2 portunity-in spades -to reach over 20,000 authority is BROADCASTING YEAR- programs, has denied that these drastic BOOK, ace source of strategic information subscribers. Publication date: December. changes are a panic move. He said they on television and radio. Each year, this Deadline for proofs: Sept. 21. Final clos- were a logical development based on comprehensive reference volume is the ing: Oct. I. Still time to play your hand- experience. working partner of the broadcast media's BUT HURRY! At the end of June, the number of homes in the London area with sets able to pick up BBC's second channel was about 335,000. DeSales 1735 Street, N.W. Commenting on figures recently is- Broadeastioq Washington, D. C. 20036 sued by Television Audience Measure- THE BUSINESSWEENLY Of TELEVISION AND RADIO ment Ltd. on BBC-2, Mr. Peacock said that BBC would not publish its own audience measurement findings until the

64 (INTERNATIONAL) BROADCASTING, September 14, 1964 NORTH ALABAMA.

The cream of NBC & CBS and vast new picture range

with WAPI -TV's new RCA Traveling Wave Antenna

Walt Disney Dick Van Dyke Show Bonanza The Beverly Hillbillies The Rogues The Danny Kaye Show Andy Griffith Show Daniel Boone The Lucy Show Dr. Kildare The Munsters Hazel Red Skelton Bob Hope Petticoat Junction Jack Benny Gomer Pyle, USMC Flipper My Living Doll Mr. Magoo Mr. Broadway Gunsmoke The Virginian Man from U.N.C.L.E.

NCAA and NFL Football plus the best in news sparts. Fea- ture films.

A powerful signal and power package of top shows from two networks for North Alabama. WAPI -TV's newly installed traveling wave antenna and the cream of NBC /CBS offer an unmatched medium for this rich market area.

lNAPI-TV

WAPI -TV BIRMINGHAM Represented nationally by Harrington, Righter, and Parsons, Inc. BIRMINGHAM

BROADCASTING, September 14, 1964 65 new channel had been on the air for six NAB's international the use of radio. months. In addition to Mr. Hayes, the corn - TAM said that viewers with sets able group meets Wednesday mittee consists of: to receive BBC-2 were spending less Herbert Evans, Peoples Broadcasting vice chairman; Merle Jones, than one hour a week watching the new The international broadcasting com- Corp., CBS; George A. Graham Jr., NBC; channel. Mr. Peacock said that the sam- mittee of the National Association of Donald W. Coyle, ABC; Richard M. ple of 100 was used by TAM and is not Broadcasters will meet for the first time Pack, Westinghouse Broadcasting; C. big enough. He suggested that 700 or Wednesday (Sept. 16) at the Statler Wrede Petersmeyer, Corinthian Broad- preferably 1,100 was necessary. hotel in Washington, John S. Hayes, Post-Newsweek Stations, announced last casting Corp. P. Brandt, King Broad- week. Also, Otto Rise in TV homes casting Corp.; Robert T. Mason, wMRN. The 17 -man committee was named Marion, Ohio; Sig Mickelsen, Time - by former NAB President LeRoy Collins reported for Britain Life Broadcast Inc.; James B. Conkling, in May. Educational Broadcasting During the meeting, at which time International Corp.; John F. White, National Educa- Of the 17.2 million British homes in the group will decide what areas of in- tional Television; Dr. Margaret Mary the areas covered by the commercial ternational broadcasting to look into, wcAU -TV Philadelphia (im- network, 14.2 million now have TV sets. members will hear from Carl Rowan, Kearney, past president, American Wo- These figures are part of a report just director of the United States Informa- mediate in Radio & Television); Sam Slate, issued by Television Audience Measure- tion Agency, and James L. Greenfield, men D. L. Provost, Hearst ment Ltd., which also shows that 260,- Assistant Secretary of State for Public RKO General; Hall, Meredith Broad- 000 homes got TV sets for the first time Affairs. The unit also hopes to hear Corp.; Payson and Kenneth Giddens, WKRC- this year. from FCC Chairman E. William Henry. casting, AM -FM -TV Mobile, Ala. Of the 46.1 million people in these The NAB has been a participant in 14.5 million homes, 43 million people in international meetings, but it has not 13.33 million homes can now receive had a committee in this field. NAB Abroad in brief ... both BBC and the commercial network. officials have been members of or set British Wool Tex- The number of people renting sets as observers at international meetings Wool Covers Sports England, continues to grow and now stands at on allocations, standards and other en- tile Export Corp., Bradford, has into Canadian television for 5 million, or more than one home in gineering matters; on copyright revi- moved Wide three. sions, and to the Interamerican Associa- the first time, buying part of the weekly on the CTV TAM's figures are estimates for mid - tion of Broadcasters. Last year, Mr. World of Sports August 1964 based on survey data and Collins represented the NAB at a meet- television network. Agency is Pember- the registrar general's estimates of popu- ing in London held last year. The ton, Freeman, Mathes and Milne Ltd., lation. NAB also participated in a literacy Toronto. The channel islands are not included project for the Dominican Republic Caroline Audience Radio Caroline has in the report. which was expected to rely heavily on commissioned Attwood Statistics (Great Britain) Ltd. to carry out the first of a series of research studies to provide information on the size and composition Rely on of the audience listening to the two Ra- dio Caroline offshore commercial radio ROHN stations. for TOWERS, TOWER Set sales go up Canadian -made radio and television receiver sales continue to SYSTEMS, MICROWAVE increase, according to figures of the 111 .Irid1 _ PASSIVE REFLECTORS, Dominion Bureau of Statistics, Ottawa. Canadian -made radio receiver sales in LIGHTING EQUIPMENT the January-May period this year totaled 317,740 units, up from 272,944 in the and ACCESSORIES same period last year. Canadian -made ROHN is the largest company of its kind exclusively television receiver sales were 167,987 manufacturing communication towers and allied units in the first five months of this year, 146,970 in the 1963 period. equipment. They can supply a wide range of both guyed and self- supporting towers from all heights sales up to BOO'. They have available engineering and International film ... manufacturing facilities for special tower systems Comer Pyle (William Morris Agen- and complete engineering and design services. cy) : Tokyo Broadcasting System, Ja- Also ROHN makes microwave passive reflectors pan. and tower lighting So complete equipment. wheth- Warner Bros. Features (Seven Arts) : er it's a single tower or a completr4ommunications CBHT(TV) Halifax, N.S.; CFCF -TV and system, contact ROHN for dependable and reliable CEMT(TV) both Montreal; CKPR -TV equipment and service. Port Arthur and CJOH-TV Ottawa, both Ontario. In French: CHLT -Tv Sher- brooke and CKTM Three Rivers, both ROHNManufacturing Company Quebec. Box 2000, Peoria, Illinois Phone 309-637-8416 Associated British Features (Seven Arts): Clov -Tv Pembroke, Ont. In "Pioneer Manufacturers of towers of oll kinds -Representatives world -wid French: CKTM -TV Three Rivers, Que.

66 (INTERNATIONAL) BROADCASTING, September 14, 1964 New York this week

U.S. premieres for two great series from BBC teIevision (yes, two in one week!)

010 EZI 1° GOO © a I 1CMMItaml THE SPREAD OF THE GREAT WAR THE EAGLE PART OWE

OPENS SEPT 16 ON WOR- Channel 9 OPENS SEPT 13 ON WNEW -Channel 5 The Spread of the Eagle. Brilliant nine -part production The Great War. World's first full -scale tv production -)f Shakespeare's Three Roman Plays: Coriolanus, Julius on the First World War. 26 -part documentary in half - Caesar, Antony and Cleopatra in one -hour programs. hour programs. 1964 anniversaries of the First World War (50 years after) and the birth of William Shakespeare (400 years after) are boosting world -wide demand for For more information contact PETER GREEN al: these two great series by BBC tv. Already international top -sellers, both get U. S. premieres this 000 enterprises week. Transmission in other cities follows soon. 630 Fifth Avenue New York 20 Telephone LT. r -poo And the orders are still rolling in. Cables: Broadcasts, New York

BROADCASTING, September 14, 1964 67 PROGRAMING

Another trip into the fairness land STROUSE SAYS IT ISN'T AS MUCH TROUBLE AS CLAIMED

Put a broadcaster between two lawyers on the subjects of Section 315 and the FCC's fairness doctrine and he gets pretty little time to have his say. Espe- cially when one of the lawyers is W. Theodore Pierson, and the other is FCC Commissioner Kenneth A. Cox and they both have been debating the subject several times before. That was the position in which Ben Strouse, president and general manager of WWDC -AM -FM Washington, found himself last Thursday night (Sept. 10) at a panel on these two communications law subjects a the convention of the Federal Bar Association in Washington. Mr. Strouse Mr. Cox Mr. Pierson Mr. Strouse's thesis, when he was living up to the fairness doctrine. should it be imposed on broadcasters, able to complete his presentation, is On Section 315, Mr. Strouse ob- he asked. (1) he is opposed to the government served, there are particular- Commissioner could not see any telling him or any broadcaster what he problems- Cox ly, as happened to him, where there are undue burden on broadcasters in fol- should or shouldn't do, (2) the public 16 candidates in a primary campaign. lowing the dictates of Section 315. In will reap the benefits of all sides of an During the election campaign this is not most cases, he issue by the expressions broadcast and noted, there are only as onerous, he said. two an published in all media, and (3) most or three candidates for office, that both Sec- broadcasters don't have much trouble Mr. Pierson maintained and this imposes no great problem. tion 315 and the fairness doctrine co- Neither Section 315 nor the fairness erced broadcasters and restrained them doctrine, the commissioner observed. in their function as communicators. This prevents a broadcaster from present- violates the First Amendment, he con- ing or forces a broadcaster to present well -wishers tended. a candidate or express his own views on Section 315, Mr. Pierson insisted, a controversial issue. favors the incumbent office holder be- "But it does set up consequences," cause throughout the years before an that the broadcaster must abide by, he election he receives exposure on the air stated. The fairness doctrine permits as an official. Come election year, he a large measure of freedom to the pointed out, and his opponent gets broadcaster, Mr. Cox averred. It per- equal time for just the few months of mits him to choose the spokesman, the the campaign. "It should be called the format and the subject matter on the unequal opportunity section," Mr. Pier- issues and on the rebuttal. son observed. At one point in the exchanges among In the 1960 election, Mr. Pierson the three panel members, Mr. Strouse said, the debates between the two presi- observed: "If a broadcaster doesn't dential candidates gave the public more want to be fair, maybe he shouldn't be significant comment on issues than any a broadcaster." political appearances previously because At another point, Mr. Strouse com- Section 315 was suspended. Otherwise, mented that many times just the offer love he contended, political candidates on of rebuttal time is sufficient; the other the air usually skirt the issues, focus on side doesn't use the station to present other extraneous matters. its views. The Doctrine The fairness doctrine After Mr. Pierson observed that he ( "I shall refer to it as the doctrine," knew of a `legion of cases where 50 KWKC Mr. Pierson said, "because to me it's broadcasters withdrew or failed to pre- INGY810 an unfair doctrine. ") is self -defeating sent programs containing controversy because it places a and so do housewives, doctors, students, burden on broad- because they feared the involvements of casters that they attempt to escape by the fairness doctrine, Mr. executives, farmers, and secretaries in Cox com- staying away from controversial mat- mented: "That seems to be a damning the 25 counties surrounding Albany, Sche- ers. indictment of those broadcasters; it's nectady, and Troy. Ask Henry I. Christal. Everyone agrees, Mr. Pierson ob- too troublesome to follow the fairness served, that any attempt to impose the requirements.. . A GENERAL ELECTRIC STATION same requirement on other media would The panel session was moderated by be found unconstitutional. Why then Lewis Cohen, Cohen & Berfield.

68 BROADCASTING, September 14, 1964 QT'S JUST THE 0RNE AROUND yo W...

To paraphrase the old "Don't- look -now,- The 34th annual edition, the 1965 YEAR- BUT" admonition, urgency compels us to BOOK will be in the mails in mid -December, say: DO look BECAUSE the advertising 20,000 strong. It will offer the most complete deadline for BROADCASTING's 1965 compendium of accurate facts and figures YEARBOOK is almost at hand! Oct. 1 to be available.* Like previous editions, it will exact. enjoy a full and useful life in the offices of agencies and advertisers throughout the nation ... ending up dog -eared and thumb - marked 12 months later when next year's *PACKED WITH FACTS volume appears. Complete directory of all U.S. television Same rates, same space units prevail as for and radio stations. Lists of station and the regular issues. Contract advertisers earn network personnel; ownership and facilities information. Broadcast regulations, frequency discounts. Otherwise, one time code. Facts, figures, history of the broad- rates prevail; (inch $50; 2 inches $90; 3 casting business. Directory of TV -radio inches $125; 1/6 page $155; 1/3 page agencies, suppliers, services, trade associa- $280; 1/2 page $400; 2/3 page $510; page tions, professional societies, allied organi- $680). AAAA Color ranges from $120 a zations. Data on foreign broadcasters. a ad- "The Dimensions of Broadcasting"-and page to $80 for third page. Position hundreds of other key facts about tele- jacent to your listing guaranteed. Now is vision and radio. the time for action. Reserve the position you want TODAY! of Representative Roger's Communica- FCC hit in its fairness doctrine tions Subcommittee, revealed Thursday (Sept. 10) that he had no intention of permitting such a hearing in the middle Sen. Tower says balance should be attained by of this fall's political campaigns. "If we did," Representative Harris said, "we'd broadcasters, not by dictation from government have a hundred -we'd have a thousand -political ruckuses, and I'm not going Senator John Tower (R -Tex.) ac- me," Senator Tower said. "Someone, to have that." cused the FCC last week of using the somewhere, and some time soon, is go- The subcommittee conducted hear- fairness doctrine "in a carefully calcu- ing to have to blow a whistle on the ings on editorializing and the fairness lated plan to promote the political well- FCC, and other agencies like it, or this doctrine in July and September last year being of this [the Johnson] administra- nation will be ruled by an arrogant, and frequently since the Representative tion, despite their assurances that their faceless, formless, and soulless bureau- Rogers has said the subject needed fur- only aim is fairness on the airways." cracy that is intent upon nothing except ther exploration. At conclusion of the In a blistering floor speech delivered the perpetuation in power of any politi- Democratic National Convention he an- Wednesday (Sept. 9), Senator Tower cal party that will promise to increase nounced he would seek full committee said he favored "balance" in the pres- its power and purse." approval to conduct a hearing (BROAD- entation of opposing views on contro- Broadcasters and certain programs CASTING, Aug. 31). versial issues, "but I want that balance have been attacking the fairness doc- However the Commerce Committee, to come about by a realization on the trine since the FCC issued a public no- in addition to refusing a communica- part of the broadcast industry, not as tice clarifying it last year (BROADCAST- tions hearing also has turned down re- a result of dictation from an agency of ING, July 29, 1963, et seq). quests for hearings by other subcom- the federal government." Investigation Delayed It was mittee chairmen. "There is nothing ur- The senator said he was convinced learned last week that a congressional gent before the committee," Represen- after a year's study of the FCC's ad- hearing on certain aspects of the doc- tative Harris explained. The members ministration of the fairness policy and trine -long advocated by Representa- want to get home. lengthy correspondence with FCC tive Walter Rogers (D- Tex.) -won't Senator Tower, like Representative Chairman E. William Henry "that the take place during this session of Con- Rogers, has had his eye on the fairness FCC has created a Frankenstein from gress. issue for some time. He said he had which there can be no escape except Representative Oren Harris (D- held up comment after the assassina- full- fledged flight from the field." Ark.), chairman of the House Com- tion of President Kennedy "because I The conclusion "is inescapable to merce Committee, which is the parent felt we should observe a period of poli-

How the Democrats use the fairness doctrine

The Democratic party is using Samuel C. Brightman, the national Carl Rowan, director of the U. S. the fairness doctrine and Section organization's public affairs director, Information Agency. 315's equal time provisions in an all - said last week that state committees Just Calling Attention Instead out effort to force radio and televi- have been sent lists of all stations in of demanding time for a reply, the sion stations to provide balanced their states that carry right-wing national committee's letter to stations treatment of controversial issues and broadcasts. "We suggested to the says it "merely wishes to call your to shake out the "bad characters" in state committees that it might be ad- attention to the controversial nature broadcasting who abuse the prin- visable for them to listen to these of the program in question and the ciples of fair play in political pro- stations and when the Democratic [committee's desire] . to express grams. party is attacked to ask for time units viewpoints concerning the matters Wayne Phillips, Democratic Na- der the fairness doctrine," Mr. discussed therein after the program tional Committee director of news Brightman said. has been carried on your facilities." and information, said last week that The national committee itself has And the committee wrote a third the committee "is bound and deter- been fighting all summer with the letter, this one to about 70 radio sta- mined" that fairness doctrine and Rev. Dr. Carl McIntire's Twentieth tions carrying The Dan Smoot Re- Section 315 violations of the past Century Reformation Hour over al- port. Referring to the broadcasts not be allowed to go unchallenged leged attacks on Mr. Brightman by number, the letter says No. 468 this year. (BROADCASTING, June 29). Just last discusses U. S. foreign policy and There are strong indications the week the committee acknowledged the antipoverty program and No. party means what Mr. Phillips says. that since Dr. McIntire had played 469 goes into war and peace alleging Monitoring Encouraged The na- a "reply" tape of Mr. Brightman's that the Democratic administration tional committee has encouraged in its entirety on his program, it lied to the American people during state committees to monitor pro- would drop its pursuit of time on the Cuban missile crisis of 1962. grams supporting policies of the po- stations carrying the program. Without question, the letter says, litical right and seek opportunities At the same time the committee these are controversial issues of pub- for presentation of the Johnson ad- called off this fight, however, it is- lic importance and "under these cir- ministration view. So far it has been sued another letter to the almost 600 cumstances, it is our belief that the learned that committees in six states stations carrying the Reformation presentation of an affirmative, sub- -Oklahoma, Colorado, Montana, Hour complaining that on a subse- jective opinion, as contrasted to the Washington, California and Texas- quent broadcast a guest, former Gen- objective discussion of news broad- are actively following through. eral Edwin H. Walker, "attacks" casts, is needed to satisfy the public's

70 (PROGRAMING) BROADCASTING, September 14, 1964 thoroughly familar with the broad- FCC's position on controversy and casting industry." fairness from Chairman Henry, Sena- Sponsor Miffed Senator Tower tor Tower said that "stripped of all its first raised the fairness question with verbiage, we have an agency of the the FCC when the sponsor of the Dan government saying this: While Ameri- Smoot Report on WOAI -TV San An- cans generally agree that religion and tonio, Tex., asked the station why it Americanism are good, and communism followed the broadcast on Aug. 25, is bad, we the FCC, must approve of 1963, with a statement that "this sta- the manner in which these subjects are tion voluntarily solicits responsible, dis- broached over the airwaves, or the sta- senting viewpoints to controversial mat- tion must go out and find someone who ters discussed in the preceding pro- agrees with us, and, at their own ex- gram." pense, if necessary, present that view- Louis L. Michael, president of Travis point for public consumption." Savings & Loan Association, San An- Judge and Jury Chairman Henry's tonio, told the senator that the station letters said the FCC is really "the final had referred him to the FCC's public arbiter" on whether a program's ap- notice on fairness of July 26, but it proach is controversial. The fairness didn't tell him why the tag wasn't add- doctrine gives the broadcaster "consid- ed to "programs wherein well -known erable latitude," he said. The Report on liberal commentators held forth." Editorializing by Broadcast Licensees, "Absolutely appalled" that a federal the chairman said, recognizes honest agency "would assign itself a task so mistakes licensees may make in exer- completely incapable of governmental cising their judgment won't be con- solution," Senator Tower said he wrote demned "where his overall record dem- the FCC. The resulting correspon- onstrates a reasonable effort to provide Senator Tower dence shows "the hopelessness of not a balanced presentation...." Speaks for the right only the FCC's position, but the posi- Now it has become evident, Senator tion of countless little radio and tele- Tower continued, that groups on the vision stations across the land who political left have been using the fair- tical moratorium. Following that, I felt can't really comprehend the orders and ness doctrine "as a means of silencing the FCC might change its course under edicts coming out of the FCC." the political right." the guidance of a President who was After seeking a clarification of the The National Senior Citizens Coun-

right to be fully informed concern- then the station should be requested contain "highly political overtones ing all viewpoints on controversial to give an equal opportunity to the favoring the conservative wing of issues of public importance." Democratic opponent. the Republican party. Obviously, Former FCC Expert Helps The Resistance Encountered The under the circumstances, we must re- committee has obtained the volun- general Democratic campaign against quest equal time..." tary services of Martin E. Firestone, right -wing broadcasts is meeting re- As of last Thursday (Sept. 10), a communications lawyer now in pri- sistance. Some stations have refused said Mrs. Virginia Burnside, state vate practice who served as an at- to give time and either have offered Democratic public relations director, torney in the FCC's renewal branch to sell time to the Democrats or ex- three stations had offered time: KAYE -the office that handles most po- plained that opposing views are aired Puyallup, KMO Tacoma and KCLX litical broadcasting complaints. sufficiently in their newscasts. Colfax. Six, mostly in large cities, Mr. Firestone, in addition to writ- The spokesmen for the contro- have refused. Eleven reported they ing the committee's recent letters versial programs themselves have no longer carried the programs in on Messrs. Smoot and McIntire, al- fought back, notably Dr. McIntire, question and the remaining dozen so has prepared memoranda on Sec- who has broadcast his opposition to are willing to sell time or else they tion 315 that may lead the FCC to the Democrats and the FCC's fair- have written to the FCC to ask for rule on a delicate -and as yet un- ness doctrine in many of his daily advice. touched- aspect of the section. He programs. In commenting on the attitude of has urged Democrats to request free Last week resistance came from some of the stations, Mrs. Burnside time of stations if they find that an another quarter. Senator John Tower said that Rogan Jones, an owner of opposing political candidate has been (R -Tex.) blasted the FCC and the KOMI -AM -FM Bellingham, Wash., and given an opportunity to appear with- Democratic National Committee in a treasurer of the state Democratic out charge on a broadcast sponsored speech on the Senate floor (see page committee, "told me he didnt' know by a group that is not a bona fide 70). what we could do that would hurt campaign committee. The State Committee Fight the Democratic State party's status Mr. Phillips explained it this way: Washington State appears to he the more than this fight, but I can't agree if the Manion Forum, a commercial- major battleground on the state level with that." ly sponsored program, were to per- so far. There Democratic State Com- The issue of extremism in Wash- mit a Republican senatorial candi- mittee Chairman Frank Keller has ington state is an important one, date to appear on its program (in ef- written 32 radio stations warning that she said. "My objective is to get fect giving the candidate free time), some programs they are carrying these programs off the air."

BROADCASTING, September 14, 1964 71 cil, which the senator said he under- MacNeil, Robert Abernathy and Neil stood "is heavily subsidized by the Boggs. Democratic National Committee," is For Senator Humphrey -(William J. pressuring radio stations with the fair- Boyle, supervisor) correspondents Ray ness doctrine to carry "without charge, Scherer and Geoffrey Pond. propaganda in favor of the Democratic For Representative Miller - (Ray administration's proposals." Weiss, supervisor) correspondents Rich- The Democratic National Committee ard Hunt and Charles Quinn. has itself made demands for time, as in the case of Samuel C. Brightman, its public affairs director, in his running Election predictions battle with The Twentieth Century Ref- ormation Hour, the senator said (see get setback in Md. page 70). Browbeaten Stations The national Predictions of presidential and vice committee is "browbeating independent presidential election winners by televi- D radio stations" into carrying free prop- sion networks have become an issue in aganda, Senator Tower added. If they this election year, and several senators don't comply, he continued, "they are have introduced bills that would restrain MORE then faced with the possibility- indeed, the networks from predicting outcomes 296Z the probability-of having trouble with before all polls in the country are closed. N MES the FCC," with which the committee However, no action has yet been taken (MON. thru FRI.-5A0 to 6:00 P.M) has "rather close contact." by either the Senate or a special committee (BROADCASTING, THAN THE OTHER HBG. STATION The FCC has strayed far from the of governors path charted by its founders, Senator Sept. 7). Tower continued. "It now seeks to in- But last week the issue was ap- form broadcasters how much advertis- proached from a new angle. The board ing they can accept, and how often they of election supervisors of Prince Geor- WTPANTIf may broadcast advertising" and what ges county, Md., refused to accede to a HARRISBURG, PA. they shall program under certain cir- request from NBC -TV to station ob- cumstances. servers in five of the county's precincts 'ARB MARCH '64 The FCC, Senator and stated it would withhold the results Get the Full Story from Tower went on, "has evolved into a quasi- of presidential and vice presidential poll- ä HARRINGTON, RIGHTER & PARSONS commissa- riat... ing until 11 p.m. EST, 8 p.m. PST, when California's polls close. The action was described as an at- NBC News makes plans tempt to "show the way" to the rest of the nation, in hoping to avoid influenc- Registrations close for campaign coverage ing voters on the West Coast. Sept. 20 for the NBC News noted last week it Shirt Sleeve Semi- that will cover the political campaigns with UPI expands its nar. Attend the the largest reportorial staff it has ever assembled communications network FIRST in radio his- for such coverage and that CALL! it has set eight one-hour special TV tory. $100 registra- programs during the campaigns. Two new installations have been added to Press International's tion includes hotel NBC said a three -man team will cov- United er the campaign activities of President communications network for transmis- rooms and S.W. Johnson and similarly another will cov- sion of news and newspictures. Conference foot- er those of Senator Goldwater. A two - One is a full -time newspicture cable man team will cover Senator Humphrey, between London and New York. The SHIRT ball game tickets. and two men also will be with Repre- other is a news and newspicture cable sentative Miller. between New York and San Francisco, The eight specials started on NBC -TV where it ties in with UPI's radiophoto Sept. 12 (7:30 -8:30 p.m. EDT). The and radio -Teletype services to and from SLEEVE first show was to include an interview Japan. with Senator Goldwater and also a segment explaining the equal -time law (Section 315 of the Communications Serial replaces 'Queen' SEMINAR! Act). Other specials: Sept. 17 (7:30- 8:30 p.m.), Sept. 22 (10 -11 p.m.), after 19 -year reign Make radio history with the wild- Sept. 29 (10 -11 p.m.), Oct. 4 (6:30- est radio meeting of them all, 7:30 p.m.), Oct. 13 (10-11 p.m.), Oct. ABC -TV last week dropped the axe 27 (10 -11 p.m.), Nov. 1 (6:30 -7:30 on Queen for a Day, ending a network continuous Brainstorming. Mail p.m.), and a post -election program on run of nearly 20 years on radio and inquires to: Nov. 4 (11:30 p.m. -12:30 a.m.). TV. On Oct. 5, the Monday- Friday The "teams": For Johnson- (Daniel 3:30 -4 p.m. EDT time period now oc- cc / » P. O'Connor, supervisor) White House cupied by Queen will be turned over to correspondent Robert Goralski; corre- That Young Marriage, a daytime serial. the grain spondents Tom Pettit and Ron Nessen. ABC -TV has stopped looking for a BOX 20496, DALLAS, TEXAS For Senator Goldwater-(Don Rob- new time for the show that, over the erts, supervisor) correspondents Robert years, has turned some 5,000 of its

72 (PROGRAMING) BROADCASTING, September 14, 1964 "I'VE BEEN EXPECTING YOUR CALL SINCE THE NEW NSI CAME OUT."

"We at WROC -TV Channel 8 are mighty happy about the results. True, we expected to again be the Number 1 News and Weather Station in Rochester, but by such a margin! It shows that Rochester area people look to WROC -TV for the best combination of News, Entertainment and Sports."

NIELSON STATION INDEX AUDIENCE ESTIMATE JUNE 15 -JULY 12, 1964 % SHARE OF STATION TIME PROGRAM AUDIENCE WROC -TV 6:15 P.M. Tom Decker & News 43 STATION B 6:15 P.M. News & Weather 21 STATION C 6:15 P.M. Early Show (Movie) 35 WROC -TV 11:00 P.M. Tom Decker & News 48 STATION B 11:00 P.M. News, Weather, Sports 30 STATION C 11:00 P.M. News 21 WROC -TV 11:15 P.M. Bob Mills Weather: Sports 48 STATION B 11:15 P.M. Sports: Show 27 STATION C 11:15 P.M. News: Weather Outside 24

And of the eight Monday through Friday evening local and network news strips presented by the three Rochester TV Stations, the Number 1, Number 2 and Number 3 news strips by total homes or share of audience are all seen on Colorful Channel 8."

r (/ Ervin F. Lyke President and General Manager

Represented by

Edward Petry & Co.. In

BROADCASTING, September 14, 1964 13 studio audience members into queens whose short but glamorous reigns were accompanied by gifts of more lasting duration. GAIRWAYS Queen for a Day had its first broadcast on April 29, 1945, originating in New York's Longacre Theater. The series was one of the many radio program creations of the late Raymond R. Morgan, Hollywood advertising man, who got the idea from another program he originated, Breakfast in Hollywood. ONE DAY Humphrey, Miller to make solo appearances

Vice presidential candidates Senator AEI41 Hubert H. Humphrey (D- Minn.) and FREE Representative William E. Miller (R- To introduce you to AIRWAYS Rent -A -Car - The Better N. Y.) have agreed to make appear- Service At Lower Rates," your first day rental is ABSO- ances this month on two regularly LUTELY FREE ... all you pay is mileage. OFFER G000 FOR scheduled news programs, NBC -TV's FIRST TIME USERS ONLY. For any additional days rental Meet the Press and CBS -TV's Face the you enjoy AIRWAYS low commercial rates - lower than any major car rental system. For a 1964 Impala you pay Nation. only $7 a day plus 8c a mile. Only $6 a day plus 7c a mile Senator Humphrey will appear on :ALL for the popular Chevy Il - Even greater savings on new Face the Nation on Sept. 16 (7:30 -8 economy compacts ... prices as low as a day plus $4.50 Meet the Press on Sept. mileage. AIRWAYS price is always based on a full 24 hour p.m. EDT) and day with NO HIDDEN CHARGES. AIRWAYS price INCLUDES GAS, 20 (6 -6:30 p.m. EDT). Representative oil and insurance. AIRWAYS offices are conveniently located Miller's appearance on the respective adjacent to the airport. Remember, a one day free rental programs will he on Sept. 30 and Sept. for a first time AIRWAYS user even if you rent for only one 13. day. We know once you try AIRWAYS you will never rent a car any other way. All major credit cards accepted. Write for free International Directory. Deadline extended r 7 AND WERE THERE 9-8 YOU MUST PRESENT THIS COUPON FOR FREE DAY for baseball bids RENTAL. (Pay mileage only). Good at any AIRWAYS Rent -A -Car 1 Potential and admitted bidders for office in U.S. One coupon to a customer. Espires December 31. the Monday Night Baseball Spectacular 1964. gained a 15 -day deadline extension last 1961 CHEVROLET IMPALA week. John E. Fetzer, chairman of the Name . Major League Television Committee, Over 100 AIRWAYS Address.. which drew up the prospectus intro- in U.S. Consult offices duced Sept. 1 (BROADCASTING, Sept. 7). City- State____ -. Telephone information new closing date for bids ATT: Airways Counterman) said the upon arrival at airport would be Sept. 30. B is entitled to national ac- or write for free count rate for any additional days. In a five-point note to those who had International Directory. received the original prospectus, Mr. Fetzer said that "several advertisers and AIRWAYS Franchises still available for 4 major cities. Write: B. M. Capelouto, President, agencies have advised the committee LAIRWAYS RENT -A -CAR SYSTEM. 5410 West Imperial Highway, Los Angeles, California 90045 that the Sept. 15 closing date ... is an undue hardship and that it is physically impossible to give adequate consideration by that date." He added that there WHY RISK A CITATION? would be no extension beyond Sept. 30. WHY WORRY IF TRANSMITTER OUTPUT Mr. Fetzer, who is a veteran broad- IS BEING MONITORED? caster and owner of the Detroit Tigers, MITCHELL'S NEW MONITOR MINDER said last Thursday (Sept. 10) that the WILL ELIMINATE THESE PROBLEMS. plan to show baseball games on Mon- FLASHING REVOLVING HIGH INTENSITY day nights nationally on a no- blackout LIGHT OPERATES EVERY 30 MINUTES. basis has "had a lot of interest from SILENT -FOR CONTROL ROOM OPERA- many different quarters." TION. HEIGHT-11", WIDTH -8", DEPTH -6 ". Program notes ... DELIVERED IN U.S.A. $75.00. More for 'Theater' Three more sta- MITCHELL INDUSTRIES tions have signed to carry ABC Radio's 257 SOUTH MAPLE DRIVE Theater Five program of half -hour MONITOR MINDER M ; BEVERLY HILLS, CALIFORNIA dramas weekdays. They are wFAA Dal- las, WISN Milwaukee and WBNB St.

14 (PROGRAMING) BROADCASTING, September 14. 1964 Cooperative TV production firm proposed

Possible plans for a new coopera- initial session was limited to one sta- would be to enable the program ex- tive organization to produce film and tion per market in major cities. ecutives to review the programs of video -tape features, syndicated series, Mr. Quaal said the purpose was the participating stations and to see documentaries and cartoons were to determine if there is interest what programs they now have avail- discussed Thursday at WG-TV Chi- among several broadcast entities "to able and what will be most needed. cago by executives of 13 broadcast- pool our financial resources to help Topics covered at Thursday's ing companies. The group voted to provide adequate top quality product meeting included the production of hold further talks. for the future years of television." feature films, first -run hour and half - The "pilot" TV program develop- The group agreed to plan a two or hour programs, sports coverage, day- ment meeting was called by Ward L. three day symposium for program time strips and documentaries of na- Quaal, executive vice president and managers which will be held later tional importance. Also discussed was general manager of WGN Inc. The this year. The purpose of this session a possible news "hot line."

At Chicago meeting discussing pro- Arch Madsen, KSL Inc., Salt Lake tions; Dan Pecaro, WGN -TV; Charles posed cooperative TV production City; Chuck Bevis, Polaris. Gates, WGN Inc.; Thomas Jones, were (seated l -r): George Whitney, Standing (I -r): Payson Hall, Mere- Triangle Broadcasting; Henrick Midwest Television; August Meyer, dith Broadcasting; Dalton Dannon, Booraem, Jr., WPIX(TV) New York; Midwest Television; Guy Main, Mid- Golden West Broadcasters; Loyd Frank Fogarty, Meredith Broadcast- west Television; George Hartford, Sigmon, Golden West Broadcasters; ing; William Michaels, Storer Broad- WTOP -TV Washington; Ward L. Dick Krolik, Time -Life Broadcast; casting; Ben Berentson, WGN -TV; Quaal, WGN Inc.; Edgar P. Smith, Jack Kuney, Westinghouse Broad- Richard Shively, Polaris Broadcast- Time -Life Broadcast; Thomas A. casting; Shelley Cooper, WGN -TV ing; Fred Thrower, WPIX; Dick Jun- Bland, Crosley Broadcasting; Wal- Chicago; Bradley Eidmann, WGN gers, WGN -TV; Bruce Dennis, WGN ter Bartlett, Crosley Broadcasting; Mid -America Videotape Produc- Inc.; Al Field, WGN Inc.

Thomas, V. I., raising the number of new daytime programs for its viewing non market. The program, narrated affiliates signed for the series to 61, audience this year as it starts What's by Quentin Reynolds, is offered in both according to Robert Pauley, ABC Radio This Song ?, a game show, Oct. 26 hour -long and 90- minute versions, and president. A sales representative will (10:30 -10:55 a.m. EST). The color deals with the preparations of nine in- be hired shortly to concentrate solely on program stars Wink Martindale and will ternational champions for the Olympics Theater Five in the top 150 markets, run weekdays replacing Mery Grif- in Tokyo. Mr. Pauley said. He added that he ex- fin's Word for Word. A dramatic show, pected another 150 stations to sign for Moment of Truth, will start Jan. 5, A humorous look Anecdotes from the the series by the end of October. 1965, replacing The Loretta Young entertainment industry, produced by Show (2 -2:30 p.m. EST). Mel Blanc Associates, Hollywood, is Morning music sells SESAC has an- being syndicated for radio by Fremer- nounced the that its "Pacemakers -for State elections WIBW- AM -FM -TV man -Papin Advertising, Kansas City, has Morning Man" series been sold in Topeka, Kan., is offering all candidates Mo. The Hollywood Flashback series over 150 markets. The LP package running for the state legislature from of 260 five -minute shows is narrated by contains music suitable for programing its coverage area free time on a series Mr. Blanc. in morning hours. of 10- minute special programs. Candi- governor, attorney general, Cartoon series Hal Seegar Produc- TV follies ABC -TV plans to broad- dates for and the Congress will be featured in tions Inc., New York, in association cast a one -hour special of the Shipstads with a series and Johnson Ice Follies on Dec. 27. prime -time, 30- minute programs. ABC -TV, will produce of 26 half -hour cartoon shows for showing Sheila and Gordon MacRae will act as Television Sales as a morning program during the 1965- hosts for the program, Something Spe- Olympic prep Wolper has distribution rights to 66 season. cial. It was filmed Aug. 31 in San Fran- Inc. acquired 1964" is the cisco. "Olympiad and making documentary film available immediate- Bette Davis series Four Star Tele- Fresh entries NBC -TV will have two ly for first -run showing in the syndica- vision has signed Cy Howard to create

BROADCASTING, September 14, 1964 75 head of Warner Bros. and his replacement by William T. Orr, whom Mr. 'Made for TV' movies Dodd, opponent to debate Webb had succeeded in that position the previous February (BROADCASTING, A feature -length motion pic- Dec. 23, Feb. 25, 1963). for TV by WNHC -AM -TV New Haven, Jan. 6, 1964, ture made specifically has been sched- Conn., anounced last week that Universal Pictures 7 (9 -11 Democratic and Republican can- uled by NBC -TV on Oct. will be placed in for the U. S. Senate have Radio stations p.m. EDT). It didates Mov- to debate each other on the the Wednesday Night at the agreed slot- facilities Oct. 21. Howard ies hour where NBC -TV has stations endorse candidates package in W. Maschmeier, general manager, ted a motion picture a similar offer has been addition to Saturday nights. also said called to state party chairmen and Two radio stations, both with a long The Universal picture made part of A. Searle Pinney, Republi- history of broadcast editorials, have for "See How They Run," that one accepted for Sept. 23. the first time decided to endorse politi- NBC -TV's "Project 120," is can, had for Senator Thomas J. Dodd and cal candidates in the presidential cam- of two movies made expressly other is set for Nov. 18 his Republican opponent, John paign. TV. The titled, "The Lodge, will appear in a broadcast WxLW Indianapolis endorsed the and tentatively conducted by the League of Wo- Goldwater -Miller ticket; wwDC Wash- Hanged Man." They Run" was men Voters of Connecticut, Mr. ington, announced support of the John- "See How in New York said. son- Humphrey slate. filmed on location Maschmeier in Holly- Both stations advised the national and at the Universal lot novel, committee of the opposing party that wood. It is based on the by Michael they were offering time for reply. Both The Widow Makers, wrote the stations stressed that the replies cannot Blankfort, who also and write a half -hour series starring be delivered by the national candidates screenplay. 1965 -66 Bette Davis and aimed at the or a candidate for any lesser post, be- season. The series will be a vehicle for cause of the requirements of Section Miss Davis, who will be one of two reg- 315. ulars in the casts. Robert D. Enoch, wxcw president, WGR -TV Buffalo, N. Y.; KOLO -TV said the first of a series of editorials phia; Parlez vous NBC -TV has set two one- KENS -TV San Antonio, Tex.; commenced yesterday (Sept. 13) and Reno; hour color specials for the fall: Quebec -TV wics(Tv) Spring- were to be run four times daily for two WTMJ Milwaukee; Ottawa (Sept. 27, 4:30- WKJG -TV Wayne, Ind.; -Oui; -Non successive days. field, Ill.; Fort 5:30 p.m. EDT) and The Louvre and KTVH Ben Strouse, wwnc president, said KREM -TV Spokane, Wash., 17, 10 -11 p.m. EST). The first (Nov. there will be about a dozen editorials (Tv) Hutchinson -Wichita, Kan. will examine the growth of na- show with each running several times a day tionalism among French Canadians and Decision: The Conflicts of Harry S. during the campaign. the latter program, narrated by Charles Truman (Screen Gems) : KMID -TV Mid- Boyer, will describe the history of the land, Tex.; KDKA -TV Pittsburgh; WAGA- famed Paris museum and show its art Film sales ... TV Atlanta; WTAR -TV Norfolk, Va.; treasures. KRTV (TV ) Great Falls, Mont.; KSHO-TV Looney Tunes Cartoon Library (Sev- Las Vegas; WJBK-TV Detroit; WHAS-TV Big price WBBM -TV Chicago offered en Arts) : WNEP -TV Scranton- Wilkes- Louisville, Ky.; wRGS (TV ) Schenectady, $10,000 reward Thursday (Sept. 10) Barre, Pa.; WHTN -TV Huntington W. Va.; N. Y.; KID -TV Idaho Falls, Idaho; WREX- for information leading to arrest and WKOW -TV Madison, Wis.; WMTW -TV TV Rockford, Ill.; KTTS -TV Springfield, conviction of those responsible for a Poland Spring, Me.; WLOS -TV Asheville, Mo.; WGAN-TV Portland, Me.; wsAU -Tv new wave of restaurant bombings, be- N. C.; KHJ -TV Los Angeles; KMSP -TV Wasau, Wis.; wMTv(Tv) Madison, Wis., lieved linked to organized crime. WBBM- Minneapolis -St. Paul; Koto -TV San Di- and WPTA (TV) Roanoke -Fort Wayne, TV also aired editorials on the problem. ego; KTAR -TV Phoenix; KONA(TV) Hono- Ind. lulu; KLAS -TV Las Vegas, and KIRO -TV Seattle. Hennesy (NBC Films): WCSC -TV Charleston, and Wis -TV Columbia, both Webb, Warner agree Peter Gunn (Official Films) : KTmi South Carolina. (Tv) Little Rock, Ark.; WLKY(Tv) on suit settlement Louisville, Ky.; wax(Tv) South Miami, Spectacular Showcase (Four Star): Fla., and KTLA(TV) Los Angeles. Now KoNO -Tv San Antonio, Tex.; wHvs(Tv) in 140 markets. Syracuse, N. Y.; WXEX -TV Petersburg - Jack Webb's differences with Warner Richmond, Va.; KSHO -TV Las Vegas; Blockbusters Group A (Jayark) Bros. over settlement of his contract wcco -TV Minneapolis -St. Paul; WFLA- WxYZ -TV Detroit; KLFY -TV Lafayette, with the studio as head of its television TV Tampa, Fla, and WTTG(TV) Wash- operations have been straightened out La.; WLTV(TV) Bowling Green, Ky.; ington. and his suit for $336,000 severance pay WINK -TV Fort Myers, Fla.; WHIZ -TV settled out of court. The actor -producer Zanesville, Ohio; WTAP -TV Parkersburg Bowery Boys (M and A Alexander) : has returned to the studio with a new W. Va.- Marietta, Ohio; wax(Tv) South WNEW -TV New York, WHEC -TV Roch- agreement under which he will "receive Miami, Fla.; WPTV(TV) West Palm ester, N. Y., KATC (TV) Lafayette, La. Beach, Fla.; WEHT(TV) Evansville, Ind.; benefits under the original contract and Color Feature Package (M and A will be free to develop his own television WMAL -TV Washington; KMBC -TV Kansas City, Mo.; WJTv(TV) Jackson, Miss., Alexander) : KMSP -TV Minneapolis-St. and feature projects at Warner Bros. Paul. or elsewhere as he chooses," the studio and wTVx(TV) Knoxville, Tenn.

announced. Dobie Gillis (20th Century-Fox) : Fractured Flickers (Desilu Sales) : Mr. Webb filed suit at the end of WNBC -TV New York; KMSP -TV Min - WMTV (TV) Madison, WSAU -TV Wausau, 1963, following his dismissal as TV neapolis-St. Paul; WRCV -TV Philadel- WFRV(TV) Green Bay, all Wisconsin;

78 (PROGRAMING) BROADCASTING, September 14, 1964 $3.9 billion in '65 to help America grow

Our nation is moving ahead so rapidly on so plentiful and low -priced. More than 1800 such projects many fronts that an essential industry - such as the are currently under way or recently completed. investor -owned electric light and power industry -has Where will the money come from? From the to run pretty fast to stay ahead. companies' earnings and from the savings of millions To provide for your growing electrical needs, of people who invest in the industry. plus an adequate reserve, America's more than 300 Who will benefit? Many people -for as the money investor -owned electric light and power companies is spent through thousands of businesses, it will help will be making capital expenditures of more than to create jobs and wages. $3,900,000,000 in 1965. But the main purpose is to provide you -in your A large part of this sum will be used for new power home or on the job -with the best possible electric plants and lines to serve the ever -growing needs of service. As in the past, a sure and abundant supply homes and businesses. Part will be spent for the of low- priced electricity will continue to be a main- further development of atomic electricity. And part spring of America's growth. will be used to build high -voltage transmission lines to interconnect power systems. Investor -Owned Electric Light and Power Companies* Additional millions will go for research and People you can depend on to power America's progress development aimed at keeping your electric service *Names of sponsoring companies available through this magazine

BROADCASTING, September 14, 1964 77 WNEM -TV Bay City- Saginaw, Mich., mation on time purchases by candidates York to recommend rules governing wcsa -TV Portland, Me. in nonpolitical network programs. The television and radio news coverage of agency said all other information re- defendants. on Earth (Desilu Greatest Show quested remains the same. In a letter to Samuel I. Rosenman, : WAPA -TV P. R. Sales) San Juan, The federal agency said that although president of the bar association, Messrs. there will be no suspension of Section Pressman and Costigan said that "it 315's equal time requirements for the would appear from the composition of Time periods deleted vice presidential and presidential cam- the committee, which includes persons paigns "It is the commission's view that who have been most critical of radio - from questionnaires substantially all the information re- television newsmen, that the issue is quested in the recent [Aug. 17 mailing] judged." questionnaire is still required to enable The letter bore the approval of the The FCC has deleted from its politi- the commission to make a detailed re- Radio - Newsreel - Television Working cal broadcast questionnaire for the 1964 port to the Congress on political broad- Press Association, of which Messrs. campaigns the required breakdown by cast activities in the 1964 campaigns." Pressman and Costigan are officers. time periods of program time and an- Mr. Rosenman said last week the nouncements, in both network and non - committee would seek a balance be- network categories, devoted to appear- tween the public's right to the news and ances of vice presidential and presiden- Newsmen want place the defendant's right to protection un- tial candidates. der the law. The committee's action was Revised schedules 10 and 11 were on bar study group spurred by the murder in Dallas last mailed to radio and television station November of Lee Harvey Oswald, Presi- licensees last Thursday (Sept. 10). dent Kennedy's alleged assassin, by Jack Completed questionnaires are due Dec. New York television newsmen Gabe Ruby as television cameras recorded the 4 and should be signed by an officer Pressman of NBC and Tom Costigan action. authorized to sign applications to the of CBS last week protested the composi- The New York newsmen asked that commission. tion of a committee formed by the As- radio and TV newsmen be represented The commission also requests infor- sociation of the Bar of the City of New on the committee.

EQUIPMENT & ENGINEERING FCC rises to tower problem

Ford plans to offer proposal to commission posed rulemaking drafted by the commission staff. The proposal provides for the estab- this week; rulemaking would establish antenna lishment of antenna farms on a corn - munity-by-community basis, through in- farms with prior approval from the FAA dividual rulemakings. The commission would initiate the rulemakings after coordinating its views with those of the A proposal aimed at resolving long- mate authority over the height and lo- FAA. standing conflicts among the FCC, the cation of towers. But as a practical Broadcast Representatives Envis- Federal Aviation Agency and broad- matter, it defers to the FAA in matters aged by Commissioner Ford, though not casters concerning antenna -tower heights affecting air safety. And some broad- part of the proposal, is the establish- and air space hazards is being fashioned cast industry oflicials feel that the comment of a committee of broadcast in- by the FCC. mission has too often left broadcasters dustry representatives in Washington The proposal has run into some criti- to shift for themselves before the FAA. who would work with the commission cism from broadcasting industry rep- The moving forces behind the com- and local broadcasters in selecting farm resentatives, whose views -in an un- mission's effort to take a more aggres- sites. usual procedure -are being consulted sive role in tower matters are Commis- The proposal provides for short spac- while it is still in the drafting stage. sioner Frederick W. Ford, the FCC's ing, where necessary. It would require But it is recognized by them as per- aviation commissioner, and a commit- that adjustments be made in power to haps the most significant step the com- tee representing the National Associa- afford co- channel stations the equiva- mission has yet taken to "look out for" tion of Broadcasters, the Association lent of standard mileage separations. broadcaster interests in matters affect- of Maximum Service Telecasters, the But stations finding themselves short - ing air -space hazards. National Association of Educational spaced to antenna -farm outlets would Basically, the proposal -in the form Broadcasters, and the Federal Commu- not be allowed to object in a hearing, of a proposed rulemaking -is aimed nications Bar Association. as they may now. at eliminating the lengthy hearings and On several occasions over the past Existing stations would not be re- attendant problems broadcasters some- year, the committee has urged the FCC quired to move into antenna farms. But times are forced to endure in seeking to consider the problems faced by broad- the greater antenna heights that would FAA approval of tower proposals. It casters in dealing with the FAA. The be possible in most farms would be an would do this by providing machinery committee has argued that the agency inducement to move into one. for the establishment of antenna farms considers, and generally represents, the The committee found fault with a which would have prior FAA approval. views of pilot groups. number of provisions, including a key The FAA has long favored such farms Because of the committee's special section that would require virtually all as an air safety measure. interest, Commissioner Ford last week new stations to locate their towers in a FCC Authority The FCC has ulti- gave it an advanced look at the pro- farm. The section provides that the FCC

78 BROADCASTING, September 14, 1964 Since 1960, over 400 sponsors have bought

the Earl Nightingale Program "OUR CHANGING

WORLD" .. .

.. nearly 7 out of 10 have never cancelled.

If you are interested call George Orndorff at 332 -2303 in Chicago.

See Monday Memo, Broadcasting Magazine, September 7th, page 30.

BROADCASTING. September 14, 1964 7g will not accept an application providing ment to the commission for issuance as velopment, NAEB; and Frank Mullin, for a tower to be located outside a farm a notice of proposed rulemaking. But the FCBA's expert on tall tower prob- unless the tower is shorter than 1,000 the committee's criticisms have slowed lems. Also attending the meeting were feet or has been given prior FAA ap- the time table. Edgar F. Czarra Jr., an attorney, and proval. The committee felt that the He will relay the committee's views Howard Head, a consulting engineer commission should not completely rule to the commission this week and then who often represents the AMST; Daniel out the possibility of approving the lo- consult with FAA officials. Once the Jacobson, Commissioner Ford's engi- cation outside of farms of towers that FCC digests all of the conflicting views neering assistant; and Martin Levy, didn't meet those criteria. and, possibly, rewrites its draft, it will chief of the FCC's Broadcast Facilities Object to Short- spacing The group issue the proposal as a notice of pro- Division. also objected to the provision for short- posed rulemaking. spacing and urged that enough farms be Committee Members Encouraged established to permit standard mileage Despite their criticisms, members of the Japanese separations to be objected. The broad- committee were encouraged following test cast representatives said the proposal, their meeting with Commissioner Ford. as drafted, would be an invitation to "We made a great deal of progress," Syncom satellite broadcasters to seek short -spacing. The said one member. "There is a basis for committee also expressed doubt that believing the commission is trying to The first television tests of Syncom adjustments in equipment of short - work out something that will consider III, successfully stopped almost "on sta- spaced stations could provide the the broadcasers' problems in matters tion" last week, were scheduled to start "equivalent" protection of standard involving air hazards." Saturday (Sept. 12) when the Japanese mileage separation. Commissioner Ford also seemed intended to transmit TV pictures. A third objection involved the maxi- hopeful. "Our aims are the same," he The Japanese tests, which are ex- mum tower heights to be allowed in said " -to maintain the authority of the pected to continue for six hours, will the farms. The draft proposal is silent commission in tower matters and to ac- be followed four days later by the first on this. FCC officials say the intent is commodate aircraft industry needs and trans -Pacific TV tests between the to leave this question to a case -by -case to minimize problems broadcasters face Japanese satellite ground station near determination. But the committee felt as a result of the failure of the FAA Tokyo and the U. S. Navy station at the commission should provide, in the and FCC to reach a modus operandi." Point Magu, Calif. The U. S. ground general rule, for the use of the maxi- Members of the committee are Vin- station has been modified to receive TV mum tower heights permitted by FCC. cent Wasilewski, executive vice presi- signals from Syncom III. Commissioner Ford had intended to dent of the NAB; Lester Lindow, ex- The maneuver putting Synacom consult FAA officials on the proposal ecutive director of AMST; Vernon III "on station" over the equator at the this week and then submit the docu- Bronson,' director of research and de- International Date Line (180 degrees

c CASSCOUNT' ears , TARS GIERTZ AND NDA cuIBEmSON DaRNEII DON NORMAN

MARTIN ALLEN CA - Al MANN YMtiRPNY r. . \\ .- ,- 1. MORROw DALE EVAN,' >f. \ MARK WILSON

80 (EQUIPMENT & ENGINEERING) BROADCASTING, September 14, 1964 longitude) took place in the early hours Colo.; KFMB -TV San Diego, Calif.; of Friday morning (Sept. 11). A final Next NAB goal WGEM -TV Quincy, Ill., and WABI-Tv "trim -up" was to be undertaken Friday Bangor, Me. night. The satellite is scheduled to re- Based on preliminary results, Mr. lay live telecasts of the Olympics next Bartlett said, television transmitters can month. in engineering be operated properly by remote control. The communications satellite is ac- Tests also show, Mr. Bartlett noted, that tually revolving around the planet at a Remote operation to be asked the functions of transmitter operation speed of 6,800 miles an hour. This is can be carried out successfully via re- in sync with the daily rotation of the where TV transmitter is mote control either by microwave or earth on its axis, at 1,040 miles per landlines. hour. separated from studios There are 400 TV stations whose Program Plans In a summary issued transmitters are separated from their two weeks ago, NBC, which holds the studios, Mr. Bartlett said. Since the U. S. rights to the summer Olympics, A substantial saving in salaries for normal TV station is on the air 18 noted it will devote extensive coverage technical engineers may be on the hori- hours a day, this requires eight to 10 to the games. NBC plans to cover the zon for television stations whose trans- engineers to man the transmitter and opening ceremonies live via Syncom III mitter facilities are separate from their the studio apparatus. At a salary of on Oct. 10, from 1 to 3 p.m., EDT. It studios. A saving of half the total en- roughly $10,000 per man, that is $80,- also will present taped telecasts each gineering budget may be possible, if the 000 to $100,000 a year for engineers. evening while the games are in progress, National Association of Broadcasters Many of the larger stations, which have with 19 telecasts totaling 141 hours. can persuade the FCC to permit remote a heavy schedule of remotes, must hire On Sept. 28, the network will carry an control of television transmitters. This additional men or pay their regular staff hour color special, Olympic Preview, is the next big push by the NAB's engi- overtime. from 10 to 11 p.m. neering department. If TV stations could use their studio Sponsoring the preview and the George Bartlett, manager of NAB's engineers to handle transmitter assign- Olympic events are P. Lorillard, New engineering department, said last week ments, most stations could halve their York through Lennen & Newell, that he hopes to file a petition with the FCC salary outlay, it is pointed out. There is city; Joseph Schlitz Brewing Co., Mil- next month to permit remote control no plan, it is emphasized, to delete the waukee through Leo Burnett, Chicago; operation of TV transmitters. requirement that stations must have first Texaco, New York through Benton & The filing will take place as soon as class operators on duty. Bowles, that city; and the Autolite Di- all reports are in on a study that has Radio Remote Control After about vision of Ford Motor Company, Wix- been underway over a period of 18 a year of work by the NAB, and after om, Mich., through BBDO, New York. months at KKTV(TV) Colorado Springs, the association Sled a petition seeking

eyou had the . Your operation would be a virtual Fort Knox of

talent ... a flourishing reservoir that has provided announcers, engineers, producers, directors, newsmen and actors for networks, Hollywood and top agencies. It's been an integral part of our quality operation to keep outstanding talent in the WFAA stables, replacing those who have climbed the ladder to greater success with equally gifted

performers. We're still flushed with a gold mine of good people who are feeding network with news and sports, handling major remote assignments ... and appearing in Hollywood productions. They handle daily assignments for us, too. It's the kind of quality station you'll like. Call Petry. WFAA-TV The Quality Station serving the Dallas -Fort Worth Market ABC, Channel 8, Communications Center / Broadcast Services of The Dallas Morning News /Represented by Edward Petry & Co., Inc.

BROADCASTING, September 14, 1964 91 the right, the FCC adopted in 1953. the first provision permitting remote control of radio transmitters. This permitted remote control only for AM stations using nondirectional antennas with not more than 10 kw of power. In 1957, again at the behest of the NAB, the FCC removed the limitations and permitted all AM and FM radio stations to use remote control. (;) Also underway at the NAB's engineering department is the drafting of revised standards for reel -to-reel recording and reproduction. Begun in April 1963, the reel standards are now in their ninth draft. Robert C. Moyer, RCA Victor, Indianapolis, is chairman of the engineering subcommittee working on the reel standards. When completed they will supersede reel standards adopted in 1953. There are two reasons: Cartridge tape recording and repro- ducing standards have been adopted by 1. Our new A830 -2, 10 -watt exciter. This the NAB board (BROADCASTING, Aug. wideband direct FM exciter accepts a com- 17) and are scheduled to be mailed to posite signal - mono, stereo and SCA - all members later this month. without auxiliary modulators.

2. The 786M -1 solid state stereo gener- New Unilux flash system ator. Feeds monaural audio and the stereo being used for TV spots subchannel to the exciter as a composite signal. A time- division system eliminates Unilux Inc., New York electronics costly and unstable dual channels and does development firm, has announced the not require matrix networks or adjustment. development of a new process of electronic flash photography which it said, Your Collins sales engineer can give you is being used for commercial TV pro- full details about our guaranteed 35 db duction. stereo separation. Ask him about the The new process utilizes Xenon flash tubes of high intensity to record ex- extreme stability and reliability you get in posures of a millionth of a second and every Collins FM transmitter, too. higher at normal sound speeds-24 COLLINS RADIO COMPANY frames a second. The system works in Broadcast Communication Division, Dallas both black -and -white and color. Light- ing, the firm said, approximates daylight and provides extremely clear pictures. Because the process records very brief exposures at regular shooting speed, it enables an ordinary camera to do the work now done by high speed cameras and provides animation tech- 30 years in the Broadcast Business niques, the company explained. Experimental commercials using the Unilux process have been produced by the corporation for Jack Tinker Asso- ciates (Alka Seltzer) and for BBDO R. C. CRISLER & CO., INC. (Schaeffer beer).

BUSINESS BROKERS FOR TV & RADIO PROPERTIES Union wins right to LICENSED SECURITIES DEALERS see employe's contract UNDERWRITING - FINANCING e Scott Broadcasting Co. lost a contest CINCINNATI - with Local 1241 of the International Rkhmd C. Crialer, Paul E. Wagner, Ales Howard Brotherhood of Electrical Workers, the SM /3rd Bank Building, phone 381-777S National Labor Relations Board announced last week. NIIW YORK - The company, licensee of WTTM-AM- 733 Third Avenue, Sotie 2105, phone MUrray Hill 74416 FM Trenton, N. J., (also wPAZ Potts- town, Pa., and WJWL Georgetown, Del.) refused to allow union inspection

82 (EQUIPMENT 8 ENGINEERING) BROADCASTING, September 14, 1964 If you go driving around shopping for tires, you're just wasting my good AMERICAN® Brand gasoline.

I not only carry tires to suit practically any need, I put awfully attractive prices on them. AMoco® 120 Super Tires ... ATLAS® GRIP -SAFE® and WEATHERGARD® tires ... whitewalls, blackwalls, tube -type, tubeless ... you name it,

I've got it. I can install them in a hurry, and you don't even need cash. Your American Oil credit card will do fine, just fine. (With it you can get easy budget terms.) You get the idea: I'm a good man to buy tires from. You expect more from American -and you get it. Your American Oil Dealer AMERICAN OIL COMPANY

BROADCASTING, September 14, 1964 83 of a WTrM employe's contract. Union representatives insisted that a look at the contract was necessary to determine Nuns, priests study TV techniques if the individual in question was properly within their jurisdiction. Examiner C. W. Whittemore ruled A group of nuns and priests has tions with the FCC for use of infor the union, ordering Scott Broadcast- been receiving an "abbreviated" structional TV (ITV) facilities to ing to provide the contract and that of course (30 hours) in basic direc- improve education and help ease the "any other employe as to whom the torial concepts and TV studio opera- teacher shortage. question of his or her inclusion within tions at RCA Institutes, New York. First among the dioceses to apply the bargaining unit may arise, when re- RCA said the fifteen nuns, three with the FCC for facilities were the quested to do so by said labor organiza- priests and one brother were en- Roman Catholic Dioceses of Brook- tion." gaged in instruction as part of Ford - lyn and Rockville Centre, both in ham University's current program in New York. They filed last June. The the uses, techniques and implications two systems will use 24 ITV chan- Set output, sales of educational TV and that the group nels, 16 for the Rockville Centre was the "vanguard of the religious area and eight in Brooklyn. The cost have usual July dip who someday will be operating hun- of the two systems will be well above dreds of diocesan -owned ETV sta- $1 million, and their first year options." Many dioceses around the erating cost is placed at about $100,- Sales and production of TV and ra- country are expected to file applica- 000. dio sets took the usual summer dive in the month of July, but for the seven months of this year both are ahead of the same period for last year. In two special categories -color TV, months are 689,531. ment Co., Boonton, N. J., has a new, and FM-year -to -date totals moved up- Similarly, although FM production solid -state radio noise and field strength ward, according to sales and produc- fell to 106,835 in July, the lowest for meter. The model 32L is a lightweight, tion figures issued by Electronic Indus- the year, total FM set production for portable instrument designed to make tries Association last week. the seven months hit 925,090, over measurements from 2 to 200,000 micro- Although only 90,186 color sets were 150,000 above the same period in 1963. volts with a rod antenna and 10 micro- made in July, down from the high of Cumulative sales and production fig- volts to 1 volt with a loop antenna. The 123,725 made in June, cumulative color ures for the first seven months of this meter will operate 10 hours on its self - TV production for the first seven year: contained, rechargeable cells. SALES Larger Period Monochrome facilities Jerrold Electronics TV Radio Corp., Philadelphia, has begun manu- (With UHF) (With FM) facturing operations in an additional Jan. -July 1964 4,000,256 4,813,774 - 13,000 square feet of floor space. The Jan. -July 1963 (3,405,249) (4,633,713) firm has taken over a section of the ( - ) ( - ) third floor of the elbow- benders PRODUCTION Jerrold building at Jan. -July 1984 4,320,687 9,994,875 15th & Lehigh. (2,161,900) ( 925,090) Jan.-July 1963 3,844,212 9,575,843 Another start Harold C. Singleton and ( 508,928) ( 761,732) Alvin H. Barnard have re- established *Excluding auto sales. their consulting radio engineering office In addition there were 689,531 color TV sets made. in Portland, Ore., after more than a year Includes 4,531,350 auto radios manufac- tured, compared to 4,084,442 in same period of installing radio equipment overseas. last year. The firm will retain the name of Single- ton and Barnard. Technical topics ... Signal generator A fully transistorized, digital signal TV headsets Roanwell Corp. generator manufac- New tured York, has created a line of TV headsets by Schlumberger of West Ger- specifically designed for studio intercom many is available in the U.S. through E. applications. The earphones, in mon- F. Associates Inc., Westfield, N. J. aural or binaural versions, completely Type FS -I has a range of 0 -1200 kc, surround the ear to exclude distracing spurious modulation of 80 db, an output level noises, and ride against the side of the of 2.5 volts, 75 ohms impedance and a head on a soft rubber cushion. A boom - power consumption of 10 w. It mounted microphone adjusts to the will operate six hours from a self -con- wearer, and a hand -operated switch, tained battery. affording momentary or lock -in conver- Using their heads Nortronics Co., sation, is available. Minneapolis, has started production of 50 KW specialized recording and playback WGY Antenna addition KSTP Minneapolis - heads for the new low- priced home and so do St. Paul will construct a new, 663 -foot housewives, doctors, students, video tape antenna. The antenna, designed by A. recorders that are being de- executives, farmers, and secretaries in veloped D. Ring and Associates, Washington, for the U.S. market by several the 25 counties surrounding Albany, Sche- manufacturers. will cost $250,000 and is to be com- The heads "have per- nectady, and Troy. Ask Henry I. Christal. formed well for both recording pleted by Oct. 1. It will be 345 feet and playback at higher than the station's present antenna. tape speeds of 60 ips and 120 ips," according to Nortronics, also A GENERAL ELECTRIC STATION Field strength meter Ferris Instru- a major producer of audio tape heads.

84 (EQUIPMENT & ENGINEERING) BROADCASTING, September 14, 1964 Unmatched convenience for single -system sound recording: new prestriped negative film from aQg,úER \I

Here's a film designed to meet today's demands for deadline performance- EASTMAN RP Panchro- matic Negative Film, Type 7229. Greater production efficiency is yours because this film is available with magnetic prestriping. It's ideal for news, sportscasting, documen- tation! This new camera -negative film is sharp, fine -grained, and has a speed rating of 250 ... just V3 of a stop less than Eastman Tri -X negative film. While it is prehardened specifically for high- speed, high- tempera- ture Viscomat processing, this film can be handled by any commercial laboratory. Eastman Type 7229 film is part of the new Eastman 16mm sound - film system, designed especially to speed and simplify film handling from exposure to playback. Other elements in this versatile system include the KODAK Reflex Special Camera, EASTMAN VISCOMAT Proc- essor, and EASTMAN 16mm Tele- vision Projector, Model 275. For further information write or phone for special descriptive brochure S1 -4:

*A u it in the new EASTMAN 16mm Sound - Film System .. Prestriped Film + 16mm Motion Picture Products Sales Department Ref en Camera + Processor TV Projector EASTMAN KODAK COMPANY J Rochester, N.Y. 14650

BROADCASTING, September 14, 1964 85 FANFARE

-TV revive lions are being sent copies of a jingle copies are available on request. WSJS -AM and various editorials on the problem. United effort Thirteen radio stations use jingle as Stations were asked to the in the Philadelphia area are cooperating as September. sagging sales days often possible throughout in their public service announcements Large turnout WAVY -TV Portsmouth - for the local United Fund drive. The Winston -Salem, N. C., merchants Norfolk, Va. was joined by more than stations have their on -air personalities View which scored an overwhelming success in re- 150,000 people at the Ocean tape personalized UFD messages viving a dying annual sales promotion Amusement Park, Norfolk, to celebrate are played over all the cooperating WAVY -TV dis- thanks to an unusual offer by WSJS -AM- Day Aug. 29. The station stations. tributed more than 250,000 free rides, TV there. It had been the city's custom to hold 25,000 fall program schedules, 25,000 Winston -Salem bargain days on Friday, toy tops, 10,000 pictures of Tom Ken- WNBC -TV turns weighty nedy, NBC -TV personality and master Saturday and Sunday of the first week tome into sales in August. But as the promotion be- of ceremonies at the park, and 40,000 tool came less and less successful because of pictures of WAVY -AM -TV personalities. WNBC -TV New York last week began between the local lack of coordination to distribute to motion picture execu- and the downtown shopping centers tives and advertising agency specialists for the sale days were to be area, plans in movie accounts a 442 -page, 10- WsJS reported it dropped this year. pound volume, The Movies. Originally to take over the promotion for offered published by Simon & Schuster and felt the event two reasons: The station written by Arthur Mayer, the book tells important to the community to was too the story of Hollywood from its pre - wanted to dem- be discontinued and it nickelodeon days to the present. power of broadcast- onstrate the selling At the point in which the authors re- ing- especially TV -to ordinarily predict doom for the motion picture luctant merchants. industry, WNBC -TV adds a chapter, tell- a result of The station said that as ing the story of a 1963 box -office that event was the wsas promotion the sales was the largest in a decade. It also in Winston -Salem the most successful points to WNBC -TV's "entertainment ranging history with sales increases plan," designed to attract the film in- from 16% to 50 %. In all, wsJS con- dustry's advertising dollars to television. 350 free commercials on radio tributed The station reported that in 1963 it and television in addition to promotion- billed 28.7% of all the motion picture al activity outside the station. The rate industry's national spot TV expendi- -card value of the donated time amount- tures. ed to $8,193. Local merchants were so enthusiastic, wsJS reported, that the station has N.J. hospitals to gain been asked to take on production of the annual retail merchants holiday festival from WCAU benefit fair parade. WCAU Philadelphia, which attracted more than 45,000 paid admissions to its Drumbeats ... second annual "Country Fair Day" on Aug. 14 -15, reported last week that it Complementary competition An edi- Music for shut -in's Illinois Governor will donate between $15,000 and $20,- torial originally broadcast over WRAJ Otto Kerner accepted from E. H. 000 to three New Jersey hospitals he- Anna, Ill., met with such approval from Shomo, vice president of cause of the fair's success. the local Gazette- Democrat that the pa- CBS Radio and general manager of WBBM Chicago, The fair was held at Garden State per reprinted it with a note giving credit the station's sheet music library which Park, Cherry Hill, N. J. Adults paid to WRAJ and concurring in full with I has been built up since the early 1930's $ admission and children 50 cents to the editorial's text. The subject was the and includes music used on CBS net- meet WCAU personalities and witness a need for additional local highway con- work originated two -hour show. The station erected a struction. shows that from Chi- cago at that time. Valued at over $153,- complete amusement area at the fair. Sing you soloists Illinois Opera 000 and including many manuscripts "auditions of the air," conducted Guild's dating back as far as the 1880's, the Patty's name produces sales by WGN -AM -TV Chicago since 1958, be- library will be used by bands and music come national this year and operatic groups of inmates at penitentiaries. The popularity of Patty Duke, star auditions will be held in New York New network guide The 1964 -65 edi- of ABC The Patty Duke has this fall as well as at wcN. Cash awards -TV's Show tion of the Television Network Guide is produced a wave of merchandising li- total $2,000 with any U.S. citizen age being distributed by Avery -Knodel, New censing, with 20 -35 eligible. efforts primarily directed York station representatives. The chart toward teen -age girls. A spokesman for Drop -out campaign The Pennsylvania shows network programs, scheduled United Artists, producer of the series. Association of Broadcasters is urging times and sponsors and has been sent to estimated that retail sales of Patty Duke its members to participate in an inten- 1,500 agency and advertising personnel, merchandise to be in the neighborhood sive campaign to get potential drop- A -K stations, network executives, the of $5 million with a projected volume outs to stay in school. Member sta- trade and consumer presses. Additional of possibly $10 million extra in retail

86 BROADCASTING, September 14, 1964 sales during the next 10 months. Items mitting listeners free admittance to Satisfied user approach for sale range from lines of dresses to sports or amusement facilities. A com- coloring books. plete report on PSI's analysis is being being used in Kansas mailed to more than 1,000 of the pro- motional firm's clients, according to Sid- Faced with a growing problem of Golden West sets up ney K. Halpern, president. access to sports, the Kansas Association of Radio Broadcasters has put together new Hollywood division a brochure for school boards, superin- NAB offers daily diet tendents and principals. Golden West Broadcasters, has estab- The brochure, "The Case for Play -by- lished an advertising -promotion divi- of American history Play Broadcasting," contains pamplets sion at 5905 Sunset Boulevard, Holly- with favorable statements by state edu- wood. John Asher, vice president -di- The first in a series of patriotic an- cators, and copies of 10 letters written rector of advertising, is in charge. nouncements, commemorating historic Golden West will use the new divi- events for each day of the year, has sion, which has a complete art depart- been published by the National Associ- Dizzy stunt ment, offset presses and darkroom facili- ation of Broadcasters and has been sent ties, to handle promotion and creative to all members. Disk jockeys activities for its other operations: KTLA Called an Almanac of American have gone up (Tv) and xuec Los Angeles; KSFO San Heritage, the first mailing covers Oc- flagpoles, into Francisco; xvt Seattle; KEX Portland, tober and November. Additional mail- bomb shelters, Ore.; Cable TV of Santa Barbara, Calif.; ings, on a two -months -at -a -time basis, under waters Golden West Communications, Morro will be distributed later. The series was and even tried Bay, Calif., and the Sigalert and Air - produced by the NAB's public relations watch sub -corporation, Los Angeles. service. to stay out of the arms of Mr. Asher has been with Golden In a covering letter, Willard Schroe- Morpheus West for eight years. He will be assisted der, WOOD- AM -FM -TV Grand Rapids, -all for the sake by Ed Rickey, assistant to the general Mich., and joint chairman of the NAB of manager (and formerly with the KTLA joint boards, urged broadcasters to "im- station endurance promotion department), and Mimi Mc- press upon listeners and viewers how promo- Neely, director of the art department. our nation was forged out of the clash tion. This summer's favorite of men and ideas to become a proud, gimmick appears to be the ferric wheel joc- pulsating radiance that gave birth to the keys with Windy WOLF Emperors are made greatest living democracy the world has Craig of ever known." Syracuse, N. Y., emerging as the born latest claimant to the endurance ... not title. Known locally as "The Weird Beard," he stepped off at Do- it- yourself kits now include crea- Nominations open 4 p.m. EDT, 6, tion of "emperors." And the maker of Sept. after accu- mulating 183 hours of round -and- royalty is Mark Century Corp., New for Edison awards round time. York, in a copyrighted promotion for radio stations. The Edison Foundation last week an- Live progress reports every half were The company provides all the promo- nounced the opening of nominations for hour fed via wireless microphone WOLF tional material, including a song and the tenth annual "National Station to other disk jockeys. march, whereby stations transform a Awards for Serving Youth." The awards station personality into an emperor. are given to local radio and TV stations Under the plan, the emperor, in ap- which best served youth in their com- by principals and other officials to sta- propriate costume, appears at promo- munities during 1964. tions throughout the state, com- tional functions, lending his majesty to Each award carries a scroll and an plimenting them for their coverage of sponsors' products and enlists "troops" Edison scholarship of $1,000 to be used school sports events. in his "army." Bob Hudson, KRLA for the college education of a high The Kansas broadcasters intend to Pasadena -Los Angeles, is creator of the school senior chosen by a committee mail a copy to all school board mem- idea. of local educators. The winning stations bers in their state. "Emperors" have appeared at 31 sta- present the awards. Nominations are tions around the U. S. and Canada so made by 73 national civic organizations far, Mark Century reports. cooperating with the foundation. Local Store help in L. A. groups of the organizations are requested to submit a statement of 1,000 KABC -Tv Los Angeles has joined Radio, TV go separate ways words describing the achievements of forces with the Hollywood Chamber of the stations. Commerce, the Hollywood Merchants An analysis of radio and TV station Among the cooperating organizations Association and some 50 retailers for audience promotion trends by Promo- are the American Legion, the Boys' a week -long promotion beginning today tional Services Inc., New York, recip- Club of America, the U. S. Junior (Sept. 14). In in -store and out -of -store rocal broadcast trade agency, indicates Chamber of Commerce. Deadline for promotions, the stores will advertise that TV stations are concentrating on nominations is Dec. 15, 1964. bargains, the TV station its new fall large -scale use of billboards, bus cards Additional information may be ob- program line -up, including the ABC -TV and taxi- backs, while radio outlets are tained from The Thomas Alva Edison network programs as well as the local veering in the direction of promotions Foundation, 8 West 40 Street, New shows that this week are beginning their involving tie -ins with advertisers or per- York, 10018. 1964 -65 TV season runs on KABC -TV.

BROADCASTING, September 14, 1964 87 FATES & FORTUNES

BROADCAST ADVERTISING Tire & Rubber. Mr. Middleton, former- Caldwell, Larkin & Sidener -Van Riper, ly with Watts, Lee & Kenyon, Cleve- Indianapolis agency. Dr. Alexander P. land, has been appointed audio -video Jack Pavis, promotion manager of and Nusskern, Runciman, educator - producer. Messrs. Posan KABC -AM -FM Los Angeles, promoted to author- producer, ap- both formerly with Griswold -Eshleman merchandising director. He is suc- direc- pointed director of de- Co., Cleveland, will serve as art ceeded by Janet Cuhel, formerly sales velopmental research tor and copywriter, respectively. promotion manager of Mattel Inc. (toy - for Audience Studies Hawthorne, Calif. E. Brown, director of mar- maker), Inc., Screen Gems Charles keting services at MacManus, John & William A. Cornish Rick Chap- subsidiary which is ac- and elected VP. James W. man tive in pretesting TV Adams, Chicago, appointed account executives at Dr. Runciman account super- commercials and pro- Gill, formerly VP and Videotape Productions of New York, grams. Dr. Runciman has produced visor at Compton Advertising, Chicago, 3M subsidiary. joins MJ &A as director of client serv- programs for KNXT(TV) Los Angeles Jack S. Morgan promoted to newly ices. William P. Johnston, previously and KMOX -TV and KETC(TV) (educa- created post of assistant marketing di- senior TV writer at McCann -Erickson, tional ch. 9), both St. Louis. His books rector in Bristol -Myers products divi- joins MJ &A as copy group supervisor. include A Stratification Study of Tele- sion, New York. He was formerly as- and vision Programs and Sociology Joseph L. Bonanno and Albert Ham- sistant VP. Mr. Morgan joined products Social Research. mer, VP's of De Luxe Reading Corp. division as assistant advertising manager in 1956. Walter McCurdy, formerly as- Ralph Esposito, Paul La Stayo and (toymaker), Elizabeth, N. J., elected pur- sistant VP and sales promotion man- Derrick Van Nimwegen elected VP's of senior VP's for engineering and Mr. Bonanno ager of Bristol-Myers products division, Sullivan, Stauffer, Colwell & Bayles, chasing, respectively. 1963 after 30 years promoted to assistant director of sales. New York. Mr. La Stayo is associate joined De Luxe in supervisor on Lipton account; Messrs. with The Lionel Corp. Mr. Hammer Thomas J. O'Dea named national Esposito and Van Nimwegen are asso- has been with De Luxe for 10 years. sales manager for Roger O'Connor Inc., account New York. Mr. O'Dea was formerly ciate supervisors on Lever Donald S. Lewis, partner in Chicago Jeremiah O'Brien Tim- sales manager of wxYz-Tv Detroit. Brothers. and office of Arthur Anderson & Co., ac- othy Stone, account executive and su- counting firm, joins Foote, Cone & Arthur Harrison, former sales man- pervisor, respectively, on American To- Belding, New York, as VP- finance. ager of WINS and WLIB, both New York, bacco Co. at SSC&B, also elected VP's. named sales manager of WWRL, that John H. Edmundson Jr. and Lester city. He replaces Selvin Donnenson, William D. Straub, William G. A. Mid- E. Gallagher, account supervisors at WWRL sales manager for 17 years and dleton, Richard M. Posan and Martin Ketchum, MacLeod & Grove, Pitts- pioneer in Negro broadcasting, who re- E. Nusskern have been added to D'Arcy burgh, elected VP's. tired to manage personal investments. Advertising's Cleveland staff. Mr. Straub, formerly manager of D'Arcy's Robert H. McConville, former sales Crawford W. Hawkins Jr., formerly South Bend, Ind., Studebaker account, VP for Arketex Ceramics, Brazil, Ind., with Gardner Advertising, St. Louis, will be account executive on General elected VP and account executive of joins Foote, Cone & Belding, Chicago, as commercial production supervisor. William J. Kostka Jr., news bureau chief at Martin Co., Baltimore, joins his father's Denver advertising and public Three named at `Television' relations firm, William Kostka & Asso- ciates, as account executive.

Donald V. West, managing editor Chester R. Zemany, formerly with of TELEVISION Magazine, has been Eau Gallie (Fla.) Journal, joins WAVY elected vice president of Television Portsmouth, Va., as account executive. Magazine Corp., a subsidiary of Robert Nordmeyer and John Caho Broadcasting Publications Inc., which appointed account executives at KGUN- also publishes BROADCASTING and the TV Tucson, Ariz. BROADCASTING YEARBOOK. Edward L. Sellers, southern sales William Santoni, formerly associate manager of BROADCASTING, has been media director at Maxon Inc., New named sales director of TELEVISION. York, joins Foote, Cone & Belding, that Frank Chizzini, acting sales direc- city, as media supervisor on Menley & tor of TELEVISION since last June, Mr. West Mr. Sellers James and Kool -Aid accounts. has been named national sales man- David Pacheco and Mike Salisbury ager of the magazine. 1953 and was appointed managing join creative staff of Lansdale Co., Mr. West continues as managing editor of TELEVISION upon that mag- Balboa, Calif., advertising agency. editor of TELEVISION. Mr. Sellers, azine's acquisition by Broadcasting who has been based in Broadcasting Publications late in 1960. Mr. Sel- Nadeen Peterson, formerly of West, Publications' Washington headquar- lers joined the BROADCASTING sales Weir & Bartel Advertising, New York, ters, will move to TELEVISION'S New staff in 1953 after service with Carl joins Tatham -Laird Inc., that city, as York offices Oct. 1. Mr. West joined Byoir & Associates and The Associ- creative supervisor. BROADCASTING'S editorial staff in ated Press. Lawrence H. Rhodes and Gary S. Kuppinger, members of sales staff of WHEN -TV Syracuse, named national and

88 BROADCASTING, September 14, 1964 local sales manager, respectively. Bill Josey, formerly sales manager of Hertz Corp., New York, joins DDB as TILE Galveston, Tex., joins KTBC -AM -FM account executive. Dorothy P. Auerbach named sales Austin, Tex., on local sales staff. manager of WLIR(FM) Garden City, THE MEDIA N. Y. Alan Peckolick, formerly of Kenyon & Eckhardt, New York, joins Warren, Perry S. Ury, gen- Martin Dooling moves from CBS - & Dolobowsky, that as art eral manager, WGMS- TV's office Muller city, Chicago sales to Pacific Coast director. AM-FM Washington, sales office in Los Angeles as account named VP and gen- executive. He joined CBS in 1958. Tony DeThomas promoted to ac- eral manager, WNAC Bill Lillios, account representative in counting supervisor of Television Ad- Boston. William R. ABC -TV station clearance department, vertising Representatives, New York. McCormick continues joins Advertising Time Sales Inc., New He joined TVAR's business department as VP and general as 1961. York station representative, in promo- financial accountant in June manager of WNAC -TV Mr. Ury tion and research department. Ron Fischmann, Boston in new move separating radio and TV operations of S. Inagaki, executive VP of Sony member of sales staff RKO General Broadcasting stations in Corp. of America, New York, assumes of WFUN South Mi- Boston. Move is effective on Sept. 28. additional duties as VP in charge of ami, Fla., promoted to Mr. Ury also will manage the Yankee sales for consumer products division. sales manager. Before Network and WRKO -FM Boston. Mr. He replaces George T. Stewart, who joining WFUN two years Ury was general manager of WGMS since has resigned to move to Rochester, ago, Mr. Fischmann 1962. Mr. McCormick has been in his N. Y., and plans to establish sales repre- was with Radio Ad- post since 1960 and before that, had sentative organization there to represent vertising Bureau in Mr. Fischmann been VP and director Sony and other manufacturers. New York. of sales at wok New York. Herman Maxwell, VP- general man- Stephen A. Raffel, formerly of Nor- John H. Poole has assumed active ager of WINF Hartford, Conn., joins WBIC man, Craig & Kummel, New York, joins management of KGLM Avalon (Catalina Islip, N. Y. as VP in charge of sales. Harrington, Righter & Parsons, that city, as research director. Island) and KBIG(FM) Los Angeles and William B. McCredie of Glenbrook resumes post of president of John Poole Laboratories division of Sterling Drug, John Phillips joins Doyle Dane Bern - Broadcasting Co. He replaces Kevin B. New York, promoted to product man- bach, New York, as account supervisor. Sweeney, former president and general ager of Phillips' Milk of Magnesia and He was formerly in similar post at Mc- manager, who resigned but remains as . Phillips' line of products. He succeeds Cann -Marschalk, that city. Roger Steck- officer, director and stockholder (BROAD- H. D. Nitchie, who retired. ler, assistant advertising manager of CASTING, July 27). Alan Fischler, who

NEW 500 SERIES .. . World's Most Advanced Cartridge Tape Equipment

From the established leader in tape cartridge systems tions world -wide, now available at new low prices. -SPOTMASTER -comes today's most advanced 14 models match every programming need: re-

units, the 500B series. Featuring all- modular, all - corder- playback and playback -only .. , compact and solid -state design and your choice of 1, 2 or 3 auto- rack -mount ... monophonic and stereo. matic electronic cuing tones, the 500B continues Delayed Programming option permits instant dele- the SPOTMASTER tradition of superior quality at tion of objectionable material from live originations. sensible prices. Heavy duty construction throughout, with rugged hysteresis synchronous motors, top specs and Check these other SPOTMASTER features: performance. Meets or exceeds all existing and proposed NAB Lease /purchase option. Ironclad guarantee for standards. one full year. Separate record and reproduce heads. A -B moni- Write for complete information: toring. Biased cue recording. Zener controlled power supply. BROADCAST ELECTRONICS, INC. _s Popular 500A series, today serving over 1,000 sta- 8800 Brookville Rd.,Silver Spring, M.d. JU 8 -4983 (301)

BROADCASTING, September 14, 1964 89 Robert O. Magruder, formerly sales man- NCTA names 10 committee chairmen ager of tcsAT San An- tonio, Tex., promoted to station manager. Bruce Merrill, president of the policy review, Glenn Flynn, Tyler, National Community Television As- Tex.; rural services, Archer Taylor, Jerry Rhoads ap- sociation, and the NCTA executive Missoula, Mont.; convention, Bill pointed general man- committee have selected committee Daniels, Denver; ladies program, ager of KDAB Arvada, members and designated chairmen for Phyllis Schneider, Casper, Wyo.; Colo. Marty Sullivan Mr. Magruder 10 committees, including two newly bylaws, Franklin R. Valentine Jr., named operations formed ones on policy and rural Dallas; standards, Howard S. Frazier, manager. services. In addition, Mr. Merrill Washington; membership, Frank H. Barry D. Stigers, sales service man- has announced that Robert J. Tarl- Nowaczek, Glenside, Pa.; budget and ager of WBEC Pittsfield, Mass., resigns ton, of Lansford, Pa., NCTA board audit, Ray Schneider, New York; to become general manager of Pitts- member, has been named to the ex- educational television, George Barco, field Television Cable Co. He joined ecutive committee to replace F. Gor- Meadville, Pa.; safety, James Duratz, WBEC in July 1961. don Fuqua, Bluefield, W. Va. Meadville, Pa.; pole line, Benjamin Committees and their chairmen: J. Conroy, Uvalde, Tex. PROGRAMING

Richard R. Rector, has been station manager of two facili- C. Kaufman, 12 -year veteran of Rounsa- veteran TV executive, ties, promoted to general manager. ville group and VP of WFUN, succeeds has announced forma- Mr. Selley as VP and general manager tion of his own pro- Al Gillen elected duction company at executive VP, general of South Miami facility. Mr. Selley, who will continue as national sales man- 136 East 55th Street, manager and member New York. Phone: of board of directors ager of both WFUN and WAP-AM -FM, has been associated with Rounsaville Plaza 3 -4169. Firm, of WJRT (Tv ) Flint, stations (also wCIN Cincinnati; WLOu called Richard R. Rec- Mich. Mr. Gillen had Mr. Rector tor Productions Inc., been general sales Louisville, Ky.; wvoL Nashville and WYLD will produce and originate pay-TV pro- manager WPRO -TV New Orleans) for 17 years. of grams, documentaries, sales and indus- Providence, R.I., since Mr. Gillen Wally Briscoe, ad- trial presentations and commercials on 1961. He started at ministrative assistant tape and film, in addition to radio shows Compton Advertising, and New York, to Representative Oren and records. Maury Clark, former pro- was formerly with Newhouse Broadcast- Harris (D- Ark.), chair- gram and production director for QXR ing Co., Syracuse, N. Y., and at wrus -Tv man of House Com- Network (now Market 1 Network), will Louisville. merce Committee, ap- join Mr. Rector in new company. Mr. pointed administrative Rector, in entertainment business as assistant and office actor, director and producer since 1945, manager of National was Mr. Briscoe most recently associated with VHF Community Television Inc., a division of Reeves Broadcasting Association, effective about Oct. I. Mr. & Development, New York, as vice Briscoe, who has been with Representa- president for production. tive Harris since January 1963, will be responsible for NCTA internal adminis- Jeremy Shams joins Goodson -Tod- Productions in as staff tration and replaces Frank Nowaczek, man New York Mr. Selley attorney and member of business affairs Mr. Kaufman who has become assistant to president department. W. Arthur Selley, for past three years of Telesystems Services Corp., Glenside, VP and general manager of WFUN South Pa. (BROADCASTING, Aug. 3). Mr. Bris- Sid Rogell, formerly executive pro- Miami, Fla., appointed to same post at coe previously was associated with sev- duction manager of 20th Century-Fox,

WDAE -AM -FM Tampa, Fla. Stations are eral Arkansas stations including K ATV elected president of Pacific Title & Art owned by Rounsaville group. Arnold (Tv) Little Rock. Studio, Los Angeles, supplier of titles and optical services for motion pictures and television. He succeeds Mrs. Larry Glickman, widow of company's founder. CR 7-0040/TR 9-1037 She continues as board chairman, with Gorden Hubbard continuing as executive VP and Gerald Glickman as VP in charge of studio operations. Lawrence S. Wexler, former radio -TV program editor and feature writer for Management Consultants to Broadcasters New York Journal- American, appointed assistant director of program information at WCBS, that city. Don Fortune appointed program director of KDAB Arvada, Colo. Wendell IFFFROBERT H. FORWARD & ASSOCIATES Deaton named production manager. COMMUNICATIONS CONSULTANTS/GATEWAY WEST Ted Westcot, VP of Alexander Film 1801 AVENUE OF THE STARS, LOS ANGELES, CALIF. 90067 Co., Colorado Springs, and Fred H. Komma, former program and produc-

90 (FATES & FORTUNES) BROADCASTING, September 14, 1964 Conferences at Geneva regarding the General Agreement on Tariffs and Trade (commonly referred to as GATT) are significant for the whole U. S. economy. Some details relevant to certain subjects being discussed may shed extra light on the importance of these conferences.

A tariff by any other name still costs money

Imports of foreign steel into the end "dumping," a practice by which foreign markets: to allow American United States are subject to a tariff foreign steel is sold in this country steel an equal chance to compete in applied to the value of the product at prices lower than those in the world markets. To strengthen its on an F.O.B. basis (free on board country of the steel's origin. competitive position, and help pro- at foreign mill). Exports of American That is why leaders in the American tect the American employment situ- steel to foreign countries are subject Steel Industry trust that the current ation, Republic Steel will invest $400 not only to higher tariffs (applied to GATT conferences will be able to million in one phase alone of its cost plus insurance plus freight), but effect changes in cost of entry into continuous modernization program. also are subject to a variety of costly nontariff barriers -extra taxes with many different names -that can shut out American -made products more effectively than outright high tariffs can. Such added trade barriers are seriously preventing American steel companies from successfully competing in world markets. American steel exports of hot - rolled steel bars and light shapes, for example, have declined from 86,037 tons in 1953 to 47,000 tons in 1963. The effects of such decreased exports on national employment, along with greatly increased steel imports, have been substantial and alarming. The question at issue here is not only the desirability of increasing world trade with fair tariffs, it is also the necessity of eliminating unfair nontariff barriers. These endless special taxes comprise highly dis- criminatory additional tariffs on American products. But of even greater importance to fair competition in world trade is the need to

SECOND VACUUM DEGASSING FACILITY EXPANDS REPUBLIC'S MODERNIZATION REPUBLIC STEEL Vacuum Degassed Alloy Steel produced in facilities recently C O R P O R A T I O N CLEVELAND, OHIO 44101 installed at Republic's Canton, Ohio, plant has received excellent reception by customers. A second degassing installation, like the one at Canton, will be completed at Republic's Chicago plant and in operation around the end This STE ELMARK of the American Steel Industry on a product assures you it is made of modern, versatile, of the year. This process will permit production of a wide economical Steel. Look for it on the products you buy. variety of exceptionally clean steels.

BROADCASTING, September 14, 1964 91 tion manager of Kvoo -TV Tulsa, Okla., Keith Silver, for past eight years news stock -exchangers appointed producer- directors at KTVI(TV) director of WSPR Springfield, Mass., St. Louis. joins on -air news staff of WWLP(TV), that city. Joseph B. Wills joins Theater Net- work Television Inc., New York, as di- Ace Bushnell, formerly city editor of rector of sales. Mr. Wills has worked in Tucson (Ariz.) Daily Citizen, joins news industrial and documentary films as staff of KTUC, that city. writer -producer and was formerly in Roy Whitfield joins news department charge of 20th Century-Fox's New York of WWRL New York. studios. Bill Grow appointed documentary and Barbara Avedon and Stephen Kandel special programs writer in news depart- have been signed by Screen Gems to ment of KETv(Tv) Omaha. write pilot programs for Vince Edwards' Richard E. Fischer Shervint Productions. Miss Avedon bas appointed manager of written for The Donna Reed Show and UPI Audio, voice Hazel, among others. Mr. Kandel's news service of United credits include Empire, The Rogues, Sea Press International. Hunt and The Millionaire. Stanley Kal- Mr. Fischer started as Iis is executive producer for Shervint. newscaster with KwK Ben Sasnett, former staff announcer St. Louis in 1936, served with WHAS 81O KC at KPIN Casa Grande, Ariz., appointed Mr. Fischer program director of KYOR Blythe, Calif. Louisville, KMOX St. Louis, WSAI Cincinnati and WJBK -TV G 50KW Robert R. Yost appointed assistant Detroit. UPI Audio is 24 -hour news staff director at WTOP -TV Washington. service established in 1958 and and so do housewives, doctors, students, serves Mr. Yost joined station last May as more than 85 U. S. and Canadian radio - executives, farmers, and secretaries in floor director. TV stations. the 25 counties surrounding Albany, Sche- William Homer, financial editor of Glenn Rinker, announcer at WNBF- nectady, and Troy. Ask Henry I. Christal. Boston Herald, signed by wcoP -AM -FM AM-FM-TV Binghamton, N. Y., pro- Boston to prepare and broadcast com- moted to news editor. Mr. Rinker A GENERAL ELECTRIC STATION plete financial news report Monday joined WNBF stations last year from through Friday at 6:30 p.m. WHEN-TV Syracuse. Ed Justin, merchan- EQUIPMENT & ENGINEERING dising director of

Screen . Gems, New Douglas L. Hamilton elected VP- York, elected VP and finance and Jay W. White treasurer of general manager of Sylvania Electric Products, New York. not everyone in SG's merchandising In newly created post, Mr. Hamilton South Florida listens division. Simultane- continues to serve as corporate con- ously, Mr. Justin an- troller. Mr. White succeeds Walter R. to WIOD... but nounced formation of Seibert, who was named Sylvania's VP Mr. Justin everyone respects ILAMI Ltd. (Inter- for pension investment administration. planetary Licensing and Merchandising Donald E. Hauck, Donald Knaus, WIOD for its good Inc.), designated as entirely separate J. James R. Palmere merchandising entity functioning apart Russell Owens, music, accurate news, and John J. Rogers have been appointed from any other SG activity. ILAMI sports sales specialists at Reeves Soundcraft events and Ltd., which has signed with ABC -TV to outstanding public handle international exploitation, char- service. acter licensing and merchandising for Combat, Burké s Law and The Fugitive, has established headquarters at 711 Fifth Avenue, New York, and will have branch offices in 19 foreign countries.

AM 610 KC John Egan and Boyd Harrier ap- FM 97.9 MC pointed program and production man- MIAMI ager, respectively, of WHRO -TV Hamp- FLORIDA ton- Norfolk, Va. Eilene Halpem, formerly with production staff of NBC and wNOT(Tv) (educational ch. 13) New- Represented ark-New York, joins WHRO -TV as staff by director. George P. Hollingbery NEWS Company Marlene Sanders joins staff of ABC News. Miss Sanders, assistant director RUST COX BROADCASTING CORP. CRAFT of news for public affairs at WNEW New S T A T I O N WSB ATLANTA; WHIO DAYTON; WSOC York, will be working reporter in ABC CHARLOTTE,; MU SAN FRANCISCO -OAKLAND News' New York newsroom.

S2 (FATES & FORTUNES) BROADCASTING, September 14, 1964 division of Reeves Industries, New York. Mr. Hauck, formerly of RCA, GET YOUR PITTSBURGHERS HERE! will cover eastern Pennsylvania, Dela- Mattel Toys does. They buy WIIC exclusively in the big Pittsburgh ware and southern New Jersey. Messrs. no TV buy Owens and Palmere, both of Burgess market. There's better spot around. Check the figures (espe- Battery Co., will be responsible for cially cost-per-thousand) on some great availabilities with General Midwest and Southeast, respectively. Sales Manager Roger Rice or your Blair -TV man. Mr. Knaus, of SCM Corp., will cover Southern California, and Mr. Rogers, formerly of magnetic products division CHANNEL 11 I NBC IN PITTSBURGH of 3M Co., will be responsible for New w I C England region. Dale D. Lansing appointed Washing- ton area audio-visual sales manager for Bell & Howell, Chicago. Donald E. Lincoln named technical supervisor of xp1x(Tv) San Francisco. Dr. Rudolf Kingslake, director of optical design for Eastman Kodak Co., Rochester, N. Y., named to receive 1964 Progress Medal Award of Society of Motion Picture & Television Engi- neers. Presentation will be made during SMPTE's semi -annual technical conference Sept. 27 -Oct. 2 in New York.

FANFARE

John P. Shanley, New York Times reporter, appointed director of public relations at WOR- AM -FM -TV New York, effective Sept. 21. He'll report to Rob- ert B. Beusse, director of advertising and sales development, and succeed Sid Bakal, who has resigned. Mr. Shanley is former Times radio -TV editor and drama reviewer. Edward (Ted) L. Boyle appointed administrative assistant in charge of promotion for Associated Press, New York. He succeeds Andrew C. Lang, who is devoting full time to special feature projects for AP. Mr. Boyle joined AP in 1942, was assigned to promotion department in 1958. Mark Hodder appointed community relations director of WKY -AM -TV Okla- homa City. Russell Birdwell, head of his own Beverly Hills, Calif., PR and publicity organization, has announced formation of twin company to be known as Brain- storming Associates, with headquarters at 9250 Wilshire Blvd., that city. Suite 412. Phone: CR 3 -8477.

ALLIED FIELDS

Dr. Franklin C. Fry of New York, head of Lutheran Church in America and past president of Lutheran World United Press International news produces! Federation, elected board chairman of federation's broadcasting service. Dr. Fry succeeds Dr. Fredrik A. Schoitz of Minneapolis, head of American Lutheran Church, who year ago became president of federation itself. Gerald Verbel, consultant to Douglas r Turner Inc.. N J.. agency and

BROADCASTING, September 14, 1964 93 producer -host of interview program, bach, died Sept. 6 at Atherton, Calif., MA GNyPHA SE Focus, on WMTR Morristown, N. J., where he was vacationing. Mr. Marsh joins faculty of New School for Social formerly served for number of years as transmission line Research in New York. Mr. Verbel vice president of J. Walter Thompson protection system will teach new course in radio-TV com- Co., New York. mercial writing and production. John Falvey McCormick, 72, VP of Edward P. Taptich, formerly law Kelly, Nason Inc., New York, died clerk to Judge Walter M. Bastian of Sept. 4 at Midtown hospital there. U. S. Court of Appeals for Washington, joins Washington communications law Alfred E. Spokes, firm of Welch, Mott & Morgan. 45, VP and general manager of WVMT James K. Petersen, director of radio- (formerly wcAx) Bur- TV at Florida Atlantic University, Boca lington, Vt., died Sept. Raton, elected to board of directors of 3 at Mary Fletcher National Association of Educational hospital there after 3- Broadcasters and will hold post of di- month illness. Mr. rector of institutional affiliates. Spokes, who served in Mr. Spokes 1956 as president of Jerrold Sandler appointed executive Vermont Association of Broadcasters director of National Educational Radio, and was director of Radio Advertising division of National Association of Edu- began his career at WJTN cational Broadcasters, Washington. He Bureau, Y., in 1940. After serv- protects antenna system from formerly was project director of Educa- Jamestown, N. damage due to arcing ing as PR and promotion manager and tional Communications System Project, manager, he moved to will instantly squelch transmitter administered under grant to NAEB assistant station output to prevent arc from being WJOY Burlington in 1946 as general from U. S. Office of Education. John sustained by RF energy manager, became general manager of P. Witherspoon, formerly program di- immediately self- restoring WEAV Plattsburgh, N. Y., in 1956, and rector of KEBS(FM) (educational) San transmitter interruption goes of wcAx in 1959. Mr. Diego, Calif., appointed associate direc- general manager unnoticed on the air was elected VP of station in tor of NER. Spokes 1963. He is survived by his wife, former Neil R. Bernstein, formerly promo- Amy Lois Tarr; son, Richard A., and LTV WFBR two daughters, Nancy Ann and Judith Ca+t;r £lecuax(,cw tion director of Baltimore, joins BOX 1TOAO / OALLAB. TEXAB T6217- Drake University's School of Journalism Ellen. at Des Moines, Iowa, as assistant professor and head of advertising sequence. Wesley M. Ecoff, president and board chairman of Ecoff & James, Philadel- Joseph W. Durand, formerly with phia advertising agency, died Sept. 6 at NBC-TV and WNDT(TV) (educational his home in suburban Melrose Park. ch. 13) Newark -New York, appointed director of Rutgers University's newly Dan MacDonnell, 50, radio -TV staff formed instructional TV division at New announcer at CBS, New York, died Brunswick, N. J. University last March Sept. 5 of heart attack at Port Clyde, approved closed circuit TV plans which Me. Mr. MacDonnell had been with are scheduled for initial classroom use CBS for 20 years. in fall of 1965. Gladys Thornton, 65, actress who was "Aunt Jemima" on radio and portrayed DEATHS Scottish and Irish characters in films and on Broadway, died Sept. 2 at Gar- field Sanitarium in Hollywood after Richman Garrison long illness. Lewin, 45, president - general manager of Richard Willis, 58, who in 1939 initi- KTRE -TV Lufkin, Tex., ated on WOR New York his own show, and veteran broadcast- Here's Looking at You, which centered er of 26 years, died on interviews with women troubled by A``,i- Sept. 9 of heart attack their appearance, died of heart ailment at Lufkin Memorial Sept. 5 at Flower -Fifth Avenue hospital. GET hospital. Mr. Lewin, Subsequently, Mr. Willis' show ap- Mr. Lewin MORE LISTENERS who was elected KTRE- peared on CBS, NBC, Westinghouse TV president in 1963, previously served Broadcasting Co. and Canadian Broad- THROUGH PETKER for number of years as station's VP and casting Corp. RADIO PROMOTIONS general manager. He served as president of Texas Association of Broadcasters in Charles L. Stec Sr., 58, chief civilian 1956 and at time of his death was mem- for electronics, research and develop- NO CASH ber of Mutual Affiliates Advisory Board. ment with Navy Department's Bureau NO COMMISSION Mr. Lewin is survived by his wife, form- of Ships, died Sept. 6 at Arlington (Va.) er Delila McGaughey; son, Gary; hospital. Following graduate work at in 1932, Mr. BROADCASTERS SERVICE BUREAU and daughter, Karen Kay. University of Pittsburgh Stec worked for Philco Corp. in Phila-

8130 Wilshire Boulevard, Beverly Hills, Calif. 90211 Standish C. Marsh, 51, head of San delphia where he was in charge of first Francisco office of Doyle Dane Bern- mobile television unit in country.

94 (FATES & FORTUNES) BROADCASTING, September 14, 1964. An Open Message to the Publishing, Broadcasting and Advertising Industries:

CAN ONE BAD APPLE

SPOIL TWO BARRELS OF GOOD APPLES?

...your barrel and ours? The bad apple we're talking price them fairly, to advertise them honestly and to about can...and will...unless we join forces now to maintain complete servicing facilities. Our goal is to get rid of him. He's the fast -buck phoney who infil- get the had apples out -and keep them out -of the trates every business and profession. He's the dishonest retail automobile industry. Your support will be appre- advertiser who destroys the power of all advertising ciated. Don't accept nor participate in false or mis- by undermining believability. He's an impostor who leading automobile advertising. In your news and smears guilt -by- association on every legitimate, ethical editorial features, do what you can to protect quality man in his "chosen" business. The 22,000 franchised new -car dealers from guilt -by- association with "bad new -car dealers who are members of NADA are pledged apple" impostors. to a program of quality: to sell quality products, to

May we send you a free copy of "Recommended Standards of Practice for Advertising and Selling Automobiles'? Published by NADA and the Association of Better Business Bureaus, Inc. Please write to: THE NATIONAL AUTOMOBILE DEALERS ASSOCIATION Official Organization of America's Franchised New -Car and Truck Dealers 2000 "K" Street, N.W., Washington 6, D.C.

BROADCASTING, September 14, 1964 95 FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As compiled by BROADCASTING, Sept. on operation on 10 kw pending further ac- mated construction cost $13,595; first year tion. Action Sept. 2. operating cost $1,500; revenue $7,000. Appli- 3 through Sept. 9, and based on filings, APPLICATIONS cant is licensee of WRAD Radford. Action authorizations and other actions of the Sept. 2. New Castle, Ind. -Newcastle Broadcasting Parkersburg, W. Va.- Zanesville Publish- FCC during that period. Corp. 570 kc, 500 w, unl. P.O. address 4235 ing Co. Granted CP for new FM on 103.1 mc, This includes South Main Street, New Castle. Estimated channel 276, 660 w. Ant. height above aver- department data on construction cost $110,184; first year operat- age terrain 557 feet. P.O. address c/o Allan new stations, changes in existing sta- ing cost $110,000; revenue $125,000. Princi- Land, Lind Arcade building, 48 -52 North 5th pals: Howard A. and Phyllis White (16.02%), Street, Zanesville, Ohio. Estimated construc- tions, ownership changes, hearing cases, Franklyn George (5.34 %), Charles Green Jr. tion cost $18,000; first year operating cost rules and standards changes, routine (5.34 %), Pierre Long (2.13 %), Raymond E. $3,500; revenue $5,500. Principals: Clay Lit - Rohrer (1.06 %), Fred L. Hall (5.34 %) and tick (47.5 %), Arthur S. Littick (47.5 %) and roundup of other commission activity. others. Mr. Rohrer is owner of Raymond E. William O. Littick (5 %). Zanesville Publish- Rohrer & Associates, Washington consulting. (Zanesville Times -Recorder and Signal) Abbreviations: DA- directional antenna. CP ing engineers. Mr. Rohrer has 10% Interest is licensee of WTAP -AM-TV Parkersburg -construction permit. ERP- effective radi- in Golden East Broadcasting Co. applicant and has 83% interest in Southeastern Ohio ated power. VHF -very high frequency. for new AM in Barbourville, Ky., and is Television System, licensee of WHIZ -TV UHF -ultra high frequency. ant. -antenna. partner in Catonsville Broadcasting Service, and 60% interest in Southeastern Ohio aur.- aural. vis.- visual. kw- kilowatts. w- applicant for new AM in Catonsville, Md. Broadcasting System Inc., licensee of WHIZ, watts. mc- megacycles. D -day: N- night. Mr. Hall is attorney. Other principals have both Zanesville, Ohio. Action Sept. 2. LS -local sunset. mod. -modification. trans. business Interests in New Castle. Ann. Sept. -transmitter. uni.- unlimited hours. kc- 2. APPLICATIONS kilocycles. SCA- subsidiary communications Edna, Tex. -Cosmopolitan Enterprises Inc. authorization. SSA -special service authori- 1130 kc, 10 kw, DA -D. P.O. address Box 1819, Monroeville, Ala. - Monroe Broadcasting zation. STA- special temporary authoriza- Victoria, Tex. Estimated construction cost Inc. 99.3 mc, channel 254A, 3 kw. Ant. height tion. SH- special hours. .-educational. Ann. $94,000; first year operating cost $80,000; above average terrain 225 feet. P.O. address -announced. CH- critical hours. CATV- revenue $90,000. Principals: Morris J. Hyak Box 641, Monroeville. Estimated construc- community antenna television. (16.15 %), Victor Alkek (16.15 %), Matry L. tion cost $14,766; first year operating cost Hyak (16.15 %), Phillip J. Tibiletti (11.64 %), $5,600; revenue $7,000. Principals: William C. E. Ritchey (11.64 %), Kemper S. Williams M. Stewart (97 %), Carolyn H. Stewart New TV stations Jr. (11.64 %), John J. Tibiletti (11.64 %) and (2.8 %) and Ralph L. Jones (0.2 %). Mr. H. Gene Garrison (5 %). Messrs. Tibiletti, Stewart is owner of Monroe Journal, Mon- APPLICATION Williams and Ritchey are attorneys. Mr. roeville, and South Alabamian, Jackson, Garrison is engineer at WYLD New Orleans. Ala., both weekly newspapers. Monroe Lubbock, Tex. - McAlister Broadcasting Ann. Sept. 3. Corp. UHF channel 20 (506 -512 mc); ERP Broadcasting is licensee of WMFC Monroe- 45.5 kw vis., 10.4 kw aur. Ant. height above ville, Ann. Aug. 31. average terrain 320.5 feet, above ground 366 Existing AM stations Rossville, Ga.-Jay Sadow. 105.5 mc, chan- feet. P.O. address Box 1524, Lubbock. Esti- nel 288A, 2.9 kw. Ant. height above average mated construction cost $172,301; first year ACTIONS BY FCC terrain minus 23 feet. P.O. address Ellis operating cost $203,000; revenue $240,000. Road, Roseville. Estimated construction cost WPAX Thomasville, Ga. Granted in- $15,535; Studio and trans. locations both Lubbock. 1240- from 250 first year operating cost $8,500; Geographic coordinates creased daytime power on kc revenue $6,500. Mr. Sadow is 33 35, 05. north w to 1 kw, continued nighttime operation owner of latitude, 101^ 50. 54. west longitude. Type with 250 w; conditions. WRJP Rossville. Ann. Sept. 4. trans. RCA TTU -ZA, type ant. RCA TFU -24 Si By letter, commission denied petition by Junction City, Kan. -Junction City Broad- DL. Legal counsel Leo Rusnick, Washington; Upper Michigan - Wisconsin Broadcasting casting Inc. 94.5 mc, channel 233, 85.6 kw. consulting engineer Guy C. Hutcheson, Ar- Inc. for waiver of Sec. 1.569 of rules con- Ant. height above average terrain 535 feet. lington, Tex. Principals: R. B. McAlister, cerning action on applications on channels P.O. address 724.5 North Washington Street, Mack Mead, Alex K. Miller, Roy Bass and adjacent to Class I -A clear channels, and Junction City. Estimated construction cost Bill M. McAlister (each 20 %). Mr. Bass is returned as unacceptable for filing applica- $26,500; first year operating cost $12,000; attorney. McAlister Broadcasting is licensee tion to increase daytime power of WJMS revenue $12,000. Principal: Ralph L. Weir of KSEL Lubbock. Ann. Sept. 2. Ironwood, Mich., on 630 kc, from 1 kw to 5 Jr. (100 %). Mr. Weir has 100% interest in kw, and change from DA -N to DA -2, with- KJCK Junction City with interest in follow- New AM stations out prejudice to any subsequent request for ing CATV systems: Junction City Television waiver of Sec. 1.569 provided it is accom- Inc., Junction City; Ft. Riley Cable TV ACTIONS BY FCC panied by sufficient supporting data to dem- Services Inc., Junction City; Manhattan onstrate that proposal would not materially Cable TV Services Inc., Manhattan, and al By memorandum opinion and order, affect future consideration of Class I -A Salina Cable TV Services Inc. Salina, all commission granted Seward Broadcasting channel 640 kc. Commissioner Lee abstained Kansas. Ann. Sept. 2. Corp. temporary authority to operate KIBH from voting. Action Sept. 9. Seward, Alaska, on 950 kc with 1 kw, SH. At same time, waived Sec. 1.571 (c) of ro- cedural rules to permit prompt considera- New FM stations Existing FM stations tion of application for regular operation and adopted public notice establishing Oct. 20 as ACTIONS BY FCC ACTION BY FCC date on which will be considered ready and Pekin, Ill. -WSIV Inc. Granted CP for new KMSC(FM) Alvin, Tex. -Granted CP to available for processing. Action Sept. 9. FM on 95.3 mc, channel 237, 2.5 kw. Ant. change trans. site and location to Clear Houston, Tex.-Lake Huron Bcstg, Corp. height above average terrain 89 feet. P.O. Lake City, increase ERP from 3.2 kw to 100 Granted CP for new AM on 1070 kc, 10 kw. address c/o Dean McNaughton, WSIV Pekin. kw and ant. height from 210 feet to 255 feet, P.O. address 221 S. Washington Ave. Sagi- Estimated construction cost $10,868; first year and waived Sec. 73.210 of rules to permit naw, Mich. Estimated construction cost $179; operating cost $5,000; revenue $5,000. Appli- main studio to be located at Nassau Bay; 177, first year operating cost $310,000, reve- cant is licensee of WSIV Pekin. Action Sept. remote control permitted. Operates on chan- nue $390,000. Principals are (one -third each) ; 2. nel 271 (102.1 mc). Commissioner Cox dis- William J. Edwards, Howard H. Wolfe, and Radford, Va. -WRAD Broadcasting Co. sented. Action Sept. 9. Michigan Congressman Alvin M. Bentley. Granted CP for new FM on 101.7 mc, channel Applicant corporation owns WKNX -AM -TV 269, 3 kw. Ant. height above average terrain Saginaw, Mich. Commission withheld action 64 feet. P.O. address Route 2, Radford. Esti- Ownership changes ACTIONS BY FCC KTMS Santa Barbara, Calif.- Granted assignment of license from News -Press Pub- lishing Co., owned by McLean Publishing Co. which is owned by Bulletin Co. to Mc- EDWIN TORNBERG Lean Publishing Co. No financial consideration. Bulletin Co. is owned by Robert Mc- Lean, William L. McLean III and others & and is licensee of WPBS(FM) Philadelphia. COMPANY, INC. Action Sept. 3. WFUL -AM -FM Fulton, Ky. Granted transfer of control of licensee corporation,- Ken -Tenn Broadcasting Corp., owned by R. Paul Westpheling (97.5 %) and Kenneth Z. Negotiators For The Purchase And Sale Of Turner to Kenneth Z. and Clara Agnes Turner (100% jointly). Consideration $39,000. Radio And TV Stations Mr. Turner is general manager of WFUL. Action Sept. 8. Appraisers Financial Advisors KGRT Las Cruces, N. M.- Granted assignment of license from Taylor Enterprises Inc., owned by W. C. Taylor (50 %), Gene New York -60 East 42nd St., New York 17, N. Y. MU 7 -4242 Reischman (20 %), Homer F. Glover (15 %) West Coast -1351 Jewell Ave., Pacific and J. Raymond Harris (15 %) to Chaparral Grove, Calif. FR 5 -3164 Broadcasting Services Inc., owned by Frank Washington -711 14th St., N.W., Washington, D.C. DI 7 -8531 O. Papen Inc. (44 %), Thomas G. Morris (10.67 %), Claud Tharp (10.87 %), Howard Klein (10.67 %), Melvin Klein (10.67 %), Ed- ward E. Trivia (8 %) and William R. Lask

96 BROADCASTING, September 14, 1964 KTHI -TV, Channel 1 1, Transmitting Tower at Fargo, North Dakota, serves the market of Fargo - Grand Forks, N. D., an area of 32,097 square miles. Owners: The Polaris Corporation, Broadcast Division, Evansville, Ind. Designed, fabricated and erected by Kline Iron & Steel Company, Columbia, South Carolina. Guys by Roebling.

ROEBLING GUYS KEEP IT HIGHEST IN THE SKY

This is the tallest man -made structure the world over. 2,063 feet from base to the sky end. It is almost one and a half times the height of the Empire State Building. It will transmit for KTHI, Channel 11, Fargo, North Dakota. (Significant, don't you think, that the location is Far -go.) Roebling, as usual, supplied the guys that keep this soaring signaller straight up. 40,125 feet (7.6 miles) of Roebling galvanized bridge strand were used. Roebling has been doing this for years and we're pleased that in some measure we've helped make Jackie Gleason, Perry Como, Donna Reed, Ben Casey (you name it) clear to lots of people. If you want KIMCO to build a taller Tower than this, you have our enthusiastic approval. For aid in going higher, or for any difficult guying problem, write Colorado Fuel and Iron Corporation, Roebling Bridge Divi- sion, Trenton 2, N. J. FROM B II-II NO [Fl CMVIED 011G3MC4MG3CEO 97 BROADCASTING, September 14, 1964 (5.33 %). Consideration $187,500. Mr. Lask is Publications Inc., Philadelphia. Ann. Sept. 2. manager of KGRT. Action Sept. 3. WNOP -TV Newport, Ky. -Seeks assign- KRGN(FM) Las Vegas-Granted assignment of CP from Tri- ity Broadcasting Co., ment of license and SCA from Mrs. E. W. owned by James G. Lang (58.5 %) and Dean Gragin to Gragin Broadcasting Co., owned C. Stuhlmneller (41.5 %) to D. H. Overmyer by Mrs. E. W. Gragin (60% after) and Horst Broadcasting Co., owned by D. H. Overmyer Schmidt (40 %). Consideration $10,000. Ac- (100 %). Consideration $100,000. Mr. Over- tion Sept. 4. myer is applicant for new UHF -TV in WEYE Sanford. N. C.- Granted assignment Toledo, Ohio and D. H. Overmyer Com- of license from Gale P. Lewis tr/as San -Lee munications Co. is seeking assignment of Radio Broadcasting Co. to Crest Broadcast- WATL -TV Atlanta. Ann. Sept. 2. CONTINENTAL'S ing Corp., owned by Stanley H. Fox (35 %), KUXL Golden Valley, Minn.-Seeks as- Seymour L. Dworsky (25 %), Milton A. signment of license from Greater Happiness Hight (10 %), Irvin L. Fox (15'%) and Mrs. Inc., owned by Edward D. Skotch (100 %) to TYPE MR1C S. H. Fox (15 %). Consideration $50,000 with Universal Broadcasting Co. of Minneapolis - $18,000 covenant not to compete and $15,500 St. Paul Inc., owned by Marvin Burton consultancy agreement. Action Sept. 3. Kosofsky (100 %). Consideration $150,000 MONITOR RECEIVER KQDY Minot, N. D.- Granted assignment minus balances to be paid on liabilities as- of license from D. Gene Williams, Delbert sumed. Mr. Kosofsky has 50% interest in Bertholf, Jack W. Birchill and H. T. Searle KCIJ Shreveport, La., 12.5% interest in Monitors transmitter (each 25 %), d/b as Dakota Broadcasters, to WMOE Mobile, and has interest in High- People's Radio Association, nonprofit corpo- lands Cable Television Corp., Sebring, Fla.. ration owned by Gordon L. Beck Gerald M. CATV system. Ann. Sept. 2. operation at studio location Swanson, J. Merrill Tannehill and A. Orville WNNJ -AM -FM Newton, N. J. - Seeks Helgeson (each 25 %). Consideration $92,500 transfer of control of licensee corporation. and covenant not to compete for five years. Sussex County Broadcasters Inc., from Rob- Indicates relative field Messrs. Beck, Swanson and Helgeson are ert A. Mensel (49% before, none after) and associated with various religious organiza- Agnes P. Mensel (1% before, none after) to intensity at pickup point tions; Mr. Tannehill is famer. Also see Simpson C. Wolfe Jr. (25% before, 32.97 KSVN Ogden, Utah. below. Action Sept. 4. after), Naomi E. Wolfe (25% before, 32.9% KGRL Bend, Ore. -Granted transfer of after) and Irving and Ethel Goldberg (none Has audio monitoring control of licensee corporation, KGRL Inc., before, 34.2% after). Consideration $225,000. from John H. McAlpine (100 %) to Juniper Ann. Sept. 3. - Broadcasting Inc. (100% after), owned by WOHO Toledo, Ohio -Seeks transfer of channel B. D. and Dagmar Fancher, R. W. and control of licensee corporation, Midwestern Nancy Chandler (each 16% %) and Glenn Broadcasting Co., from Samuel W. Sloan Cushman (3315 %). Consideration $110,500. (80.12% before, none after) to Lewis W. Gives warning lamp for Chandlers have interest in Bend LlttljetAn, Dickey (none before, 60.12% after). Con- Bend, and LaGrand Observer, LaGrand, sideration $125,300. Mr. Dickey has 51.2r both Oregon: Mr. Fancher is attorney; .Mrs. interest in WKWK -AM-FM Wheeling, carrier, buzzer alarm for Fancher and Mr. Cushman have local busi- Va., and is majority stockholder of KDOTW.

ness interests. Action Sept. 2. - . Ariz. Ann. Sept. 2. loss of carrier KASE Austin, Tex. -Granted assignment WRSC State College, Pa.-Seeks transfer of license from Rogers Broadcasting Co., of control of licensee corporation, Suburban write for details today owned by W. D. Rogers Jr. (80 %), -John R. Broadcasting Corp., from L. Edward Pam - Kreiger (10 %) and Billy M. Gambiln (10 %q) philon (33.16% before, none after), Howard to Southwest Republic Corp., Awned by S. Frazier Inc. (33.18% before, none after), John W. Stayton (17.2 %.). John;; R. Kings - Glenn L. Musser (33.16% before, none after) bery (11.42 %), Ralph E. Jane Jr. (11.42 %), ,. and Harry J. J. Bellowar (0.52% before, none E. G. Kingsbery (20 %), Bryant M. Collins after) to Edorea Corp., wned by Michael (11.42 %), Victor L. Brooks (11.42 %), Texas M. Rea (100 %). Consideration $125,000. Mr. Longhorn Broadcasting Corp. 2% ) and Rea is director of WQED(TV) educational Marion B. Findlay (5.71%). station in Pittsburgh. Ann. Sept. 4. L. T V $275000. Applicant is-permittees -pe of I(TV) WLOM(FM) Chattanooga, Tenn.- Seeks Austin and applicant for KHFI -FM also Aus- assignment of license from Radio Dixie Inc.. tin. Action Sept. 3. owned by J. A. Gallimore (30 %), Virginia /DALLAS . TEXAS T6217 BOX /7.040 / KSTA Coleman, Tex. -Granted assignment F. Gallimore (30 %) and Charles W. Gwyn of license from Coleman County Broadcast- (40 %) to WLOM(FM) Broadcasting Co., ing Co., owned by Floyd Shelton (80 %), owned by J. Dunlap Henry, Bobbie Shelton (0.285 %) and O. E. Shelton Lombardo and M. LaMar Pickettugust J. (19.715 %) to Robert L. Griffis and Theo M. 3315 %). Consideration $30.000. Mr. Henry is Griffis (each 50 %) d/b as Coleman County salesman for WDEF -TV Chattanooga. Ann. Broadcasters. Consideration $125,000. Robert Sept. 3. L. Griffis is program manager of KSTA. Ac- KGBC Galveston, Tex. -Seeks assignment tion Sept. 4. of license from Galveston Broadcasting Inc., KFRD Rosenberg -Richmond. Tex.- Grant- owned by Lenore C. Bradner (99.8 %), James ed transfer of control of licensee corpora- W. Bradner III (0.2 %) and Jane Bradner tion, Fort Bend Broadcasting Co., from W. Harvey (0.2 %) to Lenore C. Bradner. Con- BINGO M. Shannon, deceased, (23.33 %), D. I. Lowe, sideration $1,200. Ann. Sept. 3. deceased. (10 %) and Mart Cole Sr. deceased KGBC Galveston, Tex. -Seeks assignment (18.33 %) to Mrs. J. M. Cooper (widow of of license from Lenore C. Bradner to Harbor Bingo Cards Omaha W. M. Shannon, 23.33 %), R. W. Lindsey and Broadcasting Inc., owned by Edgar B. Taylor, Kathleen Joerger Lindsey (independent ex- Aaron Robert Schwartz, Edward J. Walsh Jr. PHONE: 551 -4426 AREA CODE 402 ecutors, 10 %) and Mrs. Bobbie Wilson and Pete S. Miller (each 25 %). Consideration 6602 MILITARY AVENUE (widow of Mart Cole Sr. 9.16 %) and Jack V. $210,750 and $15,000 covenant not to compete Cole, A. E. Foerster and Jean E. Junker for ten years within 50 miles of Galveston. OMAHA 4, NEBRASKA (executors of half of estate of Mr. Cole Mr. Taylor has 95.8% interest in Alvin 9.18 %). No financial consideration. Action Broadcasting Co., licensee of KMSC -FM Personalized Sept. 8. Alvin, Tex. Contingent on grant of above OMAHA -The application. Ann. Sept. 4. Bingo Card Printing Capital of APPLICATIONS KSOX Raymondville Tex. -Seeks assignment of license from Bob Hicks and J. W. the World KIUP Durango, Colo. -Seeks assignment Steward d/b as Bob Hicks Enterprises Ltd. of license from KIUP Inc., owned by Ralph to Melody Inc. owned by Burney Jones Louis Atlass (100 %) to Radio San Juan Inc., (88!5 %), Julia Evelyn Jones (0.33 %), Neil J. owned by W. Douglas Morrison, Richard B. Gilligan Jr. (33 %) and Lillie B. Gilligan Wheeler and Harry J. Kelly Jr. (each (0.33 %). $110,000- Messrs. 3355 %). Consideration $200,000. Mr. Wheeler Consideration has 89% interest KTLN Jones and Gilligan were licensees of KSWA in Denver. Messrs. Graham, Tex. until July 1964. Ann. Sept. 3. Morrison and Kelly are owners of Doug WYFI -FM Norfolk, Va. -Seeks assignment Morrison & Co., Denver real estate company. of license from Roy Marsh, receiver, to Ann. Sept. 2. Continental Broadcasting Inc. which is WSOR Windsor, Conn.-Seeks assignment owned by Rollins Broadcasting Inc., O. of license from Tobacco Valley Broadcasting Wayne Rollins, president. Consideration Co., owned by Sydney E. Byrnes (51 %), Lois $36,200. Rollins Broadcasting, with subsidi- Byrnes (1 %), Robert B. Chatfield (21 %), aries, owns WAMS Wilmington, Del., WNJR Nathan M. Silverstein (14 %), Ellis T. Steal.- Newark, N. J.. WBEE Harvey, Ill., WRAP man (8 %) and Gilbert Marheim (5 %) to Norfolk, Va, WGEE Indianapolis, WCHS- Robert I. Kimel and Bessie W. Grad. Con- AM-TV Charleston, W. Va., WEAR -TV Pen- sideration $50,000. Proposed assignee is li- sacola, Fla., WPTZ-TV Plattsburgh, N. Y.. censee of WSNO Barre, and WWSR St. and KDAY Monica. Ann. Aug. Albans, both Vermont. Ann. Aug. 31. Santa Calif. WVGT Mt. Dora, Fla. -Seeks assignment 31. of license from Robert A. Lewis to Frasure Hull Inc., owned by P. Frasure Hull (84.06 %), Hearing Cases ARTkI RITIS Emily Broadwell Hull (7 %), Abraham J. Goldsmith (7 %), and others. Consideration DESIGNATED FOR HEARING $35.000. Frasure Hull Inc. is permittee of Triad Stations Inc. and Marshall Broad- WFAC(FM) Mt. Dora. Ann. Sept. 3. casting Co., Marshall, Mich. -Designated for AMERICA'S WSPB -AM -FM Sarasota, Fla. -Seeks as- consolidated hearing applications for new signment of license and FM CP from WSPB FM's on channel 285 (104.9 mc) with ERP 3 NO.1 Broadcasting Co., owned by Community kw; Triad with ant. height 220 feet, and Broadcasting Corp. to Community Broad- Marshall with 248 -foot ant. CRIPPLER casting Corp., owned by John Morgan Lorenzo W. Milam and Jeremy D. Lens- Davis (48.3 %), Eva B. P. Davis (1.7 %). man, M. R. Lankford Broadcasting Co. and Marjorie A. Clipp (23.9 %) and Roger W. Christian Fundamental Church, St. Louis- THE ARTHRITIS AND RHEUMATISM FOUNDATION Clapp (26.1 %). Mr. Clapp is vice president of Designated for consolidated hearing applica- radio and television division of Triangle tions for new FM's on channel 273 (102.5

98 (FOR THE RECORD) BROADCASTING, September 14, 1964 PROIE'1FSSIONAIL CARDS

JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS JANSKY & BAILEY Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS RADIO Consulting Engineers National Press Bldg. Upper Montclair, N. I. G TELEVISION Wash. 4, D. C. Pilgrim 6 -3000 527 Munsey Bldg. 2411 -2419 M St., N.W. STerling 3 -0111 Telephone District 7 -1205 Laboratories, Great Notch, N. I. Washington 37, D. C. 296 -6400 Washington 4, D. C. Member AFCCE Member AFCCE Member AFOCE

COMMERCIAL RADIO A. D. Ring & Arsociatea GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 42 Years' Experience in Radle Everett L. Dillard, CONSULTING RADIO ENGINEERS Gen. Mgr. Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. Engineering 930 Warner Bldg. National 8 -7757 INTERNATIONAL BLDG. 1710 H St., N.W. 298 -6850 Washington 4, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON 6, D. C. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member AFOCE Member AEcCE

SILLIMAN, MOFFET KEAR & KENNEDY A. EARL CULLUM, JR. GUY C. HUTCHESON CONSULTING ENGINEERS & KOWALSKI P.O. Box 4 -8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 808 CRostview 1405 G St., N.W. WASHINGTON 6. D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646

MElrose 1 -8360 Washington 5, D. C. Member AFCCE ARLINGTON, TEXAS Member AFCCE Member AFOCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMET7' & EDISON CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS Radio -Television Associate Communications -Electronics George M. Sklom Box 68, International Airport 9208 Wyoming PI. Hiland 4 -7010 901 20th St., N.W. San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Riverside, Federal 3 -1116 III. IA Chicago suburb) Diamond 2 -5208 KANSAS CITY 14, MISSOURI Member .4 t'r C'F Member AFCCE 3funber A FCCF;

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. and & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS TELEVISION RADIO Applications and Field Engineering ENGINEERING CONSULTANTS 9th Floor, Securities Bldg. 8200 Snowville Road 345 Colorado Blvd. -80206 420 Taylor St. 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: I Area Code 3031 333 -5562 Washington S, D. C. Phone: 216 -526 -4386 DENVER, COLORADO San Francisco 2, Calif. Member AFCYJE Member AFCCE Member AFOCI PR 5 -3100

MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER PETE JOHNSON & Associates Consulting Engineer am -fm -tv Engineers CONSULTING RADIO ENGINEER Consulting AM -FM -TV Consulting Radio Engineers Applications -Field Engineering 622 Hoskins Street Microwave 436 Wyatt Bldg. Washington 5. D. C. Suite 601 Xanawha Hotel Bldg. Lufkin, Texas P. 0. Box 13287 Fort Worth 18, Texas Phone: 347 -9061 Charleston, W.Va. Dickens 2 -6281 1 NEptune 4 -4242 NEptune 4 -9558 BUtler -1551 Member AFCCE

OSCAR LEON E. HAROLD MUNN, JR. JOHN H. MULLANEY CUELLAR E. E. BENHAM CONSULTING RADIO ENGINEER BROADCAST ENGINEERING and ASSOCIATES AM -FM -TV & ASSOCIATES A Division of Multronics, Inc. 250 W. Santa Maria, P.O. Box 11276 CONSULTANT Consulting Engineers Multronics Building Phone (Area Code 6021 294 -7000 5712 Frederick Ave., Rockville, Md Box 220 Directional Antennas Design 6725 Sunset Blvd., Suite 408 la suburb of Washington) Coldwater, Michigan Applications And Field Engineering Hollywood, California Phone: 301 427 -4666 Tucson, Arizona 85706 Phone: BRoadway 8 -6733 Member .4 FCCB Member IEEE HO 6 -3227

a COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE R7n MONITORING CO. PRECISION FREQUENCY To Be Seen by 100,000° Readers V PRECISION FREQUENCY MEASURING SERVICE -among them, the decision -mak- u MEASUREMENTS ing station owners and manag- AM -FM -TV SPECIALISTS FOR AM -FM -TV ers, chief engineers and techni- 103 S. Market St., 445 Concord Ave., cians- applicants for am, fm, tv Directoryi Lee's Summit, Mo. Cambridge 38, Maus. and facsimile facilities. Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 °ARB Continuing Readership Study -...

BROADCASTING, September 14, 1964 99 mc); Milam and Lansman with ERP 29.2 kw by Garo W. Ray directed against April 14 other things, denied KTXO's petition for and ant. height 423 feet; Lankford, 25.5 kw. decision by Review Board which denied rehearing. Action Sept. 2. 362 feet, and Christian Fundamental Church, Ray's application for new AM on 1530 kc, By order commission denied application 62.3 kw, 382 feet. 250 w, D, in Seymour, Conn., and which by Don L. Huber, for review of March 26 By memorandum opinion and order, granted application of Connecticut Coast decision of Review Board which denied commission designated for hearing applica- Broadcasting Co. for new AM on same fre- Huber's application for new AM on 920 kc, tion of Marion Moore for new AM on 1420 quency with 10 kw, DA, D, in Bridgeport, 1 kw, DA. D, in Madison, Wis., and granted kc, 1 kw, D, in Joshua Tree, Calif.; made Conn.; also, severed Ray's application out of application of Bartell Broadcasters Inc. to KDHI Twenty -nine Palms, Calif., which filled consolidated proceeding. Commissioner Cox increase daytime power of WOKY Milwau- opposing petition, and Federal Aviation not participating. Action Sept. 2. kee, from 1 kw to 5 kw and change from Agency parties to proceeding. Action Sept. 2. By separate order, commission referred DA -1 to DA -2, continued operation on 920 to Review Board, for its original action, kc with 1 kw -N. Commissioner Cox not OTHER ACTIONS motion by Broadcast Bureau to reopen rec- participating. Action Sept. 2. ord in proceeding on above -mentioned ap- Commission scheduled oral argument for plication of Connecticut Coast Broadcasting By memorandum opinion and order in October 15 in Salem, Ore., TV channel 3 Co. and add issues concerning qualifications Boston TV channel 5 proceedings, commis- proceeding and for Nov. 2 in Rochester, of company, of which Daniel J. Fernicola is sion denied petition by Boston Broadcasters N. Y., channel 13 proceeding. Action Sept. 9. Inc. to (a) reconsider May 8 action which By memorandum opinion and order, consolidated reopened case in Doc. 8739 and commission approved agreement whereby 11070 with proceedings in Doc. 15204 -7 for Heart of Hoosierland Inc. withdraws appli- CATV BOXSCORE limited purpose of taking evidence on effect cation for new FM in Hartford City, Ind., of death of Robert B. Choate on WHDH Inc. on channel 285 (104.9 me), ERP 3 kw ant. Permits granted 1' applications. (b) to set aside September 1962 height 125 feet and competing applicant, Permits granted since grants to WHDH, (c) dismiss as moot WHDH Three J Radio Corp., will reimburse Heart October 1963 196 and Greater Boston Television Corp. appli- of Hoosierland $1,041 for expenses in prose- Communities with applica- cations involved in Doc. 8739 and 11070, and cuting application. This leaves Three J ap- tions pending 267 (d) terminate present operation on channel plication uncontested. Action Sept. 9. CATV systems in operation 1,400t 5 by WHDH Inc. in order that all applicants By orders, commission scheduled con- Total CATV subscribers 1,600,0001 may make application to operate facility solidated oral argument, to be held Sept. 21 pending completion of proceedings. By before panel consisting of Commissioners New permit: Donovan Nelson own- separate memorandum opinion and order, Bartley, Lee and Cox, on various pleadings er, Nelson's Radio and Television commission denied petition by Greater Bos- certified by Review Board for commission Service, Boscobel, Wis. ton Television Corp. for reconsideration of resolution concerning possible enlargement Reported to National Community action consolidating proceedings. Commis- of scope of commission inquiry regarding Television Association Sept. 3 -Sept. 9. sioners Cox and Loevmger not participating. financial capacity of applicants for new All figures provided by NCTA. Action Sept. 2. UHF-TV's on channel 29 in Buffalo, N. Y., t NCTA estimate as of Sept. 1, 1964. By order in Cleveland TV channel 65 channel 65 in Cleveland. and channel 44 in proceeding, commission denied application Boston. Action Sept. 4. by Cleveland Telecasting Corp. for review By memorandum opinion and order, one of principals, to be licensee; further, of June 4 memorandum opinion and order commission denied petition by WJNO Radio, authorized Review Board, should it grant of Review Board affirming examiner's denial West Palm Beach, Fla., for reconsideration Broadcast Bureau's requests to reopen rec- of petition for leave to amend application of May 15 action by Broadcast Bureau ord and enlarge issues in proceeding and in with respect to deletion and addition of granting application of Ken -Sell Inc. for Wide Water Broadcasting Co. case in Doc. stockholders, officers and directors and new Class C FM in West Palm Beach on 14669 et al., to order consolidation of par- modifications in staffing, cost estimates and channel 300 (107.9 mc); ERP 27 kw; ant. ticular aspect of proceeding with that of financing. Commissioner Loevinger dissent- height 180 feet. Action Sept. 2. Wide Water case and to take such other ed. Action Sept. 2. Commission as to avoid of work addressed letter to Donald action so duplication By order in Boston TV channel 44 pro- S. Frost, chairman of Television -Radio Com- and in order to expedite resolution of both by mittee, United Community Campaigns of of proceedings. In event Review Board au- ceeding, commission denied application America, New York, in response to request thorizes such consolidation, chief hearing United Artists Broadcasting Inc. for review for ruling as to whether equal-time broad- examiner was authorized to designate hear- of July 9 memorandum opinion and order cast provision of Sec. 315 of Communications ing examiner to preside at further, con- of Review Board affirming examiner's grant Act is applicable to special message by solidated hearing. Commissioner Cox not of petition by Integrated Communication President of United States scheduled for participating. Action Sept. 2. Systems Inc. of Massachusetts for leave to Sept. 11 in connection with this year's By order, commission denied application amend application. Commissioner Bartley United Fund and Community Chest cam- by Service Broadcasting Corp. for review of dissented and issued statement. By separate paign. Commissioner Bartley abstained from Review Board's April 17 decision which order, commission denied application by voting; Commissioner Loevinger dissented. granted application of Z -B Broadcasting Co. Integrated for review of Review Board s Action Sept. 2. for new AM on 1500 kc, 250 w, DA, D, in May 5 action enlarging issues with respect By memorandum opinion and order, Zion, Ill., with conditions including no pre - to staffing proposal of Integrated. Action commission denied or dismissed pleadings sunrise operation with daytime facilities Sept. 2. by South Central Broadcasting Corp., li- pending decision in Doc. 14419. and which By memorandum opinion and order in censee of WTVK(TV) (ch. 26), Knoxville, denied application of Service Broadcasting proceeding on applications of Burlington Tenn., in petition for reconsideration of Corp. for like facilities in Kenosha, Wis. Broadcasting Co. and Mount Holly- Burling - commissions action of May 29, 1963 in deny- Commissioner Lee absent; Commissioner ton Broadcasting Inc. for new AM's in ing short- spaced VHF channel drop -in for Cox not participating. Action Sept. 2. Burlington and Mount Holly, N. J., respec- that city, and dismissed petitions by Rivoli By order, commission dented application tively, commission granted petition to inter- Realty Co., operator of WARD -TV (ch. 19), by James R. Williams for review of Review vene by John C. Giordano, receiver of assets Johnstown, Pa., and American Broadcasting Board's (1) decision of Jan. 15 which denied of Mount Holly -Burlington Broadcasting Inc. Co. insofar as they requested reconsidera- application for new AM on 540 kc, 250 w, D, to limited extent of permitting him to file, tion of May 29, 1963 denials of VHF drop - in Anadarko, Okla., and (2) memorandum by Sept. 18, brief setting forth his position ins in six other markets. Commissioners opinion and order of April 15 denying Wil- as to why substance of examiner's report Hyde, Ford and Cox dissented. Action Sept. liams petition for reconsideration. Commis- should not be given effect, and as to pro- 2. sioner Lee dissented; Commissioner Cox cedures to be followed were that report to By order, commission denied application not participating. Action Sept. 2. be set aside by commission. Response briefs by 1360 Broadcasting Inc. for review of By order, commission denied application may be filed by Burlington Broadcasting Co. Review Board's May 28 decision which by O'Connor Broadcasting Corp. (KTXO), and Broadcast Bureau by Sept. 25, and denied application to change operation of Sherman, Tex., for review of Review parties may also submit views as to further WEBB Baltimore on 1360 kc, 5 kw, DA, Board's (1) decision of Jan. 7 which granted steps to be taken should examiner's report from daytime to unl. time with 1 kw -N, application of KPLT Inc. to increase day- be adopted. Commissioner Cox not partici- DA -2. Commissioner Lee absent; Commis- time power of KPLT Paris. Tex., on 1490 kc pating. Action Sept. 2. sioner Cox not participating. Action Sept. 2. from 250 w to 1 kw, continued nighttime By order, commission denied application operation with 250 w, and (2) memorandum Routine roundup for review and request for oral argument opinion and order of May 8 which, among ACTIONS BY REVIEW BOARD is By memorandum opinion and order, denied petitions by Rhinelander Television Cable Corp. to reopen record, and for leave 1735 DeSales Street, N.W. to amend application for new AM on 1300 kc, 5 kw, daytime only, in Rhinelander, Wis. Broadcasting Washington, D. C. 20036 to show change in financial resources, and THE BOSINESSWEENIY OF TELEVISION AND RADIO afforded parties ten days in which to indi- m cate whether they desire to participate in Please start my subscription immediately oral argument. Member Nelson abstained for- from voting. Action Sept. 9. weekly 52 issues $8.50 104 weekly issues $14.00 Payment attached Lr In proceeding on applications of Com- 52 issues & 1964 Yearbook $13.50 Please bill munity Radio of Saratoga Springs, N. Y. ó Inc., and A. M. Broadcasters of Saratoga 1964 Yearbook $5.00 (so long as supply lasts) Springs Inc. for new AM's on 900 kc, 250 D, N. Y., a. w, in Saratoga Springs, in Doc. D 15587 -8, granted Broadcast Bureau's petition name title /position u to extend time to Sept. 14 to file responsive pleadings to Community's petition to delete address [1 Business 6 issue or, in alternative, place burden of Home proof upon Kenneth H. Freebern. Action Sept. 4. By memorandum opinion and order, granted point request for approval of agree- city stale zip code ment by Springfield Television Broadcasting Corp., D. H. Overmyer, and Producers Inc., applicants for TV's on channel 79 in Toledo, Ohio, whereby Springfield Televi- sion and Producers Inc. applications would company name be dismissed and, in consideration therefor, Overmyer would pay Springfield $11,200 and

100 (FOR THE RECORD) BROADCASTING, September 14, 1964 Producers $6,000 for out -of- pocket expenses: and William F. Johns Jr. to extent of dis- Inc. for additional time to file opposition to dismissed with prejudice applications of missing, but with prejudice, application for petition by Tuscarawas Broadcasting Co. for Springfield and Producers Inc.; and retained transfer of control of WLOD Inc. (WLOD). leave amend in proceeding on applications in hearing status Overmyer application. Pompano Beach, Fla., and canceled Sept. 8 for new FM's in Dover -New Philadelphia Member Nelson not participating. Action hearing. Action Sept. 4. and New Philadelphia, Ohio, respectively. Sept. 4. Action Sept. 2. By Hearing Examiner Isadore A. Honig In proceeding on AM applications of By Hearing Examiner Sol Schildhause Abacoa Radio Corp., Rio Piedras (San Juan), On own motion, rescheduled Sept. 23 and Mid -Ocean Broadcasting Corp., San prehearing conference for Sept. 24 in pro- Continued date for prehearing confer- Juan, P. R., in Doc. 14977 -8, granted petition ceeding on AM applications of Community ence to Oct. 26 and to Nov. 23 for hearing in by Mid -Ocean to extend time to Sept. 11 to Radio of York proceeding on applications of D & F Broad- file replies to exceptions to initial decision. Broadcasters of prings casting Co. and Radio Monticello for new Action Sept. 3. Inc. both Saratoga Springs. N. Y. Action AM's in Quincy and Monticello, Fla., re- Sept. 4. spectively. Action Sept. 2. ACTIONS ON MOTIONS In proceeding on applications of Corn - By Hearing Examiner Herbert Sharfman munity Broadcasting Service Inc. and Morti- By Chief Hearing Examiner Continued without date Sept. 9 hearing mer and Vivian Eliza Hendrickson for new in proceeding on applications of Southern James D. Cunningham FM's in Vineland N. 3., in Doc. 15265 -6, Radio and Television Co., Lehigh Acres, and Designated examiners to preside in fol- granted Community's petition to extend Robert Hecksher (WMYR), Fort Myers, both lowing proceedings and scheduled prehear- time from Sept. 2 to Sept. 4 to file pro- Florida. Action Sept. 8. ing conferences and hearings as shown: posed findings and from Sept. 14 to Sept. 16 David I. Kraushaar-AM application of for replies. Action Sept. 2. BROADCAST ACTIONS Marion Moore, -Joshua Tree, Calif., prehearing conference for Oct. 2 and hearing for By Hearing Examiner David I. Kraushaar by Broadcast Bureau Nov. 3; In Paterson, N. J., UHF -TV proceeding Actions of Sept. 8 Jay A. Kyle -FM applications of Lorenzo in Doc. 15089 et al., granted petition by WLBW -TV Miami- Granted licenses for W. Milani and Jeremy D. Lansman, M. R. Trans -Tel Corp. for leave to amend appli- TV; and covering installation of auxiliary Lankford Broadcasting Co., and Christian cation in technical respects, to reflect pro - ant. at main trans. and ant. site. Fundamental posed use of channel 66 in lieu of channel WOW -TV Omaha mod. of Church, St. Louis, prehearing 37, RCA -Granted license conference for Oct. 1 and hearing for Nov. new -designed ant. for Empire State to change our. ERP to 15 kw, and change 3; Building in New York, reduction in ERP, type aur. trans. and statement of comparative costs of new KBTV(TV) Denver-Granted mod. of li- Walther W. Guenther-FM applications of equipment proposed. Action Sept. 3. Triad Stations Inc. and Marshall Broadcast- cense to reduce aur. ERP to 45.3 kw, and ing Co., Marshall, Mich., prehearing confer- On own motion, rescheduled Sept. 16 change type aur. trans. prehearing conference for Sept. 18 in pro- ence for Oct. 2 and hearing for Nov. 5. Ac- ceeding on applications of Middle Tennessee Actions of Sept. 4 tion Sept. 8. Enterprises Inc. and Middle Tennessee KOMU -TV Columbia, Mo.- Granted li- In proceeding on applications of Nelson Broadcasting Co. for new FM's in Columbia, cense covering replacement of transmission Broadcasting Co., Ubiquitous Frequency Tenn. Action Sept. 3. line. Modulation Inc., and Big River Broadcast- Afforded time until Sept. 14 for Broad- WAPC Riverhead, N. 'Y.-Granted license ing Corp.. for new FM's in Kingston and Bureau to file comments for AM; conditions. Hyde Park, N. Y., in Doc. 15535 -7, granted cast with regard WCYB -TV Bristol, Va.- Granted license to prehearing to application of New Horizon Studios for Nelson's motion schedule con- new TV on channel 26 in Eugene Ore., covering installation of auxiliary trans. and ference for Sept. 9. Action Sept. 3. remanded to ant. at main trans. site. which Review Board has K73AX Romeo, LaJara, Manassa, Antonito By Hearing Examiner Basil P. Cooper examiner for further consideration. Action and Alamosa, all Colorado-Granted CP to Granted petition by Noble Broadcasting Sept. 3. change type ant. for UHF TV translator. Corp. to extend time from Sept. 8 to Sept 18 By Hearing Examiner Jay A. Kyle National Broadcasting Inc., New York, to file proposed findings and from Sept. 28 to N. Y,- Granted extension of authority to de- Oct. 5 for replies in proceeding on applica- Pursuant to Sept. 3 prehearing confer- liver programs to stations under control of tion for renewal of license of WILD Boston. ence in proceeding on AM application of Canadian Broadcasting Corp. or to any li- Action Sept, 8. Progress Broadcasting Corp. (WHOM), New censed station in Canada whether or not York, continued without dates prehearing such programs are network programs and By Hearing Examiner Thomas H. Donahue conference and Jan, 12, 1965 hearing. Action whether or not they pass through NBC's Granted joint motion by Franklin Sept. 3. Broadcasting Co. and William F. Johns Sr. Denied petition by Dover Broadcasting Continued on page 107

Transistor radios are a Mitsubishi specialty. This 9- transistor, 3 -band (MW, SWl & SW2), superheterodyne radio boasts a mesa -type LIVING high frequency transistors for highly stabilized short- SOUND wave reception and sens- itivity, transistor -controlled BY illuminating lamps that act as a tuning indicator, plus a push button controlled dial MITSUBISHI light.

See these Mitsubishi transistor radios at your nearest electrical appliance dealer. ..}rrrra

FX-233

MITSUBISHI ELECTRIC CORPORATION 9X -242 Head Office: Mlt,ubl,hl ['geld lldp., Maronouçhi, Tokyo. Coble Addre,,: MUCO TOKYO

BROADCASTING, September 14, 1964 101 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 20¢ per word -42.00 minimum HELP WANTED 25¢ per word-42.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN- CIES advertising require display space. AU other classifications 300 per word-$4.00 minimum. box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C., 20036. No charge for blind photos, APPLICANTS: If transcriptions or bulk packages submitted, 51.00 charge for mailing (Forward remittance separately, please). All transcriptions, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return

RADIO -Help Wanted Sales- (Cont'd) Announcers- (Contd) A growing good music station in Pennsyl- You may be the right man for a moving and Management vania's third market needs top notch sales- progressive station in the South. Send tape, man capable of being No. 2 man in station. resume and money needs -If you are the Detroit: Experienced, aggressive radio sales- Real hustler will make excellent return on right man -you are for us. Box J -99, man. Ready for management or managing salary plus commission. Contact Tim Kroh, BROADCASTING. now. Salary plus. Unusual opportunity. General Manager. WNAK, Wilkes- Barre, Penna. For Better than average announcer -news- Multiple Group. Box J -10, BROADCASTING. man, established kilowatter in pleasant. Executive salesman, CCA experience man- Are you tired of being just a salesman with prosperous Illinois city offers better -than- agement level; residence in territory reno opportunity for advancement to the ex- average situation as to pay, extra benefits, quired. Openings immediate. Interview re- ecutive level? If you are and if you are opportunity, working conditions. Must be quired. Salary, commission- earning unlim- aggressive, hard working, with a solid sales able to gather and write news, be familiar ited. Resume, references, pix; John Gilmore, record behind you . Then you want us. with modern and adult music, be able to CCA Building, Westport, Connecticut. The OK Group is one of the oldest and keep things moving with right production, most successful Negro programed radio sell on the air with conviction, help create Complete New full -time station, Lin- properties. We have an opening in New Or- good sound for progressive, popular station. staff. Box -111, BROAD- coln, Maine, October. Resumes, photos, leans . For a sales manager. If you've Send tape and resume to J tapes. Frank Delle, 1851 Church St., Rah- got sales ability we can promise you realis- CASTING. way, New Jersey 201 -381 -9458. tic earnings between $10,000 and $12,000. If you've got executive ability we can promise First phone announcers have excellent op- you an opportunity within a year of be- portunity with fast growing Midwest medi- Sales coming one of our assistant managers and um market station. Above average salaries. eventually a managerial chance. Write: Immediate openings. Rush tape and resume. Stanley Ray. Jr., OK Group. 505 Baronne Box J -117, BROADCASTING. EMUS, Muskogee, Okla., needs experienced St.. New Orleans, La. time salesman. Contact Horace Boren, Midwest radio station has opening for ex- Owner. Box G -214, BROADCASTING. perienced air personality. Good opportunity Announcers for mature announcer desiring stable em- have the ployment. Middle of the road format. Send We're less than a year old. We photo, resume and references to Box J -122, ratings, audience, on /off air protpotion and California calla! First phone man needed to BROADCASTING. personnel. Now .. . We need someone that help possibili- keep us #1 in highly competitive mar- can sell, with future management ket. Send tape, complete resume, and photo Somewhere there must be a capable adult ties. Beautiful East coast city near ocean. to Box H -48, BROADCASTING. First class staff and equipment. Aggressive top forty man who will settle in a lesser while to market and take over our night time pro- management will make it worth Atlantic Ocean resort city needs 2 men. gramming for young people and young aggressive salesman . . Send resume to Modern 24 We'll call format, hour operation, person- adults. No one under 26 years, please. $500 Box H -338. BROADCASING. ality dj's. Must be strong on production up. J -127, BROADCASTING. you. with good on -the -air sound. This is an opportunity to learn and go into bigger things Virginia station seeks an announcer pref- South ... immediate opening for a salesman or an invitation to come and grow with us. erably experienced. Send tape and resume with management potential for Negro appeal Send tape and resume to Box H -337, to Box J -144, BROADCASTING. radio station. Guaranteed beginning salary BROADCASTING. with liberal compensation plan. Write Box Texas kilowatt seeking experienced, mature J -56. BROADCASTING. Immediate opening for college graduate pro- announcer. Send aircheck to KRUD, Athens, fessionally trained and experienced commu- Texas. Midwest major market Country -Western and nicator for medium market New York sta- Old -time station needs experienced sales- tion. Must be outstanding airman capable Young, single Rock Jock -6 -10 p.m. slot: man. Draw against 20% commission, plus of good dj performance, AM & FM commer- lots of teen dances. Send tape immediately other benefits. Box J -62, BROADCASTING. cials, TV on camera work and news. Station or call: KCRG, Cedar Rapids. Iowa. is part of expanding group operation offer- Salesman- announcer for middle-of- the -road ing unusual opportunity for advancement Opportunity married staff announcer. Out- station in central Florida. Salary plus com- and individual growth. A.F.R.T.A. plus tal- line experience. KFRO, Longview, Texas. mission. Send resume photo and tape. Box ent fee. Reply Box H -394, BROADCAST- Denver fulltime country/western needs ma- J -93. BROADCASTING. ING. ture, stable, humorous, deejay to build from already high ratings. Newscasts and produc- Are you good enough to sell, write copy, Top 40 di. Lively sound, tight board. Great tion work, too. No "cornball" accents. Day- produce tape spots, announce and daily take Lakes -Top 100 market. Many benefits. Box time shift. Hard work. Send complete tape more and more responsibility until you are H-392, BROADCASTING. including board work with resume and sal- running this small market Florida station? ary requirements. Ed Scott, KLAK. Denver. You must be experienced in all phases, Twenty tour hour radio station seeks ex- 80215. especially sales. You will report only to perienced Top Forty announcer. Sidewalk owner. Starting pay is good, eventual pay level glass studios located In center of capi- Immediate opening Announcer wanting above average. Last man with us nine tol city. Rush tape and resume. Box J -34, sales. Some play -by -play.- Need one man to years. Enthusiasm for radio is most impor- BROADCASTING. complete wonderful staff. Good pay. Ralph tant qualification. I want picture, tape. Meador, KLEX, Lexington, Missouri. complete resume and references immedi- 5 -kw Michigan station has opening for a ately. Box J -120, BROADCASTING. good announcer with first phone. Send full Needed immediately. Experienced announcer information and tape to Box J -47, BROAD- with first phone (no maintenance) for 10; Wanted radio Ume salesman. Experienced CASTING. 000 watt NBC affiliate. Big band sound. New York City. Management opportunity. Pennsylvania small market needs staff an- Send audition tape and resume to KOAM. $8,000 plus commission. Resume to Box J- nouncer with versatility. Replies must in- P. O. Box F, Pittsburg, Kansas. Good start- 141, BROADCASTING. clude past experience, audition tape and ex- ing salary. pected salary. Box J -49, BROADCASTING. If you have persperation, inspiration en- Needed immediately. Experienced announcer thusiasm, we have opportunity. KFRO,? Radio announcer who can make news beat with first phone (no maintenance). Some Longview, Texas. and do writing of almost any kind for selling. Send tape, resume references and broadcast. This is a key job. Box J -50, salary requirements to: KSYX Radio, Box Immediate opening. Salesman- announcer- BROADCASTING. K, Santa Rosa, New Mexico. assistant manager. Excellent opportunity. Bill KWRT, Morning man also evening announcer with Immediate opening. Announcer first hone. Tedrick, Boonville, Missouri. experience for good music station in central No maintenance. Middle of the road format. Florida. Must have third class ticket with Prefer married, stable individual. Secure Sales manager to take over sales dept. of endorsement. Send resume, photo and tape. position. resume, well established C & W 17 -yr. old FM station. Attractive salary, commission, bonus Immediate openings. Box J -94, BROAD- quirem nts to Bob Douglas, TsáTilla- arrangement, plus many company benefits. CASTING. mook, Oregon. Send detailed background and recent photo Top 1000 watt in an intermountain area Announcer with first phone, no mainte- to Manager, WFMX, Statesville, N. Caro- needs a first class ticket who is a real an- nance. WAMD, Aberdeen, Md. lina. nouncer capable of keeping advertisers satis fled. One special rock 'ri roll show .. Lots Newsman: 1st phone required. Chance to Aggressive salesman, single station friendly of middle of the road music but with an work for No. 1 news operation at No. 1 sta- market, write or phone Ron Clark, WHLT, alive format. Send resume and salary ex- tion. Send tape, photo, resume. Contact: Huntington, Indiana. pected. Box J -95, BROADCASTING. Jack Rieley, WAMS, Wilmington, Delaware.

102 BROADCASTING, September 14, 1964 Announcers- (Cont'd) Technical Production- Programing- (Cont'd) Immediate opening for experienced news- 1st phone engineer needed immediately. Immediate opening for experienced, thor- man with emphasis on local news gather- 5,000 watt station. Send resume to Box H- oughly competent news director capable of ing and reporting. Forward tape and resu- 180, BROADCASTING. handling a prestige news department at this Havre de Grace, Md. 5000 -watt Midwest regional station. Must me. WASH, have excellent air presentation, must be Wanted experienced announcer. Station Proficient radio engineer for Southwest re- able to write local news, and above all, dig sort city. Box J -16. BROADCASTING. it out. Ability to write editorials essential. WCLW, 771 McPherson St., Mansfield, Ohio. Men without experience need not apply. Contact Robert L. Whitaker, Vice President, Conscientous announcer to work with qual- Qualified engineer trainee with first phone WMIX, Mt. Vernon, Illinois. ity radio. Production and writing ability for network station. Box J -25, BROAD- desirable. Send resume, tape and photo to: CASTING. Immediate opening southern West Virginia Mr. George DeForest, W Ellsworth for experienced program director or an- Maine. nouncer ready to assume responsibility. Call Chief engineer for Eastern FM station. Box for General Manager, Area Code 304 -235- Experienced announcer with good voice and J -79, BROADCASTING. 3600. first phone. Midwest applicant preferred tape and resume to WFAW, Ft. Atkin- Send Engineer -combo man-first class ticket. En- Situations Wanted- Management son, Wisconsin. gineering primary, announcing secondary Wanted immediately announcer -dj. Send for New York State daytimer. Salary open Desire opportunity. Good management rec- resume, photo and tape to WGTN, George- our main objective is to get right man! Write ord, can offer thorough knowledge of radio, soonest Box J -88, BROADCASTING. all phases. Excellent references, completely town, S. C. qualified. Prefer small market. Box J -7, Need announcer with FCC third -class radio- Broadcasting. telephone license with broadcast endorse- Chief for Conn. station. Immediate opening. ment. Send references, complete back- Box J -110, BROADCASTING. I would like a chance to manage a Country ground, photo and tape to John M. Spotts and Western station. I have drawn up a format for a daytime C &W operation which wood, WKWF, Key West, Florida. Chief engineer wanted for Midwest station. will pull in revenues. It's loaded with sal- Need immediately, mid -morning and after- This is small market both AM and FM. able features focused at the community. I noon announcer with third class endorse- Prefer some college education. $600 per love to work if I'm given the authority to do ment. New station and equipment. Rush month. Box J -128, BROADCASTING. it my way. Let's get together and boost the resume and tape to WMBT, Box 1530, Shen billing. Box J -91, BROADCASTING. andoah, Penna. Chief engineer for 5 kw directional. Prefer Manager -Sales manager. Working type) Immediate opening for mature announcer man who is strong on maintenance but with priceless combination ability - experience, with better -than- average ability on news some announcing ability. Call Monroe Mac- to work. Seventeen years all and commercials, capable of running own Pherson, WION, Ionia Michigan, between phases. National, regional, local sales. Best board, doing production work and with a 8:00 and 9:00 a.m.-EST. Phone 616 -527- references. West preferred. Box J -92, third class ticket. Also need combination 4400. BROADCASTING. announcer- salesman to handle weekend air shift and sell to area accounts. Experience Over 15 years successful experience, sales in radio sales a must. Send tape, photo, Wanted engineer with 1st class license. Must management, management, medium markets. No announcing. No miracles, hard work, and know -how. resume in first letter to WMIX, Mt. Vernon, be good on production. Family Illinois, or Contact Robert L. Whitaker, Vice Number 1 rated station in area. Write or man, excellent character. Box J -115, President. phone Chief Engineer. P. O. Box 600. Flint, BROADCASTING. Michigan. Phone OW -4 -4146. Available now -professional with experience Wanted: Jack of all trades. 1st phone in management, sales, programming, pro- some air work . . some sales. WMOP, duction, news engineering (first phone). Ocala, Florida. 622 -4118. College degree. Excellent references. Desire Experienced modern personality jock with Production-Programing, Others management in small or medium market or pay good sales in major market. Call 515 -424 -4928, or production ability. Excellent for Box J -121, BROADCASTING. job plus bonus for #1 rating in your time period. Good working conditions and fringe Production man, Top 40 station, upper Mid- benefits. Send tape resume and photo to: west. Create sharp spots using music, effects, Sales WPDQ, Jacksonville, Fla. staff announcers and own voice. No writing. air shift. Opportunity. Box H- Money -making special events sales campaign New Jersey fulltimer has immediate open- 393, BROADCASTING. available to California, Arizona radio sta- ings for experienced announcers with first tions. Box J -98, BROADCASTING. class tickets. Several part time combo men also needed for weekend work. No main- Program director for Negro appeal station Just a good salesman. Sober reliable. Open tenance, Adult operation. Tape and resume who knows production music format and is thirty days notice. Several years station to, Call, or Stop to See: John Bennett, Pro- hot idea man on commercials. Must under- manager. Know sales promotion. Prefer gram Director, WEAN, Dover, New Jersey, stand equipment operation. Write Box J -57, Southeast. Box J -133, BROADCASTING. 366 -1510. BROADCASTING. Sales manager only-Southeast only. Cap- Need announcer with 1st phone license. able, mature, long experienced, no problems, Write or call. Lew Kurtz WSER, Elkton, Midwest good music station needs bright, financial, domestic or otherwise. A soundly Maryland. (Area code 301) 398 -3883. mature newsman /dj. Play -by -play a plus financed station with pleasant compatibility but not required. New studio building, and no problems other than sales. Town of I want resumes and tapes from announcer - 65,000 market, home of Purdue University. 12 to 40,000 or thereabout. Maybe manage- salesman who will work for $100 per week Resume, tape to WAZY- AM-FM, Lafayette, ment potential later. Box J -139, BROAD- plus 15% commission. I may hire 2 people Indiana. CASTING. by October 1st. 3rd phone and endorsement necessary. Basic Top 100 and C&W. Announcers Aircheck tape please. Rush to Shorty King. Currently staffing new full time AM. Target WWDS, P. O. Box 187, Everette, Penna. air date Dec. 1st. WCVL, Crawfordsville, Ind. Midwest-Experienced, capable first -phone announcer wants program director position. Develop network announcing technique! No maintenance. Box H -376, BROADCAST- Authoritative news) Personalized, taped Our sports director and news editor is ING. home study. Also elementary. Consultation leaving us Dec. 26, 1964, to go with 50,000 invited. Free brochure. Hal Fisher. Broad - watt station on West coast. This position Announcer, dj, experienced, Top 40. de- casting Consultant. 678 Medford Brd, Patch- open Dec. 14th. Only top play -by -play pendable, draft free, third phone. Box H- ogue, New York. 11772. man in football and basketball will be con- 387, BROADCASTING. sidered. Must also be tops in news delivery The OK Group with an expanded program- and securing local news, be able to write Newsman -dj -first phone, currently em- ing plan is looking for capable Negro disc good editorials. No floaters. Must be will - ployed- prefer Washington, D. C., or Conn. jockeys with a knowledge of Negro appeal ing to participate in local community affairs. area. Box J -11, BROADCASTING. music including rhythm & blues and spir- Car furnished with mobile equipment in ituals. Write Stanley W. Ray, Jr., 505 Ba- stalled. Radio Station WIOU, 5000 watt CBS 50 mile radius N.Y.C. (N.J. preferred). Ex- ronne Street. New Orleans, La. affiliate, Kokomo, Indiana, Box 732. Include all in first letter with tape, picture and ref- pphoneCeYounannouncer/dj/newscaster.g, single, draftscfree. Tight Opportunity for married announcer, staff erences. board. Any format. Excellent references. work, play -by -play helpful. Oklahoma sta- Box J -40, BROADCASTING. tion, growing group. Galen Gilbert. Box 346, Neosho, Mo. Our continuity and traffic director is leaving Northeast - Experienced announcer with due to health. Been with us 12 years. Look- adult appeal, good music stations only. Box Men in sympathy with Religious format for ing for top gal in this field. If you can't J -54, BROADCASTING. Religious station: Need announcers, sales- write good copy please don't apply. Must men, engineers. Write Box 1701, Billings. be good typist. This is permanent job. Send School of Broadcasting and Announcing Montana. all in first letter, including references, sam- worker, ple copy, photograph and salary require- se ateeAexperience. Married.riha Box f -82, "Interpretive Announcing" will teach you ment. WIOU, 5000 watt. Box 732, Kokomo, BROADCASTING. what 95% of announcers will never learn by Indiana. Contact: J. C. Jeffrey. trial and error. "Interpretive Announcing, Announcer- college graduate and recent the nationally recognized copyrighted voice broadcasting school graduate with third training system, available now in lecture Georgia daytimer needs experienced news phone desires start. Play -by-play football, series on tape, $14.95 complete with commer- director for local news, and mobile reports. basketball, news and dj. Age 25, military cial script. Broadcast Guild of America, Inc., Good position for the right man. WLBB, obligations completed. Box J -90, BROAD- 975 North 35th St., Milwaukee 8, Wisconsin. Carrollton, Ga. CASTING.

BROADCASTING, September 14, 1964 103 Situations Wanted-Announcers Announcers- (Cont'd) Production- Programing, Others Experienced, likeable, personality di, first Top 40 only -college graduate- experienced Continued phone, program director, college grad, mar- -married- excellent credit rating-desires ried. middle road. Box J -100, BROADCAST- good Top 40. Richard Sharpe, 4207;§ Ring- ING. gold Rd.. Chattanooga, Tennessee. Phone Farm director available. Experienced, ma- 624 -3108. ture. Member of NATRFD. Excellent references. Box J -63, BROADCASTING. Announcer -di personable bright sound, tight board, authoritative newscaster. Want to DJ- announcer- Washington, D. C. vicinity. settle. Not a prima donna or floater. Box Dependable. College student. Experience. Tight 914 -429 -8652. Sports fanatic who has excellent references. J -101, . BROADCASTING. board. Mature play -by -play specialist. Want to locate with station which is fully sports mind- Is eleven years, 1st class license, and the First phone personality- college, draft free, ed and will let me carry the ball. Box J -83. habit of getting up early worth money? 6 years all formats, available immediately. BROADCASTING Waiting for an opportunity in East. Box Prefer California. Write: Announcer, Mont- J -105, BROADCASTING. erey, California. My voice brings copy to life... Send dead 1st phone DJ 314 years experience. Available copy to me for sample. No charge first time. 1st phone available the 21st. Experienced immediately. 1843 G Street, Topeka, Kansas. Make offer. Box J -103, BROADCASTING. Excellent sports and play -by -play. DJ, some- news, telephone, interviews. Family 23. 1st phone announcer -Available immediate- Send offer to Box J -112, BROADCASTING, ly. Young -2I Married child 217- Experience with news and board work. years- -one -ma- or phone 854 -4342. Eager to learn. $75 a week to start. John ture. One year in news, traffic, continuity, Ryan, 145 South LaSalle St., Aurora, Ill. and dj experience. Have third class license. First phone announcer, strong on news. Want news work with smaller station to Married, children, draft deferred. Depend- Pennsylvania, New York, New Jersey sta- gain more experience. Interested in news able. Eight years at present osition. Ex- tions: young, versatile, conscientious pro- only. No combinations. Write Box J -131, tensive knowledge of classical music, poli- gram director- announcer with smooth intel- BROADCASTING. tics, history. Wish to relocate for more ligent delivery and excellent production money, but only at good music station with ability desires position, not necessarily as creative format. You will not be getting a program director, with either middle -of- Professional sportscaster /director. 9 years Lemon. I am well experienced in all radio road or rock station. Excellent references. play -by -play basketball, football, baseball. facets except sales. Box J -113, BROAD- Phone Bill Gordon, Philadelphia 215 -455- Strong on news, interviews. Family, college CASTING. 4625. journalism graduate. Box J -137, BROAD- CASTING. Announcer -S years experience in all phases. Technical Looking for advancement. Currently em- Situations Wanted- Seasoned newsman, ready for move. Desire ployed and seeking position in Chicago area. writing, research, documentary, editing type Married. 27, veteran. Delivery with a smile Experienced first phone maintenance and position in larger department. Prefer from your spot on the dial. Box J -118, BROADCASTING. operating engineer. Sober and dependable. Northeast. Box J -138, BROADCASTING. Box H -255, BROADCASTING. Experienced sportscaster, South preferred I am a professional. I believe in the honest, newscaster 1st phone -inexperienced. - sincere broadcast The mobility Wants play-by-play . . . available immedi- Available immediately. Box J -5, BROAD- approach. ately . and references . . first phone. Box CASTING. versatility of our industry continues to J -119, BROADCASTING fascinate me; and with each new broadcast experience I realize how vast are the pos- I can offer you seven years of engineering sibilities for creative and original thinking. Announcer -dj- sportscaster, five years ex- experience. Four in broadcast including two If your station needs someone dedicated to perience, second class license, college grad- chief. Box No broadcasting, who has made the broadcast uate. Box J -123, BROADCASTING. announcing. BB J -33, BROADCASTING. industry a way of life, please consider my qualifications. I am university trained and Studio- transmitter engineer. First phone have been in my present job for 2 years. DJ- announcer, authoritative newscaster, de- available in near future. Will relocate for I am vitally interested in the future of my pendable, personable; not a floater, profes- good offer. Reply Box J -89, BROADCAST- business and want to use my abilities to the sional attitude. Box J -126, BROADCAST- ING. utmost extent. I have reached the top at ING. the station for which I now work. Although First phone, combo, experienced. Family I am very happy here, I feel that I must man, prefer South, no tapes. Box J -109, move to a station offering me more chal- Announcer - mature voice, experienced BROADCASTING. lenge and opportunity. If you are interested newscaster, graduate, family man, refer - in offering this challenge and the corres- ences, willing to relocate. Box J -129, Experienced radio -TV operating engineer. ponding financial recompense, please write BROADCASTING. Any location considered. No announcing. for my resume and tape. I am 28 years old, Box J -114, BROADCASTING. single, and will go wherever opportunity abounds. Box J -143, BROADCASTING. Experienced, reliable 1st phone announcer 1st phone -little experience-available im- desires midnight shift in Northeast or Flor- mediately Prefer South. Box J -124, ida. Box J -130, Telephone discussion moderator on KWKH, BROADCASTING. BROADCASTING. Shreveport, nightly "Party Line" for 5 years backed up by over 10 years of staff an- First phone engineer. Want transmitter nouncing. Convincing news delivery. Bet- 1st phone 16 years experience AM -FM op- watch and maintenance work. Eight years ter than average knowledge of serious mu- eration. Available immediately. Box J -132, experience. Available immediately. William sic through pops. Some TV. Family. Crea- BROADCASTING. Blum, Route 3, Bloomington, Indiana. Phone tive. Sometimes imaginative. Seeking pro- 812- 339 -0464. gressive situation with congenial management. Joe Fribley, 4416 Orchard, Shreve- Southern majors: Dependable format radio Engineering proofs-Directional systems- port, La. UN 1 -2300. personality. 7 years. Must relocate. Box Reasonable. S.O.S., 270 Northcrest Road. J -135. BROADCASTING. Chattanooga, Tennessee. Phone 998 -3346. TELEVISION-Help Wanted Chief engineer, 23 years experience in FM Swingin, bright, modern dj, 1st phone. Six multiplex, AM directional, station construc- years experience as dj, pd. I'm steady, want tion, management. $150 minimum start. If Management permanence. Box J -136, BROADCASTING. serious, call Don Udey, 217 -245 -6925 collect. Person to become assistant general manager 1st phone seeks permanent position any- of TV -AM combination Top 40 air personality $125. in Mid -West city -lst phone jock. where U.S.A. Wire Eddie Post, YMCA, under 100,000. College graduate under 34 Young, swinger. Now doing drive time. Washington. D. C. years. Send complete info and present in- Major or medium market. Will travel. News come. Box J -76, BROADCASTING. savvy. Married. $550. Area code 309 -452- 3593, or Box J -138, BROADCASTING. Production- Programing, Others Announcers Two man team with combined total experi- Radio-TV sportscaster. 11 years experience. ence 15 years. News and staff background. Box J -3, of Interested in moving to BROADCASTING. secure "Top forty" in medium or major Wanted- Announcer with radio to television market. Your station can make more mon- experience for Southeastern VHF. Send full ey with us. For details send replies to Box Sports announcer -part time. Let me handle details, photo, and audio or video tape. J -140, BROADCASTING. your sports programming. Heavy on play - salary requirements with first reply, Box H- by -play. New York, New Jersey, Conn. area 347, BROADCASTING. only. Box J -13, BROADCASTING. Third phone needs job now. Production great. Whether on the air or tape adult Sports (play by play) news music, first Experienced announcer switcher for major voice. Do any kind of program. Strong news. phone, West. $180.00. Box J' -22, BROAD- Texas market. Box J -42, BROADCASTING. Employed metro station now. Run very tight CASTING. board. Will travel anywhere. No drifter. Married. Personality or straight man plus Experienced, young newscaster looking for Mature TV announcer some radio. 5 day many more talents. Send replies to: 413 East position with strong local news team. Box week. Air resume, audio tape photo. Dick Chestnut St., Lancaster, Ohio. J -55, BROADCASTING. McDaniel, KFEQ AM TV, St. Joseph, Mo.

104 BROADCASTING, September 14, 1964 Technical TELEVISION FOR SALE-Equipment Maintenance chief for Texas station, superior technical qualifications. Box J -41, Situations Wanted Continued BROADCASTING. Production- Programing, Others For sale immediate delivery 980' long 2" Engineer technically qualified, reliable, for wide Mylar recording tape for use with Texas Box Soundscriber recorder models No. 116 and VHF. J -44, BROADCASTING. Continued No. 124 made for government to military specifications. New in sealed original cartons. Chief engineer -New UHF ETV station in Cost 980 -$9.80. Would normally cost from Southeast has immediate opening for ma- Photographic chief 8 years editorial, PR, manufacturer $9.50 for 300'. Tremendous ture. settled engineer with transmitter. documentary, visuals, informational photog- value. Golden State Sales, Inc., 1604 West VTR, and studio maintenance experience. raphy; presently 3 years with major ETV. 139th Street, Gardenia, Calif. Excellent facilities, community, salary scale Looking for a small, challenging market. and employee -134, Will furnish complete lab, if desired. Box benefits. Box J BROAD- J -96, Magnecord PT6 -A portable, 64 model, 7!x & CASTING. BROADCASTING. 15 motor, used 10 hours, $495. Jim Fincan- non, P. O. Box 2, Taylorsville, N. C., phone Television -radio graduate -top school -seeks 704 -632 -3784. Immediate opening for TV engineer, 1st position leading to station management. phone required. Send resume and expected Experienced. Interesting background. Out- salary to: Earl Richards, WDSE-TV, 406 standing references. Married. Public rela- Bradley Bldg., Duluth, Minnesota, 55802. tions, promotion, production, etc. Write MISCELLANEOUS Phone 727 -3277. Box J -102, BROADCASTING. 30,000 Professional Comedy Lines! Topical Eight years experience as producer -director. laugh service featuring deejay comment. Production Ready for production manager position. introductions. Free catalog. Orben Comedy -Programing, Others Presently employed in large market. BA Books, Atlantic Beach, N. Y. and MA. Box J -104, BROADCASTING. Need help? 1000 Wanted Newsman with reporting and Operations manager with outstanding refer- Super dooper, hooper photographic- scooper, one liners exclusive in your mar- background. On camera ex- ences and experience in all phases of suc- ket. Free sample. Lyn Publications, 2221, perience desirable. Southeastern VHF. Full cessful VHF operation. Available soon. Steiner St.. San Francisco. details, photo, audio or video tape, salary Box J -107, BROADCASTING. requirements in first reply. Box H -346, BROADCASTING. Talk artist-and interviewer-with a new JOCKEY JOKER! -A collection of six gag - schtick. Will develop audience with un- files now in one edition. Contains over 500 controversial controversy -comedy writer & One Liners, Gags, sound effect bits, sta- Opportunity for alert, dependable director, performer -Gen. Sarnoff said of me -Who? tion breaks, ad libs, etc.... $7.50. Show - resort city. Box J -43, BROADCASTING. Cross between Mike Wallace & Ruth Lyons. Biz Comedy Service-(Dept. J), 65 Park- How about that ? -Intelligence too -wow! way Court. Brooklyn, N. Y. 11235. Newsman -Top station in major Florida Contact J -116, BROADCASTING. market needs strong on- the -air newsman What would you pay for a good radio sales with college journalism background. Must Production man, four years experience in idea this morning? Get baker's dozen per have television training or experience. Box Studio management, technical directing, stu- week for $2.00 per week. Subscribe now and J -51, BROADCASTING. dio and remote camera, set design, lighting, tie up your market to the Brainstorm. Write and art work. Write: Clemens Kuhlig, Gen- Box 20496, Dallas, Texas. eral Delivery, Denver, Colorado. News organization wants film and tape editor for nationwide operation. Must be ex- INSTRUCTIONS perienced in editing 35mm -16mm silent and WANTED TO BUY - Equipment SOF film and in recording, mixing and editing magnetic tape. Box J -142, BROADCAST- FCC first phone license preparation by ING. Would like to buy a DuMont type TA -161 or correspondence or in resident classes. TA -162 5 kw low band amplifier used with Grantham Schools are located in Los DuMont Acorn series TV transmitters. Con- Angeles, Seattle, Kansas City and Wash- TV copy /promotion man -Can you direct TV tact Chief Engineer, WJBF -TV, Augusta, ington. For free 44 continuity department and handle station Ga. -page brochure write promotion? Dept. 4 -K, Grantham Schools, 1505 N. West- Must be energetic, enthusiastic ern Ave., Hollywood, Calif. 90027. and full of ideas. Contact: Jack Chapman, Used AM transmitters 250 w -1 kw, consoles, KTSM -TV, 801 N. Oregon, El Paso, Texas. turntables, recorders for immediate cash sale overseas. Send full details and price in Be prepared. First class FCC license in first reply to Box J -14, BROADCASTING. six weeks. Top quality theory and labora- Situations Wanted tory training. Elkins Radio License School Wanted used TV equipment channel 7 -13 -2 of Atlanta, 1139 Spring St., N.W., Atlanta. 5 kw transmitter, antenna line, monitors, Georgia. Management vidicon Filiu camera, projectors gen sijuc, audio and video facilities, etc. Also 5 kw, The nationally known 6 weeks Elkins train- 1 kw, and 500 w. AM transmitters. RCA ing for an FCC First Class License. Out- General manager Radio Station XEAW, Apartado Postal 628, standing theory and laboratory instructions. - sales and promotion Monterrey, N'. L. Mexico. Elkins Radio License School of New manager, 39, AB degree. In radio 17 years - Orleans. 333 Saint Charles, New Orleans, Louisiana. television 8 years. Past decade in nation's Presto -Tape Splicer -MT -1 (Prestoseal). Box 24th market. Nationally known and con- 6, Catholic University, Washington, D. C. nected. Professional, thoroughly experi- 20017. FCC first phone license in six weeks. enced. Successful producer of ratings, profits Guaranteed instruction in theory and and prestige. Weekend interview anywhere. Amplifier for use with a Magnecord PTLJ, laboratory methods by master teachers. Please write Box H -13, BROADCASTING also a Kahn symetrapack and a CBS Volu- G.I. approved. Request free brochure. or telephone 404- 355 -4501 evenings or Sun- Elkins Radie License School, 2603 Inwood day. max. Box J -97, BROADCASTING. Road, Dallas, Texas. Television administrator seeks added oppor- FOR SALE -Equipment Elkins Radio License School of Chicago- tunity and responsibility. Over a decade Six weeks quality instruction In laboratory and a half of commercial broadcasting, I Television/radio transmitters, monitors, methods and theory leading to the FCC have served through the chairs of almost First Class License. 14 East Jackson St.. tubes, microwave, cameras, audio. Electro- Chicago 4, Illinois. every department. Particular recognition find, 440 Columbus Ave., N.Y.C. has been achieved in the P's of production, programing, PR, promotion, and public serv- Parabolic antennas, six foot dia., new solid Announcing, programing, console operation ice. Lack of challenge prompts change from surface with hardware, dipole, etc. $100.00 Twelve weeks intensive, practical train- present role with a major group operation. each. S -W Electric Cable Company, Wil- ing. Finest, most modern equipment avail- Write Box J-59, BROADCASTING. low & Twenty- Fourth Streets, Oakland able. G. I. approved. Elkins School of Broadcasting. 2603 Inwood Road, Dallas 35. California. 832 -3527. Texas. TV program manager -four stations in six- teen years. Award -winning programing More broadcasters are discovering the fast- concepts, creative production, and excellent est way to locate the best buys in used Minneapolis now has Elkins' famous six management references. Available soon. equipment. Write for our listings. Broad- week course in First Class FCC License Box J -106, BROADCASTING. cast Equipment and Supply Co., Box 3141, preparation through proven theory and lab Bristol, Tennessee. methods. Elkins Radio License School, 4119 East Lake Street, Minneapolis, Minn. Cartridge tape. Two Collins PB -150 play- Production-Programing, Others backs and one matching recording amplifier. Pittsburgh FCC first class "success- proven" Very clean. Good condition. Package price accelerated course now in $500.00, WOMN, Decatur, Georgia. 404 -377- Pittsburgh. Day or evening. Free placement. For brochure . I know television production VTR ... ATR 2627. write American Electronics School, 415 . SOF ... live for information. Box J- Smithfield St., Pittsburgh 22, Pa. Phone 281- 21, BROADCASTING. Antenna -RCA TF6AH adjustable to any 5422. channel 7 through 13. Completely assembled on ground for your inspection. Also 3,18- Experienced assistant producer local TV inch transmission line. Sanford Terry. Announcing, programing, first phone, all programs for network O &O in top three WRVA TV, P. O. Box 2370, Richmond, Va. phases electronics. Thorough. intensive market. Also continuity writer, talent, film practical training. Methods and results producer. BS degree in radio -TV. Female; Complete stock model 450 tape reproducer proved many times. Free placement serv- limited office skills. Excellent references. spares. Used 450's bought and sold. VIF ice. Allied Technical Schools, 207 Madi- Box J -77, BROADCASTING. Int P. O. Box 1555, Mtn. View, Calif. son. Memphis. Tennessee.

BROADCASTING, September 14, 1964 105 INSTRUCTIONS -(Cont'd) Technical-(Coned) FOR SALE-Stations

Since 1946. Original course for FCC first phone operator license in six weeks. Over ENGINEER 1,000 watt -daytime 420 hours instruction and over 200 hours CHIEF guided discussion at school. Reservations Secure, well paying position open for MAKING GOOD MONEY required. Enrolling now for classes starting competent, reliable first class ticket experi- SOUTHWEST TEXAS AREA September 23. January 6 & March 10. For enced in all phases AM and FM broad- information, references and reservation. casting, willing and able to assume com- LOW FREQUENCY - write William B. Ogden Radio Operational plete charge technical department. Con- LARGE COVERAGE Engineering School, 1150 West Olive Ave.. tact George W. Gingham, WKIP, P. 0. $12,500 DOWN Burbank, California. Box 889, Poughkeepsie, N. Y. Phone 914 -GR 1 -2300. Write Box 975- Odessa, Texas. REI down among the swaying palms beside the cool green surf in Sarasota, Florida. TELEVISION-Help Wanted FCC first phone in (5) weeks guaranteed. ABC Tuition $295.- private rooms $10 per week job placement free. Classes begin Sept. 8.- Technical ASSOCIATED BROADCAST CONSULTANTS Oct. 13, -Nov. 17. For reservations write or AM ... FM ... TV call Radio Engineering Institute, 1336 Main Management and Programing Exclusively St., Sarasota, Florida. for profit. Appraisal Service for station Television /Field Broadcast buyers. Sixth Floor Executive Building, 35 Train now in N.Y.C. for FCC first phone E. Seventh Street, Cincinnati, Ohio 45202. license. Proven methods, proven results Phone 241 Day and evening classes. Placement assist- Engineers -8500. ance, Announcer Training Studios, 25 W 43rd, N. Y. OX 5 -9245. Video and RCA Television Tape in- America's pioneer. 1st in announcing since stallation and maintenance experi- CENTRAL CALIFORNIA 1934. National Academy of Broadcasting. ence required. Considerable travel 814 H St. NW, Washington 1. D. C. MAJOR MARKET $295,000 DOWN. involved. Openings in East and EXCLUSIVE Learn Broadcasting in nations 23rd market. D. K. Charles Cowling & Associates Individual instruction, no classes. Broadcast - West. Send resume to: Mr. Confidential Station Negotiations ing Institute of America, Box 6071, New Orleans. Thorne, RCA Service Company, P. 0. Box 1496 Hollywood 28, Calif. Cherry Hill, Camden 8, New Jersey. Phone 110 2 -1133 Help Wanted -Sales An Equal Opportunity Employer Vie::...'.' ' Nt :MIltwm Syndicated Show We have a number of qualified buyers SALESMAN interested in $250 to $350 a week. Will consider salesman Situations Wanted presently selling TV shows or non- competi- tive product who desires to supplement pres- AM; FM; TV or CAN. ent income. Top commission, protected ter- TV FILM PRODUCERS ritory, profit sharing plan. Prefer men over Your inquiry or listing treated in com- 30 to sell high -quality documentary and OF PUBLIC SERVICE SHOWS plete confidence. special holiday syndicated radio programs. Washington, D. C. staff announcer desires Only High -caliber men with impressive list opportunity to narrate nationally circulated of business and character references need public service TV film series. apply. All inquiries confidential. Send re- Rile Oc ßSAtiaieB PICC,. sume and picture to: Capable of sincerely delivered nar- rut Box J -87, BOADCASTING ration for your cause. Media Brokers Box J -145, BROADCASTING 440 EAST 62ND STREET Help Wanted-Announcers EMPLOYMENT SERVICE NEW YORK CITY TE 2.0362 GOLDEN OPPORTUNITY COME WHERE THE FUTURE IS! Top rated Midwestern radio and televi- THE PIONEER FIRM OF TELE- sion station needs man to double as Texas needs all types bright, well paced Top 40 announcer who VISION AND RADIO MANAGE- can attract the young without antagoniz- BROADCAST PERSONNEL NOW! MENT CONSULTANTS ing the old on radio, and do a smooth, For free listing and /or information, write personable Dick Clark type record hop Texas Association of Broadcasters, 1004 Negotiations Management on television. Send resume, tape and International Life Building, Austin 2, Appraisals Financing Texas. photo to: HOWARD S. FRAZIER, INC. Box J -9, BROADCASTING IPernanedWeerneern 1736 Wisconsin Ave., N.W. Washington 7, D. C. Technical CAREER -MEN ALL BROADCAST PERSONNEL PLACED ALL MAJOR U. S. MARKETS 'ilini11limilloili.: III 111.1III.II:i IIII imilialis MIDWEST SATURATION buy sell WRITE FOR APPLICATION NOW To or Radio and /or TV properties contact: WE NEED BROADCAST PATT McDONALD CO. A GOOD EMPLOYMENT SERVICE 4825 10th Ave. So. P. O. BOX 9266 - GL 3 -8080 ENGINEER Minneapolis, Minn. 55417 AUSTIN, TEXAS 78756 i NOW! WANTED TO BUY -Stations f Me. single fulltime $1 00M terms Conn. single daytime 55M SOLD i (and we re WANTED Culf medium profitable 109M 29% Fla. metro fulltime 240M terms Profitable station in East or Midwest. Ex- S.E. Top 50 daytime 237M 29% O willing to perienced group has money to buy now. Can go up to $350,000. We will deal in com- buying and selling, check with plete confidence. Write: pay for it!) CHAPMAN COMPANY INC Box H -380, BROADCASTING This established. solid Northern Illinois full- 2045 PEACHTREE RD., ATLANTA, GA. 30309 - timer needs an experienced, clean, hard- E working, stable engineer. We have expan- sion plans underway, and we are associated STATIONS FOR SALE with six stations. Salary is no object to the 1. BOOMING SOUTHWEST. Top market. Day- 3. SOUTHWEST. Daytlmer servine a dynamic right man. Please give personal details in timer. Excellent deal available to qualified market of 50,000. Priced at $125,000. Ex- your first letter, plus salary requirements. buyer. cellent terms. All letters will be answered and held confi- 2. GULF COAST. Exclusive. Industrial economy. 4. ROCKY MOUNTAIN. High Prover. Full dential. $30,000 down. time. $180,000. 29% down. WRITE TODAY ... TO: -'Z-: George Walker JACK L. STOLL & ASSOCIATES se WKEI 6381 Hollywood Blvd. Kewanee, Illinois Los Angeles 28, California a- lai IIII111,1111,IMI111 1111 1111 111111II11,111 X1111=

106 BROADCASTING, September 14, 1964 Washington. WQXI Atlanta- Granted license covering SUMMARY OF COMMERCIAL BROADCASTING installation of alternate main -nighttime and auxiliary- daytime trans. Compiled by BROADCASTING, Sept. 9 WBNE -FM Fitchburg, Mass. -Granted license covering changes in frequency, ERP ON AIR NOT ON AIR TOTAL APPLICATIONS and ant. height, and installation of new Lic. ers CP's for new stations trans. WGRM Greenwood, Miss.- Granted license AM 3,937 66 81 342 covering use of old main trans. as alternate FM 1,167 51 190 279 main nighttime and auxiliary daytime trans. TV 532' 58 85 171 KFMU(FM) Los Angeles- Granted license covering installation of new auxiliary trans. WLIQ Mobile, Ala.- Granted mod. of li- AUTHORIZED TELEVISION STATIONS cense to change name to Hartzog Broadcast- ing Inc. Compiled by BROADCASTING, Sept. 9 *KMSM(FM) Rolla, Mo.- Granted mod. of license to change name to Curators of Uni- VHF UHF TV versity of Missouri. Commercial 509' WABC New York-Granted mod. of li- 162 671 censes to change studio location and remote Noncommercial 58 50 108 control point; without prejudice to such further action as commission may deem warranted as result of final determinations COMMERCIAL STATION BOXSCORE with respect to (1) report of Network Study Staff. and (2) related studies and inquiries now being considered or conducted by com- Compiled by FCC, July 31 mission. AM FM TV WLS Chicago- Granted mod. of licenses to change studio location and remote con- Licensed (all on air) 3,916 1,143 522 trol point; without prejudice to such further CP's on air (new stations) 66 46 56 action as commission may deem warranted CP's not on air (new stations) 88 204 88 as result of final determinations with respect to (1) report of Network Study Staff, and (2) Total authorized stations 4,070 1,393 666 related studies and inquiries now being Applications for new stations (not in hearing) 159 196 79 considered or conducted by commission. Applications for new stations (in hearing) 80 37 65 KTW Seattle- Granted license covering Total applications for new stations 239 233 144 increase in nighttime power to 5 kw, and Applications for major changes (not in hearing) 184 54 37 specify type trans. Applications for hearing) KRML Carmel, Calif.- Granted CP to major changes (in 45 5 10 change ant.- trans. location to southeast of Total applications for major changes 229 59 47 Carmel; redescribe studio location and re- Licenses deleted 0 0 0 mote control point. CP's deleted D 0 0 *WYES -TV New Orleans- Granted extension of completion date to March 2, 1965. Does not include seven licensed stations off air. Granted SCA on subcarrier frequency 67 2 Includes three stations operating of kc for following FM's: KSET -FM El noncommercial on commercial channels. Paso, Tex.; WSMJ Greenfield, Ind.; WIL- FM St. Louis. Granted licenses for following FM's: KLJT Lake Jackson, Tex., KHEP -FM Phoe- nix; WACY -FM Moss Point, Miss.; ant. height 150 feet. Continued from page 101 cense covering installation of auxiliary trans. at main trans. and ant. site. Action of Aug. 31 regular chain facilities, for period ending W W OL -AM -TV Buffalo, N. Y.- Granted Sept. 15, 1965; conditions. Actions of Sept. 3 change in remote control authority for AM Columbia Broadcasting System Inc., New and FM. Granted CP and license to add new KCMO -TV Kansas City, Mo.- Granted li- York- cense covering installation of auxiliary trans., with amplifier and low power units, trans. Action of Aug. 27 for low power auxiliary; conditions. at main trans. site. WGLC Mendota, 111.-Remote control per- KIKK Pasadena, Tex. -Granted CP to in- KTAL -TV Texarkana, Tex.-Shreveport, mitted; nondirectional ant. daytime. stall old main trans. as alternate main day- La.- Granted license covering installation time trans. at main trans. site; remote con- of auxiliary trans. at main trans. site. trol permitted. KGEE Bakersfield. Calif.- Granted CP to Fine WPBS Paris, 111.- Granted CP to make make changes in ant. system, and change changes in ant. system; condition. ant.-trans. location. Commission notified Holmes County WFID(FM) Rio Piedras, P. R.- Granted CP *KXLU(FM) Los Angeles- Granted CP to Broadcasting Co., licensee of WXTN Lexing- to make changes in ant. system; increase increase ERP to 670 w, install new trans. and ton, Miss., that it has incurred apparent lia- ant. height to minus 6 feet; remote control new ant., and make changes in ant. system, bility of $350 for repeated failure to comply permitted. and increase ant. height 13 feet. with Sec. 1304 of U. S. Code and commis- WPRS(FM) Philadelphia- Granted CP to KOIN -FM Portland, Ore.- Granted CP to sion rules by broadcasting advertisement install vertically polarized ant. move ant.-trans. location to west of city involving lottery. Action Sept. 2. W12AH Jellico, Tenn.- Granted CP to re- limits of Portland. and increase ant. height place expired permit for new VHF -TV to 1640 feet; remote control permitted; con- translator. ditions. Rulemaking KROC -FM Rochester, Minn. - Granted KTCS -FM Fort Smith, Ark. -Granted mod. PETITION FOR RULEMAKING FILED mod. of CP to decrease ant. height to 1110 of CP to change type ant. feet, and change type trans. and type ant.; WCVP Murphy, N. C.- Cherokee Broad- condition. KFNB(FM) Oklahoma City- Granted mod. casting Co. Requests assignment of channel Granted licenses covering changes for of CP to move trans. location. 257A to Murphy in following manner: following TV's: WCDC Adams, Mass.; Granted licenses for following TV's: Cornelia, Ga.: add 221A, delete 257A; Athens. KENS -TV San Antonio, Tex. WOWL -TV Florence, Ala.; KPLR -TV St. Tenn.: add 232A, delete 257A, and Murphy: n Granted licenses for following VHF -TV Louis. add 257A. Received Aug. 28. translators: KO2DC Arroyo Seco Citizens Granted licenses covering changes for Association, Sycamore Flats and Upper following TV's: KTVW Tacoma, Wash., and Processing Line Arroyo, Calif.; WO6AD, Skyway Broadcast- specify applicant's name as KTVW Inc.; ing Co., Spruce Pine, N. C.; WO2AG, Spartan WDAM -TV Laurel. Miss.; KSTP -TV St. Application listed is mutually exclusive Radiocasting Co., Brevard N. C.; KO2DS, Paul. Minn.; KHOL -TV Kearney, Neb.; with application, File No. BR -1840, of li- Southwest Oregon Television Broadcasting KTSM -TV El Paso, Tex. censee of KPAS Banning, Calif., for renewal Corp., Roseburg, Ore. of license, in that it requests same channel Granted licenses covering changes for Actions of Sept. 2 as that presently assigned to KPAS: following VHF TV translators: K13CD, Trout Capital Cities Broadcasting Corp. Fox- NEW, Banning, Calif., James Parr and Darwin 1490 Lake TV Association, Trout Lake, Wash.; boro, N. C.- Granted CP for new VV Parr, Reg: kc, 250 w, uni. Class KO7EC, K09EF, K12EN, Sentinel Bluff Tele- translator, on channel 9, to rebroadcast pro- IV. vision Inc., Royal City and Beverly, Wash. grams of WTVD -TV (ch. 11) Durham, N. C. Accordingly, notice is hereby given above Granted CP's to make changes in ant. WASK -FM Lafayette, Ind. -Remote con- application is accepted for filing and on Oct. system for following VHF -TV translators: trol permitted. 14 application will be considered as ready KO6AW, Mimbres TV Association, San Lo- and available for processing, and pursuant renzo and Mimbres Valley, N. M.; KO2BS, Granted CP's for following new VHF -TV to Sec. 1.227(b)(1) and Sec. 1.591(b) of Upper Colorado River TV Association, Dot- translators: Eugene Television Inc., on commission's rules, application, in order to sero, and area between Cabin Creek and channel 4, southern section of Eugene, Ore., be considered with application, or with any Dotsero, Colo.; K11DU, Pinos Altos TV As- to rebroadcast programs of KVAL -TV (ch. other application on file by close of business sociation, Silver City, N. M. 13), Eugene, Ore.; Cascade Chamber of on Oct. 13 which involves conflict necessi- Following were granted extensions of Commerce, on channels 11 and 13 Cascade, tating hearing with application, must be completion dates as shown: WPIN -FM St. Idaho, KBOI -TV (ch. 2), and KTVB -TV substantially complete and tendered for Petersburg. Fla., to March 8. 1965; W79AI, (ch. 7), both Boise, Idaho. filing at offices of commission in Washington W79AJ, W81AE Connecticut Television Inc. Granted CP's for following new UHF,TV by whichever date is earlier: (a) of close of Willimantic, Norwich and Torrington, all translators: K & E Electronics Co.: divi- business on Oct. 13 or (b) earlier effective Connecticut, to March 8, 1965. sion of Miratel Electronics Co.. on channel cut -off -date which application or any other KFOG(FM) San Francisco- Granted mod. 76, Ely, Minn., to rebroadcast programs of conflicting application may have by virtue of license to change studio location and re- WDSE -TV (ch. 8). Duluth, Minn.; Board of of conflicts necessitating hearing with appli- mote control point. Education -St. Mary's county, on channel 71, cations appearing on previous lists. Action WTIC -TV Hartford, Conn. -Granted li- St. Mary's county, Md., WETA -TV (ch. "26), Sept. 3.

BROADCASTING, September 14, 1964 (FOR THE RECORD) 107 UNITED NATIONS TELEVISION ... on special assignment in Africa

Asia

Latin America

1964 -65 SERIES OF INTERNATIONAL ZONE

TV stations can secure the "Interna- tional Zone" series, retain prints for Featuring ALISTAIR COOKE repeat showings and arrange for official correspondent accreditation at UN Headquarters on inquiry to

Mr. Tom Shull, Chairman U.S. Broadcasters' Committee

for the United Nations U. S. BROADCASTERS' COMMITTEE FOR THE UNITED NATIONS Thomas B. Shull, Chairman Ray- 230 Park Avenue mond B. Welpott, Executive V.P., NBC, Vice -Chairman William Kaland, National Program Manager, New York, N.Y. 10017 Westinghouse Broadcasting, Chairman, Program Committee. EXECUTIVE COMMITTEE: Roger W. Clipp, V.P., Radio & TV Division, Triangle Publications John T. Or Murphy, President, Crosley Broadcasting F. S. Gilbert, Genl. Manager, Time -Life Broadcasters Harold Grams, Manager, KSD -TV, St. Louis Post Dispatch Jack Harris, V.P., KPRC -TV, Houston Post Mr. Michael Hayward C. Howard Lane, V.P., KOIN -TV, Portland, Ore. Clair McCullough, President, Steinman Stations C. Petersmeyer, President, Chief, UN Television Donald McGannon, President, Westinghouse Broadcasting Wrede Corin- thian Broadcasting Corporation A. Louis Read, V.P., WDSU -TV, New Orleans James Schiavone, Room 847 General Manager, WWJ -TV, Detroit News J. S. Sinclair, President, WJAR.TV, Providence, R. I. United Nations, New York George Storer, Jr., President, Storer Broadcasting P. A. Sugg, Honorary member U Ben West, V.P., KOCO -TV, Oklahoma City, Okla. Frederick A. Kugel, Founder

108 BROADCASTING, September 14, 1964 PLAYING the organ for churches units were made and put on the air at and choirs during his high school He built WJBC and the design was patented in and college years gave Vern Nolte am- the name of all three. ple opportunity to realize the incidence Solid Introduction In early 1959 of human frailty in sustained artistic a better before the annual convention of the Na- performance. tional Association of Broadcasters, Col- The observation helped him in later lins Radio became interested and asked years as vice president of WJBC -AM -FM mousetrap to handle the machines, according to Bloomington, Ill., to understand just Mr. Nolte. Setting up ATC, he relates, how significant his marriage of the tape "we subcontracted the manufacture of if you could make the tape start cartridge and automatic cueing would that 10 machines to a local firm and went to be to the improvement of broadcast per- and stop at just the right places, cue the the NAB with a radical new idea in tape, you could solve the problem." formance and the curbing of revenue- broadcasting. In three days Collins sold losing on- the -air fluffs. It was a marri- After several months of intensive over $100,000 worth of units." work and study by Mr. Bailey and his age that quickly gave birth to a whole After two years Collins and ATC dis- assistant, Jack Jenkins, plus Mr. Nolte, new product industry and to station au- continued their marketing arrangement the first model of the broadcast car- tomation. and ATC set up its own manufacturing tridge recorder-playback evolved. Five When he and his associates formed plant and distribution organization. CBS Automatic Tape Control Inc. less than International now handles foreign sales. six years ago to market the custom - Based in part on Mr. Nolte's study of made tape cartridge recorder and play- WEEK'S PROFILE the needs and potentials of WJBC -FM back units used at WJBC, initially as well as WJBC, ATC soon expanded through Collins Radio Co. and then in- its line of automation product to the dependently, they didn't think that in ATC -55 playback, the systems program- so few years more than 6,000 machines er and program time control as well as would be sold throughout the world automatic program logging and other and that the product line would quickly gear such as automatic time clocks. diversify into sophisticated automation WJBC -FM was automated in 1961 systems too. Those original hand -made and went full stereo in 1962, being pro- units, incidentally, are still in service at gramed separately from WJBC. It proves wtzz Streator, Ill., Mr. Nolte proudly Mr. Nolte's belief that you can turn ex- notes. tra profit in FM by trimming costs 'Tis a Foine Commercial Actually, through automation, through counter - Mr. Nolte recalls, his appreciation of programing which attracts new audi- the economic and creative benefits of ence not listening to your AM outlet tape cartridge automation came from and through reasonably priced monthly practical broadcast experience as well rotation spot packages to win the extra as his early organ lessons: Experiences dollars. like announcing and writing commercial Mr. Nolte feels that automation will copy for local retail accounts such as provide the cost efficiencies and the op- "Dick Slack the Smiling Irishman" on erating flexibility which broadcasters WTMV East St. Louis, Ill., in 1938. Or will need next August when the FCC's coordinating the multiple and occasion- new rule requiring separate programing ally unpredictable talents of a staff of of FM stations goes into effect. Al- Vernon August Nolte -VP of Automatic as director in though automation, in both AM and some 50 people program Tape Control Inc., Bloomington, Ill.; VP of 1941 of WMBD Peoria, Ill., typical of the Bloomington Broadcasting Corp., licensee FM, may be a means of reducing staff successful grassroot radio operation of of WJBC -AM -FM Bloomington, and presi- expenses, the more effective use, he con- that period but a staff which only a few dent of WROK Inc., licensee of WROK- tends, is the liberating of staff from of the biggest stations can afford to AM-FM Rockford, III.; b. St. Louis, March mechanical jobs to perform more im- employ today. 19, 1916; early grade school in Panama portant selling, programing and public Canal Zone and latter grade school and service activities. Mr. Nolte also credits his manager- high school in St. Louis; journalism ship of WHIZ -AM -TV Zanesville, Ohio, school, U. of Missouri, 1933-37; copy- Appreciation Coming Now that the and his work as a station management writer and announcer, WTMV East St. special NAB committee on tape car- consultant for clients of the Washington Louis, Ill. (now WAMV), 1938; copywriter, tridge standards has completed its work, law firm of Dow, Lohnes & Albertson WMBD Peoria, Ill., 1939; continuity di- Mr. Nolte also predicts greater appreci- as helpful to him in grasping the full rector at WMBD 1940 and program di- ation of tape cartridge quality by adver- rector 1941, becoming sales promotion scope of radio's evolution in the new director 1946; general manager, WHIZ tisers and agencies. Mr. Nolte partici- world of TV and FM. While managing Zanesville, Ohio, 1947 -54, including pated in the first meeting of this corn - WJBC in 1957, he recalls, he saw that WHIZ -TV 1953 -54; station management mittee but Mr. Bailey took part in sub- the reproduction of short bits of pro- consultant, 1954 -56; VP of WJBC in 1956 sequent meetings. gram material caused serious problems. and general manager until 1960 and "The quality of today's tape car- is now stockholder; organized Automatic Disks wore out quickly. Announcers Tape Control Inc. late 1958 and early tridge units is as high as any recording were tied up more and more in me- 1959, becoming VP and its largest single units," Mr. Nolte contends, "and they chanics instead of their creative func- stockholder, became president of WROK have technical specifications far above tions. Tape works fine, he remembers October 1963 upon its acquisition as sub- the capability of most receivers today." sidiary of Bloomington Broadcasting reasoning, but what about the cueing Corp.; past president, Illinois Broadcast- Mr. Nolte considers the present state problem? He talked it over with WJBC's ing Assn.; member of founding board of of automation as only the beginning of chief engineer, Ted Bailey. Television Bureau of Advertising, 1953; its extensive potential for application in "One day I found a background mu- m. Lucille Jones of Peoria, June 15, 1940; the broadcast field, both at station and children -John 18, and Mrs. Adlia M. Rust sic machine and the plastic tape car- of Bloomington; hobbies-fishing, music network levels, not to mention the in- tridge," Mr. Nolte says, "and I realized and golf. terlinking of functions of the two.

BROADCASTING, September 14, 1964 109 EDITORIALS backlash not quite go on record as saying that the show would fall Piggy outside the category of programs that are exempt from Sec- I N the skirmishing over piggybacks a strange confluence of tion 315, but it hinted that broadcasters would carry it at forces has developed that could have significant effects their own risk. That risk would be considerable since the not only on piggybacks and their pricing but on the whole FCC has consistently narrowed its definition of what con- price structure of spot television. stitutes exempt programing ever since the exemptions were The forces are the biggest investors in television time, adopted in an amendment to Section 315 that the Congress Procter & Gamble and Colgate -Palmolive, Nos. 1 and 2 in passed in 1959. the gross -dollar derby. Paradoxically, although they hold The television networks' rejection last week of the Ameri- opposite attitudes toward piggybacks, their different ap- can Medical Association's spot campaign may also be traced proaches may lead to identical results. to Section 315, although none of the networks said so pub- Procter & Gamble wants no part of piggybacks. As long licly. When the 1959 amendment was passed, the Congress ago as last December, before the television code's piggyback inserted in it a phrase that has caused at least as much mis- restrictions were tightened, P &G warned that it would not chief in its brief life as any other language in the 30 -year- pay for any commercial scheduled next to a piggyback. In old Communications Act, except, perhaps, that all- purpose the last few weeks it has revived this warning but aimed refuge for government regulators: "the public interest, con- it a little differently -not only against piggybacks but also venience and necessity." The phrase states that broadcasters against the code authority's decision that political announce- have an "obligation ... to afford reasonable opportunity for ments need not be counted as "commercials." No P &G the discussion of conflicting views on issues of public im- commercial, stations have been advised, is to be placed with portance." two other spots, even if one of the others is political. That phrase stamped a congressional cachet on what up Colgate champions piggybacks. It wants to use them - to then had been a somewhat tenuous "fairness doctrine" and doesn't want to pay extra for doing so. Colgate accord- under which the FCC had from time to time inhibited broad- ingly has made clear that any station charging Colgate a casters from freely stating editorial opinion. Once the fair- premium for a piggyback will lose not only the piggyback ness doctrine was written into the law the FCC began apply- but all other Colgate business. ing it indiscriminately to all kinds of broadcasts involving In pursuit of these divergent goals the two giants may in any kind of controversy. time arrive at a common result-and that common result, If the networks were to begin broadcasting AMA spots it seems to us, must almost inevitably be higher TV rates. that were antagonistic to the Medicare plan, they could ex- P &G's policy, which is stricter than the code, makes sure pect at once to be presented with demands for equal time that stations do not squeeze in an extra commercial here and from supporters of the plan- including the administration there to compensate for availabilities lost when the code's which has the power to appoint a majority of FCC com- piggyback rules were tightened. Colgate's policy meanwhile missioners. And the fact that the AMA had paid commercial would prevent their making up the loss by charging higher advertising rates would provide little shelter for the networks prices for the more limited number of piggyback positions. against requests for free time from the other side. A year If both of these policies succeed, we will be most surprised ago the FCC ruled, in a case involving two Alabama radio if the result is not across -the- schedule spot rate increases. stations, that if a broadcaster presents one side of a two - Right now the broadcasters are under considerable pressure sided question in a program paid for by someone else, he which we trust will not cause them to lose sight of the fact must present the other side at his own expense if he cannot that P &G and Colgate need television at least as much as find a sponsor to pay for it. television needs them and that smaller competitors of the Section 315, which originally applied only to political two giants need television too. In their own self- interest candidates, and its fairness doctrine provision, which has broadcasters must price their time to be affordable to large created a sort of Section 315' that is applicable to issues, numbers of advertisers. will continue to inhibit the journalistic function of radio and television as long as the section remains on the books. The Sections 315 and 3151/2 total repeal of the section must become the broadcasters' priority business before the next Congress. TWO events of the past couple of weeks have added to the growing inventory of idiocies occasioned by the federal government's insistence on dictating the editorial de- cisions of the American broadcasting system. The first was a ruling by the FCC that a five -minute pro- SWEETSMELL gram featuring President Johnson in an appeal for support of the United Fund and Community Chest campaigns would, BABY OIL if broadcast as a special program, expose stations to demands for equal time by all other candidates for the Presidency. The second was a rejection by the three television networks of a series of one -minute commercials sponsored by the American Medical Association in support of its opposition to the Johnson administration's medical care plan. The FCC's ruling on the President's United Fund appeal was in accord with its history of interpretation of the political broadcasting law. Section 315 of the Communications Act requires that if a broadcaster allows any candidate to appear on any program except some kinds of newscasts, he must provide equal time for all other candidates for the same Drawn for BROADCASTING by Sid Hbc office "I'll bet this is a TV first ... a commercial that starts with In its ruling on the United Fund program the FCC did a crawl!"

110 BROADCASTING, September 14, 1964 ( 411 atialk aNEak " á "Pt aE ink ink AnS AI Anksl " " "lirc"All¡Ifc iE ite* Arkt Ai* A álÉ{ 11% * AI% *Ars 11%itti tIYk%É * "i At if* ink ak ink Ank"Ang itAEa At ink Ank " AIL 4114 "°lÉ All% Alik Atifik " " " gat AlMk AtAElli(É:11101EiIÉ" Arc Aeli 4111 Ara jak ft irtilkjaki" 4 1"1 TEN YEARS OF LOCAL COLOR I `iílirtik A At jak jai jek, PROGRAMMING=3900 HOURS " irok Allk Jilak " * ilk A% Alk ink ink ink " At A Ank Ank "gOk Alk Arkilk Ink ink ink " At " AI " " art At " " " " " " ink ink Ank Arkilk ink ink ink At " ink ink A ïï1 int ak Ank ink * ink " Atit AaE" " " AKIE itik " " Ank itekt tit * Ant JIM" it * * " "" " itiok " Amik Alat; Aelk "Aarg Alt " ark ink ink ink ink ink Allik ink ink ink Alk Ank Akt iek1 ak At Ank Ank Ank AA ink Ani Ank ak ink ink ink ink Ank Ank Ink A Alk ink Ank At ink ag Ank ins ink Ink ak ink ak ArOk "Ank ak ak* Ank irlik ilk Al% galt " " " ink AI Ank ak At At Ank A ak itIt " AIL " " 11% " " " Allak " " A Aar; AO AIL Alek ANik Ank ink ink ink 11% ak 91` AilirC " 211% Mk At illli; " " " " " lairs 41Ik " " Aak ink ink ak " ink a At ink At inka at " " ag 4411re " " At A Alak AO At Aft Allak Allak " Att " tat Artlit Ant Arket Akt " 4 irkti ink ink ink An, * iltkr Arkk Arkti irok At Arok gok irok irok look dok tok tok ifok lok gok "tl`1tr

"I have never said anything that was For the full remarks of these and other fascinating unprintable."- BETTE DAVIS. "I have had the pleasure of studying with people, tune in Monitor each weekend on NBC Frank Sinatra."- FRANK SINATRA. R. Radio. The context, you'll find, makes all the dif- "I'm one of the great nervous people of is it's our time. " -TONY CURTIS. "Avocados ference. And Monitor so different complete- always give me a tummy ache." ly unique. It's the only weekend entertainment -BORIS KARLOFF. "I have a very elastic face. " -IDA LUPINO. "I have never got - service on network radio -a singular blend of ten used to being called Rock. " -ROCK comedy, news, music, sports and memorable HUDSON. "Acoustical tile is no longer the dull, uninspired item it was some conversation. For listeners as well as advertisers, years back." -HUGH DOWNS. "I make a nothing else on weekend radio comes even close lot of money -so what? They don 't let me eat anything." -SHELLEY WINTERS. to matching Monitor. Remarkable. iVIONI T0°/7 ON THE NBC RADIO NETWORK