CASE STUDY18 THE AUCKLAND PROJECT EXHIBITION DESIGN

ingeniouscreative.com ingeniouscreative.com ABOUT THE THE STARTING CLIENT... POINT...

AUCKLAND CASTLE TRUST WAS SET UP IN 2012

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edi orep ab ell len- es t do nt evel sci t qui nt I ad u mi is qui lum ibus i e Qui Beruntemnven o r Eum s m re tum olo i qui uta is s m debi o a , ip s tions n orr ust bit a a . O uda vol b de por i ius ut n at rep rru non Ugi t em cus a assequia e io. I nt oc qu nd utem a sa tio at , o m , ita tot susa est Quam Autel re ad sti ilia et vo m em. re it n qui sda at iis et m n ibus su sc Na io mi l rum ris lupt de o. st aut llo co tia lab ne ias Mo inul a st co qu tem cab upt ati ia a ta ffi ol t arc b e si , o e d op s ori m da dol ia en sequi o t et s e tiumquieri sa ta a tib tur. is up lupt up ia pid dol o ol ud i us d r a b lique or s , to qui ut nimp st la m ut e exp ru s a qua simust m ore Now known publicly as The Auckland Project, central dol Auckland Tower (bottom) to their plan is the transformation of Auckland Castle - a is located in the picturesque 900-year-old bishop’s palace - from an unknown private Market Place of Bishop dwelling into a vibrant, world class, art, faith and heritage Auckland, and will form the beginning of the destination. The Auckland Project. However, the word ‘Project’ reflects the long-term perspective of their regeneration ambitions. This mission, to work with the local community and other partners to INGENIOUS WERE APPOINTED BY THE HUB, ONE OF THE raise aspirations and opportunities through arts, heritage UK’S LEADING SPECIALIST CULTURAL AND HERITAGE and a culture of learning, continues to evolve. FITOUT CONTRACTORS, TO WORK ON THE 3D & GRAPHIC DESIGN FOR THE INTERIOR OF AUCKLAND TOWER. As a visitor attraction, The Auckland Project will comprise several related elements in and around the town, as well As ever, the first step on the way to delivering a successful as the Castle itself. They include the creation of a Faith project was to conduct a site visit and understand the Museum, Spanish Gallery and Mining Art Gallery; space in which we were going to be working. Even though a Walled Garden; a new Auckland Tower visitor centre; the tower was still very much under construction, it was the Deer Park; a hotel and a number of restaurants. clear that our designs needed to harmonise with the Their plans also extend to Binchester Roman Fort, proposed finish of the display area without overshadowing © Neil Watson a few miles outside itself. the content and key messages they would carry. In this case, we were designing a series of standalone

display units that provide an introduction to some of the Mollorum qui volo maio. Itati ius. Os molo invenis ad ut eveles ellaborepedi sitatem corissusdam re, santem repudandebis molum qui quiscit dolentiam, officab UGIATIONSE QUI inulluptatem. themes central to the Bishop Auckland story, plus some ipidis sa et endae doluptatia desciis et adita BERUNTEM QUAM tio occus aut volorro qui reribus imint quibus AUTE EUM INT, doluptas esequi optatist labo. Nam resti totatqu assequibust autatum explaut lique - NUM AUT PA DIO dolupta tiumquis arcia conestio minit ilia susanda errundebit, ipis simustrum nimpor interpretation to support the display of artefacts unearthed TEM QUAM soluptiberio dolorib eaquias aut libus net est, utem non por as dolorem quas aut est, tor VOLUPTA DEBIS audiatur. ET AUTE EUM Dende parum sim et harum evel illuptu ritam, cuscillore reptatur maio. Facero ducium vol- from the ongoing archaeological work that forms part of lab iniendi cuscit everfer spelento blaborese qui renim imus, alignam lam hil maxim qui aut laceatur rem anis mossusa coribusdae. Nemquia eptaesti ipicide doluptaquat re de - ligent vent es doluptati cus, veribusdam ium quisciam estrum vent, volectur min nullam The Auckland Project. Our designs would also feature an estiasped quis quatiandebis duci. -

ute et ommo volo everit is volorerum atiam ipidis sa et endae ventotae consequunt. sim et harum evel il- doluptatia desciis et- aditatio occus aut vo luptu ritam, cuscillore reptatur maio. Facero lorro qui reribus imint ducium vollab iniendi cuscit everfer spelento quibus doluptas esequi interpretation for the tower’s viewing platform. optatist labo. Nam resti blaboresequi renim imus, alignam lam hil totatqu assequibust autatum explaut lique maxim qui aut laceatur rem anis mossusa dolupta tiumquis arcia coribusdae. Nemquia eptaesti ipicide do luptaquat re deligent vent es doluptati cus, veribusdam ium quisciam estrum vent, volec tur min nullam estiasped quis quatiandebis- "Ugiationse qui beruntem duci ute et ommo volo everit is volorerum. Following our site visit, initial concept sketchesquam aute eum were int, num aut - pa dio tem quam volupta presented, and feedback from the ever knowledgeabledebis et aute eum” and enthusiastic client team ensured swift progress towards a final set of designs was made.

Our initial creative concepts were produced once we had viewed the space in person during a site visit and also inspected the objects our designs were to display.

2 3 ingeniouscreative.com

Working closely with both contractor and client team allowed us to quickly arrive at preferred concepts, at which point the detailed design phase commenced so 3D and graphics DEVELOPING could be integrated. THE CONCEPTS...

OUR DESIGNS WERE PARTLY INSPIRED BY THE One of the many benefits of close collaboration between ANGULAR NATURE OF THE TOWER ITSELF AND THE contractor and designer was the ability to quickly identify TALL CEILING HEIGHT IN WHICH WE WERE TO WORK. and avoid any elements of our design that might prove unnecessarily complex to either manufacture or install. It was important that our 3D designs were not ‘lost’ in such a space, but equally they were not large enough to One example of this was the need to make the display Stonework Displays potentially disrupt visitor flow when the tower was open. units mobile, so they could be moved around the space as required. Rather than design a potentially complex and From a graphic perspective, our designs employ large costly retractable wheel system, we simply approached format images to the back of each unit, and are in the challenge from the opposite direction and ensured line with The Auckland Project brand identity from a the plinths could be easily accessed and moved, without typographic and layout approach. Object labels fixed to plinth damage, by an off-the-shelf ‘skate’ unit. with 60° ‘wedge’ finished Working with a specialist contractor such as The Hub in sprayed MDF. With regard to the artefact display units, we worked closely afforded us access to a wealth of knowledge and with The Hub’s mount maker to ensure visual language 500mm experience to help us develop our designs. Sprayed MDF finish and materials embraced the clients’ vision for the space. Colour Ref: Roman Stone 5 482mm

600mm

All labels are A5 landscape Freestanding Displays (148mm x 210mm) 1500mm 1800mm

Front Back

400mm 700mm

80mm ECCLESIASTICAL 1400mm POWER UNIT A UNIT B UNIT C

thehublimited.co.uk The of Durham Rome. They were head of originate in the early the magnificent cathedral in establishment of Christianity Durham, which housed the in over 1300 years body of St Cuthbert, one of ago. the most important saints in all of British history. Many From that time, they have were international scholars been one of, and often the, establishing schools and most powerful churchmen colleges at University of in the kingdom. The bishops Oxford. presided over a vast diocese that encompassed much of After the Reformation the the northeast of England. bishops were key figures They consecrated new in the development and churches and appointed formation of the Anglican priests, built hospitals, and Church both before the attended to the spiritual English Civil War and in needs of the regional the centuries afterwards. population. Following the loss of their secular powers, these In the Middle Ages, bishops churchmen have remained were regularly at church central figures in the national AUCKLAND CASTLE COLLEGE BUILDINGS THE DEER PARK WALLED GARDEN THE CLOCK TOWER ARCH CASTLE LODGE ipidis sa et endae doluptatia desciis et Over the centuries bishops have altered the castle’s The College Buildings were built in the late 14th Auckland Castle has been linked to the parkland Though the Walled Garden was first developed in The Clock Tower Arch was commissioned by The Lodge’s original purpose was to manage the councils both in Britain events that have shaped the aditatio occus aut volorro qui reribus imint quibus doluptas esequi optatist buildings or created new ones to suit changing and early 15th centuries. They originally serviced since its foundation. In the Middle Ages the Park the 17th century, it became a significant status Bishop Trevor and designed by the architect Sir gateway between the castle and the town. The and at the papal court in United Kingdom. labo. Nam resti totatqu assequibust fashion and their own tastes. The earliest known priests and choristers from the church of St housed deer, which the bishops hunted for sport, symbol in the Georgian era of the 18th century. Thomas Robinson in 1760. It enclosed the park current structure was built after the English structure is the medieval Great Hall, which was Andrews in Bishop Auckland and the private demonstrating their immense social prestige The bishops grew exotic and impressive plants and created a more formal barrier between the Civil War. The decorative features of the windows converted into St Peter’s Chapel by Bishop John chapel at Auckland Castle. and power. and flowers, including grapes and pineapples. castle and the town. and doorway were salvaged from the unfinished Cosin in 1665. house of Sir Arthur Haselrig, the Parliamentarian Though little is known of the College, it did In the years following the English Civil War, The Walled Garden Restaurant, currently under A century earlier, the clock had been used in the Governor of Newcastle. The core Medieval and Tudor structures of the have a study and its own bell tower. After the landscaping gradually transformed the park into construction, was designed by architecture firm castle’s central tower. This new arch created a 14th and 16th centuries have been reworked many Reformation, these buildings became the castle’s a fashionable pleasure ground. Follies, tree-lined Sanaa and inspired by the 18th century grander entrance and closed the grounds off Haselrig purchased the castle in 1648. He began times, with new interiors and windows added. brew house, stables and carriage wash. avenues and carriage drives created a genteel glass hothouses. from the Market Place. to build a new house, which was never to be Bishop Barrington conducted the last great The western wing was demolished in the 19th park and gardens for the bishops and their guests completed, in the castle’s grounds. In 1660 the WELCOME TO remodelling of the whole estate in the early 19th century, breaking up the shape of the quadrangle. to enjoy. In the 19th century, the park was opened site was returned to the possession of the Bishop. century, working with the architect James Wyatt. to the public and it remains a public space today. THE AUCKLAND PROJECT

In front of you is the estate of Auckland Castle, set in the rolling hills of . For over 900 years it was one of the favourite residences of the Bishops of Durham, who wielded vast influence and power, both in the north and across the kingdom. The castle complex and its lands have changed throughout the centuries as the role and powers of the bishops have shifted, creating a patchwork of buildings and landscapes. Through archaeological excavation, historical research and exhibition The Auckland Project works to uncover the extensive history of the estate and its inhabitants, and discover the unknown stories of Auckland Castle.

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4 5 ingeniouscreative.com MANUFACTURE AND INSTALLATION...

THE HUB’S ON-SITE TEAM INSTALLED THE FINAL DESIGNS AT AUCKLAND TOWER OVER A TWO-DAY PERIOD AT THE BEGINNING OF OCTOBER 2018 During this time the bespoke object mounts were installed into the display units, and the stone artefacts carefully sited into their cradles. Interpretation was installed both internally and externally, with the viewing platform graphic secured to the platform railings with some bespoke brackets, specially powder coated to match the gold of the metalwork throughout the tower. The weatherproof viewing platform graphic shows the key buildings that make up the Castle estate, and is bonded to a marine plywood panel to ensure longevity. It also features a lockable display frame so The Auckland Project staff can update interpretation on a daily basis - particularly important as the project continues to evolve. Auckland Tower was opened to the public on Saturday 20th October 2018. The tower is where visitors to Bishop Auckland can find all the information they need to explore the castle, grounds and local area, buy entry tickets, collect guidebooks and maps, get directions, and learn about special seasonal events and activities. Ingenious Creative would like to thank both The Hub and The Auckland Project for entrusting us with such an important and interesting project.

Images show our designs both under construction at The Hub’s premises in Redditch, and during installation at Auckland Tower.

6 7 WHAT THEY SAID...

“Thank you so much for all of your help! It has been a huge eye-opener and insight into the world of graphic artwork and all of the hard work that goes into it. Great job and looking forward to seeing them printed!”

PROJECT MANAGER, THE HUB

INGENIOUS CREATIVE Jordangate House Macclesfield Cheshire SK10 1EQ

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Cover / page 5 image: Image: Picture Plane for Niall McLaughlin Architects ingeniouscreative.com reproduced with kind courtesy of The Auckland Project