CASE STUDY18 THE AUCKLAND PROJECT EXHIBITION DESIGN ingeniouscreative.com ingeniouscreative.com ABOUT THE CLIENT... THE Auckland Tower (bottom) is located in the picturesque AUCKLAND CASTLE TRUST WAS SET UP IN 2012 STARTING Market Place of Bishop WITH A VISION TO USE CULTURE AND HERITAGE Auckland, and will form the beginning of the AS A CATALYST FOR REGENERATION AND TO The Auckland Project. REVITALISE THE TOWN OF BISHOP AUCKLAND. Now known publicly as The Auckland Project, central POINT... to their plan is the transformation of Auckland Castle - a 900-year-old bishop’s palace - from an unknown private dwelling into a vibrant, world class, art, faith and heritage destination. However, the word ‘Project’ reflects the long-term perspective of their regeneration ambitions. This mission, to work with the local community and other partners to raise aspirations and opportunities through arts, heritage and a culture of learning, continues to evolve. As a visitor attraction, The Auckland Project will comprise © Neil Watson several related elements in and around the town, as well as the Castle itself. They include the creation of a Faith Ugiationse Qui Beruntem Ugiationse Qui Beruntem Quam Aute Eum Int Ugiationse Qui Beruntem Quam Aute Eum Int Quam Aute Eum Int Mollorum qui volo maio. Itati ius. Os molo invenis ad ut eveles ellaborepedi sitatem corissusdam re, santem repudandebis molum qui quiscit dolen- Mollorum tiam, officab inulluptatem. qui volo maio. Itati ius. Os molo invenis ad ut eveles ellaborepedi Mollorum qui volo maio. Itati ius. Os molo invenis ad ut eveles ellaborepedi sitatem corissusdam re, santem repudandebis molum qui quiscit dolen- sitatem corissusdam re, santem repudandebis molum qui quiscit dolen- ipidis sa et endae doluptatia desciis et aditatio occus aut volorro qui reribus imint tiam, officab inulluptatem. tiam, officab inulluptatem. Museum, Spanish Gallery and Mining Art Gallery; quibus doluptas esequi optatist labo. Nam resti totatqu assequibust autatum ipidis s explaut lique dolupta tiumq a et endae doluptatia desciis et aditatio occus aut volorro qui reribus imint ipidis sa et endae doluptatia desciis et aditatio uis arcia conestio minit ilia susanda errundebit, ipis occus aut volorro qui reribus imint quibus dolupta simustrum nimpor soluptiberio s esequi optatist labo. Nam resti totatqu assequibust autatum quibus doluptas esequi optatist labo. Nam resti totat dolorib eaquias aut libus net est, utem non por as qu assequibust autatum explaut lique dolupt dolorem quas aut est, tor audiatur. a tiumquis arcia conestio minit ilia susanda errundebit, ipis explaut lique dolupta tiumquis arcia conestio minit ilia susanda errundebit, ipis simustrum nimpor soluptiberio dolorib eaquias aut libus net est, utem non por as simustrum nimpor soluptiberio dolorib eaquias aut libus net est, utem n on por as dolorem quas aut est, tor audiatur. dolorem quas aut est, tor audiatur. a Walled Garden; a new Auckland Tower visitor centre; the Deer Park; a hotel and a number of restaurants. INGENIOUS WERE APPOINTED BY THE HUB, ONE OF THE Their plans also extend to Binchester Roman Fort, UK’S LEADING SPECIALIST CULTURAL AND HERITAGE a few miles outside Bishop Auckland itself. FITOUT CONTRACTORS, DESIGN FOR THE INTERIOR OF AUCKLAND TOWER. As ever, the first step on the TO way WORK to delivering ON THE 3Da successful & GRAPHIC project was to conduct a site visit and understand the space in which we were going to be working. Even though the tower was still very much under construction, it was clear that our designs needed to harmonise with the proposed finish of the display area without overshadowing the content and key messages they would carry. In this case, we were designing a series of standalone display units that provide an introduction to some of the themes central to the Bishop Auckland story, plus some interpretation to support the display of artefacts unearthed from the ongoing archaeological work that forms part of The Auckland Project. Our designs would also feature an interpretation for the tower’s viewing platform. Following our site visit, initial concept sketches were presented, and feedback from the ever knowledgeable UGIATIONSE QUI Mollorum qui volo maio. Itati ius. Os molo BERUNTEM QUAM invenis ad ut eveles ellaborepedi sitatem corissusdam re, santem repudandebis and enthusiastic client team ensured swift progress AUTE EUM INT, molum qui quiscit dolentiam, officab NUM AUT PA DIO inulluptatem. ipidis sa et endae doluptatia desciis et adita 2 TEM QUAM tio occus aut volorro qui reribus imint quibus doluptas esequi optatist labo. Nam resti towards a final set of designs was made. VOLUPTA DEBIS totatqu assequibust autatum explaut lique dolupta tiumquis arcia conestio minit ilia ET AUTE EUM susanda errundebit, ipis simustrum nimpor soluptiberio dolorib eaquias aut libus net est, utem non por as dolorem quas aut est, tor - audiatur. "Ugiationse qui beruntem Dende parum sim et harum evel illuptu ritam, cuscillore reptatur maio. Facero ducium vol- quam aute eum int, num aut lab iniendi cuscit everfer spelento blaborese qui renim imus, alignam lam hil maxim qui pa dio tem quam volupta aut laceatur rem anis mossusa coribusdae. Nemquia eptaesti ipicide doluptaquat re de debis et aute eum” ligent vent es doluptati cus, veribusdam ium quisciam estrum vent, volectur min nullam estiasped quis quatiandebis duci. ipidis sa et endae doluptatia desciis et - aditatio occus aut vo ute et ommo volo everit is volorerum atiam - lorro qui reribus imint quibus doluptas esequi ventotae consequunt. sim et harum evel il- optatist labo. Nam resti luptu ritam, cuscillore reptatur maio. Facero totatqu assequibust - autatum explaut lique ducium vollab iniendi cuscit everfer spelento dolupta tiumquis arcia blaboresequi renim imus, alignam lam hil maxim qui aut laceatur rem anis mossusa coribusdae. Nemquia eptaesti ipicide do luptaquat re deligent vent es doluptati cus, veribusdam ium quisciam estrum vent, volec tur min nullam estiasped quis quatiandebis duci ute et ommo volo everit is volorerum. - - Our initial creative concepts were produced once we had viewed the space in person during a site visit and also inspected the objects our designs were to display. 3 ingeniouscreative.com Working closely with both contractor and client team allowed us to quickly arrive at preferred concepts, at which point the detailed design phase commenced so 3D and graphics DEVELOPING could be integrated. THE CONCEPTS... OUR DESIGNS WERE PARTLY INSPIRED BY THE One of the many benefits of close collaboration between ANGULAR NATURE OF THE TOWER ITSELF AND THE contractor and designer was the ability to quickly identify TALL CEILING HEIGHT IN WHICH WE WERE TO WORK. and avoid any elements of our design that might prove unnecessarily complex to either manufacture or install. It was important that our 3D designs were not ‘lost’ in such a space, but equally they were not large enough to One example of this was the need to make the display Stonework Displays potentially disrupt visitor flow when the tower was open. units mobile, so they could be moved around the space as required. Rather than design a potentially complex and From a graphic perspective, our designs employ large costly retractable wheel system, we simply approached format images to the back of each unit, and are in the challenge from the opposite direction and ensured line with The Auckland Project brand identity from a the plinths could be easily accessed and moved, without typographic and layout approach. Object labels fixed to plinth damage, by an off-the-shelf ‘skate’ unit. with 60° ‘wedge’ finished Working with a specialist contractor such as The Hub in sprayed MDF. With regard to the artefact display units, we worked closely afforded us access to a wealth of knowledge and with The Hub’s mount maker to ensure visual language 500mm experience to help us develop our designs. Sprayed MDF finish and materials embraced the clients’ vision for the space. Colour Ref: Roman Stone 5 482mm 600mm All labels are A5 landscape Freestanding Displays (148mm x 210mm) 1500mm 1800mm Front Back 400mm 700mm 80mm ECCLESIASTICAL 1400mm POWER UNIT A UNIT B UNIT C thehublimited.co.uk The Bishops of Durham Rome. They were head of originate in the early the magnificent cathedral in establishment of Christianity Durham, which housed the in England over 1300 years body of St Cuthbert, one of ago. the most important saints in all of British history. Many From that time, they have were international scholars been one of, and often the, establishing schools and most powerful churchmen colleges at University of in the kingdom. The bishops Oxford. presided over a vast diocese that encompassed much of After the Reformation the the northeast of England. bishops were key figures They consecrated new in the development and churches and appointed formation of the Anglican priests, built hospitals, and Church both before the attended to the spiritual English Civil War and in needs of the regional the centuries afterwards. population. Following the loss of their secular powers, these In the Middle Ages, bishops churchmen have remained were regularly at church central figures in the national AUCKLAND CASTLE COLLEGE BUILDINGS THE DEER PARK WALLED GARDEN THE CLOCK TOWER ARCH CASTLE LODGE ipidis sa et endae doluptatia desciis et Over the centuries bishops have altered the castle’s The College Buildings were built in the late 14th Auckland Castle has been linked to the parkland Though the Walled Garden was first developed in The Clock Tower Arch was commissioned by The Lodge’s original purpose was to manage the councils both in Britain events that have shaped the aditatio occus aut volorro qui reribus imint quibus doluptas esequi optatist buildings or created new ones to suit changing and early 15th centuries. They originally serviced since its foundation. In the Middle Ages the Park the 17th century, it became a significant status Bishop Trevor and designed by the architect Sir gateway between the castle and the town.